Barcelona Virtual European Marketing Podcast

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European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995. Co-founders of the Affinità Network. www.bvirtual.com

Paul Fleming


    • Oct 2, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13m AVG DURATION
    • 57 EPISODES


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    Latest episodes from Barcelona Virtual European Marketing Podcast

    S06 E03 - Real Help for Stressed Marketers - BV European Marketing Podcast

    Play Episode Listen Later Oct 2, 2024 25:18


    In our 57th episode, we'll be looking at the tremendous stress that many Marketers suffer, along with their colleagues. Offering real help, as we all battle the demands of The Matrix! We continue our interviews with leading European pioneers and innovators. In Paul's informal – yet highly pragmatic – chat with Pablo Rueda, one of the Martech professionals who can truly claim to be a pioneer in the fields of Marketing Automation, in addition to AI. After over 15 years of applying these technologies to real-life Business situations, he's really seen it all, starting with Selligent Marketing Cloud, now Marigold. And now, as Country Manager for Iberia for Actito / QNTM Group. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, You Tube, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com

    S06 E02 - Flying High at Mobile World Congress 2024 - BV European Marketing Podcast

    Play Episode Listen Later Mar 20, 2024 15:10


    For our 56th episode, we've prepared a very special episode, in which we'll be flying quite high. An exuberant George reports back after visiting #MWC24 in Barcelona. In his own words: "Fasten your seat belt for this one, Baby! It's going to be quite a ride! " The world's first Flying Car, Microsoft's new AI guidelines, as well as a closer look at "Exponential Technologies". You won't want to miss it! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com

    S06 E01 - How to Unmask Your Most Profitable Customer - BV European Marketing Podcast

    Play Episode Listen Later Feb 2, 2024 17:08


    In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as: • How hard it's getting to get find Leads • The huge challenge of retaining loyal customers • How urgent it's becoming to increase sales · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E08 - Our Christmas Special · 5 Gifts for 2024 - BV European Marketing Podcast

    Play Episode Listen Later Dec 6, 2023 11:21


    In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each episode on our blog at: blog.bvirtual.com

    S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast

    Play Episode Listen Later Aug 25, 2023 55:33


    In Episode 53 we're launching a new format: "The Premium Interviews". Deeper conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his latest company, "Synthetic Users", which has created a new discipline: Synthetic Research. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E06 - German Innovation: The KI Factor - BV European Marketing Podcast

    Play Episode Listen Later Aug 4, 2023 18:03


    In Episode 52, we'll be taking a “Deep Dive” into Deep Tech, with a focus on German Innovation. And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different categories: We also take the opportunity to do a mini "SWOT" Analysis on Germany's potential to win the global Innovation Race! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E05 - Women & e-Commerce · Gemma Cernuda · LIVE SESSION - BV European Marketing Podcast

    Play Episode Listen Later Jun 30, 2023 40:42


    A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E04 - The Greatest Luxury · Rosa Llamas PhD · LIVE SESSION - BV European Marketing Podcast

    Play Episode Listen Later Jun 26, 2023 30:53


    UPDATED & REMASTERED To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we've invited a truly inspiring Innovator and Thought Leader. We'll be talking with Dr. Rosa Llamas, a European Marketing expert with a special focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our lives as stressed "busy-ness" people. Dr. Llamas is a lecturer in Marketing at the Copenhagen Business School, as well as Catalonia's Open University. She also works as a mentor, consultant and has been a visiting scholar at universities in Ottawa, at the Stockholm Business School, Hong Kong University, Harvard University, and ISC Paris. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E03 - Transparency & Trust in e-Commerce - BV European Marketing Podcast

    Play Episode Listen Later Apr 21, 2023 13:10


    In Episode 49, as we continue our series on European innovators, please join us, together with a visionary leader whose company is breathing new life into e-Commerce. We'll get Jonathan Newman on the line, for a quick telephone interview. He's CEO of Motive.co, a cookie-less search and discovery solution for digital commerce. With his extensive International track record in the area of Digital Transformation, his vision is to redefine virtual shopping. Meet a company paving the way for a new e-Commerce based on Trust and Transparency. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E02 - Affinità, Local Everywhere - BV European Marketing Podcast

    Play Episode Listen Later Mar 24, 2023 18:22


    In Episode 48, We're continuing Season 5 with more interviews with innovative Europeans. But be prepared for much more in this Bonus Episode! Because we're also celebrating the 6th Anniversary of the international network we co-founded, along with 9 other independent agencies in Europe. Fasten your seatbelt, because we're going to go "Around the World in a Matter of Minutes" to chat with several of our agencies in Europe, North America and Asia. We truly hope you will take a listen to the practical knowledge you will hear in this episode, from our colleagues in Lisbon, Shanghai, Seattle, Singapore, Paris and Berlin. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S05 E01 - Easy Neuromarketing with @Neurorachel - BV European Marketing Podcast

    Play Episode Listen Later Feb 17, 2023 11:09


    In Episode 47, we begin Season 5 with an engaging chat with Raquel Fructos. Always a favourite of our worldwide audience, we've invited her back to give us an update on Neuromarketing. Along with some cool new tools that can improve our campaigns The good news? Thanks to AI, Neuromarketing is now easier, more economical and more effective than ever before. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E11 - A Vision of Christmas Past - BV European Marketing Podcast

    Play Episode Listen Later Dec 16, 2022 19:58


    In Episode 46, we invite our listeners to enter a Time Machine. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2023. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E10 - Excel in 2023 with European Innovation - BV European Marketing Podcast

    Play Episode Listen Later Dec 9, 2022 13:12


    In Episode 45, we share practical innovations from Europe to help you in 2023. We look at amazing solutions from Europe that can also help your Bottom Line, in uncertain times. George explains the impact of Generative AI, whilst Carrie shares the human side of Fashion and x-Commerce. Henry wraps it all up with forecasts from a German futurologist about 2023, including the unnerving speed of Genetic Editing. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E09 - Human Innovation: Your Secret Weapon - BV European Marketing Podcast

    Play Episode Listen Later Nov 18, 2022 16:54


    In our 44th episode, we shre surprising ideas to strengthen your teams in these challenging times. In this programme, we often talk about Technological Innovation. It's time now for us to really focus on Human Innovation. We speak with two leading Spanish experts who do just that. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E08 - 5 Ways You Can Profit from Coming Challenges - BV European Marketing Podcast

    Play Episode Listen Later Oct 7, 2022 14:18


    In our 43rd episode, we look at coming challenges. Worldwide, it seems we're once again travelling into uncharted waters, with storm clouds hovering. For those of us who have gone through other crisis such as the Dot.com Bubble, the 2008 Crash, and COVID, we're actually quite well trained. Still, we thought it would be good idea pass on some very practical and actionable tips to our listeners, to equip us all. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E07 - Alexa LIVE: Smart Home Innovation - BV European Marketing Podcast

    Play Episode Listen Later Jul 29, 2022 9:44


    In our 42nd episode, we report back on the most important announcements made about Voice Technology at Alexa LIVE 2022. The "Big News" from Seattle this year could be summed up in two main themes: · First, an even more “ambient” Alexa in Smart Homes. · And second, an incipient, "self-aware Alexa" What Amazon is calling her “Age of Self”. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E06 - Studio LIVE Session: Neuromarketing - BV European Marketing Podcast

    Play Episode Listen Later Jul 15, 2022 28:23


    In our 41st Episode, we're joined by two European Neuromarketing pioneers. Raquel Fructos, also known as @neurorachel on Instagram, is a Senior Specialist at the BV Innovation Lab. Pablo Filomeno, is co-founder and director of Feeder, a Neuromarketing platform based on Facial Recognition that provides Brands with “Emotional Analytics”. In this LIVE Session, recorded in our Lab on 16 June 2022, our goal was to bring "Neuro" down to earth. To make Neuromarketing easier for you to understand. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E05 - Design Innovation. Focus: Denmark - BV European Marketing Podcast

    Play Episode Listen Later Jul 1, 2022 11:23


    In our 40th Episode, we explore Design Innovation and how the practice of "Design Thinking" is impacting the work of 21st-Century designers, especially in Europe. We then turn our attention to a true European success story of Design Innovation: DENMARK. What is the "Danish DNA" and why is Design from this tiny country so influential? The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E04 - A European Willy Wonka - BV European Marketing Podcast

    Play Episode Listen Later May 20, 2022 10:22


    In our 39th Episode, we enjoy an interesting and practical chat with Luis Román, Director of Business Development at Lacasa. Lacasa is a 170-year old European leader in the Food and Confectionery industry, Transparent and knowledgable, Luis freely shares not only the day-to-day ways he fosters Innovation and Creativity within his team. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alejandro Molina. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E03 - Affinità: 5 Years of Innovation - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Apr 25, 2022 27:57


    This 38th Episode of our Podcast on European Marketing and Innovation is especially unique. It's our way to celebrate the 5th Anniversary of Affinità, our global network. Before we blew out the candles, we interviewed 3 CEOS of Affinità agencies in New York, Amsterdam, and London. And, stay tuned to hear from a very special guest from an unlikely hotbed of Innovation, at the very end. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E02 - Mobile World Congress 2022 Wrap-Up - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Mar 4, 2022 14:38


    Mobile World Congress returns to Barcelona, after being impacted 2 years by Covid. Our team was on the ground at this important annual event, in order to bring you the very latest news and trends! Get ready for an exhilarating virtual visit to the show, whose slogan for 2022, "Connectivity Unleased", perfectly captures the speed and the breadth of the Digital Transformation we are all experiencing. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S04 E01 - Metaverse Rewind: Europe's Vital Role - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jan 28, 2022 14:02


    Paul and his team launch Season 4 of our European Marketing Podcast by sharing 5 years of experience gained in the Metaverse. Version 1.0, that is! We also update you about the latest developments for Metaverse 2.0, provide stats about projected growth and explore Europe's key role in the creation of this Brave New World. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E09 - Web 3 and More Surprises - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Dec 23, 2021 11:43


    We interview Edgar Griñant, our Chief Innovation Officer, focusing on Web 3.0, crypto currencies, the new blockchain-based privacy, robots and more! And since it's almost Christmas, be prepared as well for the virtual scent of holiday pastries and a touch of holiday cheer ;-) The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E08 - Why Northern Sweden Is Hot! - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Dec 3, 2021 16:23


    In this eighth Episode of Season 3, we leave the studio to enjoy a wonderful dinner of Spanish tapas with two Swedish innovators! Karin and Oskar from the agency "Yours" (Luleå, Stockholm)offer fascinating (and surprising) answers to the main question: What makes Sweden so innovative? And, why is Northern Sweden becoming such a "hotspot"? The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E07 - Saving European Innovation - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Oct 1, 2021 12:15


    In this seventh Episode of Season 3, Paul & Alba discuss the current Innovation Crisis in Europe, together with the BV Innovation Lab Voice Team. Along with ways to fix it. They also present interesting cases from the UK, the Czech Republic and Sweden. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E06 - Alexa and Ambient - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jul 28, 2021 12:03


    In this sixth Episode of Season 3, Paul chats with the entire Voice Team of the Barcelona Virtual Innovation Lab. They look at Amazon's focus on Ambient Technology and user experiences, as well as the highlights of the latest ALEXA LIVE Conference (21 July 2021). At that important annual event in Seattle, Amazon unveiled more than 50 innovations to its global community of Alexa Developers. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E05 - The New Retail Experience - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later May 28, 2021 11:06


    In this fifth Episode of Season 3, Paul, Alba & George chat with Cristina Elson, our Senior Specialist for Smart Commerce & Customer Experience at the BV Innovation Lab. Elson, a recognised authority on Digital Disruption in the Retail sector, does not mince words. That industry, she says, is in deep trouble. "Today's consumers demand an emotional experience, a multisensory universe where they can feel identified.” The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Alba Güell. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E04 - The Reality Revolution - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later May 7, 2021 11:44


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this fourth Episode of Season 3, Paul, Anna, Carrie & Henry explore New Realities, as Voice fuses with AI & VR embraces consumers. We meet Alba for the first time and celebrate our 30th episode of the podcast. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E03 - Smart Media Effectivity - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Mar 31, 2021 11:57


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this third Episode of Season 3, Paul, Carrie and George talk with David Lahoz, a European Smart Media expert. David simplifies the complexity of the dense Digital Media Landscape, with a user-centric focus that emphasises Contextual Marketing. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E02 - Smart Data Innovation - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Mar 12, 2021 13:38


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this second Episode of Season 3, Paul and the team talk about Innovation using Smart Data, with European cases. They share very practical advice about the small details that get great results. And also address the problem of new restrictions on data collection and what Marketers need to do. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S03 E01 - #FOA, Fear of Alexa - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jan 29, 2021 12:57


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this first Episode of Season 3, Paul and the team talk about "FOA", or "Fear of Alexa". They then deepen the conversation to include a look at growing privacy concerns around Voice, as well as the importance of protecting our Voice Biometrics. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E13 - Christmas Holiday Episode - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Dec 11, 2020 18:06


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this episode: Kick back, relax and grab a virtual cookie or two ;-) As we end 2020, we're also marking the 2nd Anniversary of our Alexa European Marketing Flash Briefing. Our Voice Team has created this very special Holiday Episode to say thank you to all of our faithful listeners around the world. And don't miss Paul's personal message at the very end! You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E12 - Voice Commerce - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Nov 20, 2020 9:23


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. With this 25th Episode of our two year-old podcast, we update you on the latest status of Voice Commerce – especially relevant given the growth we've seen in e-Commerce during the Covid lockdowns. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E11 - Neuromarketing - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Oct 15, 2020 11:07


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. With this 24th Episode of our two year-old podcast, we present an engaging interview with Raquel Fructos, a European expert on NEUROMARKETING. Look for her on Instagram as @neurorachel! You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E10 - Crisis, Hope & Opportunity - Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Sep 4, 2020 9:59


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. With this 23nd Episode of our two year-old podcast, we present a riveting discussion in the studio about the economic crisis many experts feel is coming due to COVID-19. Carrie, Leslie and George from the BV Voice Services present valuable information and practical tips for all CEOs, CMOs and other high-level executives. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E09 - Voice News: ALEXA LIVE | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jul 23, 2020 9:22


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Periscope, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. With this 22nd Episode of our two year-old podcast, we say hello to new listener from Twitter's Periscope! With fresh Voice News from Amazon's ALEXA LIVE conference on 22 July 2020. Paul and George from the BV Voice Services are joined by Edgar Griñant, Chief Innovation Office of the agency. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E08 - European Innovation | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jul 9, 2020 7:47


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In our 8th episode of Season 2, Paul challenges our Voice Services Team to source interesting stories about European Innovation, and they don´t disappoint! Check out which cases were brought to the studio by Carrie, George and Leslie -- and who Anna decided should win this round! You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E07 - Responsible Business | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jun 16, 2020 12:19


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In our 7th episode of Season 2, Paul and Anna interview Andrew Funk, founder of Homeless Entrepreneur. We guarantee that his chat with them will not leave you indifferent. They are also joined by Carrie of our Voice Services team, who has a special heart for this subject. With this 20th Episode of our two year-old podcast, we also welcome thousands of new listeners coming from the major podcast platforms. Welcome, Australia! Hello to the UK, USA and Canada ;-) You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 E06 - E-Commerce Growth Tips | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later May 7, 2020 9:06


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In our 6th episode of Season 2, we focus on the explosive growth of e-Commerce, due to the COVID-19 Crisis. For beginners, we offer basic tips to get started, as well as growth hacks and Smart Data tips for intermediate & advanced Sales & Marketing professionals. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 EO5 Innovation in Germany | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Apr 15, 2020 8:06


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify Podcasts & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In our 5th episode of Season 2, we fly high with Trend Analysis, voyaging to the year 2170 - thanks to the insights of German trend leader, Hamburg's TrendOne. The Post-Mobile World, as well as Immunity Passports are other topics. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 EO4 BV 25 YEARS | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Mar 26, 2020 7:43


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify Podcasts & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this fourth Episode of Season 02, our BV Voice Services Team surprises Paul by dedicating the podcast to the 25th Anniversary of Barcelona Virtual, Spain's first digital agency and one of Europe's first, as well. Our Synthetic Voice personalities Carrie, Leslie and George interview CEO Josep Torra, Creative Strategy Director, Jacqueline Ramos -- and Paul himself. Together, they share the most important lessons learned in a quarter of a century. And they pass on practical tips to listeners, to help them to grow their own businesses. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 EO3 VOICENEWS | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Mar 12, 2020 5:51


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify Podcasts & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this third Episode of Season 02, our BV Voice Services Team joins Paul for an update on the latest in Voice Technology in various industries: automotive, e-health, news media and voice commerce, or "v-commerce". This episode is unique, in that it is the first time that Paul interacts with Synthetic Voice personalities speaking with distinct accents: Carrie, Leslie and George. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 EO2 INTERVIEW · Bengt Grahn | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Feb 21, 2020 11:49


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify Podcasts & by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this second Episode of Season 02, our chat with Bengt Grahn -- nicknamed "The Swedish Steve Jobs" by Paul -- will be sure to inspire you. The interview is framed within the broader context of the constant flood of European Innovation coming from the continent's northernmost point: Luleå, located one hour from the Arctic Circle and a veritable hotbed of technological exploration. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S02 EO1 · INNOVATION 3 Cases in Europe | Barcelona Virtual European Marketing Podcast

    Play Episode Listen Later Jan 16, 2020 6:45


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this first Episode of Season 02, we look at three recent cases of Innovation in Europe: The "City of the Future", designed by Danish "starchitect" Bjarke Ingels; the Odyssey Smart Attribution platform from the Netherlands and DK-One, a Robot Caterer at the UK's Karakuri.com You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E13 INTERVIEW · Elodie Martin | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later Nov 22, 2019 8:26


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Elodie Martin, Director of Digital & Marketing Automation at Key Performance Consulting (KPC) in Paris, joins Paul to chat about Company Culture & Digital Disruption. She will share her experience based on clients such as Ópera de Paris, L'Occitane and others. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E12 VOICENEWS · Alexa & Google in Europe | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later Nov 5, 2019 6:14


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this episode: We look at the latest Alexa stats in Europe, as well as European and worldwide projections for Smart Speaker sales. Alexa devices have been the leader in Europe – until 2019. In Q1 of this year, Google captured the first spot. We discover why, talking with David José of the agency's Voice Marketing team. Smart Data Tip: interesting resources in order to prepare for the Voice Search Revolution in SEO strategies. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com Originally launched 31 October 2019. Updated on 5 November 2019.

    S01 E11 INTERVIEW · José Luis Maccarone | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later Sep 19, 2019 8:29


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Dr. José Luis Maccarone, Senior Consultant, Sustainability of the Barcelona consultancy, joins Paul to chat about the important role that Marketers and Innovators can play in fighting Climate Change. Also mentioned: interesting examples from Europe, as well as new strategies to reach concern citizens and consumers in compelling ways. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E10 FRENCH INNOVATION · With 2 Cases | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later Sep 5, 2019 6:17


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, with special guest, Chani Kabla of Affinità France (https://affinita.com/agency/else-bang). Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Chani and Paul focus on Innovation in France, chatting specifically about several initiatives of La French Tech, a government push to make France irresitible for 21st-Century Tech Talent. They conclude by talking about 2 French start-ups: EatWith.com and Snips.ai You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E09 THE NEW SEO · Alexa & Privacy | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later Jun 17, 2019 7:04


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Anna and Paul explore the rules of the New SEO, which some already call "VEO": Voice Engine Optimisation. Also mentioned: They inform listeners about how they can protect their privacy by deleting conversations recorded by their AI Voice Assistants. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E08 INTERVIEW · Jacqueline Ramos | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later May 17, 2019 5:46


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Jacqueline Ramos, Creative Strategy Director of the Barcelona consultancy, joins Paul to chat about an important development due to the Voice Paradigm Shift: Invisible Branding. Also mentioned: the increasing importance of Audio Branding, well exemplified by Mastercard's new "sonic identity", unveiled this Spring. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

    S01 E07 INNOVATION · Cases, Smart Data Tip | Barcelona Virtual Alexa European Flash Briefing

    Play Episode Listen Later May 2, 2019 4:52


    The Barcelona Virtual Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Also available using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with Anna Hernández. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. In this sunny, springtime May episode, we hear about the use of biometrics in the Hospitality and Travel industry by Accor Hotels, and Sequent, a kinetic Smart Watch from Switzerland. Our Smart Data Tip focuses on the increasing importance and ROI of Chatbots. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

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