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Hosted by anika jackson
Hosted by anika jackson
4 episodes with anika jackson
2 episodes with anika jackson
2 episodes with anika jackson
In this inspiring episode, Ambassador Elisha sits down with Anika Jackson—podcaster, college professor, and purpose-driven PR expert—to explore how she's using AI, storytelling, and education to amplify voices and empower communities. Anika shares her multicultural upbringing, her journey from music promotion to media and academia, and how AI is transforming small business strategy. A must-listen for entrepreneurs, educators, and anyone passionate about purposeful innovation. Reach Anika: https://calendly.com/yourbrandamplified/podcast-freebie-strategy-session?month=2024-09 ... Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha Elevate your business with Anastasia's expert consulting. Use code Elisha3 for an exclusive offer and transform your business today! https://resurrectionmentor.wixsite.com/so/42PDEPEB8?languageTag=en Feel like something's missing? Start Living the Magical Life today. Buy Now: https://a.co/d/4sHrFx2 Amb. Elisha just published a transformational workbook, buy now: https://ambelisha.gumroad.com/l/Llaenlap
Shoot us a message, we are here for you and we listen!Left with nothing after divorce, forced onto food stamps, and watching her credit card decline at Walmart—Anika Jackson's rock bottom moment became the catalyst for an extraordinary comeback. In this raw, unfiltered conversation, Anika reveals how she transformed from a desperate single mom to a university professor, podcast curriculum creator, business coach, and graduate student at 50. This isn't just another success story—it's a masterclass in resilience and a blueprint for building wealth against all odds. Discover the "Underground Railroad" of minority business networks most don't know exist and why putting yourself first isn't selfish—it's essential.SHOW NOTES:In this powerful episode, Stoy and Anika Jackson dive deep into the realities of rebuilding life after divorce as a single mother. Anika shares her journey from financial stability to food stamps and back to success, offering invaluable insights on:The hidden networks supporting minority entrepreneursWhy the people-first approach to business ultimately creates more wealthBreaking free from the "people pleasing" trap that holds many women and minorities backThe critical importance of being "selfish" when building wealthHow vulnerability and authenticity can become your greatest business assetsConnect with Anika:LinkedIn: https://www.linkedin.com/in/anikajackson/Facebook: https://www.facebook.com/amplifywithanikaInstagram: https://www.instagram.com/amplifywithanika/TikTok: https://www.tiktok.com/@amplifywithanikaIf you're struggling to build wealth, feeling alone on your journey, or just looking for honest conversations about money—this episode will remind you that you're not alone and show you exactly how to take that crucial first step forward.As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
The pursuit of inner fitness and self-care is essential for building resilience and overall well-being. Drawing inspiration from Tibetan culture, which emphasizes mindfulness and spiritual practices, individuals can strengthen their mental and emotional health. Meditation, prayer, and a commitment to spiritual growth provide valuable tools for enhancing one's inner fitness, fostering peace, clarity, and balance in life. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. In times of illness or personal hardship, self-care becomes even more critical. Prioritizing self-love, self-acceptance, and emotional healing is a vital part of the recovery process. By practicing compassion toward oneself and acknowledging the importance of taking time to heal, individuals can emerge stronger and more aligned with their true selves. Self-care is not a luxury, but a necessity for long-term wellness and growth. Now is the time to embrace inner fitness and holistic well-being. Start by incorporating simple practices like meditation and mindfulness into your daily routine, and make self-care a priority in your life. If you're looking for a transformative path, explore programs and resources that guide you toward building resilience, fostering inner peace, and achieving lasting personal growth. Take action today to enhance your overall well-being and align with your highest potential. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Personal growth thrives in the context of supportive communities where individuals can share ideas, receive encouragement, and be held accountable. Building these communities is essential, as they provide the emotional support and diverse perspectives necessary for transformation. Creating structured networks, like Zen Zone circles, allows individuals to connect, grow together, and nurture each other's personal and professional development. These circles offer a space for individuals to share their challenges and successes, creating an environment that fosters growth and mutual support. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Effective communication is equally crucial in nurturing meaningful relationships. It goes beyond speaking. It involves listening actively, showing empathy, and responding with compassion. By practicing clear and compassionate communication, we can deepen our connections with others and create environments where trust and understanding flourish. Simple acts of kindness, whether verbal or physical, have the power to create a ripple effect, encouraging positive energy and inspiring others to pay it forward, ultimately contributing to a culture of care and mutual respect. To take action, start by reflecting on the communities you are a part of and seek out spaces that align with your growth values. Create or join supportive circles that emphasize mutual growth and communication, whether in your personal or professional life. Make an effort to practice compassionate communication and small acts of kindness in your daily interactions, and watch as these efforts contribute to your own development and strengthen the bonds with those around you. Through these steps, you will not only transform yourself but also inspire others to do the same. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
In today's politically charged environment, the emotional toll of political strife can create deep divides between individuals and communities. Tensions between countries like the United States and Canada often lead to heightened feelings of fear, anger, and frustration, making it difficult for people to engage in meaningful, empathetic dialogue. Understanding oneself is crucial for navigating these challenges, as self-awareness allows individuals to reflect on their emotions and engage with others from a place of empathy and open-mindedness. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Empathy plays a pivotal role in bridging ideological gaps, allowing people to connect on a deeper level even when their views differ. By actively listening and seeking to understand the perspectives of others, individuals can foster a sense of unity and compassion, which is essential for overcoming societal divisions. This practice of empathy, coupled with self-love, not only supports personal growth but also contributes to collective transformation, creating more harmonious communities. To navigate political tensions and foster authentic connections, it is vital to prioritize self-reflection, empathy, and community support. Embracing self-love and understanding others' emotions are powerful steps toward building a more compassionate and united world. Now is the time to take action—reflect on your own self-love practices and engage with others empathetically to deepen your connections and contribute to a positive societal shift. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Birthdays and life milestones offer powerful moments for reflection, growth, and self-awareness. These occasions invite us to pause and evaluate our progress, not just in terms of external achievements, but in recognizing our personal development, self-care, and the importance of self-love. Taking time to reflect on our journey allows us to celebrate our strengths, acknowledge our weaknesses, and make a commitment to continue evolving as individuals. It's through this process of introspection that we foster a deeper connection with ourselves and the people around us. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Self-care and personal growth are essential components of living a fulfilling life. Practicing self-love, embracing discomfort, and stepping out of our comfort zones are all vital in unlocking new levels of inner freedom. Personal development requires ongoing effort and reflection, as we learn to appreciate our qualities and take responsibility for our growth. Humility also plays a key role, reminding us that no matter how much we've achieved, there's always more to learn and experience. As you move forward in your own journey, take time to reflect on your personal qualities and growth. Identify what truly makes you proud and celebrate your accomplishments. Consider what areas of your life you'd like to develop further and challenge yourself to step outside of your comfort zone. By embracing self-love and prioritizing personal growth, you can cultivate a life of fulfillment and inner freedom. Now is the time to write down your top three personal qualities and set your intentions for the future—start today and continue growing with purpose. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
In today's increasingly divisive political climate, cultivating inner clarity and self-responsibility is essential for navigating both personal and societal challenges. Blame culture has taken root in politics, with many focusing on assigning fault rather than seeking solutions. This toxic cycle stifles meaningful discourse and deepens societal divisions. To move beyond blame, individuals are encouraged to engage in self-reflection and compassion, focusing on finding common ground and fostering respectful, solution-oriented dialogue, even with political opponents. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. A crucial aspect of personal well-being is the practice of self-appreciation, which involves reflecting on one's qualities and achievements to build self-worth and gratitude. This positive mindset not only boosts self-esteem but also encourages a healthier approach to challenges. Alongside this, mindfulness practices such as chanting offer tools for emotional balance and clarity. Simple chants can help calm the mind, reduce stress, and improve resilience in the face of external pressures. Ultimately, personal growth and mindful communication offer transformative ways to address modern political and societal issues. By practicing compassion, mindfulness, and self-reflection, individuals can rise above polarization, foster deeper connections, and contribute to a more balanced, harmonious world. These practices empower individuals to navigate life's complexities with greater peace, purpose, and understanding, creating a foundation for a more compassionate and effective society. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Self-knowledge is a powerful tool in personal development, but it's only the first step in the journey toward self-actualization. While understanding who we are can provide clarity, true transformation requires consistent action. The path to personal growth is not about finding a grand purpose overnight but rather about becoming aware of our strengths, weaknesses, and opportunities for improvement. Through goal-setting and taking practical, actionable steps, we can begin to bridge the gap between where we are and where we want to be, turning self-awareness into real change. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. The process of self-development is dynamic and ongoing, involving multiple stages. One must move beyond merely understanding oneself to actively shaping one's life through concrete plans and efforts. This requires a holistic approach, where purpose, vision, and actionable goals work together. While the pressure to discover a grand purpose can be overwhelming, it's more important to embrace the small, intentional actions that align with your core values and contribute to your vision. Personal growth comes not from a single “aha” moment, but from sustained effort and progress over time. If you're ready to take the next step in your personal development journey, begin by reflecting on your current awareness and identifying areas for growth. Set clear, practical goals and take consistent action toward them. Start today, and make small, positive changes that will lead to lasting growth and fulfillment. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Anika Jackson strives to create ecosystems where technology, education, and philanthropy converge to address global challenges and empower individuals to realize their full potential as catalysts for change. At USC's Annenberg School, she shapes the next generation of communicators and utilizes her extensive background in public relations, digital media, and strategic communications as a part-time faculty member for the MS in Digital Media Management program and co-host for the Mediascape: Insights from Digital Changemakers podcast. Her Your Brand Amplified® business podcast, launched in 2020, ranks in the top 1.5% globally on ListenNotes. Anika utilizes her passion to drive charitable initiatives and servant leader-driven community impact as Philanthropy Manager at the ICL Foundation. Anika's industry leadership includes roles on UC Santa Barbara's Women in Leadership advisory board, Intuit's Small Business Council and as a strategic advisor for multiple AI-driven startups. She contributes her knowledge and thought leadership to various local, national, and global nonprofit organizations. Currently pursuing an MBA at Villanova School of Business, Anika is specializing in AI/ML and Marketing. As part of her commitment to personal development, she is training with Allan Knight to master-certify in the Zen Activation Program. In her spare time, she loves cooking and baking, traveling, art and theatre, and shepherding her 16-year-old daughter through her driver's permit and a plethora of college tours. Key Moments 04:43 Multicultural Journey: Education and Family 07:29 "Dancing Without Drinking" 12:44 Podcasting for Entrepreneurs Course 14:49 Rebranding to "Zen Power" Podcast 17:28 Holistic Development and Leadership Focus 22:32 Branding & Marketing Consultations Find Anika Online https://www.linkedin.com/in/anikajackson/ https://www.yourbrandamplified.com If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Balancing between being and doing is a constant struggle for many, especially when the pressure to achieve and be productive feels overwhelming. It's essential to find harmony between action and rest, as both are necessary for personal growth. Self-acceptance is key to overcoming guilt and procrastination, allowing individuals to take meaningful action without succumbing to fear or external pressures. Embracing moments of stillness enables clarity, inner regeneration, and more intentional decision-making, ultimately fostering a deeper sense of fulfillment. Self-mastery in relationships is another crucial area for growth. Learning to respond thoughtfully rather than react impulsively can significantly improve how we manage interpersonal dynamics. This involves accepting ourselves, handling criticism with grace, and overcoming the temptation to compare ourselves to others. Self-reflection helps individuals identify emotional triggers, develop healthier communication patterns, and foster stronger, more authentic connections with those around them. Adversity, while difficult, presents an opportunity for growth. Traumatic experiences can lead to greater resilience and self-awareness when viewed through the lens of gratitude and learning. Preparing for the unexpected by organizing personal documents and planning for emergencies ensures we are ready for life's uncertainties. Taking proactive steps to secure our future helps relieve stress and strengthens our ability to navigate life's challenges. Start by reflecting on your actions, nurturing your relationships, and preparing for what's ahead—your growth depends on it. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Delve into the Zen perspective on dealing with adversity, particularly in the context of the recent Los Angeles fires that have caused significant loss and displacement. Zen philosophy teaches that while suffering and grief are natural responses to life's difficulties, they should not dominate our lives. Instead, we should aim to cultivate inner peace and self-mastery, which allows us to navigate challenges with clarity and compassion. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Anika shares her personal experiences with loss, including the death of a student and a friend's cancer diagnosis. Emphasizing in focusing on actionable responses rather than succumbing to negativity, a key Zen practice, Zen encourages us to stay present in the moment and let go of attachment to material things, as everything in life is temporary. This perspective on impermanence is especially relevant when dealing with the loss of possessions, homes, or loved ones, reminding us that memories and relationships are far more enduring than physical things. Highlighting self-acceptance and ongoing personal growth, regardless of external circumstances, they suggest focusing on what we can control—our response to crises—and staying committed to our own development. By practicing mindfulness, embracing impermanence, and supporting others, we can maintain resilience and contribute to healing, both in our own lives and in the communities we serve. Through these Zen principles, we are empowered to face life's challenges with greater peace and strength. For those looking to go further in their personal development, the Zen Activation Program provides tools to break free from limiting beliefs and cultivate lasting inner peace. Join us in this transformative program, where you'll learn to break free from limiting beliefs, deepen your self-awareness, and cultivate lasting peace. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Dive deep into the art of goal-setting, emphasizing the crucial connection between vision, emotion, and action. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program sharing their personal experiences and strategies for achieving ambitious goals. Anika outlines her 2025 aspirations, while Allan discusses his commitment to overcoming Parkinson's and expanding the impact of his work. To enhance accountability, Allan introduces the "consequence system," a unique approach that involves attaching undesirable consequences to unmet goals. This unconventional method encourages consistent effort and prioritization. They also explored practical strategies for managing time and staying organized, including the A-B-C prioritization system and the importance of understanding individual work styles. For those looking to go further in their personal development, the Zen Activation Program provides tools to break free from limiting beliefs and cultivate lasting inner peace. Join us in this transformative program, where you'll learn to break free from limiting beliefs, deepen your self-awareness, and cultivate lasting peace. Share your feedback and submit questions for future episodes. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Dive into the importance of self-mastery and setting healthy boundaries in relationships. By emphasizing how practicing inner work, like self-reflection and self-acceptance, can improve communication and foster stronger connections, they highlight the value of assertiveness in expressing needs and maintaining a deeper, more meaningful dialogue. Allan and Anika also share insights on how personal experiences, such as overcoming insecurities, shape the way we relate to others. They explore how family dynamics can become more complex during the holiday season, providing strategies for managing emotional stress and maintaining positive connections with loved ones during challenging times stressing on the importance of humor and lightness in navigating difficult family situations. Allan Knight encourages listeners to continue working on self-awareness and growth and offers actionable advice on fostering empathy, practicing active listening, and cultivating a deeper understanding of both oneself and others. For those looking to go further in their personal development, the Zen Activation Program provides tools to break free from limiting beliefs and cultivate lasting inner peace. Join us in this transformative program, where you'll learn to break free from limiting beliefs, deepen your self-awareness, and cultivate lasting peace. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
In the world of podcasting, a lot of newbie hosts get nervous about their voices and the stories they want to share. In this special holiday episode, Melissa teams up with the amazing Anika Jackson to chat about juggling motherhood, entrepreneurship, and podcasting. Anika shares how she helps podcasters find their true voice, streamline their workflow, and grow their influence—all while cracking us up with some hilarious stories (yes, there's even a squirrel costume involved!). Scroll down for image
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Explore the essential role of effective communication in relationships, offering valuable advice on overcoming common barriers and improving connection. Emphasizing the importance of self-communication—understanding and reflecting on one's own thoughts and feelings—as the foundation for healthier interactions with others, both share personal stories about how insecurities and past experiences have shaped their relationships and how self-acceptance and continuous personal growth are key to breaking negative communication patterns. With the power of assertiveness in expressing needs and boundaries, we could make more meaningful exchanges that go beyond surface-level interactions. The impact of seasonal challenges, such as depression during the holidays, is addressed, with strategies for managing emotional stress while maintaining healthy relationships. These insights shared remind us that communication is not just about talking; it's about listening, understanding, and growing together. By focusing on self-reflection and practicing empathy, both individuals and relationships can thrive. If you're ready to take the next step in your journey toward authenticity and fulfillment, the Zen Activation Program offers the tools and support you need to activate your potential. Join us in this transformative program, where you'll learn to break free from limiting beliefs, deepen your self-awareness, and cultivate lasting peace. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
The journey to personal growth begins with cultivating an inner safe space—an emotional sanctuary where self-acceptance and self-love can thrive. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. By embracing our authentic selves, we attract like-minded individuals and create deeper, more meaningful connections. Allan and Anika emphasize the importance of self-awareness in showing up fully in our relationships, bringing our true energy into every interaction, whether with family, friends, or partners. Authenticity and presence become the foundation of all strong, nurturing connections. At the heart of this growth is the rejection of mediocrity. Settling for less than we deserve limits our potential and keeps us from fully experiencing life's richness. We must challenge ourselves to step outside our comfort zones, to take bold actions toward our dreams, and to live with intention. This commitment to a life of purpose is not just about avoiding regrets but about embracing every opportunity to evolve, grow, and live more fully. By working on ourselves and confronting complacency, we create the space to truly thrive. If you're ready to take the next step in your journey toward authenticity and fulfillment, the Zen Activation Program offers the tools and support you need to activate your potential. Join us in this transformative program, where you'll learn to break free from limiting beliefs, deepen your self-awareness, and cultivate lasting peace. Begin your path to meaningful change today and create the life you truly desire. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
AI tools are a hot topic right now, so I am excited to share this episode of the Ready Yet?! Podcast with guest Anika Jackson, a multifaceted podcaster, consultant, and educator at USC Annenberg. Listen in as she shares her journey from a club promoter in Kansas City to her dynamic roles in marketing, PR, and AI consultancy. We also dive into how AI tools can be used effectively in small businesses, emphasizing the importance of human connection and brand authenticity. Annika also shares her thoughts on the evolving landscape of AI, practical steps for small business owners, and how staying true to your brand's essence can drive success. GUEST RESOURCEShttps://www.linkedin.com/in/anikajacksonhttps://yourbrandamplified.comhttps://www.youtube.com/channel/UCYBpCEEQb7_N9s1krea4fWQhttps://www.tiktok.com/@amplifywithanikahttps://www.instagram.com/yourbrandamplifiedhttps://www.facebook.com/amplifywithanika Connect as a Human First: A simplified path to creating compelling content BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram
I am excited to share an episode about one of my favorite topics... branding!!! And my guest, Anika Jackson, is absolutely brilliant in sharing her advice and insight to help you build not only your professional brand, but your personal one as well. Anika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers. Anika produces and hosts the Your Brand Amplified® podcast, a Listen Notes top 0.5% podcast. In addition, she is a graduate level professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast. Separately, she is VP of PR at Full Capacity Marketing and president of the ISF women's expo and a board member for the International Soccer Festival. Ms. Jackson is a bestselling Amazon author in the women's anthology, Business on Purpose Vol. 2. Join us for this incredible podcast that will surely impact your perspective about branding.
Send us a Text Message.Anika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers. Anika produces and hosts the Your Brand Amplified® podcast, a Listen Notes top 0.5% podcast. In addition, she is a graduate level professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast. To learn more about Anika's work:https://fullcapacitymarketing.systeme.io/brandamplifier-entrepreneur
Ever wondered how a sudden layoff could be the best thing to ever happen to you? Join me, Anika Jackson, as I chat with Feras Alhlou, a formidable entrepreneur who turned an unexpected job loss into a thriving series of startups. Feras opens up about the heartbreak of losing his VP role in Silicon Valley and how leveraging his network led him to co-found a business during the dawn of the internet. Through his story, you'll gain invaluaNavigating the tumultuous waters of career setbacks can often lead to unforeseen opportunities. This is precisely what we explore in the latest episode of our podcast, "Turning Layoffs into Launchpads: Faris Ahlu's Entrepreneurial Journey." Hosted by Anika Jackson, this episode dives deep into the life of Faris Ahlu, an entrepreneur who transformed a sudden job loss into a thriving business career. From the heartbreak of losing a VP role in Silicon Valley to co-founding multiple startups, Faris's story is a testament to resilience, adaptability, and the power of leveraging one's network. ble insights into the unpredictable yet rewarding path of entrepreneurship, and the importance of starting a venture while financially stable. Throughout our discussion, Feras emphasizes the importance of spotting opportunities within challenges, and how the initial struggles of gaining traction paved the way to substantial success. From building an offshore team for backend development to achieving eight-figure financial success and selling his business to a global media company, Feras reveals the strategic decisions that shaped his journey. The conversation underscores the fun, energy, and camaraderie of the early stages of a business, and the critical role of having a co-founder who complements your skills and values. For those aspiring to grow their businesses, especially Gen Z entrepreneurs, Feras shares vital principles for business growth and the folly of quick-fix solutions. He also explores the significance of lifelong learning, adaptability, and the power of soft skills in a tech-driven world. If you're considering expanding your business internationally or seeking financial support, Feras provides practical advice and resources, including insights from his own expansion to Dubai. Reflecting on his journey, Feras concludes with a powerful message on building a legacy through service, compassion, and usefulness, inspired by the wisdom of Ralph Waldo Emerson. Don't miss this episode filled with actionable insights and inspiring stories. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified!
Send us a Text Message.Ever felt the magnetic pull towards a life you're meant to lead, yet find yourself anchored to the safety of the known? Join me as I sit down with the remarkable Anika Jackson, a woman whose own compass has guided her from a quiet childhood to leadership roles across marketing, communications, and philanthropy. Together, we navigate the transformative power of embracing one's roots, the tenacity required to amplify your voice in a noisy world, and the art of servant leadership. Anika's journey reminds us that the path to discovering our true potential is often paved with the bricks of challenges we've dared to face head-on.Imagine a life where every waking moment is a step towards fulfilling your purpose. In this heart-to-heart, Anika and I contemplate the audacity it takes to shed the cocoon of comfort for the exhilarating uncertainty of intentional living. We discuss the ripples such choices create, from the financial to the familial, and how our actions can enthuse those we hold dear, especially the young eyes watching us. It's a candid dialogue that underscores the profound impact of aligning one's career with inner calling, and the rich fulfillment that ensues from such brave alignment.As we wrap up our conversation, we reflect on the rich tapestry of experiences that shape us into who we are meant to become. Anika and I delve into the beauty of generational wisdom, the power of reshaping our narratives, and the importance of small habitual tweaks that can lead to monumental shifts in our lives. Connect with AnikaExperience Anika's revamped website at YourBrandAmplified.com! Discover all that she's doing, listen to her podcast, and explore working with her. Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
Prepare to be captivated as I, Anika Jackson, sit across from the remarkable Narek Vardanyan, the mastermind behind Prelaunch.com. Are you ready to transform your product launches into success stories? Narek's journey is rich with lessons from early setbacks to crowdfunded triumphs, all rooted in the diverse cultural insights from his Armenian heritage and American experiences. In a candid narrative, he shares the significant impact of preparation and strategic pre-launching, offering a lens into the vital role of connecting with your audience and validating ideas before they hit the market. Venture into the world of innovation where Narek and I unfold the mysteries behind strategic pre-launch campaigns. Discover how engaging with targeted traffic via platforms like Facebook and Google, paired with Prelaunch.com's revolutionary benchmarking system Puyol, can offer a wealth of market insights. We dissect case studies of viral products, illuminating the gap between consumer interest and actual purchasing behavior. It's a treasure trove of knowledge as we reveal how Puyol's free tools empower entrepreneurs to make data-backed decisions, ensuring their product resonates with the market right from the start. Our conversation culminates in an exploration of the art of business resilience and the acceleration of innovation. We stress the importance of open idea-sharing and embracing constructive feedback, discussing how these elements fuel the creative journey. Narek's insights into the significance of releasing minimum viable products and the difference between 'painkillers' and 'vitamins' in the entrepreneurial world are not to be missed. Join us for a masterclass in transforming persistent efforts and the right market research into groundbreaking innovations—lessons that could redefine your business approach. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
In this episode of "Healthy Mind, Healthy Life," host Avik engages in a thoughtful conversation with veteran communications and marketing expert Anika Jackson. With over 25 years of experience, Anika shares her journey to embracing self-care amidst demanding professional commitments. The episode begins with Avik welcoming Anika and highlighting her extensive background in communications and marketing. Anika emphasizes the importance of prioritizing self-care, sharing her personal experience of balancing various roles while neglecting her well-being, which ultimately led to physical manifestations of stress. Anika discusses her realization that prioritizing self-care is essential for maintaining overall health and productivity. She shares her practices for nurturing the mind, body, and soul, emphasizing the need for daily rituals, such as reading, meditation, and exercise. As someone deeply involved in communication and marketing, Anika acknowledges the challenges of balancing work pressures with personal self-care routines. She emphasizes the importance of setting boundaries and creating dedicated time for self-care, even amidst professional responsibilities. Anika reflects on the impact of practicing self-care on productivity and effectiveness in professional endeavors. She shares how prioritizing self-care leads to increased creativity, better work performance, and improved overall well-being. Throughout the conversation, Anika highlights the importance of self-assessment, time management, and boundary-setting in prioritizing self-care. She encourages listeners to create a vision for their future, evaluate their priorities, and incorporate small steps towards self-care into their daily lives. In conclusion, Avik and Anika underscore the significance of self-care as a vital component of a balanced and fulfilling life. They encourage listeners to apply the wisdom shared in the episode to advocate for their own well-being and prioritize self-care in their daily routines. Listeners are reminded to stay tuned for more enriching conversations on healthy mind and healthy life, and to prioritize themselves as they journey towards optimal health and well-being.
Spending top dollar on branding does not guarantee success to any business. Not if you're focusing on the wrong things. Today's guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified, a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins Tracy Hazzard in this episode of Feed Your Brand to offer her thoughts on branding, podcasting, authenticity, and more. Join them in this fun conversation!Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Anika Jackson who wears many hats with enviable finesse. Currently, Anika is professor, a VP of operations for Full Capacity Marketing, a full-service agency dedicated to uplifting workforce development and educational institutions. Today, Anika will share with us her insights about growth, drawing from her multi-faceted experiences and achievements. KEY TAKEAWAYS Everything changes every day with digital. AI has been around for 20 years, but only last year its popularity rose for everyone to understand what the technology is & start utilising it for marketing or efficiencies in our systems & processes. We have to keep on top of everything. My students range from 20s-60s & they want to learn how to manage everything that's happening. Podcasting is the only omni-channel marketing that we have nowadays; you have video content, audio content, you can create blog posts, thought-leadership pieces, hundreds of pieces of content for social media. There are so many ways to utilise each episode. Not only that, it's business development, every time I'm on a podcast or have a guest on my podcast not only do I learn something new from them but that's another person I can now call on in my network. I've leaned into learning more about a lot of different things so I can better advise people on how to make the best use of their dollars. Especially for small businesses, it's not easy to get financing unless you have someone already backing you – most small businesses don't. We at the Intuit Small Business Council are going to speak to Congress in a couple of weeks about AI & small businesses & making sure they have access to tools – digital equity. A lot of people don't want to use their own voice, but in this day & time everybody wants to know who are you? I'm buying into you as a person & a founder. Yes, you have the product that's going to solve something, but I want to know about the person, the authenticity factor. You have to believe in the person & that their solution is really going to solve your problem. Don't think about it as ‘you', think about it as you've got something people need to hear because what you have to offer & the solution you're providing is going to help revolutionise things, help with access to something, or change somebody's life that's really important to them at this time. Take the ego out of it. BEST MOMENTS ‘Who are you & what are you doing here? That needs to infuse everything that you do. It helps people decide if they take a job, can work with you, if you're aligned with them. '‘I'm learning as much as I'm teaching.'‘This is a world where you have to think omni-channel, you have to be integrated, & you can't be siloed, you have to work together, that's the world we live in.'‘Reserve all of the names across the socials but don't scatter your attention, really be focussed and niche down.' ABOUT THE GUEST Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website
Join us for an insightful conversation with Anika Jackson, a multifaceted professional who wears many hats – from marketing and communications expert to podcast host, mother and philanthropist. With decades of experience in various marketing domains, including experiential marketing, public relations, and digital, Anika shares invaluable insights into the ever-evolving landscape of marketing and entrepreneurship. As the VP of Public Relations and Operations at Full Capacity Marketing, she uplifts workforce development, educational institutions, and entrepreneurs alike. Anika also sheds light on her role as a professor at USC Annenberg School for Communication and Journalism, where she empowers future leaders in PR, advertising, and digital media management. Listen to Anika's Podcast here: https://yourbrandamplified.com/ Learn about her Brand Amplifier program: https://fullcapacitymarketing.systeme.io/brandamplifier-entrepreneur
Discover the transformative journey of Bill Walsh, Founder of The Objection Box, who leaped from fitness expert to sales virtuoso, as he imparts his wisdom on overcoming objections and thriving in the sales industry. His story, carved from the disciplines of military service and personal training, is a masterclass in adaptability and resilience. I, Anika Jackson, sit with Bill to peel back the layers of his success, exploring how his shift during the pandemic wasn't just a change in career, but a strategic move that played to his strengths. His narrative is a testament to the idea that the right mindset can turn the most daunting challenges into golden opportunities. This episode is a treasure trove for anyone looking to grasp the art of growing a business with authenticity and minimal advertising. We dissect how Bill crafted a multi-million dollar empire by focusing on the bedrock of branding and customer relationships. Bill doesn't just talk theory; he shares practical strategies for leveraging social media to build trust and foster community. It's about creating a brand presence that resonates so deeply with your audience that they become your most vocal advocates. If sparking organic growth and cultivating a loyal customer base is your aim, Bill's insights are your roadmap. Wrapping up, we delve into the heart of entrepreneurship—giving back. Bill reveals how offering free resources and pouring value into the community can lay the groundwork for unprecedented success. His dedication to empowering others is evident as he details the long hours invested in crafting resources designed to help people excel. Bill's commitment to change lives through his work is not just inspirational; it's a clarion call to anyone aspiring to leave a lasting impact and establish a legacy. Tune in for a dose of motivation and strategies that promise to elevate your business and personal growth. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
Anika Jackson is a publicist, podcaster, VP of agency, "Full Capacity Marketing" ,and is an all round "brand amplifier" who helps small businesses and entrepreneurs find and amplify their voicesHere's where to find more:https://yourbrandamplified.com@amplifywithanika on IG/TikTok/FB/X@yourbrandamplified on Pinterest and YouTubehttps://www.linkedin.com/in/anikajacksonhttps://www.fullcapacitymarketing.com___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
Imagine embarking on a voyage through the transformative landscape of artificial intelligence with a pioneer who has emerged from a small Indian town to become a beacon of innovation. Manuj Aggarwal joins me, Anika Jackson, to unravel his path to becoming an AI virtuoso, holding the torch to illuminate the future of technology. We navigate through his humble beginnings, his inspiring ascent, and the indelible mark he's making on healthcare, education, and the expanding AI frontier. Throughout our conversation, we tackle the pressing issues of job displacement and inherent biases within AI, ensuring a nuanced discussion that celebrates technology's promise while confronting its challenges. Our interaction with Manuj isn't just about the nuts and bolts of AI; it's a symphony of human experiences harmonizing with technological breakthroughs. We reflect on the countless ways AI has woven itself into the fabric of daily life, from optimizing logistics to enriching personal gadget experiences. Manuj's contributions to the field, with patents and educational influence, highlight AI's potential to not just simplify tasks but to also dissolve societal dividers. His personal tale of love and defiance against conventional norms in India mirrors the democratizing power of AI, suggesting a future where our pursuits are driven by passion, enabled by the efficiencies of this technology. In the riveting final act, we cast our gaze upon the vast horizons AI promises to enhance, from healthcare innovations like custom orthotic devices to educational breakthroughs that offer personalized learning experiences. Manoj and I explore the gravity of AI's impact on society, considering both its formidable economic contributions and its capacity to reframe our approach to global challenges. Before we part, we extend an invitation to join us in demystifying AI with a complimentary video series and book from AImerge.pro, aiming to equip you with the knowledge to navigate and thrive in an AI-augmented world. Join me again for more enriching dialogues with extraordinary minds that dare to redefine the boundaries of possibility. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
Embark on a digital odyssey with Matthew Stafford, the sage of revenue optimization from BuildGrowScale, whose alchemy lies in melding concrete business acumen with the fluidity of e-commerce. As your host, Anika Jackson, I'm thrilled to present a dialogue brimming with Matthew's metamorphosis, revealing how he sculpted success out of the digital ether. His narrative is a treasure trove for anyone navigating the e-commerce seas, complete with psychological anchors and data-driven sails to guide you towards increased sales and unforgettable customer experiences.Imagine a world where each click leads your customers closer to a purchase they feel was made just for them. Our conversation with Matthew illuminates the path to this personalized online utopia, where estranged pop-ups become charming hosts, and discounts waltz into customer carts with perfect timing. Discover the secrets to simplifying the journey from homepage to checkout and learn why trust and ease are your best allies in doubling conversion rates and cultivating lasting brand relationships.As we near the horizon of this episode, Matthew charts the course for sustainable e-commerce growth and the pivotal role customer retention plays in anchoring your online store. We'll unwrap the impact of thoughtful packaging and customer care—a gift to your clientele that keeps on giving. To close, we share a glimpse into establishing a business fortress in 2024, armed with a quiver of strategies for digital triumph. Join us for this masterclass and take your first step towards writing your own online success saga.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
Ever wondered how a non-tech background morphs into software engineering expertise? Brian Childress, a seasoned software engineer and technical advisor, sits with me, Anika Jackson, to recount his unexpected foray into the tech world and the fine art of juggling a thriving tech career with a vibrant family life. Our conversation traverses the hidden intricacies of the software that underpins our daily routines and the consistent aspects of software development that have stood the test of time, despite the rapid pace of technological advancement.Elevate your professional identity and learn the secrets of managing international collaborations in the digital age. Building on personal anecdotes and professional experiences, I unveil my journey from launching a modest website to being a recognized industry expert through strategic public speaking and social media savvy. Brian and I tackle the delicate dance of building trust with overseas teams, coupled with key strategies to guard your business interests, ensuring that your global partnerships remain robust and fruitful.Get ahead of the curve with our forward-looking discussion on AI's role in software development and the tug-of-war between formal education and practical experience. We navigate the changing landscape, advising non-technical founders on how to find the ideal technical advisor or partner. As we peer into the future of technology, Brian imparts his insights on the emergence of T-shaped developers and the value of iterative testing, leaving listeners equipped with actionable knowledge to propel their tech ventures to new heights. Join us for this captivating exploration of technology's evolving frontier and glean wisdom that could be the catalyst for your success in the tech sphere.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
Join me, Anika Jackson, for a captivating conversation with Aaron Witnish of Content Only, where we unearth the art of storytelling in today's digital landscape. Have you ever wondered how a simple online interaction can spark a thriving enterprise? Aaron's journey began with just that – an accidental Zoom call that led to the creation of his agency, now a beacon for genuine, conversational content that connects with audiences on a deeper level. From the early days of securing digital licensing rights, to becoming a maestro of Google ads, and adapting to the ever-evolving demands of content marketing, Erin's narrative is as rich and diverse as the strategies we explore together.As we navigate the complexities of marketing in a post-COVID world, Aaron and I delve into the secrets behind content creation that not only captures attention but sustains it. We reveal the game-changing tools and strategies for ideating content that resonates, and the transformative power of a single link that unifies your digital presence, streamlining the path from content to conversion. Furthermore, we share personal stories of balancing the entrepreneurial spirit with the heart of family life, illuminating the delicate dance between professional drive and our most cherished personal commitments.The conversation comes full circle with insightful reflections on the robust world of public speaking and content creation. Hear about the magnetic energy of connecting with live audiences, the resilience forged through facing obstacles head-on, and the powerful realization that the content we create is akin to building a long-term legacy. So grab your headphones and prepare to be inspired by Aaron's parting wisdom: Start today, find your authentic voice, and weave content that not only reflects your true self to the world but also adds enduring value to your digital narrative.Download the playbook to create 30 days of content in 90 minutes!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!
Ever feel like you're on the brink of a breakthrough but aren't sure how to leap? That's where Tami Jaffe steps in. Tami, a former Fortune 100 VP turned entrepreneur mentor, joins me, Anika Jackson, to unravel the secrets behind a successful business leap. As we navigate through her personal narrative, you'll discover how energy healing and a holistic approach can play a pivotal role in your entrepreneurial journey, helping you break free from limiting patterns and step into your power.Taking that first step towards entrepreneurship can be shrouded in uncertainty, but clarity is the beacon that leads the way. Whether you're a service-based professional or a seasoned business owner, this episode is your roadmap to overcoming growth plateaus and seizing the opportunities that lie ahead. We discuss strategies ranging from client acquisition to facing fears head-on, providing actionable advice that will guide you through the fog. If you're ready to transform your entrepreneurial vision into a reality, this conversation is the catalyst you need.To cap off this episode, we don't just celebrate success stories—we dissect them to understand the concrete steps behind the triumphs. Learn from Jaffe's client's business transformation and another's breakthrough to consistent income after 15 years of entrepreneurship and see just a glimpse of what's possible. Plus, we introduce the Jumpstart Kit, an essential tool for those eager to start or reinvigorate their business. So, tune in and let's amplify your brand together, with wisdom and insights that will not only motivate but equip you to chart a course to your own success.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!
Ever wondered how a brand can capture your heart and senses, creating that unforgettable moment you just can't stop talking about? Prepare to have that curiosity satisfied as we sit down with the vibrant Kitty Hart, VP of Client Brand Experience at Heroic Productions, for an insightful journey through the evolving world of experiential marketing. Kitty doesn't just share her story; she peels back layers of this sensory-rich industry, from its tangible goods origins to today's immersive brand adventures.Navigating the fast-paced shift to the digital domain, this episode doesn't shy away from the hurdles and triumphs of virtual events. We celebrate innovative strategies like Adobe's interactive experiences and reminisce on the frosty yet successful Super Bowl Live event – a testament to the magic of meticulous planning and the power of robust audio-visual support. Whether you're a marketing maven or an event enthusiast, the conversation promises a treasure trove of insights into creating impactful experiences on any budget, across any distance.As we look to the horizon of public speaking and experiential strategy, we uncover how the pandemic reshaped the speaker landscape, welcoming a new era of talent adept at virtual engagement. The episode wraps with a powerful message on the underestimated value of seasoned professionals and a call to celebrate the depth they bring to the workforce. Kitty's energetic dialogue leaves us inspired, and I, your host Anika Jackson, promise to keep that inspiration flowing. Get ready to amplify your brand experience with wisdom from the front lines of experiential marketing.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!
Prepare to be captivated as I, Anika Jackson, engage in a thought-provoking conversation with the legendary Bill Caskey of The Advanced Selling Podcast and Caskey Training. Journey with us as Bill recounts his evolution from a struggling salesman to a top-tier sales coach and author. His pioneering flipped sales model promises an innovative approach for sales professionals eager to transform their technique. Our discussion peels back the layers of traditional sales tactics, revealing the crucial role of addressing a prospect's problems and how this focus can be a true game-changer in the industry.Embark on a deep dive into the essence of trust and personal branding within the sales realm on this edition of Brand Amplified. Bill and I tackle the hurdles of judgment and time constraints, offering up actionable advice to conquer them. Learn how the strategic creation of content across various platforms can cement your reputation as an industry thought leader. This chapter isn't just about selling—it's about authenticity, about serving up real value to your audience, and about the journey to building a lasting personal brand that resonates with customers and peers alike.As the digital age reshapes the world of sales and publishing, Bill shares his foresight on adapting strategies to keep pace with market changes. Discover why he believes the future lies in shorter, more targeted publications as we explore his plans for his upcoming works. We also shine a light on the transformative impact of podcasting and authenticity in fostering both personal and professional growth, along with a mantra that encapsulates the essence of service and purpose. Join us as we unravel the symbiotic relationship between serving others and achieving financial success, and why this philosophy lies at the heart of what we do.Sign up for Caskey's free newsletter - https://billcaskey.com/newsletter-signup/Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!
Join host Andrew Bartolotta as we delve deep into a riveting conversation with Anika Jackson—a strategic communications maestro with a passion for amplifying brand voices and catalyzing social change.With a rich career spanning multiple decades, Anika has championed various roles, from a seasoned marketer to a graduate adjunct professor at USC Annenberg.As the dynamic VP of Operations for Full Capacity Marketing and the visionary behind the popular podcast, 'Your Brand Amplified®,' Anika's journey offers a treasure trove of insights for budding entrepreneurs, nonprofit enthusiasts, and every individual looking to navigate significant life shifts.Whether you're keen on understanding the evolving landscape of PR, unraveling the intricacies of integrated marketing, or seeking inspiration from Anika's personal journey of rediscovery, this episode promises a blend of wisdom, motivation, and actionable strategies.Learn more: https://www.fullcapacitymarketing.com/
Embark on a journey with me, Anika Jackson, as I converse with Michael Marchese of Tempesta Media, a man whose marketing prowess is as compelling as the technology-driven solutions his company offers. Throughout our chat, we unravel the complex tapestry of content marketing, pinpointing exactly where businesses commonly trip up. Michael, a veteran in the marketing trenches, shares the pitfalls of underestimating content strategy—from the reliance on interns to the juggling of freelancers—and how these missteps can cause more than just a headache for your business.Dive headfirst into the enthralling world of AI in content creation, where Michael and I debate the merits and limitations of machine-generated prose versus the indispensable touch of human creativity. Tempesta Media's innovative approach, which marries proprietary AI with industry expertise, is dissected, revealing how they're equipping businesses, particularly those scaling beyond five million, with the tools to thrive in a content-rich digital ecosystem. As Michael imparts his wisdom, glean how this blend of technology and human talent is not just a fancy gimmick but a critical element for a robust content marketing strategy.Finally, step back and gaze at the competitive digital landscape through the lens of content marketing, grasping how quality content can be your company's secret weapon in securing a sustainable competitive edge. We discuss the seismic shifts in data privacy and the necessity of adapting content strategies to ride the wave of change. As we conclude our conversation, Michael leaves us with a vision of an exciting future for content marketing—a future where Tempesta Media is set to play a pivotal role. So, tune in and arm yourself with the insights you need to ensure your business's digital presence is not just present but powerful.https://tempestamedia.com/We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!
Ever wondered how a club promoter turned social media mogul balances family life with entrepreneurial hustle? Join me, Anika Jackson, as I sit down with Dan Peterson of Flip Switch Social Media, a man whose career trajectory defies convention and epitomizes the agility needed in today's digital marketplace. We unravel Dan's story, from his early days in web design to mastering the social media sphere, all while maintaining his roles as a devoted husband and father.The entrepreneurial journey is rarely a straight path, and in this episode, we pull back the curtain on the twists, turns, and surprising life experiences that can lead to success. I share my own leap from pre-med to rocking out in a band, illustrating how diverse backgrounds can sharpen business savvy. Dan and I also tackle the integration of work and home life, especially pertinent in our current work-from-home culture, and how we navigate the challenges that arise when the lines between the two blur.As we forecast the future of social media and AI's potential to revolutionize our work-life balance, we're diving into the heart of what it means to be a modern entrepreneur. We discuss the importance of outsourcing, the joy of pursuing personal passions, and the guiding philosophy that keeps us centered amidst the chaos. Tune in for a conversation that's as insightful as it is heartfelt, and perhaps you'll find the inspiration to chase your dreams with the same fervor as James Dean urged—living each day to its fullest.https://www.flipswitchsocialmedia.com/We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!
Serial Entrepreneur, Adjunct Professor, and the Host of Your Brand Amplified Podcast, Anika Jackson joins us on the Shadows Podcast! From extravagant Gala Events to navigating the challenges of relying on Food Stamps, Anika candidly discusses embracing her shadows in this week's episode. Anika's journey began at a young age when she started promoting events for DJs, which quickly evolved into organizing club events. This early exposure to the world of marketing led Anika on a nationwide adventure across the United States. She shares not only the exhilarating highs but also delves into the pivotal moments where she triumphed over personal lows. Whether recounting the challenging move from Texas to California just before the onset of the nationwide pandemic or reflecting on a significant moment at a checkout counter that served as a catalyst for a transformative life decision, Anika demonstrates resilience and a commitment to personal growth. Her story is one of continuous learning and overcoming obstacles, showcasing how she navigated through various life challenges. Your Brand Amplified Website at https://yourbrandamplified.com/ Your Brand Amplified Podcast: https://podcasts.apple.com/us/podcast/your-brand-amplified/id1543221243 This full episode is available at www.theshadowspodcast.com We'd like to express our gratitude to Sisu Stamina for their exceptional products! We encourage you to show your support for our outstanding partner by visiting https://ulauniverse.com/. There, you can obtain their convenient on-the-go chews, which promise to provide you with heightened focus, sustained energy, an improved mood, enduring endurance, and increased resilience. What's even more remarkable is that when you use the promo code SHADOWS10. --- Support this podcast: https://podcasters.spotify.com/pod/show/shadows-podcast/support
Your brand is critical to your message. People must understand what you're all about. It seems cliché but there are too many profiles on and off the Internet these days. The impact space is no different. It doesn't matter if you are running a for-profit or non-profit organization. You must clearly display what you believe in and how you go about addressing your industry and work. Today's guest is one of the most knowledgeable and driven people in the world of impact. She has experience in various volunteer and professional roles. She's a master marketer, prolific professor, pleasant parent, incredible impactmaker, and one heckuva podcast host. Here's Anika Jackson. You can find show notes and more information by clicking here: https://www/bobdepasquale.com/podcast/annikajackson
USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and the necessity of embracing that while focusing on long-term relationships over one-time transactions. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP's book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand You can reach DP Knudten at: Email: dp@dpknudten.com Website: dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2023 DP Knudten LLC - all rights reserved Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand
USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP's book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand You can reach DP Knudten at: Email: dp@dpknudten.com Website: dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2023 DP Knudten LLC - all rights reserved Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand
In a world full of uncertainty and doubt, one man defied the odds and carved his own path to success. Journey with us as we unravel the remarkable story of Vinnie Potestivo, a young man who dared to dream big in the face of adversity. From a chance encounter with a music icon to a transformative role in the booming reality TV industry, Vinny's story is a testament to the power of resilience and determination. But little did he know, fate had yet another unexpected twist in store for him... My special guest is Meet Anika Jackson, a dynamo in the realm of strategic branding. A passionate advocate for helping brands carve out their unique narrative in a saturated market, Anika brings a wealth of wisdom to the table. She's the go-to expert when you're looking to foster a meaningful connection with your audience and amplify your brand's message across multiple platforms. Get ready to take notes, because her insights are like a masterclass in distinguishing your brand while navigating a competitive landscape. In this episode, you will be able to: Learn to outshine competition with distinctive branding tactics. Unearth podcasting's capability in elevating your personal brand and tightening audience bonds. Dive into the vital significance of empathy and perception in building a prominent brand. Unveil the profound effect of mindset orientation towards achieving grand accomplishments. Exploit the strategic advantages of awards, collaborations and podcast guesting in propelling brand progression. The Key Moments in this Episode are: 00:00:04 - Introducing "Your Brand Amplified", 00:01:00 - Standing Out in a Competitive Landscape, 00:03:19 - Overcoming Challenges and Finding Success, 00:06:47 - The Power of Independent Creators, 00:11:42 - Embracing Authenticity and Being Yourself, 00:14:10 - MTV and the Power of Technical Skills, 00:16:02 - Reality TV Boom and Working with Talented Storytellers, 00:18:27 - The Power of Podcasting and Community Building, 00:19:26 - From Wanting to Be in Front of the Camera to Leading Behind it, 00:24:40 - Discoverability and Helping Talent Get Discovered, 00:29:01 - The Impact of Representation, 00:29:47 - Seeing Oneself in Media, 00:30:30 - The Influence of Howard Stern and Robin, 00:31:55 - Learning from Mistakes, 00:32:17 - Trust in Podcasting, 00:43:18 - Maximizing SEO and Online Presence, 00:44:23 - Pinterest as a Growth Platform, 00:46:11 - Supporting Entrepreneurs and Non-Creative Companies, 00:48:49 - Time Management and Podcast Guesting, 00:58:36 - "Introduction to VPE TV and LinkedIn", 00:58:56 - "Appreciating Genuine Conversations", 00:59:07 - "Gratitude to the Audience", 00:59:49 - "Conclusion and Call to Action", Discover new strategies. Exploring new methods and techniques is crucial for brand managers and marketing professionals in today's competitive industries. By being open to innovative approaches, these professionals can identify opportunities to elevate their brand and differentiate it in the market. Additionally, utilizing platforms like IMDb.com, Pinterest TV and Youtube's upcoming launch of handles can effectively promote brand visibility. - - - - - - - - - - - - - -
How can marketing and public relations make a difference to your business? Anika Jackson and I answer this question. P.R. is not what it was even 10 years ago. Anika has helped business owners put on great events, and align their vision with their marketing. Anika has her own wildly successful podcast. Go grab a cocktail, and a cigar and strap in for an informative episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Anika Jackson: E-mail: anika@fullcapacitymarketing.com LinkedIn: https://www.linkedin.com/in/mindvault/ Website: https://www.fullcapacitymarketing.com/ Twitter: https://twitter.com/AmplifywAnika
It is said that Marketing is a Race without a finishing line and is required by business owners and content creators and individuals. So in this episode, Host Aaditya Mehta takes a deep dive into the conversation on Marketing and Public Relations with the Marketing & Communication Expert, Anika Jackson. Anika Jackson has done it all as a marketer, she has done launch marketing, event production, and public relations and has been a successful influencer for multiple decades. Do listen to the entire podcast, and I am sure it will add so much value to your Business and your lives. You can connect with her on Instagram or LinkedIn, below are the links: Instagram: https://www.instagram.com/amplifywithanika/ LinkedIn: https://www.linkedin.com/in/anikajackson/ You can also vote for her, as she has been nominated for the best female podcaster, and people choice awards for the podcasts, below is the link for the same: https://smpl.is/7f2ci You can also provide us with your valuable feedback on our Instagram, E-Mail, or Website: Instagram: https://www.instagram.com/personalitydevelopmentpodcast/ E-mail: adi4193@gmail.com Website: https://personalitydevelopmentpodcast.com/ And you can join the community from the below link☺ https://chat.whatsapp.com/FvNbJGfVnZ8Eht5kMmR3Ug
Anika is a mother, community volunteer, philanthropist, marketing and communications professional. Anika is the founder of Your Brand Amplified®, a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, and creator of The Brand Amplifier program for small business owners and entrepreneurs to develop and strengthen their branding, marketing, and PR strategies. Things we talked about in this episode: What are some of your best examples of brand amplification? Just how important are media features to amplifying your brand? Paid ads vs organic traffic? and much more... Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast Wanna double your confidence in 30 seconds? Get the ultimate secret here: http://www.confidentandepic.com Connect With Anika Jackson: Website: https://yourbrandamplified.com Instagram: https://www.instagram.com/amplifywithanika Facebook: https://www.facebook.com/amplifywithanika LinkedIn: https://www.linkedin.com/in/anikajackson TikTok: https://www.tiktok.com/@amplifywithanika
Your Brand Amplified Website: https://yourbrandamplified.com/Anika Jackson LinkedIn: https://www.linkedin.com/in/anikajackson/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
The Find Your Leadership Confidence Podcast with Vicki Noethling
Anika Jackson has a passion and the expertise to back it up. In this episode, she will explain how marketing and PR have evolved and shares some advice for those new entrepreneurs and business owners.
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Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR. As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023
Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR. As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023
Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024. The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological level. And that's where anthropological concepts come in, offering insights into both the general human experience and the unique elements that shape specific audience segments. In this remarkable episode with the rather groovy Matt Artz, explains how understanding and applying anthropology can drive your content marketing. Matt shares his incredible knowledge on understanding customer needs, providing value to them, his thoughts on AI-generated content, and applying anthropology to learn more about user behavior so you're able to create truly engaging content that aligns with your audience's core values, beliefs, and motivations. As always, the show ends with passing the baton…Matt delightfully passes the virtual baton to next week's wonderful guest, Anika Jackson. What you'll learn from Matt Artz 00:00 Matt Artz and Jason Barnard 00:49 Matt Artz's Brand SERP and Knowledge Panel 05:44 Done for You Knowledge Panel Service by Kalicube 06:17 Understanding Anthropology 09:03 Different Brand Messages for Segmented Audiences 09:17 Understanding Needs and Delivering Value to Clients 11:33 Content Marketing Using Anthropology 12:12 Matt Artz's Thoughts on AI-Generated Content 13:03 Anthropology to Create More Semantically Relevant Content 15:30 What Does Data Mean in the Context of Anthropology? 19:07 The Concept of Unknown Unknowns 22:11 Balancing Long-Term Strategy and Short-Term ROI 25:13 Using Anthropology to Understand User Behavior 29:33 How Can Anthropology Help with Branded Search 30:45 Passing the Baton: Matt Artz to Anika Jackson This episode was recorded live on video April 18th 2023
Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024. The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological level. And that's where anthropological concepts come in, offering insights into both the general human experience and the unique elements that shape specific audience segments. In this remarkable episode with the rather groovy Matt Artz, explains how understanding and applying anthropology can drive your content marketing. Matt shares his incredible knowledge on understanding customer needs, providing value to them, his thoughts on AI-generated content, and applying anthropology to learn more about user behavior so you're able to create truly engaging content that aligns with your audience's core values, beliefs, and motivations. As always, the show ends with passing the baton…Matt delightfully passes the virtual baton to next week's wonderful guest, Anika Jackson. What you'll learn from Matt Artz 00:00 Matt Artz and Jason Barnard 00:49 Matt Artz's Brand SERP and Knowledge Panel 05:44 Done for You Knowledge Panel Service by Kalicube 06:17 Understanding Anthropology 09:03 Different Brand Messages for Segmented Audiences 09:17 Understanding Needs and Delivering Value to Clients 11:33 Content Marketing Using Anthropology 12:12 Matt Artz's Thoughts on AI-Generated Content 13:03 Anthropology to Create More Semantically Relevant Content 15:30 What Does Data Mean in the Context of Anthropology? 19:07 The Concept of Unknown Unknowns 22:11 Balancing Long-Term Strategy and Short-Term ROI 25:13 Using Anthropology to Understand User Behavior 29:33 How Can Anthropology Help with Branded Search 30:45 Passing the Baton: Matt Artz to Anika Jackson This episode was recorded live on video April 18th 2023
In this episode of Your Brand Amplified® by Anika Jackson, I was able to share my story of how I went from a successful corporate VP to a lightworker and business coach, and how I help clients create intentional businesses that fulfill purpose. You will learn: How to integrate your business and personal life for fulfillment The importance of values in business relationships The surprising power of consistency in manifesting your dreams You can go listen to the entire episode now! Always go to https://www.disruptnowprogram.com/media to read all the details about this episode.
WHAT'S ON YOUR PLATE Welcome back to HeartsongLive Radio. The show is WHAT'S ON YOUR PLATE, with Annette ft Anika Jackson God loves us no matter who we are and what we are involved in. God is with us at all times. He has given us special talent and gifts each and we have to be faithful in how we use it. God has not given you more than what you can bear. Listen in and be inspired. You can email heartsong on info@heartsonglive.co.uk IG: https://instagram.com/heartsonglive1?utm_medium=copy_link @Heartsonglive https://instagram.com/elohoefemuai?utm_medium=copy_link @Elohoefemuai Facebook : Eloho Efemuai https://www.facebook.com/elohoefemuai Fb page: Arise with Eloho https://www.facebook.com/groups/307890696409854/?ref=share YouTube: Eloho Efemuai https://youtube.com/c/ElohoEfemuai
Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. In Anika's newest role, she is VP of Operations for Full Capacity Marketing, a full service agency focused on uplifting workforce development and educational institutions. Anika is the founder of Your Brand Amplified®, a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, and creator of The Brand Amplifier program for small business owners and entrepreneurs to develop and strengthen their branding, marketing, and PR strategies.
In this episode, our guest, Anika Jackson, shares a story of when she worked with a client who had a million projects plus a nonprofit which was bankrolled and produced by her husband. Although that's a good thing, there are plenty of red flags that came with it and Anika had first-hand experience with this situation. To start, each project had its own logo, website, and brand identity. The client hired multiple experts in different fields and with different scopes of work, including Anika, who was assigned as her PR manager. Whenever they would go to meetings, the client and her husband would be there, which causes confusion surrounding who is the actual boss. Then, the client wanted to hire people as her employees but under Anika's company. Anika didn't know them, didn't vet them, and didn't want to hire full-time, but it happened. As days went by, things started getting weird, a lot of missed meetings, and all of a sudden, the contract just stopped without notice. Anika found out that she was ghosted, and the client made a bunch of reasons like she wanted to stop doing services, she wasn't happy with Anika's team, and she didn't feel like she was getting enough of Anika's time. But there was spicy “tea” that Anika discovered. Let's just say it had to do with a risque virtual affair with somebody who was not her client's husband. Learn more about the “tea” and more professional lessons in this episode! Morgan Friedman Anika's Linkedin Anika's Instagram Anika's Facebook
In this episode, our guest, Anika Jackson, shares a story of when she worked with a client who had a million projects plus a nonprofit which was bankrolled and produced by her husband. Although that's a good thing, there are plenty of red flags that came with it and Anika had first-hand experience with this situation. To start, each project had its own logo, website, and brand identity. The client hired multiple experts in different fields and with different scopes of work, including Anika, who was assigned as her PR manager. Whenever they would go to meetings, the client and her husband would be there, which causes confusion surrounding who is the actual boss. Then, the client wanted to hire people as her employees but under Anika's company. Anika didn't know them, didn't vet them, and didn't want to hire full-time, but it happened. As days went by, things started getting weird, a lot of missed meetings, and all of a sudden, the contract just stopped without notice. Anika found out that she was ghosted, and the client made a bunch of reasons like she wanted to stop doing services, she wasn't happy with Anika's team, and she didn't feel like she was getting enough of Anika's time. But there was spicy “tea” that Anika discovered. Let's just say it had to do with a risque virtual affair with somebody who was not her client's husband. Learn more about the “tea” and more professional lessons in this episode! Morgan Friedman Anika's Linkedin Anika's Twitter Anika's Instagram Anika's Facebook
Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. 100+ words: Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Her mission with The Brand Amplifier is to empower cause driven businesses and entrepreneurs to amplify their impact in the world. She is a member of the QuickBooks Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and advisor and thought leader for multiple local, national and global non-profits. Free strategy call for listeners - https://calendly.com/anika-pr/podcast-freebie-strategy-session?back=1&month=2023-01 yourbrandamplified.com https://amplifywithanika.com/strategysession --- Send in a voice message: https://podcasters.spotify.com/pod/show/mdntv/message
Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika Jacksonl coming on the show To talk about marketing, PR, storytelling And most importantly making a major impact “ Where my passion is really working with people who are trying to serve others and trying to make an impact through whatever their product is. If they have a tech company, whatever their tech product, It's making a difference. It's helping kids learn about credit from an early age and finance and the things that we didn't learn growing up right? Or it's an organization like Community Health Councils in South la, which works on economic resiliency” - Anika Jackson Connect With Anika Send Audience To: amplifywithanika.com/strategysession On all socials at @amplifywithanika + this CTA link allows for a 30 minute marketing and PR strategy session with no obligation. Top Recommended Resources: www.thewinnersparadigm.com Now Sponsored By My Fit Life DISCOUNT CODE: TWP20159 For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://anchor.fm/thewinnersparadigm/support
Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika Jacksonl coming on the show To talk about marketing, PR, storytelling And most importantly making a major impact “ Where my passion is really working with people who are trying to serve others and trying to make an impact through whatever their product is. If they have a tech company, whatever their tech product, It's making a difference. It's helping kids learn about credit from an early age and finance and the things that we didn't learn growing up right? Or it's an organization like Community Health Councils in South la, which works on economic resiliency” - Anika Jackson Connect With Anika Send Audience To: amplifywithanika.com/strategysession On all socials at @amplifywithanika + this CTA link allows for a 30 minute marketing and PR strategy session with no obligation. Top Recommended Resources: www.thewinnersparadigm.com Now Sponsored By My Fit Life DISCOUNT CODE: TWP20159 For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://anchor.fm/thewinnersparadigm/support
Branding. PR. They're one in the same, right? Well, not really. However, they aren't as separate as they used to be. Thankfully, my guest today is Anika Jackson, founder of a marketing and communications firm dedicated to small businesses and entrepreneurs. She shares resources and advice and helps us to understand them better separately and how impactful they are used together. Top reasons to listen to the entire episode:Discover how crucial understanding and marketing your brand is for your small business.Learn how your “brand” and PR are different and entwined.Uncover how to present yourself as an expert in your field.Full Show Notes Here!Mentioned ResourcesHelp A Reporter Out Qwoted Simplified Your Brand Amplified The Brand Amplifier Live Free 30-minute strategy session with Anika for the MindShift Podcast audienceConnect with AnikaWebsiteLinkedInYour Brand Amplified LinkedInEnjoying the MindShift Podcast? Click here to follow on Apple Podcasts. While there, please leave a 5-star rating and review. Also, if you haven't done so already, join the free MindShift Community to connect with other like-minded people. Don't forget to tag me @mrdarrellevans on Instagram.Thanks for listening,Darrell
Gary Pageau of the Dead Pixels Society talks with Anika Jackson, founder of Your Brand Amplified. In this interview, Jackson talks about branding and social media practices for small and medium-sized businesses. Jackson is the founder and chief strategist for Your Brand Amplified, a marketing and communications agency, and host of the podcast by the same name. As a Marcom executive, she has done it all including experiential marketing/event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career. She is also an adjunct professor at USC.Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and our Facebook group, The Dead Pixels Society. Leave a review on Apple and on Podchaser. Interested in being a guest? Click here for details.Produced by Gary PageauEdited by Olivia Pageau
Top 3 Takeways From This Value-Packed Conversation:Making the decision to merge your brand with another is a major undertaking and should never be taken lightly OR executed without the right amount of due diligence. Remember, you can like someone and respect what they do, but it doesn't always mean your philosophies will align in a business setting. Be sure you know what you're getting yourself into and understand it's OK to say noUtilizing integrated marketing strategies can take your brand to a much higher level. Connecting with others to share content and expose your goods to a new audience opens up a plethora of opportunities that will play a critical role in the growth of your brandAvoid potential PR nightmares by having a clear, concise message that translates to a diverse audience. A little controversy can stimulate awareness and sales, but proceed with the proper plan so it doesn't come unraveled quickly (SEE: Kanye West)______________________Click here for complete show notes It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com
Top 3 Takeways From This Value-Packed Conversation: Making the decision to merge your brand with another is a major undertaking and should never be taken lightly OR executed without the right amount of due diligence. Remember, you can like someone and respect what they do, but it doesn't always mean your philosophies will align in a business setting. Be sure you know what you're getting yourself into and understand it's OK to say no Utilizing integrated marketing strategies can take your brand to a much higher level. Connecting with others to share content and expose your goods to a new audience opens up a plethora of opportunities that will play a critical role in the growth of your brand Avoid potential PR nightmares by having a clear, concise message that translates to a diverse audience. A little controversy can stimulate awareness and sales, but proceed with the proper plan so it doesn't come unraveled quickly (SEE: Kanye West) ______________________ Click here for complete show notes It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com
In this episode, Bill talks to the Founder and Chief Strategist of Your Brand Amplified®, Anika Jackson, about how authenticity can help you create your personal brand and get you the right audience. She also shares tips and strategies to make the best out of your ads and content on any social media platform. Anika is a mother, community volunteer, philanthropist, marketing and communications strategist, and podcast host. As a Marcom executive, she has done it all, including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career. She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB's PaCE; advisor for Junior League of Los Angeles' 2022 – 2023 President; founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League's Pier Chapter. In Anika's newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in Public Relations about Public Relations and Branding. Learn more about Anika: Website: https://yourbrandamplified.co/ LinkedIn: https://www.linkedin.com/in/anikajackson/ FB: https://www.facebook.com/amplifywithanika IG: https://www.instagram.com/amplifywithanika/ Email: anika@yourbrandamplified.co Listen to her podcast: https://yourbrandamplified.co/podcast/ Show notes: [0:19] Who is Anika Jackson? [1:15] What works for companies today in terms of branding and getting customers organically? [7:00] Is it best for people to post the same content on all the platforms on the same day? [10:25] How do you find the right audience? [14:04] Are short reels more effective? [17:11] Who are the people Anika can help? [20:12] Where to find Anika [20:59] What does money mean to Anika? [24:31] Outro Connect with Bill Bloom Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS. Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.
Anika is a mother, community volunteer, philanthropist, and communications and marketing strategist. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Currently, Anika is the founder of Your Brand Amplified®. Your Brand Amplified is the name of a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, as well as a strategic communication firm based in Los Angeles focused on cause driven businesses and entrepreneurs to empower, celebrate, and amplify their impact in the world, with an emphasis on entertainment, minority entrepreneurs, nonprofits, and tech. Most recently, she was VP of Marketing for Bastion Elevate, the US marketing arm of Bastion Agency. She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB's PACE; advisor for Junior League of Los Angeles' 2022 - 2023 President; founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League's Pier Chapter.
Anika is a mother, community volunteer, philanthropist, brand strategist and podcast host for Your Brand Amplified©. She has done it all as a marketer—experiential marketing/ event production, launch marketing, public relations, digital and influencer—throughout her multiple decade career. Today she speaks to us about Marketing and Branding for dealmakers!
Have you ever been at a nail salon and wondered what it takes to run it? All the products lining the walls; the line of people waiting; the phone ringing off the hook…What does it really take to launch and run a successful nail luxury salon?
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We'll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros. Today, we're sitting down with the amazing Anika Jackson, Founder of Anika PR! She's a mother, community volunteer, philanthropist, and brand strategist...and she left a very successful corporate career to start her own PR agency. To learn more about Anika, check out her website: http://www.anikapr.com If you're curious about joining The Agency Accelerator so that you can experience the type of success that Anika has, head here for more info: https://www.jenerationacademy.com/waitlist * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight Access our online hub for PR pros: https://www.profitableprpros.com
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Want to know how to super charge your SEO? Join us on Women Lead Radio as Zhe Scott, your host of Getting Down to Business with SEO, has a conversation with Anika Jackson, Founder & CEO of Anika Jackson PR (www.anikapr.com). You do not want to miss this conversation, as they chat about story telling, digital PR, and more. This episode will inspire you to take your company to new heights. Sponsor Appreciation! Thank you to our partner and show sponsor, National University (www.nu.edu)! Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!
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