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"Everybody has value to give." “It's not a game breaker, it's a game changer.” “How are you doing that differently? How are you going to stand out from the crowd?” Episode summary | In this episode of the ROG Return on Generosity podcast, host Shannon Cassidy interviews Yvette Thornton, a registered patent agent and advocate for innovation and women in leadership. Yvette shares her journey from growing up on a farm in Virginia to her career in intellectual property, emphasizing the importance of collaboration, empowerment, and generosity. She discusses her advocacy for the National Down Syndrome Society, her experiences in patent law, and the lessons learned from her upbringing that shape her leadership style. The conversation also touches on navigating career transitions, the power of community, and the significance of recognizing one's own value and strengths. R.O.G. Takeaway Tips | Leadership is about recognizing and valuing everyone's contributions. Empowering women in leadership roles is crucial for industry transformation. Advocacy for individuals with Down syndrome is about recognizing their abilities. Intellectual property protects innovations and encourages creativity. Listening and asking the right questions are key skills in patent law. Transitioning careers involves self-discovery and recognizing one's strengths. Generosity can come from unexpected places and has a ripple effect. It's important to grieve the loss of a job and give oneself time to heal. You are enough; own your strengths and contributions. Chapters | 00:00 Introduction to Yvette Thornton and Her Journey 03:20 Growing Up on the Farm: Roots and Values 06:16 Influence of Family and Community on Leadership 08:59 Empowering Women in Leadership through WICT 11:57 Advocacy for Down Syndrome Awareness 14:48 Understanding Intellectual Property and Patents 15:43 The Journey to Becoming a Patent Agent 18:23 Innovations and Patents: The Impact of Ideas 21:21 Listening and Questioning: Keys to Innovation 23:10 Navigating Project Management and Innovation 24:34 Advice for Innovators: Protecting Your Ideas 26:34 Understanding Patents and Intellectual Property 27:48 The Power of Generosity in Professional Transitions 31:14 Embracing Career Transitions and Self-Discovery 35:27 Overcoming Self-Doubt and Embracing Your Value 39:00 The Importance of Asking for Help 42:15 Empowerment and Believing in Your Worth 43:21 Recharge and Leadership Style Guest Bio | Yvette Thornton, a registered patent agent, is the driving force behind Clarke Innovations LLC, where she advises organizations on innovation strategies, operational improvements and intellectual property (IP). Her work focuses on the intersection of engineering and IP, expanding access to patenting, and fostering innovation-driven cultures. In her previous role as Director of Patent Development at Comcast NBCUniversal, Yvette collaborated with engineers and senior leaders to identify and capture innovation across the company. Yvette's impact extended beyond idea generation; she developed internal patent process, launched an Employee Recognition Program and created “Girl Storm” a program supporting women in patenting. Yvette began her IP career as a Primary Patent Examiner at the U.S. Patent and Trademark Office. She holds a M.S. in Chemistry from the University of Virginia and a B.S. from Norfolk State University, where she was a Dozoretz National Institute for Mathematics and Applied Sciences (DNIMAS) Scholar. Based in the Philadelphia area, Yvette is active in The WICT Network: Greater Philadelphia, an advocate for the National Down Syndrome Society and enjoys reading, drawing, and spending time with her family. Guest Resources: https://clarkeinnovations.com/ Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index Free Generosity Quiz Credits: Yvette Thornton, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 237, Special Guest, Brett Brackett.
On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed the Executive Chairman of Playfly Sports and Venture Partner at SeventySix Capital, Michael Schreiber. Schreiber brings his operational experience and media competency to the SeventySix Capital team as it continues to invest in the convergence of the physical and digital worlds in sports, where media serves as the glue between the two. Additionally, he uses his expansive network to grow SeventySix Capital's strategic investor base and enhances the team's media, digital, and television relationships.Schreiber is the Executive Chairman of Playfly the company he founded in 2020 with the backing of Sinclair Broadcast Group and Access Holdings. Playfly has four key business divisions - media, properties, technology and global partnerships. As the CEO of Playfly, Schreiber completed more than 10 acquisitions, and the employee count grew to more than 1,000 people. Playfly works with more than 2,000 brand partners, which include professional teams and college athletics departments such as Auburn, LSU, Maryland, Michigan State, Penn State, USC, Villanova, Virginia, and Virginia Tech.Schreiber served as the Chief Content Officer at Fortune 500 company Altice USA and President of Altice USA News. He was a founding member of Altice USA, part of their first management team, their 2017 IPO, and a key stakeholder in their acquisition of Cheddar. As president, Schreiber had direct oversight of its 13 networks and 600+ people. Prior to joining Altice USA, he spent 14 years at NBCUniversal and Comcast in several commercial, operating and revenue roles, including SVP of Content at Comcast, and VP of Business Development & Strategy at NBCUniversal Digital Distribution. During his time at Comcast NBCUniversal, Schreiber helped partner in the development, formation and launch of Hulu in 2007. He was also involved in some of the media industry's first digital distribution deals with the likes of Netflix, Amazon, and Apple. He also has board experience, competency in revenue and value generation, and turn-around and restructuring skills via his time as an Altice executive. He graduated from the University of Virginia, has a Master of Business Administration from the Kellogg School of Management at Northwestern University, and attended an executive education program at Harvard Business School.Michael Schreiber:LinkedIn: https://www.linkedin.com/in/michael-schreiber-4b262a1/X: https://x.com/maschreiberModernizing the Business of College Sports Report
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.QuizWhat is UC3, and what significance does Relevent Sports taking over global commercial rights from Team Marketing hold for this entity?According to the discussion, what were some potential reasons behind UEFA and the European Club Association's decision to move away from their long-standing partnership with Team Marketing?What were the key components of the new long-term deal between Comcast/NBCUniversal and the International Olympic Committee (IOC), and why was the timing of the announcement considered interesting?Beyond just viewership numbers, what other strategic benefits do live sports like the Olympics offer to broadcasters like NBCUniversal in the current media landscape?Describe the unique characteristics and appeal of events like the Sidemen Charity Match and the Baller League that differentiate them from traditional sports broadcasts.How might an influencer like Cristiano Ronaldo broadcasting Premier Padel matches on his YouTube channel impact the reach and perception of a sport like padel?What does NASCAR debuting select races exclusively on Amazon Prime Video suggest about the current state of sports media consumption and the perceived reach of streaming platforms?Why might a major streaming platform like Amazon consider distributing content, such as Bundesliga matches in Germany, through traditional linear television channels?Initially exclusive to Apple TV, the MLS Season Pass is now available through other providers. What potential reasons were discussed for this shift in distribution strategy?What potential fundamental challenges or flaws might exist within the MLS and Apple TV partnership, as suggested by the recent changes in distribution?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
In this episode of The Authority Company Podcast, Joe sits down with Jack Myers, a renowned media ecologist, speaker, and advisor to major brands like GM and Disney. Jack discusses his latest book, The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, and explores how ancient philosophies, can guide us through the rapid advancements of artificial intelligence. Jack delves into the five core principles - harmony, stability, balance, flexibility, and integrity—and how they align with modern leadership challenges in the age of AI. He also shares insights on the generational divide in technology adoption, the importance of simplicity in leadership, and how companies can avoid being left behind in the AI revolution. From the impact of capitalism on technology to the future of education and the role of media in shaping society, this conversation offers a thought-provoking look at how we can navigate the complexities of the AI era while staying true to our human values. Tune in to discover how ancient wisdom can help us unlock our full potential in a world dominated by technological innovation.JACK MYERS is uniquely prepared to support leaders of organizations and corporations as they navigate the rapid transformation brought by AI, machine intelligence, and evolving cultural dynamics. The Tao of Leadership provides a blueprint for leaders, students, educators, and all those who seek to learn and successfully navigate the business world from 2025 to 2050. Jack is a pioneering Media Ecologist and influential business advisor, coach, and speaker focused on the intersection of technological, cultural, and generational change. His insight into emerging trends and expertise in organizational dynamics have made him a trusted advisor to leaders of many of the world's largest and most innovative corporations, including General Motors, Microsoft, Comcast/NBCUniversal, CBS, TJX Corp, Campbell Soup, and The Walt Disney Company. Known for his ability to navigate disruption, Jack helps leaders align their strategies with the future, fostering agility, creativity, and sustainable success.
Edwige Robinson - a visionary leader in technological evolution with over 25 years of experience in the tech industry, Edwige is a recognized force in reshaping technology landscapes for some of the world's largest companies, including T-Mobile and Comcast NBCUniversal. At the forefront of technological evolution, she has consistently driven impactful change, from orchestrating massive corporate integrations to pioneering innovations that elevate customer experiences.At T-Mobile, Edwige played a pivotal role in the T-Mobile/Sprint merger integration, leading network consolidations and expansions that accelerated 5G deployment to cover over 300 million people, doubled Ultra Capacity 5G coverage compared to competitors, and extended rural 5G reach by 90%. Through this effort, Edwige positioned T-Mobile as the undisputed 5G technology leader, managing a team of over 1,200 employees and 5,000 contractors, while achieving an impressive 99.9999% network availability.At Comcast NBCUniversal, Edwige spearheaded the launch of Xfinity Mobile, growing it from a soft launch to over 7 million subscribers. Their leadership in creating Xfinity Assistant, an AI-driven customer service platform, dramatically improved self-service capabilities and elevated customer satisfaction, pushing the company's Net Promoter Score (NPS) from -5 to 20+.Honored as one of the Top 100 Women in Tech (2024) by Technology Magazine and a Top 10 5G Leader, Edwige has a track record of building high-performing teams and delivering innovative solutions that drive significant operational efficiencies and cost savings.A bestselling author of Believe It's Possible, Edwige continues to shape the future of technology by harnessing the transformative power of AI and Machine Learning, helping organizations unlock new opportunities and revolutionize their operations. Connect with Edwige - https://www.linkedin.com/in/edwigearobinson/Support the showFollow me on Facebook ⬇️https://www.facebook.com/manuj.aggarwal❤️ ID - Manuj Aggarwal■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/ ■ Facebook: https://www.facebook.com/realmanuj■ Instagram: ...
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans and Military Families. Its New People, New Policies & Prose with Dynamic Women Leaders for Women On The Move! We are the Premier Civic, Business, and Nonprofit Leadership Community for Today's Women Veterans, Military Millennials and Emerging Leaders of Generation Z. Retired U.S. Army Major April Harris is "Transforming Lives Through Theater Education at "The Theatre Lab of Washington, DC. - April Harris teaches a unique version of The Theatre Lab's "Life Stories Program" specially designed for today's Military Women called "Finding Your Voice." The Theatre Lab offers this pioneering, tuition-free program that supports Women Veterans in creating original dramatic works using their own life experiences. The "Life Stories Program" has been proven to increase self-esteem, reduce feelings of isolation, and improve communication and critical-thinking skills. Contact Us At www.WomenVetsRock.org to Register Early for our Spring 2025 Tuition-Free Class. Our Classes @ The Theatre Lab Are Open To: Women Veterans; Active Duty; Reservists; National Guard; ROTC; Military Spouses; and Military Moms Too. Subscribe Today and Stay Connected To The Women Veterans ROCK Podcast Posse! ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful Leadership Development Programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Live, from Bloomberg Screentime, Comcast NBCUniversal Brian Roberts Chairman & CEO discusses the state of TV and streaming. Roberts spoke with Bloomberg's Lucas Shaw. See omnystudio.com/listener for privacy information.
On the latest episode of our podcast, former Atlanta Mayor Kasim Reed and former Philly Mayor Michael Nutter chat with Devin Cotten, the Founder and CEO of The Universal Basic Employment and Opportunity Initiative in Cleveland, Ohio. Cotten is helping to extend universal basic employment to one hundred Clevelanders through a pilot that guarantees a living wage of $50,000 a year. This initiative bypasses the common criticism about universal basic income being just a financial handout. "I think this is a more effective tool, politically," Reed said on the podcast, "because you've got somebody getting up and going to work, just like the rest of us. It's hard for people to hate on someone who's doing the very best they can." Join us for this episode about an idea we should be stealing from Cleveland. For more from Cotten, see him at The Citizen's 7th annual Ideas We Should Steal Festival presented by Comcast NBC Universal on November 15th. (Secure your seats here.) Remember to subscribe to the podcast to keep up on all the latest episodes. You can even watch the conversation play out on YouTube. As cities go, so goes the nation!
On the latest episode of How To Really Run A City, former Atlanta Mayor Kasim Reed and former Philly Mayor Michael Nutter chat with Devin Cotten, the Founder and CEO of The Universal Basic Employment and Opportunity Initiative in Cleveland, Ohio. Cotten is helping to extend universal basic employment to one hundred Clevelanders through a pilot that guarantees a living wage of $50,000 a year. This initiative bypasses the common criticism about universal basic income being just a financial handout. "I think this is a more effective tool, politically," Reed said on the podcast, "because you've got somebody getting up and going to work, just like the rest of us. It's hard for people to hate on someone who's doing the very best they can." Join us for this episode about an idea we should be stealing from Cleveland. For more from Cotten, see him at The Citizen's 7th annual Ideas We Should Steal Festival presented by Comcast NBC Universal on November 15th. As cities go, so goes the nation!
Our special guest today is John Onderdonk, the Co-Founder and CEO of Flume TV, an innovative ad-supported streaming service dedicated to independent content. Prior to founding Flume TV, John accumulated five years of media strategy experience at Comcast NBCUniversal. During this tenure, he held roles in Corporate Development, Corporate Strategy, Cable FP&A, and NBCU Corporate Strategy and Business Development, with a focus on forming the company's direct-to-consumer streaming strategy. Currently based in Palo Alto, California, John is originally from Dallas, Texas. John holds a Bachelor of Science in Business Administration with Highest Distinction from the University of North Carolina at Chapel Hill. He is currently pursuing an MBA at the Stanford Graduate School of Business, where he also serves as the Student Body Co-President, leading various initiatives to enhance the student experience and foster a vibrant community. Today we'll discuss Flume TV.
“Take micro steps and achieve uncommon success.” “Build supportive communities and extend grace.” “Define success on your own terms and embrace uniqueness.” Chapters: 00:00 Introduction: Edwige Robinson's Journey 02:45 Believe It's Possible: Conquering Mountains and Achieving Uncommon Success 05:15 The Power of Micro Steps and Momentum 10:03 Building Supportive Communities and Extending Grace 16:04 Defining Success on Your Own Terms 21:13 Assuming Positive Intent and Choosing Love in the Workplace 25:05 Creating Your Own Path and Making a Positive Impact Episode Summary: Edwige Robinson, author of 'Believe It's Possible,' shares her insights on achieving success and embracing your uniqueness. She emphasizes the importance of taking micro steps, building supportive communities, and defining success on your own terms. Edwige encourages listeners to extend grace, assume positive intent, and choose love in the workplace. She reminds us that we have the power to create our own path and make a positive impact on others. Her book serves as a guide to help readers conquer their mountains, blaze their trails, and achieve uncommon success. R.O.G. Takeaway Tips: Take micro steps and embrace the momentum of small wins to achieve success. Build supportive communities and surround yourself with a personal board of directors. Define success on your own terms and embrace what makes you different. Extend grace, assume positive intent, and choose love in the workplace. You have the power to create your own path and make a positive impact on others. Guest Bio: Edwige A. Robinson is a transformative force in the world of technology. Recognized as a subject matter expert, speaker, and visionary, Edwige seamlessly combines her engineering proficiency, technological acumen, and business expertise to bring the future to the present for both her team and customers. One of her superpowers is her ability to take complex ideas and simplify them to enable accelerated business growth. Her collaborative approach across Fortune 100 enterprises has proven to be a winning strategy for transformation. With over 27 years in telecommunications and technology, she specializes in leading strategic initiatives that drive transformative change within Fortune 100 companies. In her previous role, at industry leaders like T-Mobile, Edwige directed multi-billion-dollar projects in engineering, operations, and risk management, focusing on operational excellence, cost efficiency, and rapid market deployment. Moreover, in telecom giants like CommScope, Verizon Wireless, Nortel, AT&T, and Comcast NBC Universal, Edwige has honed her ability to adapt quickly to market shifts and evolve legacy systems into agile, efficient operations. Her journey in technology began as a Field Technician, navigating the streets and scaling rooftops in Washington, D.C. It was in these humble beginnings that she realized the impact on customer experience and the power of strategic planning. Today, acknowledged as the third-ranked leader in Telco and Innovation by Mobile Magazine and a recipient of the 30 Black Stars Pinnacle Award, Edwige's impact extends globally. She's recognized in Crain's 2023 Chicago Business Notable Women in STEM, a member of Forbes Magazine Technology Council, and listed in Onalytica's Who's Who in 5G, and March 8's top 100 women in Technology. Edwige is also a member of the Executive Leadership Council, which enables Black executives to positively impact business and their communities. Beyond her professional achievements, Edwige is a beacon of hope and courage. Recognized by Aleria Tech as one of the “Awesome Black Women Everyone Should Know” and a mentor for the 1 million STEM women, she exemplifies the possibilities that arise with the right mentors, guidance, and courage. She is a sought-after speaker at global tech conferences as well as at AfroTech and Grace Hopper Conferences. Edwige recently released her book, Believe It's Possible. A narrative of hope, courage, leadership, and the unwavering belief in the potential within each individual. Resources: Be your own hero - Edwige A Robinson, Sr. Vice President at T-Mobile Wednesday Live! with Edwige Robinson Edwige A. Robinson, As triple minority leader in Tech - Navigating the Technology Realm Edwige Robinson - Global Motivational Speaker How to Become a Leader in Technology Edwige Robinson's Website Edwige Robinson on Twitter/X (@Edwigerobinson) Edwige Robinson on Instagram (@edwigerobinson) Edwige Robinson on TikTok (@Believeitspossible8) Edwige Robinson on Linkedin (in/edwigearobinson) Linkedin newsletter for Edwige Robinson Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network? N.D.I. Network Diversity Index What is your Generosity Style? Generosity Quiz Credits: Edwige Robinson, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 200, Host, Shannon Cassidy.
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women On The Move! Its New People, New Policies & Prose for Today's Business, Civic and Nonprofit Women Leaders. In this episode of "F.I.T. For Success" we meet the dynamic "Coach Adrean Turner - The Career Fulfillment Expert" for an insightful session of Personal and Business Development beginning with a focus on "START ME UP!" - Part 1 of our 4-Part Fall Leadership Series. Subscribe today and join The Women Veterans ROCK Podcast Posse as we get F.I.T For Success! ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Michael Soileau, Director of LUS Fiber, joins us to discuss his vision for the organization. A native of Mamou, Michael graduated from Mamou High, and then earned a degree in International Business from UT in Austin and an MBA from LSU - Shreveport. He took over the reins at LUS Fiber in May 2024. Before this appointment, Michael had worked exclusively in private enterprise. His past employers include Comcast NBCUniversal, specializing in the broadband and cable television business, as well as Toffler Associates, O3, Viya, Comcast Cable, AT&T Broadband, and Optel. He's a proven business leader in sales, business development, and strategic planning in the telecommunication and fiber-optic industry. Michael's first work experiences in broadband came about through his work with Optel. The company was first acquired by AT&T Broadband, which was then acquired by Comcast Corporation, making it the largest broadband and cable subscription business provider in the U. S. Then, Comcast purchased 49% ownership of NBC, and several years later bought the remaining ownership in the broadcast network. These mergers resulted in Michael moving into the entertainment and distribution side of the business. "I worked with Comcast NBC Universal for twenty years, in every operational role you can imagine....sales, marketing, finance, strategic planning on how to grow the business. With the Time Warner acquisition, affordabiIity came up. We started off offering programs for low-income households, and expanded it to sectors such as seniors, Veterans, students...different sectors of the community that can find broadband expensive. I learned so much." Advocate staff photo by Leslie Westbrook. Michael retired from Comcast and then dedicated his life to studies, earning an MBA from LSU. "I admit to being a lifelong learner. When I retired from Comcast, I went to school to get my Master's degree. I had considered working in academia as I had guest lectured at UT for a while. I earned the degree to gain the needed credibility to lecture on international business. But I was reinvigorated by school to get back into the 'business of the business.'" He then spent a year and a half as CEO of O3, a digital experience consultancy based in Philadelphia. At O3, he focused on digital customer experience, strategy, and innovation, bringing the organization a fresh set of eyes on how to position it to tap into new markets and create innovative solutions. Michael had maintained a residence in Lafayette in order to be close to his parents who still reside in Mamou. One day, his neighbor was visiting and they started talking about the open position at LUS Fiber. Rachel Godeaux, LCG's Chief Administrative Officer, met with him and Michael then met with Lafayette Mayor Monique Boulet, who inspired him with her vision for Lafayette and the role fiber could play in attracting companies and driving economic development. "Her overarching belief in the importance of transparency in government was compelling." He wasn't looking for a position, but couldn't say no. https://www.youtube.com/watch?v=iYsXM71kDIw "I love the business of broadband. I've seen the power of broadband and what it does to change communities across the country, so I was excited about the opportunity to come back." Familiar with the history of LUS Fiber, having watched it from its inception back in 2005 when the citizens of Lafayette voted to make it a reality, he remembers having a conversation with the President of Comcast's cable division, saying at the time, "This is a model that will hurt us because it drives community engagement and loyalty with in the community." He further added during our interview, "Those are the values that we are all a part of by living here in Lafayette." "LUS Fiber has had 17 years of operations. We have the opportunity to rethink our marketing and ask what do we stand for, what is our brand, what is our promise to the community,
E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business. 00:00 Introduction and Priorities 00:17 Host Update and Personal Anecdotes 01:05 Guest Introduction: Jason Mute 01:59 Onboarding New Properties and Market Strategy 03:36 Jason's Journey in Real Estate 04:16 The Decision to Co-Host 09:00 Rebranding and Community Focus 13:45 Niching Down in the Market 18:11 Purpose and Fulfillment in Work 23:25 The Reality of Retirement 23:59 Rewriting Your Identity 26:07 Diving into Real Estate 27:51 Networking and Conferences 30:48 Investing in Yourself 34:43 Tech Stack and Team 39:58 Final Thoughts and Advice Jason Muth's Bio Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life. Connect with Jason https://jasonmuth.com/ https://www.youtube.com/@therealestatelawpodcast https://www.realestatelawpodcast.com/ https://prideawaystays.com/ https://www.straightforwardstrs.com/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business. 00:00 Introduction and Priorities 00:17 Host Update and Personal Anecdotes 01:05 Guest Introduction: Jason Mute 01:59 Onboarding New Properties and Market Strategy 03:36 Jason's Journey in Real Estate 04:16 The Decision to Co-Host 09:00 Rebranding and Community Focus 13:45 Niching Down in the Market 18:11 Purpose and Fulfillment in Work 23:25 The Reality of Retirement 23:59 Rewriting Your Identity 26:07 Diving into Real Estate 27:51 Networking and Conferences 30:48 Investing in Yourself 34:43 Tech Stack and Team 39:58 Final Thoughts and Advice Jason Muth's Bio Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life. Connect with Jason https://jasonmuth.com/ https://www.youtube.com/@therealestatelawpodcast https://www.realestatelawpodcast.com/ https://prideawaystays.com/ https://www.straightforwardstrs.com/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans and Military Families. Its New People, New Policies & New Prose for Today's Women On The Move! We are the Premier Civic, Business, and Nonprofit Leadership Community for Today's Women Veterans, Military Women, Military Families and Generation Z. Today's special guest is Ms. Maria Morrero. She is a Licensed Clinical Social Worker and an Enrollment Specialist at The Veterans Upward Bound Program hosted at The University of Pennsylvania. Veterans Upward Bound provides a unique pre-collegiate experience that prepares veterans for successful entry into post-secondary college education programs. Subscribe To Our Podcast Today! Join other Members of The Women Veterans ROCK Podcast Posse and get early alerts to meet Today's Amazing Women Leaders. ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans and Military Families. Its New People, New Policies & Prose with Dynamic Women Leaders for Women On The Move! We are the Premier Civic, Business, and Nonprofit Leadership Community for Today's Women Veterans, Military Millennials and Generation Z Emerging Leaders. In today's episode of "She Should Run!" - You will meet - Ms. Mishon Montgomery, Program Director at She Should Run - in the great State of Nevada. This is a nonpartisan and nonprofit 501c3 organization that is dedicated to supporting women from all political leanings and backgrounds to see themselves as future candidates for public office. Learn about the many Pathways to Public Leadership - and - How To Prepare For Elected Office in today's exciting conversation. Also, visit www.SheShouldRun.org to get your very own "Starter Kit" and to support them with your donations too! Contact Us at www.WomenVetsRock.org to learn more about The Work & The Vision of The 2030 Commission For Women Veterans & Military Families. Subscribe Today and Stay Connected As A Member of "The Women Veterans ROCK Podcast Posse!" ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful Leadership Development Programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College and the Undergraduate School of Continuing Education and Professional Studies. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans, Military Millennials, Gen Z and Military Families Too! Democracy Wins with Civic Engagement! - We Welcome New People, New Policies & Prose for Today's Women On The Move. Today's special guest is Katheryn (Kat) Kirkman. She served as a U.S. Air Force Captain. She continues to proudly serve our country as a Congressional Fellow in the office of U.S. Congressman Dwight Evans of Pennsylvania's 3rd Congressional District. Kat Kirkman is the Director of Military and Veterans in Pennsylvania's 3rd Congressional District where she is serving and connecting veterans to information, resources, educational and career opportunities. Meet a Post-Military Congressional Fellow and learn how you can become a Congressional Fellow too! Subscribe Today! Join The Women Veterans ROCK Podcast Posse and Meet Today's Amazing Women Leaders. ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Women Veterans ROCK On The Hill - The Podcast! It's the Award-Winning Podcast for Today's Women On The Move. We Are Dynamic Military Business Women, Community Leaders & Women Entrepreneurs who are in The Business of Connecting Our Listeners to New People, New Policies and New Prose - That Matters Most To Today's Women. In this episode of Women Veterans ROCK! On The Hill - you will meet State Senator Pat Spearman of the Great State of Nevada. She is the Nevada State Senator for District 1 in North Las Vegas. Senator Spearman is also President Tempore of Nevada's State Legislature. Senator Spearman is a Retired Lt. Colonel of the U.S. Army and has earned her Doctorate Degree in Business Management. She is a long-time Advocate for Women Veterans, Military Spouses, Military Families, and Military Children. The Women Veterans ROCK Welcomes State Senator Pat Spearman as a "New Member" of its National Public Policy Delegation. Women Veterans ROCK On The Hill is the Fastest Growing Group of Engaged and Enlightened Women Veterans, Military Women & Military Family Members. Subscribe Today! And, You Can Join The Women Veterans ROCK Podcast Posse and get our early alerts to meet amazing Women Leaders. ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; The STEM Civic Leadership Institute for JROTC Cadet Girls; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans, Military Millennials, Gen Z and Military Families Too! Today it is "Medical Moments w/ Dr. Dana Robinson-Street! We are having a fun, informal and audience friendly conversation about your health - Yes, it's about Women's Health. This is a wonderful and real conversation about how the conditions of our health impact the lives of our family members too! Today's special guest is Dr. Dana Robinson Street. She is a proud Retired United States Naval Officer; a Doctorate Family Nurse Practitioner; Professional Health Educator; Entrepreneur; and Consultant. Dr. Dana Robinson-Street is also a member of The Women Veterans Public Policy Delegation, Leadership Advisory Council. She provides wise council and insights on policy matters related to Health and Wellness, Family Caregiving, and America's Aging Veterans. Subscribe Today! -- Join The Women Veterans ROCK! Podcast Posse - and - Meet Today's Amazing Military Women In Legendary Leadership. ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans and Military Families. Its New People, New Policies & Prose with Dynamic Women Leaders for Women On The Move! We are the Premier Civic, Business, and Nonprofit Leadership Community for Today's Women Veterans, Military Millennials and Generation Z Emerging Leaders. In today's episode of "Creating The Life You Love" - You will meet - Dr. Jo Anne White, International #1 Best-Selling Author, Speaker Corporate Coach and Corporate Consultant. Dr. White is the CEO of Dr. Jo Anne White Consulting Services, LLC - she teaches people how to overcome adversity and turn challenges into opportunities. Dr. White has been featured online, in national and international publications such as CNN.com, Good Housekeeping and WebMD to name a few. She had made many guest appearances on radio and television networks such as NBC, CN8, Worlds Talk Radio and Voice of America. https://www.drjoannewhite.com/ joanne@drjoannewhite.com Contact Us at www.WomenVetsRock.org to learn more about our important work. Subscribe Today and Become A Member of "The Women Veterans ROCK Podcast Posse!" ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful Leadership Development Programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College and the Undergraduate School of Continuing Education and Professional Studies. Professor Deborah Harmon-Pugh is a proud retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
What makes messaging stick?Today, I'm digging into that question with marketing and communications expert, Ben Guttmann. Plus we'll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:The story behind the sale of Ben's agencyThe intangible benefits of having taken an agency through a saleFive key qualities of simply, effective messagingWhat we can learn about effective messaging from political campaign slogansWhy designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:WebsiteConnect on LinkedInInstagram: @ben.guttmannSimply Put: Why Clear Messages Win–and How to Design ThemResources:Read the first chapter of Simply Put for FreeNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
Women Veterans ROCK On The Hill - The Podcast! is the Award-Winning Podcast for Today's Women Veterans, Military Millennials, Gen Z and Military Families Too! It's Spring & Women Veterans Have Style! Join us as we enjoy today's journey to The School Where Image Rocks! It is here at Women Veterans ROCK where you will get a "Step-By-Step Blueprint" of how to create fresh and fashion-forward styles for Spring. Today's special guest is Lieutenant Colonel Carrie Howe. She is a proud Retired United States Marine Officer; an Image Consultant; a Leadership Coach; and an Adjunct Professor at Georgetown University Walsh School of Foreign Service. Ms. Carrie Howe is the President & CEO of Howe Global Initiatives. She has a keen ability to think critically about image, style and presence with a positive attitude towards creating fresh Personal & Professional Imaging and Style. Subscribe Today! -- Join The Women Veterans ROCK! Podcast Posse - and - Meet Today's Amazing Military Women In Legendary Leadership. ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful leadership development programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
We discuss the "Friends of the IDF" in leadership roles at Interscope (Kendrick's label), UMG (Drake's label and Interscope's parent company), NBC Universal (UMG's parent company), and Comcast (NBC Universal's parent company).We apologize for our tardiness and for this cop-out pop culture ep. We both had crazy schedules the last couple of weeks (on top of our side hustle as outside agitators on college campuses) and will be back to our regularly scheduled program next week ... BBL Drizzayyyy
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101
Women Veterans ROCK On The Hill - The Podcast! - Its New People, New Policies & Prose with Dynamic Military Women On The Move! In today's episode of "The Power of Posterity" you will meet Cadet Navil Perez, Lt. Colonel and Cadet Dally Perez, Chief Master Sgt. - two young and amazing JROTC Cadet Delegates who describe the life changing experiences in The Women Veterans STEM Leadership Program for Cadet Girls. We present highlights of our Nationwide National Enduring Partners. Contact Us at www.WomenVetsRock.org to learn more about The Work & The Vision of The 2030 Commission For Women Veterans & Military Families. Subscribe Today and Stay Connected As A Member of "The Women Veterans ROCK Podcast Posse!" ABOUT THE HOST Deborah Harmon-Pugh is a recognized authority on Women's Leadership in America. She has dedicated the past two decades to assisting women advance into positions of influence by leveraging their expertise and leadership strengths. She is the creator of proven and powerful Leadership Development Programs that guide women to becoming leaders in Civic Leadership, Business Leadership, and Nonprofit Leadership. Professor Deborah Harmon-Pugh is the National Campaign Chair of Women Veterans ROCK; The Women Veterans Civic Leadership Institute; and The Women Veterans Public Policy Delegation To Capitol Hill. She teaches in the Graduate School of Studies at Chestnut Hill College. Professor Deborah Harmon-Pugh is a retired Military Spouse of 27 years. ABOUT OUR SPONSOR Comcast NBCUniversal - We thank Comcast NBCUniversal for their support of Women Veterans, Military Families, and America's entire Military Community. For more information on how Comcast NBCUniversal is supporting the military community, visit the link below. www.corporate.comcast.com/values/military VISIT US & SUBSCRIBE TODAY Our Website Is: WomenVetsRock.org FOLLOW US ON SOCIAL MEDIA Facebook: @WomenVeteransRock Twitter: @WomenVetsRock LinkedIn: @WomenVeteransRock Instagram: @WomenVetsRock YouTube: @WomenVetsRock
In the latest episode of the Empowerography Podcast, my guest is Jaclyn Gallo. Hi, I'm Jaclyn. I'm a speaker, writer and life coach helping people create lives that spark the light inside of them. I'm a 2x bestselling author, host of the top 100 podcast Spark Your Light, and Tedx speaker who has delivered keynotes across the globe to organizations including Deloitte and Comcast NBCUniversal. My company, Spark Your Light Studios, has proudly reached millions of women in 96 countries. My journey began 7 years ago, when I found myself in a corporate internship, as a 21-year-old college student, questioning what I really wanted out of life. I wondered, "Is this it? Is this the best its ever going to get?" I knew that there had to be more out there for me. With no experience and no savings, I took a leap of faith and pursued my first business idea. It was a total failure, and I spent more than $50,000 (that I won in pitch contests, raised on Kickstarter and borrowed using credit cards) on ideas that never made it off the ground. Applying the lessons from the failures I experienced, I built a thriving company helping women use their failures as a springboard to achieve their goals, just like I did. And that's where it all began. In this episode we discuss failure, regret, courage, finding our purpose and the importance of listening as a coach. Website - https://www.jaclyngallo.com/ IG - https://www.instagram.com/jaclyntgallo/ FB - https://www.facebook.com/jaclyngallospeaker Podcast - https://open.spotify.com/show/4XQxx9Oaq5sZlvk2CKFn9x TEDx - https://www.youtube.com/watch?v=IitIgGHsPWw In this episode you will learn: 1. Why it's so important to re-frame the way we look at failure. 2. How embracing the hard things from the beginning with ultimately create more ease. 3. What the top 3 lessons are for coaches to implement into their coaching business. "I think it's so important to be motivated because entrepreneurship is really hard. And pursuing any dream is hard." - 00:05:35 "Helping people create lives that they love. I feel like so many people are just mediocre, kind of miserable, kind of bleh."- 00:32:58 "One of the most important things I've learned is that all things that are easy. Now, we're once hard for you. And so in order to create an easy life, which most of us are ultimately seeking on some level, the answer is to do the hard things." - 00:57:41 THE WORLD needs to hear your message and your story. Don't deny the world of that gift within you that the universe has gave to you. Someone out there needs to hear your story because it will support them in feeling hope, inspired and even transformed. Want to discover how I help my clients get out of their own way, show up and confidently share their message? I would like to invite you to check out my FREE MASTERCLASS REPLAY Start Your Own Podcast: Idea to Implementation Watch Here - https://www.youtube.com/watch?v=H7iItDG4qaI
In the latest episode of the Empowerography Podcast, my guest is Jaclyn Gallo. Hi, I'm Jaclyn. I'm a speaker, writer and life coach helping people create lives that spark the light inside of them. I'm a 2x bestselling author, host of the top 100 podcast Spark Your Light, and Tedx speaker who has delivered keynotes across the globe to organizations including Deloitte and Comcast NBCUniversal. My company, Spark Your Light Studios, has proudly reached millions of women in 96 countries. My journey began 7 years ago, when I found myself in a corporate internship, as a 21-year-old college student, questioning what I really wanted out of life. I wondered, "Is this it? Is this the best its ever going to get?" I knew that there had to be more out there for me. With no experience and no savings, I took a leap of faith and pursued my first business idea. It was a total failure, and I spent more than $50,000 (that I won in pitch contests, raised on Kickstarter and borrowed using credit cards) on ideas that never made it off the ground. Applying the lessons from the failures I experienced, I built a thriving company helping women use their failures as a springboard to achieve their goals, just like I did. And that's where it all began. In this episode we discuss failure, regret, courage, finding our purpose and the importance of listening as a coach. Website - https://www.jaclyngallo.com/ IG - https://www.instagram.com/jaclyntgallo/ FB - https://www.facebook.com/jaclyngallospeaker Podcast - https://open.spotify.com/show/4XQxx9Oaq5sZlvk2CKFn9x TEDx - https://www.youtube.com/watch?v=IitIgGHsPWw In this episode you will learn: 1. Why it's so important to re-frame the way we look at failure. 2. How embracing the hard things from the beginning with ultimately create more ease. 3. What the top 3 lessons are for coaches to implement into their coaching business. "I think it's so important to be motivated because entrepreneurship is really hard. And pursuing any dream is hard." - 00:05:35 "Helping people create lives that they love. I feel like so many people are just mediocre, kind of miserable, kind of bleh."- 00:32:58 "One of the most important things I've learned is that all things that are easy. Now, we're once hard for you. And so in order to create an easy life, which most of us are ultimately seeking on some level, the answer is to do the hard things." - 00:57:41 THE WORLD needs to hear your message and your story. Don't deny the world of that gift within you that the universe has gave to you. Someone out there needs to hear your story because it will support them in feeling hope, inspired and even transformed. Want to discover how I help my clients get out of their own way, show up and confidently share their message? I would like to invite you to check out my FREE MASTERCLASS REPLAY Start Your Own Podcast: Idea to Implementation Watch Here - https://www.youtube.com/watch?v=H7iItDG4qaI
Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook
Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook
Have you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging. Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to designing messages that resonate, inspire action, and stand the test of time. Dive into a conversation that will transform the way you think about marketing, leadership, and the art of communication. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. [00:00:00 - 00:03:00] Unveiling Simplicity in CommunicationIntroduction of Ben Gutman and the essence of simplicity in messaging.The backstory of Gutman's journey from a student to a marketing guru.The inspiration behind his book, "Simply Put." [00:03:00 - 00:08:00] The Science of Simple MessagesHow cognitive fluency impacts message reception and action.The struggle between sender complexity and receiver preference for simplicity.The role of empathy in crafting effective communications. [00:08:00 - 00:12:00] Design Principles for Powerful MessagingThe five design principles for simplicity in messages.The common mistakes in communication and how to avoid them.The significance of focusing on benefits over features. [00:12:00 - 00:16:00] The Art of SimplificationPractical strategies for simplifying complex ideas.The importance of asking "So what?" to find the core benefit.How to use the "So what?" method to connect deeply with your audience. [00:16:00 - 00:20:00] The Future of Communication: AI and BeyondGutman's nuanced view on the role of AI in communication.The potential and limitations of generative AI for content creation.How simplicity remains crucial amidst the rise of AI-generated content. Quotes:"The messages that work... are simple." - Ben Guttmann"We are all marketers in many ways." - Ben Guttmann Connect with Ben:Website: https://www.benguttmann.com/LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support
Crafting compelling messages that resonate with your audience isn't just an art – it's a science. Today's guest is Ben Guttmann. Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product. Today, we're diving into why clear messages win… and how YOU can design them. Here are 3 things to look forward to in today's episode: 1. What strange bet was given to Dr. Seuss that led to creating Cat In The Hat and Green Eggs & Ham… and what that has to do with making your messages more powerful 2. What creating simple and effective messages has to do with fluency 3. How to use the “Drill Build Method” to create messages that cut through the noise and resonate with people on an emotional level To learn more about Ben, visit https://gobeyondcurious.com/podcast/ben-guttmann/
In this episode of Work in Progress, I'm joined by Steve Ewell, executive director of Consumer Technology Association Foundation, and Keely Cat-Wells, founder & CEO of Making Space, to discuss how technology in improving access to jobs and career advancement for older adults and people with disabilities. Using tech to advance accessibility at work and at home was a key theme at this year's big CES 2024 conference in Las Vegas earlier this month. It is also the mission of the Consumer Technology Association Foundation, the philanthropic arm of the organization that runs the conference. Executive director Steve Ewell says the Foundation was created to serve "two growing, yet often overlooked, populations: older adults and people with disabilities. We really approach ways to use technology to improve lives of people in those populations." "It's really serving to both recognize companies that are doing this work really well, but also serving as a little bit of a carrot to attract the attention of companies that maybe hadn't addressed aging or disability yet." Ewell adds, "There's so much incredible innovation out there. Technology holds the promise to really improve lives across the board. When I meet these founders and look at the types of ideas that they're creating, the problems that they're trying to solve, I'm really a technology optimist for the opportunities that this technology can provide across work, home, and play. "The other piece that often gets ignored is you can live independently at home, and you can go to work, but if you don't have the opportunity to go out to a restaurant with friends, go to a movie, do other things like that, that's another opportunity for technology to really create those connections and create just that meaningful life that people can have." Among the startups catching the attention of CTA Foundation this year is Making Space, an accessible talent acquisition and learning experience platform that allows media companies to identify, train and access disabled, overlooked, and underrepresented talent pools. CEO Keely Cat-Wells explains that she founded Making Space as a result of her own personal experience as a person with a hidden disability in the workforce. "I was training to be a dancer in my teens, and then II became very unwell and then ended up spending a lot of my years in hospital. I got misdiagnosed, undiagnosed, and went through a lot of medical malpractice and trauma, and basically came out the other side of hospital as a disabled person. "I live with chronic illness and a hidden disability. I had never been in that space before. I had no idea what to expect, and I just started realizing that the world was so inaccessible." She says she was hired by a company in the entertainment industry, but after disclosing her disability and asking for accommodations and access requirements, she was told she no longer have the job. "That was the light bulb moment for me that I really wanted to do something and try and make sure that this doesn't happen to anyone else and just create a more equitable and accessible world for disabled people," says Cat-Wells. She says that Making Space has "built a tool and a feature within our platform that turns our lived experience of disability into transferable skills and professional strengths." The company has now partnered with Netflix and Comcast NBCUniversal to provide training and access to jobs in the entertainment industry. Learn more about those partnerships by listening to the podcast here, or wherever you get your podcasts. You can also find the conversation on our new Work in Progress YouTube channel. Episode 303: Steve Ewell, executive director, Consumer Technology Association Foundation, and Keely Cat-Wells, founder & CEO, Making SpaceHost & Executive Producer: Ramona Schindelheim, Editor-in-Chief, WorkingNationProducer: Larry BuhlTheme Music: Composed by Lee Rosevere and licensed under C...
In this episode of Work in Progress, I'm joined by Steve Ewell, executive director of Consumer Technology Association Foundation, and Keely Cat-Wells, founder & CEO of Making Space, to discuss how technology in improving access to jobs and career advancement for older adults and people with disabilities. Using tech to advance accessibility at work and at home was a key theme at this year's big CES 2024 conference in Las Vegas earlier this month. It is also the mission of the Consumer Technology Association Foundation, the philanthropic arm of the organization that runs the conference. Executive director Steve Ewell says the Foundation was created to serve "two growing, yet often overlooked, populations: older adults and people with disabilities. We really approach ways to use technology to improve lives of people in those populations." "It's really serving to both recognize companies that are doing this work really well, but also serving as a little bit of a carrot to attract the attention of companies that maybe hadn't addressed aging or disability yet." Ewell adds, "There's so much incredible innovation out there. Technology holds the promise to really improve lives across the board. When I meet these founders and look at the types of ideas that they're creating, the problems that they're trying to solve, I'm really a technology optimist for the opportunities that this technology can provide across work, home, and play. "The other piece that often gets ignored is you can live independently at home, and you can go to work, but if you don't have the opportunity to go out to a restaurant with friends, go to a movie, do other things like that, that's another opportunity for technology to really create those connections and create just that meaningful life that people can have." Among the startups catching the attention of CTA Foundation this year is Making Space, an accessible talent acquisition and learning experience platform that allows media companies to identify, train and access disabled, overlooked, and underrepresented talent pools. CEO Keely Cat-Wells explains that she founded Making Space as a result of her own personal experience as a person with a hidden disability in the workforce. "I was training to be a dancer in my teens, and then II became very unwell and then ended up spending a lot of my years in hospital. I got misdiagnosed, undiagnosed, and went through a lot of medical malpractice and trauma, and basically came out the other side of hospital as a disabled person. "I live with chronic illness and a hidden disability. I had never been in that space before. I had no idea what to expect, and I just started realizing that the world was so inaccessible." She says she was hired by a company in the entertainment industry, but after disclosing her disability and asking for accommodations and access requirements, she was told she no longer have the job. "That was the light bulb moment for me that I really wanted to do something and try and make sure that this doesn't happen to anyone else and just create a more equitable and accessible world for disabled people," says Cat-Wells. She says that Making Space has "built a tool and a feature within our platform that turns our lived experience of disability into transferable skills and professional strengths." The company has now partnered with Netflix and Comcast NBCUniversal to provide training and access to jobs in the entertainment industry. Learn more about those partnerships by listening to the podcast here, or wherever you get your podcasts. You can also find the conversation on our new Work in Progress YouTube channel. Episode 303: Steve Ewell, executive director, Consumer Technology Association Foundation, and Keely Cat-Wells, founder & CEO, Making SpaceHost & Executive Producer: Ramona Schindelheim, Editor-in-Chief, WorkingNationProducer: Larry BuhlTheme Music: Composed by Lee Rosevere and licensed under C...
Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly? In today's SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today's episode we're digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we're in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He's also the creator of an unusual tool that's helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you: Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive. AND… get there much faster with next-gen tools that do what no others can. Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.
Here are the things to expect in the episode:How important is it to consciously work on exercising your resilience in daily life?Many people naturally feel scared when considering making changes.What practical steps can you take if you are afraid to make a change?Building resilience has the power to ignite your inner light!And much more! About Jaclyn:Jaclyn Gallo is a speaker, writer, and life coach, inspiring women to create lives that spark the light inside of them. She's a 2x bestselling author, host of the Spark Your Light podcast, which is ranked in the top 1.5% of podcasts globally, and TEDx speaker who has delivered keynotes to top organizations, including Deloitte, Meta, and Comcast NBCUniversal.Jaclyn is also the founder and CEO of Spark Your Light Studios, a media company that has proudly reached millions of women in 96 countries. Jaclyn's work has been featured by Forbes, Elite Daily, Bustle, and Good Morning Washington. Connect with Jaclyn Gallo!Website: https://www.jaclyngallo.com/Instagram: https://www.instagram.com/jaclyntgallo/Spark Your Light Podcast: https://podcasts.apple.com/us/podcast/spark-your-light/id1485250275 Connect with Ingrid Dick!Facebook: https://www.facebook.com/IngridHealthCoachLinkedIn: https://www.linkedin.com/in/coachingrid/Instagram: https://www.instagram.com/coach_ingrid_uncensored/
Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675
Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Show SummaryOn this episode, we feature a conversation with Corie Weathers, a military spouse and Licensed Professional Counselor. We discuss the importance of cultural responsivity in mental health and Corie's latest book, Military Culture ShiftAbout Today's GuestCorie Weathers, licensed professional counselor (LPC), is a sought-after speaker, consultant, and award-winning author. Corie has focused her career for the last 20 years as a clinician specializing in marriage, the military culture, special forces, and leadership development. She has traveled internationally to visit troops and report on deployment conditions and has taught service families across the globe. In addition to providing subject matter expertise on military culture, Corie consults organizations and institutions on building trust, creating impactful programming, and working within a multi-generational team. Her advocacy has included being a part of Second Lady Karen Pence's Military Spouse's Employment Working Group and contributing to the passing of a Congressional Bill for licensure portability.Links Mentioned In This EpisodeCorie's Web SiteCorie's Book: Military Culture ShiftPsychArmor Resource of the WeekThis week's PsychArmor resource of the week is the PsychArmor the course, The Basics of Military Culture. In this four-part series, powered by PsychArmor in partnership with Comcast NBC Universal, you'll hear stories from six American service members about their experiences serving our country. You can see find the course here: https://learn.psycharmor.org/courses/military-culture-series This Episode Sponsored By: This episode is sponsored by PsychArmor. PsychArmor is the premier education and learning ecosystems specializing in military culture content PsychArmor offers an. Online e-learning laboratory that is free to individual learners as well as custom training options for organizations. Contact Us and Join Us on Social Media Email PsychArmorPsychArmor on TwitterPsychArmor on FacebookPsychArmor on YouTubePsychArmor on LinkedInPsychArmor on InstagramTheme MusicOur theme music Don't Kill the Messenger was written and performed by Navy Veteran Jerry Maniscalco, in cooperation with Operation Encore, a non profit committed to supporting singer/songwriter and musicians across the military and Veteran communities.Producer and Host Duane France is a retired Army Noncommissioned Officer, combat veteran, and clinical mental health counselor for service members, veterans, and their families. You can find more about the work that he is doing at www.veteranmentalhealth.com
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann.In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior.Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product.He also explored the power of simple messaging in branding and communication. Successful slogans like Apple's "A thousand songs in your pocket" and FedEx's "when it has to Be There Overnight" resonate with customers because they are concise, relatable, and empathetic.Ben shared a personal story about his dentist, who used a simple and relatable line, "You only have to floss the teeth you want to keep," which motivated him to start flossing regularly. This example highlights the power of empathy and direct communication in influencing behavior.Ben offers a wealth of resources on his website, including a weekly email newsletter with exciting ideas and downloads. You can also connect with him on LinkedIn. Ben is a wellspring of knowledge with his experience as a speaker, teaching marketing at Baruch College, and speaking at various meetups, corporations, non-profits, and conferences.Key Points from the Episode:Importance of simplicity in messaging and communicationFive principles for achieving simplicity in design: benefit to the receiver, focus on one thing at a time, stand out from noise, empathy for the audience, minimalismEditing process and conveying the message immediately in book titles and coversExamples of brands with simple messaging: Apple vs MicrosoftPower of simple and straightforward messaging in branding and communicationExamples of successful slogansApplication of simple messaging in personal relationshipsThe target audience for the book "Simply Put": leaders, entrepreneurs, advocates, faith leadersResources available on Ben's website: newsletter, downloads, LinkedIn connectionAbout Ben Guttmann:Ben Guttmann is a seasoned marketing professional, educator, and author dedicated to unraveling the motivations behind human behavior. With a wealth of experience running a successful marketing agency, teaching at Baruch College, and collaborating with major brands, Guttmann emphasizes the power of simplicity in winning ideas.Founder of the award-winning marketing agency Digital Natives Group, Guttmann's journey began with local businesses. It evolved into partnerships with notable entities like the NFL, Comcast NBCUniversal, and The Nature Conservancy. In addition to teaching marketing to aspiring professionals at Baruch College since 2014, Guttmann has contributed to major publications like the New York Times and the Wall Street Journal. He's a sought-after speaker at conferences and events, having organized the successful Queens Tech Night meetup series.Beyond his professional endeavors, Guttmann has served on the boards of influential organizations such as the Long Island City Partnership and the Queens Economic Development Corporation. His commitment to exploring new ideas, advising clients, and blending technology with humanity defines his current focus. Guttmann's impactful career underscores the significance of clear and direct messaging in a distracted world.Tweetable Moments:3:49 - “Marketing is...
About Jaclyn:Jaclyn Gallo is a speaker, writer, and life coach, inspiring women to create lives that spark the light inside of them. She's a 2x bestselling author, host of the Spark Your Light podcast, which is ranked in the top 1.5% of podcasts globally, and TEDx speaker who has delivered keynotes to top organizations, including Deloitte, Meta, and Comcast NBCUniversal.Jaclyn is also the founder and CEO of Spark Your Light Studios, a media company that has proudly reached millions of women in 96 countries. Jaclyn's work has been featured by Forbes, Elite Daily, Bustle, and Good Morning Washington. Connect with Jaclyn Gallo!Website: https://www.jaclyngallo.com/Instagram: https://www.instagram.com/jaclyntgallo/Spark Your Light Podcast: https://podcasts.apple.com/us/podcast/spark-your-light/id1485250275 Connect with Ingrid Dick!Facebook: https://www.facebook.com/IngridHealthCoachJoin my No B.S Nutrition group here! https://m.facebook.com/groups/1015759548608458/LinkedIn: https://www.linkedin.com/in/coachingrid/Instagram: https://www.instagram.com/coach_ingrid_uncensored/
Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise. Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann! Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover: The reason and ways we over complicate massages What makes a simple message impactful The negative impact of too many words How do we ensure the right result from our communication? Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence We can only care about so much Links: Buy the book : Simply Put! www.Benguttmann.com Ben Guttmann on LinkedIn Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message. Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood. Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Ben Guttmann, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BenGuttmann.com Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann Ben Guttmann on LinkedIn (in/benguttmann) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
This episode is a Patreon Exclusive!! This episode has a little bit of everything: Peter Popoff, Matt's crazy dream, Travis Scott's album, Cash Money vs. Star Trak Part 5,098 and a super deep dive on THE STREAMING WARS. Comcast NBC Universal operate a cable monopoly and have their hands in all things TV and film related. When you are a cable giant with extensive reach opportunities tend to fall at your feet. With that in mind, Comcast Group checked out the on demand landscape and elected to get involved with THE STREAMING WARS... but it hasn't quite gone as they've expected. Last quarter their streaming service Peacock lost $651M and is trending for a close to $3B loss for the year. How this has happened with all their great digital properties is anyone's guess but today Chad and Matt discuss this in detail and try to get to the bottom of it. For the first time ever we are offering FREE 7 DAY TRIALS OF OUR PATREON!!! Click the link [https://patreon.com/officialtrpe] to sign up now. For those of your ready to make the big leap… 15% discount applied to all yearly subscriptions at checkout‼️ Stop
ZeroEyes is a human-verified proactive gun detection solution that integrates into existing security cameras with a mission to stop mass shootings and gun-related violence. ZeroEyes was founded by four former Navy SEALs: Michael (Mike) D. Lahiff serves as Chairman and Chief Executive Officer of ZeroEyes, previously serving as Director of Digital Programs at Comcast NBC Universal where he oversaw the coordination between project management teams and software development teams in order to deliver multiple digital products. Prior to joining Comcast, Mr. Lahiff was the managing member of Horsemen Partners, a private fund focused on acquisitions of small and medium-sized businesses. Mr. Lahiff also spent ten years in the United States Navy as a Navy SEAL. Mike holds a Bachelor of Science degree in Business Administration and Finance from Columbia College and a Master of Business Administration in Private Equity and Venture Capital from the Wharton School at the University of Pennsylvania. Sam Alaimo is the Chief Revenue Officer and Co-Founder of ZeroEyes. Before founding ZeroEyes in 2018, Mr. Alaimo worked as an Operating Partner at Hawk Capital Partners, and previously as the Founder and Managing Director of the private investment firm Horsemen Partners. Mr. Alaimo also served in the US Navy as a Navy SEAL. He earned his MBA from Columbia University and his Bachelor of Science in Political Science. Rob Huberty is the Chief Operating Officer and Co-Founder of ZeroEyes. Before founding ZeroEyes in 2018, Mr. Huberty worked as a Pathways Operations Manager at Amazon, leading cross-functional teams, initiating process improvement, developing standard operating procedures, and serving as a mentor for his teammates. He served in the U.S. Navy as a Navy SEAL where he collaborated with international governments to conduct special operations, trained foreign forces to ensure mission success and employed innovative problem-solving. Rob earned an MBA from the Wharton School at the University of Pennsylvania, where he concentrated in Finance and General Management, and a Bachelor of Arts degree in Political Science and Government from the University of Arizona. Timothy Sulzer is the Chief Technology Officer and Co-Founder of ZeroEyes. Mr. Sulzer founded VEG-E Systems, one of the first indoor vertical farms in the US where he invented automated growing systems and plant-tracking software to optimize growth indoors. Before ZeroEyes, Mr. Sulzer founded another startup where he developed a computer vision application to detect and pattern animals for wildlife enthusiasts. Mr. Sulzer earned his Bachelor of Science in Environmental Science from Delaware Valley University, graduating Magna Cum Laude. Dustin Brooks is the Chief Customer Officer and Co-Founder of ZeroEyes. Before founding ZeroEyes in 2018, Dustin worked at Global Asset Technologies as a Military Instructor developing Navy SEAL candidates. Mr. Brooks served in the US Navy as a Navy SEAL for 6 years. Mr. Brooks earned his MBA from the Owen Graduate School of Management at Vanderbilt University, and a Bachelor of Science in Finance from Pennsylvania State University.
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