Podcasts about askpatty

Neal Maier is the Co-founder of Tread Partners; a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive. Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. Mike Edge is in Business Development at Tread Partners. He has had a lengthy career in his field, previously being the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc. In this episode… How can your brand be a model for growth and employee respect in an industry that is changing?  For Neal Maier and Mike Edge, interviewing pioneers in the auto industry provides the opportunity to connect with others. Neal and Mike highlight innovative ways to improve marketing tactics, customer interactions, and employee relations this week. In this episode of the Gain Traction Podcast, Rise25 Co-founder Dr. Jeremy Weisz sits down with hosts Neal and Mike to discuss their favorite past episodes and purposeful conversations. Together, they discuss the importance of community, marketing, and education in the auto industry, cultivating a workplace based on mutual respect, and some of the challenges owners and customers face. Here's a glimpse of what you'll learn:  Neal Maier and Mike Edge discuss events as a way to connect with automakers and industry leaders The importance of community and empowering employees during times of hardship How to be a pioneer for creating a culture of education and enthusiasm in your business Mike talks about the impact a virtual tour can make with your customers Leading and acquiring teams through respect How to appreciate your brand while preparing for an exit Neal talks about some of the biggest challenges owners and customers face Resources mentioned in this episode: "Inspiring Success by Sharing Stories” on the Gain Traction Podcast  ADAPT: Automotive Technology Summit "From A Mall Basement to Multi-Location Tire Business" on the Gain Traction Podcast   "Continuing Education for Tire Employees" on the Gain Traction Podcast  "Building a Unified Team Culture" on the Gain Traction Podcast  "Stop Merely Getting Sales and Start Building Customers" on the Gain Traction Podcast  "Attracting Customers Through Interactive Videos" on the Gain Traction Podcast  "Creating a Work Happy, Values-Based Culture with Marc Pons of Chapel Hill Tire" on the Gain Traction Podcast  "Creating an Inclusive Automotive Business with Jody DeVere of AskPatty.com" on the Gain Traction Podcast  "Acquisition for Exponential Growth with Jeffry Gardner of Sun Auto" on the Gain Traction Podcast  "Preparing for an Exit with Dennis McCarron" on the Gain Traction Podcast  "How to Take Strategic Business Risks with Jarid Lundeen" on the Gain Traction Podcast  Dan Molloy on LinkedIn  "Customer Satisfaction, Franchising, and Marketing in the Auto Care Industry with Andy Fiffick of Rad Air" on the Gain Traction Podcast  "Who is the Real Competition to Tire Dealers and Auto Shop Owners?" on the Gain Traction Podcast  Dr. Jeremy Weisz on LinkedIn   Mike Edge on LinkedIn Neal Maier on LinkedIn Tread Partners Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.   We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more. 

Key Talking Points The complex multilevel market for women- but it's only a piece of the entire market in the automotive industry Upshift- create more in-depth training and coaching for businesses and individuals focused on culture, leadership skills, diversity inclusion (including women), developing the workforce. Developed during COVID. Ask Patty has 4 certifications. Grow your knowledge base and see things from different perspectives. Upshift is in piloting mode until 12/31/2021.  Why do people change jobs? No career path, no training, not feeling appreciated Certifications- workforce, culture, leadership. 4 workshops per certification, once completed you earn the certification.  Training needs to start earlier than millennials- are GEN Z's prepared to be managers? The workforce is consistently getting younger as boomer's retire.  Hiring technicians and retaining them- develop relationships, react fast Being the top shop- invest time and money in training and leadership.  Unconscious bias- being open and welcoming, changing your dialogue and being inclusive  Are you taking advantage of the total available market? Do you see every opportunity available to you?  Ask Patty- women are the tip of the iceberg for the entire market http://Askpattytraining.com (Askpattytraining.com ) upshift@askpatty.com Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It's a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they've seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it's easy to change your services, prices, and video content anytime you'd like. Talk to your servicing NAPA store to find out more. http://www.napaautocare.com (www.napaautocare.com ) Jody DeVere, CEO, AskPatty.com, Inc. is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women's market.  She is a champion for women in the automotive industry and in her role as marketing to women expert her goal is to educate the automotive industry at large and promote, mentor and support careers for women in the automotive industry. Her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada. Jody DeVere Previous Episodes https://remarkableresults.biz/?s=%22DeVere%22 (HERE). Donna M Wagner, MBA/MAAP Donna's 30-year career in the automotive industry has focused on progress. She has a talent for observing, identifying solutions, communicating and connecting people and organizations together for better results. Donna's career spans marketing/PR, category management, sales, process improvement and training. She has a passion for cultivating talent for the automotive industry. As such, she founded Car Care Council Women's Board (now Women in Auto Care) and as a university...

Jody DeVere is the Founder and CEO of AskPatty.com, a training program for automotive retailers on attracting, selling, retaining, and marketing to women. AskPatty.com has been featured by The New York Times, Forbes, The Wall Street Journal, CNN, O, The Oprah Magazine, and Woman's Day. Jody is also a Professional Speaker for the National Automobile Dealers Association, the COO of Women's Automotive Association International, and a Founding Member of the Board of Directors of the Women in Automotive Conference.  As a social media guru who is an expert in marketing to women - as well as a skilled journalist, car care expert, and safety spokesperson - Jody's primary goal is to promote, mentor, and support careers for women in the automotive industry. She has more than 25 years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. Jody is a champion for women in the automotive industry, and her company serves as the first point of contact for many women seeking the best in car sales and service across the United States and Canada. In this episode… Gone are the days of one-size-fits-all marketing, recruiting, and training. Consumers and new employees want messaging and training that feels inclusive — especially for women. The automotive trade has traditionally been marketed more towards men, but AskPatty.com has spent the last 16 years changing that. Their two-pronged approach provides resources for both consumers and employers. Women can find advice from fellow women automotive experts, and employers can find training to find and retain female customers and employees.  On this episode of the Gain Traction Podcast, Neal Maier sits down with Jody to discuss revamping your business to cultivate a more inclusive workspace. Jody talks about her passion for empowering women, why you should find a diverse board of directors, and the certifications that AskPatty.com offers. Here's a glimpse of what you'll learn:  Jody DeVere shares the inspiration behind AskPatty.com How Jody is empowering women in the automotive industry Finding a personal board of directors that will contribute different perspectives and opinions Why “curb appeal” matters in your automotive shop Jody explains how your business can become “Certified Female Friendly”  What do the top US automotive shops all have in common? Personalizing your marketing to meet the needs of consumers Jody shares the best piece of advice she ever received Resources mentioned in this episode: Jody DeVere on LinkedIn AskPatty.com Certified Female Friendly course Jody's email: jdevere@askpatty.com UpShift courses Get a free pass for UpShift's pilot sessions: upshift@askpatty.com Neal Maier on Linkedin Tread Partners Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.   We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more. 

This week, M. Kevin Davis invites Jody DeVere, CEO of AskPatty.com, Inc., to discuss what is means to be “female friendly” in your shop and ways you can help women be more informed and comfortable in your quick lube. You can find out more about AskPatty or learn how to become Certified Female Friendly by visiting www.askpatty.com, www.askpattytraining.com, or www.certifiedfemalefriendly.com     ----- To learn more about how Quick Lube Expert can help you, visit: www.quicklubeexpert.com To learn more about what M. Kevin Davis has to offer, visit: www.mkevindavis.com Sign up for your FREE Discovery Assessment at: www.quicklubeexpert.com/discovery-signup To learn more about Phillips 66 Lubricants and Kendall Motor Oil, visit: www.phillips66lubricants.com, and www.kendallmotoroil.com Find out more about the Phillips 66 Shield High Mileage Booster: www.shieldbooster.com Find out more about the Kendall GT-1 High Mileage Booster: www.kendallhmb.com

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts!In this week's episode of Beyond the Wrench, we are joined by Jody DeVere, CEO, AskPatty.com to discuss how to know if your shop is female-friendly, normalizing how men and women work together in a shop, and tips to become a female-friendly shop.About Our Host:Jay GoninenPresident, WrenchWayjayg@wrenchway.com | 608.512.7330About Our Guest:Jody DeVereCEO, AskPatty.comjdevere@askpatty.com| 805.208.1008Resources:Learn more about Askpatty.com and Ask Patty TrainingDownload the free WrenchWay app in the App Store or on Google Play:App Store: https://apps.apple.com/us/app/id1534587616Google Play: https://play.google.com/store/apps/details?id=com.wrenchway.insidersLearn more about Reverse Job Posts and how you can sign up for free!

In Part 2 of this two part episode of "The Straight Shift", The Car Chick talks about how to find a good, trustworthy mechanic and shop to service and repair your vehicle. She talks about the benefits of using an ASE certified or manufacturer certified mechanic as well as the pros and cons of taking your car to a dealership versus an independent shop.

Jody DeVere is an internationally recognized speaker, trainer, often-quoted industry pundit and spokesperson for the automotive industry on the women's market. Jody’s company, AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.   Key Takeaways Everything needs to be filled with compassion and empathy so that you can properly support your team. How do you shift as a leader and tap into your creativity in times of overwhelm and crisis? Jody takes an hour every morning to meditate and tap into her creative self. What do you want to be known for? Like truly? Jody has had to start over a few times. If your goal is to just make money, it’s not going to be enough. So many women have negative self-talk. Stop it! Why are you still doing this? Is it still valuable to you and your goal? You stop yourself more than the world is stopping you! What is your concept and relationship to money? Is it helping you or hurting you? Women are starting their own businesses about 10X the rate of men! Why? What was Jody’s very first car buying experience? Twenty years in, Jody is still passionate and loves what she does.   Resources Askpatty.com Jody on LinkedIn   Quotes   Michelle’s quote: “Whether you’re choosing it or not, your team becomes like you.”   “What do you want to be known for? With that, you crystalize that thinking and that vision for yourself, everything else becomes easy.”   “Women I talk to, they talk themselves out of a big audacious vision because they feel like they lack something. You stop yourself more than the world is stopping you.”   “I have partnered with numerous large brands, joined together on a mission, to make our industry a place where not only women want to work, but know they can break the glass ceiling and work at the highest levels.”  

Jody DeVere works with automotive retail locations to become Certified Female Friendly®, learning how to create a culture and experience that attracts and retains loyal women customers. The AskPatty.com Certified Female Friendly® program includes marketing and advertising programs that resonate with women. She is a social media marketing to women expert, automotive journalist, car care & safety spokesperson who has worked with many automotive brands; Michelin, J.D. Power and Associates, National Automobile Dealer Association, Automotive Service Association, Mercedes, Benz, Motor Oil Matters, Shell, Pennzoil, Quaker State, Mobil1 and Turtle Wax to name a few, to improve the experience of women at automotive retail locations and reach women through innovative marketing to women initiatives. Jody is a sought after speaker and often quoted automotive industry pundit on marketing to women, educating women on automotive topics and social media strategy. Support this podcast

Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit, and spokesperson for the automotive industry on the women's market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine, and Parenting Magazine, to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women. Jody is a champion for women in the automotive industry and her company serves as the first point of contact for women seeking the very best experience when purchasing a vehicle.

Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women. In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry. Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada. Find Jody’s Previous Episodes (https://remarkableresults.biz/?s=%22Jody+DeVere%22) .   Key Talking Points: Misconceptions on hiring women Need technical background Tech first as a prerequisite    Only 26% of people working in the automotive industry are women Women who have exceptional customer service, listening and communication skills have a retail background- help wanted ads in an only automotive classified section will not capture that. You need to advertise in the retail help wanted section. Mention companies outside of the automotive industry (Has experience working in Verizon, Macy’s, Starbucks) Enable career path and competitive benefits- student loan aid, flexible schedule for continuing education    Women have better listening skills than men. Get involved Community, chamber groups, business networking- best employees come from word of mouth Start relationship with high school/college programs- apprenticeships/mentoring/scholarships Girl Scout/boy scout car care badge Rebel Rally All women off-road rally, 10 days no cell phones, no GPS Navigation rally with compass, map, plotting tools, and road book Get points for various checkpoints Resources: Thanks to Jody DeVere for his contribution to the aftermarket’s premier podcast. Ask Patty Website (http://AskPatty.com) Certified Female Friendly Website (http://www.certifiedfemalefriendly.com/) . Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library  (https://remarkableresults.biz/books/) . Leaders are readers. Leave me an honest review on iTunes (https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4) . Your ratings and reviews really help and I read each one of them. (http://eepurl.com/bhqME9) Be socially involved and in touch with the show: Speaking (https://remarkableresults.biz/speaking)   This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at  fmgaragegurus.com (http://fmgaragegurus.com/)

Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, Jody DeVere provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women. Jody DeVere Previous Episodes (https://remarkableresults.biz/?s=%22DeVere%22) . Talking Points: Certified Female Friendly program for automotive retailers to learn how to communicate with women. She co-founded a women in automotive conference. Only 26% of all employees in all roles including manufacturing are women. Jody support all women organization in the automotive industry. Our industry has a malaise for women. We need to overcome some of the behaviors that will make women feel more welcome. We have certain biases toward women that Jody speaks to. Good information on gender parity in organizations along with the right type of conversations going on. It also prevents lawsuits from an employment perspective. Open more dialogue so we all have a better understanding of women’s role in our industry. Women make up a huge portion of the decisions that are made for vehicle repair and automotive purchases. (http://eepurl.com/bhqME9) Be socially involved and in touch with the show: Speaking (https://remarkableresults.biz/speaking) Download the Remarkable Results Radio listening APP for your smart device: (https://itunes.apple.com/app/id1188757689)         Find a Top Podcast Listening APP for your Mobil Device, Click (https://remarkableresults.biz/app) (https://remarkableresults.biz/app) The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

Learn from your industry peers in a round-table forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals. Watch like a DOCUMENTARY … Learn like a SEMINAR. Helping automotive aftermarket professionals improve; one lesson at a time. Academy Panel (Alphabetical Order): Jody DeVere works with automotive retail locations to become Certified Female Friendly®, learning how to create a culture and experience that attracts and retains loyal women customers. The AskPatty.com Certified Female Friendly® program includes marketing and advertising programs that resonate with women. She is a social media ‘marketing to women expert’, automotive journalist, car care & safety spokesperson who has worked with many major automotive brands. The AskPatty.com Automotive Advice for Women website and blog and article content has been featured by the New York Times, Forbes, Wall Street Journal, CNN, Oprah’s O Magazine and Women’s Day. Her message: “Women are just as passionate about the cars they drive as the guys are. Creating an experience that “WOW’s” women will increase market share, drive ROI and differentiate automotive retailers.”  Jody is a podcast alumni in episode Town Hall LIVE (https://remarkableresults.biz/a001/) on Customer Loyalty Leigh Anne Best has been  the Marketing Director and Customer Experience expert at Mighty Auto Pro for the past 11 years.  She is also the Co-Founder of Brakes for Breasts and serves on the Advisory Board of Ratchet & Wrench Magazine and  the AAA Approved Auto Repair Advisory Board. Her first Ladies  event was Women, Wheels & Wine back in 2008 and her most recent event, Women, Wheels & Waffles   had an attendance of 109 women. Leigh Anne has also been assisting the Women’s Board of the Car Care Council with developing a kit for shop owners to host their own events with several different levels of participation.” Listen to Leigh Anne in Episode 28 (https://remarkableresults.biz/e028/) . David Kusa Established, Autotrend Diagnostics in 1989 and is in Campbell, California. (San Francisco Bay Area) Dave is an AAA-approved auto repair facility that provides general maintenance services for foreign and domestic vehicles, including heating and air conditioning systems, engines, emissions, fuel injection, transmissions and tune-ups. Dave is president of ASCCA, the California Shop Association. Dave works hard building customer relations and home town value in a city of 2.5 million people. Listen to his episode: (https://remarkableresults.biz/a008/) Service Talking Points: Why is car care education so important to women? Women are making 80% of the buying decisions. Women want safe and reliable transportation. Women are asking basic questions like what kind and type of oil does my car need. Your first women’s car care clinic should not be overthought. Just do it. There are many templates available to help. Can set up education stations. Women need to have fun and entertaining and reward them for their time. I learned so much and it was very interesting. Get the women to feel empowered. Free Manicures and other women friendly services. Women brag about the money they save. Coupons and deals are important to engage with Women are powerful word of mouth marketers. They’ll be on Facebook while at your event. Your team can shine for these events. Your community size depends on how often you will hold these seminars. You could hold a series of events over time: Fluids day, Tire Day, etc. Women, Wheels and Waffles. Leigh Anne Best’s event. Women who are aging out of foster care are invited to Mighty Auto Pro At Ask Patty, they act as a marketing force for their clients. They will create the graphics needed for social media to promote your women clinic. They have ideas and

Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.

Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers' experience a pleasant one.

Jody Devere - Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women's market. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere,the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing inautomotive education towomen consumers, as well as training, ongoing marketing support andeducation, and certifications to car dealers, independent service locations,tire dealers, collision centers, and other automotive retailers.

Jody DeVere, CEO of AskPatty.com, returns to discuss the importance of hiring and retaining women employees at your dealership, and the benefits they bring to leadership.

Jody DeVere, CEO of AskPatty.com, returns to discuss the importance of hiring and retaining women employees at your dealership, and the benefits they bring to leadership.

Founder of AskPatty.com, Jody DeVere, returns to discuss the steps you can take to ensure loyalty with female customers at your dealership.

Founder of AskPatty.com, Jody DeVere, returns to discuss the steps you can take to ensure loyalty with female customers at your dealership.

AskPatty's Jody DeVere speaks with us on how to manage the non-verbal messages your dealership sends to women.

Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.

Take a tour of the Second Life projects run by Patty Streeter, CEO/President of Ask Patty.com and Member of the Board of Directors of UnitedSpinal.org You can catch Real Biz in SL live on SLCN.TV every Monday at 2:00 pm SLT (Pacific). Go to http://www.slcn.tv

On the hunt for a vehicle to help cut gas costs but need to fit more than just yourself and your diaper bag? Join Jody DeVere from AskPatty[dot]com, a fantastic online car resource for women, as she offers her advice on car shopping for the eco-family minded buyer.