The Real Estate Agent Playbook

Choosing your eXp sponsor is the MOST important decision you'll make - even more than joining eXp itself. Here's how to evaluate primary sponsors vs co-sponsors and avoid the mistakes 90% of new agents make.

Can a simple Facebook group for dads generate more real estate leads than cold calling? In this episode of The Real Estate Agent Playbook, John Michael Perez breaks down exactly how he built a 3,600+ member local community that fuels his business—and how you can do the same without ever being "salesy."If you are tired of the grind and burnout, we also reveal the "2-Hour Protocol," a streamlined daily routine designed to help you generate consistent business in just a fraction of the time. This is the blueprint for sustainable 66 real estate lead generation through authentic relationships.

I didn't want to babysit agents or take on six-figure liability just to make LESS money. So I skipped starting a team, passed on opening a brokerage, and went all-in on eXp Realty revenue share. Here's why this model actually scales without the overhead, drama, or burnout.If you're a producing real estate agent weighing your next move—start a team, open a brokerage, become a managing broker, or explore eXp revenue share—this breakdown is for you. I'll walk through the real numbers behind each model, why the team path becomes a trap for most agents, and how eXp Realty's revenue share compensation plan creates compounding income without payroll, office overhead, or constant recruiting pressure. This is for agents doing 5-10+ deals who want leverage without losing their life.

In this episode, I sit down with Mike Carpino—newest Wolfpack member and Carbon Collective founding leader—to unpack a journey every real estate agent needs to hear.Mike started exactly how he was told: door knocking 6–7 hours daily in Toronto. After a full year of grinding, he earned just $12,000. No mentorship, no strategy, no plan—just effort. But instead of quitting, he adapted.Over the next decade, Mike shifted from traditional prospecting to a YouTube-driven system that now generates highly analytical, high-trust clients who call him ready to work. He breaks down how he built "a business that calls him," his exact content buckets and funnels, and why hyperlocal videos outperform home tours in his market.Inside This Interview:• Breaking through limiting beliefs about age and credibility• Why door knocking failed—and what replaced it• How fatherhood reshaped his work-life balance• The YouTube funnels generating inbound clients• Reading analytics to decide what videos to make• Why local news beats home tours in Toronto• His brokerage shutdown and choosing eXp + Wolfpack• Best advice for plateaued or burnt-out agentsIf you're building a content-driven business or want to scale without burnout, this episode gives you the complete roadmap.

Why do some real estate agents crush their goals while others stay stuck doing the same things? In this video, I break down the uncomfortable truth: EVERYTHING works in real estate... except doing nothing different.I'm walking you through my exact framework for building a 2026 real estate business plan that actually drives results - the same system I use with my team of 225+ agents (including multiple ICONs).

Discover the secrets behind Landon Barr's remarkable success as a top producing realtor at just 22 years old. In this episode, we delve into the real estate success story of one of the youngest and most accomplished realtors in the industry. With a deep understanding of the realtor lifestyle and a passion for helping others achieve their dreams, Landon has established himself as a leader in the field of real estate. Tune in to learn valuable realtor tips and gain insight into the strategies that have contributed to Landon's impressive accomplishments. From his early start in the business to his current status as a top producer, Landon's story is an inspiration to young realtors and seasoned professionals alike, offering a unique perspective on what it takes to achieve real estate success. By exploring Landon's journey, you'll gain a better understanding of the skills and mindset required to thrive in the competitive world of real estate, and learn how to apply these principles to your own career as a realtor.Connect w/ Lander BarrWebsite - https://landenbarr.com/Insta - https://www.instagram.com/barrlanden/facebook - https://www.facebook.com/landen.barr.1/Tiktok - https://www.tiktok.com/@ljbarr123Calendly - https://calendly.com/ljbarr123/30min

Most agents “qualify” leads by asking one question:“Are you thinking about buying or selling soon?”That's not qualifying — that's rushing the relationship and disqualifying people who could become some of your biggest advocates.In this episode, I'll show you how top real estate agents qualify conversations based on relationship value, not just lead intent. You'll get a practical framework you can use in every conversation so you know which relationships are worth investing in long-term.You'll learn:✅ Why leads don't build your business — relationships do✅ How to move away from intent-based qualifying (“Are you moving soon?”)✅ The NOW → SOMEDAY → GAP framework to uncover real goals✅ How to spot the hidden value in “not yet” clients: referrals, future deals, and brand equity✅ A 6-step conversation roadmap plus an internal “relationship check” so you know who to actually nurtureWhen you start qualifying the relationship — not just the lead — you give every conversation a real chance to turn into business, whether that's today, next year, or through the people they refer to you.Comment “FRAMEWORK” if you want my full relationship-first conversation scripts and follow-up plan.

Running a real estate brokerage looks glamorous… until you're the one carrying the overhead, training, liability, and nonstop fires. After 25 years in the industry — including closing 587 homes in a single year and growing a 35-agent brokerage — Bryan Knisley hit a ceiling almost no one talks about.This episode breaks down the real story behind dissolving a brokerage, moving 95% of agents to eXp, and building a scalable business with time freedom, technology leverage, and an actual exit plan.If you're an agent or broker-owner feeling stretched thin or stuck in place, this will hit home.

Most agents are stuck in survival mode — reacting to clients, chasing leads, and putting out fires.This episode shows you how to make the shift every top-producing CEO-agent eventually learns:Stop reacting. Start leading.Today I'm breaking down:The mindset difference between “busy” agents and CEO-agentsThe systems that create clarity, momentum, and sanityHow leverage (people + platforms) helps you scaleHow to build a long-term vision that frees you — not traps youIf you're feeling overwhelmed, burned out, or stuck at the same production level year after year… this is the reset you need.Free 2-Week Pass to Carbon CollectiveGet access to our CEO systems, monthly playbooks, leadership coaching sessions, and agent growth tools:

Feeling stuck, burned out, or wondering why your real estate business isn't growing? You're not alone—and today's guest, Michelle Roderick, breaks down the real reasons agents plateau (hint: it's not the market).Michelle went from top 1% pharma rep → brokerage builder → eXp leader → creator of the Live Well Realtor Alliance, a wellness-based community for agents who want to grow without destroying their lives.If you've been overwhelmed, stretched thin, or questioning your path in real estate… this conversation is going to shift something for you.

Most agents fear that AI will replace them. The truth? It's here to help you.In this video, Jeremy Kane (4× ICON Agent & founder of Carbon Collective) shows how to use tools like ChatGPT to create your personal AI Clone—so you can stop burning out on emails, texts, and content, and start focusing on the parts of real estate you love.You'll learn how to:✅ Train AI to write like you—your tone, your personality, your brand.✅ Offload repetitive tasks like follow-ups, captions, and emails.✅ Reclaim hours each week without losing authenticity.✅ Build a sustainable workflow that fuels both production and attraction.This isn't about robots. It's about leverage, leadership, and longevity in your business.Join Carbon Collective

He was still in the Army — already closing deals.Most agents spend their first year trying to survive… Jake Logan built a thriving real estate business before he even got his license.In this episode of The Wolfpack Way, Jeremy Kane sits down with Jake to unpack his wild first year — from 3 clients lined up before licensing to 10 deals closed and a fast rise to Land & Ranch Ambassador for eXp Realty NC.You'll learn:

Stop recruiting. Start leading. Discover the new model for agent growth that scales your team and revenue share without burnout or chasing agents.Most real estate leaders are stuck in the old recruiting game—endless DMs, no duplication, and zero predictability.In this episode, Jeremy Kane (4× ICON Agent and founder of Carbon Collective) shares the new model for agent growth that turns your attraction efforts into a scalable, sustainable business.You'll learn how to:✅ Build your 4 Pillars of Predictable Attraction Growth so you can forecast results like a CEO✅ Separate your production business from your attraction business for clarity and leverage✅ Use systems + content + leadership to create curiosity and duplication inside your organization✅ Stop recruiting and start leading—so your agents want to follow your vision, not your pitchAbout Carbon Collective

What if you could grow a real estate business without selling a single home?In this episode of The Real Estate Agent Playbook, Jeremy Kane sits down with Kobe Xin, a real estate entrepreneur who built his business through agent attraction and collaboration—not production.

Welcome to the next evolution of collaboration — introducing Carbon Collective.Born from the foundation of the Wolfpack, Carbon Collective is a new kind of real estate community — built to bond, built to grow, and built to help every agent find their path.Carbon, by nature, is one of the strongest and most abundant elements on Earth. It bonds easily with others to create something greater. That's exactly what this movement is about: connection, collaboration, and growth across every level of your business.Inside Carbon Collective, we've built a complete ecosystem designed to meet you where you are:

Joshua Smith has sold over 7,000 homes, ranked Top 30 in the U.S., and built one of the most respected coaching platforms in real estate. His secret? He doesn't just predict markets — he analyzes data, builds a plan, and takes action before the crowd catches on.In this episode of The Wolfpack Way, Joshua shares:How to analyze real estate market data that actually mattersThe framework he uses to pivot: Analyze → Plan → ActWhy he thrived during the worst market in historyHow agents can recession-proof their business by focusing on the right nichesHis decision to stop selling homes, go all in on coaching, and then join eXp Realty — where he became the #1 personal attractor in just 8 months

Real estate income often feels like a roller coaster — huge peaks followed by painful valleys. Even top agents struggle with the fear of not knowing where the next check is coming from.The truth is, markets don't move in sync. Some crash first, others lag by 12–24 months. If your income is tied only to production in your local market, you're exposed to every swing.In this episode, I'll share:✅Why agent income is so unstable right now✅How markets move differently and why that matters✅Why production-only income keeps you on the roller coaster✅How revenue share creates stability across multiple markets✅A preview of my Wolfpack Way interview with Joshua Smith — who went from skeptic to #1 personal attractor at eXp in just 8 months

80 free listing leads from ONE investor. Realtor Ben Deal unlocked this strategy—and in this Wolfpack Way interview, he reveals exactly how it worked.Most Realtors are chasing cold leads, paying for weak online leads, or stuck in referral droughts. Ben proves there's a smarter way: build the right investor relationship, and you can unlock listings at scale.In this conversation, we break down the systems, mindset, and partnerships that turned a single investor connection into 80 motivated seller leads. If you're ready to stop chasing and start building leverage, this is your playbook.

Most Realtors disappear after the closing. But the truth? That's when the real opportunity begins.In this episode, Jeremy Kane breaks down the Annual Review Strategy — a repeatable system that transforms homeowners into investors. By sitting down with your clients once a year to review equity, financing, insurance, improvements, and wealth goals, you don't just earn repeat business… you build lifelong investor relationships.

What does it take to go from Seattle luxury real estate and brokerage ownership to restarting in Memphis—and win again? In this Wolfpack Way interview, Garth Ward walks through breaking into luxury, scaling with new construction and builder relationships, running multiple offices, and why he ultimately chose eXp Realty and the Wolfpack to rebuild with community, systems, and agent attraction.You'll learn:Luxury & new-construction playbook: how to create builder demandThe $1.7M builder-to-builder deal and the system behind itBrokerage ownership vs. eXp: culture, leverage, and why he pivotedLead gen that compounds: open houses, social content, follow-upAgent attraction & revenue share: freedom through communityMindset/habits to stay consistent in 2025's market

Every agent faces the same competitors: the neighborhood expert, the 30-year veteran, and the discount agent.But here's the truth: you can still win the client every time — if you stop playing their game and use the right strategy.In this episode, I break down:✅ How to beat the neighborhood expert without 30 years of yard signs✅ Why the 30-year vet loses when you bring speed, systems, and modern tools✅ How to overcome the discount agent and prove you'll net the client more money✅ The playbook I've personally used to compete — and win — in Denver and Northern Colorado✅ Why these strategies work whether you're a new agent, mid-career, or restarting in a new market

Jess Ross had an aha moment inside the eXp culture — and it changed everything. Now she's scaling her production to 110 deals in 2025 while proving the power of proximity.”In this Wolfpack Way interview, I sit down with Jess Ross, a Realtor who turned her goals into dreams achieved.Jess shares the exact moment she realized that who you surround yourself with matters most — and how the proximity, mentorship, and collaboration inside the Wolfpack and eXp culture gave her the clarity to scale.You'll learn:The enlightening moment inside eXp that shifted Jess's mindsetHow proximity and culture fueled her growthWhy she's still production-focused — and now aiming for 110 deals in 2025The confidence she built to lead and collaborate with top-level agentsHow the Wolfpack community creates both growth and freedomIf you've ever wondered whether you're in the right room with the right people, this conversation will show you why proximity is the ultimate play.Jess Ross's IG: @jessross_re

Boundaries aren't about pushing clients away — they're about protecting both you and your clients so you can show up at your best. In today's market, with tough inspections, shifting expectations, and emotional clients, it's easy for agents to get stretched thin. But here's the truth: when you set boundaries, you actually strengthen the relationship.In this episode, I'll share:✅Why boundaries matter in real estate (and how they protect your clients).✅How to set expectations early—communication rhythm, inspections, and market realities.✅Balancing empathy with professionalism: staying calm when clients feel the pressure.✅Why the way you treat yourself is the standard clients will follow.✅A real story from one of my current deals where empathy + boundaries kept the relationship strong—even when the transaction wasn't perfect.At the end of the day, the agents who thrive aren't just “closing deals”—they're building trust, loyalty, and long-term success. Relationships > transactions.

What happens when buying your dream home abroad turns into a nightmare? For Nathaly Salas, that frustration became the spark to launch an international real estate career now spanning 20+ countries.In this Wolfpack Way interview, Nathaly shares:⏩ How her struggles buying in Mexico became her biggest opportunity⏩ Why international real estate is full of pitfalls — and how to avoid them⏩ The systems she uses to build trust and partnerships across borders⏩ How agents can create new income streams through global referrals and rev share⏩ Why speaking another language or having cultural ties is a huge competitive advantage

Compass just announced a $1.6 billion acquisition of Anywhere Real Estate — creating what could become a 340,000-agent giant.The headline sounds impressive… but when you dig deeper, the story looks very different. Compass assumed over $2.1 billion in debt, issued 163M new shares, and still faces $81.6 million in debt obligations from Q2 alone. So what does this mean for agents?In this episode, I break down:✅ The positives for agents inside Compass/Anywhere (tech, data scale, MLS disruption potential)✅ The risks: dilution, debt, and integration challenges✅ How institutional ownership shapes these companies vs. eXp Realty's agent-first ownership model✅ Why eXp's cloud-based, debt-free, global model may be the smarter long-term play for ambitious agents# Compass #eXpRealty #RealEstateAgents #BrokerageNews #MLS

Probate is one of the least understood niches in real estate. In this episode of The Wolfpack Way, I sit down with Carolyn Castillo from Jacksonville, Florida, who went from traditional real estate success to finding deeper purpose and profitability in probate — closing 100+ deals with her proven systems.What you'll learn:⏩ How Carolyn discovered probate and turned it into her specialty⏩ Why probate is a recession-proof niche⏩ The systems & partners every probate Realtor needs⏩ How finding purpose transformed her business⏩ Why probate can be both profitable and meaningfulConnect with Carolyn Castillo

Niches are powerful — but they can also fail. iBuyers, short sales, even pandemic booms… agents who went all-in on the wrong niche got stuck.That's why I created the Toolkit Method — a way to specialize without risking your entire career. Instead of marrying one fragile niche, you build toolkits that can be adapted across markets.What you'll learn:⏩ The dangers of niching too fast⏩ How to future-proof your business with toolkits⏩ Real toolkit examples: probate, senior downsizing, golf, waterfront⏩ The transferable system I use to pivot fast when markets shift⏩ BONUS: A GPT that turns your UVP into a Toolkit builder instantly#RealtorMindset #RealEstateTips #AgentPlaybook

Amanda Aguiar jumped into real estate and closed multiple deals in her first 5 months. In this interview, she shares exactly how she went all-in, what worked, and how new agents can build momentum fast.Timestamp:0:00 Intro – Amanda's bold start in real estate0:14 Background: Career before real estate & decision to switch1:20 First deal story & how she got started3:45 Building momentum: 5 deals in 5 months6:30 Systems & strategies she implemented early9:15 Challenges faced & lessons learned13:20 Why Amanda chose eXp and Wolfpack support18:00 Advice for new agents ready to go all-in21:00 Final thoughts & how to connectFollow Amanda Aguiar

I didn't scale my business with leads, ads, or cold calls. I scaled it with one simple DM. That single message became the foundation of a system that's helped me close nearly 500 transactions.Inside this episode:⏩ The difference between chasing leads vs. building referrals⏩ Why authentic conversations create compounding growth⏩ The “connect with the connectors” mantra that built my business⏩ The exact DM that started it all — and why it worked

Shanne's story is proof that you don't need to overcomplicate real estate to grow. After facing life-changing challenges, he rebuilt his business entirely on the foundation of authentic relationships and showing up daily for his clients.In this interview, we unpack:✅ How Shanne built his business to 500 GCI without buying leads✅ Why relationships and consistency outperform expensive CRMs or funnels✅ What his time in a hospital bed taught him about business and life✅ How the Wolfpack community helped him scale without burnoutIf you're an agent stuck grinding and ready to scale smarter—not harder—this conversation will show you the path.

Most Realtors think you need to buy leads or spend big on Zillow to scale. I didn't. I built a $500K GCI business without buying a single lead — and in this video, I'll show you the exact system that made it possible.Here's what I cover:⏩ Why buying leads keeps you stuck in the hamster wheel⏩ My system for scaling with authentic relationships⏩ How referrals compound faster than any ad spend⏩ The free strategies that helped me hit $500K GCI

How do you go from zero deals to 30 in just your second year as an agent?

Most Realtors still hide their use of AI because they think it makes them look less professional. But the truth? Being upfront about how you use AI builds trust.In this episode, I show you why embracing AI as your assistant (not your replacement) is the key to staying ahead in 2025. By being transparent, you'll gain credibility with clients and free yourself to do what AI can't: build deep human relationships.What you'll learn:⏩ Why hiding AI use hurts your credibility⏩ The right way to explain AI to your SOI and clients⏩ My personal workflow for AI + authentic client touchpoints⏩ Why human connection is still the ultimate advantage #RealtorTips #AIForRealEstate #SphereOfInfluence

Agents—do you feel like every deal in 2025 is harder than the last? You're not alone.In this episode, I share a real story about a transaction I gave less than a 5% chance to close—until one simple line completely shifted the temperature of the negotiation.It wasn't a script. It wasn't technical. It was leadership in the middle of chaos—and it's exactly what our clients (and colleagues) need from us in today's market.

Price reductions are one of the toughest conversations in real estate—especially if you haven't had to do them in years. If your market's still hot, that conversation is coming. And if it's already slowed down, you know the struggle.In this episode, I walk you through my 3 strategies for handling price reductions so you can protect your client relationships, stay in control, and still get the deal done—without awkward surprises.You'll Learn:✅ How to price aggressively from day one in a shifting market✅ When to adjust pricing based on hard market data✅ How to pair marketing execution with price adjustments✅ How to have the price reduction conversation without losing trust

The truth? This market is pushing agents to the edge. Fewer deals. Tougher clients. Rising burnout.But I'm still here—and I'm not just surviving. I'm building.In this episode, I'll walk you through what's actually working right now—without sugarcoating it. You'll learn how I've built layered income (revenue share + rentals), how I protect my energy, and what systems I lean on when the market feels impossible.

What do a viral baseball team and a successful real estate business have in common? EVERYTHING—if you're paying attention.In this episode, I break down Jesse Cole's 5 E's to Create Raving Fans (from the Savannah Bananas) and how real estate agents can apply them to:✅Stand out in a crowded market✅Create unforgettable experiences for clients and agents✅Build a brand people talk about and refer constantlyWhether you're trying to grow your team, attract agents, or just finally get your content seen—this framework will change the way you do business.

Still doing real estate alone? That's probably why you're not growing.Too many agents are stuck on an island—wearing all the hats, doing all the work, and still wondering why their business won't scale. It's not a hustle problem. It's a support problem.In this episode, I break down exactly why going solo in this business holds you back—and what to do instead if you want to grow with purpose, scale with systems, and finally build something that lasts.

The real estate industry is shifting fast—and if you're not paying attention, you could be left behind.From AI-powered disrupters and commission lawsuits to the rise of cloud brokerages and consumer-first platforms, 2025 is demanding more from agents than ever before.In this episode, I'll break down:✅Where the real estate industry is actually headed✅Why the biggest disrupters are now targeting the consumer✅How agents can adapt to protect their income, brand, and future✅What smart agents are doing right now to stay relevantThe 90-day roadmap I share with agents inside the fastest-growing group at eXp Realty

Are you feeling burnt out as a real estate agent? You're not alone. Most agents never get taught how to build a sustainable business—and end up working harder, earning less, and questioning if it's even worth it.In this video, I break down why real estate burnout happens, the hidden signs most agents miss, and a step-by-step 90-day plan to fix it for good. Whether you're a new agent or a top producer feeling stuck, you'll walk away with clarity, strategy, and a real path forward.

If you're only focused on first-time buyers, you're missing the biggest listing opportunity in today's market: first-time sellers.These clients are overwhelmed, confused, and completely unprepared for what selling looks like in a high-inventory, rate-sensitive market—and most agents aren't equipped to guide them properly.In this episode, I walk you through the exact playbook for helping move-up clients sell their first home with confidence. You'll learn how to educate, position, and close these deals while building long-term trust that fuels repeat and referral business.

learn exactly how to position your clients to win, how to handle tough objections with confidence, and how to turn today's buyers into tomorrow's loyal repeat and referral machine.

Back in 2024, the headlines screamed it: “Buyers agents are done!” “You'll never get paid again!” And sure, the lawsuits made some noise—but the real market shift? It was the interest rates.As rates climbed and affordability got tighter, buyers and sellers alike started facing new challenges—negotiation tactics, seller credits, rate buydowns, deal structuring… and suddenly, they needed skilled agents again.In this episode, I break down:✅Why the commission lawsuits weren't the real threat.✅How a single change—rates—flipped the market dynamic.✅Why the agents who didn't panic are closing more now than ever.This is for every agent who stuck it out—and every one who's ready to double down on value and professionalism.

What if building your legacy started with just one conversation—and just one agent?In this episode, I share the story of a talented agent I had the privilege of mentoring over the last six years. She was a powerhouse—respected, consistent, and truly gifted at closing deals. But after her unexpected passing, one question haunted me: What if she had just sponsored one agent?This isn't a pitch. This is a wake-up call.Whether you're at eXp Realty or another brokerage, this video explores how the revenue share model—done right—can offer something far greater than income: a lasting legacy.

You keep mailing. Posting. Farming.But when a sign goes up in your neighborhood… it's not yours.This video breaks down why traditional farming isn't working anymore—and exactly what to do instead.In today's market, sellers aren't just looking for who's visible—they want someone they can trust.And the truth?They already know the local agent by name.But that doesn't mean they're calling you… yet.

Why Your Neighbors Keep Hiring Other Agents (And How to Stop It)Sick of seeing other agents' signs pop up in your neighborhood? Losing listings isn't just a missed opportunity—it's your reputation at stake.In this quick video, you'll learn exactly how to flip the script:✅ Inventory's Up, Confidence is DownDOM rising, sellers confused—it's your time to shine.✅ Every Listing = VisibilitySigns, QR codes, mailers, open houses—turn each into 10+ pieces of content.✅ Mindset ShiftVisibility over speed. Be undeniable.✅ Neighborhood Hub StrategyBuild trust with micro-events, Facebook groups, and targeted messaging.✅ Strategic ResetRefresh listings with new hooks and targeted engagement.✅ AI Mid-Listing PivotUse AI to stay ahead, analyze data, and optimize at every stage.

Is eXp Realty bad for new agents—or just misunderstood? In this episode, I break down what most people get completely wrong about eXp, and how—with the right sponsor—you can actually thrive from day one.I'll share the real story about what eXp offers, how I coach new agents personally, and how one of my partners, Joseph, got his first deal under contract in just 3 weeks after joining us. You'll also see how I help agents get connected to the right mentor, state leadership, and the best training tools in real estate—plus exclusive access to our Wolfpack coaching platform.

Listing a home is easy—leading the client through the full journey is where the pros rise above.Here's the truth: only 24% of sellers in 2024 felt like their agent stayed engaged after listing. That's the communication gap killing client trust (and referrals).In this episode, we break down the real listing strategy:Set clear expectations upfrontShow up consistently, even when “nothing is happening”Overdeliver with proactive communication that builds trust

The average listing is now spending 53 days on market nationwide—and sellers are panicking. But cutting the price isn't always the answer.In this episode, I'll show you how to reset the momentum on your listing without losing seller trust or defaulting to a price drop.We're talking:Strategic refresh plans that reignite buyer interestHow to lead with data, not emotionThe proven steps to pivot mid-listing and relaunch like a pro

The housing market is flooded—over 959,000 homes are for sale nationwide, and Denver just hit 10,345 active listings, a 65% increase year-over-year. With this kind of competition, most listings are getting lost in the noise.If your strategy is still “post and pray,” you're invisible. In this episode, I'll show you how to master marketing in a high-inventory market using creative tactics, emotional storytelling, platform-specific content, and some often-overlooked tools—yes, even Homes.com: Homes for Sale, Homes for Rent, Real Estate is worth another look.

If you're still using the same pricing strategy from the last decade, you're setting yourself—and your sellers—up for price reductions.17.5% of listings experienced price cuts last month alone, the highest March rate since 2016.In today's high-rate market, buyers are ultra-sensitive to monthly payments, insurance hikes, and affordability pressures. In this video, I'll show you exactly how to price listings to sell fast without falling into the price reduction trap.We'll break down:Why the traditional CMA approach is outdated.How to use hyper-local analytics, showings-per-week data, and even online traffic stats like MLS hit counters, Zillow, and Homes.com: Homes for Sale, Homes for Rent, Real Estate .How to proactively reset pricing expectations and avoid reactive price drops.It's time to elevate your pricing game—your sellers (and your sanity) will thank you.