Maximize Business Value Podcast

In this week's episode of "Maximize Business Value," Dave Casey continues his discussion about the sales process with Darren Williams. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value!Listen to part one on youtube here. #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn More about Dave CaseyDave Casey is a partner at Mastery Partners, working with owners to maximize the value locked up in their businesses. Using his background and experience, he utilizes the four-part process Mastery has perfected to analyze, assess, map out, and execute plans to ensure the business owner realizes the very top valuation for their enterprise.Casey is an engaged business leader with an eye for business transformation, particularly in the verticals of technology, cyber security and IT managed services.  Dave previously founded and grew an IT managed services company, brought it through a successful exit, and today helps companies develop long range plans with an eye to sound security and operational processes.Dave serves on the board of Business Navigators, a business servant leadership non-profit in the DFW area. He is also a founder and board member of Biz Owners Ed, a 501 (c)(3) enabling serious entrepreneurs to dramatically scale and improve their businesses.Learn More about Darren Williams With over 30 years of leadership in management, operations, and sales, Darren Williams is a seasoned business advisor specializing in business value growth, leadership development, and operational efficiency. As a Certified Partner with Mastery Partners, he helps business owners optimize their companies, increase profitability, and prepare for successful transitions. Darren's extensive experience includes 18 years in the construction industry, where he led and scaled roofing companies, most notably as President & CEO of a private equity-backed firm. There, he played a key role in evaluating acquisitions, driving strategic growth, and strengthening business structures for long-term success.Learn More about Mastery PartnersElevating Businesses to Achieve The Business Owner's Dream ExitThe unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reaMastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Dave Casey discusses the sales process with Darren Williams. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn More about Dave CaseyDave Casey is a partner at Mastery Partners, working with owners to maximize the value locked up in their businesses. Using his background and experience, he utilizes the four-part process Mastery has perfected to analyze, assess, map out, and execute plans to ensure the business owner realizes the very top valuation for their enterprise. Casey is an engaged business leader with an eye for business transformation, particularly in the verticals of technology, cyber security and IT managed services.  Dave previously founded and grew an IT managed services company, brought it through a successful exit, and today helps companies develop long range plans with an eye to sound security and operational processes. Dave serves on the board of Business Navigators, a business servant leadership non-profit in the DFW area. He is also a founder and board member of Biz Owners Ed, a 501 (c)(3) enabling serious entrepreneurs to dramatically scale and improve their businesses.Learn More about Darren Williams  With over 30 years of leadership in management, operations, and sales, Darren Williams is a seasoned business advisor specializing in business value growth, leadership development, and operational efficiency. As a Certified Partner with Mastery Partners, he helps business owners optimize their companies, increase profitability, and prepare for successful transitions. Darren's extensive experience includes 18 years in the construction industry, where he led and scaled roofing companies, most notably as President & CEO of a private equity-backed firm. There, he played a key role in evaluating acquisitions, driving strategic growth, and strengthening business structures for long-term success.Learn More about Mastery PartnersElevating Businesses to Achieve The Business Owner's Dream ExitThe unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximuMastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Dave Casey introduces Jeff Sandene, President of Sandene Strategies LLC. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn More about Dave CaseyDave Casey is a partner at Mastery Partners, working with owners to maximize the value locked up in their businesses. Using his background and experience, he utilizes the four-part process Mastery has perfected to analyze, assess, map out, and execute plans to ensure the business owner realizes the very top valuation for their enterprise. Casey is an engaged business leader with an eye for business transformation, particularly in the verticals of technology, cyber security and IT managed services.  Dave previously founded and grew an IT managed services company, brought it through a successful exit, and today helps companies develop long range plans with an eye to sound security and operational processes. Dave serves on the board of Business Navigators, a business servant leadership non-profit in the DFW area. He is also a founder and board member of Biz Owners Ed, a 501 (c)(3) enabling serious entrepreneurs to dramatically scale and improve their businesses.Learn More about Jeff Sandene Since 1996, Jeff Sandene has built lasting relationships with executives, business owners, and their families by listening attentively to their personal, business, and financial goals. Jeff is known for Implementing strategies objectively, with integrity and with diligence. He strives to help his clients grow and preserve their wealth by creating comprehensive financial plans and professional investment portfolios.Sandene's core philosophies for planning and investing are heavily influenced by evidence-based investing and behavioral economics.  Jeff makes decision based on facts, not emotions or hype, with an intense focus on risk management. Jeff believes that secure financial future requires discipline, hard work, and a long-term perspective.  He has applied those attributes towards completing over 20 marathons, including four Boston Marathons. In addition to achieving the Certified Financial Planner® (CFP®) designation, Jeff also earned an MBA in Finance from The University of Texas at DaMastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Darren continues his conversation with Christian Landers from where he left off last episode. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! Part one of this podcast can be found at the following link: https://youtu.be/QcKUQHOB7VM #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn more about Darren Williams With over 30 years of leadership in management, operations, and sales, Darren Williams is a seasoned business advisor specializing in business value growth, leadership development, and operational efficiency. As a Certified Partner with Mastery Partners, he helps business owners optimize their companies, increase profitability, and prepare for successful transitions. Darren's extensive experience includes 18 years in the construction industry, where he led and scaled roofing companies, most notably as President & CEO of a private equity-backed firm. There, he played a key role in evaluating acquisitions, driving strategic growth, and strengthening business structures for long-term success.Learn more about Christian Landers Christian Landers is all about shaking things up and helping leaders crush their goals! His entrepreneurial journey kicked off at 24 when he boldly jumped from a comfy corporate sales gig into the wild world of franchising. After three rollercoaster years, He sold his franchise, narrowly dodging bankruptcy. Instead of retreating to corporate life, he dove headfirst into new challenges, spending the next 15 years in leadership roles at fast-paced entrepreneurial companies.Fast forward to 2015, when he found himself as COO of a Medical Affairs Company that was struggling. That's when he discovered the magic of the Entrepreneurial Operating System (EOS) through the book Traction. Implementing EOS was a game-changer, breathing new life into the company and sparking incredible growth. Eight years later, with the help of a Professional EOS Implementer, he achieved amazing results in two more businesses using EOS.If you're ready to unlock the magic of EOS and elevate your organization, team up with Christian to make it happen!Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Darren introduces EOS Implementer Christian Landers. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! Part two of this podcast will be released next week! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn more about Darren Williams With over 30 years of leadership in management, operations, and sales, Darren Williams is a seasoned business advisor specializing in business value growth, leadership development, and operational efficiency. As a Certified Partner with Mastery Partners, he helps business owners optimize their companies, increase profitability, and prepare for successful transitions. Darren's extensive experience includes 18 years in the construction industry, where he led and scaled roofing companies, most notably as President & CEO of a private equity-backed firm. There, he played a key role in evaluating acquisitions, driving strategic growth, and strengthening business structures for long-term success.Learn more about Christian Landers Christian Landers is all about shaking things up and helping leaders crush their goals! His entrepreneurial journey kicked off at 24 when he boldly jumped from a comfy corporate sales gig into the wild world of franchising. After three rollercoaster years, He sold his franchise, narrowly dodging bankruptcy. Instead of retreating to corporate life, he dove headfirst into new challenges, spending the next 15 years in leadership roles at fast-paced entrepreneurial companies.Fast forward to 2015, when he found himself as COO of a Medical Affairs Company that was struggling. That's when he discovered the magic of the Entrepreneurial Operating System (EOS) through the book Traction. Implementing EOS was a game-changer, breathing new life into the company and sparking incredible growth. Eight years later, with the help of a Professional EOS Implementer, he achieved amazing results in two more businesses using EOS.If you're ready to unlock the magic of EOS and elevate your organization, team up with Christian to make it happen!Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Terry introduces an expert in the telecommunications Industry, Dee Herman. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursLearn more about Terry ChevalierTerry Chevalier, owner and Managing Director of Sunstone Associates, offers over 25 years of executive experience, guiding companies through vast opportunities and challenges. Previously, he played pivotal roles at both mid-market and Fortune 50 firms, including $20B in asset acquisitions. Additionally, Terry boasts a management consulting background with Bain & Company, a decade in the U.S. Intelligence Community, and holds degrees from the Missouri University of Science and Technology and Duke University.Learn more about Dee HermanThroughout his career, Dee has counseled clients on wireless regulatory, contractual and transactional issues, as well as issues involving emerging technologies. Dee works on complex wireless matters spanning all licensed and unlicensed bands, including cellular, PCS, AWS, 700 MHz, BRS, EBS and the U-NII bands, and actively lobbies the FCC and Congress on wireless and wireline policy matters. In counseling wireless and broadband companies, including ISPs, local exchange carriers, high-tech start-ups, and facilities-based wireless carriers and re-sellers, he also focuses on law enforcement requests, homeland security matters, tower siting, spectrum acquisition, secondary market transactions and roaming matters.Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Tom introduces one of the three new hosts of the MBV Podcast: Darren Williams, certified Mastery Partner.  Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursTom Bronson is a serial entrepreneur and business owner. As the founder and President of Mastery Partners and Business Transitions Summit and a Founding Partner at NorthStar Mergers, Tom empowers business owners to maximize their company's value and achieve their dream exit.Tom has been in your shoes a hundred times as a business owner. He has navigated the complexities of building and selling businesses over a hundred times. His deep understanding of the nuances involved in building great companies and how to successfully exit them makes him a trusted advisor in the field.His latest book is “Efficiency Amplified,” the third installment in the Maximize Business Value Series. His other books, including his 2020 debut “Maximize Business Value, Begin with the EXIT in Mind” and “The Maximize Business Value Playbook,” are available on Amazon and are essential guides for business owners who want to build legacy with their businesses.Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Tom introduces one of the three new hosts of the MBV Podcast: Terry Chevalier, certified Mastery Partner.  Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursTom Bronson is a serial entrepreneur and business owner. As the founder and President of Mastery Partners and Business Transitions Summit and a Founding Partner at NorthStar Mergers, Tom empowers business owners to maximize their company's value and achieve their dream exit.Tom has been in your shoes a hundred times as a business owner. He has navigated the complexities of building and selling businesses over a hundred times. His deep understanding of the nuances involved in building great companies and how to successfully exit them makes him a trusted advisor in the field.His latest book is “Efficiency Amplified,” the third installment in the Maximize Business Value Series. His other books, including his 2020 debut “Maximize Business Value, Begin with the EXIT in Mind” and “The Maximize Business Value Playbook,” are available on Amazon and are essential guides for business owners who want to build legacy with their businesses.Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

In this week's episode of "Maximize Business Value," Tom introduces one of the three new hosts of the MBV Podcast: Dave Casey, certified Mastery Partner.  Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value! #maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneursTom Bronson is a serial entrepreneur and business owner. As the founder and President of Mastery Partners and Business Transitions Summit and a Founding Partner at NorthStar Mergers, Tom empowers business owners to maximize their company's value and achieve their dream exit.Tom has been in your shoes a hundred times as a business owner. He has navigated the complexities of building and selling businesses over a hundred times. His deep understanding of the nuances involved in building great companies and how to successfully exit them makes him a trusted advisor in the field.His latest book is “Efficiency Amplified,” the third installment in the Maximize Business Value Series. His other books, including his 2020 debut “Maximize Business Value, Begin with the EXIT in Mind” and “The Maximize Business Value Playbook,” are available on Amazon and are essential guides for business owners who want to build legacy with their businesses.Please be sure to subscribe for more great content to help YOU maximize YOUR business value!Mastery Partners Elevating Businesses to Achieve The Business Owner's Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner's definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

 In this week's episode of Maximize Business Value, Tom explores the benefits of becoming an avid reader and how reading business books can be just as valuable as getting an MBA. He shares his personal reading habits, how he integrates audiobooks into his daily routine, and why learning from the experiences of others can accelerate your success. Tune in to discover how reading can transform your business knowledge and personal growth! CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of Maximize Business Value, Tom encourages business owners not to be frugal when it comes to investing in their business's future. From business coaches to exit strategists, surrounding yourself with the right people can help uncover blind spots and boost your business's value. Tune in to hear why making these investments is essential and how they can pay off in the long run. CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of Maximize Business Value, Tom dives into the complexities of taxation, working capital mechanics, and post-close liabilities during a business transition. Learn why it's essential to start planning for taxes far in advance, how working capital requirements work, and why post-close liabilities often stay with the owner. Tom also highlights the importance of involving a skilled CPA, financial planner, and attorney to ensure a smooth transaction. Tune in to gain a better understanding of these crucial elements! CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of Maximize Business Value, Tom shares why you should never try to hide issues when selling your business. He explains the importance of full disclosure, using a real-life example of how being upfront about a negative Net Promoter Score saved his company millions of dollars during a sale. Tune in to learn why dealing with the “elephant in the room” can lead to a more successful transaction and higher business value. CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of "Maximize Business Value," Tom dives into the importance of making a great first impression, especially when preparing your business for sale. Learn how the appearance of your facilities and the organization of your data can impact the perceived value of your business. A well-maintained environment doesn't just attract buyers—it also boosts employee morale and reflects the culture of your business. Tune in for tips on how to make that first impression count! CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of "Maximize Business Value," Tom addresses the difficult but essential task of documenting and sharing your business living-will. What would happen to your business if something unexpected happened to you? Tom introduces the concept of the "Green Box exercise," a practical approach to ensuring that your business and family are prepared in case of an emergency. Tune in to learn why having a business living-will is crucial and how to start the process of documenting and sharing it with the right people. CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom discusses the importance of hiring a financial advisor or wealth management firm. Discover why waiting until after you sell your business is too late, and learn how these professionals can help you plan for your future, minimize tax consequences, and preserve your wealth. Tom also highlights the importance of choosing a fiduciary to ensure you receive the best advice and support. Tune in to understand why every business owner needs a financial planner.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom discusses the importance of finding the right M&A advisor, whether it be a broker or an investment banker. He explains their roles in selling a business, compares them to real estate agents, and emphasizes the necessity of thorough research to select a good advisor. Tune in to learn how the right M&A advisor can make a significant difference in the success of your business transaction.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom discusses Chapter 57: "Leverage the Knowledge of Your External CPA." Many business owners make the mistake of only consulting their accountants at tax time. However, a great CPA can serve as a surrogate CFO, offering invaluable advice on tax planning, exit planning, cost savings, and financial issues like cash flow and budgeting. Tom shares key questions to ask when hiring a CPA to ensure you get the proactive, comprehensive advice your business needs to thrive. Tune in to learn how to make the most of your CPA's expertise and elevate your business strategy.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom discusses the importance of forming a board of advisors or joining an informal board organization. Being a business owner can be isolating, but having a group of trusted advisors can provide invaluable support and insights. Learn how an advisory board differs from a board of directors, the benefits it offers, and the various professional groups available to business owners seeking peer support. Tune in to discover how you can build a network that helps you navigate the complexities of running a business.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom explores Chapter 55: "When Times are Good, Invest a Little." Discover why it's crucial to invest in your business during prosperous times by bringing in experts and advisors for an objective review. Learn how fractional executives can provide the guidance you need, especially if your business isn't large enough to support full-time executive leadership. Tune in for insights on maximizing your business's value through strategic investments and expert advice.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this episode of "Maximize Business Value," Tom discusses the importance of eliminating owner dependency to increase business valuation. Learn how to transition from being an operator to an investor by documenting processes, training your team, and testing your business's independence. Discover why making yourself expendable is the key to a more valuable and sustainable business.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom explores Chapter 53: "Plan For Ownership And Management Transition." Every business will eventually transition, whether through an external sale or an internal handover. Tom discusses the importance of preparing future managers and being transparent with key employees about the transition plans. He shares insights on training and cross-training necessary skills to ensure the business continues to thrive post-transition. Tune in to learn how to effectively prepare your business for its next chapter.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

This week on "Maximize Business Value," Tom tackles a tough but crucial topic in Chapter 52: "Pull The Weeds." Every business has its set of challenges—be they inefficient processes, underperforming team members, or troublesome partnerships. Tom shares personal stories from his own experience, demonstrating the transformative power of addressing these issues head-on. Discover why it's essential not to overlook the 'weeds' in your business and the positive impact of making those hard decisions.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

This week on "Maximize Business Value," Tom dives into a crucial topic for any business owner—being proactive about your business transition. In Chapter 51, titled "Be Proactive!", Tom emphasizes the importance of starting the transition planning process at least five years in advance. Waiting until the last minute can dramatically decrease your options and the potential value of your business. Tom shares key strategies and the critical need for a transition readiness assessment, reminding us that, just like in 'Game of Thrones,' "Winter is coming" for every business.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this episode of "Maximize Business Value," Tom explores the transformative practice of going on a customer listening tour. Drawing from years of personal experience, Tom explains the importance of setting aside sales agendas to genuinely listen to customer feedback. Discover the powerful impact of asking customers the golden question, "If there was one thing we could do better for you, what would it be?" and how implementing their suggestions has not only improved business operations but also fostered long-term relationships. Tune in to learn how to effectively gather and act on customer insights to enhance your business value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom discusses the critical importance of measuring and monitoring customer satisfaction. Despite its recognized importance, many businesses fail to actively track this key metric. Tom shares his own experience with a serious customer satisfaction issue at one of his businesses and how using the Net Promoter Score (NPS) method helped turn things around before a sale. Tune in to discover why regular monitoring of customer satisfaction isn't just good practice—it's essential for your business's long-term success and value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this episode of "Maximize Business Value," Tom dives into Chapter 48, "Eliminate the Unprofitables." Discover the critical importance of tracking profitability by customer, SKU, location, and sales rep to pinpoint where your business might be leaking money. Tom shares a compelling story from his career about transforming a business's fortunes by making tough decisions on unprofitable customer contracts. Tune in for actionable advice on boosting your bottom line and instantly enhancing your business's value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Do you know which of your products or customers are your biggest money-makers? Or perhaps more importantly, which ones are not pulling their weight? In this essential episode, we delve into Chapter 47 of our playbook, exploring the crucial practice of reviewing gross and net profitability per customer and item.Discover why setting up your accounting systems to track this information is not just beneficial, but essential for focusing your business on the most profitable areas. We'll guide you through the steps to identify your 'profitables' and 'unprofitables,' empowering you to make informed decisions that enhance the long-term value of your business. Don't miss this deep dive into strategic profitability management—it could transform your business's financial landscape.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode of "Maximize Business Value," Tom delves into the crucial metrics of product penetration rates. While not applicable to every business, for those with a broad product offering, understanding your market penetration can significantly influence your strategic decisions. Tom shares insights from his past experience at a company providing technology solutions to restaurants and retailers, emphasizing how comprehensive customer usage of multiple products not only increases retention but also boosts profitability. Learn how to measure and maximize your product penetration to drive substantial business value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In a world where products and services often seem interchangeable, how do you make yours stand out? This week, we delve deep into Chapter 44 of our playbook, "Differentiate Your Product or Service," and uncover the critical importance of developing a Unique Selling Proposition (USP). Learn how a well-articulated USP not only sets you apart from the competition but also drives growth and increases the value of your business.Join us as we explore strategies to identify and refine your USP, ensuring it resonates with your target audience and is understood by every member of your team. We'll provide actionable steps to help you and your team embody and communicate this proposition consistently to avoid customer confusion and enhance engagement.Don't miss this episode if you're ready to stop competing on price and start leading with value!CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Are you leveraging the power of recurring revenue in your business? In this episode, we dive into Chapter 43 of our playbook, exploring why transitioning to a recurring revenue model can transform the valuation and stability of your business. We'll dissect how buyers evaluate the predictability of cash flows and why they're willing to pay a premium for it.Join us as Tom shares transformative insights and practical examples, including how his own transition to a recurring revenue model in the restaurant technology sector dramatically increased business value. Whether you're selling software or services, discover strategies to convert one-time sales into ongoing income streams, enhancing both your business's attractiveness to buyers and its long-term sustainability.Tune in to learn how to implement this game-changing approach and why establishing recurring revenue streams could be the best decision for your business's future.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Is your business cruising comfortably on the status quo, or are you revving up for growth? In the latest episode of the Maximize Business Value Podcast, we tackle the pivotal first chapter of Part 6 - Sales & Marketing: "Examine Growth Initiatives ($)," a crucial money chapter. We dive into why growth isn't just a nice-to-have; it's a must for increasing your business's value.Discover why many small businesses stay flat and how shifting from a lifestyle mindset to a growth-focused strategy can dramatically change your business's trajectory and valuation. We'll explore the tangible benefits of pushing past comfort zones to embrace growth, supported by real-world examples and actionable advice.Tune in to learn how to position your business at the higher end of earnings multiples and why buyers pay for past performance but really buy into future cash flow. Don't let comfort hinder your business's potential. Let's get that growth arrow moving up and profitably to the right!CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Inventory management can make or break your business's operational efficiency and greatly affect its financial health. This week, we tackle a game-changing approach: monthly, random inventory cycle counts. Say goodbye to the days of shutting down operations for a traditional count and hello to a streamlined method that keeps your business running smoothly.Join us as we dissect the difference between traditional inventory counts and cycle counts, highlighting how this modern approach can significantly reduce disruptions and improve accuracy. Discover how maintaining a tighter grip on your inventory through cycle counts can uncover deadstock, freeing up valuable resources and positively impacting your business's value.Don't let poor inventory practices be the Achilles' heel of your enterprise value. Tune in to learn actionable strategies for implementing cycle counts in your business, ensuring accuracy, efficiency, and ultimately, a higher enterprise value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's episode, we dive deep into the strategic decisions surrounding outsourcing in businesses, particularly when it falls outside of the core operations. Join us as we explore the balance between cost savings and maintaining quality, through real-world experiences and lessons learned. We'll discuss the tempting economics of outsourcing technical support and other functions, the unforeseen impacts on customer satisfaction and company reputation, and the crucial calculations that guide whether to outsource or keep functions in-house.Hear firsthand the journey of a tech firm's venture into outsourcing support services, the challenges faced, and the pivotal moment leading back to a focus on core competencies. Plus, get valuable insights on navigating new ventures and the timing of expanding business operations as you approach a planned exit event.Tune in to gain practical strategies for evaluating outsourcing opportunities, ensuring your business remains focused, efficient, and poised for success.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In our latest episode, we tackle a topic that might change the way you think about real estate in your business strategy. "Lease, Rather than Own, Real Estate" dives deep into why owning real estate may not always be the best option for businesses, unless it's integral to your service or product. We explore how flexibility in real estate can significantly enhance your business's attractiveness to potential buyers and even open avenues for wealth building and employee loyalty.Discover creative alternatives to traditional real estate ownership, from leasing back your own property to innovative ways of using real estate to retain key employees. Whether you're considering selling your business or just looking to optimize your assets, this episode is packed with insights and strategies to rethink real estate in your business model.Tune in to learn why leasing might just be the strategic move your business needs to stay agile and attractive in today's market.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this episode, we dive into a crucial strategy from Chapter 38 of the Maximize Business Value Playbook: the importance of diversifying your suppliers. While it may seem counterintuitive following our discussion on rightsizing service providers, having a variety of reliable suppliers is essential to ensure your business's resilience and operational continuity.Discover why placing all your bets on a single supplier could be a risky move, especially in a world where natural disasters and unforeseen circumstances are more common than ever. We'll share real-life examples, including a close call with a tornado, that highlight the importance of being prepared. Join us as we explore actionable steps to create a robust backup plan for your critical suppliers and service providers, safeguarding the long-term sustainability of your business.Tune in to learn how to strike the perfect balance between efficiency and security in your supplier relationships, ensuring your business remains unshakeable no matter what comes your way.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Are you tangled in a web of service providers, each adding complexity rather than value to your operations? This week on the Maximize Business Value Podcast, Tom Bronson takes us through a game-changing strategy from Chapter 37: Rightsizing Your Service Providers. It's all about striking the perfect balance between consolidation and diversity in your business relationships to unlock operational efficiencies and cost savings.

Ready to dive deep into the game-changing world of Key Performance Indicators (KPIs) and how they can turbocharge your business's growth? You're in luck! In this episode of the Maximize Business Value Podcast, we delve into the transformative power of Key Performance Indicators (KPIs) with host Tom Bronson.  Whether you're leading a startup or optimizing an established company, understanding how to harness the potential of KPIs is crucial for informed decision-making and sustainable growth.Tom expertly navigates through the significance of combining leading and lagging indicators, the art of setting SMART goals, and the imperative of customizing KPIs across different departments of your business.  Learn how to translate metrics into actionable insights that propel your business forward, enhancing operational efficiency and customer satisfaction. No need to be a data expert; this episode is designed to empower all business leaders to make metrics work for their success. Tune in as we explore Chapter 36 of the MBV playbook, transforming the concept of KPIs from a daunting task to a strategic asset. Don't forget to subscribe and activate notifications for a weekly infusion of business wisdom. Together, let's navigate the path to maximizing business value!CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

Join Tom Bronson in this pivotal episode of the Maximize Business Value Podcast as he unveils the transformative power of documenting company processes. Tom asserts that if business owners prioritize just one action item from his book, it should unequivocally be this: meticulously document all company processes.Tom emphasizes that a business with clearly documented, repeatable processes inherently holds greater value than one lacking structured procedures. The advantages of solid, documented processes are multifaceted and profound:Error Reduction: Documented processes significantly decrease the likelihood of serious errors, fostering operational accuracy and efficiency.Efficient Training: Streamlined processes facilitate easier and more efficient training for new hires, minimizing onboarding time and knowledge gaps.Regulatory Compliance: Documented procedures ensure adherence to regulatory and compliance requirements, mitigating risks and liabilities.Consistency and Expectations: Clearly defined processes set expectations for task execution, fostering consistency and standardization across departments.Risk Mitigation: Documented processes mitigate risks associated with operational ambiguity and reliance on tribal knowledge.Tom draws an analogy to the childhood game telephone, illustrating how operational knowledge can become distorted and fragmented over time without documented processes. As businesses expand and personnel turnover occurs, the absence of documented procedures can lead to operational chaos and detachment from the owner's vision.While the prospect of documenting processes may seem daunting, Tom offers a pragmatic approach to initiation:Start Small: Begin by documenting critical processes incrementally, gradually expanding documentation efforts over time.Prioritize: Focus on documenting processes with the highest impact on operational efficiency, risk mitigation, and regulatory compliance.Allocate Resources: Dedicate sufficient resources and personnel to the documentation process, ensuring comprehensive coverage across all business functionsCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

 In this week's episode of the Maximize Business Value Podcast, Tom delves into the transformative power of implementing a robust business operating system (BOS). Join Tom as he explores the myriad benefits of adopting proven frameworks like EOS, Rockefeller Habits, Business Made Simple, OKRs, Lean Manufacturing, and Open Book Management.Every business inherently operates on some form of operating system, whether consciously crafted or organically evolved. However, the key lies in adopting a structured BOS to drive performance, set goals, monitor progress, and achieve results effectively. These systems provide a framework for accountability, ensuring alignment with organizational objectives and fostering a culture of continuous improvement.With an array of BOS options available, Tom suggests exploring renowned methodologies outlined in influential books by thought leaders like Gino Wickman, Verne Harnish, Donald Miller, John Doerr, James P. Womack, Daniel T. Jones, and Jack Stack. While each system may have its unique elements, they all share a common goal of enhancing organizational efficiency and maximizing business value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In the latest episode of the Maximize Business Value Podcast, Tom delves into the transformative power of implementing incentive plans at every level within an organization. Join as he explores the intricacies of developing effective incentive plans that drive results, boost morale, and elevate the overall value of the business.While many companies have incentive plans for sales and management roles, Tom underscores the importance of extending incentive structures across various functional areas. He emphasizes the need for these plans to be intricately tied to specific targets and results, ensuring they don't become entitlements disconnected from organizational objectives.Tom introduces the concept of tying incentives to the most critical objectives for each job role, aligning them with factors that drive increased business value. Moreover, he highlights the significance of including a profitability component, reinforcing the idea that incentives should only be rewarded when the business is thriving.Incentives, as Tom suggests, don't always have to be monetary; creativity in incentive structures can yield remarkable results. Tom shares anecdotes of unconventional incentives, from parties and lunch trips to dunking booths, underscoring the point that monetary rewards might not be the sole motivator for employees.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this week's Maximize Business Value Podcast, Tom Bronson emphasizes the critical imperative of prioritizing employee safety and wellbeing. Join him as he explores why this practice is not just common sense but a key driver of a positive workplace culture and increased business value.Tom dispels the myth that safety and wellbeing merely revolve around meeting OSHA requirements. Instead, he highlights how fostering a safe workplace contributes to heightened productivity and creates a positive environment where open communication flourishes. A culture of safety extends beyond physical safety, encompassing the emotional and mental wellbeing of employees.Drawing from personal experiences, Tom candidly shares instances where he recognized the need for change and the transformative impact it had on workplace dynamics. He emphasizes that a business unwilling to prioritize safety and wellbeing risks becoming an undesirable place to work, ultimately diminishing its overall value.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

Dive into this week's episode of the Maximize Business Value Podcast as Tom delves into Chapter 31 - "Cross-Train Employees." Discover why cross-training is not just a good idea but an essential practice, particularly in small businesses.In this episode, Tom explores the potential risks small businesses face when relying on a single individual for crucial tasks, especially when these processes are not documented. He illustrates scenarios where unforeseen events, such as accidents or prolonged illnesses, can disrupt business operations. While businesses may survive, the unnecessary pain and challenges could be mitigated with cross-training.Tom emphasizes the positive impact of cross-training on employee engagement and business stability. Employees appreciate the opportunity to diversify their skill set, and the business benefits from a proactive approach to operational stability.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

In this week's episode of the Maximize Business Value Podcast, Tom explores the profound significance of Chapter 30 - "Listen to ALL of the Employees." Drawing from his wealth of experience and the wisdom of mentors, Tom emphasizes the invaluable insights that frontline employees possess.Tom's mentor's advice echoes through the episode: "If you want to learn something, go to the people who do the work." Tom recounts how this advice has been a cornerstone of his successful career, fostering trust with his teams and instigating a culture of open communication. He highlights that although not every suggestion is implemented, engaging in a dialogue with frontline employees has been instrumental in building thriving companies and successfully transitioning them.Tom shares a personal example of his practice of randomly selecting employees for lunch, sans agenda, to genuinely get to know them. This approach consistently revealed unexpected insights that contributed to the improvement and growth of his businesses.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

Join Tom in this week's insightful episode of the Maximize Business Value Podcast as he delves into Chapter 29 - "Don't Underinvest In Your Human Resources Leader." Discover the pivotal role that Human Resources (HR) plays in business success and why underinvesting in this crucial area can lead to significant challenges.Tom shares his experiences with businesses that started small, quickly expanding beyond the capabilities of their HR leaders. Often, in the early stages, the finance person takes on HR responsibilities. However, as the company grows, this makeshift approach may not suffice. Tom recounts a scenario where a diligent payroll administrator found herself overseeing HR for a 250-person organization without the proper training.Recognizing the need for expertise, Tom engaged a fractional HR executive, who assessed the HR department and recommended specific training. The administrator successfully obtained her SHRM (Society of Human Resources Management) certification, ensuring she was equipped to handle the HR challenges of a larger organization. Tom highlights the value of the fractional HR executive model, which provides part-time executive leadership over HR, identifying potential risks and offering strategic guidance.MAXIMIZE BUSINESS VALUE BOOK: https://amzn.to/2AvazXTMAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWqSchedule a time with Tom: http://calendly.com/tombronsonOur latest eBook: https://www.masterypartners.com/ebooksCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

Join Tom in this week's episode of the Maximize Business Value Podcast as he explores Chapter 28 - "Make Culture a Priority." Uncover the secrets to fostering a vibrant corporate culture that fuels employee engagement and customer satisfaction.Tom emphasizes the significance of prioritizing culture in a business, dubbing the CEO as the Chief Culture Officer. Corporate culture, described as the amalgamation of beliefs, values, attitudes, and ethics that characterize an organization, goes beyond mere events; it is a way of life. A poignant definition shared by a friend encapsulates corporate culture as 'how people act when no one is watching.'Delve into the motivational factors that truly drive employees — recognition, being informed about company matters, understanding management, job security, meaningful work, career advancement opportunities, loyalty, excellent working conditions, and tactful discipline. Money often takes a back seat to these elements when it comes to inspiring and retaining a dedicated workforce.CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

Dive into this week's thought-provoking episode of the Maximize Business Value Podcast with Tom Bronson as he explores Chapter 27: "Evaluate Your Minority Status." Tom brings a unique perspective to the forefront by addressing the potential challenges associated with minority status, including female-owned, Native American-owned, minority-owned, and veteran-owned businesses. The key insight lies in recognizing that if a business operates under minority status and the potential buyer lacks the same status, it may lead to a loss of business post-transaction, ultimately affecting the business's overall value.The critical action here is to document agreements tied to minority status meticulously. By doing so, business owners can minimize the risks associated with the transition. Tom emphasizes that while the impact may vary based on concentration risk, a clear understanding from the outset is paramount.MAXIMIZE BUSINESS VALUE BOOK: https://amzn.to/2AvazXTMAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWqSchedule a time with Tom: http://calendly.com/tombronsonCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

In this week's episode of the Maximize Business Value Podcast, Tom delves into Chapter 26 of the Maximize Business Value Playbook - "Formalize Documentation." Join as we explore the indispensable practice of putting commitments in writing and the profound impact it has on business stability and value.Tom begins by highlighting the cultural significance of a handshake, especially in the South. However, in the realm of business, he underscores the necessity of memorializing everything in writing. The risk of different recollections arising from verbal agreements poses a significant threat, particularly for business owners engaged in crucial discussions, such as those involving compensation or ownership.Through a compelling real-life example, Tom recounts a business acquisition where verbal promises to key managers went unfulfilled, leading to confusion and dissatisfaction post-transaction. Had these commitments been documented, the ensuing conflict could have been easily avoided.The lesson is clear: "If it's worth saying, it's worth documenting." Formalizing agreements in writing not only provides clarity but also prevents potential conflicts that could impact both business owners and employees. This proactive approach fosters a sense of security and confidence, ultimately contributing to increased business value.MAXIMIZE BUSINESS VALUE BOOK: https://amzn.to/2AvazXTMAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWqSchedule a time with Tom: http://calendly.com/tombronsonCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

In this week's episode of the Maximize Business Value Podcast, Tom delves into Chapter 25 - "Secure Agreements with Key People." Join us as we unravel the importance of formalizing agreements with employees and how it plays a pivotal role in protecting your business.Tom emphasizes the critical nature of three key agreements: confidentiality, non-solicitation, and non-competition. Confidentiality agreements, in particular, safeguard your intellectual property, ensuring that work product remains the property of the company even after an employee departs. This shields your business from the risk of valuable intellectual property being used by a former employee to compete against you.Non-solicitation agreements prevent the poaching of customers and employees by former staff. Tom shares real-world scenarios where businesses lose not only key personnel but also clients, emphasizing the legality of such actions, known as tortious interference. A well-crafted non-solicitation agreement, enduring post-employment, acts as a deterrent against such practices.Non-competition agreements, the third pillar, prevent former employees from joining a competitor or establishing a competing business.While it's ideal to have all three agreements, Tom acknowledges the intricacies across different states and recommends consulting with a business or employment law attorney. Annual renewal of these agreements serves as a reminder to employees of their obligations, akin to renewing insurance policies.MAXIMIZE BUSINESS VALUE BOOK: https://amzn.to/2AvazXTMAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWqSchedule a time with Tom: http://calendly.com/tombronsonOur latest eBook: https://www.masterypartners.com/ebooksCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.

In this week's episode of the Maximize Business Value Podcast, Tom dives deep into Chapter 24 - "Settle Any Outstanding Lawsuits." Join us as we unpack the wisdom behind settling legal matters and the impact it can have on your business's value.Tom begins with a candid reflection on lawsuits, acknowledging that, while some lawyers may prosper, the cost and distraction for business owners often outweigh the benefits. Drawing from personal experiences, he emphasizes that lawsuits are generally not worth the effort, diverting valuable resources from the core of your business.Tom shares a poignant example where standing on principle led to a legal victory but at a staggering cost — over $30,000 in legal fees and countless hours. The lesson learned: lawsuits, even when won, may not translate into a tangible victory.The episode encourages business owners to think rationally about settling legal disputes, especially as a business approaches a transition. Any ongoing legal battles can hinder a smooth transition and potentially impact the business's overall value.MAXIMIZE BUSINESS VALUE BOOK: https://amzn.to/2AvazXTMAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWqSchedule a time with Tom: http://calendly.com/tombronsonCONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it. © 2023 Mastery Partners, LLC.