The Voice Of Fitness Reason Podcast

Have you seen posts online telling you to ditch cardio after 40 and just lift weights? In this episode, we unpack this popular advice and share what really matters for your health and fitness as you get older. Frank & Katie draw on over 40 years of experience coaching hundreds of women to explain: Why strength training is so powerful for women over 40 The real reason everyone is talking about “lifting heavy” right now Why cardio is still crucial for heart health, energy, and longevity How to find the right balance of strength + cardio each week Simple tips you can start using today This is not about cardio or weights, it's about doing both so you feel strong, confident, and unstoppable at any age.

In this episode, we dive into the world's most popular (and most loved) stimulant, caffeine. From the boost it gives your workouts and mood, to the jitters and sleepless nights when you overdo it, we'll explore the real pros and cons of your daily brew. I'll cover: How caffeine can improve performance and focus. The hidden sources of caffeine you might not expect. How much is considered safe (and what “too much” really looks like). Who might want to think about cutting back. Practical tips for enjoying caffeine without the side effects. So grab your favourite mug, press play, and let's talk caffeine. Want to support the pod?  CLICK HERE TO BUY US A COFFEE We very much appreciate you :)

In this episode, we dive into the world of metabolic age — what it is, how it's measured, and why it can be such a useful marker of health, especially once you hit your forties. Frank shares his own recent result (spoiler: he scored a metabolic age of 25 and hasn't stopped telling people about it), and we unpack what that number really means for your long-term fitness, health, and motivation. Whether your metabolic age is younger, older, or bang on your years, this conversation will help you understand what's behind the number and how to use it to your advantage.

This week, we dive into the wild (and slightly unsettling) world of AI fitness influencers, the super-realistic, never-sweaty, always-perfect “people” popping up in your social media feed… who aren't actually people at all. We chat about the pros (they're consistent, cost-effective, and can be tailored to your exact audience) and the cons (no life experience, no off-days, and potentially setting even more unrealistic standards for the rest of us). We explore what this means for clients scrolling their feeds, the fitness industry as a whole, and where personal trainers like me fit into a future where you might not know if your favourite coach even exists. Give it a listen for some insights, predictions, and a few cheeky thoughts on why human connection might just become the most valuable “premium service” in the next decade.

You're eating well, moving regularly, staying consistent, yet the scales haven't budged in weeks (or months). Sound familiar? You're not alone. In this episode, we break down why weight loss plateaus happen and share the simple science behind what might be going on. Most importantly, we give you hope that change is possible with just a few small but powerful tweaks. Expect: ✅ Honest talk about why your body might be resisting change ✅ Practical tips you can try straight away ✅ A fresh perspective to take the pressure off the scales and put the focus back on feeling strong, energised, and confident If you're stuck and frustrated, this is the episode you need to hear.

In this laugh-out-loud episode, we dive headfirst into the weird, wild, and questionably wonderful world of 2025's top nutrition trends, as seen on social media. From chugging apple cider vinegar, olive oil shots, coffee enemas to cottage cheese ice cream, we share our honest takes, expert insights, and a few too many giggles.   Are these trends the future of health… or just viral nonsense? Tune in to find out what we loved, what we loathed, and what absolutely should not go near your digestive tract.

In this episode, we're diving headfirst into the least flashy but most powerful ingredient for lasting health and fitness: consistency. We chat about why us humans are naturally drawn to quick fixes, miracle hacks, and all-or-nothing plans, and how that mindset usually ends with us back at square one (possibly surrounded by biscuit crumbs). You'll hear: What consistency really means (hint: not perfection) Why trendy fitness plans often fail real people with real lives A classic yo-yo dieting story we've all lived through Simple, actionable strategies to help you show up regularly, even on the messy days  

This week is very special for us as we greet our first EVER guest on the pod and what a wonderful woman she is too. Kirsty THANK YOU for sharing your story with us today. Discussed: How exercise helped Kirsty before, during and after cancer treatment Choosing appropriate movement for you Understanding fatigue The 'spoons' theory We hope it helps inspire you today!

Protein is everywhere these days, in your cereal, your crisps, even your chocolate bars. But how much do you actually need? Does it help with weight loss? Should you be taking supplements? And is that “high-protein” snack actually doing you any good? In this episode, we're busting through the protein hype and giving you the facts. We'll chat about: How much protein the average person really needs Why it's important (especially as you get older) Whether it helps with fat loss or muscle gain If protein shakes are worth it (or just expensive milkshakes) Why baked beans on toast might be better than a protein cookie And how supermarkets are cashing in on the word “protein” — even when the product isn't that healthy Packed with practical tips, UK-specific stats, and our usual no-nonsense advice, this episode will help you make smarter, simpler choices when it comes to fuelling your body    

We all know we should warm up and cool down… but what does that actually look like in real life? And does it really make a difference? In this episode, we're diving into what the perfect warm-up and cool-down look like (if you had all the time in the world), how to adapt when you're short on time, and what the science says about injury prevention. Whether you're lifting weights, going for a run, playing a sport, or just getting back into fitness after an injury, we'll cover practical tips you can actually stick to — plus some common mistakes we see all the time that could be holding you back (or worse, getting you hurt). You'll learn: What a proper warm-up and cool-down should include How to tailor your routine to your workout or sport Quick options when you're in a rush What NOT to do if you want to avoid injuries And whether skipping your stretches is really that bad (spoiler: sometimes, yes) Stick around for simple, no-fuss advice that'll help you get more out of every workout — and recover better, too!

You've seen the "fat burn zone" flash up on your watch and heard people rave about Zone 2 training but what does it all actually mean? And do you need to care? In this episode, we break down heart rate zones in simple, no nonsense terms. From the sciencey stuff behind the zones to how accurate your Apple Watch really is, we're cutting through the noise to help you understand what matters (and what doesn't). Perfect for beginners and anyone who just wants to feel fitter without overthinking the numbers.

We're diving into the world of strength training for older adults. inspired by a heartwarming YouTube series where a daughter helps her elderly parents discover the life changing benefits of lifting weights. Whether you're over 70 yourself or have parents who are, this episode is packed with reasons to start now, real talk about the risks of doing nothing, and practical tips for getting started at home.

Struggling to lose weight over 40? Don't worry, weight loss in midlife can be tough, yes, but definitely not impossible and todays pod runs through some of our top tips as coaches working with real humans in the real world right now. 

The world is going mad for Pilates right now with Reformer classes seeing a 50% growth in participation vs 2024 and multiple formats coming to the fore. What does this mean for you? Katie and Frank discuss...

Is fitness being represented across all ages well enough? Katie and Frank have their doubts...

Knowing if you're on the right track with fat loss can be difficult sometimes and relying on scales alone is'nt always the most effective solution, so what else can you do to measure progress?

Fitness Trackers and gym machines LOVE to show us a 'calorie burn' score when we exercise but is this really useful? If so, how should we actually use this data? Frank and KBC discuss.

The world and his wife seem to be trying weight loss injections in 2025 and we're back for our THIRD podcast discussing them, and likely not our last. 12 months on, what's our perspective and what tips can we share if you are on a journey to lose weight right now.

With Crossfit, Hyrox, Athx Games and other 'fitness races' growing rapidly it's opened the door to everyday gym users to compete against themselvs (and others) bringing tonnes of positives, but what does this mean for gym culture as a whole, and is it a good thing for new gym users to see when they walk in to a competitive environment they may not be interested in? Frank and KBC discuss...

Using food as a means to cope with emotions is a very human reaction, effecting most of us on a daily basis but is there another way?  DISCLAIMER: This podcast is purely for informational purposes, based on our experiences as Personal Trainers working with every day clients. If you or anyone you know is worried about emotional eating please seek professional advice from a qualified therapist.

We all remember her record breaking gold medals on the athletics track in the 1990's but fast forward to 2025 and her mission has changed. What can we learn from her, and why does KBC feel so giddy whenener we mention Sally's name. All this and more on this weeks Pod

Protein, creatine, vitamins, electrolytes, ashwaganda... the list goes on and on but how do you know what's right for you right now? Katie and Frank do their best to help you make sense of all things supplements. Hope it helps :) #notsponsored 

KBCs client Julie had some questions re: MyFitnessPal so todays pod is dedicated to answering them. How accurate is it? Should you go for Free or Premium? Do you really need it? Download a 'FREE MyFitnessPal Guide' here: https://www.fitwithfrank.com/myfitnesspal Hope it helps :)

Getting up at 4am for ice baths, protein shakes and 'grinding' seems to be a badge of honour online these days but what does it really mean, and more importantly how does it impact us personally? Lets hustle baby...

Dr Vonda Wright, a world renowned orthopedic surgeon has been doing the rounds on social media with clips suggesting ONE WORKOUT routine for all women so of course we took the bait and clicked on the clip to find out more and provide our 'Voice Of Fitness Reason' on it all. We hope it helps :)

Who knew carrying your Aldi shopping bags could help you live longer - well according to the internet this could well be true, thanks to the links between grip strength and longevity of life. Should you care? We dive in to find out...

Here we go again, the infamous Weight Loss Jabs are front page news and this time it's thanks to Katie Price as she announces her son Harvey will be using them at 22 years young, so we thought we'd take the opportunity to discuss this HOT TOPIC once again with some balanced, unbiased and non-judgemental views from 2 experienced fitness professionals working with clients in the real world right now.

Walking is a FANTASTIC form of exercise for physical and mental health but where did the 10,000 step goal come from, and is it even relevant for most of us in 2025? Katie and Frank discuss...

If you believe the internet you'd be forgiven for thinking 'fasting' is the answer to all your health problems, and maybe it is. Katie and Frank share their honest thoughts to help you decide if it's the right choice for you. Hope it helps :)

High performing atheletes have taken Creatine supplements for years and now 'everyday' clients are being targeted with marketing suggesting improved muscle strength, brain power and even decreased symptoms of peri menopause... but is it true? Frank and Katie discuss...

Saw a post online saying "Goal Setting Is Overrated" and made us think do you really need one? If yes, how can you set the right one for you right now? Great discussion and hopefully helpful as you head into the new year :)

We're taking a few weeks break to demolish some celebrations and dominate the family at games of twister. Hope you have a lovely break and we will see you all again in 2025!

Symptoms of Menopause vary for every body but there are some common changes a woman can make to help herself through this period of life and today Frank and Katie share their tips based on years of observing and coaching hundreds of women like you.

The ability to work with any Personal Trainer anywhere in the world is one of the many benefits of the internet, but what exactly do you get with online coaching and why might it be the right choice for you? Katie and Frank discuss...

December can be a tough month to stay on track with your fitness but there are some simple strategies and mindset changes you can make to make it through happy AND healthy too. We hope it helps!

Katie Bulmer-Cooke founded Norks Sports Bras to help women access the best quality bra to support their fitness goals and today Frank quizzes her on WHY it's important to invest in one and WHAT to look for if you're purchasing one yourself. Check out https://www.checkouthernorks.com/ and use code "PODCAST" for 10% OFF your order.

A new episode of Diary Of A CEO discussing Glucose and the impact it has on our physical and emtional wellbeing. Some listeners have come away scared to eat fruit and dying young so we'd have a listen ourselves and dissect the details to help you make some sense of it all. 

Fitbits, Apple Watches, Garmins, Whoops & many more fitness trackers are on the wrists of millions of us around the world in 2024, but are they really necessary? Frank and Katie share their thoughts and tips for choosing the right fit for you.

Why are Air Fryers so popular? Frank & Katie are official #AirFryerFriends and today we share our reasons for using and answer the question: Are they actually healthier or not? Hope it helps...

Start a new fitness journey can cost you £££'s on workout clothing, equipment, supplements, courses and so much more, but what is actually essential and what's likely to be a waste of your hard earned cash? Katie and Frank rank the Top 50 purchases according to Chat GPT...

Weight Loss Injections are best used alongside regular exercise, but what are the guidelines for doing so? Katie and Frank share their thoughts as Personal Trainers to help you get started.

Sir Keir Starmer announces plans to trial free weight loss injections in a quest to get the nation 'back to work' again and reduce £11 billion lost every year through obesity related illness.

There's never been a better time to join a gym than right now, but with so many options out there how do you decide where is right for you? Katie and Frank break it down into 3 types of gym and outline the pro's and con's to each to help you make the right choice for you.

While avocados continue to take over the world we ask the question, is this sustainable? What else can we do to improve our impact on sustainability with our nutrition? 

Katie & Frank dive into the top trends in the world of nutrition right now according to MyFitnessPal.

KBC is still buzzing from completing her Athx Games event in Birmingham and shares her experience to help encourage you to take the plunge and book your next challenge. 

A 75 day challenge that promises to 'change your life' and build 'mental fortitude' has peaked the interest of fitness enthusiasts around the world, but what is it and what can we learn?

Its a $11billion+ industry and clearly the world is buying into meal replacements but what are the pros and cons to using them? Katie and Frank discuss.

Artificial Intelligence is here to stay so whether you choose to fear it, or embrace it, we think it's important that you understand the potential so you can start using it for good, today.

Red light hats, bland bedrooms and 100's of supplements are all part of the daily ritual for an American man who recently featured on 'Diary Of A CEO' Podcast, but what can we learn from it? Plenty to dive into and hopefully something useful to take away from the headlines.