Welcome to How to Build an Audience. We interview the top creatives, marketers, and communicators to help you become an expert at building an audience so you can grow your influence, increase sales, and effectively share your story. This show is brought to you by Gattozzi Collective!
Today's guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day. In this episode we will discuss: How to build your strategy for marketing What platforms are working and not working for First Day Alexa's process to test creative from start to finish Link to the show notes is here: www.goodostudios.com/podcast-episodes/alexa-kilroy --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
At the beginning of a brand's life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand. Today's guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru. In this episode we will discuss: How a team picks the best SKU's to market How Kuru has defined themselves as a brand The most effective ways to use and organize customer data --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn't make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that make a great website? We dig into those details in today's episode! Today's guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty. In this episode we will discuss: The most important elements on a DTC website Ways to optimize your brand's mobile experience What makes a DTC brand's website great --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Sheridan Holland, a UGC Creator for many DTC Brands. In this episode, we discuss: - What are the most common misconceptions about UGC - What makes up a great UGC video - Frameworks for UGC videos that are most effective - What are common mistakes brands make with UGC, and how do you avoid them Link to the show notes is here: https://goodostudios.com/podcast-episodes/sheridan-holland This show is brought to you by Goodo Studios #influencermarketing #DTC --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands. In this episode, we discuss: How a brand can develop their personal voice and persona Tips to keep in mind while creating your brand's newsletter How brands should start to approach PR How you can use PR to help from your brand Link to the show notes is here: https://goodostudios.com/podcast-episodes/natalie-sportelli This show is brought to you by Goodo Studios #influencermarketing #DTC --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand. In this episode, we discuss: Common misconceptions of influencer marketing How to start and scale your influencer program How to track the effectiveness of your influencer marketing Link to the show notes is here: https://goodostudios.com/podcast-episodes/brad-hoos This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brand Link to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividad This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit. In this episode, we discuss: SuitShop's winning ads and what makes them convert How to use blogs and SEO as a brand How SuitShop successfully rebranded The link to the show notes is here. This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don't even have an SMS channel. Is it the same as email? There are so many questions to SMS but not a lot of answers until today. Today's guest is Stephanie Griffith, an email and SMS marketer who works with many brands, founder of emailpreview.io, and is the host of the podcast, Conversational Commerce. In this episode, we discuss: The differences between SMS and email How to succeed at SMS Understanding conversational commerce and best practices This link to the show notes is here: https://goodostudios.com/podcast-episodes/stephanie-griffith This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovative, emerging consumer brands with high growth potential. In this episode, we discuss: A framework to establish your brand How to succeed in retailers, grocery stores, and Amazon Best practices with hiring a team The link to show notes is here: https://goodostudios.com/podcast-episodes/jason-starr This episode is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Startup CPG. In this episode, we discuss: How to craft your brand story How to get market research from customers Best practices with marketing for products in retailers This show is brought to you by Goodo Studios! Link to the show notes is here: https://goodostudios.com/podcast-episodes/erin-fasano --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space. In this episode, we discuss: How marketing was a driving factor for Kuju Coffee How Kuju Coffee created a new category successfully The importance of story to build an audience Click here to check out the show notes. This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Today's guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works with many brands every day to show the power of how shipping and logistics can drastically change the business for the better. In this episode, we discuss: The evolution of shipping over the last few decades How shipping can affect buyer behavior Common mistakes brands make and how to overcome those challenges The link to the show notes is here: https://goodostudios.com/podcast-episodes/casey-armstrong This show is brought to you by Goodo Studios. #dtc #shipping #ecommerce --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the consumers own their data, and brands have to earn the trust of consumers. Everything from email to Facebook Ads is changing but before you change your strategy, you need to understand what iOS 15 is, what's different, and how these changes will change the different marketing channels. Today's guest is Val Geisler who beyond being an email marketing extraordinaire, is the Customer Evangelist for Klavyio! In this episode: Val breaks down data privacy, iOS 14.5, and iOS 15 Learn how Klaviyo is helping brands with the iOS 15 change Val gives some email marketing 101 advice to help you excel Watch the video podcast on Youtube! You can get all of the show notes linked here. This show is brought to you by Good Studios. --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Welcome to How to Market Your DTC Brand, I am your host Matthew Gattozzi! If you noticed, we did a little rebranding. Our company name went from Gattozzi Collective to Goodo Studios, and our podcast show name went from How to Build an Audience to How to Market Your DTC Brand. This is a show where we will interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. We will be publishing an episode every week! If you are new here, please hit that subscribe button, and we can't wait for you to hear the new episodes! Oh, and we now will be publishing this podcast as a VIDEO podcast so you can watch it over on Youtube. Follow us on Instagram, sign up for our weekly newsletter, Your Content Should Sell, and we will see you in the next episode! --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capacity of your potential. Chris is the founder of SightShift. SightShift has a few coaching programs which will guide you to figure out what’s NOW and what’s next in your self, mindset, leadership, parenting, management, and speaking skills. Chris has written four books and has a podcast, SightShift with Chris McAlister. Most recently, Chris started a new podcast series called the Polycontemplative Podcast. In this episode, we discuss: What inspired Chris to start leading and coaching others How Chris has built his business offline versus online How Chris has navigated adding new services and products to his business Understanding the importance of leadership in building an audience Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/chris-mcalister --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Kevin Chemidlin went to Temple University in Philadelphia for Computer Science. Kevin was working as a software engineer when he started PhillyWho in 2018. PhillyWho is the podcast telling the stories of the doers, thinkers, and performers of Philadelphia. Immediately, the show took off, and he has now created a six-figure podcast. He started Cue9 Creative which is a podcast production company Clients include Comcast NBCUniversal, iHeartRadio, and Lululemon. Most recently, Kevin has launched Grow the Show. This is a podcast and program that Helps Podcasters Grow their Audience on Command and Monetize their Show Today while only spending 4 Hours Per Week on the podcast. In this episode, we discuss: How Kevin started and grew the PhillyWho podcast How to find your target audience How consistency is important but not the only element to building an audience Building a filter to critically analyze an episode Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/kevin-chemidlin --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall, one of the first coworking spaces in the US, in 2006. For reference, WeWork didn’t start until 2010. Indy Hall has become a staple in Philadelphia and has grown to hundreds of members. Alex teamed up with Amy Hoy to start Stacking the Bricks, which is a company that helps freelancers bootstrap and build effective businesses. Most recently, Alex published a book, The Tiny MBA. This book is not your typical business book. Each page has one thought that is a small prompt to make your think about something bigger in your life and business. There are 100 ideas that will help you evaluate and execute on your built-in advantages in your business. In this episode, we discuss: How Alex came to write The Tiny MBA How to find your audience The difference between good self-promotion and bad self-promotion How Alex started Indy Hall and built an in-person community GIVEAWAY We will be giving out one copy of The Tiny MBA to one person next episode! All you have to do is write a review on Apple Podcasts or your podcast listening app! You can use the discount code HOWTOSHOW for 20% off if you don't win. Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo Show notes: https://www.gattozzicollective.com/podcast-episodes/alex-hillman --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board. In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World In this episode, we discuss: How Rand got into SEO How Rand built his blog How to find topics to create content about The similarities of building an audience for a service-based company vs. a software company How Rand has built a dedicated community around Moz Sign up for our free weekly newsletter, The Marketing Memo, here: https://www.gattozzicollective.com/the-marketing-memo Find the show notes here: https://www.gattozzicollective.com/podcast-episodes/rand-fishkin --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Jeremy Ross Miller is a 21-year old marketer, writer, and speaker who has worked on some impressive projects. He launched his own social media agency called InspiredBlueMedia that helped personal brands all over the US. He cofounded The STARTedUp Foundation which is an organization set out to empower and equip high-school entrepreneurs and innovators. He has consulted on many projects with organizations like NASA, been featured in publications like Forbes, and speaks regularly at different conferences. Jeremy is currently the VP of Marketing at Kennected which is a lead generation SAAS company. Jeremy is an inspiration to many, and overall a very positive person to be around. In this episode, we discuss: Jeremy’s story into entrepreneurship How Jeremy has built opportunities by serving others How mentors help Jeremy build his audience How uses content to exponentially grow opportunities to grow his audience Sign up for our free weekly newsletter, The Marketing Memo, here: https://www.gattozzicollective.com/the-marketing-memo The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/jeremy-ross-miller --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
On paper, Lakshmi’s resume will blow you away. With an undergrad from UChicago and an MBA from Havard Business School, she has worked with major companies as a business management consultant. She then went on to work with startups in Chicago at the largest startup incubator, 1871. Lakshmi moved to Tampa Bay in 2018 to start Embarc Collective where she is the CEO and is helping to create a space and program to help startups thrive in Tampa Bay. In this episode, we discuss: How Lakshmi got into the startup world How to talk with your audience to solve their problems and build businesses for them How storytelling is used to successfully obtain funding What Lakshmi is doing to put Tampa Bay on the map How a physical space can create a hub to build an audience and community in Tampa Bay and beyond The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/lakshmi-shenoy Sign up for our weekly newsletter, The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
There is always a new show or music artist that will bring people together. Culture unites us as humans, even if it is a reality tv show on Netflix. In the same way, the culture in our childhood can connect us. Nostalgia is a sentimental longing for the past. Sometimes we cringe at an old photo from middle school, but there were tv shows and music that shaped each generation. Usually, we leave the nostalgia and storytelling of childhood to family events and first dates, but not Brianne Fleming. Brianne Fleming is bringing 90’s culture back into the mainstream with a little marketing twist! With Friends Gifs and backstreet boys references, Brianne is teaching marketing to people using her childhood culture and experiences in a unique way online. Brianne is a teacher at the University of Florida in their Digital Strategies and Social Media Master’s programs. She also owns her own marketing agency, 12 Stories Up, that helps health and wellness brands. Brianne hosts her own podcast show, Making the Brand, and is well known for her Twitter chat- Pop Chat. Brianne has one of the most interesting personal brands online, where she mixes marketing and 90’s culture. In this episode, we discuss: How Brianne’s childhood inspired her to get into marketing How Brianne started her marketing agency and how she chose her target audience How Brianne has created a personal brand around her love for 90’s pop culture The importance of being yourself online This link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/brianne-fleming This show is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Jeremy Enns is the founder of Counterweight Creative which is a podcasting creation studio for people in the health and wellness space. The shows they have produced have amassed over 20 million downloads and have been featured on news outlets like Forbes, CBS, NBC, CNN, and many more. Let’s just say, Jeremy is good at making great podcasts. In this episode, we discuss: How Jeremy got into podcasting How Jeremy found his target audience How Jeremy built a team and grew his business How writing builds an audience How to guest on podcasts The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/jeremy-enns This show is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
A few years into Maria Juan’s time with Peerfit, they had to pivot their whole brand from Direct to Consumer to Business to Business. Through this rebrand and shifting of position, Peerfit exploded in its success as an app and service. Maria is the VP of Marketing of Peerfit, which is redefining the corporate wellness space. Peerfit is on a mission to get employers to pay for employee’s exercise and health benefits. Peerfit makes it easy for each employee to book whatever exercise class they want in town. With hundreds of thousands of users, Maria has led marketing campaigns that have led to massive success. In this episode we discuss: How Maria translated her marketing work in the dance world to Peerfit Why Peerfit pivoted from B2C to B2B How Peerfit rebranded How Peerfit won an Emmy for their commercial The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/maria-juan This show is Sponsored by Gattozzi Collective! --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Tim Stoddart founded Sober Nation, the world’s leading online recovery community by writing about his own recovery. He has gone on to help healthcare clinics with their SEO and content with Stodzy Internet Marketing. Tim recently became a partner with Copyblogger, one of the top resources and community online for all things writing. Tim has come a long way in his own journey, and now he is using his talents and skills to help as many people as possible. In this episode we discuss: How Tim got into writing during his recovery. How Tim started Sober Nation and Stodzy Internet Marketing. How to become a better writer How to build brands through content marketing. The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/tim-stoddart This show is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Ned Arick, wants to redefine personal brand to prospect brand. What’s the point of having a lot of people around you if they don’t convert to prospects? A true audience is one that will take action for your work not just be around it! Ned Arick just became the Head of Sales at Canny, a software company that keeps track of customer feedback to make better product decisions. Ned also is the host of his own podcast, Bootstrapped Growth! At the time of the interview in mid-August, Ned was VP of Growth at Halos Systems, a healthcare analytics company. Before his career in sales, Ned was set on becoming an athletic trainer in the sports world which takes a lot of years to make your way up the food chain. Luckily during an internship, while getting his master’s, he realized he didn’t want to pursue athletic training. Through some connections, Ned got his first sales job that he quickly excelled at! Ned has since worked with a few companies running sales teams and growing companies. Ned has mastered creating great content on LinkedIn that leads to prospects and sales, and he has since coined the phrase, Prospect Brand. He helps teach salespeople online and through his podcast how to build a prospect brand and how to build an audience that will buy from them! In this episode we discuss: Ned’s journey from science to sales How to create a mission for your content How education leads to sales The difference between personal brand and prospect Brand The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/ned-arick This show is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
David Riggs is the founder of Pneuma Media and is a master architect of websites for businesses. He has built a great clientele by building an audience on LinkedIn and beyond. David was in college at Wabash College and wanted to help a few local businesses with their online marketing. From there, David found that he was building a lot of traffic online through social media but nothing was converting on the websites. David focused on website development and Pneuma Media was born. What started as a few small jobs, turned out to be the start of a business. In this episode, we will discuss: How David got into website design and starting his business. Free work vs paid work. Building a network online and offline to build a clientele for a business. The power of websites for businesses. Link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/david-riggs This episode is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Steph Douglass and Kristina Modares, who started Open House Austin, are on a mission to help educate first-time homebuyers and get people their first house. They even want to teach people how to invest and own more homes at the same time to build their net-worth! The powerful duo has taken Austin by storm and has helped many people buy homes and get ready to buy house number two and three. In two years, Steph and Kristina have been able to expand their team of real estate agents and have built out courses to teach people like you and me how easy it is to invest in real estate. Steph and Kristina have built an audience online that has turned them into a resource center for homebuyers in Austin and beyond. These two entrepreneurs are paving the way for so many people to build wealth for their families and generations to come. Their Instagram has daily house inspiration, and their podcast goes in-depth on real estate investing basics. They own a commercial space that is used as a community center to hold events and classes for people looking to learn about owning a home. This space is also used for non-profits and outside events and is the home of Levercraft Coffee. This physical space has built an audience that goes beyond Instagram; it is a community of neighbors! The link to the show notes and how to reach Open House Austin is here: www.gattozzicollective.com/podcast-episodes/open-house-austin This episode is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Jason is a brand strategist out of Monmouth, Illinois with an audience that outnumbers the population of his small town of 9,000 people. Jason is paving his own path of success. He has built an audience online teaching people how to create their own brand. Jason gives all of his advice away for free which I eagerly archive for my personal growth and brand. Beyond his success as a marketer has helped build college ministries in Illinois and internationally in the Czech Republic. In this episode, we talk discuss: Jason’s journey into marketing. What he learned about the audience building in church ministries. We talk about the power of writing The importance of self-reflection on your brand and business. A link to the show notes and where to find Jason online: https://www.gattozzicollective.com/podcast-episodes/jason-vana This podcast is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Do you ever sit at work and think, “what if I just quit and traveled the world?” Usually, we let the thought pass away after a few minutes. Not for Chelsea Bancroft. Chelsea Bancroft, who is a travel blogger and Instagrammer based in Austin, TX worked at Oracle when she decided to quit and move to Australia and travel while being an Au Per for a family. While she left home to travel, she started a blog to share with friends and family. Although her blog was growing and she was living the international life that many dreams about, she missed home and wanted to get to a job. She moved back to Austin and started working as head of social media with a successful auto dealer in greater Austin, Roger Beasly Automotive, which has 5 locations. She has helped build their brand online for over three years while still running her own personal blog that has shifted to more local Austin content. Chelsea has worked with travel brands like W Hotels, Fairmont Hotels, and Westin Hotels and brands like Amazon, Outdoor Voices, Bumble, and ESPN. In this episode, we discuss Chelsea’s start to blogging and her international travels. We talk about her transition to living back in Austin and finding her new voice. We talk about what she has learned running social media for an automobile dealer. We also discuss how to keep your audience on your website instead of depending on social media platforms. The show notes and links to find Chelsea are here: https://www.gattozzicollective.com/podcast-episodes/chelsea-bancroft This episode is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Shayda Torabi is the Texas Cannabis Queen, which is not an easy title to carry in one of the most conservative states in the US. Shayda is the co-founder of RestartCBD, a blogger and Instagrammer for her personal brand, WithShayda, consults for other Cannabis Startups, and even recently started her own podcast, To Be Blunt. Before jumping into the Cannabis business in 2018, she thrived in tech as a manager in marketing for WP Engine. As she traveled for work, she started her food blog and Instagram, Dinewithshayda. As her following grew more and her interests went beyond just food, she rebranded to WithShayda. As she worked full time at WP Engine, she worked with major brands on her blog like Amazon Prime, Buzzfeed, Outdoor Voices, and more. In 2018 with her sister, Sydney Torabi, who we interviewed in episode 2, started RestartCBD. RestartCBD is Austin’s first hand-crafted CBD brand that is nationally recognized. In this episode, we discuss Shayda’s start to blogging and the marketing world. We talk about her transition to owning her own business. We talk about how her personal brand has helped build her business. We also talk about understanding people is key to building a business. Link to the show notes and transcript is here: https://www.gattozzicollective.com/podcast-episodes/shayda-torabi This show is sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Shelby Sorrel is an Instagram Blogger based in Austin, TX and has some of the best Instagram stories on the platform. Her vibrant photos of food, restaurants, and Austin, TX has helped her build a massive following online. She started her Instagram as a creative outlet from her corporate job. She left corporate and started working as a social media strategist for some of Austin’s top culinary and retail institutions. She has grown her own following to over 45,000 people on Instagram, and has worked with major brands like Starbucks, American Express, HEB, Panera Bread, Doordash, Lyft, and many more. We particularly like Shelby because she is a part of the Gattozzi Collective team and works on projects with us! In this episode, we talk about Shelby’s start to Instagram. We talk about how she built her audience while working in corporate America. We talk about how she has pushed through burnout. We also discuss how to stay authentic online and true to your audience. Show notes and transcription is here: https://www.gattozzicollective.com/podcast-episodes/shelby-sorrel Show Sponsored by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Gustavo Padron is one of the top yoga instructors in Austin which is a hard place to get when Austin is a hub for health and fitness. Gustavo has collaborated with many brands like Outdoor Voices to bring yoga to the people of Austin and beyond. He has a dedicated following of people who take his class. Gustavo has built a personal brand on Instagram and his website to help build his clientele and gain massive brand deals. In this episode, we cover Gustavo’s start to yoga instruction. We talk about how he got his first class and clients. We discuss how he has built his audience online to build his business. We talk about pursuing your passion and how to ask for the things you want in life. All the links to Gustavo and show notes are here: https://www.gattozzicollective.com/podcast-episodes/gustavo-padron This show is brought to you by Gattozzi Collective --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Shruthi Parker is a wife, mother, Christian, travel, and lifestyle blogger based here in Austin, TX. Shruthi lives up to her name @thehonestshruth, as she speaks openly about life. She is not afraid of calling out the injustices in the world or telling people about the struggles in her own life. She has gained a big following of over 130,000 followers on Instagram, and over 400,000 monthly views on Pinterest while working with big brands like Whole Foods and Clif Bar. In this episode, we cover Shruthi’s start to her blog. We talk about how she got her first few followers on her blog. We discuss how she has built her audience even as her content and subjects have grown and changed. We talk about how to stay consistent online while staying balanced in her family life. Transcription and Show Notes here: https://www.gattozzicollective.com/podcast-episodes/shruthi-parker This show is sponsored by Gattozzi Collective. --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Hayden is a success coach based in Chicago who helps burned-out professionals quit corporate and get paid to be themselves. He also hosts his own podcast called Paid to be Me. Three years ago, Hayden was working at LinkedIn when he realized he was living on other people’s terms, doing what looked good or what he thought he had to do, instead of what he deep down felt a calling to do: live a life completely by his own design and support others in doing the same. In this episode, we cover Hayden’s discovery of coaching and how he stays focused on his specific target audience versus trying to be a generalist within the coaching world. We also talk about how to stay consistent online to have a thriving business offline. Transcription and Show Notes here: https://www.gattozzicollective.com/podcast-episodes/hayden-humphrey This show is sponsored by Gattozzi Collective. --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Sydney Torabi is a leader in the Austin Fitness and Wellness Community. Through hustle and a lot of diligent training, Sydney has proven that anyone can build a personal brand and work with great brands if you are willing to put in the time over many years. Sydney is the person behind @Spinsyddy on Instagram and her website, www.Spinsyddy.com. She works with brands like Under Armour and MyFitnessPal. She is also the Co-Founder of Restart CBD which is Austin’s first hand-crafted CBD brand. In this episode, we talk about blogging, building a personal brand, getting brand deals with big companies, and starting a cannabis (CBD) brand. Transcript and show notes can be found here: https://www.gattozzicollective.com/podcast-episodes/Sydney-Torabi This show is brought to you by Gattozzi Collective. --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Jay Clouse is a leader in the creative world by helping freelancers thrive as business owners. Through grit and determination, Jay is an excellent example to so many entrepreneurs on how taking consistent action builds a great audience. Jay Clouse is the founder of the Unreal Collective and Freelancing school. He started the Upside Podcast and, most recently, Creative Elements Podcast. In this episode, we talk about freelancing, building a personal brand, and how to effectively start new projects. Transcript and show notes can be found here: https://www.gattozzicollective.com/podcast-episodes/jay-clouse This show is brought to you by Gattozzi Collective. --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
Welcome to How to Build an Audience. We interview the top creatives, marketers, and communicators to help you become an expert at building an audience so you can grow your influence, increase sales, and effectively share your story. This show is brought to you by Gattozzi Collective! --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
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