Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Show Time Stamps: 0:00 - Intro 2:00 - Things companies should stop doing 13:00 - Still Unsponsored Overseas rankings 15:30 - Business Attire 16:30 - editors note: Margaritas just arrived 23:50 - CEO's not reading the room
Show Time Stamps: 0:00 - AI, its so hot right now 13:00 - Is AI the next crypto-like hypebeast 20:00 - Apple VR/AR 25:00 - New Google Suite UI 30:30 - GA4 and Digital Attribution
Show timestamps: 0:00 - Intro 4:00 - DJI Wireless Lav Mic for Podcasting on the road - Audio from Lav mics 6:30 - 1Password - Again - UI Gripes 11:00 - Marketers who run ad block, and a general browser discussion. 17:30 - Shopify deletes all its meetings / fostering creativity in a remote environment 35:22 - Using ChatGPT to write Marketing Copy
It's a big one where we cover a ton of ground. Show Outline: 0:00 Opening 1:45 Last Pass Hacks, Password manager alternatives 11:20 Apple Glass 23:10 Fitness Trackers 32:00 Productivity: Slack and Mail Clients 42:00 Google Ads Optimization for Saas 51:00 Hiring offshore VAs
Show Time Stamps: 0:00 - Intro 1:30 - Apple Notes vs Google Docs 7:00 - Apple Freeform 10:30 - SMS Marketing 14:45 - Meal Kit Inflation hack 21:30 - Inflation, Diets and Productivity 26:15 - Using the iPad Pro for Prosumer work 35:00 - ChatGPT 55:00 - Closing Gear We Use 2.0: Riverside.FM: https://bit.ly/3NnCbiW Rode Procaster II: https://amzn.to/3Io0MUa Chris' Mic Audio-Technica AT2020: https://amzn.to/3Io0MUa Great mic and software mix option - Elgato Wave 3 Mic - https://amzn.to/308FFxv Synology NAS Mac Mini iPad Pro M2
Timeline: 0:00 - Technical Difficulties / Travel Challenges 2:45 - Apple Store in PDX 6:20 - Abercrombie doc, what happens with niche brands reach mass breakout point 8:20 - The fall of Liver King - a social media empire built on lies 16:30 - Social Media ruins everything 18:30 - Crypto wallets turning into real consumer devices 24:20 - Black Friday, experiments in Automations, results 28:10 - New Year Professional and Personal Optimizations LINKS: Portland Apple Store Fortress Abercrombie Doc MPMD Liver King Takedown Cringe social media from gym Ledger Stax Old School Alarm Clock Sleeping Mask Ways2Well
Wide range of topics on this one. We discuss: Changes at Twitter and the effect those changes will have on Twitters growing list of micro-competitors Facebook making changes to what they ask about. Can they compete long term? Will Marketers still find utility in their advertising platform? Algos that are a designed to figure out what we want, reaching a critical mass where they start training the consumers. Micro-transactions: how large is micro? Are consumers ready? Gear We Use: Riverside.FM: https://bit.ly/3NnCbiW Rode Procaster II: https://amzn.to/3Io0MUa Chris' Mic Audio-Technica AT2020: https://amzn.to/3Io0MUa Great mic and software mix option - Elgato Wave 3 Mic - https://amzn.to/308FFxv This podcast was edited in GarageBand on an iPad Pro M2.
“Businesses don't buy anything, people in businesses buy things” 0:00 Intro Black Friday Promos 6:28: Grey Zones between B2B and B2C 11:00: Promo execution, automated vs manual and what to watch live. Tech stack. 20:00: Pricing vs Brand Perception 25:00 The new iPhone 26:02: Recession Management 41:06: Twitter again…. 49:00: Crypto Tips for leading through economic downturn: Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry. Look for opportunities when your competition weakens. Assess underperforming campaigns and people Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying. Watch your data close and constantly communicate the changes to all parts of the org.
Episode Timestamps: 0:00: Riverside FM 4:15: Twitter Predictions 21:40: Scaling Video Production 39:00: Closing About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Riverside.fm link: https://bit.ly/3NnCbiW
Bit of a meandering podcast this time. The main topic is strategy vs tactics and knowing how to address an audience on either subject. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE Subjects we are watching: Top 3 cloud video surveillance providers of 2020
We help EMS 20/20 figure out how to monetize their podcast. We cover a range of topics from being an appealing advertising target, affiliate links, newsletters, and more abstract ways of generating revenue from your podcast. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE
Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE
Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Zach and Chris breakdown the tools and techniques they use to monitor and fix performance.
Zach and Chris discuss the chaos caused by lockdowns, how different organizations have handled the new reality, and what you can do to make yourself successful while working from home.
In the midst of a global pandemic, Zach and Chris discuss how they are navigating their teams through the crisis. This episode focuses on what we are seeing in the marketplace and what we are doing about it.
Show Outline: 0:00 - Intro 2:15 - Product Launches and Post Launch Optimization 8:30 - Awkward Silence 8:40 - More Product Launch Talk 10:50 - Goal-Seek Marketing 12:43 - Facebook / Cambridge Analytica / User-based Retargeting 21:40 - Closing Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.
0:00 - Intro 2:40 - Chrome punishing sites for autoplaying 4:28 - Zach and I argue about Google Analytics integration 8:00 - Twitter's war on spam - Tweetdecking 10:23 - Instagram allowing API access to posting 13:15 - Drake breaks Twitch records 17:00 - Snapchat again 22:00 - Closing
Oh hey, we are still doing this. Back from NYC we discuss: Instacart still being alive and well funded apparently, SNAP being killed by a single tweet, Companies ranked by NPS score and KUIU a hunting company trying to build the best gear while keeping prices under control. Full Show Notes at StillUnsponsored.com Show Overview: 0:00 - Intro 0:18. - NYC Episode 2:00 - Instacart 12:40 - SNAP is Dead 21:20 - NPS scores compared 26:00 - KUIU
LIVE FROM NEW YORK! Its Still Unsponsored! This one is a bit of a wreak. We struggle with a new audio setup that turn out also be a terrible analogue radio receiver. Still we press on and talk the virtues of aged beef in New York City, which sports ball ads have long term staying power and what dumbasses are trying to kill youtube monetization this week (hint: its the same guy). Finally we go deep into view through conversion and how you should think about them. Show Outline: 0:00 - Intro 2:32 - NYC Steak 4:18 - Super Bowl Ads 8:39 - Logan Paul Screws Up Again 16:00 - How to think about View Through Conversions 24:43 - Tangent on GDPR 25:42 - Closing
Warning, don't gorge on breakfast tacos before recording if you want to make an energetic and engaging podcast. In this episode we lazily discuss: the possibility of Amazon coming to Austin, Twitter telling people they interacted with Russian trolls, Superbowl advertising, and YouTube booting people off monetization. Show Outline: 0:00 - Opening 1:18 - Amazon's New HQ 6:20 - Twitter to tell people they interacted with Russian Trolls 13:28 - Super Bowl advertising 17:00 - YouTube booting creators 21:16 - Closing
Due to travel schedules and other engagements we will be back on next week.
We blast through this one so we can examine the dark side of social media. Does using a robot help your accounts? If you were going to do it what would you do? We also look at Facebook's "Nuclear" announcement, YouTube drama and the Virtual Assistant landscape. Show Outline: 0:00 - Opening 1:30 - Facebook 7:00 - Logan Paul 9:00 - Virtual Assistants 19:44 - Roboganic Growth
Episode Summary: This time on the show we discuss how Apple screwed themselves while trying to deliver a better customers experience. Then how Logan Paul's trip to Japan's "Suicide Forrest" will impact creators and advertisers and how you can mitigate these problems. Chrome is the new Internet Explorer???? We talk about Chrome's dominance causing generalized internet pain. Finally we tell you everything you need to know to successfully hire a kickass designer. Question of the Show: What is the best audience engagement trick you have heard on a podcast or on YouTube? Actionable Nuggets From This Show: Think about what customers are going to think of the solution. Offset your mass buys with tightly edited influencer sponsorships Set levels of support for browsers. Example: if a browser has above 7% market share it gets the full QA for every release. Hiring A designer: Designers are artists, they will be different from your other employees Look at their portfolio and make sure the designers style matches your brand aesthetic Give them a take home assignment during the interview Make sure they can work collaboratively with you. Don't separate your design team from the rest of the marketing team, bring them into the daily grind. If you can, devote designers to brands. Show Outline: 0:00 - Intro / Winter Travel 2:10 - Show Overview 3:03 - Apple's Questionable Product Marketing Decisions 10:48 - Dumb YouTubers, What you need to be thinking about 18:40 - Chrome, The new Internet Explorer? 24:50 - How to hire a designer. 39:10 - Closing
0:00 - Intro 1:55 - Patreon 7:54 - Net Neutrality 16:00 - Review 2017 Predictions / 2018 Predictions
Go back to your families already!
We dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer's lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better. Outline: 0:00 - Intro 1:38 - Retailers Dropping Storytelling 4:07 - A/B Testing Conundrums and Webtests for Retailers 6:45 - Retailers Competing with Amazon in the short term. 12:27 - Apple blocking Cookies after 24 Hours 19:35 - Prepare for a post handset world 24:11 - Bungie releases Destiny Skill on Alexa 25:28 - Google tweaking data in GA to benefit its own products 28:37 - Chris gets mad bro 29:58 - Closing
Episode Summary: Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor's algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts. Marketing Attribution Vendor Buying Guide: How does the algorithm learn? Is the vendor using supervised or unsupervised learning? How does the vendor identify false positives? What is the rate of false positives? Ask for the ROC curve. Understand the data going in, can the vendor technically access that data and will it give them enough to make an accurate model? Show Outline: 0:00 - Intro / Introductions 1:02 - The data science of marketing attribution vendors 17:36 - Differential Privacy: Protecting privacy in large datasets. 28:40 - Data Scientist vs Data Engineer 34:08 - What is a large data set? 36:05 - Closing Links: Elliott's Blog Differential Privacy Apple and Differential Privacy Get Social With Us: Still Unsponsored Facebook Page Still Unsponsored on Instagram Chris on Twitter Chris on Instagram Zach on Twitter Zach on Instagram
Many affiliates that we interact with are awesome people and master marketers. However there are some that are looking to make some bucks at our expense. We break down the difference between those we have unlimited budget for and those that we want to strangle. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Overview: Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success. Outline: 0:00 - Intro 1:39 - Main Topic 2:26 - Foundations / Working with Your Finance Team 6:40 - Promo Playbook 16:30 - Execution 25:55 - Managing Success / Preserving Brand Equity 28:30 - Closing About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
We answer some marketing 101 questions from Quora then dive into marketing niche specific professional services with no budget. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Pro-tips for turning around travel catastrophes, how Apple is using fancy financing and pricing to drive sales and launching a B2B focused eBook. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Should you side hustle, should you hire people who side hustle? YES! Also we "help" someone with imagined marketing problems. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
We give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
This time we deal with ambient noise in the Big Easy. Topics include Amazon's disruption machine destroying athletic ware, millennials drinking wine not beer, and building out a podcast. We describe our podcast launch plans, so if you are here, this plan worked on you. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
OG internet marketers, Facebook's growing roll in our lives, privacy and future episodes. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
How Trump used Facebook to win an election and how the general population does not understand that marketing tool, Dove's massive Facebook blunder, McDonald's willing the social media / cultural relevance lottery then dig into what work-life balance means as you start to advance in your career. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/
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