PR Hangover

Sit down with Dominic Asam to say his formal goodbye to PR Hangover. Talking about his experience as the Podcast Director for PRSSA, and his nerves and excitements for his new role, Dominic explains how influential PRSSA has been for him.

In this episode, Shanika discusses the essentials of becoming a good writer. From the planning stage to the writing process, Shanika provides her own insights into the writing process, and how we as writers can maximize our writing skills to create strong pieces of writing. Shanika P. Carter, Principal Consultant of The Write Flow & Vibe, LLC, is a freelance writer, author, and adjunct communications instructor. Through The Write Flow & Vibe, Shanika primarily provides writing, editing, and content development services to a variety of clientele, including fellow authors, but she also provides career consulting, workshops, and résumé assistance to individuals, educational institutions, nonprofit organizations, and companies. In her spare time, Shanika loves to travel and shop, and she loves music and movies (especially horror movies!). A native of Muskegon Heights, Michigan, Shanika is a graduate of both Michigan State University and Grand Valley State University, and proudly professes her affiliations with her fellow Muskegon Heights Tigers, MSU Spartans, GVSU Lakers, and Sorors of Zeta Phi Beta Sorority, Inc. Connect With Shanika: www.facebook.com/ShanikaTheWriter https://www.instagram.com/shanikathewriter?igsh=aG16NmxxZnk3Y3Rq https://www.linkedin.com/pub/shanika-p-carter-freelancer-consultant/10/4a6/236 https://www.amazon.com/Lead-Not-Breaking-Ceiling-Experiences/dp/1951214897/ref=sr_1_5?keywords=Shanika+Carter&qid=1576763475&s=books&sr=1-5 Shanika's Business: www.writeflowandvibe.com

Maddie Odle is an account manager at 8THIRTYFOUR Integrated Communications. Before joining the 8THIRTYFOUR team, she had spent nearly a decade in the news industry. In this episode, Listen to Maddie's story about transitioning from news, to the 8THIRTYFOUR team. As well as, how she uses her experience from the news industry in the PR space. Maddie also gives her advice on how PR professionals and reporters can connect, and build successful relationships. Linkedin: https://www.linkedin.com/in/madeline-odle-934a58188/ Twitter/X: @madelineodleTV https://8thirtyfour.com/

In this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and a what the typical day of Allison and Hannah looks like. Allison Lanier, Director of Client Engagement at GMB: Allison uses her passion for people to create positive, effective, and rewarding client onboarding experiences for GMB's marketing services. Her ultimate focus is to help higher ed clients reach their enrollment goals. She also acts as the Vice Chair of Marketing for the HighEdWeb Association and sits on the School of Business Advisory Board for her alma mater, University of South Carolina Aiken. Hannah Pier-Herendeen, Marketing and Communications As a content writer and storyteller, Hannah enjoys creating engaging, educational, and authentic content about real difference-makers in education. Hannah works with teams across the organization to provide comprehensive marketing and public relations services to elevate the work of our educational clients and the GMB brand. LinkedIn: Hannah Pier Herendeen: https://www.linkedin.com/in/hannah-pier/ Allison Lanier: https://www.linkedin.com/in/allison-lanier/ Check Out GMB!: ww.GMB.com

She's back! And ready to discuss the basics of the modern young professional, Remote Work, and Interning! Join us as Amberly takes us through the highs and lows of her work day at home talking about how she disconnects from her job, and her journey to Fischtank. Amberly is a young professional currently living in Madison, WI. She's an alumna of GVSU and a familiar face to GVPRSSA, serving as its VP of Chapter Development her junior year and President her senior year. After graduating in 2023, she quickly began working as an Account Executive at FischTank PR living and loving all things media relations. Connect w/ Amberly: https://www.linkedin.com/in/amberly-dzimira/

Are you interested in writing on issues that you are passionate about? Kari Porter writes about issues she is passionate about, regarding Women's Health and issues affecting the LGBTQ+. Join us for this episode, and learn about activism in communications, and why representation matters so much! Kari Porter is an Associate Director of Communications Strategist at Scout, a creative communications agency working with purpose-driven brands. In this role, she works with startups and challenger brands in human and planetary health, travel, CPG, and more, leading communications and media relations strategies. Kari is an expert communicator and strategist with success launching companies, positioning startup founders as thought leaders, and placing features in outlets including The New York Times, The Washington Post, Tech Crunch, and Cosmopolitan. Before Scout Lab, she worked at a full-service agency in Kansas City with B2B clients in agriculture, animal health, and manufacturing. Kari is a published writer on topics including LGBTQ+ representation and communications strategy and an advocate for survivors of intimate partner violence. She also serves as a mentor with StartOut, advising LGBTQ+ startup founders on their communications and marketing. While born and raised in the Midwest, Kari is currently traveling the country with her physical therapist partner and their two dogs. Connect with Kari: Kari's Blog: https://rootedwords.substack.com/ LinkedIn: https://www.linkedin.com/in/karilporter/

Welcome back, Emma Nelson! As our past chapter president and podcast director, Emma delivers some PR insights into her position at 8ThirtyFour. She reflects on her time as a student and shares some secrets for those transitioning into the workforce. Additionally, Emma provides some valuable life lessons to keep in mind. Connect with Emma: LinkedIn: https://www.linkedin.com/in/emma-nelsonnn/ Happy Hour Hustle: https://8thirtyfour.com/content-library/podcast/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

In this episode, we hear from Jason, a thriving entrepreneur in the advertising industry. He talks about his background, career journey, and what led him into the industry. Jason also provides advice for students interested in pursuing a career in advertising or business. Also discussed was Jason's dedication to sustainability and why it's a crucial aspect of his business practices. He'll share some of his successful sustainability initiatives and how they've had a positive impact on his business and the environment.

Happy Birthday GVPRSSA! What better way to celebrate than with the First President of GVPRSSA, Brad Back? Listen in as Brad discusses our chapter's history, life after college, and life returning as a professor at Grand Valley! Connect with Brad: LinkedIn: https://www.linkedin.com/in/bradback/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

After working for other PR Firms, Barrie Cohen was ready to take matters into her own hands. Hear about how she moved across the country and started her own Public Relations Firm, based in Denver Colorado. Barrie works with various clients and uplifts woman-owned businesses. Interested in owning your own firm one day? This episode may be the place to start! Follow Barrie Cohen: Website: https://bcpublicrelations.com/ Facebook: https://www.facebook.com/barriecohenpr/ Instagram: https://www.instagram.com/barriecohenpr/ LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

With the new year up-and-coming, it is time for some changes! Listen to Olivia Dolley talk about what's next. Thank you for listening to PR Hangover! Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Connect with Dominic: LinkedIn: https://www.linkedin.com/in/dominic-asam-60224424a/ Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley Follow GVPRSSA: Website: gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

Wondering if corporate or agency life is the right path for you? This week's episode of PR Hangover features Angela Klinske, a public relations professional specializing in healthcare. With more than 25 years of experience, Angela has previously worked as a senior director at a local, leading PR firm, as well as served as Director of PR and External Relations for an eight-hospital health system in Michigan. She relaunched her PR firm, MixedMedia PR, in 2023 to help healthcare companies build strategic communications programs and to guide healthcare leaders as they establish an authentic presence within their communities. Angela is a trustee for Gift of Life Foundation, the fundraising arm of Gift of Life Michigan, the state's only federally designated organ and tissue recovery program, and a board member of the West Michigan Public Relations Society of America. She is an active member of her church and enjoys mentoring newer PR professionals in their career journeys. Angela can be reached at angela@mixedmediapr.com.

Want to learn more about the impact of identifying with a disability? This week we are joined by Meryl Evans, a professional speaker and trainer, digital marketing pro, and author of Brilliant Outlook Pocketbook and the co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. She has done a TEDx Talk and has been quoted in the Wall Street Journal and has the honor of being included as one of the 12 Top LinkedIn Voices for Accessibility Advocacy. Connect with Meryl: https://www.linkedin.com/in/meryl/ Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/ “The pandemic's influence on accessibility” https://youtu.be/Wx8gGP79QTY

We all know DEI is important but what does it actually look like? Listen to learn more about Joseph Tateoka, the Senior Vice President of learning and development at Edelman and an Adjunct Professor for the School of Communications at Depaul University. He is passionate about DEI and advocating for individuals through raising awareness and education, Joseph is a seasoned internal and external communications professional, former HR Business Partner, and DEI leader dedicated to enhancing and positively impacting the employee experience through talent development, internal communications, and DEI initiatives. Connect: linkedin.com/in/josephtateoka

Social media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process. Lauren Freund is here to speak about her experiences with social media marketing and her education in advertising and public relations. Lauren has previous experiences working for large corporations like Taco Bell, to successful local startup companies. As known as the “Internship Girl” she gives some tips for interviewing and resume-boosting that you don't want to miss! Connect with Lauren: linkedin.com/in/laurenfreund

8THIRTYFOUR launched the application for their annual scholarship named the Small Biz 4 Equality. This scholarship is specifically for GVSU students in the School of Communications who are part of and support the LGBTQIA+ community. One applicant will be awarded a generous $5,000. Students can learn more and apply for the Scholarship online after logging in with their GVSU student login. The application deadline is Feb. 21. Apply Here: https://gvsu.scholarshipuniverse.com

Don Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole. As an avid adventurer and public speaker, he continues to share a passion for physical fitness and adventure. Don loves to write about his experiences and adventures and feels the duty to inspire his journeys with others. Don is an author of his own adventure novel and presently writes for the newsletters for the Grand Rapids Marathon. Join us this week to learn more about freelance writing and storytelling! Connect with Don: LinkedIn: https://www.linkedin.com/in/don-kern

The final episode of the student series features Cayman Handley and Vrinda Agarwal. Cayman is originally from the suburbs of Atlanta where he currently attends Kennesaw State University, seeking a bachelor's degree in public relations. He currently is interning with the Development Department of the Boy Scouts of America. He looks up to influences like Ariana Grande, Ryan Seacrest, and Kennesaw State University's highly respected PR professors to help motivate him throughout his life journey and career path. Lastly, Cayman loves to volunteer at festivals. Connect with Cayman: https://www.linkedin.com/in/cayman-handley Vrinda is a senior majoring in Public Relations and Human Centered Design and Development at The Pennsylvania State University. Originally from India, Vrinda is very keen on learning about different cultures and is inclined towards exploring the intersection of technology and media in the communications industry. Through various coursework and work experiences at agencies such as Edelman, Nike Communications, and various small marketing firms, she has been able to develop an interest in audience insights and segmentation, diving deep into the nuances of users and their behaviors. Connect with Vrinda: https://www.linkedin.com/in/vrindaagarwal2000/

This week's episode of PR Hangover features GV Students, Maddie Zimmerman and Madey Lutenski. Both students are involved with GrandPR and PRSSA. Dedicated to their studies and passionate about their niche PR specialties, this week we learn about advocacy and insight into influencer marketing. Maddie Zimmerman is a junior majoring in Advertising and Public Relations. Maddie is a member of PRSSA and is the Associate Media Coordinator of GrandPR, Grand Valley's student-run PR firm. In Maddie's spare time, you can find her thrifting, recording for her own podcast, sipping on matcha, and playing with her rescue cat, Manon. Maddie hopes to pursue a career in social media management or journalism/writing after graduation. Madey Lutenski is a senior studying Advertising & Public Relations with a minor in Women, Gender, & Sexuality Studies. Madey interns for the GVSU Career Center and Experience Grand Rapids. She is also the firm editor of GrandPR. Madey explores GR with her roommates and volunteers with Reproductive Freedom for All! Connect with Maddie Z: LinkedIn: https://www.linkedin.com/in/madison-zimmerman-1313a3230/ Podcast: https://open.spotify.com/show/5y8FTd4oArBTWRuvQC44Fi?si=aabbcc16c2624175 Connect with Madey L: LinkedIn: https://www.linkedin.com/in/madelynnlutenski/ IG: MadeyLutenski

This week we welcome Sarah Dudinetz, a GVSU AD/PR Alumni and previous PR Hangover Podcast Host. Sarah Dudinetz is currently working as the Social Media Specialist in University Communications for GVSU, managing all of the university's social media channels. Having graduated from GVSU in 2020 with a B.S. in Advertising and Public Relations and minors in Writing and Digital studies, she spent two years working as a Social Media Specialist at A.K. Rikk's, a luxury clothing store in Grand Rapids, before returning to her alma mater for her current role. Outside of work, Sarah competes in the Miss America Organization, where she is currently holding the title of Miss West Michigan 2022. Connect w/ Sarah: https://www.linkedin.com/in/sarahdudinetz/ Want to be featured on the show? Connect with Olivia: dolleyo@mail.gvsu.edu Check out Sarah's Podcast! https://open.spotify.com/show/2qjJaUDEgGK6JvGHwwute8

In this week's episode of PR Hangover, we will learn about National Millennial and Gen Z Community and the recent opportunity it provided for members to attend Los Angeles, and the potential it holds for young professionals. These opportunities would not have been possible without Bill Imada and the connection he has made with the National Millennial and Gen Z Community. This episode will cover the legacy of Frank Blossom a GVSU Alumn and professor, who has left a remarkable impact on the Advertising & Public Relations program at GVSU. This episode features Hanna Ziesel, a senior at GVSU who is the COO of GrandPR, E-Board Member of PRSSA, and a member of the National Millennial and Gen Z Community. Futuristically, Hanna would like to move to California to work in the entertainment industry. Connect with Hanna: LinkedIn: https://www.linkedin.com/in/hanna-ziesel/ Connect w/ Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/

Are you a transfer student worried you are too late in getting involved with your majors' extracurriculars? Good news, it's never too late. This week's episode features Alex Lucaj, a transfer student-athlete from the University of Concordia Ann Arbor, who shares her experiences on how she took initiative to get involved in PRSSA and how you can too. Being her first year at GVSU, she immediately takes action to get involved with leadership roles. We also spoke with Paige Bodine, a transfer athlete from GRCC who has made her impact by being involved with GrandPR and PRSSA. Being VP of Member Services and an Account Executive on 2 GrandPR teams is an impressive workload. Paige is also involved with the ROTC program. She shares her experiences with how to make an impact and get involved. Connect with them via LinkedIn: Alex: https://www.linkedin.com/in/alexandra-lucaj-031119251/ Paige: https://www.linkedin.com/in/paige-bodine-b0a7a21b0/ Want to be on the show? Connect with Olivia: LinkedIn: https://www.linkedin.com/in/olivia-dolley-a78198221/

Are you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert's education/social impact clients, which include a mix of schools and nonprofits. Jeremy helps manage the firm's internship program and is a member of Lambert's Diversity Council, leading the Asian American Pacific Islander sector. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremylwitt Want to be featured on the show? Connect with Olivia LinkedIn: www.linkedin.com/in/oliviadolley

Are you interested in becoming a content creator? This week we were joined by Mak Smith, a full-time content creator, and life coach. Previously, Mak worked as a chemical engineer in Los Angeles. For a time in her life, she was living from a van and competing in OCR (obstacle course racing), training for the CrossFit games, ultra-marathon running, and outdoor adventure. Mak found success making TikToks at the beginning of the COIVD-19 Pandemic and shares her experiences in content creation to where she possesses a full-time job in content creation and life coaching. Join us in this episode where we learn about how dedication is crucial for success. Connect with Mak: IG: MakSheaSmith TikTok: makontherun Want to be on the show? Connect with Olivia IG: @OliviaDolley LinkedIn Keyword: Olivia Dolley

Have you been struggling with finding ways to gain visibility? You might be wondering, how do certain companies or organizations end up in the top recommendation on search engines. This past week GV PRSSA had the privilege of hosting digital performance specialists in SEO (search engine optimization), Delaney MacKenzie and Riley Holbrook, two professionals who have experience working for Black Truck Media and Marketing, an internet marketing service based in Grand Rapids, Michigan. Delaney and Riley share their insight and experiences working with SEO and digital marketing and some navigating your way around this tool. Throughout this episode, you will learn some of the ways that you can improve your digital marketing through professionals who share their accomplishments and mistakes that they have learned over time. Both are Grand Valley Advertising and Public Relations Alumni, who offer insight on how making the most of college professional experiences will present you a better opportunity to get that dream, post-grad job. SEO is one of the most resourceful tools in gaining visibility. You won't want to miss this episode!

Bill is founder, chairman and chief connectivity officer of IW Group, a minority-­‐ owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 25 years, Bill has represented some of the top domestic and global companies, including American Airlines, Coca-­‐Cola, Fox, General Motors, Godiva Chocolatier, Lexus, McDonald's, Nissan North America, Pacific Gas & Electric Company, Southern California Edison, Toyota Motor Sales, USA, Inc., Verizon, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores, Westfield Malls and many others. His areas of expertise include advertising, branding, multicultural communications, marketing, crises management, partnership marketing and public relations. The IW Group is part of two international networks: Interpublic Group of Companies (IPG) and Worldcom PR Group. Both networks have international affiliates worldwide. To learn more about the IW Group and Bill and his team, visit: https://www.iwgroup.agency/ Connect with Bill: https://www.linkedin.com/in/bill-imada-2b90544/ Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/

Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast Selfish, a show dedicated to self-care and following your dreams! She lives in Shelbyville, Kentucky with her husband Brandon and is also an adjunct professor at Midway University. Connect With Allie: Email: allie@iwantfamefortune.com Website: iwantfamefortune.com Have a pitch for the show?: Connect With Olivia: https://www.linkedin.com/in/olivia-dolley-a78198221/

Jessica Toscano (she/her/hers) is the founder and editor-in-chief of the digital unisex lifestyle publication IntrigueMag, where she covers health and sexual wellness, self-care, and other aspects of lifestyle. She's also a regular contributor to Cosmopolitan, Health, SELF, and other outlets. Jessica is joining us to offer us some advice on how she got involved with these outlets and some of her best pitching practices. She also talks about her publication, IntrigueMag, the first unisex digital lifestyle pub that promotes individuality, independence, and the overall desire to Live Better. Feel Better. Be Better. Connect with Jessica: Follow her journey on social @MsJToscano. Email: JToscano@intriguemag.com IntrigueMag: https://www.intriguemag.com/ Connect With Olivia: LinkedIn: https://www.linkedin.com/in/olivia-dolley-a78198221/ Socials @OliviaDolley

Are you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville Tennessee, working as a Multifamily Real Estate Investor and Advisor. Jon gives advice to younger adults concerning finances or who may be interested in entering the world of real estate investing. He also discusses the significance of advertising and public relations while working in real estate and the importance of building a professional brand image. Connect with Jon: Linkedin - https://www.linkedin.com/in/jonroosen/ Email - Jon.Roosen@svn.com Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/ Email: dolleyo@mail.gvsu.edu

So you've thought about starting your own business but don't know where or how to start? Through this episode, I spoke with Russell Climie, a Professional Photographer, and co-owner of his very own, Tiberius Images. Russell discusses the business that he has established all throughout West Michigan with his wife and co-owner, Rebecca. He also discusses how the business is about serving clients, making people feel comfortable and confident in front of the camera, and making it easy and enjoyable. Through this episode, Russell goes through the process of how he started his business and the un-sugarcoated truth of what it takes to be a business owner. He also offers some tips with photography and how to get started. Click the link below to learn more about Tiberius Images: https://www.tiberiusimages.com/ Connect with Russell LinkedIn: linkedin.com/in/tiberiusimages Email: tiberius@tiberiusimages.com Connect with Olivia LinkedIn Keyword: Olivia Dolley

This week's episode features Ellie Kebler the Digital Marketing Specialist at the Cherry Republic. Ellie currently lives in Traverse City, Michigan as the digital marketing specialist at Cherry Republic's headquarters. Previously, she lived in Washington, DC after graduating from Grand Valley with a degree in Advertising and Public Relations where she was the communications specialist at the National Pension Fund, and earned her masters in Corporate Communications and Public Relations from Georgetown University. Her focus is on all things digital marketing, SEO, food blogging, and Google Advertising. She also recently started The Social Spoon Agency, her side hustle focusing on social media management, brand strategy, and food photography for the food and beverage industry in Northern Michigan. Connect with Ellie: Instagram: https://www.instagram.com/socialspoonagency/ LinkedIn: www.linkedin.com/in/elizabeth-kebler-66a392142 Email: elizabethkebler1@gmail.com Connect w/ Olivia: LinkedIn: Olivia Dolley

This week we will learn about Nyah Hodges (she/her/hers): a Public Relations Specialist who currently utilizes her strategic communication skills as an Associate Corporate Communication Specialist at Dow Chemical's Global Headquarters. Through this episode, we will learn about Nyah and how her corporation prioritizes a safe workspace by implementing Diversity, Equity, and Inclusion (DEI) practices. A recent Central Michigan University graduate, Nyah is a diligent professional who has garnered a resume of PR opportunities during her time in college, helping her maneuver and learn about various career avenues with a public relations degree. While in school, she was involved with Central Michigan's Public Relations Society of America Chapter serving as its Director of Member Services. She also has acquired an impressive amount of awards during her time at CMU. Connect with Nyah LinkedIn: Nyah Hodges

This week features a previous GVSU Alum. Morgan is a communications and public relations professional based in Chicago. She specializes in digital communications, social media marketing, and content creation. Morgan is currently the Communications Manager for the Illinois Supreme Court. Through this position, Morgan is responsible for providing ongoing support across the judicial branch in all manner of design and content creation. Similarly, she writes and manages official judicial branch communications including the Court's social media and the Annual Report of the Illinois Courts. In her spare time, she is a Co-Founder of her own women-owned marketing and communications agency based in Chicago called Roof17. This agency specializes in working with small business owners to boost their brand awareness through digital marketing innovation. While at Grand Valley, Morgan served as the CEO of GrandPR and on the PRSSA E-Board. She was named Public Relations Student of the Year by West Michigan PRSA in 2014. Throughout this episode, we will learn about Morgan and how her accomplishments led her to her success in PR. Connect with Morgan: LinkedIn: www.linkedin.com/in/morganyingst/ Twitter: twitter.com/morganyingst Connect with Olivia: Instagram: @OliviaDolley LinkedIn: Olivia Dolley Follow GVPRSSA: Website: gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

You've heard his voice all year long but how well do you really know Brady Mills? If you didn't know already, Brady was the previous host of PR Hangover. He is an individual who does everything with intention and his dedication and perseverance will guide him to success. Brady is an incoming senior at Grand Valley State University where he studies advertising & public relations (with a PR emphasis) and public & nonprofit administration with a French minor. It is easy for him to stay busy on his feet between his school work and all of his extra circular. When he has free time, (which is probably not often), you could catch him throwing extravagantly goofy events with friends, reading, traveling, or discussing topics pertaining to faith, morality, and Kung Fu Panda. Connect with Brady: Instagram: @brady_mills_ LinkedIn: Brady Mills Connect with Olivia: Instagram: @OliviaDolley LinkedIn: Olivia Dolley Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

When David Robinson first set foot on the red carpet as a volunteer, he knew he'd be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, he's a GVSU alum!) But the journey from West Michigan to Atlanta did not happen overnight. In this episode, David discusses his entry to the entertainment industry, what work as a publicist entails, and specific practical tactics that have led him to build lasting relationships with a vast network of professionals. Connect with David: Website: www.thedavidbrand.com Instagram: @thedavidbrand Facebook: The David Brand Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

This influencer marketer knows her industry front and back... literally. Why? Because she's an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins the show to discuss her experience and the lessons she has learned from content creation, professional life, and her journey on both sides of the influencer marketing field. Listen in as she shares how she approaches starting conversations with influencers, and stick around for practical advice to students looking to follow in her footsteps! Connect with Ayanna: Instagram: @ayannaalexis LinkedIn: Ayanna Bozeman Youtube: Ayanna Alexis TikTok: @ayannaalexiss Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

There's more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications. In this episode, we discuss Brandi's shift to employee advocacy, how it differs from her “traditional” PR experience, and how she has been able to connect with thousands of IBM employees from around the world. She shares her excitement about IBM's recent launch, “Let's create.” She also speaks right to us students with words of encouragement that every pre-professional needs to hear… Join in! Watch the “Let's Create” launch video: https://www.youtube.com/watch?v=aSTX0qdBAsI Connect with Brandi: Twitter: @ThinkBluePR LinkedIn: Brandi Boatner Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake? Bryce Huffman, a reporter and producer for BridgeDetroit, has interacted with many communications professionals over the years. He knows firsthand the tension and the collaboration that can come from these important relationships. Join us as we talk about covering sensitive news stories, using writing tactics that cause readers to care, and supporting journalists in their work(and vice versa). Bryce also shares some wisdom to help PR and journalism students work through the differences in careers and choose a route that fits them best. Listen on Apple Podcasts (iTunes), Spotify, and Soundcloud. Connect with Bryce: Twitter: @BryceHuffman313 LinkedIn: Bryce Huffman BridgeDetroit: www.bridgedetroit.com/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting? Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively. As a host and producer of PR industry podcast PR Nation and Strategic Communications Officer at Riester Public Affairs, Robert is an expert at building podcasts for clients. Starting in radio as a 14-year-old, he knows his way around a microphone… and he thinks you can too. Tune in to hear just why Robert thinks podcasting is important, its relevance to our lives as PR students, and what it takes to start a podcast of your own.

What does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she's doing something correctly. So what's her “it” factor? Join Melissa as she shares her journey of joining Edelman, her client work with Taco Bell, transitioning from corporate to firm life, and how she and a Trader Joe's seasoning have lots in common. Melissa packs encouragement, motivation, and advice into this episode that any student should hear. Listen on Apple Podcasts (iTunes), Spotify, and Soundcloud. Looking to get to know Melissa and make a connection at Edelman? Shoot her a message on LinkedIn! Connect with Melissa: Instagram: @melissa_albano LinkedIn: Melissa Albano Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

What College Can't Teach You: A Post-grad Conversation (w/ Allison Canter, Carson Kunnen, and Morgan Layne) Some things can't be taught in school. The awkwardness of settling into the ‘real world' after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals. From finding joy in the mundane aspects of adult life to celebrating victories on the new job, we cover it all. Allison, Carson, and Morgan reflect on adjusting to unexpected career positions, opportunities they wish they had pursued in college, and advice to their undergraduate selves. Undergrads, you won't want to miss this one. Connect with Allison: Instagram: @allisoncanter LinkedIn: Allison Canter Connect with Carson: Twitter: @ckunnen12 LinkedIn: Carson Kunnen Connect with Morgan: Instagram: @morgnlayne LinkedIn: Morgan Layne Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

Dr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in? Adrienne shares her experience and offers advice on taking effective and healthy breaks, managing anxiety, and prioritizing commitments to ensure time and health are maximized. This episode is packed with tidbits of gold for students on semester break, and Adrienne's words of wisdom extend into the typical work and school day. Find a rhythm, avoid avoidance, and know your limits. There's more where that came from. Give it a listen!

What's it like to run a renowned national organization while simultaneously living the student life? It's no small feat, but with initiative, time management, and effective leadership, Rachel and Cat make it look easy. Rachel Meltzer, PRSSA National President, and Cat Kalageros, PRSSA National VP of Brand Engagement discuss their roles on the national committee, staying “jazzed” about the industry, student leadership, and workflow. Take it from two prominent students: an impassioned desire to make a difference goes a long way in opportunity and growth. Read Rachel's blog post on digital tools to maximize efficiency here: https://progressions.prsa.org/index.php/2021/04/09/tools-of-the-trade-new-software-for-your-workflow/ Interested in writing a blog for Progressions? Reach out to Cat! Connect with Rachel: Instagram: @rachel_meltzer Twitter: @rachel_meltzer LinkedIn: Rachel Meltzer Website: rachelemeltzer.com , hifriendsbyrachel.com Connect with Cat: Instagram: @cat_kalogeros Twitter: @ckalogerosmedia LinkedIn: Catherine Kalogeros PRSSA National Resources: Website: https://www.prsa.org/prssa Progressions Blog: https://www.prsa.org/prssa/publications-media/progressions-blog PRSSA Podcasts: https://www.prsa.org/prssa/publications-media/podcasts Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

Dr. LaShonda Eaddy, APR, Ph.D. isn't afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification? Is a Ph.D. completely out of reach? What does it take to successfully implement academia in the field and vice versa? In sharing her vast experiences as a professor and as a professional, she discusses exactly how she manages all of it. Curious about pursuing either APR or education further? Reach out to Dr. Eaddy on any of the following. She would love to talk. Website: www.lashondaeaddy.com Faculty Website: https://www.bellisario.psu.edu/people/individual/lashonda-eaddy Twitter: @lashondaeaddy LinkedIn: linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Email: leaddy@psu.edu

“I didn't know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects. Brooklyn attributes her success to her love for people, her passion for communications, and the growth she has experienced as she has built and managed strong interpersonal relationships. This episode is full of strong bits of advice from a young professional who has seized opportunities to rise above the standard. Listen as we talk sports communications, the intersection of different industries, communication tactics, and ways students best prepare themselves for the big world. And yes, living in NYC is everything you might think it is. Brooklyn would love to connect if you're interested in learning more. Find her here: Twitter: https://twitter.com/beelynmcdizzle?lang=en IG - https://www.instagram.com/beelynmcdizzle/ Facebook - https://www.facebook.com/brooklyn.mcdaniels LinkedIn - https://www.linkedin.com/in/brooklynmcdaniels/

She's an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway's brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & Rabbits Center for the Arts as a board member. So how does her hobby of painting influence her career? Listen in to find out. Brooke talks about the world of skincare, her adult group projects, and the unique dimensions of communication in an intercultural context. Curious for more? Find Brooke here: LinkedIn: https://www.linkedin.com/in/brookerosier/ Website: https://www.brookerosier.com/

What is community relations? It's listening, and it's building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners. Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. Jennifer's encounters with various and diverse people groups uncover some key takeaways for students. “It all comes down to trust. It's just relationships.” Connect with Jennifer here: LinkedIn: https://www.linkedin.com/in/jenniferpascua/ Facebook: https://www.facebook.com/JenniferAnnePascua/ Instagram: https://www.instagram.com/jenypascuatv/

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don't have to. In this episode, we cover 5 questions that first-year students are asking: 1. What made you want to go into PR/made you realize you could be good at it? 2. What's the difference between advertising and PR? 3. What surprised you most about going into PR? Is there anything you didn't expect? 4. I'm taking all pre-req classes this year. Is there anything else I should be doing preparing for marketing/ PR? 5. What's the biggest lesson you've learned since freshman year? Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Or, find any of the guests here: Amberly Dzimira, VP of Chapter Development LinkedIn: https://www.linkedin.com/in/amberly-dzimira-698b8b196/ Clare Quirin, Social Media Director LinkedIn: https://www.linkedin.com/in/clare-quirin-9904aa1b9/ Jesse Schmitt, GrandPR CEO LinkedIn: https://www.linkedin.com/in/jesse-schmitt-700813197/ Payton Peltomaa, VP of Programming: LinkedIn: https://www.linkedin.com/in/payton-peltomaa Twitter: @ppeltomaa25 Instagram: @ppeltomaa

His work “literally saves the lives of children.” Does it get better than that? Juan Fernandez, VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way. Listen as Juan discusses his life in the nonprofit world and the challenges and rewards that come with it. How do we use correct terminology even when SEO tells us to say something else? How can we share the story of a nonprofit organization so that it effectively reaches the target communities? We cover it all. Find Juan on LinkedIn and Twitter @JuanF517.

Let's face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives. Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer market hesitancy and understand Investor Relations' role at the intersection of financial analysis and creative communications. Plus, Landon Klausing, president of the Seidman Investment Portfolio Organization at GVSU, answers the “stupid questions” about the market that we're all afraid to ask. Curious about the market? Learn the basics with Tiicker's tools (www.tiicker.com). Find Mike here: Email: mhouston@lambert.com LinkedIn: https://www.linkedin.com/in/davidmattgreen/ Find Landon here: LinkedIn: https://www.linkedin.com/in/landon-klausing/

“Our people tell our story best.” - Uncover the hidden gem of government communications as David Green, Director of Communications for the City of Grand Rapids, reveals how he has found public sector work to be a rewarding and impactful career. Join David as he discusses the intersection of his passions and careers, public relations for cities and the military, and the vitality of equitably giving communities a voice. ________________________________________________________________ Contact David Green at dgreen@grand-rapids.mi.us, and find him on Twitter @realdavidmgreen. Additional Questions? Comments? Reach out to Brady at millsb1@mail.gvsu.edu.