Podcasts about social media marketing industry report

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report. We'd love you to review our show on Apple Podcasts.

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros podcast to talk about the 2020 Social Media Marketing Industry Report and why video may be the only viable place to innovate in social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Are you innovative on social media? Video is one of the most effective ways to pull people into your content. If you’re not already incorporating video in your social media marketing, you risk missing out on opportunities for real growth, engagement, and innovation. Michael Stelzner, the Founder of Social Media Examiner, started with a blog, which quickly became one of the most popular blogs about social media in the world. Since then, Mike and his team have pivoted toward video and for good reason. Video is where innovations are happening on social and Mike went as far as claiming that video is the only area where we’re seeing a lot of innovation on social media. We dive into all of this further on this episode of Social pros, where we take a look at some key findings from Social Media Examiner’s 2020 Social Media Marketing Industry Report, which surveyed more than 5,200 marketers about how they use social media. In This Episode: 02:43 – Why Social Media Examiner are holding an online Instagram Summit 08:52 – Why live videos have dropped in popularity recently 13:49 – Why marketers should pay more attention to YouTube 19:24 – How Social Media Examiner repurposes videos into full-length articles 21:03 – How brands can decide where to focus their efforts 23:52 – The problem with messenger bots 30:24 – The changing usage of social media in 2020 35:56 – Why video may be the only innovative medium on social media 37:27 – Whether marketers are likely to ‘take the TikTok plunge’ Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Social Media Examiner’s 2020 Social Media Marketing Industry Report Find out more about the Instagram Marketing Summit Listen to the Social Media Marketing Podcast Listen to Episode 397 of Social Pros with Michael Stelzner   Visit SocialPros.com for more insights from your favorite social media marketers.  

Social Media Examiner released its 12th annual ‘Social Media Marketing Industry Report' recently, which analyzes marketers and business owners who use social media to build their businesses and how they plan to tweak their social media strategies over the next year. As we've shared before, social media is a long-term strategy and new marketing strategies are emerging all the time. Today we are going to share some of the things we found in the report that stood out to us and how we plan to tweak our own social media strategies and why you should too!   In this episode you'll discover: What marketers are really saying about marketing on Facebook The #1 platform marketers want to learn more about and why you should start thinking about this strategy Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing What changes we will be implementing to our own social media strategies   Social media marketing is always changing and keeping up can be difficult sometimes, so in this episode we're sharing exactly how to decide where to focus your social media marketing. Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.   Links/Resources mentioned on the show: ‘Social Media Marketing Industry Report'   Links to Resources: Wellness Business Insider's Club Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

On this week's Social Media Marketing Talk Show, we explore LinkedIn Live Streaming for Virtual Events and LinkedIn Polls with special guest Michaela Alexis. We also discuss new comment management and small business tools for Instagram with special guest Tyler J. McCall. Download the Social Media Marketing Industry Report

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a powerful way to present your brand, products and services. Best of all - you can use videos to shortcut the selling cycle. The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!) https://biteable.com to the rescue. -- Want to learn more about how we write scripts for video? Go here: https://jonrognerud.com/calendar

The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).And, the Talking Points in this episode feature discussions about the comeback of the community in social media marketing (16:50), Facebook’s handling of the Nancy Pelosi “shallowfake” video (27:15), and the argument for targeting “the smallest viable audience” and also using micro-influencers (34:45).Plus, the Talking Points Shoutout for this month goes to Stephanie Moncada, communications lead at Ingersoll Rand. (42:05). She talks about her role, earning a 2019 Women in Business Award, her advice for women in communications, and the strategic communications approach at her company.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORS David James GroupBrandpointMinnesota PRSA

On this week's Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook's new Automated Ads tool with special guests, Michael Stelzner and Charlie Lawrance. What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/talk84

In this class we talk about how you can build a profitable niche in your business. This is one of the most commonly asked questions at Freelance University. “What niche should I choose?” “What niche is in demand?” “How do I know what type of service I should be offering?” Craig Cannings will answer all of these questions today and give you a free guide on the 150 best ways to freelance in 2019. You will also discover five practical steps you can take to build a profitable niche in your business.   Podcast Outline: 0:00 - Opening thoughts 1:04 - Introduction to the topic of freelance niches 3:00 - Five Steps to Building a Profitable Niche in Your Business: 3:36 - Step 1: Assess your current interests. 6:06 - Step 2: Identify your top skills and see where your interests and skills overlap. 8:10 - Step 3: Research potential niches. 9:02 - Three types of niches: 9:13 - Client Niche 10:14 - Skill Niche 10:49 - Hybrid Niche 12:29 - Introduction to 7 core categories in Free Guide: “150 Ways to Build a Profitable Freelance Business”: 13:42 - Digital Marketing 14:13 - Technology Support 14:54 - Online Business Management & Support 15:28 - Content Creation & Management 15:43 - Graphic Design 16:06 - Digital Media & Events 16:34 - Web Developer 17:29 - Step 4: Test the niche.   18:07 - Four questions to ask: 18:15 - What do my clients say? 18:53 - What do my colleagues say? 19:40 - What do the stats say? 21:01 - What does Google say? 23:01 - Step 5: Determine your core and complementary niches. 26:57 - Summary of Five Steps to Building a Profitable Niche 27:42 - Closing thoughts and instructions for accessing Free Guide   Resources and tools discussed in this episode: Access Free Guide, "150 Ways to Build a Profitable Freelance Business," at https://www.freelanceu.com/ ConvertKit: https://convertkit.com/ Active Campaign: https://www.activecampaign.com/ AWeber: https://www.aweber.com/ MailChimp: https://mailchimp.com/ Infusionsoft: https://keap.com/infusionsoft Google Analytics: https://analytics.google.com/analytics/web/ WordPress: https://wordpress.org/ Canva: https://www.canva.com/ Adobe Illustrator: https://www.adobe.com/products/illustrator.html Adobe InDesign: https://www.adobe.com/products/indesign.html “2018 Social Media Marketing Industry Report” by Social Media Examiner:  https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2018/ Google Trends: https://trends.google.com/trends/ Moz: https://moz.com/ Freelance Podclass site: https://www.freelanceu.com/podcast/

It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

Rebekah Radice, Global Brand Ambassador for Post Planner, sits down and talks about the newly released Social Media Marketing Industry Report put out by Social Media Examiner.  She interviews Peg Fitzpatrick, award winning blogger and social media influencer, Jeff Sieh, host of The Manly Pinterest Tips Podcast, and Erik Fisher, Social Media Manager for Social Media Examiner as well as the host of Beyond The To-Do-List, an award-winning podcast.   Topics include: What social platforms marketers will focus on in the future? The top benefits of social media marketing and how time invested affects results and the most common forms of content for social media marketing.

Social media marketing is here, it's here to stay, and it's bigger than ever. But who can keep up with the trends, the new networks, and the shifting sands of strategy and tactics? How do you know what to spend your time on, and what's a waste? Who could possibly sort through this mass of possible opportunities or pitfalls? You- that's who! All you really need is the 2015 Social Media Marketing Industry Report. In today's episode, I'll tell you where to get it, why it's important, what to look for, and how you can use this valuable piece of marketing intelligence to catapult your social media marketing forward in the remaining half of the year! Other reasons to keep listening include: How to write a $10 Million sales page… Why you can have hope no matter how big your challenges… And your last chance to get a free training video on how to start, run, and grow a business that changes the world. Spiritual Foundations You Lose Nothing Because God Restores Everything No matter what situation you find yourself in, you can be assured that God sees you, cares for you, and will provide for you… and beyond that, he will restore what the enemy has stolen, and set you up better than you were before! In the Old Testament, God protected Hagar and her son Ishmael when she was cast out from Abraham's house. Hagar called Him “the God who sees me”. While Job was severely tested, God did restore everything he lost and more. When Joseph was sold into slavery by his brothers, unknown to them he rose to rule over all of Egypt. He was not bitter, but said, “What you intended for evil, God intended for good, so that I could save your lives and many others.” And in Romans 8:28 the Apostle Paul tells us “And we know that for those who love God all things work together for good…” So remember, no matter what may come your way, God is for you and not against you, he will restore you to better than you were before. His grace is bigger than any setback, problem, or circumstance, even the ones that seem impossible. He sees you. He restores and heals. What the enemy intends for your evil, God will repurpose for your good. And He makes ALL THINGS work together for your good! Tip Of the Week Would you like to know how to write a $10 Million sales page? I'm going to show you just that next Tuesday, June 2, 2015 in a special free Masterclass. This is a live training, so I'm sorry – if you're listening to this after June 2, 2015, this opportunity has already passed you by. That's why it's a good idea to listen to the podcast every week, and subscribe to my email newsletter! We only have 1,000 seats available for this Masterclass, so register now at https://rayedwards.com/masterclass. Feature Presentation: The State of Social Media Marketing The 2015 Social Media Marketing Industry Report is out. The purpose of the report is to show how marketers are using social media to grow their businesses. The report is authored by Michael Stelzner, the founder of Social Media Examiner. It's their 7th annual report, 52 pages, and over 80 charts. It's all easy to understand and digest, and Mike takes the time to point out the “not-so-obvious” findings. Over 3,700 marketers responded to the survey that produced this report, and I don't know of any other source from which you can get this kind of data. Why This Report Is Of Value To You I highly recommend you get the report for yourself and start digesting it. Most of your peers will probably ignore it… and of those who download it, most will not read it… and of those who do read it, only a small, single-digit percentage of them will actually take the time to understand it and reason through the implications. Place yourself in that small minority, and you give yourself an enormous success advantage you can start capitalizing on immediately. I'll give you a top line taste of what can be gained from this report in moment, but let me echo some advice form the report itself. This information is for you regardless of your experience level with social media marketing. If you're experienced with social media, compare yourself against other marketers, see which platforms they're looking at next and determine whether you're achieving the same benefits as your more experienced peers. If you're a beginner (or really any level), take a look at the time commitment, benefits and platforms that your peers are using. • The time commitment: The report examines the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. • The benefits of social media marketing: This section of the study reveals all of the major advantages marketers are achieving with their social media efforts. It also looks at how weekly time invested and years of experience affect the results. • Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. The report also examines which platforms experienced marketers are using. Other interesting, and more advanced topics in the report include… • Social media networks people want to learn more about: In this section, you'll discover the social platforms that marketers are most interested in learning about. • The report also examines the role of content in social media marketing, paid social media and how marketers respond when new networks emerge. • Plus questions such as how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. • Perhaps most interesting of all, the report also highlights significant changes since last year's study. I Know What You REALLY Want… Here Are The Top Nuggets From The Report Okay, I know how it is. You're busy and you want me to read the report FOR you and give you a summary. And that's what I'm going to do. But it would be a huge mistake for you to leave it there. You see, there is a very deep and valuable advantage and opportunity for you in the report, but to make it work you're going to have to get the report and mine this particular pot of gold for yourself. I'll explain all that shortly, but for now, let me satisfy your curiosity with some of the primary findings… • Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. • Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. • Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. • Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn more about podcasting. • Facebook and LinkedIn are the two most important social networks for marketers. When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%. • Most marketers aren't sure their Facebook marketing is effective: Only 45% of marketers think that their Facebook efforts are effective. • Tactics and engagement are top areas marketers want to master: At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. The Hidden Opportunity I Spoke Of Earlier Perhaps the most opportunity-rich information in the report are the top 5 social media questions marketers want answered. The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, audience and tools—in that order. But do not stop here. If you are a social media marketing provider or agency, if you are a consultant or coach, or i you train people in social media marketing, this is the vein of pure gold you're looking for. Here, in this section of the report, you will find the topics for your next consulting sessions, online courses, blog posts, and podcasts! My advice: go beyond the obvious top line conclusions, spend some time reading an digesting, and think. Think about the following: How can you take advantage of the trends for promoting your own business? How can you model the best behavior for you clients and students? What connections can you draw that take data from different areas of this report and tie them together into new strategic and tactical approaches to marketing incorporating social media. And then dig deeper: how can marry your specific knowledge of your target market with the trends and current needs of marketers revealed in this report, and use that mixture to create new rocket fuel for marketing programs? Thinking of this nature will give you an advantage your competitors will not even understand, let alone duplicate. For those of you intrepid enough to actually heed my advice, you'll find more than 80 charts that visually convey some fascinating findings. For example, the report looks at which social networks are used by those who invest the most time in social media marketing, the benefits achieved by those who've been at this for years and how marketers respond to new social networks. There's much more to be mined from this report. I've only scratched the surface. What most will fail to realize is what a generous gift Mike Stelzner gives us with this report. In fact, I am honestly going to try and convince him to charge for this. An independent study, commissioned to retrieve the same level of response, exactness of data, and rigorous construction of the questions to yield unbiased, statistically reliable results would surely be a minimum six-figure investment. You get all this for free. At least until I can talk Mike out of the crazy tree, and get him start charging something for this treasure chest… which is filled with treasure maps to other treasure chests! Someday. But in the words of Aragorn, son of Arathorn, not this day. For now, it's still free, so go download your report now at: http://www.socialmediaexaminer.com/report2015/ What is the most interesting and useful insight you got from the new report? May I Ask A Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” I'll be taking this video down soon, so if you want to get access to it, do it now! Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.  

You're smart. You never believed the people who said “there's no money in Social Media”. You thought the people who said Social was all about “pictures of what people had for lunch” or “videos about cats” were missing the point. Yes, those things are popular on Social Media… and it's also true that Social Media is a vital marketing medium that can bring big rewards, monetary and otherwise when done right. Just ask Taylor Swift, Oreo, the folks behind the ALS Ice Bucket Challenge, or even President Barack Obama. Just knowing Social Media Marketing is important, however, is not enough. You must know how to do it right – or at least how to not do it wrong. Today's episode will address what I consider to be the 5 Social Media Marketing Mistakes you are most likely making right now… and how to fix them. Tip Of the Week I have not one, but three tips for you this week! Tip #1: Smart Podcast Player First, I'm very excited about the new podcast player we are using on our website. You know, that little “play” button you click to hear audio on the web, such as listening to podcast episode? Up until now we were using a very primitive podcast player. But we just switched the Pat Flynn's Smart Podcast Player. Pat created the player for his own enormously popular podcast. Here's what he says about it: I created this custom player with my team because I wanted a better listening experience for my audience. They deserve the best. After sharing the player with my audience, I received hundreds of requests from other podcasters who wanted to use the player too, and so the Smart Podcast Player was born. You put an immense amount of time and care into creating your podcast; the player you use should reflect that. My team and I have put the same attention and care into building the Smart Podcast Player. I know that you (and your listeners) will love it. Some of the features and benefits: Works with any feed, from any host, anywhere. Looks amazing the design is clean and modern, and you can customize it to match your site perfectly. Lets your listeners explore, discover, and share. The Smart Podcast Player has an interactive library that allows your listeners to explore past episodes in your backlist without interrupting the episode that’s playing. The player also empowers your listeners to search your backlist by tag, download their favorite episodes in MP3 format, and share episodes with their friends. Your library of episodes updates automatically anytime you publish a new episode to your feed. All metadata is available, episode description included. Your listeners can control the speed of the currently playing episode just like they enjoy doing when they use today’s latest podcast mobile apps. It's also got rave reviews from podcasters like John Lee Dumas, Michael Hyatt, and Jaime Tardy of the Eventual Millionaire podcast. And this one is a big deal that I think doesn't get enough emphasis: there's a direct “Subscribe In iTunes” button on the player. The number of subscribers plays a big role in how your show ranks on iTunes. And now your podcast player can encourage those subscriptions, as in the picture you see below (you can actually click that picture and subscribe to this podcast… go ahead… I'll wait…) You can see the entire library of The Ray Edwards Show in the Smart Podcast Player, so you can see it in action, by clicking here. And once you've decided you can't live without the player, check it out at SmartPodcastPlayer.com Tip #2: Twitter Power 3.0 You may know Joel Comm as a New York Times Best-Selling author, and as a top social media influencer. I know him as the guy who convinced me to write and publish my first book, Writing Riches. Much of my success is tied to that book. It was published because of Joel's encouragement and advice. We have been good friends for many years now. I don't know Dave Taylor, but I have benefitted from his work at AskDaveTaylor.com many, many times (just as millions of others have). Joel and Dave just launched their co-authored book, Twitter Power 3.0, and I recommend you click here and buy your copy now. Twitter Power (the previous version) is already the world’s top-selling book on the subject of Twitter. It was endorsed by Tony Robbins (who, by the way, has 2.58 million followers on Twitter). This newly updated super-guide, Twitter Power 3.0 will show smart businesses and entrepreneurs how to use Twitter to massively grow their reach. And this new, improved, cutting-edge book is endorsed by none other than Guy Kawasaki, who says, “This book will give you a big head start toward mastering Twitter from two people who already have.” The book is also endorsed and praised by Robert Scoble, Mari Smith, Chris Brogan, Jay Baer, John Lee Dumas, Michael Stelzner, Kim Garst, and other top social media influencers. Look, you don't need anyone's expensive “Twitter Course” or “coaching” – you can dominate your market on Twitter simply following the advice in this book. Inside Twitter Power 3.0, you'll discover how to: Grow your number of followers PLUS increase your engagement on Twitter Make your content to go viral (you’ll be shocked at what works and what doesn’t!) Measure the Twitter metrics that matter most and fine-tune your strategy to maximize your results In celebration of the launch of Twitter Power 3.0, Joel and Dave are offering some generous bonuses when you order your copy of the book today. The bonuses you get include a brand new eBook called Social Poetry 2 (which features the top marketers/influencers online… even I make a brief appearance in the book). So, to get more followers and influence on Twitter, start by ordering your copy of Twitter Power 3.0. And, of course, claim all the free bonuses that come with your purchase. I don't make a single penny for recommending this book to you. The links in this post are not affiliate links. I just happen to think this is an excellent book, and I think you need to read it (if you want to be successful with Twitter). Tip #3: Social Media Marketing World 2015 Session Recordings Was traveling to San Diego for Social Media Marketing World 2015 just not an option for you this year? If so, you missed the marketing event of the year. I had the privilege of leading one of the tracks at the event, and I soaked up a ton of great knowledge from the other sessions. Below is a picture of me with my personal Mastermind Group, the Green Room Mastermind. In the photo is Pat Flynn, Cliff Ravenscraft, Mike Stelzner, Mark Mason, and Leslie Samuel. This is the first time we have all been in the same physical space at one time! (L-R) Mark Mason, Mike Stelzner, Pat Flynn, Cliff Ravenscraft, Leslie Samuel I know, I know, you're feeling left out. What if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! All you need is the Virtual Ticket to Social Media Marketing World 2015! For a fraction of the cost of a regular ticket, you’ll get full access to the recording of EVERY session. Yes, every keynote, all the panels and each great session–the ones people travel thousands of miles to see–will be at your fingertips. With your Virtual Ticket, you’ll have access to 100+ online recordings of everything. You can watch playbacks from your computer, tablet or smartphone at your leisure. You’ll also be able to interact with your peers via our private LinkedIn networking group. Click here to get your virtual ticket now. There's no risk, either – you can try the first two days once the recordings are posted and still cancel for a full refund if you decide it's not for you! Spiritual Foundations Satan Is No Longer Allowed To Accuse You Of Anything Recently a friend expressed worry that his troubles were because of Satan. My friend said to me, “I just know this problem is happening because Satan is the ‘accuser of the brethren', making sure God is aware of my every sin.” He was referring to a passage from Revelation 12:10: “Then I heard a loud voice saying in heaven, “Now salvation, and strength, and the kingdom of our God, and the power of His Christ have come, for the accuser of our brethren, who accused them before our God day and night, has been cast down.” (NKJV) Many people believe that this is still going on, and that the “casting down” comes at the end of time. But that is not true. A careful reading of Revelation in the context of the rest of the New Testament shows that this “casting down” of the “accuser of the brothers” has already happened. “Who shall bring a charge against God’s elect? It is God who justifies.” Romans 8:33 In book of Job, Satan is in God's presence and us griping about Job (see Job 1:6-12). Now here's the question I have about this scene: what the heck is Satan doing at God's throne? That's God's most holy place. How can Satan be allowed there? It's pretty simple: we gave him our pass to the throne room of heaven. Adam bowed to the will of Satan in the Garden of Eden in Genesis 3, and that means's Satan was able to take Adam's place and could come before God. Satan became “the accuser of the brothers” – he did nothing but bend God's ear with lies about us. Then something amazing happened. The “last Adam”, Jesus Christ, gave his own blood and cleansed the things of Heaven (Hebrews 9:22-24). The work Jesus did, which he called “finished”, redeemed the place where Satan stood before God. There's no place in heaven for Satan. He cannot come before God and accuse you or me. Those days are over. The next bit of good news is who is in God's presence today – and that would be JEsus. He is there on our behalf (Hebrews 9:24). And so now who can condemn or accuse us? “Who is he who condemns? It is Christ who died, and furthermore is also risen, who is even at the right hand of God, who also makes intercession for us.” Romans 8:34 Listen, as I read the book of Job I see it contains many theological knots. I can't untie half of them. I do know that much of it is bad theology, presented as just that. God himself says that Job's friends spoke wrongly about Him, invalidating much of the text as theology. Job wanted someone to plead on his behalf. (Job 9:33) We actually have what Job desired – we have Jesus as our representative, and he is interceding for us (1 Timothy 2:5). So… what does Satan do now? The only thing he can do: he comes to you and me, here on earth, and accuses us through our conscience. His only weapon is lies. His weapon is only effective if we believe the lies. He has no power. (Colossians 2:15) So if you find yourself thinking that God's will is for you to be sick, or hurting, or hungry… or that God is punishing you for your sins… don't buy into that garbage! Don't listen to Satan's lies. God justifies you, and nobody, not even the devil himself, has the power to come before God and accuse you. You, just like Jesus, have free and total access to God's throne of grace to “obtain mercy and find grace to help in time of need”. (Hebrews 4:16) Revel in your righteousness, and know that all your sin-debt has been paid, you are free, and there's no one left to accuse you. Imagine yourself in the place of the woman caught in the act of adultery. Here accusers dragged her to Jesus, accusing her. He turned the accusers away and… When Jesus had raised Himself up and saw no one but the woman, He said to her, “Woman, where are those accusers of yours? Has no one condemned you?” She said, “No one, Lord.” And Jesus said to her, “Neither do I condemn you; go and sin no more.” John 8:10-11 That's what he's saying to you and me today: “Neither do I condemn you.” Feature Presentation: Are You Making These 5 Social Media Marketing Mistakes? Social Marketing is more important now than ever. If you don't believe that, or don't understand why its true, hasten thyself over to Social Media Examiner and get the  Sixth Annual Social Media Marketing Industry Report. It is 50 pages, and over 80 charts worth of data from 2,800 organized into an important and comprehensive report. It will open your eyes to just how important Social Media Marketing is to you and your business. Based on that report, Mike Stelzner gave a fantastic keynote at Social Media Marketing World 2015, where he outlined the 8 major trends all marketers must know about in 2015. After spending two and a half days at the conference last week, attending sessions, taking notes like a madman, listening to the podcasts and reading several books by presenters at the conference, plus reading a pile of articles on Social Media Examiner, I decided to create this Social Media-focused show. So here are the 5 Social Media Marketing Mistakes you are most likely making… and how to fix them. Pronto. Social Media Marketing Mistake #1 Failure to have a Strategic Social Media Marketing System. “Strategic” means: the identification of long-term or overall aims and interests and the means of achieving them. “System” means: a set of principles or procedures according to which something is done; an organized scheme or method. Thus, a Strategic Social Media Marketing System is: A set of principles and procedures of using Social Media with the overall aim of increasing the profitability of the enterprise. Do you have such a system? Is it written down? Does the document clearly define the intent of the system? Does it define, step-by-step, how to activities are to be conducted to achieve the Strategic Objective? Could anyone on your staff or team execute the instructions based solely on the written procedure? If not, you don't have a system. How To Fix Mistake #1: Develop a written document that spells out the principles and procedures of using Social Media with the overall aim of increasing the profitability of the enterprise. Social Media Marketing Mistake #2 Failure to have a consistent branding presence across Social Media Platforms. Your images, logos, and profile pages look different across all the different services, including your own blog. Your logo, colors, and design scheme are just a hodgepodge of what you used at the time you signed up for any given network. How To Fix Mistake #2: Get a professional logo design and headshot made, if you don't already have them. Know what your design color palette is and use it. Then, change your images, logos, and profile pages should look alike across all the different services, including your own blog. Your logo, colors, and design scheme should always match. And if you have a personal brand, use the same headshot on all the services… and make sure it looks like you! Social Media Marketing Mistake #3 Failure to understand the different Social Media services. The rules – both written and unwritten – differ from service to service. the proper way to be a valued member of each community is to understand its culture and behave accordingly. Proper behavior looks different on LinkedIn than on Google+ or Facebook, and Facebook profile etiquette is different from the etiquette for Facebook pages. And Twitter is different from all the rest. Unfortunately, many (most) marketers have never taken the time to really learn the culture of the networks they are part of. These same marketers then don't understand why their “social” marketing “doesn't work.” Here's a clue: If everywhere you go, you smell body odor, you might be the one who needs a shower. How To Fix Mistake #3: Study the most popular users of each service. Watch their behavior and interaction. Read a guide on the networks you want to be part of. You can find definitive guides and up-to-the-minute tips at Social Media Examiner for free. One powerful and important insight: spend most of your time on Social Networks being social. Interact. Respond. And don't make the mistake of being self-promotional all the time. My rule of thumb is to try to be 90% sharing and helpful, and to use only 10% of my Social Media activity to directly promote. Now go out on the playground… and play nice! Social Media Marketing Mistake #4 Failure to have a presence on the most important Social Media sites. Many marketers sign up for ever Social Media network, don't dig deep into any of them, and so have a lackluster presence everywhere. Yuck. Don't  do this. It just makes you appear to be one of the mediocre masses. You shouldn't – and can't – have a presence on all Social Media networks. How To Fix Mistake #4: I know I will get arguments on this, but in my opinion, here are the networks you should focus on, in the order of priority, from most important to least (but I think they are all important). Facebook Twitter LinkedIn Instagram Pinterest Google+ As I said, I know some will want to argue with be about this list, but I think it's right on target. Feel free to differ with me in the comments… or on Social Media!   Social Media Marketing Mistake #5 Failure to use strong visual content in your Social Media Marketing. Most Social Media Marketers are focused on words. As a copywriter, I understand. But copywriting and writing in general isn't really about the medium – it's about the message. If you're focused only on the text, you're missing out on huge momentum and potential profit. More and more, people are consuming visual content. How To Fix Mistake #5: Get visual – especially video-visual! One of the hottest trends, according to the data from the Social Media Marketing Industry Report (and Mike Stelzner's keynote), is video. In particular, native video. Meaning video that is posted and hosted on the network distributing it. The networks seem to be giving preference to video that is uploaded via their own network interface. So use Facebook to upload your video to Facebook, instead of uploading it to YouTube and linking to it on Facebook. The same is true of other networks as well. And for goodness sakes, don't forget pictures and those “quote memes” that seem so popular. You can make your own using Canva or Wordswag. And finally, there are infographics. If you want to capture complex ideas in a simple way people love, use infographics. There are a lot of great tools to make them yourself, among them Canva, PikToChart,  and Visual.ly. Which of these 5 Social Media Marketing Mistakes are you making, and what will you do this week to fix them? May I Ask A Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.  

  According to the latest Social Media Marketing Industry Report from Social Media Examiner these two tools are looking at some massive growth in 2014. I'm breaking down that and a few other highlights of the report. In addition to talking about Google+ and Podcast I talk about the effectiveness of Facebook, how critical it is to analyze your social media activity, and even outsourcing and how I recommend doing it. I really encourage you to read this, it's going to be pretty critical information for your marketing this year. I also squeezed in a little bit about the latest Facebook change to the algorithm. Resources New Facebook algorithm change info from Facebook Get your copy of the Social Media Marketing Industry Report Why you can't Ignore Google+ She Podcasts Group Episode with Jessica Kumferman about podcasting Choosing Your Social Media Network Rock Star Guide to Google+ Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report. Learn where the social media marketing market is today and what trends are in store for its future.

Michael Stelzner is the founder of SocialMediaExaminer.com, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report, and the man behind large summits, such as Social Media Success Summit. Michael’s social media writing has won numerous awards including MarketingProfs #1 story from 2009 and RainToday’s #1 article from 2009.

Michael Stelzner is the founder of SocialMediaExaminer.com, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report, and the man behind large summits, such as Social Media Success Summit. Michael’s social media writing has won numerous awards including MarketingProfs #1 story from 2009 and RainToday’s #1 article from 2009.

Join Bulletproof InfoTech's Stuart Crawford with Michael Stelzner. Michael is the founder of SocialMediaExaminer.com, a Technorati Top 100 Blog for Small Businesses that focuses on social media marketing for business. Michael is author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged, the Social Media Marketing Industry Report and the man behind large summits, such as Social Media Success Summit. He has presented at national conventions for organizations such as MarketingProfs, MarketingSherpa, BlogWorld and others. MarketingSherpa calls Michael "The Grandfather of White Papers." Michael has more than 25,000 readers of his WhitePaperSource newsletter. He also has written for many of the world's most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, LinkedIn, Monster, Hewlett-Packard and SAP.

Episode 36 Social Media Superstars Month Featuring Facebook Goddess Mari Smith and an exclusive interview with Michael Stelzner as he and Jay dissect the Social Media Marketing Industry Report, Content, Web Optimized Press Releases, Canonicalization, Song-of the-Week Blake Morgan featuring Lenny Kravitz Call in line 206-888-6606 Links: Social Media Marketing Industry Report www.WhyFacebook.com http://www.mattcutts.com/blog/seo-advice-url-canonicalization http://www.mattcutts.com/blog/canonicalization-update […]