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In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.Together, Elana and Hallie explore:The surprising trajectory from EdTech to the classroom—and back againWhy it's getting harder to market to educators, and what to do about itThe crucial difference between marketing to educators and with themHow AI and funding shifts are disrupting the EdTech landscapeCommon marketing mistakes EdTech companies make (and how to fix them)Tactical advice on crafting a marketing plan that actually aligns with your business goalsThis episode is a must-listen for anyone trying to make meaningful, measurable impact in education—whether you're new to the space or a seasoned pro.
Q2 is here—and it's a whirlwind. In this timely episode, Elana Leoni, CEO of Leoni Consulting Group, and Senior Social Media Manager Hillary Trussell break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in education's key phrases, and tightening sales cycles. They also dig into key Q2 events like ASU+GSV, NSBA, and ISTE, plus can't-miss opportunities like Teacher Appreciation Month and graduation season. Whether you're planning campaigns or prepping your booth, this is your go-to guide for staying relevant, building trust, and getting results.Read the rest of the show notes here.
In this episode of All Things Marketing and Education, host Elana Leoni sits down with Dan O'Reilly, founder of FuelK12, who brings over 35 years of sales experience—half of that in EdTech. Having led both sales and marketing teams, Dan offers a unique perspective on why these two functions often struggle to work together—and what it takes to truly align them.Dan unpacks the biggest barriers between sales and marketing, from siloed goals to misaligned expectations. He shares why shared goals (not just aligned goals) are the key to breaking down silos and fostering real collaboration. The conversation covers tactical steps to build a culture of alignment, including regular communication, journey mapping exercises, and using data to eliminate the blame game.This discussion is especially relevant as EdTech companies navigate long sales cycles, shifting budgets, and increasing pressure to drive measurable results. Dan offers practical advice on how marketing and sales teams can move beyond tension and toward a shared revenue mindset. Whether you're a CMO, head of sales, or EdTech leader looking to improve cross-team collaboration, this episode provides actionable insights to strengthen your go-to-market strategy.View the episode's show notes.
In this episode of All Things Marketing and Education, host Elana Leoni sits down with Bert Bower, founder of Teachers' Curriculum Institute (TCI), whose remarkable 36-year journey in educational publishing has transformed how social studies is taught in American classrooms. From humble beginnings as a bootstrapped startup to becoming a leader in core curriculum, Bert shares insights on building a sustainable EdTech company while staying true to teacher-focused values.Bert emphasizes the importance of classroom-first design and human interaction over technological gimmicks. He describes TCI's evolution from supplemental materials to core curriculum, and how they've navigated multiple transformations—from physical materials to digital platforms, and most recently, to interactive video activities that encourage student engagement. For EdTech professionals, his insights on maintaining lean operations, and focusing on teacher adoption before administrative buy-in offer valuable lessons in building sustainable educational companies.This conversation is especially timely as the EdTech industry faces significant changes. Bert offers candid insights about the current state of educational technology, including thoughtful perspectives on AI's role as a "guide on the side" rather than a replacement for human interaction. Whether you're an EdTech entrepreneur looking to understand the industry's dynamics or an educator interested in the evolution of classroom technology, this episode provides valuable insights into building products that truly serve teachers and students.Here are the rest of the episode show notes.
In this episode of All Things Marketing and Education, host Elana Leoni sits down with seasoned educator and EdTech leader Mary Beth Hertz, whose inspiring journey in education spans nearly two decades. Together, they explore Mary Beth's unique relationship with technology—from the early days of building computers to her current work as an advocate for experiential learning.Mary Beth shares her insights into the evolution of technology in education and her passion for experiential learning, a hands-on approach that transforms traditional teaching methods. She explains how it differs from project-based learning and the profound impact it has on students in her classroom. For EdTech professionals, this episode offers practical advice on supporting experiential learning through innovative products and services, ensuring alignment with effective pedagogical strategies.Tune in for an engaging discussion about Mary Beth's fascinating EdTech journey, the power of experiential learning, and how understanding diverse teaching methodologies can help us all better support educators and students alike. This conversation is packed with valuable insights for educators, EdTech entrepreneurs, and anyone passionate about authentic, impactful education.Link to the episode show notes.
In this episode of All Things Marketing and Education, Elana Leoni sits down with Amos Fodchuk, the President and Founder of Advanced Learning Partnerships (ALP). Amos isn't just an expert in EdTech—he's a true partner to school districts, working side by side with educators and leaders to create real, meaningful change.Amos shares ALP's unique “year of learning” model, a collaborative, year-long process designed to build literacy and establish policies around emerging technologies like Generative AI. Throughout the conversation, he dives deep into how a systems-level approach can create lasting educational transformation by connecting all stakeholders, ensuring technology isn't just used but used effectively.The discussion also explores the importance of workplace wellness, emphasizing the need to support educators in the midst of rapid change and competing demands. Whether you're in EdTech, work in a school district, or are curious about the future of education, this episode offers actionable strategies, inspiring insights, and a refreshing systems-level perspective on how to navigate today's complex education landscape.View the rest of the show notes.
In this episode of All Things Marketing and Education, Elana Leoni welcomes Hall Davidson, a legend in the EdTech world with a career spanning decades of innovation. Hall shares his fascinating journey from teaching math live on TV to shaping the Discovery Educator Network (DEN), one of the most vibrant and impactful teacher communities ever created.Hall reflects on the early days of integrating technology into classrooms, highlighting key lessons for EdTech companies and educators looking to navigate today's rapidly evolving landscape. He dives into the importance of empowering teachers as storytellers and advocates, offering practical tips on how to build authentic communities that foster collaboration and growth.As the conversation unfolds, Hall shares his insights on AI in education—why it's not just a trend but a tool that can revolutionize teaching and learning. Whether you're an EdTech marketer, educator, or industry professional, this episode is packed with actionable strategies, inspiring stories, and thought-provoking ideas that you won't want to miss.Questions asked:Can you share a bit about your journey in the education space and how your experiences have shaped your perspective on EdTech?What are you most excited about in EdTech? What do you think has the most potential impact on student learning?What do you wish teachers and districts would use more or of use in a different way? What's overhyped? How have you seen the role of teachers evolve over the past few years, especially with the integration of technology? What should edtech companies keep in mind to better support teachers during these shifts?Why do you view school libraries as a natural hub for AI in schools, and how can they become central to integrating new technologies into the learning process?What's something you've read or watched recently that inspired you?Read the episode show notes.
n this week's episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian's insights are invaluable for anyone involved in EdTech sales, whether B2B or, as Ian suggests, B2G (business to government).Before diving in, a bit about Ian: with over 20 years in education and creative technology, he has experience spanning consumer, corporate training, and institutional markets. He previously led the North American K-12 marketing team at Turnitin and now offers his expertise as a consultant.Enjoy this engaging episode that makes the complex K-12 buying cycle both understandable and exciting!
In this week's episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today. Join Elana and Ian as they share lighthearted anecdotes, discuss the collaborative nature of EdTech, and explore the transformative power of networking in the field.Show notes: leoniconsultinggroup.com/57
Elana Leoni (CEO, Leoni Consulting Group) talks with Kevin about the unique challenges and opportunities that both educators and professionals face as they attempt to push forward in a post-COVID environment. This episode dives into the dynamics of the education technology industry, exploring the shift from free to paid services, the impact of the pandemic on edtech startups, and strategies for engaging busy school leaders and educators. Elana Leoni has had a significant career in improving K-12 education, notably leading marketing at the George Lucas Educational Foundation and expanding Edutopia's social media reach. She is a board member of Mt. Tam College, a prominent blogger and speaker in social media and education, and has been recognized as a top community professional. Elana introduced Edcamps to the West Coast and holds a business administration degree from Cal Poly and an MBA from Berkeley's Haas School. In her leisure time, she enjoys international travel, yoga, "old man sports," and almost anything on the water. Find Elana online: Twitter: https://twitter.com/elanaleoni LinkedIn: https://www.linkedin.com/in/elanaleoni/ Instagram: https://www.instagram.com/elanaleoni/ Find Leoni Consulting Group online: Twitter: https://twitter.com/LeoniGroup LinkedIn: https://www.linkedin.com/company/lcg-found/ Instagram: https://www.instagram.com/leoniconsultinggroup/ Learn more about creating better learning environments at www.Kay-Twelve.com. Kevin Stoller is the host of the Better Learning Podcast and Co-Founder of Kay-Twelve, a national leader for educational furniture. Find out more about Kevin at https://www.linkedin.com/in/kevinstoller/ For more episodes of the Better Learning Podcast, visit https://www.betterlearningpodcast.com/ Who made this episode possible? Association for Learning Environments (A4LE) - https://www.a4le.org/ Education Leaders' Organization - https://www.ed-leaders.org/ Second Class Foundation - https://www.secondclassfoundation.org/
In this week's episode of All Things Marketing and Education, our host Elana Leoni sits down with AnnMarie Baines, founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify Student Voices,” which explores how to cultivate student voices and facilitate equitable participation so that young people are prepared to speak up and lead when the moment calls for it. Throughout the conversation, AnnMarie Baines brings us into the world of building classroom confidence using public speaking, oral communication skills, and project-based learning as tools for equity - all while exploring the intersectionality of social justice.Show notes: leoniconsultinggroup.com/50
In this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vital significance of bringing educators to the forefront of technology, ensuring their voices are heard and elevated. They also unpack the essence of co-creating thriving communities and the power it holds in making education equitable and accessible for all. Like she did for us, we hope Salleha will leave you inspired to transform your marketing efforts into a force for positive change and lasting impact.Episode show notes: leoniconsultinggroup.com/492023 EdTech Marketer's Planner: leoniconsultinggroup.com/23
In this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom and working with teachers across the country on this issue. They also speak to how EdTech products and services play alongside of professional development in education. Throughout the conversation, Elana and Kyle keep things informal and share some personal anecdotes about their history of collaboration.
WIth our world expanding through the use of the internet and social media, this can cause some challenges and uncertainty to business owners. However, by looking at it as a way to build community only benefits you and your growing business. To help us learn more about how to use social media towards your advantage is guest Elana Leoni. Elana, who has her own consulting group, has always wanted her career to be a mix of passion and making an impact, while having profitable income. She's been able to have a curious mind, which has resulted in various job types, but eventually landed working in a social media management role for educational brands and organizations. She describes what her work is like and advice on how to use social media to start your own business. Social media is a form of community and a way to connect and build relationships with a whole world of people. Particularly when working for educational brands, it can help organizations know what their buyers want and need. If interested in how to incorporate social media into your business, this episode and Elana's knowledge is just for you!For all links and resources mentioned in this episode, head to the show notes: https://www.educatorforever.com/episode28Watch our free on-demand workshop to learn more about flexible work opportunities beyond the classroom: https://www.educatorforever.com/workshopTake our free quiz to discover your next career step: https://www.educatorforever.com/quizFollow us on Instagram @educatorforever.
In this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collective, a healing community for educators, and her first book, Equity Centered Trauma Informed Education, is a bestseller at WW Norton. Throughout the conversation, Alex breaks down these often-buzzwordy topics and provides actionable steps for educators to take.
The University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss what it means to collaborate, how to best serve any kind of audience, and some basic ways in which the EdTech industry could be more responsive to its market.Show notes: leoniconsultinggroup.com/41
In this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the conference. Even if you're new to the convention circuit, you'll walk away from this podcast informed and energized.
Eman Haggag, Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni, CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set to be relevant for a different industry, and how EdTech companies can better use the perspectives of educators who want to join their ranks.Here are the rest of the episode's show notes, including links to resources. We know how incredibly daunting it can be to plan content and marketing campaigns for an entire year. That's why our team created the EdTech Marketer's 2023 Planner. This planner will help you get your year started and provide you with helpful resources throughout 2023.
Dr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approach a society-wide problem on a classroom scale, and talk about the rewards and challenges of using EdTech tools in this work.We know how incredibly daunting it can be to plan content and marketing campaigns for an entire year. That's why our team created the EdTech Marketer's 2023 Planner. This planner will help you get your year started and provide you with helpful resources throughout 2023.
Lisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss professional learning, teacher voice and choice, and EdTech's role in helping educators grow.I know how incredibly daunting it can be to plan content and marketing campaigns for an entire year. That's why our team created the EdTech Marketer's 2023 Planner (link: https://www.leoniconsultinggroup.com/download-2023-edtech-marketers-planner) . This planner will help you get your year started and provide you with helpful resources throughout 2023.
If you want to comprehend the nuts and bolts of content marketing, speak with https://www.linkedin.com/in/anniegalvinteich/ (Annie Teich). A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions some great resources, which you can find below and we also provide highlights of a fun and instructive conversation.
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia's social media presence exponentially to reach over 20 million education change-makers every month.Here are the LCG links: LCG: website | Twitter | LinkedinElana: Twitter | LinkedInAll Things Marketing and Education podcast
As a passionate technology integration specialist, https://sites.google.com/view/lisahighfill/home (Lisa Highfill) has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO of Leoni Consulting Group, to share stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.
Rachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She's an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to discuss a wide variety of topics, including the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers should know about their market.
Trends and events over the past few years have made it clear that timely school communications – teacher-to-students, teacher-to-parents, district-wide – are critical. Since 2011, Remind has worked toward meeting that need, and Quenton "Q" Cook, this mobile messaging platform's CEO, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about all things SMS, the evolution of a technology, and the greater benefits of an efficient communication model within a school community.
When it comes to walking the talk of equity in education, it's hard to find a better example than https://twitter.com/thejlv (Jose Vilson). He's a math teacher and coach; a speaker, activist, and author; and the executive director of https://educolor.org/ (EduColor). https://twitter.com/elanaleoni (Elana Leoni), CEO of Leoni Consulting Group, sits down with Jose for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and read; and what's possible in education when everyone's humanity counts.
Elana Leoni, CEO of LCG, spent eight years at http://edutopia.org/ (Edutopia), whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we're helping build called Nourished Teachers: Rodney Crouse, Christine Ruder, and Tracy Selock. They share encouragement, wisdom, support, and perhaps most importantly, what it's like to be a classroom teacher 24 hours a day, 7 days a week, 365 days a year.
In this episode of All Things Marketing and Education, we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it's like to teach in the pandemic's third year, what teachers need most from the EdTech industry, and the critical importance of self-care.
This episode of All Things Marketing and Education introduces https://www.linkedin.com/in/serenarobinett/ (Serena Robinett), an Education Specialist at https://www.soundtrap.com/ (Soundtrap), a collaborative, cloud-based recording studio that enables students to create music and podcasts. https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultural backgrounds. She also talks about the role of audio recording in developing students' sense of self, and what veteran educators like Serena can bring to the world of EdTech. We'd love for you to listen to the entire podcast episode but we've also highlighted things we absolutely just loved. And don't forget to scroll to the bottom to access the many resources Serena talked about (including SEL lesson plans and activities!).
In this episode of All Things Marketing and Education, we meet https://www.forthrightadvising.com/yourteam#:~:text=Katie%20is%20the%20Founder%20of,with%20organizations%20that%20love%20kids.&text=Her%20superpowers%20include%20anticipating%20roadblocks,subjects%20with%20kindness%20and%20empathy. (Katie Test Davis), Founder of https://www.forthrightadvising.com/about (Forthright Advising), a national PR and communications firm focused on organizations that love kids. https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.
We're excited to kick off the New Year with the unique perspective of https://www.terralunacollaborative.com/jason-torres-altman (Jason Torres Altman) from https://www.terralunacollaborative.com/ (TerraLuna Collaborative). Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of evaluation, and the limitations of what's possible. With his grasp of details, compassion for the disadvantaged, and characteristic blend of humor and humility, he makes the wonky science of evaluation understandable.
In this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems. About Breakout EDUBreakout EDU: we unlock the love of learning through games. Breakout Edu is a box with padlocks on it, each lock with a different academic purpose. Students work together in small groups to collaboratively unlock the box. Inside of the box, there are discussion cards based on the 4 C's. About 2 years ago, Breakout also launched a digital platform with games, a game design school and a series of course materials that allows the students to become creators. Adam expressed a huge value for student creation and student ownership as a higher level proof of learning, using what they learned in class to do something that's actually fun. Note: This interview was originally recorded on August 27, 2021 as part of the All Things Education and Marketing podcast hosted by Elana Leoni. About Adam:Adam is a dedicated educational technologist, father of two young boys. He is the CEO and Co-Founder of Breakout EDU, the immersive gaming platform that enables teachers and students to transform classrooms into places of discovery and inquiry-based learning. Previously, he served as a Presidential Innovation Fellow for the Obama White House, created several edtech learning platforms including eduTecher and eduClipper. Adam has written numerous books about educational technology and speaks internationally on the subject of education and technology. If you enjoyed this week's podcast, click here to rate us and let us know your favorite part of this episode. To make sure you don't miss future content, make sure you're subscribed to our Adam said there is one central question to every good edtech product: “what do students need most?” Instead of building out of need, Adam said some edtech brands “build for flashiness, like a lot of pitches I'm sure you've heard from an EdTech space. It's like, oh it's like this for the classroom without ever thinking did we need that in the classroom? So for Adam, the key to a good edtech founder is “being able to critically look at it and be like, will this actually matter to those kids? Will it make the product better? Will it make the experience better? Or is it just something that we've done for the sake of doing it?” With their experience in the classroom, Adam said teachers are uniquely equipped to ask those questions and use that critical eye. Adam said that, in order to have a successful marketing product, “The advice I would have is value first. Like we were talking about earlier. But just help as much as possible. And sometimes your product may not solve all of their problems. And the world of education is full of amazing voices. On your end, your job should be to elevate voices as well. And you can elevate voices that are related to the things you're passionate about.” In reflection, Adam said “I think Chris Lehmann had the quote from years ago, “It needs to be ubiquitous, necessary, and invisible.” And like oxygen, right. That was his quote, like oxygen. And it's true. I mean that's still exactly true today. It is not about the technology. Every kid has, most of the students have access to devices, some multiple devices. And as the devices get more and more impressive, and the kids are doing more things with the device on their own, it' not about the flashy toy and it's more about what we can get these students to do with that. focusing on the product, not on the how to or the technical side of it.”
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
In this episode, Jen and Cate chat it up with their good friend and social media guru, Elana Leoni! Elana, founder and CEO of Leoni Consulting Group, shares her journey from Edutopia to Graduate School to running her own business and mentoring other entrepreneurs. Learn all about Elana's professional support structures and ways you can carve out your amazing EDUpath! For show notes, bios, and contact info, visit bit.ly/buoycastEP18! --- Send in a voice message: https://anchor.fm/buoycast/message
Recorded July 24, 2017. Elana Leoni is passionate about improving education, and has spent the last 15 years in the CSR + K-12 education space leading online marketing teams. She has a track record of creating successful social media marketing and content marketing strategies that exponentially increase an organization's reach, engagement, and conversions, while building an authentic community. She is the Founder + Head Strategist at Leoni Consulting Group LLC, and was formerly Edutopia's Director of Social Media Strategy and Marketing. She is an edcamp organizer and supporter, and loves to collaborate with educators that are helping to reform education from the bottom-up. EdSquad Feature: EduMatch Publishing Music: Ron Madison Producer: Sarah Thomas Subscribe: http://podcasts.edumatch.org/edumatchpodcast Join the movement: http://www.edumatch.org --- Send in a voice message: https://anchor.fm/edumatch-tweet-talk/message Support this podcast: https://anchor.fm/edumatch-tweet-talk/support
A chat with Elana Leoni @elanaleoni about Schools That Work and Edutopia. Join David Theriault @davidtedu, Amy Fadeji @mrsfadeji, and Jon Samuelson @jonsamuelson as the crew do what they do best...rap with cool people about education.
Elana Leoni and Samer Rabadi Social Media Team at Edutopia In this episode you will learn about: Edutopia's mission How Edutopia evolved from a print magazine to a digital resource Edutopia's community-building strategies What teachers can do to be solution oriented in their approach to the craft of teaching How teachers are using Edutopia to give voice to what's happening in the trenches right now The ways in which teachers can apply Edutopia's community-building strategies to their own classrooms The common teacher needs on Edutopia How to keep conversations about educationally-sound practices without getting political Success stories of how Edutopia's content inspired teachers www.edutopia.org The post #68 Edutopia: Inspiration That Works appeared first on Talks with Teachers.
On Our Mind: ISTE: After conference thoughts Preparing for AMLE in November Eileen Award: Twitter: Rich Kiker, Steve Chen, Chris Sousa, Gina Gallo, Pora Ora, IAIB Network, Michael Richardson, Charles Perry, Mary Clark, Elana Leoni, Riaz Abdulla, Michael Cohen, Vilia Reinsalu, Ann-Caryn Cleveland, Jason Eifling, Diethild, ViewARcom, Valencio Cardoso, Schoology, Jeff Bradbury, TeacherCast, Sandra Wozniak, @Lilylauren, DonFriesen, Tori McMurray, Ellie Dix, “Teenage Whisperer”, Jazz Caine, Epic Limo Bus (which we didn’t use . . . ), and Emil Ahangarzadeh (Director of the Calif. Tech Statewide Education Tech Service). Facebook: Kyle Paul If I had to guess what was the ISTE PLN vehicle of choice, I’d guess . . . Advisory: Book Club. Here is one example: http://2busybrunettes.com/2012/03/23/25-series-to-read-if-you-love-the-hunger-games/ Middle School Science Minute by Dave Bydlowski (k12science or davidbydlowski@mac.com) In the Summer, 2012 issue of Science Scope, a publication of the National Science Teachers Association, the safety question of the month was "After lab work, should students use antibacterial hand wipes or just plain soap and water to clean their hands?" Ken Roy, director of environmental health and safety for Glastonbury Public Schools in Glastonbury, Connecticut provides a great answer. If you would like more information on science safety, you can purchase Ken's book, "The NSTA Ready-Reference Guide to Safer Science," through the NSTA bookstore. From the Twitterverse: ISTE News: Guest Post: “Four ISTE Challenges” July 1, 2012 by Larry Ferlazzo GUEST POST by Ben Curran Less Tools, More Teaching The End of the Echo Chamber Diversity is Lacking The End of Excess http://larryferlazzo.edublogs.org/2012/07/01/guest-post-four-iste-challenges/ ISTE Keynote: What were they thinking? Posted by Brad Flickinger on Jun 26, 2012 in school technology As I have said before in this blog, I attend edtech conferences to be inspired and to steal ideas to take back to my own school. But when I left the keynote that opened this year’s ISTE 2012 Conference, I was scratching my head wondering what was the purpose of what I had just witnessed. I felt embarrassed to be an educator. Did ISTE really just do this to me? Did they sell out? Did they take inspiring me too far? http://www.schooltechnology.org/2012/06/26/iste-keynote-what-were-they-thinking/ ISTE Resources: All of my notes can be found here. ISTE Web Spotlight: TIMMS/PISA vs. Entrepreneural Spirit: http://zhaolearning.com/2012/06/06/test-scores-vs-entrepreneurship-pisa-timss-and-confidence/ Events & Happenings: