Church Brand Guide Podcast | Logo, Website, Video, and Design

Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these tips will help you build a strong online presence for your church. Watch now and start reaching your community effectively! Click the link to book a call for professional assistance in creating your church's website.

In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well.

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This podcast episode discusses the tools for building an effective church website for your church.

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move people.

We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the church.

The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see results. We share insights to help you adjust your current site or determine whether you need a new website.

Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this episode. Churches are typically behind in using new tools for reaching an audience. Don't be like most churches.

While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, resulting in being more effective.

A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo is the tip of the iceberg when building a brand. It has to be right so you can put it on everything from signs, to printed materials, to digital media. A great logo helps your church to be sticky in the community so people will recognize you.

In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand is a powerful tool a church can use to clearly and concisely communicate its benefits. Clarity is what cuts through the noise to reach people, letting them know the benefits of coming to church in a visually appealing way. Get inspired by this new brand for Trinity Temple Church of God in Christ that is helping them see new members.

You can leverage events to grow the church, just like we help Cornerstone Church do to see new families join the church every month. The key is to think about building your brand instead of just promoting an event. When you get this right, you'll have effective promotions to get new guests to come to the church. You will steward the church money well and be more creative in your marketing. Many churches scramble to get promotions together at the last minute for an upcoming event, and they end up not seeing the results they want for the investment they make. The promotion package costs more money than it should and stresses everyone involved. With my "onramp" strategy, you can solve this problem to become a better steward of your time, creativity, and finances.

In this new podcast episode, we look at eight tips for what makes a great church logo design, and you'll see the logo I created for Calvary Church, located in Pella, Iowa. What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you are not relevant to your community. Get an updated logo that better relate to your audience and looks good in various forms of media. You will gain brand recognition in the community, so people know you exist. A good logo increases the effectiveness of your marketing efforts by making you appear relevant.

A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the right colors, fonts, and graphic treatments that represent the vision and then create a visual identity that aligns with the vision. This alignment builds a high level of trust in the brand that compels people to take their next steps with the church.

You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to create smaller event promotions. Tip: Have a target audience avatar for the event, so you choose your design elements and messaging specifically for that person. Tip: Create a simple brand guide that defines color values, fonts, and a logo that is consistent across all media. Listen to learn more. See the case study of the brand here: https://churchbrandguide.com/tip-for-creating-a-sub-brand-for-a-mens-event/

Since rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. See the story of the True Life Church rebrand from First Assembly of Clay County. More people are attending the church on a regular basis. Pastor Billy knows the difference knowing God has made in his life to transform him from an addict to a provider of hope as a minister. He is passionate about helping others understand the truth of the Gospel so they too can live their best life.

A fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a growth of over 130% in attendance in 2021. Giving has increased by 300%, and this all happened during the pandemic. This episode will provide you with branding ideas as Pastor John shares his story of church growth.

Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic. Dain gives insights on the branding process and how his team was able to come together to have meaningful discussions. He also shares the impact the new brand is having. This episode will help you understand what a good branding process looks like, so the results you get are excellent. For more resources go to churchbrandguide.com.

We discuss using some business tactics to reach people for ministry with Geno Guevara. This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own world, but the most significant innovations come from ideas outside our circle. Geno owns a martial arts business where he uses software to create sales funnels and automation to bring in new customers. He was inspired to use the same business tactics to reach people who are searching for answers online. Geno has a passion for ministry to millennials and wanted to reach them with the Gospel where they were.

In this episode of the Church Brand Guide Podcast, our guest, Nick Agimudie, discusses how you can develop a culture of creativity in your church to attract creative people and keep innovating within the church. Many churches struggle with creativity. There is a tension between being genuine and innovating within the church. The result is that churches don't attract creative people, and they feel stuck doing things the way they have always been done.

SHOW NOTE In this episode, I will be talking about how to promote Christmas or any events. Christmas is this beautiful time of the year where there's a lot of awareness about God the symbolization of Christ revolves around Christmas; we talk about the stories of his birth and his exciting life works. As a church, the goal is to get people to experience the joy of Christmas. I want to help churches plan a Christmas strategy where you can invite your city for a Christmas party, and they're going to show up, not only that but decide to stay and become a member of your church. WHAT IF: imagine Christmas as a tradition in your church and city where people look forward to Christmas not only for this year but years to come. The key to this is to be intentional about Christmas branding. WHAT TO DO 1. Make your Christmas tradition a center of hope This strategy has worked for so many great churches; hope is something people lack during this season. People take a toll after the first three quarters of the year without achieving their goals. What if, as a church, we build a brand around the idea of hope, and the goal is to make people stronger when they walk into our church for the Christmas season. 2. A Time out to celebrate For many people, the Christmas season to be the busiest time of year. The problem people have is their Christmas is so busy and so full, it's stressful. The solution we can provide as a church is a time out! A way to celebrate Christmas is to give a moment with their family and loved ones where they can say, wow, I'm happy to have this little time. If we do this right, we can get people to show up for a traditional Christmas. They see it will be a time to connect, and the church can become a place for the connection. The goal here is to share my playbook on how you can make your Christmas a memorable event. Visit our website on churchbrandguild.com and get our master class training on Christmas branding. Thanks so much for joining me again this week. Leave a note in the comment section below! Have some feedback you'd like to share? If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Church Brand Guide Podcast on iTunes. Ratings and reviews are beneficial and greatly appreciated! They do matter in the show's rankings, and I read every one of them.

In this episode, we are talking about Christmas. How do we give people the Christmas experience to make them stay and become part of our church? SHOW NOTE Imagine Christmas as a tradition in your church, where people in your church and the community look forward to the Christmas season every year. this can happen with the mindset of a strategic marketing framework. The fact that you can be able to identify Christmas problems in the community and provide solutions to a major problem is a very good key to get more members on Christmas seasons. Many churches make the mistake of having a Christmas service for themselves. However, Christmas is when everyone in the culture is made aware of God, and your church needs to leverage this awareness to invite new people to come to your Christmas service. Let's talk about some of the problems people in our community encounter in the Christmas season, 1. People lack hope if you think about it, Hope is something people lack during this season, after the first three quarters of the year without achieving what goals they set up it takes a toll on people. what if as a church we build a brand around the idea of hope and the goal is to make people stronger when they walk in our church for the Christmas season 2. Providing a time out In my many years as a guild and an adult, I've diagnosed the Christmas season to be the busiest time of people's life. If as a church we could give people the timeout feeling, where people have a moment with their family and loved ones and be glad they did, PS> I have a strategic playbook on how you can plan a Christmas event. Listen to the podcast episode 74 I mapped out all the weekly strategies starting from the end of October to December with all plans and promotions. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for Church Brand Guide Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as a church consultant with the Hardy Group. Churches should focus on cultivating relationships and on creating great experiences in order to retain guests. Show Notes: Large churches and small churches have a “back door” problem to retain people • Pastors all over the country have a “back door” issue happening • Churches must focus on retaining guests while being mindful of taking care of those who are there • The goal for your church should be to shrink the back door as much as possible • 2 big ideas: allow relationships to build and create a great experience for new guests • The number one reason why people leave a church is that they have not connected • Survey guests and ask them why they like the church and why they are choosing to come back • Most people come back to churches when it is friendly and when they feel they can belong • Churches need to create “wow” experiences based on their vision • “Wow” happen with planning based on the brand of your church • Experiences start taking place online first • Create a culture of thoughtfulness toward guests • Disney is a good example of a company that provides a “wow” factor • Churches can get caught up in what they do to the point where they forget about people • Retaining people starts with having the DNA to serve well which starts with leadership • Hospitality should be the main area of devotion for a church • Good marketing is when the experience a guest receives lines up with the core values of the church

In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has been their sincerity in serving the community, which resulted in building a positive perception in their city. Show Notes: • Church of the Resurrection is a large church with a brand that is very hands-on in the community • Facilities are meant to engage the community around the church • People are encouraged to go out and do ministry in the city • This church has over 20,000 members with 4 campuses • Randy breaks down the vision of the church so we can understand how the church has grown • Randy is one year into his job of running digital marketing for the church • The new website is being designed with the main goal of drawing in non-religious people as the main goal • Events on the new site will be easy to share so members can push information • Randy credits the attraction of the church to how they engage with the community • This church is working on improving its digital marketing • The church is good at rallying its members to do community projects • A brand is what people think about you; a logo and website is a part of a brand • Strong church brands are genuine to the vision of the church • This church's brand is built on genuine service to the community that started at the beginning • Randy was hired a year ago to build a strong digital brand for the church • The church has focused on doing high-quality video work and print promotions • Randy recommends your marketing start by engaging with the community in real life • We created 4 pieces to get New Tribe started with promotions: logo, video, brochure, website • The preparation to communicate the vision is an act of worship • The Bible talks about Moses getting help from an artisan to help him establish a good representation of God with the tabernacle • God is intentional about how he communicates and uses symbolism, we should too

Show Notes: • Jarod shares the journey that resulted in him starting a church plant in the Nashville area • New Tribe Church is a church plant called to reach young families • Jarod and Jennifer are going to Nashville, Tennessee because it is one of the fastest-growing areas in the country • The biggest challenge Jarod is facing early on with the church plant is making the vision plain for people to see • The passion must be communicated clearly so people are able to support the vision • The logo was the starting point that helped explain the vision in a tangible way so others can see it • A video answering the question “why us, why now” has been effective to share the vision over and over again • The printed brochure has been effective to signify something significant • We created 4 pieces to get New Tribe started with promotions: logo, video, brochure, website • The preparation to communicate the vision is an act of worship • The Bible talks about Moses getting help from an artisan to help him establish a good representation of God with the tabernacle • God is intentional about how he communicates and uses symbolism, we should too

Show Notes: What took place during the visit: Met leadership Presented the logo Toured the facility and learned how the church is done Learned about the audience that is attracted to the ministry Discovered the ministry approach of the church and how the facility supports ministry Experienced an entire service, including pre-service and post-service Provided feedback on the experience as a guest Took pictures and videos of the services and culture What was learned about the church during the visit: Diverse church The facility needs to be more guest friendly with signs, inviting paint colors Soon to be multi-campus; branding needs to support this by being reproducible Kids areas need to be calmed down and systematized to do multi-campus Great culture of people who care about the work of the church; passion for ministry Pastor is a relational leader and a good speaker Facilities have multiple buildings and that should be easier to navigate Proper branding must be implemented to provide a consistent experience from web to campus

Show Notes: Host a large special event. A core value of James River Church is to reach young families. A digital marketing team, on all campuses of James River, help promote a large event to help reach young families in Springfield, Missouri. The October 31st event specifically targets this audience. The main goal of the event is to help the community meet people who attend the church. Be sure to keep your event branding consistent with your church brand. Use automated email sequences. A good call to action for large event promotion is to capture their basic information. Try to get them to give this information so you can follow up with an automated email sequence. An automated email sequence is created once, then is triggered by the action a user takes. Automated email sequences, and emails in general, are a great way to keep engaged with people after the event is over. Build relationships with people. Be intentional about using an event to connect with people and build a relationship. Communicating with people is all about building the relationship. Think about how to get basic information so you can continue to reach out to the people at your event. Use a mix of promotions. An event page is ideal so you can set it up for search engine optimization. Blog posts can be written to reach people who are looking for keywords related to your event. Reach out to news stations to let them know what your church is doing in the community. Post your event on community calendars as well. A good strategy for a big event is to keep a special day special instead of creating interest in a new date; for instance, use holidays. Consider using a Google Grant. Churches can apply for a Google Grant as a non-profit. The grant that James River used was $10,000 a month that a church can spend to advertise. James River uses blogs to get people in the community to learn about the church. The grant is used to boost posts in the community to increase web traffic

Show Notes: Your church. There are times to use stock photos, but actual photos are more genuine. Intentional photography is desired so you show the right atmosphere. Use images that make people feel welcome. Photography tells stories, and people connect with stories. Reach people in the community. Photography can be the first part of your hospitality system. Churches have what people need and they must get better at telling stories to draw people in. Church photos are a great bait to use to reach people because they allow a story to be told through all forms of communication. It is especially a powerful tool to reach the younger generations. Photos are also great for use on social media to spread the word about your church. Use photos to invite people on an adventure with your church. Take your marketing to another level. Photography takes your marketing up to a higher level to connect with people. Great photos allow for awesome marketing materials. Strong church brands can be built around good photography. A church might have to start off by hiring a photographer to get photos of the church. Ultimately, a volunteer team of photographers is a strong approach to capture photos regularly. Build a photography team. Use photographers who are good at capturing candid moments. The photos should be of how the church actually presents itself; don't fake it. A brand guide is a good way to communicate to photographers what type of images to capture. A naming convention is good to have in place so photos can be found on centralized storage. This way, all of your photos will be of the same style and quality and in the same place. We have new content up every week. To stay up to date listen and subscribe on Itunes to get all you need to know on branding and media for your church. We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church. If you loved it, share it! We love getting feedback, so let us know what you thought by rating and giving a quick review on Itunes. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Church Brand Guide Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

Many churches struggle to retain guests from month to month. Dick Hardy joins us to discuss some keys growing churches use to retain visitors. This is a practical conversation revealing methods any church can use to help them grow. Show Notes: As a church grows, it must realize what got them there initially will not get them to the next level. This takes us to our first point in how you can help your church grow while retaining guests. Establish a Clear Vision The structure must be developed to support the growth. A church must get clarity on who they are and where they are going so they can focus on the right things. Have a clear vision to present so other leaders can help the church grow. Get Frequent Feedback A growing church is a church that is constantly evaluating and adjusting. Pay attention to what you are doing on Sundays from the perspective of a new guest. Churches need to survey their guests to learn what the experience was like and surveys and how it can be better. See what people like and what they don't like. At times, pastors resist surveys because of flaky responses, but they must persist to get to the few comments that will help the church improve. Make a Great First Impression A church must be strategic to be friendly to the new person, not just the regular attendees. By default, church members are friendly to those they know but must be friendly to those they don't know as well. A growing church provides small “wow” moments to the guests that surprise them positively. Set a goal to provide 5 great impressions each week for a new guest. Have a System in Place Meeting the pastor after service is a good way to make guests feel welcome. When a guest meets the pastor, there must be a handoff to someone else who can take the conversation further. Then, the church must also encourage guests to get into a small group or serve team so they can make a relational connection. Make it Happen The pastor has to want to retain guests and make the changes necessary to make it happen. However, the responsibility does not stop there. There needs to be a culture of prayer to invite and retain guests. Altogether, when working together and using these methods, you should see a difference in successful church growth.

A good church website is the center of church communication and marketing. You should have a strategy in place for your site so you can build a site that serves your church well. Chase Replogle joins us on this episode to discuss tips for building a great website that serves what God is doing through your church. Show Notes: Before you build your church website, there are a number of things to consider and implement once the process begins. Set goals for the website. Make sure you have a sense of what you want to accomplish. Choose a website platform based on who is on your team and what they are comfortable with to keep up to date. A church website platform should help you achieve your immediate goals, then scale up to meet your growing needs. Determine tasks to be done. Treat the website like an employee that needs to carry out specific tasks. Develop user personas to determine what people need to do on the site. The personas give you objectives to accomplish. Provide information clearly and easily. Be sure to build the site in a way the user will find helpful. People want communication from the church that reaches where they are. Answer the questions users will have. Make sure the website clearly shows service times and contact information. It is also important to keep the content updated and relevant. Tell people who the church is. A good church site relates to future guests and introduces them to your church. Write real content that users will find interesting. Quality content is the key to an effective website. Keep content updated with pertinent information about what is naturally happening. Post recaps of ministries; for instance, share what the kids are learning each week. Overall, the website should be a real, authentic expression of what God is doing. Use the power of social media. Social media should speak to the personas you identified. Speak about the life of your church. Social media platforms are powerful ways to communicate with those inside and outside your church and can always lead back to your website. Altogether, your website can be an incredible tool to reach people where they are. There are many opportunities to explore and get to know your users and communicate better with them. What are some ways we can start conversations that can continue offline?

A good church brand must have the integrity to be faithful in the small things. Integrity develops trust with people and results in the growth of the ministry as people give of their resources. Mark Jones is a businessman who owns several businesses and is actively involved in a local church. He shares insights about how churches can build a brand that is trustworthy. Show Notes: Communicate well. You must be careful to communicate at the level of your audience so people will relate to your message. Pastors have to be intentional about communicating properly to their congregation so things are perceived properly. The church leadership must also be intentional about presenting objectives to the congregation so they can help. Church leadership must also be careful with small details to earn the trust of the community. Be trustworthy. When a church can be trusted, it can be effective in reaching people. Assume people see what is going on. Always act with integrity. If a church does not have integrity, people can sense something is wrong. People want to be able to trust the church to be good stewards of their money. Give them a reason to trust you. Don't just have individual people handling the money; have third parties checking the finances. Some business people are looking for a trustworthy church where they can be generous. Make your church a place where they feel comfortable doing so. Understand your visitors. The biggest thing the church needs is people who love to meet people. Churches must become good at welcoming new people by understanding their discomfort of attending your church. People are looking for a community. Help them feel at home--remember their names. Kids ministry is also one of the main things people look for when searching for a church home. Take the time to really invest in your kid's ministry. Be authentic. Be who God has called you to be as a pastor and as a church. Don't try to be like someone else; lean into your strengths. Your church is attractive when it is genuine and not trying to be something else. Focus on God's unique direction for you.[/vc_column_text][divider line_type="No Line" custom_height="60"][vc_column_text] Links: ReviveaHome.com www.stimulock.com We have new content up every week. To stay up to date listen and subscribe on Itunes to get all you need to know on branding and media for your church. We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church. If you loved it, share it! We love getting feedback, so let us know what you thought by rating and giving a quick review on Itunes. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Church Brand Guide Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

In this episode, we discuss insights about drawing people to involvement in the church with our guest Dick Hardy. All churches face the challenge of moving people from attenders into becoming participators on a serve team or in a small group. We will unpack ideas some churches are seeing work to get people involved. Show Notes: The culture is different now than it was 15 years ago to where you have to engage people differently. There is a business to today's culture. Below, we list some ways that will help you create a healthy culture of volunteers. Equip your volunteers. The church needs to intentionally equip people to get involved in a service team. Make it easy and equip them well when they serve, so they feel valued. Value their time. Time is important to people, so help them add value to others. Ask them to be part of a high-value activity. Don't load the calendar and expect people to show up throughout the week or they will be reluctant to serve. Churches used to have more ministries to grow, but the shift now is to do less and do it well. Show the wins. The church needs to show the wins that take place as a result of the efforts of the people. Be creative to help show the value of their efforts when people volunteer. Tell the stories of people who are impacted by the church so volunteers can see the results of what they are doing. Promote involvement. There are several different ways to easily get people involved. A class is a good way to get everyone on the same page with the mission and core values. It is designed to help people get placed in a ministry that is a good fit for them. Do the class at the most convenient time, which is a Sunday morning. In the class, the church can promote small groups to help people connect with other people. It is recommended that the class be only one day. Pulpit announcements are not a good move to ask for people to fill spots; it communicates to the guests that you don't have your act together. Have a regular flow once a year when you present sermons on involvement. Good times for an involvement focus are September and January The best way to get people involved is for church staff to get on the phone and ask people to serve. Think long-term. Don't be desperate for volunteers; plan for the long haul. Treat your volunteers very well, for they are the greatest asset of the church. If someone says no, keep cultivating them so they can step in when their heart is ready. We have new content up every week. To stay up to date listen and subscribe on Itunes to get all you need to know on branding and media for your church. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Church Brand Guide Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you are thinking about rebranding your church, this will be the perfect place to learn about the branding process and the steps that will get you results to see more first-time guests. In this episode, we are unpacking the story behind the Christwalk Church rebrand. You'll learn how to create a brand rather than just design a logo. I will also show you three things an effective logo design needs to have. Get the branding course at churchbrandguide.com

Clarity allows brands to thrive in our culture, and it's why I believe every church should build its brand. While we want to welcome everyone to church, good branding identifies who we are good at reaching and focuses on reaching out to that target audience. Branding is about knowing who you are as a church and positioning yourself to your target audience based on your identity. Joshua Riggs joins us in this episode to describe his experience in leading the church leadership in rebranding.

Your church matters, but does your community feel like that it matters to them? When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives. In this podcast episode, Pastor Lucas Forsthoff of Cornerstone Church just outside of Detroit shares practical branding tactics they are using to see new guests attend and create new members. Listen to the episode and get a fresh perspective.

Easter is coming sooner than you think. In this episode, I'll guide show you how to brand your Easter service to build your reputation, which causes people to come back. It starts by determining a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church wholistically and is not just a one-time event. Once you have a value chosen, design the service experience in this direction. The design for the promotional materials should communicate the church value so it creates alignment to the experience people will have.

Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out your church online. When you get this right, people will understand the benefits you offer them, and it will help them decide to come for a visit.

Legacy Church had a fresh vision with a new pastor to reach all 3 generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we discuss the process of how we went about creating the Legacy Church brand.

Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to listening to your message. This is the final part of a 3 part series about rebranding your church.

Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church planted in a new city and in seven months had reached over 200 in attendance on a weekend, and Evangelistic Center saw a dramatic increase in giving after they launched their new brand.

Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping churches understand how to leverage powerful branding techniques to reach their city. Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Do people stop to give your church a shot? The problem most churches have is they are invisible in their city. Good brands present themselves as a solution to a problem in people's lives.

Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL football team, which is a big deal to the area. We choose a font for the logo in line with popular brands that people wear in the area. The logo's design is simple and able to be used for the marketing methods of Waters Edge, including a float in the annual city-wide parade. Attend the online Church Marketing Conference Sept. 29-30, 2020 for free using this link: https://yn344.isrefer.com/go/Conference/PC/

In this podcast episode, we take a deep dive into Pastor Kevin's church rebrand process who is part of the CBG Membership. He is working on building a culture that has the momentum to grow New Life Christian Center so they can reach more people. We discuss creating a new tagline that is more reflective of what benefits the church offers. I also provide some feedback on his website to make it more appealing to new guests.

A church brand communicates why your church is important. The following 4 areas should be designed to be on point with the church's brand strategy in order to build trust: logo, branding guide, website, and sings. A clear brand strategy is the starting point of any great brand to define the overall direction of all church communications. Your church needs to get these 4 areas right so you can build a long term strategy that builds trust. This will increase the number of people who show up to your services and then decide to contribute to your vision.

Engagement with your church's vision can happen even now by telling the stories of life-change that have taken place in your church. In this episode, I'll share with you a storytelling formula that Hollywood uses to tell their stories in theaters. The formula makes it easier to put together compelling stories that people want to watch. This formula can be applied to the stories in your church so you can tell them more effectively.

This episode will provide you with 23 questions to help you shape your church’s brand. A church needs to focus on presenting their brand to its community to clearly communicate the benefits it provides for those who attend and those who get involved. If a church presents their brand well, it will reach more people than ever before as they are able to meet the needs of the community that is lacking community and purpose. Church membership will go up resulting in increased revenue, the number of volunteers, and the amount of leaders. The church will have a greater impact on lives than ever before as it ministers to a world in need.

Many churches struggle to get new guests to come to their events. There is a great deal of effort and money spent to put on the events, but if the events do not attract new people, then the church is not getting a great return for the investment. In this episode, we’ll discuss an advertising system to help you promote your events more effectively to reach more people. This approach is based on the building on your brand so it creates alignment within the church.

It can be difficult to build a team of people who will help you produce creative content for you to do effective marketing. You need graphic designers, photographers, people to post on social media, writers, videographers, and web developers. The problem is figuring out how to get these people to serve the church, and then once they are on board, how do you keep them engaged. We’ll take a look at some ways to build your creative team so the church is able to have amazing content to share with your community.

Have you ever felt like you are stuck always working from behind and wasting resources that have been entrusted to your care? Are you struggling to turn your attention outward as a church to reach people who are in the community? You need a system that allows you to plan in advance to steward your resources well while focusing your attention on engaging with those who are not already part of the church. The results are you will be a good steward of your time and resources, reducing stress and serving at a higher level to reach those who are far from God.

In today’s culture, the church is a mysterious, complicated and exclusive environment where most people are confused about how to contribute. Churches that are growing are the ones who are intentional about helping guests feel comfortable by communicating their next steps. It takes some planning to lay out those steps and this podcast episode will help you determine your process. The result is guests will feel welcomed to become a contributing member of the church.