Childcare Business Marketing Made Easy

Think August is the "slow season" for childcare marketing? Think again. In this episode of the Grow Your Daycare Podcast, we're unpacking why August is actually decision month for families—and what it's costing you to treat it like downtime. You'll learn: ✅ Why most providers miss the August window ✅ What families are really doing this month ✅ A simple strategy to fill fall spots before school starts

That viral reel with 12,000 views? Fun—but it won't fill your spots. In today's Grow Your Daycare Podcast, we're busting the myth of the “magical post” that gets you fully enrolled overnight. Instead, you'll learn how to create content that builds trust, connects with families, and actually leads to booked tours.

If you're constantly checking your messages, hoping a tour request magically appears—this episode is your wake-up call. In today's Grow Your Daycare Podcast, we're talking about what your enrollment really looks like without a visibility plan—and how a few strategic shifts can bring in consistent leads and long-term stability.

If your enrollment feels like a rollercoaster—some months full, some dragging—it's not your fault. It's your system (or lack of one). In this episode of the Grow Your Daycare Podcast, we're cutting through the overwhelm and breaking down the one marketing system that can consistently fill your program without burning you out.

Once upon a time, word of mouth was the secret weapon for full enrollment. But in 2025? It's not enough. In this no-fluff episode of the Grow Your Daycare Podcast, we're unpacking why referrals have stopped working the way they used to—and what you need instead to keep your pipeline full.

Tired of throwing money at Facebook ads and seeing zero results? In this episode of the Grow Your Daycare Podcast, we're breaking down the real reason most childcare providers think Facebook ads don't work—and how to fix it. If you've ever boosted a post, crossed your fingers, and watched nothing happen, this one's for you.

Are you a childcare owner with empty spots—even though your space is beautiful, your staff is trained, and your program is solid? You're not alone, and more importantly, you're not broken. In this short but powerful episode, we unpack the REAL reason families aren't enrolling: your positioning. Positioning isn't a buzzword—it's the missing link between your dream program and dream families. Learn how to frame your unique value so you stop being “just another daycare” and start being the only choice that makes sense.

You know your program is better. But if families don't see it, they'll never choose it. In this eye-opening episode of the Grow Your Daycare Podcast, we tackle a tough but necessary truth: you're not just competing on quality—you're competing on visibility.

You started with passion, but passion alone won't pay your staff, fill your enrollment, or fund your vision. In this real-talk episode of the Grow Your Daycare Podcast, we dive into a critical question: Are you running a beautiful program… or a profitable business? If your answer made you pause, this episode is for you. We unpack the hidden costs of staying in “caretaker” mode and what it really looks like to step into the role of CEO—with margin, systems, and sustainable growth.

You're doing the work—posting on social media, sharing flyers, relying on word of mouth—but you're still not full. Why? Because visibility is everything in today's childcare market. In this power-packed 6-minute episode, Christina Rizakos breaks down:

Looking for fresh ways to boost enrollment and visibility without overcomplicating your strategy? In this episode, we break down how to use seasonal promotions and events to naturally attract new families to your childcare center. You'll learn why this approach works, get real ideas you can use throughout the year, and walk away with a simple checklist to launch your own promo—fast. Whether it's back-to-school, springtime, or summer camp season, these timely strategies build momentum, create urgency, and help your center stay top-of-mind.

In this episode, we're diving into the power of email marketing for daycares. Discover why email still outperforms social media, what types of emails parents actually want to receive, and when to send them for maximum impact. Learn practical tips like how to structure an email, segment your audience, and build long-term trust with families. Whether you're new to email marketing or looking to sharpen your strategy, this episode is your go-to guide. Don't wait—start collecting emails from your website or enrollment forms today. Email is your direct line to building stronger relationships with parents.

In this episode, we explore how Google My Business (GMB) can be a game-changer for your daycare's visibility. Learn how to set up your free GMB listing, why it's so powerful for local searches, and what kinds of photos, reviews, and updates help build trust with parents. Plus, hear how one parent discovered a daycare through GMB! Want more marketing help on a tight budget? Join our Skool group for childcare providers: https://www.skool.com/childcaremarketing/about. For social media management, paid traffic, or consulting, email us at info@childcarebusinessmarketing.com.

Want to know the secret to connecting with more families? In this episode, we dive into what truly matters to parents when choosing a daycare—and how you can reflect those values in your marketing. What you'll learn: The 3 most important things parents prioritize when searching for childcare How to express safety, trust, and communication in your website and posts Simple marketing tweaks to better match what parents are looking for Keywords: childcare marketing tips, what parents look for in daycare, daycare marketing strategy, daycare trust signals, how to promote a daycare, childcare communication with parents, parent expectations in childcare Take Action: Choose one value—safety, trust, or communication—and make it shine in your next Instagram caption, flyer, or website update.

Your website is often a parent's first impression of your childcare business. In this episode, we break down the essential elements of a high-converting daycare website—even if you're not tech-savvy. What you'll learn: The 4 must-have pages every daycare website needs How to make your site mobile-friendly and welcoming Tips for adding calls-to-action that boost inquiries Why real photos and simple layout can increase trust Keywords: daycare website tips, childcare website design, enroll more daycare students, daycare marketing ideas, daycare website pages, mobile-friendly daycare website, website for childcare providers Take Action: Audit your current website today using this episode as a checklist. One small change could lead to your next enrollment!

In today's bite-sized episode, I'm sharing 5 simple Instagram content ideas you can use to connect with parents and showcase your daycare. These ideas are easy to implement and perfect for building trust with your audience. What you'll learn: How to capture your daily routines to build familiarity The value of showing off staff and learning activities Ways to repurpose testimonials into posts How behind-the-scenes content builds credibility Why consistency matters more than perfection Take Action:

Discover the best times to post on social media to boost visibility for your daycare. In this episode of Grow Your Daycare, we explore how smart timing can increase engagement, drive more inquiries, and grow your enrollment—all with just a few tweaks to your posting schedule. Learn exactly when parents are most active online, how to schedule ahead using tools like Meta Business Suite, and how to test what works best for your unique audience.

Welcome to the Grow Your Daycare Podcast! In this episode, we're diving into how you can use Facebook to market your daycare—completely free. Learn how to get your daycare in front of local parents and grow enrollment without spending a dime.

Are you wondering why your social media posts aren't filling your spots? In this episode, Christina breaks down the honest truth about how long social media really takes to work for childcare businesses. Whether you run an in-home daycare or a full center, you'll learn why consistency, mindset, and strategic content are key — and how paid traffic can help speed up your results.

Struggling to attract families to your childcare business in today's digital world? In this episode, we dive deep into why marketing and enrollment feel tougher than ever post-pandemic. Discover how the online shift has reshaped the childcare industry, what it means for your visibility, and the importance of crafting a standout brand presence. You'll also learn why a strong follow-up system is crucial to keep potential clients engaged long after that first DM. Whether you're a daycare owner, preschool director, or early childhood educator, this episode delivers actionable strategies to boost enrollment and thrive in the digital age.

Are you still relying on printed flyers to market your daycare or preschool? In this episode of Grow Your Daycare, childcare marketing expert Christina Rizakos explains why using flyers alone is no longer effective in today's competitive child care landscape. Learn how digital marketing for child care centers, especially social media marketing for daycares, can dramatically boost your visibility, engagement, and enrollment. Whether you're running a home daycare, a preschool program, or a childcare center, this episode is packed with practical, cost-effective strategies to grow your business and attract more families. Need help with your marketing? Join our SKOOL if you're a home daycare provider>>> https://www.skool.com/childcaremarketing/about Need help with ads, social media management or strategy? Send me a message >>> info@childcarebusinessmarketing.com

Are you only using your Instagram or Facebook to say “We have a spot open”? If so, you might be turning families off instead of drawing them in. In this episode, I'm breaking down why using social media only to advertise isn't working—and what to post instead to build trust, get engagement, and attract the right families for your childcare business.

Ever thought about hiring help for your daycare marketing but weren't sure what it might cost—or what you'd actually get? In this episode, I break down the real numbers behind outsourcing your childcare marketing. From social media support to full-service strategy, we'll talk about what's worth it, what to watch out for, and how to choose the right kind of help for your business.

Should you spend money on ads—or focus on organic posts to grow your daycare? In this episode, I break down the pros and cons of both paid advertising and organic social media content. If you've ever wondered how to reach more families without wasting time or money, this is the guide you've been looking for. Let's make your marketing work smarter, not harder.

If you've ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantly—how you can use those keywords to make sure they find you. Whether you're a home daycare owner or run a childcare center, this episode will help you boost visibility, build trust, and attract the right families.

Not every parent is ready to enroll the moment they reach out—and that's okay. In this episode, I break down the three types of leads most childcare providers get, and how to meet each parent where they are. From the “just looking” crowd to the ready-to-sign families, learn what to say, how to follow up, and how to turn interest into enrollment.

Struggling with parents who aren't the right fit for your program? It might be your messaging. In this episode, I'll show you how to clarify your voice, connect with families who align with your values, and use intentional language to attract the right daycare clients—without trying to be everything to everyone.

If you've been relying only on social media to stay in touch with families, it's time to think bigger. In this episode, I'm sharing why email lists are one of the most powerful tools childcare providers can use to build trust, keep enrollment strong, and grow their businesses—without fighting algorithms.

Fall is a major season for new daycare enrollments, but the providers who fill their spots early? They start preparing now. In this episode, I'll walk you through practical steps to get your childcare business fall-ready—without the last-minute scramble. Whether you're brand new or a seasoned pro, this is your prep list for a smoother, more successful enrollment season.

Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: “What does real advertising success look like if I'm not using paid ads?” Whether you run a home daycare or childcare center, this is your guide to building trust, connecting with families, and growing your enrollment—organically.

Not going live could be holding your childcare business back from gaining the trust of local families. In this video, we'll discuss the misconceptions about live streaming and why it's so important for building trust and boosting enrollments. Learn simple tips to start going live with ease and make meaningful connections with parents. Blessings-Christina Ready to take your childcare business to the next level? Grab your FREE trial inside The Childcare Business Growth Skool today! Join Now

If you're a childcare business owner, you already know how challenging it can be to balance everything—marketing, staff, parents, and daily operations. The truth is, failing to focus on three key areas can lead to burnout, low enrollments, and even business failure. In this episode, I break down: ✔️ How to simplify your marketing strategy and attract more families ✔️ Why your mindset determines your success in the childcare business ✔️ How to create structured daily operations that keep your center running smoothly

Are you focusing on the wrong tasks in your childcare business? I'll share the 3 income-generating tasks that will bring in more families and boost your revenue. Task #1: Optimize your website, social media, and Google My Business for more visibility. Task #2: Stand out by highlighting the unique value of your program. Task #3: Turn your tours into a conversion tool with a clear next step. Which task do you need to work on? Let me know and reach out for personalized help! visibility, attract more families, and boost revenue.

The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments. Key Points Discussed: Website Quality: Make your website professional, mobile-friendly, and full of clear information about your programs, fees, and enrollment details. Search Engine Optimization (SEO): Optimize your website for local searches (e.g., “childcare near me”). Use keywords parents are likely searching for like “best daycare” and “affordable childcare.” Social Media Engagement: Focus on Facebook and Instagram, post regularly, and interact with parents by responding to comments and messages. Other Strategies to Attract Families: Leverage Reviews: Ask happy parents to leave reviews online. Referral Programs: Reward families who refer others to your center. Community Events: Host open houses or workshops to show parents your center in action. Links mentioned Join The Childcare Business Growth Skool for access to helpful tools and strategies!>>> https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394 Buy your tickets for our next LIVE workshop >>>https://www.childcarebusinessmarketing.com/workshop Facebook Ads Boost>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost

If you're a daycare owner struggling to get more engagement, visibility, and enrollment through social media, this episode is for you! I'm breaking down five simple but effective strategies to help you attract more local parents and grow your daycare—without spending hours online!

Are big daycare centers taking all the families in your area?

So you're getting inquiries, but they're not turning into enrollments? You're not alone! Many home daycare providers and small childcare centers struggle with converting interest into actual sign-ups. In today's episode, I'll break down a step-by-step process to help you move parents from that first call to an official enrollment—without feeling pushy!

Do parents hesitate to enroll their child in your daycare? Trust and credibility are everything when it comes to filling your spots! In this episode, I'll break down four powerful, budget-friendly strategies that will help parents feel confident choosing your daycare.

Why Aren't Parents Seeing Your Daycare Posts? Today, I'll share 1 reason why your posts aren't getting seen and simple strategies to fix it!

Looking to boost enrollment? It's easier than you think! In this episode, I'll share five quick strategies to attract more families and grow your daycare. Let's dive in! 1. Share Parent Testimonials Parents trust other parents. Post testimonials on your website and social media. Ask parents for specific stories that highlight your daycare's impact. 2. Optimize Social Media Keep profiles updated with engaging content. Share daily activities and milestones to showcase your daycare. Try local Facebook ads to reach parents searching for childcare. 3. Offer Referral Incentives Reward parents who refer friends with discounts or small perks. Provide an easy referral link or card to share. 4. Host an Open House Invite families to visit and experience your daycare. Promote your event in local groups and social media. 5. Provide Valuable Resources Share parenting tips and educational activities. A monthly newsletter builds trust and credibility. These simple strategies can help you attract more families and grow your daycare. Start today and watch your enrollment rise!

Struggling to get enrollments from your social media efforts? You might be making some common mistakes that push parents away. In this episode, I'll reveal 3 social media missteps to avoid and share actionable tips to improve your strategy. What You'll Learn: Why constantly posting about availability might be a turn-off. How to make your visuals and captions reflect your professionalism. The impact of timely responses on building trust with parents.

If you're still relying solely on social media to market your daycare, it's time to rethink your strategy! In this episode, we dive into why a professional website is essential for your daycare's success. From building trust to making it easy for parents to contact you, we'll cover all the reasons why your daycare needs an online home. What You'll Learn: The top 5 benefits of having a daycare website. Must-have features to include on your site. How to optimize your website for local families.

In this Podcast, we show you how to leverage Facebook Groups to attract more local families to your daycare. From joining existing community groups to creating your own, we'll guide you through strategies to build trust, engage with parents, and increase your daycare's visibility. Learn how to grow your daycare by creating meaningful connections on Facebook! Key Takeaways: -Find and join local parent-focused groups -Create your own Facebook group for your daycare community -Host virtual events to engage with parents -Share valuable content to build trust and interest -Offer promotions to incentivize parents to join your daycare -Build a referral program to increase word-of-mouth marketing Blessings-Christina Join our Skool community https://www.skool.com/childcaremarketing/about If you found these tips useful, like the video and subscribe for more marketing strategies for daycare providers! Let us know how you plan to use Facebook Groups to grow your daycare in the comments below.

In this episode, we dive into the power of word-of-mouth marketing and how you can turn your satisfied parents into free advertisers for your daycare. We'll discuss how to build trust, leverage social media, request testimonials, and host events that encourage parents to share their positive experiences. If you're looking for practical ways to increase your daycare enrollment without feeling salesy, this episode is for you! Key Points: 1. The importance of building trust with parents2. How to leverage social media for authentic promotion3. Asking for testimonials and referrals from happy parents4. Creating a community through events and engagement5. Showing appreciation to parents who share your daycare's success6. Real-life parent stories as powerful marketing tools Need help? Join our Skool community: https://www.skool.com/childcaremarketing/about If you're ready to attract more families and increase your daycare's enrollment, implement these strategies today. Don't forget to leave us a review and share your feedback with us on social media!

Social media is a powerful tool for childcare providers, but coming up with fresh post ideas can be challenging. In this episode, we'll share a simple posting framework to help you stay consistent and engaging online. Learn how to connect with families, showcase your daycare's unique qualities, and stand out from competitors with these easy, actionable tips. Key Points Covered: 1. The Struggle of Staying Consistent- Why many childcare providers run out of social media ideas.- The importance of posting regularly to attract and retain families. 2. The 3-Post Weekly Framework - Monday: Share a parenting tip (e.g., bedtime routines or healthy snack ideas).Example: "Struggling with bedtime battles? Try this simple 3-step routine to help your child wind down." - Wednesday: Post a fun photo or video of children learning (with permission).Example: A picture of kids painting with the caption: "Today, our little artists explored their creativity with watercolors!

Feeling uncomfortable about promoting your childcare program? You're not alone! Many providers struggle with “selling” themselves, but the secret is simple: focus on sharing value instead of selling. In this episode, we'll break down exactly how to do this with practical, actionable tips. Key Takeaways: Shift the Focus to Value Parents are looking for trust, not a sales pitch. Share what makes your childcare program unique and valuable. 3 Simple Ways to Share Value: Post about educational activities: Showcase engaging moments that highlight what children will learn and experience. Share parent testimonials: Let your happy families speak for you! Testimonials build trust and credibility. Highlight staff achievements: Celebrate your team's expertise to reassure parents their children are in capable hands. Why This Works: Authentic content builds trust and connection with families. When you showcase your program's strengths, parents see the real value you provide without feeling “sold to.” Join our Skool community : https://www.skool.com/childcaremarketing/about This week, post one story highlighting the value of your childcare program! It could be a fun activity, a parent testimonial, or a staff highlight. See how families respond and build from there.

In this episode I answer a listeners question concerning Facebook ads... I am opening up my private Done-For-You coaching services and taking on new clients. Please reach out to me for more details: profitabledaycare@gmail.com

As 2024 comes to a close, let's reflect on the wins, challenges, and lessons learned in childcare marketing this year. Whether you run a home daycare or a childcare center, I'm here to share how we've helped providers like you grow their enrollment, optimize their online presence, and master social media strategies. In 2025, I'm doubling down on helping daycare owners increase enrollment, boost their visibility, and build thriving childcare businesses. Join me as I outline the tools, resources, and community support we're offering through The Childcare Business Growth Hub on Skool. Listen in to hear: Success stories from childcare providers who transformed their businesses in 2024. My plans to provide more in-home daycare marketing strategies, social media tips, and tools to boost daycare enrollment in 2025. Why being part of a supportive community like The Childcare Business Growth Hub can make all the difference. Ready to take your childcare marketing to the next level? Join my free Skool community today and get access to exclusive resources and a supportive network of childcare providers. https://www.skool.com/childcaremarketing/about

Are you relying solely on Facebook to market your childcare business? If so, you might be missing out on families who are looking for exactly what you offer. In today's episode, we're uncovering why Facebook isn't enough and how you can expand your reach. Segment 1: The Facebook Limitation Overview of how Facebook works and its limitations (e.g., algorithms, limited reach without paid ads). Discuss real-world scenarios: “Have you ever wondered why only a handful of parents like your posts? It's not you—it's the algorithm.” Segment 2: The Missed Opportunities Explain why Instagram, Pinterest, and Google are crucial for reaching today's parents. Share a statistic or anecdote about how parents search for childcare across platforms. Segment 3: Actionable Solutions Instagram: Tips for posting photos/videos of daycare activities and using local hashtags. Website Optimization: Emphasize having clear contact info, booking options, and local SEO keywords. Google Reviews: How reviews boost trust and visibility. Pinterest: A quick win with boards showcasing crafts or parenting tips. You don't have to be everywhere all at once. Start with one new platform this month. Maybe it's Instagram or even just updating your website. Small steps lead to big changes. Want to dive deeper into marketing strategies? join our SKOOL community : https://www.skool.com/childcaremarketing/about

In this episode, we tackle a common challenge for childcare providers: crafting effective social media posts. If you feel overwhelmed by online marketing, this episode is for you. Learn simple, actionable steps to create posts that connect with parents, build trust, and grow your childcare business. Whether you're new to social media or looking to improve your strategy, this episode provides clear guidance to make your efforts count. What You'll Learn: Why social media is a powerful tool for childcare businesses. The step-by-step process to create a perfect social media post. Common mistakes to avoid and how to overcome them. Tools and tips to simplify your posting process. Key Takeaways: Start every post with a clear goal, such as attracting new families or engaging current ones. Use a catchy opening line to grab attention and keep your audience interested. Always include a call-to-action (CTA) to guide parents on the next steps. Visuals matter! Incorporate photos or videos to increase engagement. Be authentic and consistent to build trust with your audience over time. Resources Mentioned: Canva: A free tool for creating professional visuals. Buffer/Hootsuite: Platforms to schedule your posts and save time. Facebook Insights: Analytics to find the best times to post. Action Steps: Define your goal for each social media post. Plan your next week's posts using the tips shared in this episode. Experiment with a new format (like photos, videos, or Reels) and track the results. Visit our website: https://www.childcarebusinessmarketing.com/ Join our Skool community where you'll never worry about what to post ever again! https://www.skool.com/childcaremarketing/about Subscribe to our podcast for weekly tips to grow your childcare business. Loved this episode? Share it with other childcare providers who might need help with their social media marketing. Don't forget to leave a review and let us know what topics you'd like us to cover next! Blessings-Christina