Podcast appearances and mentions of amanda milligan

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon. To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability. In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies. As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week's awesome guest, Gaurav Sharma. What you'll learn from Amanda Milligan 00:00 Amanda Milligan and Jason Barnard  01:46 Creating Newsworthy Content 03:22 Amanda Milligan's Brand SERP on Bing 05:42 Identifying Authoritative Sources 07:54 Repeating Yourself to Educate AI Algorithms 08:30 Stacker's Brand SERP on Google 12:54 Kalicube's Three Solutions for Your Brand SERP 13:53 Brand Authority for Whom 16:19 Originality, Usefulness, and Newsworthiness 19:19 Topical VS Tangential Content 26:27 Combination of Repetition and Authoritativeness 29:26 How Can Newsworthy Content Help with Branded Search? 31:40 Passing the Baton: Amanda Milligan to Gaurav Sharma This episode was recorded live on video May 2nd 2023

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon. To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability. In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies. As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week's awesome guest, Gaurav Sharma. What you'll learn from Amanda Milligan 00:00 Amanda Milligan and Jason Barnard  01:46 Creating Newsworthy Content 03:22 Amanda Milligan's Brand SERP on Bing 05:42 Identifying Authoritative Sources 07:54 Repeating Yourself to Educate AI Algorithms 08:30 Stacker's Brand SERP on Google 12:54 Kalicube's Three Solutions for Your Brand SERP 13:53 Brand Authority for Whom 16:19 Originality, Usefulness, and Newsworthiness 19:19 Topical VS Tangential Content 26:27 Combination of Repetition and Authoritativeness 29:26 How Can Newsworthy Content Help with Branded Search? 31:40 Passing the Baton: Amanda Milligan to Gaurav Sharma This episode was recorded live on video May 2nd 2023

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR.  As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR.  As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

On this week's episode of Suds & Search, we talk with Amanda Milligan, Head of Marketing at Stacker. Grab a cold drink and join us for a chat about the independent research she and the team at Stacker performed, what kind of content gets picked up most by journalists, and AI-generated content

On this week's episode of Suds & Search, we talk with Amanda Milligan, Head of Marketing at Stacker. Grab a cold drink and join us for a chat about the independent research she and the team at Stacker performed, what kind of content gets picked up most by journalists, and AI-generated content

See the episode resources in the show notes on:https://emjpodcast.com/amanda-milligan-discusses-earned-syndication.Check out more episodes of our SEO Podcast.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn't enough to just create a piece of content, send it off to a journalist, and expect that they'll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's been a trend toward "earning" links, and for good reason. When you're creating newsworthy content that is actually worthy of being linked to, you have a much better chance of scaling up your link building in a sustainable, high-quality way while simultaneously providing much more value to your audience. In this presentation, I'll explain how to start earning links and how this approach can have a massive impact on your organic growth.Key Takeaways:- Why earning links is better than building links- How to create content that is link-worthy- How this approach can impact your organic growthCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn't enough to just create a piece of content, send it off to a journalist, and expect that they'll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda explains how to create newsworthy content and breaks down the role of earned media and PR, based on her experience as a journalist and as head of marketing at Stacker.

How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: 1. Building Brand Authority with Contextualization 2. Customize/Personalize Your Pitch with Localization 3. Backup Your Pitch with Trustworthy Data For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, we chat with Amanda Milligan about creating newsworthy content. Several of our previous guests have stressed the importance of following the news. Today, we'll discuss how we can use it to create relevant content for your audience that earns future links. Not only will you get some tips from our guest, but you'll also hear from Britt and Jackie on resources that have given them ideas for content. You'll walk away with solid insights on helping your brand build authority and generate press. In this episode you'll learn… How to contextualize the news to fit your brand, no matter what your industry is! Tools and additional resources to help you brainstorm content ideas How you can create evergreen content out of the news Our guest is... Amanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she's spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she's spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she's spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she's spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon. Brand building isn't synonymous with SEO, but it's a critical component of authority and E-A-T signals. Amanda joined us this week to talk about the value of content and brand building outside of SEO, how you can create newsworthy content, and how content can solidify your name in your industry. In this episode, we also covered:What role does data backed journalism play in newsworthy content?What research strategies and resources can a marketer use to develop their content?How to build brand authority through contentIs content syndication a viable strategy in 2022?How do you handle objections around duplicating your content on other networks?

We certainly have enough data. Why not use it to tell better stories? Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories. Connect with Stacker here: https://stacker.com/about-us Amanda here: https://www.linkedin.com/in/amandamilligan/ --- Send in a voice message: https://anchor.fm/ctrappe/message

The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing. Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she's spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she's spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon. In this episode, we discuss: How to define authority What makes a brand authoritative The value there is in brands seeking to build/grow their authority The common mistakes people make when going through this authority building process How brands with more authority stand out from those who don't What response she would give to a C-suite/senior manager who isn't interested in building authority ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/* As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Amanda's Twitter: https://twitter.com/millanda

My guest on this week's episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker. Amanda is an in-demand conference speaker, blogger, and must follow on social media. Amanda is sought after for her expertise in content marketing and link building. You might've heard Amanda present at Mozcon, BrightonSEO, State of Search, and Pubcon. She is also has a great blogger who you can read all over the place. She's written for Techcrunch, Search Engine Journal, SEMrush, and Moz. During our conversation, I wanted to ask Amanda about her presentation at this year's Mozcon. She gave a truly excellent talk about link gap analysis. What tools are needed to do a link gap analysis? How do you appeal to link prospects? What's the role of content creators? I'm going to ask Amanda all these questions and more during our conversation. She also recently started a new gig at Stacker. I'm going to ask her how things are going early on. Grab something cold to drink and join me for a conversation with Amanda Milligan. We'll talk about where most content marketing campaigns die, what SEOs mean when they say “link-worthy content,” and we'll chat a little bit about why doing link gap analysis is worth the effort. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl's Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. In this episode: What is earned media, and why should B2B brands care about earned media coverage? What makes publishers care about non paid content, and what makes them pick up the specific article and give it earned media coverage? How can B2B brands approach writers and pitch the idea of the content that could be beneficial for both sides? What is Tangential content, and what makes it different from usual content? What is the role of data focus on decision making and creating the perfect pitch? Fund Rocket Case Study: The complete process What are the benefits of earned media coverage? How to utilize visual assets to boost results? What are the best practices in pitching and promoting content for earner media efforts? What is the role of personalization and automation for a successful earned media coverage? How can small businesses utilize earned media efforts and stay on the budget? Quotes from the episode: "There are a lot of tools you can use to find writers. You can use tools to help you, and some will give you templates. But we are all about personalization. Even if you're sending the same project to multiple people, you're leading into it differently based on who they are." "Subscribe to everything that writer does, follow them on social, get a sense of their beat, and ask yourself how you can contribute to that. How can you contribute to those conversations? Offer something different and have those writers in mind that you're going to customize something for." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Amanda Milligan joins the podcast to share why trying to go viral with your marketing can actually hurt your business goals: * Why viral marketing doesn't work anymore * What caused the demise of viral marketing * What you should be doing instead of trying to go viral Viral marketing used to be a cornerstone of the digital space. However, despite it being obvious that viral marketing is not what it was, clients will still ask to "go viral." Looking to go viral is a really unhealthy marketing strategy. It's more than ineffective, actively seeking to go viral can be detrimental to your brand presence overall. In this episode Amanda goes through why looking to go viral is unhealthy and what your brand should be doing instead.

On Episode 94, Amanda Milligan shared how she approaches putting together her strategy for content marketing agency Fractl. She highlights her commitment to working with the sales team, evaluating lead quality, and how she prioritizes her marketing efforts.

Laura Morelli - SemrushSemrush is a trusted data provider. We collect online search volumes, website traffic and sentiment analysis free for journalists and other media professionals to help address alarming levels of misinformation in the online space.If you want to boost your online visibility try the Semrush toolkit for free! Unlimited access to 50+ SEO, PPC, social media, content, and market research tools for 7 days here.Email: l.morelli@semrush.comWebsite: www.semrush.comPodcast: https://www.semrush.com/podcast/Twitter: https://twitter.com/lauramorellii?lang=enAmanda Milligan is the Marketing Director at Fractl, an agency that helps companies build brand authority, awareness, and high-quality backlinks through content.Email: amanda@frac.tlWebsite: https://www.frac.tlPodcast: https://info.frac.tl/content-marketing-roi-podcastTwitter: https://twitter.com/millanda

So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed. We covered: What exactly is digital PR and why do it? Why no amount of promotion is going to salvage a bad piece of content How to be something remarkable, that people will care about Creating an element of surprise How emotions play an important role in this field How Amanda comes up with her ideas Why you should be involved with a project from the beginning Answering questions to tell a new story How to spot worthy trends What you can do to ensure you have the highest chance of getting a reply from a journalist Resources: Fractl Travelmath Porch BuzzSumo Answer the Public HARO Exploding Topics Buzzstream Keyword Surfer Women in Tech SEO group

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.Guest: Amanda Milligan, Marketing Director, Fractlamanda@frac.tl Amanda's podcast is called “Cashing in on Content Marketing”

Amanda Milligan bringt es im MOZ-Blog auf den Punkt, wenn sie schreibt, dass sich mit Linkbaiting langfristig geradezu wahnsinnige Erfolge erzielen lassen. Wer das mit so überzeugenden Case-Studys machen kann, dem gebührt Ehre. The Real Short-Term and Long-Term Results of Content Marketing and Digital PR In dieser Folge gibt es wieder mal eine ganze Menge zu lernen. Viel Spaß dabei.

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year.  Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis. 

In this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.

Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content. Check out Amanda’s podcast - Cashing in on Content Marketing - here: https://open.spotify.com/show/3g7KtbUV3IwxUKMLClOQkr?si=9Pq7IVOWSxaQNIXADUprog

Being unattractive to potential partners is obviously not ideal, but what happens when you're too physically attractive to land meaningful attention from someone who might complete you? We'll tackle this and more on the latest Feedback Friday! And in case you didn't already know it, Jordan Harbinger (@JordanHarbinger) and Jason DeFillippo (@jpdef) banter and take your comments and questions for Feedback Friday right here every week! If you want us to answer your question, register your feedback, or tell your story on one of our upcoming weekly Feedback Friday episodes, drop us a line at friday@jordanharbinger.com. Now let's dive in! Full show notes and resources can be found here: https://jordanharbinger.com/307. On This Week's Feedback Friday, We Discuss: Our prison trip is officially full! If you want to get on the waiting list in case we have last-minute cancellations, please drop Jordan a line at prison@jordanharbinger.com! Should a tip be optional unless service is above and beyond what's expected from your server -- instead of obligatory because the restaurant or business won't pay their staff enough? You've been at your job for a long time and you want to do something different. How do you let your employer know that you want to transition out of your current role while still keeping a positive relationship? You're the only child, and you've got an overly sensitive and selfish parent you need to take care of. What can you do to make sure they don't stress you out when you're expected to drop everything to attend to their needs? You're in a long-term relationship that seems to be on track for marriage. What do we suggest you talk about to make sure you're both on the same page before you make the biggest commitment of your life? You want to settle down in one place after moving to six different states and countries over the past 12 years, but your spouse can't seem to decide where to settle. What can you do to come to an agreeable compromise? You're a successful, moderately attractive person who seems to get attention from all the wrong people. Potential friends either want to date you or worry their partners want to date you. On top of all this, you're demisexual. How can you find someone compatible? Life Pro Tip: Instead of spending a day shopping, spend a day cleaning out your closet. You will find clothes you didn't realize you had and re-discover old favorites you thought you had lost. Plus, it's free! Recommendation of the Week: Wrong Man A quick shout out to Amanda Milligan! Have any questions, comments, or stories you'd like to share with us? Drop us a line at friday@jordanharbinger.com! Connect with Jordan...

4 Content Marketing Mistakes That Will Wreck Your ROIHere’s what we know: content marketing is a massively effective method of increasing ROI and overall customer engagement.Also: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be made right from the get-go.So let me ask? Are you happy with your content marketing results? If not you may be making crucial mistakes!(If you're feeling generally unsatisfied with more than just your marketing results, you may find our FREE, 4-week mini course on the pillars of the authentic self to be invaluable!)Recently I sat down with super brain Amanda Milligan at Fractl (an online marketing agency specializing in engaging and emotional web content on the web). Here’s her advice:Mistake #1: Content That’s Too BrandedContent that looks like a traditional ad will be responded to like a traditional ad — like you’re just trying to sell and not engage. If your content is presented in a more natural, organic way, people will be more likely to receive it well and not merely consider it an endorsement of your company’s credo.Fast Fix: Form ideas around the overall values and objectives of your company, not the brand itself. For example, if you’re a car insurance company, create content about safe driving, not about how to find the best insurance out there.Place your logo on content once in a noticeable but not eye-catching area. The bottom of an infographic or a single link in an article work well.Use subtle methods of incorporating branding, like fonts or colors, that don’t immediately call attention to the company but are reminiscent of the brand.Mistake #2: Not Getting Your Audience InvolvedIf you’re using outdated approaches to content creation, like anticipating the communication stream only going one-way, you’re in for sub-par results. Consider every content strategy to be a conversation, and be sure to facilitate that back-and-forth. It’ll open doors for new customers.Fast Fix:Comments and other means of feedback can allow your potential customers to interact with your content and thus feel more connected to it. Create channels to facilitate the building of relationships, either through comments or social media.Craft content that’s interactive — allow the audience to click, explore, and participate. You can do this with interactive graphics, quizzes, maps, and other multimedia.Listen to what your audience is saying. They could be telling you exactly what they want to see and learn, but if you’re not paying attention, you’re missing countless valuable opportunities.Mistake #3: Conveying Facts But Missing EmotionContent isn’t all about teaching and informing; it’s about connecting and experiencing. All you have to do is tap into humanity. Tap into what brings us together in real life — the emotions that ignite empathy — and you’ll have content that’s both memorable and impactful.Fast Fix:Don’t think of content as an article or instructographic — think of it as a story. Ask yourself: What does this information actually mean to the person reading it, and how can I illustrate this? That’s when the story comes in.Read your own content. Write down three words about how it made you feel, being as specific as possible. If none of these words are an emotion or they’re too vague (and are instead “informative” and “interesting” rather than say “surprising” and “inspiring,”) start from scratch.Consider incorporating the emotions that often lead to virality in order to give your content an edge right from the beginning.Mistake #4: Overthinking Content And Missing ContextSure, content can speak for itself. But think about it this way: You can write an incredible book and leave free copies all over town, but virtually no one will read it. Why? With so much content available, everything is about curation, meaning getting your content published in the right place can mean everything.Fast Fix:Don’t just think about what sites get the most views — make sure to carefully consider where your potential customers are and target the sites they visit.Create a team of media relations specialists who can build relationships with publishers. This team should be at least equal in size to your content development team.Study how to send out pitch emails. Make sure the headline is eye-catching and to-the-point, and make sure the body of the email succinctly explains:What the content is aboutWhy you’re pitching it to this publisherWhy the audience will enjoy itIf you’re making any of the above mistakes, now is the time to improve your process. Once you’ve identified your pain points and you’re creating the right content in the right place for the right audience, you’ll see big changes in your ROI.How is your content strategy working?------Resources Mentioned:Culture Camp: https://www.smarttribesinstitute.com/culture-camp/FREE mini-course: https://smarttribesinstitute.com/byb-minicourse/Beyond Your Brain: https://www.smarttribesinstitute.com/stiretreat/Content Marketing: http://www.forbes.com/sites/christinecomaford/2012/03/19/double-your-sales-and-trump-your-competitors/Increasing RIO: https://www.custedge.com/why-our-brains-buy-and-how-to-convert-prospective-customers-into-loyal-advocates/Amanda Milligan: http://www.linkedin.com/in/amandamilliganEmotions & Virility: http://blogs.hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/Contact Christine: https://smarttribesinstitute.com/contact/Strategy Session: https://smarttribesinstitute.com/strategy-session/You’re busy growing. Let’s have a strategy session when it makes sense, which means you are…· Committed to getting better results and finding out how awesome your performance can truly be· Ready to make this a priority and get started in the next few months· Allocating budget to improving the leadership, culture and results of you and your company· Able to make the decision to move forward (or can convince the person who can)Ready? Great! Please fill out the form here. If not, check out our resourcesand subscribe to receive news and more tools as they become available, and we’ll work together when the time is right. See acast.com/privacy for privacy and opt-out information.

Amanda Milligan of Fractl discusses the factors that can make your data-driven content more appealing to prominent media outlets as well as industry-leading publications.

Amanda Milligan from Fractl discusses the most powerful emotion for content marketing and the most common mistakes people make. We have real talk about the actual amount of...