Childcare Business Marketing Made Easy

Hey there, Childcare Champions!

Think you need a professional camera crew to attract new families? Think again. In this episode, Christina shares exactly how to use your phone to create simple, powerful daycare videos that build trust and drive enrollment — no editing software required. You'll learn: The 3 types of videos you can make today (welcome tour, testimonials, daily moments) Easy tips to make your videos look professional — using only natural light and a steady hand Where to post your videos and how to repurpose them to save time and get maximum exposure

In this episode, Christina breaks down 5 proven social media content themes that help childcare centers connect with parents, build trust, and fill open spots faster. ✅ You'll learn how to: Build trust with behind-the-scenes “real life” posts Spotlight your teachers, children, and unique programs Share educational content parents love Show your daycare in action with “Day in the Life” clips Use call-to-action posts that actually convert to tours and enrollments By the end, you'll know exactly what to post — and have examples you can steal and start using this week! ✅ Want a ready-to-use 30-day content calendar using these 5 themes? Grab it in the show notes! ✅ Need help managing your daycare's social media so you can focus on your center?

Running Facebook ads but getting zero results? In this actionable episode, Christina shares the 3 most common Facebook Ad mistakes she sees home daycares and small childcare centers make — and exactly how to fix them. Before you spend another dollar boosting a post, listen to this!

Struggling with what to post on your daycare's social media? In this episode of the Grow Your Daycare Podcast, Christina gives you a repeatable, low-stress social media strategy that works — even if you only post 3 times a week! You'll learn exactly what types of content build trust, keep your daycare visible online, and help increase daycare enrollment through social media. If you've ever wondered, “What should I post on my childcare Instagram or Facebook page?” — this is your weekly formula. Perfect for home daycares and childcare centers, these post ideas will help you stay consistent, professional, and engaging.

You're posting on social media… but no one is calling. Why? In this bite-sized episode, Christina breaks down the 3 biggest reasons daycare owners aren't getting inquiries — even if they're posting regularly on Instagram or Facebook. If you're a daycare owner or childcare provider wondering why your posts aren't leading to tours or phone calls, this episode is for you.

In the world of childcare, trust is everything — and you have less than a minute to make a great first impression. In this fast and focused episode of the Grow Your Daycare Podcast, Christina shares simple, powerful strategies to build trust with parents before they even ask for a tour. You'll learn how to use daycare marketing trust triggers, boost your credibility online, and create a welcoming experience that sets you apart from other providers. Whether you're running a home daycare or a larger childcare center, these tactics will help you gain parent confidence quickly and consistently — and ultimately increase your daycare enrollment.

Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast, Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold. If parents have to scroll or guess who you are, where you're located, or how to reach you — they'll leave. This episode walks you through exactly what your homepage should include to boost trust, parent engagement, and daycare tour requests. Whether you run a home daycare website or a childcare center website, this quick audit will help you turn your site into an enrollment tool that works 24/7.

Can parents actually find your daycare when they search online? In this quick episode of the Grow Your Daycare Podcast, Christina shares a step-by-step guide to checking if your daycare is Google-friendly — and what to do if it's not. You'll learn how to optimize your Google Business Profile, use local SEO strategies for childcare providers, and make sure your daycare website is mobile-friendly so parents can easily find and trust your center. If you want to improve your visibility in search results and boost daycare enrollments, this is your go-to guide for smarter daycare marketing.

Feel like the big daycare center down the street is stealing all the attention? In this episode of the Grow Your Daycare Podcast, Christina shares smart, effective strategies for small daycare owners and home childcare providers to stand out and successfully compete with larger centers. You'll discover how to turn your smaller size into a competitive advantage, build parent trust, and highlight the personal care that only family daycares and in-home childcare businesses can offer. If you've ever asked, “How can I grow my daycare when there's a big center nearby?” — this episode is your game plan for marketing your home daycare, increasing enrollments, and winning in your neighborhood.

If you run a small home daycare, you might think marketing is only for big centers with big budgets. But in today's episode of the Grow Your Daycare Podcast, Christina breaks down exactly why home daycare marketing is not optional — it's essential. Whether you have 3 kids or 13, your visibility, messaging, and reputation matter. We'll explore how strategic marketing helps home daycare providers build trust, fill spots faster, and stand out in a competitive market — without breaking the bank.

Thinking about running Facebook ads to boost your daycare enrollments? In this episode, Christina unpacks the real answer to the question: “Will Facebook ads work for my child care center?” You'll learn when to use them, what mistakes to avoid, and how to make sure your ad dollars actually lead to tours and enrollments—not just clicks. You'll discover:

Is your center showing what really matters to parents? In this episode, Christina breaks down the top three things parents are looking for online when researching child care providers—and why most centers miss the mark. Cute content isn't enough. Parents are shopping for trust, safety, structure, and philosophy—not just smiles and snack time. You'll learn: ✅ What types of content actually build trust with parents ✅ Why highlighting safety, structure, and your teaching philosophy is a must ✅ Easy ways to level up your website and social media with content parents want to see ✨ Ready to turn your online presence into a parent-magnet?

Are you still relying only on word of mouth to fill your daycare? In 2025, that just won't cut it. In this episode of the Grow Your Daycare Podcast, Christina — a former childcare center owner turned childcare marketing strategist — breaks down why home daycare marketing isn't optional anymore. Families don't drive around looking for signs or wait for neighbor recommendations. They Google, they scroll Facebook, they check Instagram. If your daycare isn't showing up online, you're handing families to larger centers without realizing it. You'll learn the hidden cost of ignoring marketing, why every empty childcare spot costs you hundreds of dollars, and how daycare social media marketing can help you look professional, trustworthy, and visible — without spending thousands. Whether you're running a home daycare or a small childcare center, this episode will give you the mindset shift and tools to compete confidently with the bigger programs in your area.

If your daycare marketing strategy is focused on likes, shares, and followers—but you're still not getting childcare enrollment leads, this episode is for you.

Are you posting consistently but still hearing crickets? You're not alone—and you're not doing it wrong. In this episode, Christina breaks down why your childcare center's content might be invisible to local parents—and exactly how to fix that. You'll discover how to create intentional visibility that brings in real results, not just likes. It's not about going viral. It's about showing up where it counts—in front of families who need you. In This Episode, You'll Learn: Why being “visible” online isn't the same as being seen by the right people What most centers get wrong when trying to boost engagement How to audit your bio and profile for local parent appeal The power of local hashtags and geotags for boosting reach What kind of content actually connects with parents in your area Quick Wins to Boost Visibility: ✅ Clarify what you offer in your profile and how to contact you ✅ Use location-based hashtags like #AtlantaDaycare or #BrooklynPreschool ✅ Highlight real value—curriculum, health routines, your unique teaching style Take Action:

Still chasing likes on your daycare's Facebook page? It's time to shift your strategy. In this episode, Christina reveals what really matters when it comes to social media marketing—and it's not vanity metrics. Learn how to audit your page, attract the right local audience, and turn casual scrollers into tour-booking parents. You'll discover how to: Measure what actually matters on your Facebook page Use content that starts real conversations Set up your profile to convert visitors into leads Leverage geo-targeting to reach more local families

Feeling like a social media failure? You're not alone—and you're not the problem. In this episode, Christina drops a powerful truth: social media wasn't built for busy daycare owners like you. Learn why traditional marketing advice doesn't work in childcare and how to reframe your strategy into something that's simple, sustainable, and actually gets results. Discover how to: Simplify your social media into 1–2 effective content formats Repurpose content you already have Automate or delegate 80% of your marketing Shift from burnout to confidence with a system built for YOU

What if more posts aren't the answer? You're showing up. You're posting cute pictures, quotes, even videos… but the phone isn't ringing. No new tours. No new enrollments. And you're starting to wonder—what am I missing? In this episode, Christina, former center owner turned childcare marketing strategist, breaks down the real reason your social media isn't converting—and it's not because you're not trying hard enough.

You gave a warm, detailed tour. The parents nodded, smiled, and said, “We'll be in touch.” And then… crickets. In this episode of the Grow Your Daycare Podcast, we uncover the real reason families ghost after a tour—and how a simple follow-up system can turn those maybes into enrollments. ❌ What You'll Learn: Why most ghosting isn't personal—it's procedural How to lead families to the next step with confidence A simple 3-part post-tour system that builds trust and drives action A real-life example of how one provider 4X'd their tour conversions

Think August is the "slow season" for childcare marketing? Think again. In this episode of the Grow Your Daycare Podcast, we're unpacking why August is actually decision month for families—and what it's costing you to treat it like downtime. You'll learn: ✅ Why most providers miss the August window ✅ What families are really doing this month ✅ A simple strategy to fill fall spots before school starts

That viral reel with 12,000 views? Fun—but it won't fill your spots. In today's Grow Your Daycare Podcast, we're busting the myth of the “magical post” that gets you fully enrolled overnight. Instead, you'll learn how to create content that builds trust, connects with families, and actually leads to booked tours.

If you're constantly checking your messages, hoping a tour request magically appears—this episode is your wake-up call. In today's Grow Your Daycare Podcast, we're talking about what your enrollment really looks like without a visibility plan—and how a few strategic shifts can bring in consistent leads and long-term stability.

If your enrollment feels like a rollercoaster—some months full, some dragging—it's not your fault. It's your system (or lack of one). In this episode of the Grow Your Daycare Podcast, we're cutting through the overwhelm and breaking down the one marketing system that can consistently fill your program without burning you out.

Once upon a time, word of mouth was the secret weapon for full enrollment. But in 2025? It's not enough. In this no-fluff episode of the Grow Your Daycare Podcast, we're unpacking why referrals have stopped working the way they used to—and what you need instead to keep your pipeline full.

Tired of throwing money at Facebook ads and seeing zero results? In this episode of the Grow Your Daycare Podcast, we're breaking down the real reason most childcare providers think Facebook ads don't work—and how to fix it. If you've ever boosted a post, crossed your fingers, and watched nothing happen, this one's for you.

Are you a childcare owner with empty spots—even though your space is beautiful, your staff is trained, and your program is solid? You're not alone, and more importantly, you're not broken. In this short but powerful episode, we unpack the REAL reason families aren't enrolling: your positioning. Positioning isn't a buzzword—it's the missing link between your dream program and dream families. Learn how to frame your unique value so you stop being “just another daycare” and start being the only choice that makes sense.

You know your program is better. But if families don't see it, they'll never choose it. In this eye-opening episode of the Grow Your Daycare Podcast, we tackle a tough but necessary truth: you're not just competing on quality—you're competing on visibility.

You started with passion, but passion alone won't pay your staff, fill your enrollment, or fund your vision. In this real-talk episode of the Grow Your Daycare Podcast, we dive into a critical question: Are you running a beautiful program… or a profitable business? If your answer made you pause, this episode is for you. We unpack the hidden costs of staying in “caretaker” mode and what it really looks like to step into the role of CEO—with margin, systems, and sustainable growth.

You're doing the work—posting on social media, sharing flyers, relying on word of mouth—but you're still not full. Why? Because visibility is everything in today's childcare market. In this power-packed 6-minute episode, Christina Rizakos breaks down:

Looking for fresh ways to boost enrollment and visibility without overcomplicating your strategy? In this episode, we break down how to use seasonal promotions and events to naturally attract new families to your childcare center. You'll learn why this approach works, get real ideas you can use throughout the year, and walk away with a simple checklist to launch your own promo—fast. Whether it's back-to-school, springtime, or summer camp season, these timely strategies build momentum, create urgency, and help your center stay top-of-mind.

In this episode, we're diving into the power of email marketing for daycares. Discover why email still outperforms social media, what types of emails parents actually want to receive, and when to send them for maximum impact. Learn practical tips like how to structure an email, segment your audience, and build long-term trust with families. Whether you're new to email marketing or looking to sharpen your strategy, this episode is your go-to guide. Don't wait—start collecting emails from your website or enrollment forms today. Email is your direct line to building stronger relationships with parents.

In this episode, we explore how Google My Business (GMB) can be a game-changer for your daycare's visibility. Learn how to set up your free GMB listing, why it's so powerful for local searches, and what kinds of photos, reviews, and updates help build trust with parents. Plus, hear how one parent discovered a daycare through GMB! Want more marketing help on a tight budget? Join our Skool group for childcare providers: https://www.skool.com/childcaremarketing/about. For social media management, paid traffic, or consulting, email us at info@childcarebusinessmarketing.com.

Want to know the secret to connecting with more families? In this episode, we dive into what truly matters to parents when choosing a daycare—and how you can reflect those values in your marketing. What you'll learn: The 3 most important things parents prioritize when searching for childcare How to express safety, trust, and communication in your website and posts Simple marketing tweaks to better match what parents are looking for Keywords: childcare marketing tips, what parents look for in daycare, daycare marketing strategy, daycare trust signals, how to promote a daycare, childcare communication with parents, parent expectations in childcare Take Action: Choose one value—safety, trust, or communication—and make it shine in your next Instagram caption, flyer, or website update.

Your website is often a parent's first impression of your childcare business. In this episode, we break down the essential elements of a high-converting daycare website—even if you're not tech-savvy. What you'll learn: The 4 must-have pages every daycare website needs How to make your site mobile-friendly and welcoming Tips for adding calls-to-action that boost inquiries Why real photos and simple layout can increase trust Keywords: daycare website tips, childcare website design, enroll more daycare students, daycare marketing ideas, daycare website pages, mobile-friendly daycare website, website for childcare providers Take Action: Audit your current website today using this episode as a checklist. One small change could lead to your next enrollment!

In today's bite-sized episode, I'm sharing 5 simple Instagram content ideas you can use to connect with parents and showcase your daycare. These ideas are easy to implement and perfect for building trust with your audience. What you'll learn: How to capture your daily routines to build familiarity The value of showing off staff and learning activities Ways to repurpose testimonials into posts How behind-the-scenes content builds credibility Why consistency matters more than perfection Take Action:

Discover the best times to post on social media to boost visibility for your daycare. In this episode of Grow Your Daycare, we explore how smart timing can increase engagement, drive more inquiries, and grow your enrollment—all with just a few tweaks to your posting schedule. Learn exactly when parents are most active online, how to schedule ahead using tools like Meta Business Suite, and how to test what works best for your unique audience.

Welcome to the Grow Your Daycare Podcast! In this episode, we're diving into how you can use Facebook to market your daycare—completely free. Learn how to get your daycare in front of local parents and grow enrollment without spending a dime.

Are you wondering why your social media posts aren't filling your spots? In this episode, Christina breaks down the honest truth about how long social media really takes to work for childcare businesses. Whether you run an in-home daycare or a full center, you'll learn why consistency, mindset, and strategic content are key — and how paid traffic can help speed up your results.

Struggling to attract families to your childcare business in today's digital world? In this episode, we dive deep into why marketing and enrollment feel tougher than ever post-pandemic. Discover how the online shift has reshaped the childcare industry, what it means for your visibility, and the importance of crafting a standout brand presence. You'll also learn why a strong follow-up system is crucial to keep potential clients engaged long after that first DM. Whether you're a daycare owner, preschool director, or early childhood educator, this episode delivers actionable strategies to boost enrollment and thrive in the digital age.

Are you still relying on printed flyers to market your daycare or preschool? In this episode of Grow Your Daycare, childcare marketing expert Christina Rizakos explains why using flyers alone is no longer effective in today's competitive child care landscape. Learn how digital marketing for child care centers, especially social media marketing for daycares, can dramatically boost your visibility, engagement, and enrollment. Whether you're running a home daycare, a preschool program, or a childcare center, this episode is packed with practical, cost-effective strategies to grow your business and attract more families. Need help with your marketing? Join our SKOOL if you're a home daycare provider>>> https://www.skool.com/childcaremarketing/about Need help with ads, social media management or strategy? Send me a message >>> info@childcarebusinessmarketing.com

Are you only using your Instagram or Facebook to say “We have a spot open”? If so, you might be turning families off instead of drawing them in. In this episode, I'm breaking down why using social media only to advertise isn't working—and what to post instead to build trust, get engagement, and attract the right families for your childcare business.

Ever thought about hiring help for your daycare marketing but weren't sure what it might cost—or what you'd actually get? In this episode, I break down the real numbers behind outsourcing your childcare marketing. From social media support to full-service strategy, we'll talk about what's worth it, what to watch out for, and how to choose the right kind of help for your business.

Should you spend money on ads—or focus on organic posts to grow your daycare? In this episode, I break down the pros and cons of both paid advertising and organic social media content. If you've ever wondered how to reach more families without wasting time or money, this is the guide you've been looking for. Let's make your marketing work smarter, not harder.

If you've ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantly—how you can use those keywords to make sure they find you. Whether you're a home daycare owner or run a childcare center, this episode will help you boost visibility, build trust, and attract the right families.