UppSkill Digital Marketing Podcast By Arbab Usmani

What happens when customer service becomes more important than the product? This episode explores how Zappos transformed online shopping, won over Jeff Bezos, and set a new standard for businesses everywhere.

In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don't Make Me Think" from Steve Krug's renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online. Tune in to learn how to create seamless, no-brainer digital experiences for your users!

Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life

Feeling like life's throwing more at you than you can handle? You're not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We'll break down the habits and strategies of these extraordinary people to help you apply them to your own journey. From building productivity and staying fit to keeping a positive attitude when things get tough, we'll show you how to thrive, no matter what life throws at you. Ready to take charge of your entrepreneurial path? Join us on the Uppskill Podcast, where we help you level up, one episode at a time.

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.

Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by the context in which they're presented. From restaurant menus to subscription plans, you'll see how these hidden forces shape our decisions. So, join us as we unravel the relativity of choice and learn how to make more informed decisions in our everyday lives. Grab a coffee, sit back, and let's get started!

Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We'll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions. Whether you're trying to shop smarter or looking to leverage free offers in your marketing, this episode will open your eyes to the real cost of zero cost. Join us as we unpack the emotional and economic impact of the word "free" and how it shapes our behaviour in ways we might not even realize.

In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers. Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.

Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations. Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences. Learn how our preconceived notions can shape our taste and decision-making processes. Whether you're a marketing enthusiast or just curious about the workings of the human mind, this episode offers valuable lessons on the profound impact of expectations in our everyday choices. Don't miss this exploration of one of the most famous battles in the Cola Wars and what it teaches us about the psychology behind our decisions.

Ever wondered why we often gravitate towards things that others are already buzzing about? This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions. Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action! in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity. It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable. This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones. It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out. I hope this podcast will help you to become a better marketer.

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients. Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai. aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

Nike ke tagline ko sabne suna hai 'Just do it' par is tagline ke piche ki soch kya thi? Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me. aaj jante hai is case study ko

doston aksar hum apne failures ko ek bure nazariye se dekhte hai par sachai ye hai ki agar wo na ho toh na learning curve hoga aur na hi jeet ka maza. Aap sochiye ki bachpan me aap kitni baar fail hue honge jab chalna shuru kiya tha, kya wo bachha failure ke dar se aghe effort karna band kar deta hai ya fir fail ho ho ke hi chalna seekhta hai. Bade ho ke ye attitude me badlav kyun? bas isi baat ko hamne apne is podcast ke zariye aapke saath share kiya hai

Aap logon me bahuton ke liye Funding ek exiting topic bhi hai aur complicated bhi, kab apke startup ko fund ki zarrorat hai? Kaise fund raise karen? Kinse raise karen? Legal kya kya problem aa sakte hai? aise dheeron sawal apke dimaag me ghumnte honge, isliye hamne Sujit Jha Bhaiya ko bulaya jo ki Co-founder hai Legal Salah ke jo ki ek leading Legal Compliances company hai India ki aur saath hi ye Co-founder hai okAcquired ki jo ek firm hai jiska kaam startup founder ko investor se milana aur startup ko early stage me fund karna bhi hai, shayad inse behtar vyakti hamen nahi mil sakta hai is topic me baat karne ke liye. toh chaliye samajhte hai funding ke process ko is podcast me

kya kabhi aisa hua hai ki aap Instagram me post daal rahe hai par usko reach nahi milni band ho gayi ho? Ya fir apka post feeds me nahi aa raha hai apke followers ke? Then shayad aap ka account shadowban ho gaya hai. Aaiye samajhte hai ki ye kya hota hai, kyun hota hai aur isko kaise apni profile se hataya jaye is podcast ke zariye

Hi folks, A lot of you wonder how Arbab Usmani have a lot of time on his hand. He teaches people, manages marketing for almost half a dozen companies, plays video game, read books, watch movies and hang around family. The secret is not magic but a very well-optimised time without any procrastination, he has the same amount of time as you but he is much more effective in it by building processes and delegating work. In this podcast, he explained how he does it, hopefully, this podcast with a live example will be very helpful for you.

Expired domain ek aisi domain hoti hai jo kisi time me active thi aur baad me uske owner ne use renew nahi kiya, par us domain pe SEO pe kai mahino ya fir saaloon kaam ho chuka hai toh uska ek bahut bada value aapko milta hai jaldi rank karne ko. Par ye expired domain ki duniya utni seedhi nahi hai agar zara se pair fisla toh aap apne paison pe jaise aag laga rahe honge, isiliye aaj ke podcast me Praneet aapko aisa karne se rokne jaa rahe hai by sharing the right way to choose expired domain. Toh chaliye sunte hai is podcast ko

Doston kisi bhi startup ko shuru karne se pahle hum uspe pilot project run karte hai, ye sort of ek testing hota hai jo kam keemat pe hamen market ki validation de deta hai aur saath hi hamare product ya service ki kamiyon ko bharne me madad bhi karta hai. Theek isi tarah se marketers hamesha koi na koi pilot projects chalate rahte hai apne campaign ko le ke, usse ye test karte hai ki kya kya cheezein kaam kar sakti hai aur kaise unko behtar banaya jaye. Aaj ke podcast me examples ke saath bilkul asaan bhasha me hum ye samjhenge ki aisa kaise kar sakte hai Chaliye khud ko #UppSkill karte hai

Doston hamesha se ek fast website business ke liye achhi mani gayi hai aur kai sare insights hai jo is baat ko prove karte hai ki jitni achhi website ki speed hogi utna achha wo user ke liye hogi. Isi wajah se hum apne developers ko website ki speed optimize karne ke liye kahte hai aur developer alag alag technique use kar ke speed achhi kar bhi dete hai. Par blogging world me hum khud hi developer hote hai jo Wordpress jaise CMS ko use karke coding kiye bagair achhi website bana lete hai par problem fir bhi speed ki aati hai. Aaj isi topic pe Rajesh Arya Bhai apko is podcast ke zariye kuch aisi cheezein sikhane wale hai jisko use karke aap instant website ki speed behtar kar sakte ho aur wo bhi bagair coding ka upyog kiye. toh der kis baat ki apna headphone lagaiye aur is podcast ko sunna shuru kar dijiye

Hi folks, A business depends upon sales and sales is not easy, you need to understand the requirement of your customers and then provide a solution which involves your product or service, but only knowing about the user is not all, even after you provide every solution there are some roadblocks you need to overcome, these roadblocks are known as Sales Objection. In today's podcast which is Deeksha's first podcast as well, we are going to explore these areas and will educate you on types of sales objections and how to deal with one.

We often hear content is important but question is ki ye kyun important hai, content ke through aap kya kya achieve kar sakte ho aur marketing me isko target karna kyun zaruri hai. aappke inhi sab sawaloon ka jawab is podcast me hai

doston waise toh hum log roz hi sunte hai ki Digital marketing bahut hi fast changing industry hai aur baat sahi bhi hai, cheezein raaton raat badal bhi jaati hai par fir bhi kuch aise basics hai jo change nahi hote aur aghe hone ki sambhavna bhi kam hi hai, jiske bal pe ye Industry tiki hui hai aur aaj ke podcast me uske baare me hi baat karenge hum ki aisi 5 cheezein jo kabhi purani nahi ho sakti hai Digital Marketing me. toh der kis baat ki, apne headphone lagaiye aur sunna shuru kar dijiye

doston bahut baar aisa hota hai ki hum jab bhi kisi cheez ki marketing karte hai toh hum bahut maternalistic ho jate hai aur logo ki problem ko sahi se nahi samajhte, jiske solution ke liye wo apka product ya service use karenge. Ye podcast many usi though process ki challenge karne ke liye banaya hai taki apko ek naya nazaria de sakun jo bahut hi zyada effective hai aur is nazariye se chal ke logon ko convince karna bhi asaan hai. wo nazaria hai ki aap logon se aise communicate karen ki aap unke problam ka nivaran yani ki solution de rahe ho aur aap iske liye eligible ho.... iske alawa kaagfi aur valuable golden nuggets hai is podcast me, isko suniye aur hamen bataiye ki apko ye podcast kaisa laga.

aap apne ek traditional business chala rahe hai jo theek thak chal raha hai par at the same time aap ke customer internet ka prayog kar rahe hai aur aap ke competitor uska fayada utha rahe hai. Aap ko ye lagta hai ki aap ke business ko bhi digital space me jaana chahaiye par at the same time ye area aap ke liye naya hai so is baat ka dar lagta hai ki kahin koi bewkoof na bana de ya fir kahin koi aisi galti na ho jaye jahan aapki energy aur paisa dono lage par output kuch na aaye. toh aap is podcast ko suniye jisme hamne aapke inhi problems ke baare me baatein ki hai, taki aap behtar tareeke se is space me decision le saken aur aap jin jin cheezon se dar rahe hai uspe jeet paa ke ek achha successful business digital space me bhi run kar sake

aap apna career marketing me shuru karna chaha rahe ho ya fir apne business me usko use karna chaha rahe ho ? Main aap ko bata dun ki marketing jo upar se dikhti hai usse kahin zyada dharti ke andar bhi faili hui hai, yahi wajah hai ki apko apni khud ki bhi zameen mazboot karne ki zaroorat hai. Par usko karne ke liye apko kuch cheezein samajhni padegi aur isi wajah se maine ye podcast banaya hai jo new marketers ko ek direction dega ki kis disha me sochna hai aur aghe badhna hai. Hope this will help you a lot #RukengeNahi

Sense of completion is a psychological trick a lot of brand uses to make you feel your brain like something is missing in your day-to-day life. be a toothpaste, shaving cream, e-commerce site's well-crafted thank you page, lead generation form completion popup etc. let's learn about it in a very simple language

Sometimes people ask me that I do a lot of things in my life, do I have 48 hours in a day? The answer is no, I stay productive throughout the day and I use some of the tactical and mental tricks to do so. In this podcast, I am going to tell you about my 8-step formula to become super productive in life. Hopefully, this podcast will help you to become productive too.

Doston aap apna startup shuru karna cahahte ho par samajh me nahi aata ki kahan se shuru karen, is fundamental problem ko solve karne ke liye hi humne ye podcast banaya hai. Jahan step by step process me apko hum ye batayenge ki step by step kaise startup ko khada kiya jaaye so that aap iske around aur research karen aur sahi se apni startup journey puri karen.

Doston marketing ke jab aap execution level pe jaate ho toh cheezein utni asaan nahi hoti jitna ki bahar se dekh ke lagti hai, iska one of the reason lack in skills bhi hota hai aur yahi wajah hai ki aaj ke podcast me hum baat karenge 5 aise skills ke baare me jiski zaroorat aapko hamesha pdegi hi padegi. Chaliye ab sunte hai is podcast ko ye janne ke liye ki wo skills kya hai

When you want to sell something, you must first communicate its benefits to your customers. Usually, this is what marketing does and we all know about this, but is there anything more marketing does for your product or service? Lets understand this in a more profound level and understand how marketing actually help your business.

Doston hum apne jeevan me hamesha hi fail hote aaye hai, aur aap aaj jo bhi ho wo shape karne me failure ka sabse bada haath hai. Is video me aaj hum janenge ki kaise aap failure ko ek positive aspect ki tarh dekh sakte hai aur usko apne advantage me use kar sakte hai

We often talk about a marketing funnel whose work is to bring your customer to your website but the real game begins on your website when the product funnel convinces the user to guide to the payment page. A small tweak in the funnel can bring a lot of sales or destroy a complete business that is why it is important for marketers to understand how their users are navigating. let's demystify product funnels from the point of view of a marketer.

Hello doston, Aaj hum log sikhenge ki Halo aur horn effect hota kya hai aur kaise ye branding me bahut sari cheezein change karta hai. Kya reason hai ki ek brand kisi celebrity ko endorsement ke liye hire karta hai ya fir nikal deta hai. In sab baaton me hum is chote se podcast me baatein karenge taki kal ho ke aap bhi in sab strategy ka use apne business ya job me kar sake

Harsha is a beast when it comes to designing UI and UX, he self-learned the art and spend almost 15 years in the Industry and finally decided to share his wisdom and knowledge with the people to make more amazing UI and UX designers, he founder of Designboat which is UI/UX School & Innovation Hub. We could not find anyone better than him to talk about UI and UX because we wanted to make our audience understand this in very layman's language. Harsha is a true educator by heart and with Arbab Usmani who is our founder, this podcast became even better. We hope that you enjoy the podcasts as there are ample amounts of golden nuggets and value bombs in them.

Hum log jab marketing karte hai toh chaaron taraf se gheere hote hai distribution plateform ke aur alag alag media types se, is podcst me main apko 4 media type jo most of the marketer use karte hai aur kisi do ke intersection se kaun si strategy nikalti hai wo bhi batane ki koshish kar raha hun. I hope ye podcast apki life me dher sari value add kare

India is becoming a superpower and skilful youth is one of the reasons for our rise, in this podcast with Major Mohommed Ali Shah who has given the maximum number of TEDx talks in the world and an Army Veteran going to discuss with our co-founder and CEO Arbab Usmani in this topic

The first day someone hires you as a marker start expecting results from the very next day, marketing doesn't work like that. I have been there and this is how I make my client understand in the language everyone understands. A draw parallel marketing to building muscle basics of which we all have been taught in our school days and most of the time they understand what I am saying. You can use the same analogy to make them understand how marketing works, hope this podcast helps you a lot

finding your voice doesn't mean only finding how you sound, it means finding the personality of your voice as well and in this podcast, we are going to do the same. We have invited RJ Raghav who is India's most viral RJ because he is the best person to guide us about this with the pinch of his own life story. Let's start to find our voice

what if an ad campaign tells you to uninstall their app you have installed on your mobile phone? What if a clothing brand ask you not to buy their jacket? If you are wondering who are these stupid people who are literally destroying their business via these kinds of campaigns then let me tell you these are some of the most successful campaigns they have done and it helped them to increase in sales. today we are going to learn about a marketing strategy that focuses on the shortcoming of the product rather on the benefit of the products in this podcast

Our mind is our greatest enemy and our best friend as well, it is all about what kind of mindset you carry. and to carry any kind of mindset you need to understand it first. A growth mindset is one of the reasons for my success and many like me. I wanted to tell more about it to our community that is why I invited Udit Goenka, who is an amazing growth hacker and carry the same mindset for years. With his and my experience, we are gonna share how we used a growth mindset to become successful in our businesses.

when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price. and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it. That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well.

What if you have a mindset that refuses to give excuses? What you have a mindset that helps you to grow? What if you have a mindset that helps people around you to grow? but is it possible to have such a mindset? The answer is yes, and we call it a growth mindset. In our 100th podcast, we are going to learn how to develop one and how to learn from your mistake and others too. We are going to take help from Nitin Sethi Bhai and his more than 1.5 decade experience to decode the secret of a mindset which only thinks about being successful and refuse to give excuses on to the journey toward their goals. let's listen to something which will be a lifelong lesson for many of you :)

Hey folks, We all know customers are important for any business and they should be the centre for your marketing strategy too, but the question is what is exactly we call customer experience and how to improve it, does it help in marketing? to give the answer to all of your queries, I have recorded this podcast

Google is using a new model to understand the content and they already said that this model is 1000 times powerful than the last model which is known as BERT, this new language understanding AI model will bring a lot of improvement toward the intent of the user and we know it as MUM (Multitask Unified Model). MUM not only understands language but also generates it. It's trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. And MUM is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio. Let's understand what is this model and how it will impact the work of SEO

Hi Friends, Suppose you write a piece of content and suddenly and your page is not able to index or maybe some other pages start receiving less organic traffic. While there can be several reasons for those two things but one of the reasons can be 'keyword cannibalization', in this case, your one page becomes the enemy of another page and start harming them. In this podcast, I covered the reason and how to solve this issue with ease, I hope this podcast will add a lot of value in your SEO journey. Keep #UppSkilling yourself

Hi folks, let's talk about decision making today, we become better by applying a better attitude toward our decision, the main idea is to remove distraction and move forward with your decision. In this podcast, I will share something I have learned practically in my life and got success.

How an idea from a local shopkeeper made a unicorn in our startup ecosystem

Cohesion meaning stick together means that all the messages you want to convey will be uniform in an omnichannel platform. Let's learn why it is important

In its seven years of journeys, MoEngage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by MoEngage, which provides a peer-to-peer learning platform for 3000+ marketers across 15 cities online and offline.