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Today I'm joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans. On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B. In this episode, we discuss the company's approach to serving customers, employers, and health plans. Plus we cover the impact of weight loss drugs and a challenging fundraising market on the fitness industry. In this episode, you'll learn: • How the Peerfit acquisition played into FitOn's strategy • The benefits of vertically integrating with a well-resourced company • Why Medicare reimbursement guidelines impact wellness trends and funding Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider FitOn App: https://fitonapp.com/ FitOn Health Website: https://www.fitonhealth.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:22) Ed's role as CEO of FitOn Health (03:17) Decision to merge with FitOn (08:21) Benefits of merging with FitOn (10:08) B2B side has grown 100% in revenue in a year and a half (13:15) Metrics FitOn optimizes for on the digital side (16:08) FitOn's ability to produce customized content for health plans (17:11) Collaboration with celebrities like Gabrielle Union and Giada De Laurentiis (18:26) Constant innovation and execution as a selling point (19:51) Wide variety of content categories on the platform (22:59) Investment in condition management and nutrition services (24:25) Focus on healthcare and outcome-based reimbursement (27:09) Need to connect nutrition, exercise, and healthcare for incentives (29:02) Trend of GLP-1 weight loss drugs impacting healthcare reimbursements (30:15) Behavior change is the key for sustained health improvements (32:54) Market leaders in adjacent categories may merge (34:39) Funding in digital health has slowed down, leading to acquisitions (38:19) The impact of Medicare funding on the healthcare industry (38:40) Medicare's reduction in reimbursement levels (40:15) YMCA and Medicare example (45:40) Conclusion
Ed Buckley is the CEO of FitOn, formerly known as Peerfit, the largest health and wellness platform on a mission to empower individuals to live healthy lifestyles by providing instant access to a variety of workout programs taught by top-of-the-line fitness professionals and celebrities. Noticing gaps in health and wellness, Ed's passion for problem-solving allowed him opportunities to work with talented teams in the industry. His experience leveraging advanced data methods, identifying new market solutions, and building and launching effective solutions will add value to any team. In this episode… Are you wanting to venture into the health and wellness industry as an entrepreneur? What do you need to know to succeed in this space? Upon graduating college, Ed Buckley found his passion as an entrepreneur in the health and wellness industry. His experience scaling a business and leading teams has earned him a wealth of knowledge in his field. After merging Peerfit with FitOn, he shares his success in leading the team and company to greater heights. In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Ed Buckley, CEO of FitOn, to discuss what it takes to thrive in the health and wellness industry. Ed shares how he became an entrepreneur, the idea behind Peerfit, how to raise capital, the merger between FitOn and Peerfit, and the secret behind its rapid growth.
Ed Buckley started Peerfit, which allows companies to offer fitness classes as part of their employee benefits package. The company grew to more than 150 employees before receiving an acquisition offer for almost $100 million from a major fitness brand widely reported to be Peloton. As part of the deal, Buckley retained some of the IP, which, in a strange twist, he was able to sell in another eight-figure exit months later.
Today I'm joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company's digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn's plan to build an omni-channel fitness bundle. In this episode, you'll learn: How to make a smooth transition from free memberships to paid Lindsay's tips & strategies for optimizing business growth FitOn's unique approach to keeping retention high & reducing churn Links & Resources Orangetheory Fitness Xponential Fitness CrossFit Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Lindsay Cook's Links FitOn's website FitOn is on the App Store FitOn is on Google Play Follow FitOn on Instagram FitOn is on Pinterest Follow FitOn on Facebook Peerfit's website
Investing in your employees is not just smart business. It is essential. When you have the right strategies for employee growth, the whole company benefits - including the bottom line. Discover how investing in employees can create more growth for your company. Today's guest is Ed Buckley, Chairman and CEO at Peerfit. Inc Magazine ranked his company #140 on the 2021 Inc 5000 list. Peerfit is the market leader in connecting employers and carriers with innovative fitness experiences. Ed and I talk about investing in your employees. We share what is working and what isn't. Ed has created a fantastic team. He knows investing in your employees has been a massive factor in growth. Get the show notes for Investing in Your Employees for Rapid Growth with Ed Buckley at Peerfit Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #EdBuckley with your host @GeneHammett https://bit.ly/gttEdBuckley #InvestingInYourEmployees #GeneHammettPodcast #GHepisode831 #GTTepisodes #Inc2021 #InnovativeFitnessExperience Give Growth Think Tank a review on iTunes!
Maria Juan, the VP of Marketing at Peerfit joins the podcast. Maria takes a deep dive into how the marketing team at Peerfit approaches email marketing, she shares what is and isn't working for them, and tells us how they build a genuine relationship with their audience. Maria's LinkedIn: https://www.linkedin.com/in/linkwithmaria/ Peerfit Website: https://peerfit.com/
“Passion is key. Be obsessed with the solution you're offering,” shares Ed Buckley, who transformed the fitness industry through creating a flexible corporate wellness program. Tune in to Million Dollar Monday to hear the story of Peerfit and key advice to growing a company through networking and fundraising.Chapter Summaries 00:01:00 - Introducing Ed Buckley and Peerfit00:04:57 - Turning an Idea into a Business00:07:56 - Support from Florida Blue00:12:38 - Creating Wealth00:13:51 - Investment from Florida Funders00:15:42 - Advice for Aspiring EntrepreneursKey takeaway'sAt Peerfit we help employers and health insurance plans pay for their members to go to fitness experiences. It's really about being physically active and going with your peers, right? The mental, emotional, social health. It's not just about the physical activity.We always assume that corporate wellness or works at wellness dollars would be a piece of the business, but it turns out that it was the business. That was the piece, you know, you can't be all things to all people. You got to find one lane and run it. And especially when you're getting that early traction. Once you get the first person in your network that is somehow connected to investors, then almost everyone is now connected to investors. So it took me three degrees to get there. And then from there, it's just literally talking to them about your idea, talking to them about your passion.A mentor of mine always said, nobody can tell the business better than you. You're the founder. You're the CEO. You got where it was going. And you get where it's going now. No one should be able to pitch this business better than you.I think passion is the key. You've got to be passionate. If you're doing this because you have a degree in entrepreneurship or you think startups are cool, you are doomed to fail. If you're really passionate and you're fairly competitive, when you take a loss, it almost energizes you more than those high highs. Embrace the lows and see them as opportunities to get galvanized, to get excited and to figure out whatever it is that gets you back to growing and going. Mentioned Episode: Marc Blumenthal Resource Links:Ed Buckley's Website Peerfit.comLinkedIn InstagramTwitter CONNECT WITH MILLION DOLLAR MONDAY!!Follow us on Instagram! | Follow us on YouTube!
Wellness benefits are incredibly popular at companies, but can often be underutilized by teams. That's where Peerfit CEO Ed Buckley comes in with flexible fitness solutions that allow peers to work out together. Join us as he shares how corporate teams are benefiting from Peerfit's flexible fitness programs.
Voices from the Field --- Sport Industry Professional Insights
Hosts Brian Avery and Shelley Lyle, with the University of Florida Department of Sport Management, Office of Engaged Learning interviewed Ed Buckley, Chairman, and CEO of Peerfit. Ed received his bachelor's in public relations, master's in public health management and policy, and doctorate of philosophy in digital health behavior from the University of Florida (triple Gator). While attending Florida he was a graduate research assistant for the UF department of health behavior and a group fitness instructor for Gainesville Health and Fitness. Ed is currently a contributing writer for Get Your Fit Together, the VP and Board of Directors for Balance 180, and Chairman and CEO of Peerfit. #GoGators #UF #UFSPM
Hey everyone! Super excited for you to hear this episode. I've been getting a lot of questions about what it takes to get investors in your brand, so here's your answer! Ed Buckley and I sat down and talked about what it's been like to build Peerfit over the past ten years, and it's truly a great conversation. Ed is super knowledgable on the subject, but also just has a great attitude towards brand building in general. I hope you love it, and don't forget to subscribe and share with a friend!To follow Peerfit, click here! For the playlist we reference, click here! Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)! To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here! Amazing Friday Society Partner Resources:To follow TalentHack on Instagram, click here! To get access to their amazing online community of FitPros, click here!
Maria Juan, the VP of Marketing and Communications at Peerfit joins the podcast. We talk about how there's really no difference between B2B and B2C, why marketers should stop ignoring consumer-based channels, how marketing as if you're talking directly to the end consumer can be a game changer and much more.
John Mills joins us to discuss Peloton acquiring Peerfit.More news out of Taiwan about manufacturing.SoulCycle's decline is an embarrassment of riches with an emphasis on "embarrassment."Peloton accuses Norditrack of trying to illicitly access their advertising plans.New Artist Series with Metallica.Peloton partners with Spotify and its Hot Country playlist.The Turkey Burn is back and now it's part of Gratitude Week.Dr. Jenn - Turning Point ClassesBike Boot Camps and Tread Boot Camps now have separate categories. GrooveOn makes a great holiday gift.iPhone app now has the "Not Taken By Me" filter.Alex Toussaint was on Fox NFL Sunday.Tunde signs with ICM and takes over Vogue Beauty's Instragram.Peloton launches a two-part series about HBCUs.Peloton SVP and Head of Global Marketing & Communications, Data Treseder, is featured at Debug 2020.Jenn Sherman is launching a new signature series.Emma Lovewell bought a new house.All this plus our interview with Paul BradleySee omnystudio.com/listener for privacy information.
John Mills joins us to discuss Peloton acquiring Peerfit. More news out of Taiwan about manufacturing. SoulCycle's decline is an embarrassment of riches with an emphasis on "embarrassment." Peloton accuses Norditrack of trying to illicitly access their advertising plans. New Artist Series with Metallica. Peloton partners with Spotify and its Hot Country playlist. The Turkey Burn is back and now it's part of Gratitude Week. Dr. Jenn - Turning Point Classes Bike Boot Camps and Tread Boot Camps now have separate categories. GrooveOn makes a great holiday gift. iPhone app now has the "Not Taken By Me" filter. Alex Toussaint was on Fox NFL Sunday. Tunde signs with ICM and takes over Vogue Beauty's Instragram. Peloton launches a two-part series about HBCUs. Peloton SVP and Head of Global Marketing & Communications, Data Treseder, is featured at Debug 2020. Jenn Sherman is launching a new signature series. Emma Lovewell bought a new house. All this plus our interview with Paul Bradley
My guest is Ed Buckley, the founder, and CEO of PeerFit. When Covid hit, his customers stopped going to workout facilities. They stayed home. Ed realized this quickly and pivoted quickly, not missing a beat. Listen to learn how he did this pivot.
In 2019 Peerfit received an investment of $18M to expand its wellness offerings. But what was it about their platform that caught so much attention? Peerfit’s a network service that partners with employers to offer employees a wellness program benefit. It connects workers to local fitness experiences and wellness services. The hook? By investing in the wellness of your employees, you’re investing in the health of your business. In this episode, Trevor chats to Maria Juan, a diehard creative, and Peerfit’s Veep of Marketing. They talk about the benefits of using a program like Peerfit and deep dive into strategy. The nature of Peerfit’s B2B services means their sales team relies on leads that target the C-level employees. They work from the top down. But that doesn’t mean their marketing team has to do the same. In fact, Maria’s team does the opposite. Their marketers target employees and work from the bottom up. How? By pushing out as much content as possible on a variety of platforms. She relies on content to reach those using the service. She engages with them, creating evangelists that will champion the brand from the ground up. She says that by investing in content, you teach people about your organization. This creates opportunities to generate leads and drive sales. Trevor and Maria cover:
Ed Buckley is the CEO of Peerfit, a company that creates a streamlined way for people to connect their health dollars with fitness experiences people actually want to use. When COVID-19 hit, the company underwent a large restructuring process. Because of the unknown nature of the virus, the company needed something that could provide structure but allowed for flexibility later down the road. This is why Ed decided to work with AgileThought and consultant Christy Erbeck. In this episode, both Ed and Christy share their 90-day reflections on how agile has worked for Peerfit and what it looks like when decisions are made within teams and not from a sole leader. Ed himself shares how this restructuring has freed him up to think about the future of the company and how the 90-plus employees within the organization are managing the agile framework. Key Takeaways How AgileThought and Agile are applied in a business setting. What gets you here doesn’t get you there. This year you were forced to take a different approach. Christy, as an outsider, had to come in and really take a top-down approach to see where there was a duplication of efforts and how to streamline Peerfit more effectively. Ed had to reduce his staff by a significant amount due to COVID-19, he was going to lose some key players and needed to adopt a more “fluid” approach in discussion making. When you empower your people, you move faster. Reflections on how Agile has helped Ed’s business Ed feels free and can choose what actions to be involved with vs. letting his team handle it. Ed now has the opportunity to look forward instead of being stuck in his business and being the central point for making all the company’s decisions. Before, the company had very cleared departments or silos. AKA, the sales team, the account management team, etc. Now, they have three North-star teams and each team is attached to one north-star goal. How Peerfit restructured their team It was a messy process trying to figure out who should be on what team. Some team members were afraid that if they weren’t put on the ‘right’ team, they didn’t feel part of the organization. It is definitely a work in progress. However, Ed set up slack channels to help address concerns and keep people within the organization informed on upcoming changes. Clear communication has been key to helping everyone feel at ease and understanding who is on what team. In the beginning, the AgileThought team gave Peerfit a couple of options that they could implement and the pros and cons of each one. Mentioned in this Episode: Peerfit.com Ed Buckley (LinkedIn) Christy Erbeck (LinkedIn) Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!
A few years into Maria Juan’s time with Peerfit, they had to pivot their whole brand from Direct to Consumer to Business to Business. Through this rebrand and shifting of position, Peerfit exploded in its success as an app and service. Maria is the VP of Marketing of Peerfit, which is redefining the corporate wellness space. Peerfit is on a mission to get employers to pay for employee’s exercise and health benefits. Peerfit makes it easy for each employee to book whatever exercise class they want in town. With hundreds of thousands of users, Maria has led marketing campaigns that have led to massive success. In this episode we discuss: How Maria translated her marketing work in the dance world to Peerfit Why Peerfit pivoted from B2C to B2B How Peerfit rebranded How Peerfit won an Emmy for their commercial The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/maria-juan This show is Sponsored by Gattozzi Collective! --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message
In this episode of the SLN Podcast, Laurenn Cutshaw is joined by Ed Buckley, Founder, and CEO of Peerfit. Peerfit is a flexible fitness solution that lives in the corporate wellness category and is fully paid for by health insurance. COVID as we all know created a lot of chaos for fitness operators. Many are struggling to innovate, stay relevant to members, and find alternate revenue streams. Peerfit in contrast used this time to enhance operational efficiency, strengthen their culture, and prepare for the future. Ed and Laurenn cover a lot of topics in this episode, including how Fitbit made counting steps cool, the next big personal data metric, and the value and behavior of the 65+ crowd.
In today’s episode, Maria Juan — Vice President of Marketing at Peerfit — tackles your healthcare-focused marketing and PR questions, like how to make data from a small sample size work for you, the importance of internal PR and marketing for your agency, and best way to share the patient experience with limited samples.
Ed Buckley is the CEO of Peerfit, a digital platform that makes it easy for employers, insurance carriers, and brokers to offer fitness classes to their clients and employees. Peerfit users gain access to a variety of services and experiences, empowering them to personalize your journey to wellness, to lead a more active and healthier lifestyle. Peerfit is on a mission to empower individuals to live healthy and active lifestyles. They believe wellness is personal and fitness is more fun with friends. Their day isn't complete without a little sweat and they stay motivated by their community. They believe today’s corporate wellness is stale and boring, and they're changing that. Sign up for THE WEEKLY GRIND, my weekly newsletter with tips, tools, and strategies for growing your business: http://www.justgogrind.com/newsletter/ JUST GO GRIND Show Notes with links to everything mentioned in this episode: http://www.justgogrind.com/podcast/ JUST GO GRIND on Instagram: https://www.instagram.com/justgogrind/
In episode 28, I had the opportunity to spend time with a seasoned digital health executive, a self-described behavioral nerd, and a national leader I deeply admire. Dr. Ed Buckley is the CEO of Peerfit, a company and platform that connects employers, brokers, and insurance carriers to local fitness experiences. While spending time together, Dr. Buckley and I discussed Peerfit's ten-year journey and the opportunities he and his team have discovered, which is fueling explosive national growth for the company. But, most importantly, our conversation quickly turned very authentic and emotionally raw as we discussed how difficult it is to build a company from scratch, and the ups and downs an entrepreneur experiences both personally and professionally. Dr. Buckley then offered inspiring advice for taking care of oneself during the journey. I am excited for you to experience Dr. Buckley's immense passion for his mission in life, where him and his team at Peerfit are heading, and the advice he seeks from all of us toward the end of the podcast. Because of committed leaders like Dr. Buckley, and community members like you supporting him, we will continue to move the health of our country forward, by doing it together! While listening to any of our episodes, please make sure to join our online community at passionatepioneers.com in order to share feedback and ideas with our guests and to interact with the global community. Lastly- please subscribe to the podcast so you will automatically receive episode updates in your podcast player. Simply search Passionate Pioneers with Mike Biselli in iTunes or Spotify, or wherever you listen to your podcasts. Support this podcast
Today I’m joined by Ed Buckley. Ed is the Chairman and CEO of Peerfit. In today’s episode, I talked with Ed about pioneering the concept of “fully-funded fitness”, building the billion-dollar bridge between fitness and healthcare, and what the significance of the name, “Peerfit”. I had a great time chatting with Ed and I hope you enjoy listening. Let’s get into it. More from Ed & Peerfit >> Edward J. Buckley, III, PhD, is the CEO of Peerfit, the market leader in connecting employers and carriers with innovative fitness experiences. Ed leads Peerfit’s expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry, and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace. Ed holds a PhD in Digital Health Behavior, and a Master's of Public Health, from the University of Florida. He is also the co-founder and Vice-President of the Board of Governors for Balance180, a non-profit that encourages children with disabilities to be physically active. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.
Chi-Tien Lui is known the world over as one of the last people who can repair and preserve TV art. Because the video art by the likes of Andy Warhol and Nam June Paik were made with now antiquated televisions. Inevitably, those break. And finding the right replacement parts is almost as difficult as finding someone who knows how to actually fix these things. But the only other alternative is letting those works of art be lost forever. And that can’t happen. Sign up for Peerfit at: wellness.Peerfit.com/weirdwork
Summer camp usually brings to mind outdoor sports, campfire songs, and terrible food. But the idea of camp that so many people have come to know has evolved into something they might never have imagined. Alexander Rossi is the creator of YouTube STAR Camp, a summer program that helps kids learn the skills they need to become the next great YouTube stars. And while it might not sound like it at first, this camp has something every kid will want… and need. Sign up for Peerfit at: wellness.Peerfit.com/weirdwork
Colleen Wilson was a top private mortgage banker in New York City. She was also the youngest. No small feat. But after rescuing a deaf pooch named Charlie, it completely changed the way she saw the banking industry. So she left it all behind. Not long after, Colleen founded Pets on Q, an animal influencer agency. She talks about what makes an animal a true influencer, why an Insta-fame begins as a pup, and what it’s really like to manage famous pets. Sign up for Peerfit at: wellness.Peerfit.com/weirdwork
Interview with Ed Buckley, III, CEO of Peerfit
Peerfit began with 8 employees and now has 100+ spread across the country. Their mission is ambitious! "It's to refine corporate wellness," states Chris Patton. He continues, "The value add is that we're doing something that it's hard for gyms to do, which is make that connection to the insurance carriers. Gyms and studios are good at what they do, but dealing with insurance probably isn't in the top 5 of that list!" he jokes. Peerfit's model is an idea whose time has come and is a win for all parties. Listen now to learn how your organization can get involved.
In this episode you’ll learn: • How Emma and Peerfit build relationships with their local corporate markets • The way that their network is growing organically • What they’ve done to work with MINDBODY and to have a seamless booking system for the end users • How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://peerfit.com https://www.instagram.com/peerfit/ https://www.facebook.com/peerfit https://twitter.com/peerfit https://www.linkedin.com/company/peerfit-inc https://www.mindbodyonline.com
Wellness is evolving, but it is also an often-challenging subject for advisors. What is working and what isn't? What will provide a demonstrable ROI and how do you set expectations and position these programs with prospects and clients? Ed Buckley, Chairman and CEO of Peerfit, has studied this area for years and has the answers you need to make wellness an integral part of your offerings. Get full show notes and more information here: http://bit.ly/2XsjgJh
In Episode 21 of the WHOA GNV Podcast, we are bringing you the CEO of Peerfit, Ed Buckley! (with a guest appearance from Maria Juan, VP of Marketing!) We talk about a bunch of different topics like the importance of pivoting in your business, business funding, company culture, and more. CONNECT WITH OUR GUESTS: PEERFIT https://peerfit.com/ https://www.facebook.com/peerfit https://www.instagram.com/peerfit/ https://twitter.com/peerfit https://www.linkedin.com/company/peerfit-inc/ ED BUCKLEY: https://www.linkedin.com/in/ejbuckelyiii/ CONNECT WITH MY CO-HOST, TY RUCAREAN: https://www.instagram.com/bestofgainesville/ LET'S BE FRIENDS: Instagram: http://instagram.com/collinaustin Facebook: http://facebook.com/thecollinaustin Snapchat: https://www.snapchat.com/add/ns4lcollin Website: http://collinaustin.com Twitter: http://twitter.com/realcollin Medium: http://medium.com/@collinaustin CONNECT WITH NS4L: Instagram: http://instagram.com/NS4L Facebook: http://facebook.com/newscooters4less Website: http://NS4L.com Twitter: http://twitter.com/NS4L Medium: http://medium.com/@NS4L ABOUT THE WHOA GNV PODCAST: THE PODCAST BRINGING YOU BUSINESSES AND INDIVIDUALS THAT MAKE YOU GO WHOA! Collin Austin, founder of New Scooters 4 Less, and Ty Rucarean, founder of Best of Gainesville, have come together to bring you incredible and inspiring stories of entrepreneurs, business men and women, and other awe inspiring leaders. Hear the fascinating challenges individuals have had to persevere through. Soak in the wisdom of talented men and women that have had the grit and focus to get to glory. Reflect on their life-altering stories. Join in and celebrate the wins with them (and us) as well. If it makes you go “WHOA!”, it’s on this podcast! Educate yourself and grow as we come together EVERY Monday at 8am to learn from the BEST. Ty and I are SUPER passionate about Gainesville, FL so we decided to create a podcast CENTERED here in Gainesville. Of course we will bring in guests from other places and have a ton of fun learning from those outside our realm, but we want to have a heavy focus on showing off Gainesville's talent and what makes this place so special. We are on a mission to KEEP our talented students coming out of UF, a top ten public university HERE in Gainesville. We want to help Gainesville businesses recruit top talent to Gainesville, FL. We want to help Gainesville bring in new businesses. We want to help the small businesses in Gainesville learn from others and from one another in order to grow and be more fruitful. WELCOME TO GAINESVILLE’S PODCAST. Join us for this journey and listen on... iTunes: https://itunes.apple.com/us/podcast/whoa-gnv-podcast/id1381002391?mt=2&i=1000410719480 Soundcloud: https://soundcloud.com/whoagnv Stitcher: https://www.stitcher.com/podcast/whoa-gnv-podcast?refid=stpr Spotify: https://open.spotify.com/show/3vZ0Bg4FJmdx3VPKg4ehMf Overcast: https://overcast.fm/itunes1381002391/whoa-gnv-podcast --- Support this podcast: https://anchor.fm/whoa-gnv-podcast/support
When a lifelong learner falls in love with fitness, you get Edward J. Buckley Jr., CEO of Peerfit, a universal account for fitness that is accessed as an employee benefit through major insurance providers. And Buckley and his team didn't just create a better way to do workplace wellness, they did it the hard way - connecting the healthcare and the fitness industries. “How do you build a bridge between traditional healthcare and all the incentives that go in the fitness industry?” Buckley said, "We like to say, 'it's a billion dollar bridge, we'll build it for you.'" After years of work proving out the Peerfit model, the group celebrated signing a contract with its first major insurance carrier. But after the champagne bottles (or matcha, it's a fitness company after all), the carrier told them they needed to renegotiate the contract - or they would "tear the contract up." Overcoming obstacles is a big part of starting a company, but Buckley and team had to fight for their lives. “Put the blinders on and look at the path back up the mountain - not look how far I fell or how could they do this to me," Buckley said. That attitude to learn and work through mistakes came from an overall lifelong thirst to learn - from pursuing his PhD to sending his board of directors more updates than they need. "If you’re constantly getting input and you’re constantly learning, you never really have to have a big learning moment," Buckley said. And to empower his team to learn the same way, Buckley and the company's leadership are less concerned about where their team works and at what hours and are more concerned with rewarding great talent. Peerfit was recently ranked on the 2018 Top Company Cultures List by Entrepreneur, which is a remarkable feat by itself, but even more remarkable when that culture was created entirely digitally. Employees work entirely remotely, which Buckley sees as an advantage to recruit top talent across the country. That sort of innovative business culture led Peerfit to close its recent round of funding - its $8 million series B - and to create a super-secret startup within the startup that Buckley said will help to double Peerfit’s core business. Catch Buckley making a lot of appearances on the company's Instagram and listen to a lot more about his goals - personal and professional - on this week's episode of #WeGotGoals, available anywhere you get your podcasts (like Spotify!). Don’t forget to listen all the way through for a real-life goal getter (and if you want to be featured on the pod as a goal-getter, email Cindy and cindy@asweatlife.com). Feeling generous? Take five seconds and leave a rating and a review on iTunes so we can continue to reach listeners around the world.
Edward J. Buckley, III, Ph.D., is the CEO of Peerfit, a digital platform that makes it easy for insurance carriers, brokers, and employers to offer local fitness classes to their clients and employees. Ed leads Peerfit's expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry and […] The post Ed Buckley, III, PhD with Peerfit and Mary Ellen Garrett with Merrill Lynch appeared first on Business RadioX ®.
Ed Buckley, the CEO and co-founder of Peerfit, and a friend of mine sat down with me to talk about where his company is at and where they hope to go. We discuss working with enterprise health, breaking through to insurance companies, and preparing for Series B funding! Take a listen, he has a lot of great advice and a fierce passion for what he does.
After spending 9 years in college, Ed shares his tips on how to make the most of it and how it taught him how to hustle! He has also built businesses while in college! A man with passion and persistence! Ed talks about how he has quickly grown and scaled his company with Peerfit. A few highlights from this interview include: - Ed shares how you can leverage college for your business. - Brandon and Ed talk about how Peerfit was first created. - Ed shares how he builds a community around group fitness. - How Ed was able to quickly expand his business. - Ed shares how important it is to always communicate with your team.
Learn the story of Ed Buckley and how he founded fitness community PeerFit. Hear the lessons Ed has had to learn the hard way in this fascinating look into his journey.