Podcast appearances and mentions of aaron ahuvia

If you stopped by Trader Joe's recently, you may have been greeted by a line of customers a block away waiting to get their hands on the new limited edition mini totes. A similar phenomenon happened last year when Stanley released a special Valentine's Day tumbler in collaboration with Starbucks. From totes, to cups, to blind boxes, McDonald's Happy Meal toys, collectibles have always piqued customers' interests. But why? Today on AirTalk, we discuss the reasons why people are drawn to fad collectibles, even to the degree of waiting outside the store a day in advance, with Aaron Ahuvia, professor of marketing at University Michigan-Dearborn. We also want to hear from you! Have you ever tried to collect a limited edition item? How far did you go to get your hands on it? Do you still have that collectors item now? Give us a call at 866-893-5722 or email us at atcomments@laist.com.

Today's guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies.…

Aaron Ahuvia PhD is the world's leading scientific expert on brand love. In this episode we discuss: How the brain works and what we know about love What it's like working with Philip Kotler How we define love and why it matters to marketers How to build brand love What to do when brand love isn't something you should aspire to  Anthropomorphism and why brands talk to us Why stories matter Why the IKEA effect works (but not for me!) What Lisa Marie Presley can teach us about B2B marketing (really) What to do if people fall out of love with your brand Aaron Ahuvia Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering's program on Human Centered Design as well as at the UM-Ann Arbor's Penny W. Stamps School of Art and Design. He completed his Ph.D. in Marketing at Northwestern University's Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing'). Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. Recommendations Aaron's book, The Things We Love Creating Superfans by Brittany Hodak Lidia Infante on the Strategy Sessions talking about using data on dating apps

In this episode of the Passion Struck Podcast, Topaz Adizes, an Emmy Award-winning writer, director, and author of "12 Questions for Love," shares his insights on the transformative power of asking better questions about the love we feel for another person. He emphasizes that the essence of meaningful conversations lies in the answers we seek and the questions we pose.Topaz explains that he has facilitated over 1,200 conversations through his project, The And, where participants interview each other using carefully crafted questions. He believes that the right questions can illuminate a shared humanity and deepen connections. Individuals can shift their perspectives and foster more profound emotional articulations by focusing on the questions rather than the answers.Full show notes and resources:   https://passionstruck.com/topaz-adizes-asking-better-questions-key-to-love/SponsorsBabbel: Unlock the power of learning a new language with Babbel's innovative system. Passion Struck listeners can get 60% off their subscription at Babbel.com/PASSION.Hims: Regrow your hair before it's too late! Start your free online visit today at Hims.com/PASSIONSTRUCK.Quince: Experience luxury for less with Quince's premium products at radically low prices. Enjoy free shipping and 365-day returns at Quince.com/PASSION.For more information about our sponsors and promo codes, visit: passionstruck.com/dealsIn this episode, you will learn:The power of questions: The way questions are framed can significantly shape the answers and the depth of conversations.Intentionality in relationships: Engaging in meaningful conversations can deepen connections and enhance understanding between individuals.The importance of creating a safe space: It's crucial to foster an environment where participants feel safe to explore uncomfortable questions without pressure to answer.Emotional articulation vs. emotional intelligence: Emotional articulation involves the ability to express feelings in words, while emotional intelligence is about understanding emotions in oneself and others.The structure of conversations: The arrangement of questions can guide the flow of a conversation, leading to more profound insights and reflections.Shared humanity: Emphasizing the connection between individuals can elevate relationships and foster a sense of community.Connect with Maha Abouelenein: https://www.mahaabouelenein.com/Order Passion StruckUnlock the principles that will transform your life! Order my book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life. Recognized as a 2024 must-read by the Next Big Idea Club, this book has earned accolades such as the Business Minds Best Book Award, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Order your copy today and ignite your journey toward intentional living!Catch More Passion StruckMy solo episode on Bridging Divides Through Love and KindnessCan't miss my episode with Lily Walford on How to Create Compatible LoveWatch my episode with Aaron Ahuvia on Why We Love Objects and How It Defines UsDiscover my interview with Amy Leigh Mercree on Master Your Aura, Master Your LifeCatch my interview with Dr. Scott Rick on Should You Marry for Love or MoneyIf you enjoyed this episode, please leave us a review! Even one sentence helps. Be sure to include your Twitter or Instagram handle so we can personally thank you!

In this episode of the CX Goalkeeper Podcast, Gregorio Uglioni dives deep into the world of brand love with Professor Aaron Ahuvia, a leading expert in the field. If you're curious about how emotional connections with brands are formed and why they matter for your business, this episode is a must-listen. Discover the science behind brand love, top companies' strategies to create loyal customers, and how to apply these insights to elevate your brand.About the GuestDr. Aaron Ahuvia is the Czarnecki Professor of Marketing at the University of Michigan-Dearborn, the world's leading expert on brand love, and the winner of the Stetik Group Brand Relationship Award for research with the greatest impact on marketing practice. His popular book, The Things We Love, has been named by Amazon as a “best business book.” A Stanford University study ranked him in the top 2% of all scientists worldwide. He has been on the Oprah Winfrey Show and consulted for Google, Amazon, L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and others.Relevant Linkshttps://www.BrandLoveCentral.comhttps://www.linkedin.com/in/aaronahuvia/The Top 3 Key LearningsPersonification is Powerful: Humanizing or linking your brand to a beloved individual can significantly enhance customer emotional connections.Customer Experience is Crucial: High-quality products alone aren't enough; the customer experience must be enjoyable to spark emotional attachment.Brand Love Equals Loyalty: Whether mild or intense, emotional connections lead to greater brand loyalty and can significantly impact your bottom line.Chapters00:00 Introduction and Guest Presentation 01:00 Introduction of Aaron Ahuvia 02:39 Values and Research Focus 03:58 Experience with Oprah Winfrey 06:30 Explanation of Brand Love 09:32 Ways to Create Brand Love 17:44 Case Studies and Examples 24:37 Measuring and Improving Brand Love 26:55 Future of Brand Love 31:34 Conclusion and Contact Information We'd love to hear your feedback! Did you enjoy this episode? Follow and subscribe to the CX Goalkeeper Podcast for more insightful discussions.Apple Podcast: https://apple.co/3qYr4nhSpotify: https://bit.ly/3GhCGXeCXGK

Dr. Aaron Ahuvia, a renowned expert on brand love, delves into the powerful concept of brand love and its profound impact on consumer behavior. He illustrates how brand love transcends traditional marketing, emphasizing creating meaningful and lasting connections with consumers. Drawing from his acclaimed book, "The Things We Love," Dr. Ahuvia explores people's deep emotional bonds with objects and how these bonds shape personal identity.In this episode, Dr. Ahuvia also examines the influence of social media, AI, and chatbots on our emotional connections. He reveals the surprising potential for deep emotional ties with digital entities and the broader implications for human relationships, emphasizing the balance between intrinsic and extrinsic motivations in our relationships with objects and people. Relatedness, competence, and autonomy are crucial in building fulfilling connections.Order a copy of my book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today!  Recognized as a 2024 must-read by the Next Big Idea Club, the book has won the Business Minds Best Book Award, the Eric Hoffer Award, the International Book Awards for Best Non-Fiction, the 2024 Melanie P. Smith Reader's Choice Contest by Connections eMagazine, and the Non-Fiction Book Awards Gold Medal. Don't miss the opportunity to transform your life with these powerful principles!Full show notes and resources can be found here:  https://passionstruck.com/aaron-ahuvia-why-we-love-objects-how-defines-us/In this episode, you will learn:Brand love is about creating meaningful connections with consumers to establish emotional attachments to products, brands, or organizations.Dr. Aaron Ahuvia, a leading expert on brand love, discusses the psychology behind forming emotional bonds with objects and brands.Understanding the distinctions between loving things and loving people can provide insights into behaviors and relationships.The psychology of love can help us understand future relationships with AI, including the potential for deep emotional connections with chatbots.Chatbots with emotional intelligence can impact our emotional lives and relationships with humans and AI.The humanization of products, where we attribute human traits to objects, can affect our personal identity and sense of self.All things Aaron Ahuvia: https://thethingswelove.com/about-aaron/SponsorsBrought to you by Clariton, fast and powerful relief is just a quick trip away. Ask for Claritin-D at your local pharmacy counter. You don't even need a prescription! Go to “CLARITIN DOT COM” right now for a discount so you can Live Claritin Clear.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Catch More of Passion StruckWatch my solo episode on The 6 Key Steps to Bold Risk-Taking for Personal Growth.Can't miss my episode withRusty Shelton on How You Build Your Authority AdvantageListen to my interview withHilary Billings on the Psychology of Attention, Mastering Short-Form Video, and Personal Brand BuildingCatch my interview with Jen Gottlieb on How to Create Your Own Success by Being SeenListen to Seth Godin on Why We Need Systems Change to Save the PlanetLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!

Love is a funny word. To be sure, it's a word that has been used a lot on this podcast particularly as it relates to our love of people. These people could be a romantic partner, a family member, a friend, or another meaningful interpersonal relation. But what about our love of things? We might love our houses, our phones, certain types of food, a brand, or a kajillion other things, both tangible and intangible. On this episode I will be interviewing Dr. Aaron Ahuvia (https://thethingswelove.com/), a professor of marketing at the University of Michigan-Dearborn College of Business, who is the most widely published and cited academic expert on non-interpersonal love. His latest book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, explores our love of things that are not human.  Speaking of things I love, I loved this book! And I'm not alone. Publisher's Weekly said, “This stimulating volume is easy to love.” So, listen in as Aaron and I talk about the things we love.

Is it safe to let your dog lick your face or eat off your plate? It pretty much depends on how clean your dog's mouth is. This episode begins with a look at whether being so intimate with your dog is okay or cause for concern. https://nypost.com/2022/04/06/your-dogs-kisses-could-contain-deadly-superbug-study-says/ When people say they love their house or car or shoes – is that really love? Can you love inanimate things? Possibly, according to Aaron Ahuvia, professor of marketing at the University of Michigan who is the most widely published and often cited expert on non-interpersonal love. Listen as he reveals what we really mean when we speak of loving objects and activities. Aaron is author of a book titled The Things We Love (https://amzn.to/3z4992k) Have you ever thought when you get to the end of your life, what it is that finally kills you? It's worth thinking about because if you understand what is most likely to kill you, you can prevent or at least postpone it from happening. That's according to Sheila Buff author of the book You Bet Your Life: Your Guide to Deadly Risk (https://amzn.to/3ARYZ6b). Listen as Shelia reveals the most common and not-so-common ways people die – and why. And maybe how we can sidestep those things and live a bit longer. Finding true love isn't easy. And finding true love the second or third time around can seem impossible. Don't give up hope. Instead, listen as I explain what one psychologist says can help you find true love one more time. Source: Finding Love Again by Dr. Terry Orbuch (https://amzn.to/3z0xiH4) Learn more about your ad choices. Visit megaphone.fm/adchoices

Embark on an intellectual adventure with the enigmatic Dr. Aaron Ahuvia, affectionately dubbed Dr. Brand Love, as he shares the intriguing transition from philosopher to marketing guru. His insights open up a world where love, consumer behavior, and emotional branding intersect, offering a refreshing perspective on the art of connection in the marketplace. Join us for a conversation that uncovers the psychology behind why we fall in love with brands, as Aaron maps the contours of brand strategy through the lens of his unexpected expertise. In the heart of our discussion, we dissect the seismic shifts in brand-consumer dynamics, magnified by the pandemic's ripple effects. Aaron delves into the cerebral realm, unpacking the reasons we harbor loyalties to brands as if they were friends. He contrasts this with a simpler approach that champions utility and ease, dissecting the craft behind creating brand identities that stick. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode is a treasure trove of wisdom on fostering deep connections with your audience through strategic personification and targeted marketing maneuvers. As we draw this riveting exchange to a close, we zero in on the emotional threads that entangle brands within the tapestry of our lives. Aaron imparts key strategies for entrepreneurs and small business owners aiming to nurture personal customer ties and ensure their brand's enduring legacy. The parting message is a rallying cry for the power of strategic foresight: carving out time today for thoughtful planning paves the road to a more impactful and successful tomorrow. Tune in for these transformative insights and remember to stay connected with us as you navigate your own entrepreneurial path. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Welcome, 7 Hatters! Today, we explore the multifaceted marketing world with Dr. Aaron Ahuvia, a renowned expert in brand love. We delve into hats 1, 3, and 4: the soul, the servant, and the entrepreneur.For Aaron, the marketing and brand love world began during his PhD program. His initial research in the realm of dating services while studying the psychology of love led him to ponder the connections between our affection for people and our attachments to brands and inanimate objects. This curiosity sparked his pioneering work in brand love.As a speaker and consultant, Aaron has shared his expertise with prominent companies like Google, Samsung, Maybelline, and Procter & Gamble. His book, "The Things We Love," distills decades of research into an accessible exploration of how our passions shape our identities and connect us to the world.In this episode, we will uncover the backstory of the man behind the concept of brand love, explore the implications of his research for entrepreneurs, and delve into the intriguing intersections of marketing, consumer behavior, and psychology.So, if you want to understand why you love your favorite brands, let's warmly welcome Aaron to The 7 Hats...TakeawaysIn this episode of 'The Seven Hats,' we welcome guest Aaron Ahuvia, a renowned academic with over three decades of research dedicated to understanding branding and consumer behavior. Ahuvia shares insights into the pioneering concept of 'brand love,' explaining how people can develop deep affection towards brands similarly to their connections with people. Born and raised in an intellectual environment in Ann Arbor, Michigan, Ahuvia's journey took him from philosophy to marketing, eventually leading him to explore the intersection of love and branding. Through various studies, including his notable work on dating services, Ahuvia investigates the psychological processes behind why people love brands, highlighting the importance of brands becoming part of one's identity. The conversation also covers the ethical considerations in marketing, Ahuvia's relationship with brands, and the future directions of his research.Chapters:00:00 Welcome to the World of Brand Love01:21 The Fascinating Journey of a Brand Love Pioneer02:53 From Philosophy to Marketing: A Unique Path03:21 The Entrepreneurial Spirit and Academic Ambivalence04:43 Entering the Corporate World and Discovering a Passion for Teaching06:48 The Birth of Brand Love Research20:53 Understanding Love: From Animals to Brands25:54 Creating Emotional Connections with Brands28:53 Consulting on Commodity Products: Eliciting Emotion30:31 Unlocking the Secrets of Mass Marketing and Brand Love31:21 The Power of Personal Connection in Entrepreneurship32:13 Anthropomorphism and Brand Attachment: Siri's Love Story35:41 Emotional Branding: Can Products Evoke the Full Spectrum of Emotions?39:54 Ethical Dilemmas in Marketing: Exploiting Emotions and Needs41:04 The Environmental and Social Impact of Marketing Practices50:13 Personal Growth and the Future of Brand Research57:44 Entrepreneurial Insights: The Journey of Promomash-------------------------Visit https://www.the7hats.com/ for more information and more shows.Aaron on LinkedIn: https://www.linkedin.com/in/aaronahuvia/`My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

Welcome 7 Hatters... Today, we're delving into the complex world of marketing, a realm where emotion meets economics, and the ethical lines are often blurred. From the communities that challenge capitalism to the high streets of Madison Avenue, we explore how brands ingeniously, yet controversially, tap into our deepest desires and unresolved emotions. Is leveraging past traumas for sales crossing the line, or is it just smart advertising?Join us as we navigate the intricate dance between need and greed, where junk food and gambling are not just products but psychological triggers, designed to supercharge our brain's dopamine response. But it's not all sweet and fat; we'll also tackle the environmental implications of our consumption patterns. Why does our economic system incentivize pollution, and what can we do to change it? Dive into the debate on responsibility, marketing ethics, and the future of consumerism, right here, on our Daily Hat with Aaron Ahuvia... Get ready to rethink everything you thought you knew about the power of persuasion.

In this episode, we delve into the complex relationship between humans and brands, exploring the full spectrum of emotions that products can evoke. Can a brand truly make us feel everything from love to fear, and from security to vulnerability? The answer might surprise you. Our conversation takes a fascinating turn into the realm of cognitive science, examining how the human brain distinguishes between people and objects when it comes to emotional attachment. So if you're curious on why you can't just "get rid of" a crying baby as if it were a broken alarm clock tune in...

In today's Daily Hat episode, we dive into how to stir emotions in marketing, focusing on products we usually think of as everyday items.Aaron Ahuvia gives us key insights for both entrepreneurs and corporations on how to make these everyday products strike a chord with their audience. We discuss two central tactics: linking the product with personal memories or feelings, and making the product a part of the consumer's sense of self.So if you're interested in a roadmap for infusing commodity products with emotion and identity, turning them into objects of love and loyalty... you must listen to this Daily Hat!

Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy. Ready to build a following that only has eyes for you and to spark a love affair with your brand? Tune in now and discover how the biggest brands in the world use brand love to build authentic connections that drive brand growth. ------------------------------------------------------------  Dr Aaron's Links  Linkedin - ⁠⁠⁠⁠https://www.linkedin.com/in/aaronahuvia/ The things we love website -https://thethingswelove.com/ ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠  ------------------------ Other Social Channels YouTube - ⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠  Instagram - ⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠ Facebook - ⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠  Twitter - ⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠  Website - ⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠ Free Brand Development Resources  How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠http://bit.ly/2Zw5dos

Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience.Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We'll navigate the terrain of the digital world, exploring how it opens up a new frontier for cultivating brand love. We'll touch on the importance of humanizing your brand, making it an integral part of your customer's identity. We're also taking cues from successful brands like Patagonia and Airbnb, unravelling how they've mastered the art of storytelling, authenticity, and alignment with customer values to foster deep emotional connections.Stay tuned and you'll walk away not just understanding the concept of brand love, but armed with practical tips on how to cultivate it. From discussing the potential of brand love to impact long-term success to examining the role of digital marketing in achieving it, this episode promises to be a treasure trove of insights. Plus, be sure to keep listening for an exciting opportunity that could see you nabbing a one-on-one coaching call. Join us in this journey deep into the heart of brand love, and let's transform the way you connect with your customers.Guest LinksBuy The Things We Love: How Our Passions Connect Us and Make Us Who We Are on Amazon (affiliate)Dr. Ahuvia's WebsiteConnect with Dr. Ahuvia on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Elizabeth Solaru speaks with Professor Aaron Ahuvia  Professor of Marketing at the University of Michigan-Dearborn College of Business on the Luxury Business Podcast. In this captivating episode, Professor Aaron Ahuvia delved into his childhood, his best selling book, Brand Love, the multifaceted realm of luxury, sharing his expertise and perspectives on the current landscape and future trends. Their engaging discussion covered a wide range of topics, including the evolving definition of luxury, the psychology of luxury consumption, and the impact of cultural shifts on luxury brands.As an esteemed guest on the podcast, Professor Ahuvia provided valuable insights into the psychology behind luxury purchases, shedding light on the intricate relationship between consumers and the luxury products they desire. His wealth of knowledge and research in this field offered a unique perspective on the business of luxury.FeaturingProfessor Aaron AhuviaHostElizabeth Solaru, Founder of Diversity in Luxury Awards, Speaker and Luxury Business CoachAbout The Luxury Business PodcastThe Luxury Business Podcast is an inclusive platform dedicated to speaking with diverse luxury experts and founders of small businesses within the luxury sector.Stay ConnectedWebsitehttps://luxurybusinessemporium.com/Email: elizabeth@luxurybusinessemporium.comLinkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/Tune in to the Luxury Business Podcast to stay updated on the latest insights and trends in the luxury industry, and join the conversation that is shaping the future of luxury.Listen and subscribe to the Luxury Business Podcast on your preferred podcast platform. Don't forget to share this valuable resource with your network!

What does the term "Brand Love" actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. In this episode, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.

[You can listen to the full episode on Thursday, October 5]What does the term “brand love” actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. This week, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.

In this episode of the Brand Gravity Show, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia's expertise in brand love spans three decades and includes a standout book, "The Things We Love," recognized by Amazon as a top 20 business book for 2022. In our conversation, we explore the science of consumer behavior, the shift from viewing brands as objects to nurturing human-like connections, and the key elements that activate brand love. Dr. Ahuvia shares actionable strategies for businesses to build genuine chemistry with customers, drawing from his extensive work with industry giants like Google and appearances at leading companies. This episode is an essential listen for those seeking to unlock the enduring power of brand love.We talk about:[0:00] Intro[02:41] Dr. Brand Love[03:51] The science of consumer behavior[11:28] From objects to people[17:16] The key to brand love activation[22:11] Building brand chemistry with customers[26:24] Object world vs. passionate niche[31:39] Where to find Aaron[32:54] Actionable tip for implementing brand love in your businessConnect with Aaron here:https://brandlovecentral.com/Mentions:The Things We Love: How Our Passions Connect Us and Make Us Who We Are: https://www.amazon.com/Things-We-Love-Passions-Connect/dp/031649822XCreating Superfans: How To Turn Your Customers Into Lifelong Advocates: https://a.co/d/blrpfWPConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Today we're talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He's is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world's leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he has hundreds of press appearances, including being a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken about brand love at leading companies, including L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and many others.In this episode we dive deep into why we love brands, techniques for actually making people love our brand, his perspective on how Apple develops brand love, and much more. If you want your customers to fall in love with your brand, this episode is a must listen. Key Lessons:If you want to get people to love your brand, you need to employ personificationIf you want to develop brand love, you have to get serious about it. Start measuring it.Links:Website: https://brandlovecentral.com/Book: https://brandlovecentral.com/book/U of M Dearborn Marketing Program: https://umdearborn.edu/cob/graduate-programs/degree-programs/ms-marketing

In this episode we spoke with Dr Aaron Ahuvia, the world's leading scientific expert on brand love and author of The Things We Love. Aaron discussed the key psychological traits behind customers falling in love with your brand and how you can use this to build more loyal fans. During our chat, Aaron also revealed some groundbreaking neuroscience research that will get you thinking very differently about how and why customers build a relationship with your brand. 

Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people love a brand?How can brands tell a better brand storyAnd more...Join us and grab a copy of Aaron's book here: https://amzn.to/3QmzTEkConnect with Aaron here: https://lnkd.in/gHtYhY6E

In the interview we discussed the psychology of love and brand love, emphasizing the brain's response to products and people. We also touched on the impact of social media on relationships and the importance of in-person interactions. Then we discussed the difference between face-to-face and online interactions, highlighting the need for empathy and compassion. Aaron mentions an organization called Braver Angels that promotes productive conversations between liberals and conservatives. The negative impact of anger and animosity on society was emphasized, along with the need for emotional intelligence. The meeting also discussed the need for new behaviors that align with the changing world and the importance of questioning our own beliefs. The concept of brand love was explored, and the importance of understanding the target audience in marketing was emphasized. Aaron mentioned his book and blog on consumer psychology and human nature. The meeting concluded with a call to love our neighbors and information on how to contact Aaron. Action items 1. Research and explore the organization Braver Angels and its initiatives for promoting productive conversations between liberals and conservatives. 2. Develop strategies to promote empathy and compassion in both face-to-face and online interactions. 3. Investigate the negative impact of anger and animosity on society and develop ways to counteract it. 4. Enhance emotional intelligence skills within the team and encourage its application in daily interactions. 5. Reflect on personal beliefs and question them in order to adapt to the changing world. 6. Conduct market research to better understand the target audience and their preferences in order to effectively market products. 7. Explore Aaron's book and blog on consumer psychology and human nature for further insights. 8. Encourage team members to love their neighbors and promote acts of kindness and support within the community.  Biography While still in high school, Aaron Ahuvia began taking philosophy classes at the University of Michigan and later went on to graduate cum laude from Michigan with a BA in philosophy. Post college he applied his interest in workplace democracy by working at the financial consulting firm Duff and Phelps in Chicago where he assisted with their nation leading practice of helping companies create ESOPS (Employee Stock Ownership Plans) through which the company's employees came to own the firm. While at Duff and Phelps he enrolled in the MBA program at Northwestern's Kellogg school of business. At the suggestion of one of his professors, he applied to and was accepted into Kellogg's PhD program in Marketing. There, her worked with marketing legend Philipp Kotler and helped Kotler revise one of his famous textbooks. He also worked with Professor Mara Adelman on research into the then new phenomenon of singles ads and dating services, publishing five seminal papers in this area and landing him on the Oprah Winfrey show. This research on dating required him to become an expert on the psychology of love. For his dissertation, he took this expertise on love and applied it to investigating peoples' love of brands and products, as well as other objects and activities.   He was then hired by his alma matter, the University of Michigan, and began his career as an Assistant Professor of Marketing at the Ross School of Business. There, his research expanded to look at how our happiness is impacted by our consumer behavior with a particular focus on income and materialism. He also published widely cited papers on qualitative research methodology. Later he moved to the University of Michigan's Dearborn campus where he is now the Richard E. Czarnecki Endowed Collegiate Professor of Marketing. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design.   Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen, and was awarded the first US government grant project in Libya after the lifting of sanctions.   Aaron Ahuvia has two grown sons and lives in Ann Arbor with his wife Aura Ahuvia, who is a Rabbi (“The Psychedelic Rabbi”) and an expert on the use of psychedelics to treat post-traumatic stress disorder. 

In this episode, professor we delve into the psychology of love for objects and the impact it has on our happiness and fulfillment. We discuss the importance of forming connections with brands and activities, humanizing them for stronger emotional bonds. We also explore the relationship between love, meaningful pursuits, and happiness, emphasizing the need for genuine relationships. Additionally, We shed light on how the things we love shape our self-identity and provide insights into understanding ourselves better through these associations. In this episode, we discuss: Research shows that our brains treat people and objects differently, with love being reserved for people. Humanizing a brand involves making it part of a person's identity or associating it with a well-known figure, like a celebrity. Creating things that people love can serve as a pathway to forming relationships and finding meaning. Engaging in the creative process of making and designing clothing can enhance your love for fashion and stretch your budget. Understanding the artistry behind fashion brands allows for a more informed and appreciative perspective on designers and their work. Understanding the things we love can lead to self-discovery and personal development. Professor Oya offers talks for businesses on brand love and for individuals interested in exploring their passions. Guest Bio: Prof. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia is the most widely published and cited expert on brand love; a noted expert on how our consumer behavior impacts our happiness; and an engaged activist who has worked on promoting middle east peace, decreasing political polarization in the US, and economic development around the world. Along with his academic work, he is the author of the Psychology Today blog titled Peace, Love, and Happiness (and Marketing). His recent book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, was designated by Amazon as an editor's choice "Best Book" and won a silver medal in the Nautilus Book Awards Rising to The Moment category for "insightful and powerful books that provide doorways for individuals to rise through today's current challenges and to consciously participate in illuminating our next steps. These books help light our way together toward greater health, wholeness, and unity. Follow up with Dr Ahuvia: Linked In: https://www.linkedin.com/in/aaronahuvia/ Website: www.TheThingsWeLove.com Check out the full video podcast edition each Thursday on YouTube, 6am PST and subscribe and listen on Apple Podcasts or your favorite podcast platform. LINKS Episodes & show notes at https://www.shawnbuttner.com/podcasts/the-meaningful-revolution/ Want to accelerate finding more joy, growth, and impact? Sign up for a free high performance strategy session with Shawn here: https://www.shawnbuttner.com/coaching

Our guest in this episode is Dr Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn and the world's leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Der Spiegel, The Nihon Keizai Shimbun (Japan's Wall Street Journal), National Public Radio's Marketplace, and the Oprah Winfrey Show. Most recently, he is the author of "The Things We Love: How Our Passions Connect Us and Make Us Who We Are".In our conversation Aaron provides insights into the importance of having multiple relationships with customers and avoiding dependency on a single salesperson. He also shares his perspective on productivity, developing expertise, and the role of sleep in intelligence. Some key points we covered are:Understanding how emotional connections to physical objects are formed and how these insights can be used by businesses to create emotional connections with their customers;The evolution of love and its application to products and brands;The importance of measuring brand love and engineering it consciously.For an illuminating conversation on the psychology of consumer relationships and brand love, listen to the entire podcast.

Enjoy this encore episode The Physcology of Brand love where we welcomed Dr. Aaron Ahuvia, Ph.D. Dr. Ahuvia author of “The Things We Love: How Our Passions Connect Us and Make Us Who We Are discusses the psychology behind brand love and customer loyalty. They go into detail about the difference between value and love. We ask the question what does a company do right to create that value proposition? They discuss how the psychological aspects behind this can help the company raise stock. You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts, and Spotify!

What is the evolutionary purpose of love? Can humans love AI?  Dr. Aaron Ahuvia is a consumer psychologist, a marketing professor at the University of Michigan, and a published author of “The Things We Love.” Aaron is the most widely published and cited academic expert on non-interpersonal love. Aaron is one of the top 25 most influential researchers in consumer psychology.  Aaron and his work have been covered on the Oprah Winfrey Show, Time, the New York Times, Wall Street Journal, and more.  Expect to learn about the evolutionary purpose of love, the paradox of non-interpersonal love and dating AI, the relationship between happiness and money, and much more.  Let's get this started. Keywords: Evolutionary Psychology, Consumer Psychology, Aaron Ahuvia, Dating AI, Purpose of Love, Happiness Study, Happiness and Money, and Discover More. Rate The Show: ⁠https://ratethispodcast.com/discovermore⁠ Sponsor: ⁠Kewl.FM⁠ * Show Notes Aaron's Faculty Website: https://umdearborn.edu/aaron-ahuvia Aaron's Website: https://thethingswelove.com/ Aaron's LinkedIn: https://www.linkedin.com/in/aaron-ahuvia-2971034/ Aaron's Psychology Today: https://www.psychologytoday.com/us/contributors/aaron-ahuvia-phd Buy Aaron's book: HERE * Subscribe to Youtube: https://www.youtube.com/c/discovermorepodcast?sub_confirmation=1 Discover More Website: https://www.discovermorepodcast.com/ Follow Discover More on Instagram: https://www.instagram.com/discovermorepodcast/ Connect with Benoit on Instagram: https://www.instagram.com/benoitkim/ * Discover More is a show for independent thinkers by independent thinkers, with an emphasis on mental health. Are you looking for practical mental health insights? Let's get this started.  * Thank you for Discovering More with us!

Marketing Professor, Dr. Aaron Ahuvia and host, Jeffrey Besecker discussed the psychology of love and how it applies to why people love 'things', with Aaron being the first to publish empirical work on the topic.    They discussed how pleasure and identity are two factors that guide people to the things they love, and how love is connected to bonding in other mammals.  Aaron Ahuvia suggests that loving something is finding it to be so excellent that you want to make it part of who you are.  He explains that when people have a strong, positive attachment to their parents, they build a model in their head that the world is a safe place and it is easier to form relationships. He also talks about how people who have difficulty in their relationships with people may substitute pets for people.  Jeffrey Besecker and Aaron Ahuvia discussed how people's attachment to objects often connects them to people, and how people with a lack of social relationships may substitute objects for people.  When it comes to our stuff - Is It Really Love? They also discussed how people's brains sort people and objects differently, and how hoarding can be caused by a malfunction in the brain's sorting mechanism.  Aaron Ahuvia discussed how people's brains process objects and people differently, and how companies use anthropomorphism, connections to people, and identity to create emotional connections with their products.   Aaron Ahuvia and Jeffrey Besecker discussed how people form relationships with objects and how those objects can be used to build stronger communities and relationships with people.  He also discussed how in-group and out-group biases can influence people's opinions of products and how certain colors can evoke negative associations. We explore how materialism can be used to compete for status with other people, which can drive a wedge between people.  Discussing how to step back and form more openness, vulnerability, and conscientiousness in our connections with the world. Key Topics: Exploring the relationship between love, objects, and people Unconscious brain processing of People vs. Objects What we learn about trust from our insurance companies How The Marketing Motto of ‘Know, Like, Trust' Often Falls Short Key Questions: What Factors Guide Us Toward the Things We Love?14:04 What is the simplified definition of love?27:11 How does the brain decide if something is a person or an object?49:52 How do we psychologically ‘other' people and slide them into one category or the next, turning them into that stuff or sometimes even turning them into that old shoe that we discard and pitch?54:51 What distinguishes between what we like and what we don't like?1:11:10 ————— JOIN US ON INSTAGRAM: @thelightinsidepodcast SUBSCRIBE: pod.link/thelightinside   Featured Guests: Aaron Ahuvia Credits:  Music Score by Epidemic Sound Executive Producer: Jeffrey Besecker Mixing, Engineering, Production, and Mastering: Aloft Media Studio Senior Program Director: Anna Getz Resources: The Things We Love – How Our Passions Connect Us and Make Us Who We Are Possessions and identity: reflections on the work of Russell Belk Anthropomorphism and the things we love The things we love and identity conflicts --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelightinside/message Support this podcast: https://podcasters.spotify.com/pod/show/thelightinside/support

This week on TheLebenthal Report we welcome Dr. Aaron Ahuvia, PhD.  Dr. Ahuvia author of “The Things We Love:  How Our Passions Connect Us and Make Us Who We Are" discusses the psychology behind brand love and customer loyalty.  They go into detail about the difference between value and love. We ask the question what does a company do right to create that value proposition? They discuss how the psychological aspects behind this can help the company raise stock.  You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts, and Spotify!

I LOVE my Hermes bracelet. My girlfriends gave it to me on my birthday and it symbolizes so much more than the beautiful piece of jewelry that it is. To mean it feels like friendship, connection, my old life in Florida,  good wine, boat rides, raising our kids, long phone calls, shopping trips to Sassy Boutique, tennis matches on clay courts, days at the beach, drinks at the tiki bar, great memories, laughter, and girlfriends who have stood by me through anything and everything and make me feel like coming home every single time I visit.In this episode I have the pleasure of speaking with  Dr. Aaron Ahuvia, professor at University of Michigan at Dearborn, who is also author of the book The Things We Love and all around world renowned expert on psychology of brand love. We start our convo talking about our connection to things, which was the original intention of the interview, but  we end with healing stories and discussion about the importance of compassion for ourselves. Of course. It always goes there, doesn't it? Some highlights we get into:What luxury brands really mean to us and what they symbolize to othersWhy only the bravest men will drive mini vansHow people fall in love with each other and how we present ourselves in the dating worldWhat are the similarities in the way we love people and the way we love thingsWhat the best brands invoke within usWhy loving the things you already own is the key to happiness What you really learn about yourself by realizing/noticing what things you loveHow to clear out the energy in items that an ex gave youOur ability to be fluid in our beliefs and in lifeA better way to view mistakes than self criticismI thought this conversation was going to be about love and the difference between loving people and things. Wow, was I wrong.  It was a deep dive into SOOO much more.  Connect with Aaron:Website: https://thethingswelove.com/The Book: https://www.hachettebookgroup.com/titles/aaron-ahuvia-phd/the-things-we-love/9780316498203/Connect with See The Upside:Website - www.SeetheUpside.comInstagram - @see.theupsideFacebook - See The Upside Your feedback means everything!If you love this episode, please share it with a friend or leave a review on Apple or Spotify xoxo

This week on The Lebenthal Report we welcome Dr. Aaron Ahuvia, Ph.D. Dr. Ahuvia author of “The Things We Love: How Our Passions Connect Us and Make Us Who We Are discusses the psychology behind brand love and customer loyalty. They go into detail about the difference between value and love. We ask the question what does a company do right to create that value proposition? They discuss how the psychological aspects behind this can help the company raise stock. You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts, and Spotify!

Dr. Aaron Ahuvia knows a thing or two about superfans. He co-authored the publication that popularized the term “brand love” and is the world's most widely published and cited academic expert on non-interpersonal love. He's the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Aaron is a professor of marketing at the University of Michigan Dearborn. Aaron researches, teaches, and consults for governments, non-profits, and corporations across the world, including Google, L'Oreal, Samsung, Microsoft, Procter & Gamble, Ford, and many more. In this episode, Aaron and I discuss the way our brains process love and how you can apply his scientific research to create superfans for your brand.Show Notes2:40 - How does Aaron define ‘brand love'?3:30 - How is brand love different from interpersonal love?7:08 - What are the steps to creating brand love?7:39 - The difference between valuing something and loving it9:30 - The human brain decides if something is a human or an object at two different times10:05 - In order to love anything, your unconscious mind has to treat it as if it is a person10:34 - The three different ways you can get your customers to think of your product or service as a person12:55 - Brittany connects Aaron's research on brand love to mascots16:03 - Why it's easier for some salespeople to cultivate ‘love' than others17:45 - In order to get people to love a brand at an unconscious level, you've got to get people to sort your brand into the social world20:35 - The importance of cultivating brand love with your employees24:30 - Why mission-driven companies are more likely to have brand love27:13 - The correlation between religion and brand love29:47 - How did Aaron coin the term ‘brand love'?31:38 - What has changed over the last 30+ years since Aaron started studying brand love?32:50 - What is Aaron a SUPERFAN of?Get his book: The Things We Love

Aaron Ahuvia, Ph.D., is a Professor of Marketing at at the University of Michigan and the author of THE THINGS WE LOVE: How Our Passions Connect Us and Make Us Who We Are. He is a research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. He is also nicknamed Dr. (Brand) Love.  In this episode, we discuss what makes things fun and how we can teach ourselves to diversify our tastes and find fun in more things.  Connect with Aaron Ahuvia at https://thethingswelove.com/   Please subscribe, rate, and review! funisfundamentalpodcast@gmail.com FB: @funisfundamental IG: @funisfundamental

Today we're going to talk about Materialism and Happiness My guest today is Aaron Ahuvia, Professor of Marketing & Expert on The Psychology of Brand Love We will discuss: •- What's the latest finding in research in materialism and happiness? Are rich people happier? - What's the connection between materialism, wellbeing and mental health? - How come we have so much more than the kings 200 years ago and yet we have so much anxiety and depression? More about Aaron in: https://thethingswelove.com/ Thanks for watching Invincible innovation LIVE A Show About The Future Of People With Tech I'm Adi Mazor Kario, #1 Product Innovation & Value Creation Expert, Invincible Innovation. I'd love to hear your feedback and thoughts in the comments below! If you want to know more about me and my work: https://www.invincibleinnovation.com/​ Invincible Innovation podcast: https://spoti.fi/3wzdBT1 Invincible Innovation on Facebook: https://bit.ly/3xtwPt9 Innovating Through Chaos Book: https://amzn.to/3gAVLbu Adi's LinkedIn: https://bit.ly/3vuAplA Hope you'll enjoy the talk!

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Aaron Ahuvia about CSR creating a brand people love. Dr. Aaron Ahuvia (https://www.linkedin.com/in/aaron-ahuvia-2971034/) is a professor of marketing at the University of Michigan–Dearborn College of Business and the most widely published and cited academic expert on noninterpersonal love including brand love. He is also a leading expert on how our happiness is influenced by money and materialism. He has been ranked 22 in the world for research impact in consumer behavior, and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from the Northwestern University's Kellogg School of Management. From there he became a professor at the University of Michigan's Ross School of Business and then a Full Professor at the Collage of Business on UM's Dearborn Campus Dr. Ahuvia also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Dr. Ahuvia has over 100 publications and presentations. He does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Chrysler, GfK Market Research, and Herman Miller, among others. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out FindLaw at FindLaw.com. Check out Shopify at www.shopify.com/hci. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean when we say we love things? How is our love for things and humans different? How do the things we love "make us who we are?" Find out in this week's episode of The Learn to Love Podcast, where your host Zach Beach interviews the professor and researcher, Aaron Ahuvia. For more on this episode click here: https://www.the-heart-center.com/ep-106-loving-things-with-aaron-ahuvia/ Learn more about your guest below: Aaron Ahuvia is a professor at the University of Michigan Dearbron and has been ranked by a Stanford University study as being in the top 2% of all scientists worldwide. He is the world's leading expert on the psychology of a somewhat different kind of love, he studies the psychology of love when people love objects, activities, and all sorts of other things. He has found that by looking at love in these unusual contexts you can get some interesting insights into the nature of love itself and better understand all forms of love, including the love of people. His popular book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, has won the distinction of being an “editor's choice” and “best nonfiction book” on Amazon. Earlier in his career, he was also a leading expert on dating services and even ended up on the Oprah Winfrey show. Learn more at - www.TheThingsWeLove.com - https://www.facebook.com/aaron.ahuvia - The Things We Love Book: amzn.to/41lAlpg Learn more about your host and the show at: www.zachbeach.com www.the-heart-center.com *****Support The Show****** If you like the show there are many ways you can support it, such as, - Join our IN PERSON Mindful Self Compassion Training starting April 12th in Berkeley: https://www.the-heart-center.com/programs/mindful-self-compassion-training-msc/ - Schedule a FREE love coaching session with Zach: https://www.zachbeach.com/coaching/ - Check out one of our sponsors, Listenable, and use the discount code “zachbeach” for the first seven days on the platform for free. There you can find Zach's How To Be a Better Partner Course: https://frstre.com/go/?a=76205-87a7d9&s=1256514-e13191&p_affiliate.referral_code=zachbeach - Purchase a book from our blossoming professional network: https://www.the-heart-center.com/books/ - Purchase one of Zach's books: https://www.zachbeach.com/category/books/ - Review, Like, and Subscribe to the show on iTunes. - Like us on Facebook facebook.com/learntolovenow - Join the Facebook Community Group: https://www.facebook.com/groups/1428012130828678/

How do you create a brand that people genuinely love? Creating connections with your customers and audience is key! Dr. Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn, is the world's leading academic expert on brand love. On today's show, Hilary and Dr. Ahuvia will explore the psychology of brand love, the importance of real consumer/client experiences, and cultivating emotional ties so you and your business can stand out in a crowd and attract loyal, loving customers.About our Guest:Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and the world's leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Der Spiegel, The Nihon Keizai Shimbun (Japan's Wall Street Journal), National Public Radio's Marketplace, and the Oprah Winfrey Show. Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named as one of the best 20 business books for 2022.https://thethingswelove.com/https://www.facebook.com/aaron.ahuvia/https://www.linkedin.com/in/aaron-ahuvia-2971034/https://twitter.com/AaronAhuviaJoin our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/Interested in being a guest on The ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com

The things we love? Is it the car or our phone? So what does it mean to love something? I am not talking about a person. I am talking about an item, an object or a brand. My guest on the show has been researching how we love for over 30 years. Our show today is the first recording in our streamlined format, and it makes the show more compact. I hope you enjoy it. The conversation is in 2 parts. The first part will be audio, and the second will be on our YouTube channel. Dr Aaron Ahuvia is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and the world's leading expert on brand love. And that all started with research work in dating services. He and a colleague were looking at how dating apps work. But before exploring the project, they needed to understand love, which was the start of a 30-year adventure. His work on brand love has been recognized not just in academia but also in industry. In 2019 he received the Stetik Group Brand Relationship Award for research that has influenced business practice. Before all of this Aaron, is a philosopher, and as you will hear in our conversation, semantics is everything.  We cover his journey through the five questions and what it takes for him to live a good life. In part 2 of our conversation on TouTube, we explore the ideas behind loving brands and objects. We explore some of the pitfalls that AI may open when coming to that bonding with inanimate things because they respond to us.         Further details about this podcast, along with my Guest's website and social links are all available at: https://www.lifepassionandbusiness.com/aaron-ahuvia-the-things-we-love     Life Passion & Business is dedicated to exploring what it takes to be Extraordinary, to face challenges and rejoice in the opportunities they bring, and expand our vision into new ways of thinking and living. There is a lot to gain from listening to other people's stories, however the real work begins by taking action in your own life. For full details of Events, Resources and Services visit: www.lifepassionandbusiness.com/     Support For Podcasters: Running a podcast is fun, but it takes time and dedication. Whenever you enjoy a podcast please share your appreciation with comments, likes, shares and reviews. It helps other listeners find good content and supports the content creators and their guests. Another way you can support the Life Passion & Business podcast is with small donations: https://www.buymeacoffee.com/lifeandpassion

Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips! Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School of Art and Design. He is widely regarded as the world's leading expert on brand love. He is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named one of the best 20 business books of 2022. ***

Join Dr. Aaron Ahuvia and myself as we discuss the powerful habit of sharing music with your friends. Dr. Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn College of Business and the most widely published and cited academic expert on non-interpersonal love. He has published more than 100 academic papers and conference presentations, and his research has been quoted in the New York Times, The Wall Street Journal, Time, and Glamour. He has appeared on public radio talk shows as well as popular television shows such as the Oprah Winfrey Show. Dr. Ahuvia received a BA in Philosophy from the University of Michigan (1985) and a PhD in marketing from Northwestern's Kellogg Graduate School of Management (1993). He joined the faculty at the University of Michigan Ann Arbor's Ross School of Business in 1992 before moving to the Dearborn campus in 1999, where he has won awards for research and teaching. He also holds an appointment at the University of Michigan-Ann Arbor's Penny W. Stamps School of Art and Design. His book The Things We Love: How Our Passions Connect Us and Make Us Who We Are, was recently published by Little, Brown Spark.

Join Dr. Aaron Ahuvia and myself as we discuss the powerful habit of sharing music with your friends. Dr. Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn College of Business and the most widely published and cited academic expert on non-interpersonal love. He has published more than 100 academic papers and conference presentations, and his research has been quoted in the New York Times, The Wall Street Journal, Time, and Glamour. He has appeared on public radio talk shows as well as popular television shows such as the Oprah Winfrey Show. Dr. Ahuvia received a BA in Philosophy from the University of Michigan (1985) and a PhD in marketing from Northwestern's Kellogg Graduate School of Management (1993). He joined the faculty at the University of Michigan Ann Arbor's Ross School of Business in 1992 before moving to the Dearborn campus in 1999, where he has won awards for research and teaching. He also holds an appointment at the University of Michigan-Ann Arbor's Penny W. Stamps School of Art and Design. His book The Things We Love: How Our Passions Connect Us and Make Us Who We Are, was recently published by Little, Brown Spark.

Are you ready to dive into the world of branding and marketing? Then you're in luck because today we have a very special guest on the show - Aaron Ahuvia. Aaron is not only a college professor but also an accomplished author and a true expert in his field. In today's episode, we'll be exploring some exciting topics, such as: The impact of our passions on our identity The common pitfall of assuming we know our customers How some brands truly succeed in creating an emotional connection with their audience This is a conversation that you won't want to miss, so sit back, relax, and join us as we chat with Aaron about the fascinating world of branding and marketing. So, let's talk with Aaron now… My Links:  https://linktr.ee/thinktyler  Website: https://thinktyler.com/podcast_episode/connections-customers-aaron-ahuvia/ https://thinktyler.com/  Podcast: ThinkBusinesswithTyler.com  Host: Tyler Martin Business Coach  Linkedin  Instagram  YouTube  Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian and Lee talk with Dr. Aaron Ahuvia, author of the book “The Things We Love”.  Find out how our passions connect us and make us who we are.   The post The Brian and Lee Show: Interview with Dr. Aaron Ahuvia appeared first on WWDB-AM.

Blossom Your Awesome Podcast Episode #90 Things We Love With Dr. Aaron AhuviaDr. Aaron Ahuvia joins us for episode #90 of the Blossom Your Awesome Podcast. He is Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior. And a study by Stanford University ranked him in the top  2% of all scientists in the world across all disciplines. He is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are He is also a leading expert on the psychology of happiness.To get in touch with Dr. Ahuvia or learn more check him out at the links below. Websitehttps://thethingswelove.com/Website #2https://www.brightsightspeakers.com/speakers-a-z/aaron-ahuviaWebsite #3http://www.brandlovecentral.comLinkedIn URLhttps://www.linkedin.com/in/AaronAhuviaTo see more of my work  - blossomyourawesome.com https://blossomyourawesome.com/mindfulness-1Where I write and cover mindfulness and other things to help you Blossom Your Awesome. Or follow me on instagram where I post fairly regularly and ask an inquisitive question or two weekly in hopes of getting you thinking about your life and going deeper with it. My Instagram - i_go_by_skd

On today's episode of, "Cail & Company LIVE," we welcome Dr. Aaron Ahuvia. Aaron has been listed as one of the top 20 most influential scientists studying consumer behavior, out of thousands US researchers working on related topics. He joins us to talk about his study entitled, "I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects."

Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked in the top 2% of all scientists in the world by Stanford University. Dr. Ahuvia is the world's leading expert on brand love, i.e., how love works when we love a brand, product, or anything else that isn't a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, he takes a deep dive into our mysterious, tangled relationships with loved objects and activities. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our well-being. His work has been featured in Time, The New York Times, The Wall Street Journal, Forbes, Apple News, and Glamour, and he has been a guest on the Oprah Winfrey Show. In This Episode  What is “brand love”?  How objects connect us to people  The Psychology and Boundaries of Love  How companies betray consumers  Links  Aaron's Website  SubscribeToDebi.com  PBT Institute Membership  Trust Again 2.0  PBT Podcasts  Healed or Hardened Quiz  Post Betrayal Syndrome Quiz 

Aaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behaviour and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr Ahuvia is the world's leading expert on brand love, i.e. how love works when we love the brand, product, or anything else that isn't a person; and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Team Detroit (ad agency for Ford and others), Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, and Beretta firearms, among others.Professor Ahuvia is one of the most highly-rated teachers at the University of Michigan due to his ability to make complex concepts clear and interesting to non-experts. This ability also makes him a popular source for journalists and he has been quoted in dozens of news stories published in a wide range of outlets including Time, The New York Times, The Wall Street Journal, and major publications in Europe and Japan. Dr Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show.Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen.Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from Northwestern University's Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan's Ross School of Business before becoming a Full Professor at the College of Business on UM's Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Hosted on Acast. See acast.com/privacy for more information.

We often form deep emotional relationships with things that are important to us, from cherished items to hobbies and more materialistic possessions. But why do we become so emotionally attached to the things that we love and how does this affect our lives? Here to delve deeper into the topic and talk about his book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, is author and expert on non-interpersonal love, Dr. Aaron Ahuvia. We explore the psychology of how passions shape our identity and connect us in meaningful ways, as well as offer advice for optimizing how we love and use our things to live more value-aligned lives. Listen and Learn:  Is the word 'love' accurate in describing how we feel, or is it just hyperbole? The parallels that exist in relationships between people and the relationships between people and the objects that they love  Why do we get more frustrated with objects we love than the people we love? The ability to love things isn't a flaw in human nature, but rather a useful trait Loving things can detract from loving people - how to find the balance  What can materialistic people do to love things more deeply? Letting go of objects that you are emotionally attached to How attachment styles with people translate to our attachment style with objects  Tips for using our things in more value-aligned ways Resources: Visit Dr. Aaron Ahuvia's site for more on his work: https://thethingswelove.com/about-aaron/ Sign up for Aaron's blog: https://thethingswelove.com/subscribe/ For even more insights on the things we love, check out Aaron's article on Peace, Love, and Happiness (and Marketing): https://www.psychologytoday.com/us/blog/peace-love-and-happiness-and-marketing Grab your copy of all our favorite books at bookshop.org/shop/offtheclockpsych, including Yael's new book, Work, Parent, Thrive! Check out Debbie, Yael, and Jill's websites to access their offerings, sign up for their newsletters, buy their books, and more! About Dr. Aaron Ahuvia Dr. Aaron Ahuvia is the most widely published and cited academic expert on non-interpersonal love.  A scientific study listed him as one of the top 20 most influential scientists studying consumer behavior, out of thousands US researchers working on related topics. Dr. Ahuvia has been at the forefront of this research since he published the first major scientific study on this topic entitled I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects, over twenty years ago. Professor Ahuvia has over 100 academic papers and conference presentations. His research has been quoted in Time, The New York Times, The Wall Street Journal, Glamour, and major publications in Europe and Japan. Dr. Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show. Related Episodes: Episode 196. The Neuroscience of Marketing with Matt Johnson and Prince Ghuman Episode 249. How to Be Single & Happy with Jenny Taitz  Episode 255. Influence is Your Superpower with Zoe Chance  Episode 281. Belonging Uncertainty and Bridging Divides with Geoffrey Cohen  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Aaron Ahuvia is the world's leading expert on brand love. He's a professor, author, keynote speaker, consultant to big brands, and has been on the Oprah Winfrey Show. Aaron is here to guide us through where brand love comes from, how to create it, harness it, and manage it. But with great power comes great responsibility. Incredibly insightful interview from the doctor that understands how consumers can love your brand.  https://thethingswelove.com

Ty Burrhttps://tyburrswatchlist.substack.com/Aaron Ahuvia, Ph.D.https://thethingswelove.com/Douglas Bauerhttps://www.douglasbauer.com/thebeckoningworld

Dr. Aaron Ahuvia is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn who has been ranked in the top 2% of all scientists. His work has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Apple News, Glamour, National Public Radio's Marketplace, and the Oprah Winfrey Show. He is the author of the Psychology Today blog called Peace, Love, and Happiness (and Marketing). Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown, which has received a “best nonfiction” designation on Amazon. LISTEN TO THIS EPISODE IF: You have a love affair with things that bring you joy and comfort You love cutting-edge research from the fields of psychology, neuroscience, and marketing You want to learn how our passions connect us and make us who we are You want a mini-MBA in consumer behavior and marketing You want to learn from one of the top scientists in the world You can follow Dr. Ahuvia at www.thethingswelove.com

Why is it that when we really like an object, brand or activity, we say that we ‘love' it? How can we fall in love with brands, things and experiences?I'm an Apple fanboy, I love my Peloton bike, and given the time of year, it would be remiss of me not to mention how much I really like Christmas markets in Germany.What's happening when I feel that way? On the face of it, this doesn't exactly make much sense. Fortunately, it's something my guest can help us with. Based at the University of Michigan-Dearborn, Aaron Ahuvia is a Consumer psychologist & marketing professor who studies how we come to love things that aren't people. Aaron's book “The Things We Love: How our Passions Connect Us and Make us who we are” shows that we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people?You're going to — pun fully intended — love this episode. To find out more about Aaron and his book, visit: https://thethingswelove.comYou can see his faculty page here: https://umdearborn.edu/aaron-ahuviaTo pre-order my book ‘Humanizing Rules: Bringing BeSci to Ethics & Compliance' visit:
Direct from the publisher US: https://www.wiley.com/en-us/Humanizing+Rules%3A+Bringing+Behavioural+Science+to+Ethics+and+Compliance-p-9781394177400Direct from the publisher DE/CH/AU: https://www.wiley-vch.de/de?option=com_eshop&view=product&isbn=9781394177400&title=Humanizing%20RulesDirect from the publisher UK: https://www.wiley.com/en-gb/Humanizing+Rules%3A+Bringing+Behavioural+Science+to+Ethics+and+Compliance-p-9781394177400Amazon US : https://www.amazon.com/Humanizing-Rules-Bringing-Behavioural-Compliance/dp/1394177402/ref=sr_1_1?Amazon Germany : https://www.amazon.de/Humanizing-Rules-Bringing-Behavioural-Compliance/dp/1394177402/ref=sr_1_1?Amazon UK: https://www.amazon.co.uk/Humanizing-Rules-Bringing-Behavioural-Compliance/dp/1394177402/ref=sr_1_1?

Season 2 Episode #43 Dr. Aaron Ahuvia is coming from Ann Arbor, MichiganYou can find Aaron via his book website – thethingswelove.comAbout our guest, Dr. Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University's Kellogg College of Business where along with conducting original research, he assisted legendary Professor Phillip Kotler, with a revision of his classic textbook.  An independent analysis of research impact* ranked Dr. Ahuvia 22 in the world (19 in the US) for research influence in consumer behavior. He has been quoted in Time, The New York Times, The Wall Street Journal, and has appeared on popular radio and television shows such as The Oprah Winfrey Show.  If that was not enough in July of 22, Dr. Ahuvia authored The Things We Love. In his book, Dr. Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology.  Dr. Ahuvia, thanks for dedicating your life to research and for living your purpose.   Life's Essential Ingredients – welcomes you to the show!TOTD – "Be a cause, not just a business. Have a higher mission". Philip Kotler In this episode:What was life like growing up?What are your life's essential ingredientsWhat was the fascination with wanting to spend your life researching love What is love?Turning grief, depression, anxiety, feelings of less than…into the LOVE of somethingDifference between valuing something or loving somethingThe connection of love leading toward irrational ways (in the best way possible) ie a mother giving birth to a child…The importance of empathyLegacy 

Rick Flynn Presents proudly welcomes DR. AARON AHUVIA to our show. Dr. Ahuvia, Ph.D., is a marketing professor and top expert on brand love. Author of The Things We Love from Little, Brown. Ranked by Stanford in the top 2% of scientists. is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. Dr. Ahuvia is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. You've seen Dr. Ahuvia before on the Oprah Winfrey Show and what a great honor to have him visit with us here. Contact him at wwwTheThingsWeLove.com and the book is available everywhere books are sold. --- Support this podcast: https://anchor.fm/rick-flynn/support

This week I have the pleasure of sharing one of the most insightful and thought provoking podcasts I have had the pleasure of being apart of. Dr. Aaron Ahuvia is going to share his years of research and understanding of human behaviour, to try and unpack the psychology of love. All I can say is that this is such a wonderful chat with Aaron, and people of all ages will take something away. Check out Aarons book and all his research here - https://thethingswelove.com/

It's wonderful Wednesday! I hope everyone is having a fabulous week so far! We were experiencing technical difficulties over the weekend that put us behind but here we are with a new fabulous episode. This one is just in time for that holiday shopping. Don't know what to get your loved ones? Tune in and listen to PREMIERE ":VIP" guest Prof. Aaron Ahuvia talk about the psychology behind the things we buy. Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. Dr. Ahuvia is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. In his new book THE THINGS WE LOVE: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing, and has co-authored a United Nations report on happiness and public policy. To learn more, head to the link ⬇️ https://thethingswelove.comToday's episode is brought to you by Honeylove. Ladies,  let's talk about shapewear. We all know most shapewear makes you feel like you're suffocating. That sexy dress in the back of your closet is so freakin cute but the thought of having your insides squished by your shapewear is just not worth it. That's why Honeylove spent years researching and developing effective shapewear that's actually comfortable. Overly-tight cheap and sticky fabrics that roll up are a thing of the past. Thanks to Honeylove, you can finally feel confident and comfortable in your favorite outfits. We have an exclusive deal for our listeners. For a limited time only you can get Honeylove's best deal they offer! Get 20% Off your entire order with the code  LABELFREE20 at https://www.honeylove.comAs always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Radulescu#ad​​ #sponsor​ #honeylove  #honeylovepartner #podcastguest #labelfreepodcast

It's wonderful Wednesday! I hope everyone is having a fabulous week so far! We were experiencing technical difficulties over the weekend that put us behind but here we are with a new fabulous episode. This one is just in time for that holiday shopping. Don't know what to get your loved ones? Tune in and listen to PREMIERE ":VIP" guest Prof. Aaron Ahuvia talk about the psychology behind the things we buy. Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. Dr. Ahuvia is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. In his new book THE THINGS WE LOVE: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing, and has co-authored a United Nations report on happiness and public policy. To learn more, head to the link ⬇️ https://thethingswelove.comToday's episode is brought to you by Honeylove. Ladies,  let's talk about shapewear. We all know most shapewear makes you feel like you're suffocating. That sexy dress in the back of your closet is so freakin cute but the thought of having your insides squished by your shapewear is just not worth it. That's why Honeylove spent years researching and developing effective shapewear that's actually comfortable. Overly-tight cheap and sticky fabrics that roll up are a thing of the past. Thanks to Honeylove, you can finally feel confident and comfortable in your favorite outfits. We have an exclusive deal for our listeners. For a limited time only you can get Honeylove's best deal they offer! Get 20% Off your entire order with the code  LABELFREE20 at https://www.honeylove.comAs always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Radulescu#ad​​ #sponsor​ #honeylove  #honeylovepartner #podcastguest #labelfreepodcast

Join Tacey and her special guest , Dr. Aaron Ahuvia Ph.D. : Professor of Marketing and Research Psychologist & Author of Brand Love: The things we love & how our passions connect us and make us who we are, as they discuss why it's important to your business.  Timestamp: 08:06: Brand Love Explained Timestamp: 18:57: Brand Love Potion Timestamp:  21:52: Relations Warmers Dr, Ahuvai's Contact Info: Website The Things We Love.com Facebook https://www.facebook.com/aaron.ahuvia Linkedin https://www.linkedin.com/in/aaronahuvia/ Tacey's Contact Info: www.taceyatkinson.com

Let's tackle the big question: what is love? Better yet, how do the things we love affect our stories and identities? Why do we love something, and what do we actually love about it? This week, we chat with Dr. Aaron Ahuvia, the world's leading academic expert on non-interpersonal love. Dr. Ahuvia is Professor of Marketing at the University of Michigan-Dearborn College of Business, who has pioneered the research on love since 1990. He shares with us what it means to love, how the things we love add to our stories and identities, and how products and brands can foster brand love among customers.

There are often times on this show where I like wax philosophically with my guest. We can get very abstract and theoretical and just explore concepts with no guardrails or limits. I think there is such beauty and value in those types of conversations. But sometimes, it is equally as valuable to ground ourselves in science and data. We still explore those same philosophical concepts, but we do it through the lens of research and empirical evidence. Because when you do that, it makes you look at things from a different perspective, it forces you to be tighter in your logical assumptions, and it challenges you to think in a new way. That is what I "loved" about this conversation with my guest Aaron. He brought an immense wealth of knowledge, research, and data to one of the most abstract, philosophical topics you can imagine-- Love. As way of background, Aaron is an author (The Things We Love: How Our Passions Connect Us and Make Us Who We Are) and a Professor of Marketing and research psychologist who has been ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. He is a leading expert on brand love and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, and many, many others. And maybe most importantly, he believes love is the most important value of them all. It is hard to summarize this discussion because there were so many interesting discussions, debates, and insights. We talked about the evolutionary history of love, the debate around ethical egoism, the machine like nature of our brains in making decisions, and perhaps my favorite part of the discussion--given all of the scientific explanations of what love; do we still think it is this magical phenomena that we often are led to believe? Or is it just another in a long line of biological processes we perform without any real thought or free will behind it? Furthermore is it even a good thing that we have the ability to dissect these human experiences/phenomena to try to make sense of what they really mean? So much good stuff in this one.

Customers love brands. Because famous brands deserve this trust by satisfying customers' intent. New brands should learn about customers' pains to develop and innovate their products. Aaron Ahuvia shares a lot of new valuable insights and replies to the following questions: – How to build brand loyalty? – Why is brand loyalty important? – How…

Aaron Ahuvia is a Professor of Marketing, a research psychologist, and the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. On this episode of CFO at Home, Aaron and Vince discuss why we fall in love with things, how our desire for things can cause us to overspend, and more. Key Takeaways In the best case scenario, the desire to create products that consumers  “fall in love with”, pushes companies to: Create high-quality products Establish a relationship with the consumer in which the customer trusts them Reasons that we overspend  We base our consumption on a lifestyle that we think matches our income. This is flawed because: Our income is not our gross income, but our take-home income The lifestyle of people in television shows, movies, etc are vastly inflated from what they could ever afford in real life. Build your budget from the ground up, not tops down  We attach our sense of self worth to material things Many times  people who grow up in middle to upper-middle class environments attach less of their self-worth to material possessions than those who grow up with less. People often overspend to buy their kids clothes, toys, etc that they really can't afford. This can have the unintended consequence of doing more harm than good because of the money pressures it creates.   Loving the things you have We often envision how our lives would be better if we have certain things In reality, we often get the most pleasure out of things before get purchase them; the reality doesn't live up to the desire When you love and appreciate the things you have, it reduces the desire buy more things Sometimes our love of things can be related to a search for identity.   Our relationship with things is usually a relationship with people in disguise  Things that we love we often love to impress or connect with another person.   Resources Thethingswelove.com The Things We Love Book Ways to connect/follow Aaron Ahuvia - Facebook Blog - Peace Love and Happiness (and Marketing)  ahuvia@umich.edu Contact the Host - vince@thecfoathome.com

Why do people love things? Can you really love a thing like you love a person? What are the main reasons people fall in love with brands and things? How can companies get consumers to love their products more? How future technology will create much greater levels of emotional attachment between people and things? Why do we love music? Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world's leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University's Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook. Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/ Please visit Dr Aaron's Website : https://thethingswelove.com/ Aaron Ahuvia's book : https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Dr. Aaron Ahuvia 03:01 From World's First Dating Service to Brand Love 08:00 Why People Love Things 11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough 19:13 How Can Brands Create Love - 3 Kinds of Connection 26:17 Mobile Phone Love - Makes All 3 Connections 28:18 Evolutionary Basis of Love in Humans & Some Animals 35:45 Future Trends In Love of Things 39:45 Love of Categories, Creating More Love Than Competition 47:55 Why We Love Music 51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia 55:39 Connecting with Dr Ahuvia Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty

Kelly takes a wild ride with University of Michigan professor of marketing Aaron Ahuvia to discuss his new book “The Things We Love: How Our Passions Connect Us and Make Us Who We Are.” “Loving things feels normal to us. But actually, it is deeply weird.”  “Did you ever wonder why there are women's and men's […]

At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.D., the world's leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn't a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing. Also, he has co-authored a United Nations report on happiness and public policy.

In this episode of Marketing Monday, Dr. Ahuvia and Brandon talk about how you can boost your brand by getting people to love it. What loves means and some tips you can use to create brand love. About Dr. Aaron Ahuvia Dr. Ahuvia is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study. In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. Aaron got his PhD at Northwestern's Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan. Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show. Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. You can purchase the book here: https://amzn.to/3ABaKwi SIGN UP FOR OUR NEWSLETTER HERE!Over 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6 EPISODE LINKS: The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. Best price of the book here:  https://amzn.to/3ABaKwi   RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 EDGE PODCAST INFO: Apple Podcasts https://podcasts.apple.com/us/podcast/edge/id1522407349 Spotify https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S YouTube Channel: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw Website https://MyEDGEPodcast.com RSS Feed https://buildabusinesssuccesssecrets.libsyn.com/rss SUPPORT & CONNECT EDGE NEWSLETTEROver 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6 Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop now https://madriverbotanicals.com/?ref=18 EDGE Podcast. A top podcast for entrepreneurs! https://myedgepodcast.com

The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia About the Book: A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with something that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel an intense passion for objects? What does this tendency tell us about ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people? Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives. About the Author: Dr. Aaron Ahuvia is a professor of marketing at the University of Michigan–Dearborn College of Business and the most widely published and cited academic expert on noninterpersonal love including brand love. He is also a leading expert on how our happiness is influenced by money and materialism. He has been ranked 22 in the world for research impact on consumer behavior and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Professor Ahuvia studied philosophy at the University of Michigan before getting a Ph.D. in marketing from Northwestern University's Kellogg School of Management. From there he became a professor at the University of Michigan's Ross School of Business and then a Full Professor at the College of Business on UM's Dearborn Campus Dr. Ahuvia also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Dr. Ahuvia has over 100 publications and presentations. He does research, teaches, and consults for governments, nonprofits, and corporations around the world. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Chrysler, and Herman Miller, among others. And, interesting fact – he was once a guest on the Oprah Winfrey TV Show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/things-we-love-aaron-ahuvia

What's love got to do with branding? More than you may realize! Today I'm interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love. We discuss whether it's possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense. We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smaller brands.  I cannot recommend Dr. Ahuvia's book enough. The link to buy it on Amazon is below. We discuss a figure from the book partway through the interview. You can find the video on this https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (episode's page on my website here). — Find Dr. Ahuvia at http://thethingswelove.com (thethingswelove.com) Buy The Things We Love on https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M/ref=sr_1_1?crid=24786VCBI6EZ0&keywords=the+things+we+love+ahuvia&qid=1661227560&sprefix=,aps,63&sr=8-1 (Amazon) https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Love connects us to things in a deep way. But when we say we love our car, or we love our favorite beach, or we love our children, the love we express for each of those things is very different. So can we really love things as much as we love people?  Our guest is Dr. Aaron Ahuvia, the world's leading expert on brand love, a topic he pioneered and has worked on since 1990. He is a Professor of Marketing at the University of Michigan Ann Arbor's Ross School of Business. Among the many books and papers he has authored, our favorite is the paper titled “Dr. Seuss, Felicitator”. For those of you who are unfamiliar with the term “felicitator,” it is someone who brings happiness to others.  With Aaron, we discuss the very interesting and important topic of loving the things in our lives, why we love them, and how that love can change over time. This is especially true with brands and products and sporting teams and neighborhoods. One of the big takeaways from our conversation with Aaron is just to let go of this notion that it might be bad to love something. If you love Behavioral Grooves, and it brings you a little happiness, please consider becoming one of our special Patreon members. Or you can tell us, and others, how much you love the show by leaving us a podcast review on whatever platform you use to listen. Thanks!   Topics (4:45) Welcome and speed round questions. (7:09) Can you really love a thing like you love a person? (9:39) The difference between liking and loving. (13:13) Why do we love sports teams? (18:05) Why do we love something that can't reciprocate? (20:18) Is there an evolutionary basis to our love of objects? (23:44) Do we love the things we use more often? (27:44) Loving the music vs. the equipment that plays the music. (34:29) The social aspect of the objects we buy. (36:46) How Aaron loves music. (42:46) Grooving Session with Kurt and Tim on what we love. © 2022 Behavioral Grooves Links Aaron Ahuvia's book “The Things We Love: How Our Passions Connect Us and Make Us Who We Are”: https://amzn.to/3IW0Jxj  Broadbent, Sarah (2012) Brand love in sport: antecedents and consequences: https://www.researchgate.net/publication/305330187_Brand_love_in_sport_antecedents_and_consequences  Seth Stephens-Davidowitz, Episode 306, “Trust Your Gut? Only If The Data Supports It”: https://behavioralgrooves.com/episode/trust-your-gut/  Rory Sutherland & Pete Dyson, Episode 290 “Transport Your Thinking; Why We Need To Reframe Travel”: https://behavioralgrooves.com/episode/transport-rory-sutherland-pete-dyson/  Behavioral Grooves Patreon:  https://www.patreon.com/behavioralgrooves.    Musical Links Cory Wong “Power Station”: https://www.youtube.com/watch?v=V1loN5mhRkI  Brian Eno “Desert Island Music”: https://www.youtube.com/watch?v=6rQBi692Dw8 

Dog owners love it when their dog kisses them on the face. But is it really safe? This episode begins by explaining just how clean a dog's mouth is and whether you should be so intimate with your pet. https://nypost.com/2022/04/06/your-dogs-kisses-could-contain-deadly-superbug-study-says/ People say they love their car or their house or maybe even a pair of shoes. But is it really love? Maybe, according to Aaron Ahuvia, professor of marketing at the University of Michigan who is considered to be the most widely published and cited expert on non-interpersonal love. Listen as he talks about our love of inanimate objects and activities what it all really means. Aaron is author of a book on the topic called The Things We Love (https://amzn.to/3z4992k) Morbid though it may be, I suspect everyone wonders when they will die and what they will die from. What's interesting is that if you actually understand what is most likely to kill you can prevent or at least postpone it from happening. That's according to Shelia Buff author of the book You Bet Your Life: Your Guide to Deadly Risk (https://amzn.to/3ARYZ6b). Join me to hear Shelia explain the common and not-so-common ways people die – and why. And maybe how they could've avoided it. For many people, finding love is hard enough – but finding it the second or third time can seem almost impossible. Listen as I explain what one psychologist says can help anyone find true love – again. Source: Finding Love Again by Dr. Terry Orbuch (https://amzn.to/3z0xiH4) PLEASE SUPPORT OUR SPONSORS! Go to: https://actnow.climeworks.com/SomethingYouShouldKnow to start removing CO2 from the air today! For the first 500 people to use the code SYSK20, Climeworks will cover 20% of your first installment for monthly and yearly subscriptions. For a limited time, SAVE 35% on Cozy Earth Bedding.  Check out their awesome loungewear, too.  Go to https://CozyEarth.com and enter SOMETHING at checkout to SAVE 35% now! Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com Helix Sleep is offering up to $200 off all mattress orders AND two free pillows for our listeners at https://helixsleep.com/sysk.  Go to Amazon and search for Conair Turbo Extreme to get your 2-in-1 steam and iron steamer today! Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! Redeem your rewards for cash in any amount, at any time, with Discover Card! Learn more at https://Discover.com/RedeemRewards Go to the App Store or Google play to download Best Fiends for free. Plus, earn even more with $5 worth of in-game rewards when you reach level 5. That's Friends, without the r—Best Fiends! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Sharon spends time speaking with Dr. Aaron Ahuvia, who is an expert on a specific kind of love: our love of things–things like places, objects, brands, and activities. The things we love tend to be part of our own identity: perhaps a part of our childhood, or something we spend a lot of time with. Aaron advocates for using our particular loves–poker, PEZ dispensers, sneakers, water sports–in leading us to others who share our common interests, and can be a catalyst in forging interpersonal relationships. But what makes us really love something? There's a difference between finding value in an object or activity and really loving it. Ahuvia says one of three things needs to happen for us to feel a connection with a thing: the thing itself is anthropomorphic, or it connects us to another person, or it's a part of our own identity. This fascinating discussion will have you wondering just why you love the things you love! See acast.com/privacy for privacy and opt-out information.