Podcast appearances and mentions of heather whaling

This dynamic conversation challenges the conventional understanding of influence, delving into the profound impact of social media influencers on the identity and evolution of Columbus, Ohio. By examining their roles in shaping the cultural and social fabric of Columbus, we'll uncover the subtle yet powerful ways in which our community is being redefined. We explore the responsibilities that come with this influence, encouraging a dialogue on how diverse voices can drive a more inclusive and connected future for our city. Featuring Columbus social media influencers: Alissa Henry, Wife, Mom, TV Personality, Content Creator, Reader, Tunner, Ohio University Alum and AKA @alissahenrytv Morgan Pelt, Creator, Columbus Living Blog, @columbuslivingblog And Jenny Zaerr, Brand Builder & Content Creator, Instagram's @jennysbitesnbooze The host is Heather Whaling, President & Founder, Geben Communication This forum was sponsored by Geben Communication and was supported by The Ellis. The livestream presenting sponsor was The Center for Human Kindness at The Columbus Foundation. The livestream partner was The Columbus Dispatch. This forum was recorded before a live audience at The Ellis in Columbus, Ohio's historic Italian Village on March 27, 2024. 

Heather Whaling is the CEO of Geben Communications, a single mom to her sweet boy, Evan, and an all-around incredible human being. In this episode, Heather shares her divorce journey and how she figured out how to kick the sh*t out of plan B. She also touches on co-parenting, Geben, and how she implements a strategic vision for her life.This woman is full of knowledge bombs, so grab your journal and take some notes!

On this episode, we sit down with Heather Whaling, a fellow intentional lifestyle designer extraordinaire. Heather is a friend, a client and someone we truly admire. She is a leader in every sense of the word. She leads in her family as a mother, her company, Geben Communication, as the founder and President, her community making an impact in many areas and as a change-maker on topics like paid maternity leave for all parents. Heather shares how she has always used values-based decisions to make meaningful impact in her work and life. And now how she's amplified that approach by integrating the Strategic Planning for Life framework, which unlocked and led to achieving a once "absurd idea" - acquiring a business. Not only did she make this possibility a reality in alignment with her life vision (fairly quickly), but she did so in her own unique way. The acquisition was a values-first decision with another leader she aligned with vs. the traditional financial-first approach. Heather shares her journey from idea to reality while also providing tactical practices she uses to stay in alignment with her values and intentional lifestyle design. This episode is PACKED with inspiring stories and tactical ideas. You can connect with and learn more about Heather here:https://www.linkedin.com/in/heatherwhaling/https://www.gebencommunication.com/You can find out more about Owl & Key's work and the Strategic Planning for Life course below:Web:www.owlandkey.cowww.owlandkey.co/courseInstagram:www.instagram.com/owl_and_key/

Heather Whaling founded Geben Communication at her dining room table. As she's built the company over the years, she's discovered that a business's needs change as it grows. Heather shares the story of first seeking the help of a virtual assistant in the early days, and eventually realizing she'd outgrown virtual support and was in need of in-person assistance as her team's physical footprint expanded. Key Takeaways What's right for your business in the beginning won't always be right as you grow. Don't be afraid to make necessary changes. Open communication and trust are essential elements to any professional relationship. Surrounding yourself with the right people not only allows you to achieve your business goals; it also empowers you to give back to your team and community at large. Resources From This Episode Visit the Geben Communication website Follow Heather on Twitter And learn more about Don't Panic Management's Panic-Proof Blueprint here.

Geben Communication owner Heather Whaling joins our first show of 2021 to discuss what public relations will look like in 2021. Listen today!

NARAL's The Morning After is a production of NARAL Pro-Choice Ohio. On this week's episode, Kelley and Ashley chatted with Rep. Janine Boyd and Heather Whaling from Geben Communications about challenges related to paid leave facing parents during the pandemic. This podcast discussion is a shortened version of their chat, originally recorded via Facebook. Watch the full video: https://www.facebook.com/watch/live/?v=755050391960736  ********** Listen to NARAL's The Morning After on these podcast apps: Apple Podcasts: bit.ly/naralpodcast Spotify: bit.ly/naralspotify Stitcher: bit.ly/naralstitcher Podbean: bit.ly/naralpodbean

Back in 2009, Heather Whaling had a steady job, leading public relations and taking point on social media for a communications agency in Orlando. She'd spent some time learning the ins and outs of social media, and speaking to audiences across the country about what it could do for their business. Confident in what she'd learned, Whaling approached the head of business development at the agency, and made a case for putting more manpower into the emerging sector. "I thought I had found this great growth opportunity for the agency," Whaling recalled during a recent taping of our Women of Influence podcast. "… He looked at me and said, "No one here is going to make money off of social media.'" It wasn't the response Whaling wanted, but it turned out to be the "nudge" she needed. She decided the time was right to move back to Columbus, where she still had family, and launch her own firm: Geben Communication. Check out our full conversation to hear what it was like for Whaling to launch a new business during the Great Recession – lessons that might be particularly relevant for entrepreneurs thinking of striking out on their own as the economy feels the impact of the coronavirus crisis. You'll also hear her thoughts on emerging social media platforms, how she approached growing her firm over the years and how she and her team are adapting amid the Covid-19 pandemic.

Heather Whaling gave birth to her son five weeks early in an Akron hospital. She spent the next 13 days with him in the NICU, hours away from her life in Columbus and the firm she had just recently founded, Geben Communication. "It was the most stressful experience of my life," Whaling said. But there were some stressors she didn't need to worry about: whether she would still be getting a paycheck, or have a job when she was ready to go back to work. As the founder of her firm she was in control of those things, but she knows not all parents are. That's why Whaling is a passionate proponent of generous paid leave policies for new parents, something she talked about in a recent taping of our Women of Influence podcast. We'll share our full conversation with Whaling next week, but for now, check out our preview episode to hear more about how her own experience shaped her company's policy, what that policy looks like and why she thinks it makes good business sense.

Heather Whaling founded her businesses during the Great Recession, so running a business amid an economic crisis isn't totally new for her. But the coronavirus pandemic and its ensuing economic impact have forced her to take steps she never had to before – including laying off a few team members – while helping clients navigate a rapidly changing environment that's thrown everyone's Q2 marketing plan into chaos. Check out the latest episode of our Crisis Management podcast to hear how the Geben Communication president is handling those challenges, and what advice she has for business owners searching for the best way to communicate both with the broader world and with their own team.

Heather Whaling founded her businesses during the Great Recession, so running a business amid an economic crisis isn't totally new for her. But the coronavirus pandemic and its ensuing economic impact have forced her to take steps she never had to before – including laying off a few team members – while helping clients navigate a rapidly changing environment that’s thrown everyone’s Q2 marketing plan into chaos. Check out the latest episode of our Crisis Management podcast to hear how the Geben Communication president is handling those challenges, and what advice she has for business owners searching for the best way to communicate both with the broader world and with their own team.

I am joined by a fellow startup mom on this episode of She Starts Up. Heather Whaling is president and founder of a PR and communications firm in Columbus, Ohio. She inspires me because of how she involves her son in her business and achievements to show him what it's like to be a strong working woman. About Heather: Heather Whaling is president and founder of Geben Communication, a communications firm in Columbus, Ohio. Her commitment to innovating communication best practices and advocating for social good (specifically paid leave) earned her recognition as an EY Entrepreneur of the Year. Paid parental leave and how Heather makes it possible at her company. How and why you should apply startup productivity hacks to your family, including the importance of creating family values. How to incorporate giving back and doing good for others in your family life for younger children. Reflecting on what your family is thankful for with a gratitude jar. The power of asking for help as a working mother and why it's okay not to be "super mom." How taking care of herself and asking for help allows her to be a better mom. Follow Heather on Twitter and Instagram for more of her amazing insights and tips.

CEO and founder of Geben Communications, Heather Whaling is a fan of social media, not a surprise given her occupation. So the recent news about the Facebook privacy problems were of particular interest to her. Listen in while she describes … Continue reading →

Heather Whaling started the PR company she’s currently president of, called Geben Communication, a PR firm where she oversees a small team of people that handles multiple clients. She’s currently passionate about helping other small businesses roll out comprehensive paid parental leave programs similar to the one she started at her company, which is called Geben Loves Families. Her workplace program offers 10 weeks of 100% paid leave to new moms and dads whether they give birth or adopt, in addition to a two-week transition period once they return to work — and she believes other small businesses can and should do the same. Notes: Geben Communication Heather's blog Rewrite the Rules Heather on Instagram and Twitter What I Know For Sure, by Oprah Winfrey Tsh on Twitter & Instagram Women’s Work on Twitter & Instagram

This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests  Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Heather Whaling and Wendy Cohen Heather Whaling is the President of Geben Communication. After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle. Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com, and a variety of local and national media outlets. Follow Heather on Twitter. Wendy Cohen is the President of Picture Motion playing a leading role in business development, strategic planning, managing campaigns, and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor, Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere, and A Place at the Table. Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project. In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her second short narrative film titled All Exchanges Final. Wendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter, and Mashable. She is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award. Follow Wendy on Twitter. A Few Helpful Links to Things We Discussed Jeni's Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn't cut ties with the NRA. More at Business Insider. The new book Do Good by Anne Bahr Thompson on brand building through social good. Guess what? Anne is my guest on the podcast next week! "If you lie, you die." We talked a lot about authenticity and transparency. David Srere of Siegel+Gale said, "If you lie, you die" on this podcast back in 2015. Listen to David's episode. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How focusing on strengths and collaborating in weaker areas can lead to stronger content How the scope of public relations has expanded How to approach relationships with journalists vs influencers How paid social has become more important as PR has evolved Why it’s becoming more important to write with sound bites in mind   Resources Heather’s website, Twitter Geben Communication Visit SocialPros.com for more insights from your favorite social media marketers.

Tina Tchen is the former Chief of Staff for Michelle Obama and Special Assistant to President Obama. While she was in the White House she was also the Executive Director for the Council on Women and Girls. Many of her efforts during her time in the white house were focused on women and families. She could be described as driven and passionate.   Most recently, Tina is the co-chair for The United State of Women, a powerful event that promotes gender equality. She has also worked to start a movement called Galvanize, a program to give women the tools to speak up in their communities.   Tina is also very dedicated to advocating for equal paid family leave. She is interested in fighting for policies to help families and communities.   Equal paid family leave is good for everyone. It is good for families, it’s good for communities, it’s good for business. It helps business attract great employees who want to stay and be loyal.   Heather Whaling is the founder and president of Geben Communication and she is also incredibly passionate about paid family leave. Heather is striving to improve paid family leave policy for businesses of all sizes. She launched rewritetherules.co, a database and crowdsourcing website designed to provide information and community for people interested in sharing and implementing paid family leave policies.   Tina and Heather discuss the benefits of paid family leave, how a National Funded Paid Family Leave Policy could change the game and how it’s time for businesses to step up and lead the way on paid family leave.   Paid family leave is not a matter of if, it is a matter of when and Tina and Heather are determined to be a part of that change.     Key Takeaways: [00:07] The inspiration for this podcast began when Heather started rewriting the rules on paid family leave. [00:35] Tina Tchen is introduced. [01:40] Heather shares her personal experience with pregnancy and paid family leave. tly evolving; Heather met with Tina while in Columbus, OH connecting through an extens[03:41] Heather advocates for a National Funded Paid Leave Policy. [03:57] It is time for businesses to step up. In April of 2016, Heather’s company, Geben

This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication. Next week, I’ll be back with a full-length brand builder interview. In the meantime, enjoy this week’s special episode. About Duff Stewart and Heather Whaling Duff Stewart is a 27-year veteran of GSD&M, where he serves as CEO. Through purpose-based branding, GSD&M helps articulate and activate a client’s core purpose and creates simple yet powerful ideas that make a difference. With a passion for bold creative and a well-developed business sense, Duff has led a profitable agency turnaround over the past five years. Since becoming CEO, more than 75% of the agency’s roster is new and the team has expanded capabilities in digital, design, experiential and many other areas. His other brand experience at the agency includes Southwest Airlines, BMW, Walmart and Molson Coors Brewing Company. In addition to his many operational contributions, Duff has long served as a cultural leader. He helped define and articulate the agency’s core values: integrity, curiosity, restlessness, community, freedom & responsibility and winning. Within the Austin community, Duff is president of the board of directors for the Austin Theatre Alliance and has lent his time and talents to causes like the Anti-Defamation League, the Susan G. Komen Breast Cancer Foundation, LIVESTRONG Challenge and the Texas Mamma Jamma Ride. He is also active in local, state and national politics. Follow Duff on Twitter. Heather Whaling is founder/president of Geben Communication. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region. After launching the company from her dining room in 2009, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. With offices in Columbus and Chicago, Geben was named the national media relations agency of the year by Ragan/PR Daily and a top 10 agency for startups by Agency Post. A board member of The Women’s Fund of Central Ohio, Heather is a vocal advocate for issues impacting women and girls. Her perspective on paid family leave has been featured in Forbes, Entrepreneur.com, Refinery29 and a variety of local and national media outlets. Follow Heather on Twitter. And here’s the video we watched during the podcast — GSD&M’s “I Pee with LGBT” ad directed by Richard Linklater. More on I Pee with LGBT. I also wrote a post recently on why your brand should take a stand. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!  

Heather Whaling, CEO and founder of Geben Communication, joins host Deirdre Breakenridge on Women Worldwide. Heather started her digital and social media PR agency in 2009, out of her dining room and at the heart of a recession. She’s grown her company through culture building and policy-making that helps all of her employees to thrive. Geben is an award-winning agency and Heather just recently received the EY Entrepreneur of the Year Award for the Ohio Valley Region (OH, KY, IN). On the show, Heather discusses what culture looks like at her company. They’ve created some interesting "House Rules" which include Embrace the Crazy and Design Your Day. When it comes to Embracing the Crazy, Heather’s team is cool and calm whether they’re dealing with a crisis event or a client's product launch. The Design Your Day program helps employees to work when and where they are the most comfortable. It’s also a great way to have employee select the times of day that they are the most productive. Heather also shares her thoughts on productivity and prioritization. She offers tips including calendar blocking and understanding how to maximize your energy in order to stay laser focused. A little more about Heather Whaling…In addition to delivering exceptional results for client partners, Heather prides herself on utilizing Geben as a platform for doing good. Driven by a “Give More, Grow More” philosophy, Heather fosters a company culture that empowers every member of the team to use their time, talent and expertise to make a positive impact in the world. Heather’s belief in doing well by good extends to both Geben’s client work and internal perks. (A fact that recently scored them the title of one of Columbus Business First’s Best Places to Work.) You can connect with Heather on LinkedIn and Twitter @prtini

On this surprise extra podcast we are joined by Heather Whaling (@prtini) to discuss the recent sexism that took place around Public Relations Student Society of America National Conference (@PRSSANC) this year. She paved the way in offering solutions to the problem (at least around national conference) and gives listeners some advice on bringing chapters together and fighting sexism- it's not a "women" problem, it's a "human" problem. Follow us on @gv_prssa for more information and share this with friends!

Grow your business by writing a PR plan. Often people start with a business, but entrepreneur, Heather Whaling, found success by starting her company with a PR plan. Find out why this worked for her and how you can grow your business. See the show notes.

Just because something exists in popular culture, doesn't mean you have to use it as a platform for click-bait.The new Hunger Games movie just came out last Friday (at the time this episode was recorded). And almost immediately after the film was released, people started writing articles about things like "what PR pros can learn about crisis management from the Hunger Games". Writing articles that tie into pop culture events doesn't build your thought leadership in the industry. In fact, I believe it does the opposite. Instead of trying to relate to what's happening in Hollywood, why not just write the post about what you actually know about your top tips for crisis communications? Everyone has written a blog post about pop culture (including me). But we have to draw the line somewhere, because trying to tie marketing and communications into pop culture events is ridiculous.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Heather Whaling (http://twitter.com/prTini), a fantastic PR professional who has developed the public relations plan for MarketingPodcasts.com, my new project that helps you learn about the best marketing podcasts in the world. OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.