The Real Estate Agent Playbook

You keep mailing. Posting. Farming.But when a sign goes up in your neighborhood… it's not yours.This video breaks down why traditional farming isn't working anymore—and exactly what to do instead.In today's market, sellers aren't just looking for who's visible—they want someone they can trust.And the truth?They already know the local agent by name.But that doesn't mean they're calling you… yet.

Why Your Neighbors Keep Hiring Other Agents (And How to Stop It)Sick of seeing other agents' signs pop up in your neighborhood? Losing listings isn't just a missed opportunity—it's your reputation at stake.In this quick video, you'll learn exactly how to flip the script:✅ Inventory's Up, Confidence is DownDOM rising, sellers confused—it's your time to shine.✅ Every Listing = VisibilitySigns, QR codes, mailers, open houses—turn each into 10+ pieces of content.✅ Mindset ShiftVisibility over speed. Be undeniable.✅ Neighborhood Hub StrategyBuild trust with micro-events, Facebook groups, and targeted messaging.✅ Strategic ResetRefresh listings with new hooks and targeted engagement.✅ AI Mid-Listing PivotUse AI to stay ahead, analyze data, and optimize at every stage.

Is eXp Realty bad for new agents—or just misunderstood? In this episode, I break down what most people get completely wrong about eXp, and how—with the right sponsor—you can actually thrive from day one.I'll share the real story about what eXp offers, how I coach new agents personally, and how one of my partners, Joseph, got his first deal under contract in just 3 weeks after joining us. You'll also see how I help agents get connected to the right mentor, state leadership, and the best training tools in real estate—plus exclusive access to our Wolfpack coaching platform.

Listing a home is easy—leading the client through the full journey is where the pros rise above.Here's the truth: only 24% of sellers in 2024 felt like their agent stayed engaged after listing. That's the communication gap killing client trust (and referrals).In this episode, we break down the real listing strategy:Set clear expectations upfrontShow up consistently, even when “nothing is happening”Overdeliver with proactive communication that builds trust

The average listing is now spending 53 days on market nationwide—and sellers are panicking. But cutting the price isn't always the answer.In this episode, I'll show you how to reset the momentum on your listing without losing seller trust or defaulting to a price drop.We're talking:Strategic refresh plans that reignite buyer interestHow to lead with data, not emotionThe proven steps to pivot mid-listing and relaunch like a pro

The housing market is flooded—over 959,000 homes are for sale nationwide, and Denver just hit 10,345 active listings, a 65% increase year-over-year. With this kind of competition, most listings are getting lost in the noise.If your strategy is still “post and pray,” you're invisible. In this episode, I'll show you how to master marketing in a high-inventory market using creative tactics, emotional storytelling, platform-specific content, and some often-overlooked tools—yes, even Homes.com: Homes for Sale, Homes for Rent, Real Estate is worth another look.

If you're still using the same pricing strategy from the last decade, you're setting yourself—and your sellers—up for price reductions.17.5% of listings experienced price cuts last month alone, the highest March rate since 2016.In today's high-rate market, buyers are ultra-sensitive to monthly payments, insurance hikes, and affordability pressures. In this video, I'll show you exactly how to price listings to sell fast without falling into the price reduction trap.We'll break down:Why the traditional CMA approach is outdated.How to use hyper-local analytics, showings-per-week data, and even online traffic stats like MLS hit counters, Zillow, and Homes.com: Homes for Sale, Homes for Rent, Real Estate .How to proactively reset pricing expectations and avoid reactive price drops.It's time to elevate your pricing game—your sellers (and your sanity) will thank you.

Wondering why your listings suddenly aren't selling like they used to? You're not alone. Right now, 56.5% of homes are selling below asking price nationwide, and homes are spending an average of 53 days on market—longer than we've seen in years.In this episode, I dive deep into the psychology behind why listings stall, revealing the mindset gaps between today's cautious buyers and optimistic sellers. More importantly, I'll equip you with practical strategies to reset seller expectations mid-listing, refresh your marketing plan with advanced tactics, and execute with relentless consistency.It's time to move past reactionary fixes and embrace proactive, professional solutions. Whether you're currently managing stalled listings or want to prepare yourself to thrive in this shifting market, this video is your guide.

If you're the one bringing an agent to the table, you might ask…“Why am I not the sponsor?”Here's the truth: co-sponsorship isn't a downgrade—it's a smart, brand-aligned way to plug your agents into a system that works, while still building your own business and getting paid.In this episode, I break down: ✅ Why co-sponsorship works almost identically to traditional sponsorship✅ How smart agent placement creates better outcomes for everyone✅ The importance of letting the new agent choose their value stack✅ How rev share bonuses (25–32%) stack up when you plug them into the right ecosystem✅ The exact step-by-step process to start co-sponsoring with meWe'll talk about strategy, structure, and how to become a Hybrid Recruiter—someone who builds a brand and a downline without doing it all alone.

Most new agents quit right before it starts working.In this episode, I break down the 90-Day Rule—why real estate success takes time, how to stay consistent, and what to focus on when you feel stuck.If you've been spinning your wheels, trying a little bit of everything, and wondering why nothing's working—it's not because you're failing. It's because you're still in the compound growth zone. The results come… if you don't quit.I'll walk you through:✅Why your results lag behind your effort✅How to pick ONE strategy that's already working✅What a 90-day focus plan really looks like✅And how to track momentum even when deals aren't closing yet

The launch of eXp's Land & Ranch division isn't just exciting—it's a game-changer. In this episode, I sit down with Taryn King to break down how current eXp agents can take full advantage of this momentum right now—by co-sponsoring agents with confidence and support.Taryn is one of the most respected land experts in the country and a founding leader in the new Land & Ranch vertical. This isn't about recruiting—it's about aligning with the right people to offer value, grow your influence, and expand your revenue share tree with real leverage.We'll walk you through:How co-sponsorship works inside eXp's revenue share modelWhat makes the Land & Ranch division such a unique growth leverThe Wolfpack systems that help agents plug in and scale fast

Feeling stuck or burnt out in real estate? You might not need a new system—you might need a new mindset.In this episode, Jeremy Kane sits down with Denver real estate coach and broker Cory Williams (@cory_the_guide) to talk about what it really takes to sustain success in this business—especially when the market gets tough.If you're tired of chasing deals, comparing yourself to others, or constantly feeling like you're behind... this one's for you.We cover:

Top-producing agents know revenue share is smart—but building it often feels impossible when you're already maxed out.Creating training? Onboarding systems? Babysitting new agents?Not happening.In this episode, I'm breaking down how the Wolfpack Co-Sponsorship Model gives you the ability to plug your recruits directly into a fully built system—without slowing down your own business.We've eliminated the guesswork and built a scalable support engine for you: ✅ 8 Live Weekly Masterminds✅ Social Agent Academy, Predictable Production, and Foundations Builder Courses✅ CRM + AI setup, niche marketing, and lead generation workflows✅ 3-way closing support with Wolfpack leaders converting at the highest levels✅ Done-for-you onboarding structure and agent attraction toolsHere's how it works:A Wolfpack leader is named as sponsor (activating full system access)You're named as co-sponsor—and you still earn revenue share from the agent and their downlineThey grow. You grow. You both win.

In this episode, I'll break down why contingent offers are often misunderstood—and how to evaluate, structure, and leverage them to move listings that feel stuck.✅ We'll cover:Why contingent buyers are some of the most serious buyers in the marketHow to vet their current home's status and market viabilityWays to structure contingency timelines that protect your sellerWhy movement creates momentum—and how a contingent offer can be the sparkIf you're a listing agent looking for creative ways to bring stale properties back to life, this one's for you.

Struggling to stay visible without feeling fake online? You're not alone—and you don't have to dance, pitch, or post daily to win clients.In today's noisy market, real estate visibility is essential—but it has to be authentic. In this episode, I break down how to build real estate brand awareness through organic outreach, strategic social media presence, and real human connection.You'll learn how to develop a social media strategy for real estate agents that doesn't rely on constant promotion or cringe-worthy tactics. Whether you're looking to generate inbound leads or simply want to show up consistently as the agent people trust, this is for you.I'll cover:Why authenticity outperforms algorithmsHow to create consistent, low-pressure visibilityThe power of connecting instead of performingWhat actually works to attract modern buyers and sellersIf you're an agent ready to stop forcing content and start building real connection, hit play.

Real estate can feel like a lonely grind—especially if your sponsor or brokerage isn't showing up the way you need them to.But what if you didn't have to build your business alone?In this episode, I'm breaking down how the right environment changed everything for me—from lonely Zoom calls to deep industry friendships, mastermind support, and unforgettable experiences with the Wolfpack.And here's the best part: you don't have to be in the Wolfpack to offer your agents this same experience.With eXp's new co-sponsorship model, you can give your recruits full access to:Weekly live masterminds with top-producing agentsIndustry-leading training and systemsReal community, collaboration, and coachingHere's how it works:The Wolfpack member is named as the agent's sponsor.You're listed as the co-sponsor—and you'll still receive revenue share from that agent and their downline.Your agent gets the Pack. You get the leverage.

If your lead gen strategy feels like it's stuck—or worse, completely broken—this video is for you. As a real estate agent, it's easy to get caught in the trap of “more leads = more business.” But here's the truth: the #1 reason most real estate lead generation strategies fail isn't volume—it's conversion.In this video, I break down the biggest mistake agents make when building a pipeline and why having a funnel without a strong middle (nurture, connection, and value) will keep you spinning your wheels. We'll cover how to shift from a short-term mindset to a sustainable strategy that builds trust, creates real conversations, and ultimately turns cold leads into raving fans.Whether you're buying leads, running ads, or focusing on organic outreach—this video will help you fix the gaps and unlock the growth you've been looking for.

Feeling stuck in your real estate business? You're not alone. Whether you're facing a slower market, battling imposter syndrome, or struggling to stay consistent, this video breaks down 5 tactical ways to stay in the game—even when deals aren't flying off the shelf.As a coach and full-time agent in the Denver and Northern Colorado markets, I've lived through the grind. And I know this: staying in momentum is about more than contracts—it's about showing up with intention, building real skills, and reconnecting to your purpose.In this episode, we cover:How to redefine productivity when the market coolsThe importance of visibility (even when you feel like an imposter)How to build the skills you've been avoiding by leveraging proximityWhy cleaning up your foundations, CRM, and follow-up systems now is criticalHow reconnecting with your “why” can pull you out of a slumpThis is the episode you need if you've been feeling behind, unsure, or ready to give up. You're not failing—you're in the messy middle. Let's move through it, together.

If you're not in a big downline or part of a major team—but still want to bring massive value to agents you're attracting to eXp—this episode is for you.The new co-sponsorship model at eXp Realty allows agents to collaborate with top-tier leadership like the Wolfpack and earn revenue share—even if you're not officially part of the Wolfpack. That's right: as a co-sponsor, you can now build your downline, provide full access to powerful training, and get paid for helping agents succeed.I'm breaking down:✅ What co-sponsorship is and how it works✅ Who gets what (yes—co-sponsors DO earn revenue share!)✅ The minimum value stack your agents get access to:Connor Steinbrook (Real Estate Investing & Agent Attraction Mindset)Mike Sherrard (Branding, Video & Social through Social Agent Academy)Lewi Gault (Predictable Production & Systems Training)Jeremy Kane (Lead Gen, Client Journey & Foundations Builder Course)✅ Weekly mastermind access + additional training via frontline Wolfpack leaders✅ Who this is for and how to plug in

Balancing motherhood and building a real estate business isn't easy—especially when you're starting from rock bottom. Maddison Berrios faced postpartum struggles and life challenges that could have held her back, but instead, she used them as fuel to build a thriving real estate career.In this episode, we dive into:

When I first started in real estate, I thought it was all about chasing leads and perfecting my pitch. It took me years to realize that the real secret to success wasn't about selling—it was about CONNECTION.In this episode, I'm sharing the #1 thing I would do differently if I could start my real estate career over and how this simple mindset shift changed my entire business. If you're just getting started or feeling stuck, this is the game-changing advice you need to hear.Key Topics Covered:✅ Why building connections beats chasing leads✅ How focusing on relationships changed my career trajectory✅ The mindset shift that helped me build a sustainable business✅ How to show up as a connector, not just a salesperson✅ Practical steps to start building real connections todayChapters:0:00 Introduction—If I Could Start My Real Estate Career Over1:30 Overcoming the Fear of Getting in Trouble as a New Agent3:20 Compartmentalizing Training and Building Your Business5:10 The Power of Connection—What Changed My Business7:00 Building Relationships from Day One9:00 Why Being a Connector Matters More Than Sales Pitches10:45 Community Partnerships—Creating Lasting Referrals12:30 How Givers Gain—The Key to Consistent Leads14:20 Focus on Connection Over Compliance16:00 Wrapping Up—The Real Secret to Long-Term Success#RealEstateSuccess #TheWolfpackWay #RelationshipMarketing #RealEstateCareer #ConnectionOverSales

From rock bottom to building a thriving real estate business in three different markets, Mandy Regel's journey is nothing short of inspiring. In this episode of The Wolfpack Way, we dive deep into how Mandy went from a single mom starting over to a successful real estate agent scaling her business multiple times. Discover the power of resilience, relationship building, and how to thrive even in challenging markets.Join us as Mandy shares:How she built her business from scratch—three times!Navigating rural markets with creativity and connection.Tips on creating lasting relationships that turn into consistent referrals.The power of community involvement and authentic relationships.Whether you're a new agent looking for motivation or an experienced pro seeking new strategies, this episode will give you the practical advice and inspiration you need to succeed.Mandy Regel Contact Info:Linktree: https://linktr.ee/mandyregelrealtorFacebook: https://www.facebook.com/share/1ERoMuN91X/Instagram: https://www.instagram.com/mandyregelrealtor/profilecard/?igsh=MWQ5dXQ5Mmw2dnMyNA==

Discover the essential AI tools every real estate agent must use to thrive in 2025!

How Taylor Bunney Built a 6-Figure Business Through Her Passion!

What does it take to break into luxury real estate and build a high-end brand that attracts multi-million-dollar clients? Kyle Mark shares how he went from firefighter to luxury agent, closing $60M+ in sales.In this epsiode, we break down:

Luxury real estate is evolving FAST… and some of the biggest brands are falling behind! But what if there was a better way to dominate high-end real estate—without the limitations of traditional luxury brokerages?In this episode, I'm exposing the TRUTH about eXp Luxury—what makes it different, why it's disrupting the luxury space, and what the big-name brands DON'T want you to know!

If this market feels different and you're struggling to find your momentum, you're not alone. But here's the truth—real estate isn't about being the busiest, it's about being the most intentional.In this episode, I'll break down:✅ Why comparing yourself to other agents is holding you back✅ How to shift your mindset and focus on YOUR goals✅ The simple strategies that keep top agents consistent—even in a changing market✅ Why long-term success comes from daily actions, not leaderboard rankingsWhether you've had a slow start or a great one, what really matters is what you do next. Let's reset, refocus, and build momentum the right way.

Tired of chasing leads that go nowhere? It's time to build a smarter lead generation strategy that brings clients to you instead of constantly hunting for business. In this episode, I'll break down proven methods that generate high-quality leads without cold calls or expensive ads.If you want to attract clients, grow your real estate business organically, and stop wasting time on outdated tactics, this is for you. Let's dive into the blueprint for sustainable, long-term lead generation.Key Topics Covered:Why traditional lead gen (cold calls, mass emails) isn't enough in 2025.Social Proof & Authority: How testimonials and content build trust before clients even call you.Referral & Community-Based Business: How to leverage relationships for consistent, high-intent leads.Content Marketing for Lead Generation: The power of organic social media growth in attracting clients.#RealEstateLeads #LeadGenStrategy #GrowYourBusiness #SmartLeadGen #TheWolfpackWay

Stop relying on your brokerage's brand to bring in clients—it's time to build your own! In this episode, I'll show you how to create a personal brand that sets you apart, attracts the right clients, and grows your real estate business—regardless of which brokerage you're with.We'll cover everything from defining your niche to using social media effectively to showcase who you are. Remember: clients choose you, not your brokerage's logo, so it's essential to stand out by building trust through your personal brand.Key Topics Covered:Why personal branding is more powerful than relying on your brokerage's image.Steps to define and create your personal brand.How to use social media to build and grow your brand.Maintaining consistency and authenticity in your messaging.Why a strong personal brand creates long-term business stability.#PersonalBranding #RealEstateGrowth #BuildYourBrand #GrowYourBusiness #TheWolfpackWay

January 21, 2025, was a once-in-a-lifetime experience as eXp Realty leaders and agents rang the Nasdaq bell, symbolizing the company's bold vision for growth and innovation.

Getting your first deal in real estate can be tough—but Joseph Kattumgal made it happen in just 3 weeks!

Starting your real estate career can feel overwhelming, so how do you know if eXp Realty is the right brokerage for you? In this episode, we'll dive into why eXp Realty is an excellent fit for new agents, breaking down the tools, training, and support that set it apart.From the Fast Start Series and mentor program to the game-changing Fast Cap and Foundation Builder course, eXp Realty provides everything new agents need to succeed in today's competitive market. We'll also explore how equity ownership and cutting-edge technology make this brokerage stand out from the rest.Key Topics Covered:Why eXp Realty is designed to help new agents thrive.Specific tools for success: Fast Start Series, Mentor Program, Fast Cap, and more.How eXp Realty's equity ownership model benefits agents long-term.Who eXp Realty is a good fit for and why.#eXpRealty #NewAgents #RealEstateGrowth #BestBrokerage #TheWolfpackWay

In this episode of The Wolfpack Way, Heather O'Leary shares how she transformed her real estate business by focusing on authenticity and building strong relationships. Instead of chasing leads, Heather created a referral-driven business by being her genuine self—on social media, with clients, and in her community.We'll explore how Heather went from struggling with financial stress to finding balance, growing her client base organically, and loving her business again. If you're tired of chasing leads and want to create lasting client connections, this episode is for you!Key Topics:How Heather overcame early challenges in real estate.The power of coaching and joining the Wolf Pack.Why referrals are better than cold leads for long-term growth.Using authenticity and creativity to stand out on social media.Heather's advice to agents feeling stuck in their business.Chapters:0:00 Introduction1:00 Heather's introduction and background3:00 Early career challenges and mindset struggles6:30 Joining the Wolf Pack and coaching transformation9:20 Building a referral-based business and balancing life13:10 Social media strategy and personal branding16:30 Creative approaches to listings and marketing18:40 Heather's advice for agents feeling stuck21:20 Importance of authenticity in real estate23:00 How to connect with Heather24:20 Final thoughts and upcoming content plansHeather's Contact Info: https://linktr.ee/heathercohomegirl#TheWolfpackWay #RealEstateReferrals #GrowYourBusiness #AuthenticityMatters #ReferralMachine

Are you tired of chasing cold leads and paying for ads that don't convert? Referrals aren't just leads—they're high-trust opportunities that make your life easier and your business more sustainable.We'll talk about how to create strong relationships, add value to your network, and build a business where clients come to you—no more endless lead generation!Key Topics Covered:Why referrals outperform cold leads in real estate.How to build trust-based relationships that result in referrals.Leveraging professional partnerships for consistent, high-quality leads.The power of synergy when clients trust you before you even meet them.#TheWolfpackWay #RealEstateReferrals #GrowYourBusiness #ReferralMarketing #RealEstateTips

In this episode of The Wolfpack Way, I sit down with Nikki Wilson to uncover her unconventional strategy for attracting high-value real estate clients—manifestation. That's right, no cold calls, just mindset and meditation! Nikki shares how she grew her business from scratch by combining hard work, strategic partnerships, and the power of manifestation to land million-dollar deals.Whether you're an agent looking to grow organically or just curious about how mindset can change your real estate game, this conversation is packed with actionable insights.Key Topics Covered:How Nikki started her real estate career from zero and became a top agent.The power of meditation in attracting dream clients.Why strategic partnerships are key to long-term success.How eXp Realty helped her scale without becoming a broker owner.

Are you tired of wasting money on ads that don't convert? In this video, I'll share 3 powerful strategies that helped me grow my real estate business organically—and they can work for you too! Whether you're a new agent or a seasoned pro, these methods will help you build a sustainable business without relying on paid ads.Key Takeaways:How to leverage social proof to gain trust.Why consistent content marketing is the secret to staying top of mind.The smart way to network intentionally and grow faster.Chapters:0:00 Introduction1:30 Strategy 1: Leverage Social Proof4:10 Strategy 2: Content Marketing Consistency7:00 Strategy 3: Networking Intentionally10:00 Wrap-Up + What's Coming Next#RealEstateGrowth #OrganicMarketing #NoAdsNeeded #GrowYourBusiness #2025Strategies

Join us as we sit down with Ashley Bates, a rising star who achieved an incredible milestone: 7 deals in her first 7 months as a realtor. Learn how she followed The Wolfpack Way to turn her dream into reality while navigating a competitive Central Texas market.

Join us as we dive into the incredible journey of Dawn Gonzales—a mom, church leader, and unstoppable force in real estate. Dawn's story is one of resilience, faith, and determination, taking her from being a new agent to earning the Rookie of the Year title, leading as a broker-owner, and ultimately finding fulfillment in both her professional and personal life.

Feeling stuck trying to grow your real estate business on social media? You don't need thousands of followers—you need to connect with the right ones. In thisepisode, I'll teach you how to identify your tribe, serve them consistently, and turn even a small audience into massive results. Ready to build a business you're proud of? Let's dive in.

It's Separation Season! While most agents are coasting through the end of the year, this is the moment when top agents make bold moves to set themselves up for success in 2024. Today, I'm diving into why so many industry leaders are choosing eXp Realty and The Wolfpack.We'll talk about what Separation Season means, why now is the perfect time to pivot, and how eXp Realty is revolutionizing the game for agents everywhere. Plus, I'll share why joining The Wolfpack has been a game-changer for me—and how it can be for you too.$200 Million Mega Team Joins EXP Realty to scale to new heightshttps://expworldholdings.com/press-releases/kris-caldwell-and-200-million-mega-team-join-exp-realty-to-scale-new-heights/Phoenix Real Estate Powerhouse Joshua Smith Joins EXP RealtyPhoenix Real Estate Powerhouse Joshua Smith Joins eXp Realty - eXp World Holdings

Every real estate agent plans their goals—deals, volume, income. But what if there's a better way to win in 2024? In this episode, we're flipping the script from chasing goals to living by daily standards. I'll break down how this shift has transformed my business and the agents I coach. Let's build the habits that create success, one day at a time.

Are you ready to dominate the listing game in 2025?

Are you spending hours planning your real estate business for next year but still feel stuck? Stop wasting time! In this episode, I'll show you the ONE thing you need to do before creating a business plan that actually works.Discover how to uncover your best lead sources, maximize what's already working, and set yourself up for a successful year without the overwhelm. Agents across the country are reaching out weekly to take their business to the next level—don't miss your chance to do the same.

Are You Stuck in the Serial Learning Trap in Real Estate?Serial learners are everywhere in real estate—agents who consume endless content but never implement what they've learned. In this episode, I'll share why this #1 mistake is holding your business back and how to shift from endless consumption to focused action so you can start or scale your real estate business.

With the real estate coaching industry booming, how do you know if you're choosing the right coach—or falling for a scam? In this episode, I'll break down how to determine if you're ready for a coach, the key questions to ask before hiring one, and how to protect yourself from coaches who are more interested in your wallet than your success.Whether you're a seasoned agent or just getting started, this guide will help you make smarter, more confident decisions when it comes to coaching.

Are you stuck in a career that doesn't inspire you? I've been there. In this episode, I share my journey from corrections officer to teacher to becoming a thriving real estate agent. Along the way, I found my true purpose and fulfillment. Learn how I overcame fear, embraced change, and built a life I love.