Podcasts about impact branding

Colin hat in dieser Folge Christian Fenner zu Gast, er ist Co-Founder & CMO von nucao bzw. the nu company. nucao ist bio, vegan und fair und will Schokolade 360 Grad gut machen: für Konsumenten, für Kakoabauern, für die Umwelt. Dabei versuchen sie immer Tiefe und Mission zu vermitteln, v.a. aber über Geschmack und lebensfrohes Design. Nachdem Christian die Ritualfragen zu seiner Lieblingsmarke, seinem Ein-Wort-Wert und seiner Profession beantwortet hat, erzählt er die Gründungsgeschichte von the nu company: In einer WG-Küche zunächst als ernährungswissenschaftlich optimierter Schokoriegel gegründet. Die Schokoladenmarke hat schon eine echte Achterbahnfahrt hinter sich: schnell gewachsen, skaliert, Fokus verloren und dann einen Neustart gewagt, der - wie Christian sagt - ihnen auch den Kragen hätte kosten können. Christian erzählt, warum sie sich für ein Rebranding entschieden haben und welche Risiken sie eingegangen sind. Hört euch die Folge an und erfahrt, - wie nucao die Marke führt - wie nucao den Purpose vermitteln möchte - warum Limitierungen die Marketingstrategie mitbestimmen - welche Kanäle für nucao relevant sind - wie es zur TV-Kampagne kam

On Episode 469 of Impact Boom, Darren Taylor of Taylor & Grace discusses why effective impact branding and conveying your social enterprise's purpose is essential to engaging stakeholders and ensuring sustainable progress towards achieving your mission. If you are a changemaker wanting to learn actionable steps to grow your organisations or level up your impact, don't miss out on this episode! If you enjoyed this episode, then check out Episode 466 with Julia Keady on changemakers managing wellbeing to prevent burnout and help fulfil their impact mission -> https://bit.ly/3xot1i4 The team who made this episode happen were: Host: Tom Allen Guest(s): Darren Taylor Producer: Indio Myles We invite you to join our community on Facebook, Twitter, LinkedIn or Instagram to stay up to date on the latest social innovation news and resources to help you turn ideas into impact. You'll also find us on all the major podcast streaming platforms, where you can also leave a review and provide feedback.

In this episode we meet Ambica Prakash, a distinguished Principal and Creative Director at Eighty2degrees Social Impact Branding and Design Studio, nestled in the heart of Washington DC. Ambica brings a wealth of experience and a unique perspective to the table, making this a conversation you won't want to miss. As we dive into the world of social impact branding and design, Ambica will share insights into her creative process, the challenges she has faced, and the inspiring projects she has been a part of. Whether you're a seasoned designer, a budding creative, or simply someone fascinated by the power of design to make a difference, this episode is sure to captivate and inspire. If you'd like to support the show or to learn more about Design Atlas, please visit www.designatlaspod.com. To get in touch with us, DM us on Instagram ⁠⁠@designatlaspod⁠⁠, tweet us ⁠⁠@designatlaspod⁠⁠, or send us an email at ⁠⁠hello@designatlaspod.com⁠⁠. You can also follow us on TikTok ⁠⁠@designatlaspod⁠⁠. Produced by Jens Bringsjord and Megan Luedke. Sound engineered and edited by Jens Bringsjord. All rights reserved. ©2024 Design Atlas Media. --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-atlas-pod/message Support this podcast: https://podcasters.spotify.com/pod/show/design-atlas-pod/support

How often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness, highlighting how a boots-on-the-ground strategy and involvement in local events can help your brand conquer the local market and maximize your marketing budget.0:07 - Utilizing Local Marketing for Brand Awareness12:42 - Effective Marketing Strategies for Business Growth26:00 - Effective Community Marketing StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

Laura welcomes Dr. Shanil Ebrahim, Partner at Deloitte Canada, where he shares how he learned how to stop using layers of technical jargon that were preventing clients from identifying clear, actionable next steps. In this episode you will learn: How Shanil decided to make the pivot from research clinician to consultant due to his desire to have more immediate impact on more complex healthcare issues. How ‘branding' and identifying your brand is relevant and valuable even for roles outside of marketing and communication departments in organizations…including yours! How Shanil learned to walk the fine balance between showing expertise and ensuring clarity with his team and his clients after making the mistake of bringing in subject matter experts and used ‘consulting speak'... and ended up getting feedback to improve his ability to communicate. How Shanil's reflection on his discomfort with the idea of ‘power' and his personal history influenced him to speak up on issues that mattered to him when he found himself elevated to a leadership position in his company - including on issues of diversity, equity, and inclusion within Deloitte.   24 Hour Challenge: Complete a personal ‘SWOT' analysis: Strengths, Weaknesses, Opportunities, Threats that you are putting on yourself? What do you excel at? Where do you struggle or what criticism do you receive? Is there a need in your organization where you can step up? What obstacles do you currently face (real or perceived), and what changes can you navigate them?   About Dr. Shanil Ebrahim: Dr. Shanil Ebrahim is a Partner at Deloitte and leads the National Life Sciences and Healthcare Consulting Business in Canada, and served as a Clinical Epidemiologist and a Researcher at multiple institutions in Canada, USA, Switzerland and Netherlands. He is a trusted advisor to senior stakeholders in government, public, and private sectors, and leads complex business and tech-enabled transformations. Shanil is also deeply involved in his community as the Chair of Wellesley Central Residences, which offers supportive housing for low-income seniors and those living with HIV/AIDS, and a Board Director at the Children's Treatment Network, which provides support for children with disability and developmental needs.   You can connect with Dr. Shanil Ebrahim in the following ways: LinkedIn: https://www.linkedin.com/in/shanil-ebrahim-75914a7a/ Web: https://www2.deloitte.com/us/en.html   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @LauraSicola Instagram: @VocalImpactProductions Website: https://vocalimpactproductions.com/ Laura's Online Course: virtualinfluence.today   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Description: Welcome to another enlightening episode of our podcast, where we delve into the world of branding withRich Kozak. As the CEO of RichBrands and co-author, Rich has spent 44 years defining, launching, and marketing brands across industries. In this episode, we explore the transformative power of branding and how it can elevate your life and business to a higher level. Rich shares his insights on how to define your brand, whether you're an entrepreneur, speaker, coach, or author, and why branding is often misunderstood in today's fast-paced digital world. We delve into the concept of Impact Branding and why it's crucial for those who want their brand to make a significant impact on others' lives. Rich also emphasizes the importance of language and messaging in branding, providing practical tips on how to find clarity in your messaging. For those considering a career change, Rich offers valuable advice on how to build a brand in a new field, even without prior experience. He also shares his unique perspective on how he's helping people crack the rich code in 2023 and beyond. Join us for this insightful conversation and learn how to harness the power of branding to create an impact and elevate your life and business. Don't miss out on this opportunity to learn from Rich Kozak. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

On this weeks episode Corina Talks company culture branding sales and answers frequently asked questions!  Corina brings over 15+ years in Branding Marketing and B2B sales and gets questions asked all the time. In these episodes Corina will take time to answer your questions! Follow Corina on Linkedin and Instagram and message us to have one of your questions answered in a future episode.   Remember...... "Your circumstances today do not define your future!" https://www.corinaburton.com

Hello doston, Aaj hum log sikhenge ki Halo aur horn effect hota kya hai aur kaise ye branding me bahut sari cheezein change karta hai. Kya reason hai ki ek brand kisi celebrity ko endorsement ke liye hire karta hai ya fir nikal deta hai. In sab baaton me hum is chote se podcast me baatein karenge taki kal ho ke aap bhi in sab strategy ka use apne business ya job me kar sake

Today in the guest chair is Natasha E. Davis. Her business motto is "No Good Brand Left Behind."Natasha E. Davis affectionately known as “The Chief Visionary” is an award-winning Branding Strategist, Author, and Corporate Trainer. She launched her 3rd company Impact Branding Consulting, Inc. a certified Woman Owned Small Business, that specializes in End to End Strategic Branding. Her expertise is helping executives, entrepreneurs, and companies to Think Big, Build Momentum & Scale Fast in order to create a brand that has a sustainable and profitable impact.Questions I Asked In This EpisodeWhat is your favorite childhood memory?If you had an opportunity to time travel, what is one piece of advice you would give to your 21-year-old self?What are the core values that inspire how you show up to do your great work?What are three actions that business owners can take to build strong brand awareness?How does your company help companies manage their brand strategy?What role does social media play in building a strong brand strategy?What are 3 characteristics of a strong brand?Can you share how your Predictive Model Software benefits your clients?What are you curious about now?What brings you joy?And so much moreWhat You Will Learn In This EpisodeHow she occupies the energy of the success she desires to achieveHow to find a new mental space to grow into the next level version of yourselfThe importance of being in the present momentThe impact of our decisions five to ten years from nowWhy being authentic is important to your successThe two questions that anchor her to live her personal values as a business ownerThe two different approaches to building a brandWhy she asks her clients to describe their business as a personThree actions business owners can take to create a strong brandThe different brands within one companyWhy the personal brand of the business owner and executive brand of the company must complement one anotherThe importance of business owners finding a healthy balance on how they use social mediaAnd so much moreContact Natasha E. DavisPersonal WebsiteCompany WebsiteBookMusic Credit:Bensound ElevateBensound Badass Support the show (https://paypal.me/jackiecapersbrown?locale.x=en_US)

So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary. On this episode we begin to unpack what it means to be a visionary. With guidance from Andrew Davis, a speaker, author, and creator of the “Quest Matrix,” we begin to chart a path away from Expertville toward some new territory -- a place where we can resonate deeper in a world trending shallow, and yes, build our businesses and leave our legacies. That place? Visionary Town.Along the way, we hear from John Bonini, director of marketing at Databox, content marketing expert, and prolific side project creator who recently launched Some Good Content, a membership group that fosters engaging conversations and shares resources for marketers searching to create better content. John's on his own path toward becoming a visionary, driven by questions that, as Drew says, Google can't answer.But he's currently at a crossroads -- one we all face, too. What will he decide? What will YOU decide?QUEST MATRIX IMAGE: https://bit.ly/quest-matrix SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE:John Bonini is a long-time content marketer, working for brands like IMPACT Branding and Design and the email software company Litmus as head of growth. He's now director of marketing at Databox, a startup based in Boston. John lives in Connecticut. John's also the former host of a podcast he launched, Louder Than Words (now defunct), and the owner of a membership and community group for marketers, Some Good Content, which is run on Patreon and a dedicated group website.Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC's Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. SPONSOR:The Juice is a new kind of media company (like the Spotify of B2B). Specifically, they serve sales and marketing professionals. By registering for free, users can find the most original, deeply resonant ideas and advice in sales and marketing -- things optimized for people, not algorithms. The Juice curates from tens of thousands of sources to find what's popular and also what's most customized to your specific job function and level. Browse the best and brightest thinking, find new sources of inspiration to follow, and create and share content playlists about specific topics that help your career and company grow. Learn more and sign up for free at https://thejuicehq.com CONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We're traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we're meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Dieses Mal hat Colin Govinda Thaler zu Gast – CEO bei dem Start-up Planet V. Govinda liefert gemeinsam mit seinem Team bei Planet V aus Colins Sicht ein beeindruckendes Produkt: Sie erzeugen die sogenannten Bio-Frischegerichte und diese zeichnen sich dadurch aus, dass sie praktisch ohne Chemie auskommen, frisch gekocht werden und durch Vakuumierung frisch gehalten werden. Das wirkt auf den ersten Blick, wenn man das so sagt, gar nicht so einzigartig. Wenn ihr aber Govinda zuhört und von ihm hört, wie lange sie gebraucht haben, um diesen komplexen, technologischen Herstellprozess zu entwickeln und wie einfach es sich die Großindustriellen eigentlich machen, ohne dass wir das durchblicken – der wird genauso wie Colin auch die Augen geöffnet bekommen. Govinda macht das, indem er uns in die Gründungsgeschichte und die Meilensteine von Planet V bzw. ehemals Lunch Vegaz mitnimmt und u.a. erklärt, warum Herzblut und Engagement irgendwann nicht mehr reichten, bis hin zu dem Punkt, an dem sie nochmal alles in Frage stellten. Ein wenig Genugtuung empfinde ich als ich von ihm höre, welche Rolle BrandTrust spielte, obwohl wir nicht mit Planet V zusammenarbeiten. Govinda nimmt uns dann mit in die Neuzeit und erklärt, warum sie Revoluzzer sind, aber erklärt auch, wie sie das Spannungsfeld zwischen Nachhaltigkeit und Bio und Vakuumverpackungen managen. Er plaudert aus dem Nähkästchen, was die Strategie von Planet V angeht und zum Ende sprechen wir natürlich auch über die Zukunft seiner Marke und des Segments. Die Gründungsgeschichte von Planet V und die ganz natürliche Vermittlung von Govinda und seine Einladung hinter die Kulissen machen den Podcast aus Colins Sicht schon sehr spannend. Colin hat aber auch ganz viel über die Lebensmittelindustrie gelernt und dieser Mehrwert macht die Episode ebenfalls sehr hörenswert.

The 2021 Brandology™ Leadership Summit is your opportunity to access a wealth of leadership insight from a world-class faculty ready to equip and inspire you — regardless of your field or industry.  Each Chosen Leader provide a presentation on culture, leadership and practical ways to help you succeed. There is also a live panel discussion addressing key challenges faced by leaders today.  The belief —female leadership matters — is more important today than ever before.  Topics our leaders dive into:  As a leader, how do you mentor and inspire younger workers to believe what you believe in? Scenario: I’m a young professional, frustrated and want to make a huge impact. I am a young member of an organization and I want to make an impact. But I've only been there for less than a year or so and am getting frustrated. What advice do you have?​ Looking back 5-10 years is there anything you would’ve done differently?  3.    What is one lesson learned from 2020? 4.What is the biggest technology disruptor you see coming in your industry or field?   This Episode includes the following Top Female Leaders of 2021:  ·      Dr Rosie Ward (Best-Selling author and CEO of Salveo Partners) ·      Karen Gregorson (President of The Farmers Bank) ·      Erin Levzow (CMO for Del Taco) ·      Britana Finke (Business Development, Impact Branding) ·      Anna Morgan (Career BFF Coaching and Recruiting)  Learn about Leadership, Leaning In, Best Practices, Culture and Overcoming Challenges faced by leaders of all kinds with special emphasis on unique challenges faced by female leaders today.   Watch the VIDEO HERE: https://youtu.be/4IGRwhsflS0 (https://youtu.be/4IGRwhsflS0)   Subscribe & Download Episodes! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/) Our Podcast was featured in the Top 20 Podcasts this year! https://blog.feedspot.com/brand_protection_podcasts/ (https://blog.feedspot.com/brand_protection_podcasts/)   Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast

538 - Systems, Processes, and Self-Care with Impact Branding's Natasha Davis 

Diesmal gibt es Beyond zum Quadrat – ich habe nämlich direkt zwei Gesprächspartnerinnen und zwar von der Kosmetikmarke LUSH. LUSH dürfte vielen Zuhörerinnen und Zuhörern vor allem vom Duft bekannt sein, wenn man bspw. durch die Kaufhäuser oder Fußgängerzone schlendert. Die Marke hat aber noch viel mehr zu bieten – und genau darüber spreche ich mit meinen zwei Gästen: Marie-Jo und Maria. Marie-Jo ist Head of People Experience und Maria ist im Bereich Charity Pot und Earth Care Koordination unterwegs – und allein diese beiden Positionsbeschreibungen machen direkt deutlich: LUSH tickt als Marke etwas anders und das ergründen wir im 6-Augen-Gespräch. Am Anfang sprechen wir direkt über den Antrieb und den Gründungsmythos. Dabei beschreiben meine zwei Gäste ihr "Impact Branding Dasein", wie wir es nennen würden, denn LUSH will ihre Markenwirkung für mehr nutzen als nur den eigenen Erfolg und ein Prinzip der Marke wird uns auch preisgegeben. Wir gehen dann den Ursachen auf den Grund: Wie schafft man eine Kultur und eine Marke, um eine Impact Brand zu sein? Marie-Jo skizziert dabei ihre Kernherausforderung im Personalbereich, die es in sich hat. Maria gibt uns passenderweise mal einen Einblick in ihr eigenes Vorstellungsgespräch und Marie-Jo beschreibt mal kritische Kontaktpunkte wie z.B. eine Kündigung, wodurch wir einen vertiefenden Einblick in das operative Management bekommen. Dann möchte ich natürlich wissen, ob LUSH die typischen Markeninstrument wie z.B. einen Golden Circle hat, um die Marke zu führen. Zudem beantworten meine zwei Gäste, warum es aus ihrer Sicht überhaupt Impact Brands wie LUSH gibt. Dann diskutieren wir das Thema Greenwashing, zu dem Maria aber z.B. eine sehr interessante Sichtweise hat. In der Folge sprechen wir über die spezifischen Herausforderungen des deutschen Marktes im Vergleich zum Heimatmarkt UK. Und das Ende hat es dann nochmal in sich, weil wir nochmal abschließend über die Spezies Impact Branding sprechen und ich frage die beiden nach ihrer Prognose für den Markt der Impact Brands. Und natürlich endet keine Folge Beyond ohne die Beantwortung der Frage des Gastes vorher und Fragen, die Marie-Jo und Maria für den nächsten Gast hinterlassen. Eine durch und durch überzeugte oder fast idealistische Folge nicht nur für Fans von Nachhaltigkeit, sondern vielleicht auch grad für Kritiker …

“Think of How you can Build and Brand a Movement as a strategy for your Brand” – Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Recommended Resources Design By Cosmic DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”   A few highlights we talk about are: How are strategic planning and branding are codependent on one another 5 simple principles to strategic planning The difference between revenue and profit The most effective approach for measuring daily operations and why it's critical The importance of your brand promise You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/. You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding. Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

Impact Branding Consulting is a Brand Development & PR Management Consulting Firm equipped with Consultants, Marketing Specialists, Executive Coaches, Project Managers, Technology Experts and Professional Development Specialist. Their niche is Helping Healthcare Reach Higher Heights. Natasha E. Davis, is a Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing, […] The post Natasha E. Davis with Impact Branding Consulting appeared first on Business RadioX ®.

The launch of her 3rd company Impact Branding Consulting, Inc. Natasha advanced her career and pursued her Masters in Business & Marketing. Her specialty is helping professionals, entrepreneurs and companies create brands that have a lasting impact. As a certified expert in email & social media marketing, speaker and trainer, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 10 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, customer satisfaction and marketing strategy through the power of impactful branding. Her clients affectionately refer to her as "The Chief Visionary" because of her ability to quickly identify issues, find solutions, get results and improve outcomes. Natasha, authored and published her first book “Get Grounded; Stay Grounded.” www.NatashaDavisVisionary.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sashamarinamedia/message

The launch of her 3rd company Impact Branding Consulting, Inc. Natasha advanced her career and pursued her Masters in Business & Marketing. Her specialty is helping professionals, entrepreneurs and companies create brands that have a lasting impact. As a certified expert in email & social media marketing, speaker and trainer, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 10 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, customer satisfaction and marketing strategy through the power of impactful branding. Her clients affectionately refer to her as "The Chief Visionary" because of her ability to quickly identify issues, find solutions, get results and improve outcomes. Natasha, authored and published her first book “Get Grounded; Stay Grounded.” www.NatashaDavisVisionary.com

Carving out a memorable place in your audience's mind is the holy grail of marketing. Why? Because a well constructed brand strategy creates a loyal, repeat, customer. That is why designing a solid brand strategy to capture some prime mental real estate should be the goal of every firm. In this episode Jonathan talks about how to evaluate your brand's gap, its message, and a mapping process you can use to become a trusted resource.

On this episode of the podcast, we're pumped to welcome by Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. She shares how her and the team are in the process of implementing Bob Ruffolo's vision of an agency that thinks of itself like a publishing company. Join the community at AgencyJourneyInsiders.com!!

Speaker Sérgio Brodsky Type Live Conversation About this conversation Aggressive urbanisation and middle-class growth have compromised the delivery of appropriate public utility services for urban residents' wellbeing worldwide. Enters Urban Brand-Utility (UBU), the emerging thinking and practice reframing brand communications as a catalyst for sustainable development via people-public-private-partnerships and radically innovative use of media. UBU applications happen when brand communications touchpoints elevate their role from being mere messengers to delivering public utility services that supplement cities' infrastructure, alleviating urbanisation’s growing pains. By enhancing instead of interrupting people's moments this approach is a response to the decay of the advertising model, offering the conditions for ingenious advertising to step up from eye-catching stunts onto an infrastructure of creative, urban resiliency. To enable a virtuous circle, cities would then arrange for tax breaks, rebates, R&D contributions or other types of incentives. This way, marketing budgets are effectively turned into marketing investment funds where returns are reaped by brand, monetary and societal metrics. More About The Speaker Sergio Brodsky (LL.M, MBA), internationally experienced marketing strategist, regular columnist at Marketing Magazine, scholar of the prestigious The Marketing Academy and Chairman of its Alumni program. Sérgio is a sought-after speaker regularly featured on local and international circuits. Sérgio began his career as an IP lawyer before pivoting towards brand strategy, media and innovation, internationally. He is passionate about cities, culture and the role of brands and technology in society. Follow him on Twitter: @brandKzar Conversation Notes - When it comes to a brand it’s not about what ‘matters’, it’s about what doesn’t matter. It’s the intangibles, it’s the meaning. - Fundamentally, return on investment will always be a key consideration. Going forward, this will mean creating value beyond the billboard. - The DNA for any advertising campaign is a big idea, which often comes from a big ego. This idea is only expressed once we’re interrupted. - Advertising does not change behaviour, it only prompts our behaviour. The context upon which the advertisement takes place changes behaviour. - Brands that are good for people are also great for business. “If you only build your brand, you will die. If you just sell your product, you’ll become irrelevant. It’s an orchestration of both, you need to sell your stuff and your story.” - Sérgio Brodsky Sérgio's Linkedin: Sérgio Brodsky Sérgio's Twitter: @brandKzar Join Us Did you enjoy the conversation? If so, make sure to subscribe!

Companies create culture either intentionally or unwittingly. Creating a culture code allows you to take an active role in purposefully and mindfully creating your culture. Your culture code signals, both internally and externally, the values and beliefs your company is committed to. So, what is a culture code?   Show Notes [0:42] Question: Question: What is a Culture Code? Directly from Inbound Organization, a culture code is, “an outline or slide deck that shows the key aspects of your beliefs, values, and aspirations and the type of environment you want to create. The culture code helps prospective applicants, employees, partners and vendors and even customers understand how you view your business and people.” A culture code serves a number of functions both internally and externally. From the standpoint of internal leadership, it forces your leadership to be clear and transparent about the kind of company they are trying to create. It also sets expectations for your employees. Your culture code also functions as a measure of what you say versus what you do and holds your organization accountable. Externally, your culture code signals your beliefs and values as a company. A culture code helps to differentiate you from all other companies. This can play an important part in attracting and retaining the kinds of employees you want to work with. Additionally, the process of documenting your culture code is important in and of itself. Having it shows people that the culture you are creating is something you value. [14:06] Dan’s Rant What is a wiki? A wiki is a website that allows everyone in the organization to collaborative edit the content and structure of the site. And Dan thinks that every company needs one! In this week’s rant, Dan tells the story of a HubSpot intern who posts a reply on the company wiki that drastically changes the course of a major change at the company.  [16:33] 3 Takeaways Document your culture code Start a wiki and start sharing information with everyone in your company Learn about and implement an employee net promoter score (ENPS) Links Take the Inbound Organization Assessment (https://www.inboundorganization.com/inbound-organization-assessment) The HubSpot Culture Code: Creating a Company We Love (https://blog.hubspot.com/blog/tabid/6307/bid/34234/the-hubspot-culture-code-creating-a-company-we-love.aspx) The HubSpot Culture Code Slide Deck ( https://www.hubspot.com/jobs/culture ) IMPACT Branding and Design (https://www.impactbnd.com/) What is a Wiki? ( https://whatis.techtarget.com/definition/wiki )

From helping build legendary surf brand Quiksilver, to being a founding partner at Hawaiian footwear company Olukai, Dan McInerny knows a few things about the surf industry and how to build businesses. In this episode of the BHP, we talk business strategy, brand building, the power and importance of people skills, the lost art of [...] The post BHP 018: Quiksilver and Olukai's Dan McInerny | Impact, Branding & Values appeared first on Ryan Munsey.

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too. Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding Give Leaders in the Trenches a review on iTunes!

In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Bob Ruffolo of IMPACT Branding and Design who shares how establishing a strong set of values saved his agency. To be honest, whenever I heard someone talk about their mission statement or core values, I thought of cheesy motivational posters with words like “Perseverance” and a... The post Agency Advantage 38: Bob Ruffolo on Why Team Culture Matters for the Bottom Line appeared first on Hubstaff Blog.

Today I'm joined by a man who helps SMBs increase their brand awareness, improve their lead generation, and enhance their customer acquisition. He’s the Founder and CEO of IMPACT Branding & Design. Welcome to DMR, Bob Ruffolo. [You can find Bob over at ImpactBND.com.] https://www.youtube.com/watch?v=NqXRIe8bJDg On this episode of Digital Marketing Radio we discuss how to grow a business FAST, with topics including: Would you say that there’s a common theme to why some businesses just can’t get traction with their growth marketing initiatives? How do you know if you’ve got the right team to grow your business? What are the next steps to get growth underway? How do you know what to aim for – how do you set your growth goals and objectives? Do you think that using the right technology is essential in modern marketing? What type of technology is most important right now? And is it important to grow fast? What are some marketing strategies that are particularly successful at the moment for fast growth? [Tweet ""If your company is not growing, look at the people in your team." @bobruffolo #BusinessGrowth"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hubspot [Marketing automation software] Hotjar [Conversion rate improvement software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Pokémon GO [Augmented reality game] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If your company is not growing, look at the people in your team. Are they working as a team? Are they getting along? Are they the reason why you can grow or are they the reason why you're not growing?

In this episode of Inbound Agency Journey, we're joined by Tom DiScipio from IMPACT Branding & Design. Tom was employee #1 at IMPACT. Things have evolved a lot since those early days. Today Tom heads up sales at IMPACT and in this episode, Tom shares an inside look at IMPACT's sales and prospecting engine. Enjoy!

Bob Ruffolo, CEO of IMPACT Branding, shares lessons learned on the journey from a startup agency in his condo to a HubSpot Diamond Partner with more than 20 employees.

Natasha Davis is the founder and CEO of Impact Branding, Inc, (formerly Visionary People). Impact Branding helps companies identify their vulnerabilities and best solutions. They directly contribute to the improvement, enhancement and development of their clients. Impact Branding's PR and Branding Strategies are not only creative and contemporary they are also effective in ensuring their client’s brands make a lasting impact. Natasha is the author of  "Unleash Your Millionaire Mindset" which is set to be released on March 26th. Website: www.impactbrandingconsulting.org Twitter: @NatashaIBCEO 

Have you have built a solid inbound agency, but looking to take things to the next level? Do you know how to deliver services, but struggle to scale your team? If so, this episode is for you! Bob Ruffolo & Natalie Davis share the process they use at Impact Branding & Design to grow their team!