Content Marketing Podcast

Follow Content Marketing Podcast
Share on
Copy link to clipboard

Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. In the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it's important, and how to put it to work attracting and retai…

Rachel Parker


    • Nov 22, 2017 LATEST EPISODE
    • infrequent NEW EPISODES
    • 27m AVG DURATION
    • 100 EPISODES


    Search for episodes from Content Marketing Podcast with a specific topic:

    Latest episodes from Content Marketing Podcast

    Signing Off ... for Now

    Play Episode Listen Later Nov 22, 2017 6:40


    Time to say goodbye ... for now

    Why I'm Taking a Break

    Play Episode Listen Later Sep 28, 2017 6:20


    The times they are a-changin' (for me, at least) and that's why I'll be taking a few weeks off from the Content Marketing Podcast. Join me for this week's brief, "unplugged" episode to get the scoop.

    marketing taking a break content marketing podcast
    Content Marketing Podcast 245: Space, Silence, and the Creative Spirit

    Play Episode Listen Later Sep 21, 2017 24:32


    How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 244: Is Twitter Dead?

    Play Episode Listen Later Sep 14, 2017 27:02


    Twitter engagement is now lower than the average clickthrough rates on banner ads. Does that mean the little blue bird is doomed? Get the scoop in Episode 244 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game social marketing media content marketing podcast
    Content Marketing Podcast 243: Rekindle the Romance with Relationship Marketing

    Play Episode Listen Later Sep 7, 2017 22:43


    Join us to find out why rekindling the romance with your current customers isn't just a gallant gesture — it's also good business. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Hurricane Harvey: An Evacuee’s Perspective

    Play Episode Listen Later Aug 31, 2017 20:15


    Today’s episode will be a little different — okay, a LOT different — as I share a personal perspective on Hurricane Harvey’s devastating siege of the city of Houston … and the stories of hope that give me a new faith in my fellow humans.

    Content Marketing Podcast 241: What Makes Content Shareable?

    Play Episode Listen Later Aug 24, 2017 32:48


    How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing shareables shareability content marketing podcast
    Content Marketing Podcast 240: The State of SEO Keywords in 2017 with Brad Shorr of Straight North

    Play Episode Listen Later Aug 17, 2017 38:57


    What's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game google marketing north straight seo shorr content marketing podcast
    Content Marketing Podcast 239: What Learning Guitar Has Taught Me About Content Marketing

    Play Episode Listen Later Aug 10, 2017 28:00


    Today I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    music game learning marketing taught guitar content marketing podcast
    Content Marketing Podcast 238: How to Create Bingeable Content

    Play Episode Listen Later Aug 2, 2017 25:51


    What makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    netflix game marketing bingeable content marketing podcast
    Content Marketing Podcast 237: New Rules of Engagement: How Interactive Content Is Changing the Game

    Play Episode Listen Later Jul 27, 2017 26:02


    Today we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 236: Content Strategy 101: An Interview with Melanie Seibert

    Play Episode Listen Later Jul 20, 2017 37:22


    Today content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing strategy content strategy seibert content marketing podcast
    Content Marketing Podcast 235: How to Get Started in Podcasting: An Interview with Jeremy Enns

    Play Episode Listen Later Jul 13, 2017 57:07


    Thinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing thinking audio podcasting get started productions enns ascetic jeremy enns ascetic productions content marketing podcast
    Content Marketing Podcast 234: The State of Content Marketing: Top 5 Trends from the First Half of 2017

    Play Episode Listen Later Jul 6, 2017 31:52


    Believe it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 233: How to Create Content That Keeps People Coming Back

    Play Episode Listen Later Jun 29, 2017 29:04


    In Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 232: New Research on the State of Healthcare Content Marketing in 2017

    Play Episode Listen Later Jun 22, 2017 34:01


    Today we’re exploring the results of a new study on the state of healthcare content marketing in 2017, recently published by Healthcare Insight magazine. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 231: Getting Your First Content Marketing Job: Advice for New Grads

    Play Episode Listen Later Jun 15, 2017 32:23


    In Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 230: Eye-Opening Research on Podcasting in 2017

    Play Episode Listen Later Jun 8, 2017 20:27


    Edison Research just released the results of their research on the podcasting market in 2017, and what they found out may surprise you. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 229: Why Quizzes Belong in Your Content Marketing Mix: Interview with Josh Haynam of Interact

    Play Episode Listen Later Jun 1, 2017 38:36


    Interact co-founder Josh Haynam stops by the Content Marketing Podcast to let us in on the lead-generation goldmine to be found in online quizzes. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 228: Insights from the 2017 Social Media Marketing Industry Report

    Play Episode Listen Later May 25, 2017 22:49


    It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 227: Is Content Marketing Too Expensive?

    Play Episode Listen Later May 18, 2017 31:29


    Money, money, money — when it comes to content marketing, how much is enough? That’s the question we’re tackling in Episode 227 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game money marketing budget expensive content marketing podcast
    Content Marketing Podcast 226: Is Print Media Making a Comeback?

    Play Episode Listen Later May 11, 2017 27:03


    Today we’re looking at how the daily tsunami of electronic messages is generating a renaissance in print media ... and how smart content marketers are capitalizing on this trend. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 225: New Research on the State of Email in 2017

    Play Episode Listen Later May 4, 2017 24:45


    Today we’re looking at the new “2017 State of Email Report” for some clues to what it takes to win with today's email subscribers. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing state new research enewsletters content marketing podcast
    Content Marketing Podcast 224: Content Marketing for B2B Enterprises: Results from the Latest Research

    Play Episode Listen Later Apr 27, 2017 26:46


    Did you know that 88% of B2B enterprise organizations are engaged in content marketing? For more insights from the latest research, check out Episode 224 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing research b2b enterprise enterprises content marketing podcast
    Content Marketing Podcast 223: Content Marketing and Reputation Management: What We Can All Learn from United's Epic Fail

    Play Episode Listen Later Apr 20, 2017 23:50


    In the light of United Airlines' epic PR fail, today we’re looking at how content marketing can support our online reputation management — before a crisis hits. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 222: How to Get More Referrals with Content Marketing

    Play Episode Listen Later Apr 13, 2017 20:09


    Today we explore how content marketing helps us stay top-of-mind with one of our biggest business-building assets: our referral sources. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing sales referrals get more referrals content marketing podcast
    Content Marketing Podcast 221: Dave Mastovich on How to Segment Your Audience

    Play Episode Listen Later Apr 6, 2017 36:37


    Today Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment your audience. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 220: How Google Busted the Biggest Myths About B2B Marketing

    Play Episode Listen Later Mar 30, 2017 25:22


    Google's research busts some of the most deeply held myths about B2B marketing; here's what we content marketers can learn from their results. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 219: The 5 Pillars of Powerful Personas

    Play Episode Listen Later Mar 23, 2017 23:43


    As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing powerful pillars personas content marketing podcast
    Content Marketing Podcast 218: Is Good Writing Making a Comeback?

    Play Episode Listen Later Mar 16, 2017 28:52


    Today we’re looking at the renewed interest in good writing across the content marketing universe … and sharing how we can up our writing game in every piece we publish. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing writing writers blogging making a comeback good writing content marketing podcast
    Content Marketing Podcast 217: 7 Ways to Boost Your Online Authority

    Play Episode Listen Later Mar 9, 2017 28:49


    In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing online authority boost blogging content marketing podcast
    Content Marketing Podcast 216: Frank Danna on Snapchat, Instagram Stories, and How "Social Media Marketers" Are Ruining Social Media

    Play Episode Listen Later Mar 2, 2017 51:09


    One of our most popular guests, Frank Danna, returns to the Content Marketing Podcast to get us up to speed on Snapchat, Instagram Stories, and how “social media marketers" are ruining social media. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 215: "It's Not Me. It's You": Top 10 Reasons Why People Break Up With Content Marketing

    Play Episode Listen Later Feb 23, 2017 35:45


    February is the month of love … and sadly, sometimes that love grows cold. Yes, I’m talking about the Content Marketing Breakup. Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts -- and how we can avoid those missteps. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing audience practices breakup content marketing podcast
    Content Marketing Podcast 214: Why Our Romance with Email is On Again in 2017

    Play Episode Listen Later Feb 16, 2017 28:09


    As organic reach craters on social media, our on-again-off-again love affair with email content is back on again. Let's take a few minutes to get caught up. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game social marketing media romance enewsletters content marketing podcast
    Content Marketing Podcast 213: Is Organic Reach Dead?

    Play Episode Listen Later Feb 9, 2017 27:38


    As the organic reach of our pages on Facebook, LinkedIn and other social networks dwindles down to near nothing, is it time to rethink our strategy? In today’s episode, we look at just how bad the “Reachpocalypse" is … and what we can do about it. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game social marketing media reach organic reach content marketing podcast
    Content Marketing Podcast 212: New Research on Millennials and Social Media in 2017

    Play Episode Listen Later Feb 2, 2017 25:39


    Today we analyze the latest research on Millennials and their changing social media habits — and what it means for your own social media strategy. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 211: Is Carvana the Ultimate Testimony to the Power of Content?

    Play Episode Listen Later Jan 26, 2017 19:08


    Today we're talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing testimony auto carvana content marketing podcast
    Content Marketing Podcast 210: Why I Cut My Blogging Schedule in Half

    Play Episode Listen Later Jan 19, 2017 19:02


    In today’s episode, we’ll discuss how a major shift in the content marketing world has compelled me to cut my blogging schedule in half. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing practices blogging longform content marketing podcast
    Content Marketing Podcast 209: How to Start 2017 on the Right Foot

    Play Episode Listen Later Jan 12, 2017 22:14


    Now that we've shaken off the holiday fog, let's look at three things we can do this month to make sure this year's content marketing strategy is a raving success. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 208: How to Link Content Marketing with Business Goals, an Interview with Will Blunt

    Play Episode Listen Later Jan 5, 2017 45:30


    Will Blunt of Blogger Sidekick joins us to talk about how to link our content marketing to high-level business objectives. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game business marketing goals revenue blunt business goals will blunt content marketing podcast
    Content Marketing Podcast 207: How 2016 Rocked Our Content Marketing World

    Play Episode Listen Later Dec 29, 2016 26:28


    As we get ready to wrap up 2016, let's take a look back at some of the developments that shaped our content marketing universe. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 206: 5 Resources for Upping Your Webinar Marketing Mojo

    Play Episode Listen Later Dec 22, 2016 19:14


    If webinars are on your content marketing horizon for 2017, we've got five nifty resources to help you start strong. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    Content Marketing Podcast 205: 5 Resources to Broaden Your Podcasting Horizons

    Play Episode Listen Later Dec 15, 2016 21:13


    Looking to get into podcasting in 2017? We've got 5 content marketer friendly resources to help you start strong. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

    game marketing podcasting horizons broaden content marketing podcast
    Content Marketing Podcast 204: 5 Resources to Broaden Your SEO Horizons

    Play Episode Listen Later Dec 8, 2016 24:51


    If you're looking to up your SEO game in the new year, here are five content marketer-friendly resources to get you started. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com!

    game marketing seo horizons broaden content marketing podcast
    Content Marketing Podcast 203: 7 Content Marketing Projects for a Slow Month

    Play Episode Listen Later Dec 1, 2016 23:07


    If you're looking at a slow few weeks around the office, here are a few content marketing ideas to make the most of your downtime. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com!

    Content Marketing Podcast 202: 5 Things Content Marketers Can Be Thankful For

    Play Episode Listen Later Nov 24, 2016 21:20


    On this Thanksgiving Day episode of the Content Marketing Podcast, we take a moment to reflect on a few of the many things we content marketers have to be thankful for. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    Content Marketing Podcast 201: Insights from the 2017 B2C Content Marketing Study

    Play Episode Listen Later Nov 17, 2016 28:18


    In Episode 201 of the Content Marketing Podcast, we're sharing some key insights from the 2017 B2C Content Marketing Study conducted by the Content Marketing Institute and MarketingProfs. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    Content Marketing Podcast 200: Podcasting Lessons Learned from 200 Episodes

    Play Episode Listen Later Nov 10, 2016 27:06


    To celebrate the 200th episode of the Content Marketing Podcast, Rachel shares the gems of wisdom that have emerged since her first turn behind the podcasting mic. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    marketing podcasting lessons learned practices content marketing podcast
    Content Marketing Podcast 199:How Data-Driven Is Your Content Marketing?

    Play Episode Listen Later Nov 3, 2016 28:34


    In Episode 199 of the Content Marketing Podcast, we're talking about data — specifically about whether your content is data driven and about the four types of content marketing analytics that can help guide our decision making. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    Content Marketing Podcast 198: Giving Your Content Heart with Employee Storytelling

    Play Episode Listen Later Oct 27, 2016 26:40


    In Episode 198 of the Content Marketing Podcast, we share some strategies for incorporating employee storytelling into your internal and external content marketing practices. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    marketing giving storytelling employees internal content marketing podcast
    Content Marketing Podcast 197: The Best-Kept Secret for Amplifying Your Content

    Play Episode Listen Later Oct 20, 2016 18:47


    In Episode 197 of the Content Marketing Podcast, we're uncovering the key to amplifying your brand's content, and it's closer than you think. Remember to snag your copy of The Content Marketing Coach at contentmarketingcoachbook.com!

    Claim Content Marketing Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel