Podcasts about dayley conversion

In this episode of Best of the Best Ever, we hear three perspectives on growing your website traffic and conversion rates from Neil Patel, Chris Dayley, and Melissa Johnson. Neil focuses on increasing traffic and conversions by SEO, keyword best practices, and avoiding the #1 mistake people make when building a website. Chris discusses what his company looks for in a strong website and how to minimize your resistance factors to increase your conversions. Lastly, Melissa discusses how she creates and promotes content to drive traffic to her website. Neil Patel Background: Marketing and online expert  Top Influencer on the Web (Wall Street Journal) Top 10 Online Marketer (Forbes) 100 Most Brilliant Companies in the World (Entrepreneur Magazine) Top 100 Entrepreneur (President Obama) Chris Dayley Background: VP of site testing and optimization at Disruptive Advertising Started his agency, Dayley Conversion in 2014 that merged with Disruptive Advertising Helps businesses learn what users want on their website, through psychology based testing, and analytics Melissa Johnson Background: Full time real estate investor, and the Co-Founder of San Antonio InvestHer meetup group 17 years of real estate experience She has completed over 1000 flips, and has a portfolio of rental properties and notes Click here to know more about our sponsors RealEstateAccounting.co ThinkMultifamily.com/coaching

Are your Pinterest Pins performing but just not converting? Are you driving traffic with your ads but no one purchases your product? Can you afford not to listen to this episode where we discuss how you can optimize your traffic with conversion rate techniques? Chris Dayley is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising where he currently works as VP of site testing and optimization.

In this episode, Devi chats with Chris Dayley about "Neuromarketing, Psychology and What Influences People to Behave Way They do Online". Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Chris and Devi discuss: Chris’ journey into Neuromarketing Understanding Neuromarketing Designing AB Tests Getting more qualified leads Identifying your target customer or persona Taking advantage of opportunities that you’re not aware of Steps for converting more traffic Understanding your profit origins Identifying your target budget with marketing Giving yourself some time before quitting the trial and error The process of a split test Being willing to test your own audience Why you don't want to copy your competitors Starting testing and figuring out what resonates your audience “Existence testing” Identifying your conversion rates Making sure that you squeeze all the juicy content out of your products Presenting the best options to your audience The “micro" and the "macro” conversion The “standard conversion rate” Knowing that your audience and your products are unique Working towards improving your “conversion rate” and more… Connect with Chris on his website @ www.disruptiveadvertising.com

Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization. Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance. Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is available here! Connect with Chris on Twitter, LinkedIn or Disruptive Advertising. Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: Hosted by GreenBook, IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%! Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.   Connect Linkedin – https://www.linkedin.com/in/chrisdayley Twitter – https://twitter.com/chrisdayley Crunchbase – https://www.crunchbase.com/person/chris-dayley  Website – https://www.disruptiveadvertising.com/   People Mentioned Michael Stelzner – https://twitter.com/Mike_Stelzner    Resources Google Optimize – https://optimize.google.com/   Books Strong Fathers, Strong Daughters by Meg Meeker: https://amzn.to/2o87DXy

Chris Dayley is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full-service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.   During This Show We Discuss… What disruptive advertising is What disruptive advertising can do to help business owners The forms of advertising that are working best right now Some of the easiest ways to obtain new clients Why business owners struggle to get leads and convert them How to effectively market on a budget 3 ways to test content on your website Why you should remove things from your website to see what converts best Where to start testing the right things that will net you more sales The exact tools you should use to test and have more website conversions STOP using Google Analytics the wrong way, here's how What you should know about heatmapping that can get you more customers What A/B testing is How to start with A/B testing Common mistakes with A/B testing to avoid The types of tracking and analytics you should be tracking How to get started with tracking activity on your website And much more…

Chris Dayley joins host Denise Griffitts to talk about marketing psychology - tips, tricks, and pitfalls for converting customers. What are some big mistakes most marketers make? Why do businesses struggle to get people to convert? What are some things that influence online behavior? Are there best practices that companies can implement?  My guest Chris Dayley is here to answer those questions. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Find Chris on the web: Website | Twitter  

In this episode, Devi chats with Chris Dayley about “Addiction Recovery”. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Devi and Chris discuss: Chris’ Triumphant Recovery Journey Chris’ Entrepreneurial Journey How addiction brings disruption Living an impeccably honest life in the middle of the recovery journey What addiction to “pornography” means The definition of addiction Frequency of addiction How “dopamine” from addiction numbs out your senses Making a commitment to yourself Signs and symptoms of addiction Addiction as an escape Connection as a way to prevent addiction Turning your life over to God Realizing that God only knows what’s best for us Tracking the big disruptive behaviors in your life Recognizing that you have an addiction problem Finding some kind of accountability from support groups Gaining awareness with your addiction Making a choice to overcome addiction Healing relationships with God and others Understanding that there is a way to change Understanding that you have the power to choose Being present and feeling your emotions Calling someone else to get support Believing that you are worth fighting for  and more…  Connect with Chris @ disruptiveadvertising.com

This weeks show features very special guest Chris Daley. Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the study of user experience. In 2014 he started his conversion optimization agency Dayley Conversion later merging with his latest venture, Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics. Really informative chat with lots of key takeaways that you can use in your own job or business. Join us won't you? 07:45 - College Degree or Portfolio? What is necessary for Creatives. 13:00 - Traffic without results. 16:00 - Organic Traffic vs Social Traffic. 18:30 - Conversion Funnel. 22:00 - Starting a business (Dayley Conversion) 29:20 - Scaling a business, using freelancers. 34:30 - Abundance Mentality 37:50 - Developing Trust with your clients. 43:15 - Finding your first client. Pitching your client with Value Propositions. 49:00 - AB Testing fundamentals. 54:40 - Most common problems that businesses make with their website. 56:30 - Merging a business, choosing a partner. Our Guest: Chris Daley disruptiveadvertising.com @chrisdayley on twitter @chrisdayley on LinkedIn The Links: N/A The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com ryanroghaar.com @r2mg on twitter @r2mediagroup on instagram

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing read more The post 173 | Optimize Your Hotel Website to Convert with Chris Dayley first appeared on Long Live Lodging.

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing read more

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. During our interview, we talk about... - How and why running an "existence test" is an important first test when focusing on conversion rate optimization. - Chris shares exactly how minor changes to one of his client's websites which increased sales by over $30,000 in one week. - Chris then shares 2 very important questions, every website owner should ask before trying to improve your conversion rate optimization. - Then Chris shares his 3 steps approach to website conversion rate optimization. - Chris talks about how long as well as other metrics to consider when testing your website conversion rate. - Chris shares his favorite growth tool/software. - Chris then shares his favorite book. Chris's websites: A/B Testing Starter Guide: www.discruptiveadvertising.com/guide https://www.linkedin.com/in/chrisdayley/  Twitter @atchrisdayley https://www.linkedin.com/in/chrisdayley/   

Today we are chatting with digital marketing entrepreneur, speaker, and neuromarketer Chris Dayley who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. What is a neuromarketer? What are the biggest problems most businesses have with their websites? You say you focus on user psychology - how does psychology tie in with marketing? Why do businesses struggle to get people to convert? What testing should we do to get higher conversions? What are some things that influence website audience behavior? What are some things people should think about with their mobile sites? Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Links to Resources Mentioned https://www.disruptiveadvertising.com/ Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide

There are so many people with professions in marketing, but nobody’s stopping to examine the psychology behind it. Why do people perform tasks the way they do? Why are they assigned to do certain projects and not others? Neuromarketers like Chris Dayley can answer all these questions and more, including how we can get people to do things without manipulating them outright. Chris talks about disruptive advertising and how neuromarketing and psychology-based analytics can help your business in the long run. Most people don’t even think about the psychology of the user when they’re building websites. Because of this, Chris started his conversion optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising where he currently works as VP of Site Testing and Optimization. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

Today's episode is with Chris Dayley. Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and PPC efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full- service A/B testing solutions to clients including strategy, design, development and analytics. We touch on the following in our interviewHow to get your website to convert betterHow to turn PPC traffic into customers (PPC + A/B Testing)Psychology of Marketing - what influences your website audience behavior?Resources Mentioned In The EpisodeOptimizely: https://www.optimizely.comVWO: https://vwo.comUnbounce: https://unbounce.com/Disruptive Advertising: https://www.disruptiveadvertising.com/ See acast.com/privacy for privacy and opt-out information.

Chris is a digital marketing entrepreneur who is passionate about helping businesses learn what their users want on their website using psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. www.disruptiveadvertising.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Dayley is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology-based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing … Continued

Chris started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Top 3 Value Bombs: 1. Test. You always need to be testing. 2. Constantly build opportunities and fill up your pipeline. 3. Know your priorities. Visit Chris’ website - DisruptiveAdvertising.com Sponsors: Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire! Venetian Hotel: Next time you’re planning an epic trip to Las Vegas, remember there’s no better place to stay than The Venetian Las Vegas. For more information, visit Venetian.com! Pitney Bowes: Print postage right from your office and take advantage of special discounts! ​Plans start AS LOW AS ​$5 per month. Visit PB​.com/fire​ to learn more and sign up for your free trial. Terms apply, see site for details.

Marketing can be overwhelming. Often this feeling causes businesses to be slow to act or freeze instead of moving forward. On today's episode Chris Dayley shares how marketing is the key to taking your business to the next level. Chris shares how understanding your audience and what they really want is the key to successful marketing. His company focuses on helping businesses understand their audience in then building their website and digital campaigns around their customers needs. Other topics we discuss include: moving past inspiration, converting your audience, being on the pulse of your customer's desires, web design / development / and usability, looking to the past and the future, learning from failure, and creating culture.Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.Interview Segments - This is where you can find each section of the interview.Intro / About Chris: 4:17 minutesInterview: 13:27 minutesRapid Rire Questions: 43:49 minutesWebsite: https://www.disruptiveadvertising.com/AB Testing Guide: https://www.disruptiveadvertising.com/guide/

Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his conversion optimization agency, Dayley Conversion, in 2014, which he later merged with Disruptive Advertising, where he currently works as vice president of site testing and optimization. You may remember Chris and the wisdom he shared during Episode 457. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 457 to your list of vital priorities. What you’ll learn about in this episode: The six major areas that typically have the biggest impact on conversion rates Some recurring pain points that business owners experience when it comes to scaling The power of holding people accountable and doing so in an environment where they still feel enabled to succeed Why it’s good for businesses at any stage to look back and feel good about the progress that they’ve made How most people suffer from some degree of fear and procrastination Defining success by determining what brings value to your life Being in control of your own happiness The value of finding and working with people who will continually challenge you Knowing your business well enough that you can answer any question presented to you The importance of challenging your assumptions How best to connect with Chris: LinkedIn: www.linkedin.com/in/chrisdayley Twitter: @Chrisdayley Website: disruptiveadvertising.com/guide  

On this episode we welcome Chris Dayley, a highly successful entrepreneur in the digital marketing space. Chris is the founder of Dayley Conversion, an A/B testing guru, CRO speaker, and User Experience proponent. He started his own company with the ultimate goal of achieving lifestyle design. Chris eventually got the opportunity to merge his company with Disruptive Advertising, a digital marketing company whose mission is to improve lives through results based relationships. The company specializes in three key areas; PPC management, site testing and optimization, and analytics. Chris envisions a world where every business tests their ideas, where touching a computer screen doesn't leave a fingerprint, and where lightsabers are real. He is always pushing the boundaries of A/B testing and disrupting the website design space. His story is truly amazing, so stayed tuned as Chris teaches us about conversions, where to get your website traffic from and how to capitalize on leads.   Key Points From This Episode When Chris first knew that it was time to start his own company. The importance of setting specific goals and giving your all to an opportunity. Understanding the idea of A/B testing and conversion rate optimization. Challenges Chris faced when he first started his business. Developing the skills to transition towards growing your business. How Chris used mediation to process every challenge in his life. Knowing when to hire people to support the growth of your business. Focusing on creating processes and systems to successfully delivery consistent quality. Successfully navigating a merger and making a significant impact. What Disruptive Advertising offers and Chris’ role within the company. Understanding the value of capitalizing on conversion rate optimization strategies. Using Facebook marketing to build awareness around your product. Taking advantage of retargeting and create conversions for your business. Understanding what a conversion means for different companies. The benefit of testing to determine the most effective marketing message. The best strategy for split-testing; what works best for your business. Retargeting and remarketing from a PPC standpoint; Facebook and Google.   Tweetables:  [spp-tweet tweet="“To me, a good lifestyle is not just making good money, but being able to enjoy my life.” — @Chrisdayley"]  [spp-tweet tweet="“If you don’t already have that entrepreneurial drive and spirit on your own, it’s hard to develop that.” — @Chrisdayley"] [spp-tweet tweet="“When people get confused and distracted, they don’t convert.” — @Chrisdayley"]   Links Mentioned in Today’s Episode: — Dayley Conversion  — Disruptive Advertising  — A/B Testing Starter Guide  – Before The Millions Facebook  — The 4-Hour Workweek    Access The Best Strategies, Tips & Advice! Every week, we send an email sharing my best advice, tips and strategies related to Real Estate Investing. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your investing journey. Sign up to join our community

Chris Dayley joins us to discuss why many websites and business owners struggle to convert more of their traffic, and some proven methods you can use to learn about your website visitors. Chris is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.  

Chris Dayley is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his conversion optimization agency, Dayley Conversion, in 2014, which he later merged with Disruptive Advertising, where he currently works as vice president of site testing and optimization.

Chris and his company are masters in online advertising. Not only can they help get traffic to the website, but they help get the people on the website to do what you want them to do. Listen in to find out how they do it. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!   Best Ever Tweet: Sometimes content is the biggest influencer of conversion rates, sometimes it doesn’t matter at all.   Chris Dayley VP of site testing and optimization at Disruptive Advertising Started his agency, Dayley Conversion in 2014 that merged with Disruptive Advertising Helps businesses learn what users want on their website, through psychology based testing, and analytics Based in Provo, Utah Say hi to him at   Made Possible Because of Our Best Ever Sponsors: Are you an investor who is tired of self-managing? Save time, increase productivity, lower your stress and LET THE LANDLORD HELPER DO THE WORK FOR YOU! Schedule Your FREE TRIAL SESSION with Linda at Secure Pay One THE Landlord Helper today. Go to to schedule your free session. Subscribe in iTunes and Stitcher so you don’t miss an episode!  

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. What you’ll learn: The 6 most critical conversion areas on a website Why it’s not enough to just have a mobile site How to match offer to intent Connect with Chris: Free Existence Testing Proposal A/B Testing Starter Guide Disruptive Advertising See acast.com/privacy for privacy and opt-out information.

Chris Dayley is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Chris Dayley Vroom Veer Stories Little trouble-maker; crawed into an A/C vent at elementary school; police were involved Didn't really fit in High School until he moved and made some life long friends Started College and started working SEO at the same time; quit college Worked a job and was killing at SEO; boss said:  "So what?  How does this help?" Desperate attempt to test why one page might convert better...worked!  WHY? Answering that "why" became a new business; conversion rate optimization and testing Merged his company after two years; now he can focus on his strengths Chris Dayley Links Disruptive Adversting Social Twitter: @chrisdayley Linkedin  

Chris Dayley is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his conversion optimization agency, Dayley Conversion, in 2014, which he later merged with Disruptive Advertising, where he currently works as vice president of site testing and optimization. What you’ll learn about in this episode Chris’ background What is behind driving conversions as well as obstacles that get in the way Why businesses shouldn’t just dump their whole story on a conversion page Why it’s important to designate certain times to check & respond to emails How daily mindfulness meditation contributes to Chris’ success Why part of A/B testing on your site always involves both good & bad data Why you need to learn how to detach your worth & your value from what you do Possessing the critical skill of challenging your assumptions Why you need to just focus on doing a few things really well Why you need to live deliberately How best to connect with Chris: Website: www.disruptiveadvertising.com eBook: www.disruptiveadvertising.com/guide Twitter: @chrisdayley

Chris is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of Site Testing and Optimization.Learn more: www.disruptiveadvertising.com/guideInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Chris is passionate about helping businesses learn what their users want on their website, through psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of Site Testing and Optimization.Learn more: www.disruptiveadvertising.com/guideInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Today I'm joined by a man who envisions a world where every business tests their ideas. He formed his own conversion optimization agency ‘Dayley Conversion’ - in 2014, which later became part of ‘Disruptive Advertising’. Welcome to DMR, Chris Dayley. On this episode of Digital Marketing Radio we discuss split-testing, with topics including: Should every business be split-testing the performance of their web pages? From the businesses that you talk to, what percentage would you say are carrying out split tests on a regular basis? What’s wrong with just launching a new version of a page and comparing the results with previous conversion rates? What if you’re a busy marketer with little dev resource. Should you still be doing split testing? What kind of tests are really good to get started with? What would you say to someone who said to you that they’ve tried split testing before, and they didn’t notice any difference? What changes that you’ve made in the past have resulted in big improvements? Is it possible to make mistakes with split testing and actually make your conversion rate worse - if so, what kind of mistakes have you seen? [Tweet ""Do #ABtesting on your site. If you've tried it in the past, try it again." @Chrisdayley"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hotjar [Webiste visitor testing] Optimizely [Webiste visitor testing] Visual Website Optimizer [Webiste visitor testing] Adobe Target [Webiste visitor testing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Adobe Recommendations [Tweak automated product recommendations] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Do A/B testing on your site. If you've tried it in the past, try it again. Think bigger. Think more dramatic. And if you need to, get some outside help to get additional ideas. But if you're not testing on your website, then you are missing half of the digital marketing pie. You're just sending traffic to a site that you assume is working.

So maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that? A/B split testing is a great way to test a few different variations and see what jives better with your audience. But where do you start? For a website with a large number of pages, that can be a pretty daunting task if you start testing variations of every page. Your best bet is to first see what individual pages - and aspects of each page - are performing and converting well as is, and then start working on those that need help. Chris Dayley is the founder of Dayley Conversion, where he uses his expertise and knowledge of using scientific, data-driven testing to help businesses improve their customer’s user experiences.   www.agentsofchangecon.com/152

This is a Below the Fold Classic. We got such a good response to this episode that we are posting it again. Enjoy! In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io