Podcasts about innate marketing genius

In this episode, we dive deep into the world of authentic marketing with Christina Frei, founder of Innate Marketing Genius. Christina shares her journey of developing the Generosity Practice, a mindset tool that revolutionizes how solopreneurs approach marketing. Drawing from her experience and expertise, Christina guides listeners through overcoming marketing overwhelm and embracing confident action. By understanding the heart and mindset of marketing, individuals can take small steps with confidence, knowing they're moving in the right direction.Christina discusses the paradox of loneliness in entrepreneurship, highlighting the healthy loneliness that arises when one's authentic voice sets them apart from the crowd. She offers insights into navigating this loneliness and channeling it into powerful marketing strategies.Moreover, Christina introduces the concept of marketing archetypes, helping individuals identify their unique motivations and strengths in service to others. By aligning marketing strategies with their archetype, entrepreneurs can create compelling content that resonates authentically with their audience.Throughout the episode, Christina emphasizes the importance of connecting with something bigger than oneself and embracing the joy of giving in marketing endeavors. She encourages listeners to tap into their activating voice and bounce back from marketing failures with resilience and creativity.Join us as we explore the transformative power of authenticity in marketing and uncover the keys to finding your authentic voice in the digital landscape.Christina's Website: https://www.innatemarketinggenius.com/Marketing Archetypes Quiz: https://www.innatemarketinggenius.com/assessment/Christina's Ted Talk: https://www.youtube.com/watch?v=QJ1lqLWpRaoChristina's Podcast/Media Content: https://www.innatemarketinggenius.com/media/I've launched a new affirmation card deck designed with YOU, the listeners in mind! The Body Deck offers 77 beautiful cards that address the three high-vibe killers of disconnection, negative-self talk & lack of self-care/coping practices. Best of all, it's portable & affordable at $33. Benefit from the transformative practice of affirmations anywhere you go. Stop self-sabotage & start being the highest version of YOU: Visit soulea.coSupport the show

Have you ever felt like you've tried every marketing strategy to attract new clients but they don't seem to work for you?  Instead of doubting your abilities as an entrepreneur, maybe a mind shift and some introspection is in order. Today Anna welcomes Christina Frei from Innate Marketing Genius who helps solopreneurs get great clients through authentic marketing.  Christina is a firm believer that we each have innate talents that can serve the greater world and her holistic approach determines her clients' authentic voice and launches a content-rich, expertise-building strategy for getting the right clients. Listen in as Anna and Christina discuss: The different marketing archetypes Christina created  How Christina discovered her own talents that blossomed into a business How knowing your archetype can unleash new confidence How your new marketing plans will align with your archetype     Journal Prompts: Am I focused on my own success or serving my clients? Am I minimizing my talents and expertise? If so, why? What am I doing to market my business now? Is it working? Why or why not?   Connect with Christina: Website Archetype Assessment LinkedIn    Facebook   Connect with Anna: Monday Morning Mojo Facebook Group Facebook  Instagram YouTube To learn more about coaching with Anna visit  coachannagibbs.com To learn more about the supplements and products Anna uses to improve her overall health and well-being visit: https://plexusworldwide.com/annagibbs 

What is a marketing archetype? Meet Christna Frei, owner of Innate Marketing Genius. Thousands of business owners have taken her marketing archetype assessment to discover which of the 5 they fall under. Learn more about your marketing motivations and how that translates into compelling content for small business owners and entrepreneurs on today's show. Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena – 11 seasons of helping entrepreneurs and small business owners build more profitable businesses. Connect + Laugh + Inspire Watch the Episode on YouTube: https://www.youtube.com/live/3T5CFw-Uz28?si=uMotJRxua73eM46z Toolkit: Head here to grab Christinas quiz link! https://annaandselena.com/what-is-your-marketing-archetype/ Find Guest: Christina Frei www.innatemarketinggenius.com youtube.com/@christinafrei7776 www.facebook.com/innatemarketinggenius ______ Grab Our Free Resource Right Here at AnnaandSelena.com https://annaandselena.com/our-resources/ ______ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout www.twitter.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli www.twitter.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- Support this podcast: https://podcasters.spotify.com/pod/show/15ishminutecoffeechat/support

Today, I'm joined by Christina Frei, and we're talking about Connecting with Customers. Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, and chaotic time when she moved to Boston on her own—and she discovered her unique way to connect with people. She recently gave a TEDx talk about this subject. She has developed a marketing system that helps business owners understand their Marketing Archetype so they can better connect with the right customers. I'm excited to have her on the show to help us understand how we can better connect with customers. Show resources: The Generosity Practice book Innate Marketing Genius Innate Marketing Genius on Facebook Christina Frei on LinkedIn Sponsors: HabitStack Ignite Management Services Liberty Strength  ____ Order my latest bestselling book, You Have the Watch: A Guided Journal to Become a Leader Worth Following Order my bestselling leadership book, All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Order my bestselling leadership book, I Have the Watch: Becoming a Leader Worth Following Become a leader worth following today with these powerful resources: Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube The Experience of Leadership book Learn more about your ad choices. Visit megaphone.fm/adchoices

​​Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people. She recently gave a TEDx talk on this.   Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and eating locally grown foods. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long with a large community of knuckleheads, and obsess over the perfect cup of green tea, all in a seaside town just north of Boston.  --- Support this podcast: https://podcasters.spotify.com/pod/show/betterself/support

— The Generosity Practice takes all the good work you do in meditation/self-care and alchemizes it into fuel for you to get out and make a difference. It's where your personal sanctuary directly affects how you help people. It aligns your inner truth with the rest of your life. If you truly commit to this practice, you won't be able to get out there and make a difference fast enough. You won't need to keep safe in a cave.” Valeria interviews Christina Frei — She is the author of The Generosity Practice: 40 Days to Unstoppable. Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people. She recently gave a TEDx talk on this. Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsess over the perfect cup of green tea, all in a seaside town just north of Boston. To learn more about and her work, please visit: innatemarketinggenius.com               — This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well. 

Help me welcome my guest in The Workshop this evening, Christina Frei. Christina is the owner of a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. To learn more about Christina, her business, Innate Marketing Genius, visit her at https://www.innatemarketinggenius.com/ You can take her FREE marketing assessment to find YOUR marketing archetype, by visit https://innatemarketinggenius.com/assessment

Today I am having a chat with Marketer, Author and TEDx Speaker, Christina Frei. Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people. Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsess over the perfect cup of green tea, all in a seaside town just north of Boston. Together we are going to touch on a range of topics, such as……… Finding your marketing Archetype The power of Gratitude Your marketing archetype   Connect with Christina: https://www.innatemarketinggenius.com/   Book a Chat with Laura: https://lauranoelcc.com/calendar   Funding available for coaching https://www.eazeconsulting.com/apply?cl=GKKAY&ag=VAIHGCCG7B   Check Out My Website: https://www.ratracereboot.com/ Connect With Laura at: https://www.stretchintosuccess.com/ratracereboot/   Watch/Listen to the Show on: Youtube:  https://www.youtube.com/channel/UCoc1sIm3AlUCrmcaFyZaFbw Facebook: https://www.facebook.com/RatRaceReboot Podbean: https://infogtu.podbean.com/   #Forminghabits #NewYearsresolution #RatRaceReboot #Mindset #LawOfAttraction #StretchIntoSuccess #ParadigmShift

Nicole and her guest, Christina Frei are diving into the topic of marketing in a very different and creative way. Christina runs a boutique marketing practice call Innate Marketing Genius. After working on over 40 different marketing plans, she discovered that five core marketing archetypes emerged. The Nurturer; The Adventure Guide; The Door Opener; The Steady Presence; and The Celebrator In the episode she'll share what are the core elements of each archetype and how understanding your type gets you out there transforming lives in your marketing rather than pushing your "stuff". And how owning your voice and marketing to your strengths is the secret to not only getting clients, but getting the right ones. Connect with Christina on her website or by taking the Free Asessment . Be sure to download that free productivity guide at nicolelaino.me/productivity and the free deconditioning guide at nicolelaino.me/decondition.  Don't forget to enter our monthly contest where you can win your own mini reading/coaching session on the show! Leave a review for the show, take a screenshot of the review, share it on Instagram and tag @nicolelainoofficial and you're in the drawing.  If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Learn more about your Human Design and get your full chart for free. Click here to get your free chart. Click here to go deeper into your Human Design with a private reading with Nicole Interested in learning more about working with Nicole? Click here to learn more about how we can work together.

In Today's episode we'll explore how to find your voice as a thought leader and how to leverage your personality to create better content My guest today is Christina Frei. Christina is an author, speaker, and branding and marketing specialist based north of Boston. She helps her thought-leader clients become consistent content creators thanks to her Innate Marketing Genius approach. SHOWNOTES: - Matt Giaro's secret emails: https://mattgiaro.com/private-emails?source=podcast-2022-12-13 - Christina's Marketing Archetype Assessment: https://www.innatemarketinggenius.com/assessment/ - Christina LinkedIn Profile: https://www.linkedin.com/in/christina-frei/ - Christina's EventBrite Events: https://www.eventbrite.com/o/christina-frei-17965064281 ENJOYED THIS EPISODE? 1. Give us a 5 star review here: https://mattgiaro.com/itunes 2. SUBSCRIBE so that you don't miss the next one!

Maura welcomes special guest Christina Frei in this episode to share with you her holistic marketing approach to running a business. You will learn how you can focus on authentic messaging, and take all the marketing shyness away so you can claim your voice and land your ideal clients.   Christina Frei owns a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners become masterful content creators based on their own strengths and love of service. Christina's mission is to help her clients use their voice in the world and get clients by being authentic. Her holistic marketing approach grew out of a lonely, chaotic time when she moved to Boston all on her own and discovered a new way to really connect with people and keep things human.    Want to learn more from Christina Frei on the generosity practice and marketing archetypes? Visit innatemarketinggenius.com/assessment and search for Christina Frei on Eventbrite for her monthly classes.    Follow Christina on LinkedIn and Facebook @ChristinaFrei and listen to Marketing for Humans the podcast.    Find The Generosity Practice: 40 Days to Unstoppable on Amazon. Click HERE or visit lillablu.com/mondays for  Monday's are for Marketing: The Membership   Are you an entrepreneur and need to learn, build, and implement real meaningful marketing for your small business? Visit the LillaBlu website so that you can grow and succeed in your business.     Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares strategic analysis, creative development, implementation, growth, and management.    Maura wants to hear from you and why you are here! Send Maura an email and share who you are and what your passion is. 

Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you. Sarah Santacroce: Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.As a ‘Hippie turned Business Coach', Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin'.Sarah's Links: My visit to Sarah's Humane Marketing show. Grow Your Business without Social Media  WorkshopSarah Santacroce's WebsiteSarah's YouTube ChannelSarah's Twitter Feed Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing Make Facebook One Click SaferThe Books Sarah Mentioned: The Membership Economy by Robbie Kellman BaxterThe Art of Gathering by Priya ParkerThe Book of Beautiful Questions by Warren BergerDiscover your Innate Marketing Genius type here. 

Have you heard of approaching your marketing with a "contribution mindset"? It's a really interesting spin on how to market your health or wellness coaching business, and according to my guest for this episode, it's the secret to becoming unstoppable in your marketing. Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. Here are some of the things you'll learn in this episode: How a "contribution mindset" affects your marketing How these ideas play out when building an online coaching business A sneak peek into Christina's recently published book, the Generosity Practice Why it's so beneficial to become "unstoppable" in your marketing …and lots more! Complete show notes here: https://drkimfoster.com/113

We've all been exposed to so many 'must do' marketing strategies insisting that we need to reach a big following online or build a complicated funnel, or (you fill in the blank...)But what if we could forget all that?What if the secret to truly great marketing had nothing to do with what most of the marketing gurus are telling you?My guest in today's episode is Christina Frei, founder of InnateMarketingGenius.comAnd here's the thing that Christina's figured out: The key to standing out in the market - it isn't outside your business, it's not the funnel you've built or the webinar you host or the ad campaign you run -  it's inside you.Stay tuned! Get ready to discover your innate marketing genius.

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership. I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston. Her favorite quote: “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” - Brene Brown In this episode, you'll learn about your marketing archetype and... The research behind Christina's 5 Marketing Archetypes What these 5 archetypes are My marketing archetype and what it means for me How to shift your mindset about marketing if you feel resistance to it The 'marketing brain and the client-service brain and so much more Christina's Resources   Christina's Website Christina's Marketing Archetype Assessment Marketing for Humans Podcast Connect with Christina on: Facebook YouTube LinkedIn   Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: [00:00:00] Hi, Christina. So good to see you speak with you for our listeners on the podcast. They won't see you, but I do, which is great. I'm so happy that we could do this interview with you. I know we had some trouble last time. We want to talk about marketing archetypes. So I think the best way is to just jump right into it. So you came up with this framework five marketing archetypes, and I want to ask you what they are, but me do before I do. I'd love to hear how you came up with this and you know, what the research was behind it. And just kinda like why come up with five marketing architects? So tell us a little bit about you and your journey to those archetypes. So I was in  Christina: the thick of doing a field study where I had 40 people in five countries, testing a mindset tool. You know, that I. This will have nothing to do with marketing, but it [00:01:00] turns out that when I heard back from people, several of them were business owners. And I'll just share with you with the mindset tool is it's called the generosity practice. It's something I developed in the early 2007. It basically puts you in a contribution mindset, right? Where you're just on fire to help people, even if you've been rejected. Even if people are being rude, you're just like, wow. I just love helping people seem like a ninja of service. It's awesome. So what I heard back from the, a lot of the business owners was, you know, okay, so this is helping me in my regular life, but as a business owner, I am much more consistent with getting my message out there. I'm not as shy. I'm much more excited to just connect with people in general. So I'm marketing more consistently, just overall, also at the negotiating table when there's a lot of money on the team. I just sit quietly and listen, I'm not there to prove anything. I'm not there to like push for the sale. I just accurately diagnose who's across from me and then offer them what they need. And nine times out of time, it's, it's a yes. [00:02:00] So that was a turning point for me. I realized that I could probably use this work for marketing or for business owners in some way. It didn't know how, so then I actually conducted another field study, which was. Basically coming up with a marketing plan for 40 entrepreneurs. And I used my method, like a deeper level of it to help them focus their message and help them simplify, like just how do you even choose what you're going to do in your marketing? That's a huge decision, right? So I wanted to help them. It was one big test. And what I realized when I did the 40 plans in a row that every single person that went through my process had this beautiful, Y a Y of like, this is how I absolutely love helping humans. And that my mind saw archetypes with that, right? Like one woman who was a real estate agent, she was this master of ceremonies. She always likes to lift the whole thing up and go [00:03:00] big and like, you know, visas, huge presence and she's magnetic. So that was her archetype and we built her messaging and her strategy around that. Another one was more of what I call now and adventure guide somebody who's like, okay, you know, I'm an interior designer and yes, I could show you all the beautiful things, but let's get on a horseback and go have an adventure and I'll tell you what's possible. And that was her energy. So I saw her as an adventure guide. And all these started popping up and it was just fun to like, look at marketing from a little bit more personal depth way. Like this person has a message. This person has a why they love helping people forget their expertise for a second, but they just love helping people in this particular way. And then when you have 40, you can actually look for patterns. And I, you know, it's not a big number, but there were patterns and I found five really strong categories. And those are the categories I'm going to share with you today. Develops an assessment around it. And you know, I've been using them for [00:04:00] six years and they've held like they're sort of a foundation point for what. Sarah: Wonderful. Yeah, because on the humane marketing podcast and just kind of in general, people who follow my work, we love anything that is like an assessment or personality quiz or anything like that. It's part of the personal power P because it helps us understand who we are so that we can then mark it from that place of who we are. And it really sounds like that's what you have. Developed another, you know, assessment that we could refer to. Our episode, we're actually featuring it under the P of partnership, because you told me that you really help people see marketing as a partnership with their wider community. I'd love for you to explain a little bit more about that statement. And then we go into the five archetypes.  Christina: So. When somebody there's a few [00:05:00] different ways to approach marketing. Right? I think one of the natural ways is to say to yourself, okay, I need clients. I need to look impressive and I need to somehow stay consistent so that people will be like, oh, I want to work with that life coach. Oh, I want to work with that therapist or whoever is going to be whoever, whatever kind of expert you are. And so that can very quickly become mechanical where you're just like churning. It's like, I just got to do this message and you're not really in it. You're just sort of pumping it out. And so, and I don't really call that being a partner to your community. What makes you a partner to come to your wider community is when in your messaging and even in your strategy decision, the fact that you might do a podcast rather than an event series. All of that can be infused with your why, like you're showing your care through your message. I'll give you one example. So I'm working with a promotions expert right now. She is somebody who has like [00:06:00] tens of thousands of stuff of like trinket. But like items that you can use for your clients to really stand out and, you know, there's sort of a negative spin on promotional items because a lot of times it's just a bunch of plastic going out to the world. Right? So like, how do you, how do you create your marketing as a partner with your wider community with that kind of business? So we identified her archetype as she's this like comfy couch queen. She's like at this magnetic vibration of like, this is my world's coming visit me also. I love. You know, sitting on a couch, metaphorically or otherwise, and just like getting to the heart of it. Right. And looking at things differently and being curious and like, she could just do that all day long. So we created a message from that we're like, okay, what do you want to say as a partner to your community? Well, I want to say, Hey I want to celebrate all the leaders in my community and at the same time, Share with you, how you can stand out with promotional items so that it's not one big [00:07:00] advertisement. It's like a really helpful, like I'm going to feature leaders while I'm also educating you about the promotional items. So that's her being that comfy couch queen. And then the way she's doing that is a podcast. And it's this kind of community celebration podcast with a little bit of education open in there that all flows from her. Why. And so every single facet of her marketing now shows that, oh my gosh, like she just cares about us. Anyone who listens to it, anyone she gives the link to like, oh, are you struggling with this? Let me help you. I have like a podcast for, I mean, you probably do this all the time, Sarah. Cause you do very specific topics. So I just want to show that like, you can take your why and weave it in to every single thing. And then anytime you're touching out to your community, they feel your. It just needs to start from the beginning.  Sarah: Yeah. I love that. I love this. How you explain the partnership piece because it is, it's kind of like this word. We're like, oh, that sounds like [00:08:00] some legal agreement maybe or something very. Right. And so when you share that way, it's like, oh yeah, I do care for my clients. I do care for my community. And it's in marketing. Well, it's all about sharing that you care and yeah. Walking your talk and it really sounds like your couch queen is, is doing a great job at that. I love that. And then of course, Bringing in my why as well. Right.  Christina: That's right. And I just want to add something else if you, because I think it matters to your audience as far as like, I'm going to call them transformational professionals, right? Like anyone who's really good at what they do and they're changing lives. Right. That's what I call you. So I set the bar high for people like. You know, transformational professionals that you need to change lives when you get out there, right. You need to actually make a difference to people's lives when you're marketing, not just phoning it in and having an accurate message about what you do. It needs to be like, whoa, like [00:09:00] that's compelling. And I just want to know more and that's because you're actually changing lives right out of. Sorry to interrupt you, but I just want to add  Sarah: no, that's great. Yeah. I feel like for, if I draw the parallel, because that's kind of what we're doing, we're both marketers and we're learning from each other. And so if I look at the way I talk about it, this is the world view. I talk about sharing our worldview and yes, that we care about our clients, but that we also care about the bigger picture. So you know, the planet or yet, like you said, changing the world. So. So really showing that it's yes. It's about us and yes, it's about the transaction and the transformation, but it's also about the bigger picture as well. Yeah. So share those five archetypes. So dust. All  Christina: right, let's do it. And then we can have the conversation about yours if you want to, or mine or both. So the first one is nurture. You know, you're a [00:10:00] nurture when you absolutely love making it warm and fuzzy for everyone else. And your deep, why is making it safe for others to fix? That is a nurture adventure guides are the people. And again, I love starting with the dead giveaway. Dead giveaway for adventure guys is you're kind of impatient for people to just go for it already. And so your deep, why is you want to, you see what's possible for other people? They're big goals. And you empower them to get there by going for it yourself. So you're the one who gets people into action. Door openers are those who. Just okay. Dead giveaway here is you have 50 ideas at any given moment that could help people. There's like you have lots of perspectives and your deep, why is there are so many possibilities in perception, just perception, just in how you look at things. So I like to call door openers a diamond mind because they just see things from so many different facets, [00:11:00] a steady presence. A dead giveaway is that you really avoid marketing because you don't like getting out there and being super charismatic. And you think that you should be, that's also a dead giveaway. So your deep, why as a steady presence is you are sure people that they have, what it needs, what it takes to move forward. And you're the one with the resources, expertise, and people to make that happen. You're a celebrator or last category, completely different energy. Dead giveaway is if you're in a boring dry situation, you're like, let's give this some life. This is like Jonathan van ness on queer eye. Are you with me that I don't know if you know who he is, but he's like super flamboyant anyway. So your deep, why is bringing the good life to others? You want to bring the good life to others and you do it with your own natural flair, whether it's humor fun. Design sense, who knows?  Sarah: Right. So kind of bringing beauty and, and yeah, just kind of like [00:12:00] a positive vibe to you. To your audience or to your marketing. Nice. I took some notes. I have them all down. Nurture door opener, steady presence. I'm missing one. Celebrate adventure. Yeah. Adventure guides. Yes. Yeah. Yeah. Oh, that's so good. I took the quiz. Maybe I should have not taken the quiz and then just kind of guessed which one I was. But I did take your assessment. So that's an innate marketing genius forward slash assessment. So our listeners can take it as well. And. Drum roll. I'm a nurturer and a door opener. I was actually ending up with two results, I guess, because the,  Christina: that is common  Sarah: and it's common. Yeah. So  Christina: I'm going to ask you Sarah, which one seems more prominent if there is one towards one? Yeah,  Sarah: I would definitely say the nurture is, is kind of where I [00:13:00] feel like I'm most at home. I do like the. What did you say? The diamond? Yeah, the diamond Ryan's mind. Yeah. That resonates as well. But I do, I call myself the mama bear of the humane marketing circle. So really just image of the mama bear really resonates with me. I feel like, you know, come in, come in, I'll keep you safe and I'll host a space. And, and so that, yeah, that is definitely me, but, but then some of the other ones actually resonate as well. Definitely not the last one to celebrate Tori kind of aspect. That's that's not me. I do have, I do feel like there's a lot of steady presences in the audience, in our listeners. You know, there are people who are like, oh, I just can't be bothered with the marketing should. And so I like what you said about it, and maybe you can repeat that. [00:14:00] Would their role is in marketing.  Christina: Totally. And I'm actually going to be holding a special workshop just for steady presences. For that very reason. I do want to say before I answer that I'm also a nurture with a side of door opener, so on that level and for me, I'm a nurture of great ideas in others. That's how that all kind of comes together. Like if you came up to me after a talk or something and said, oh, I just got off. You know, new perspectives and like, I made it safe for you to go there when I give my talk and then I would just start crying because I'm like, that's my mission. Thank you. Hear you. Yeah. Yeah. So as far as steady presence, One thing that I've noticed is incredibly powerful. Like when I watch a steady presence geek out, like really geek out about something, I have no interest in somehow. And this is just, you know one person saying it, but I've been watching this for years. Each time. There's something riveting about watching a steady presence, go into the [00:15:00] depth of what they know and what they do. Like I watched one guy give a talk about auto and home insurance. It's something that I have no special interest in, but I just couldn't stop watching him and listening. And it was just, why am I suddenly riveted to this particular person? And I've always been interested in that. Like, you know, let's say Sarah, you talk about, you know, purpose and marketing and all kinds of rich juicy topics. But if another person talked about it, who might have a very different why that. Then no one would be interested like that happens all the time. And so that's sort of why I feel like the architects are really helpful because it explains the intangible thing that's happened. Hmm, behind all the messaging. Why am I reverted to you, but not riveted to this other person? Who's basically telling me a similar message, but I just don't feel anything compelling going on over there. So that's what I'm always looking for anyway. So for steady presence it is really [00:16:00] powerful for you to be a pillar. Right. Like, we lean on you to be that steady presence. It's such a gift and you typically have the deep resources, deep expertise, deep network, and all you have to do in your marketing. I'm just going to give you a nugget right now is to go deep into one of those things and then share it with. Right. So if you're some kind of a health and wellness professional, and you're going to a program like a conference and you're learning something, then like you could just share a really juicy deep nugget or an article or whatever that shows the riches and the depth and the deliciousness of what you're learning. And don't worry that we even understand a word of what you're just right. Like it's not that doesn't matter what matters is. You're showing us how much, you know, and that's what brings us two years like, oh my gosh, he just knows so much about our groups. This is crazy. Like, I'll never, I don't need to know about Yara group, but she certainly does. And oh my gosh, I [00:17:00] can't wait to see her because she's just the queen of knowledge. And when you display it that way, it's very powerful. To your audience. I love saying that it's very generous to your audience. Don't worry if we keep up with you. I have an attorney who's like an HR labor law attorney. She sends out these really long, you know, in marketing, you're supposed to keep things short, really long in-depth newsletters and they're gorgeous. And it's just like, oh my gosh, this is so helpful to understand, especially around COVID all the changing labor laws and it really educated her audience. Like this is when you need to pick up the phone and call. And, and the, the message underneath the message is look how much she knows she's on top of it. She's like so helpful. She's a great educator. I want to work with her. So that's one thing is sharing the depth of your stuff and expertise, resources, people. The other thing that's really compelling is if you're involved as a leader in your community, like you're on a board, you're doing a volunteer thing. Like [00:18:00] whatever you do, you're raising money. That even if it has nothing to do with what you actually do in your work share about that, the reason it is compelling for you is that you are a pillar and you're acting like one. It just tells us we can lean on you even more than we already are. And that's why we hire you. I find  Sarah: it so interesting that what you're talking about, I'm sure for a lot of people they're like, but that's not marketing. And that's exactly what we're trying to say, right? It's like, well, actually you need to, in your mind. And I often find like it's a mindset thing, especially for study presences, probably it's a mindset thing because the minute you tell people to do marketing, to market their business, they get into this frozen mode and they feel like I have, I don't know how I don't have anything to say, but when you give them permission, like you just said, well, just share in depth about what it [00:19:00] is, you know, your knowledge, your expertise, then it's like, oh, I can do that. You know, I have lots of things to share it, but it's like this mindset thing that you have to somehow switch on where you are. This is marketing. Believe me, you're doing marketing right there.  Christina: Well, I always ask, you know, are you, do you consider yourself to be a compelling expert of what you do because when you're a compelling expert, that just means that, you know, you're standing out from the crowd you're, you're magnetizing in some way, some way, and you obviously know your stuff. So if you feel like you are being a compelling expert, I mean, sometimes people don't want to be a compelling expert cause it's a little bit it's down the path. I think when not everyone is ready to really stand out like that, I respect that. Right. We are all on our trajectory. But if somebody wants to be that, I say, wouldn't it be fantastic to be that [00:20:00] like, who cares about. How much you hate marketing? I work with tons of people who just like, I hate marketing and but they get past it when they realize how much. How much service they can offer and also how energizing it can be, because here's the other thing, like when you're operating from your, why it's actually energizing. The comfy couch queen is doing her podcast and every single time she does, she's got way more energy to devote to all the rest of her work for that day. That's the kind of marketing I want people to have.  Sarah: Yeah, no, totally. It reminds me, I think I heard you say on another podcast or somewhere you talk about the marketing brain and the client service brain. And I think I love that and people will really get this visual. So what are they? And what's the difference between the two?  Christina: Yeah, so marketing. Is innately expansive. Like you just want to go out and connect out with more and more people. So it's always that can get grabby and greedy and it's like, [00:21:00] oh, I have to do this app. Or I have to do this strategy or like, I'm a marketing professional that helps people with this every single day. And I wrestle with it, like, should I be on clubhouse? Clubhouse has gotten a little quieter now, but like there's always something, you know, doing the Instagram reels or whatever. Everybody's up to pressure, pressure, pressure to just so think about like, from that mind frame, what kind of choices you're gonna. Okay. So that's one, the client, the client service mindset is where you're really in touch with the value, the actual value that you provide your clients. So one way to tune into that is to contemplate five representative clients and just really get curious about the kind of value you provide them. And then. Create your marketing after you've really gotten clear about that. Like, what is it they truly needed from you? Even if they might've said they wanted this over here, when you really dug in and you're like, this is actually what they need. So that's what I'm going to talk about in my marketing. [00:22:00] So to me, those mindsets are worlds apart. Sarah: Yeah. Yeah. And yet what we often see out there is. Targeted towards the marketing brain, you know, the latest things you need to have and the latest platforms you need to be on all these marketing sheds that we're constantly yeah, kind of. Being invited to look at. And yet if we're in the service brain, we're actually much more in connection and marketing is connection. So we're much more in connection with our ideal clients. That's so true. I want to go back to the nurture and door openers. So once I do the assessment, right, I know, okay, this is my archetype. What does that mean for me? What do I do with this information? How can. Come up with a strategy from those archetypes one or two, whatever it comes out. Christina: Yes. So first of all, assessments are not [00:23:00] perfect. So I just want to put that in there. And one, one thing that it always invite people to do is, you know, you can always sign up to hang out with me for 30 minutes and we can really cause I muscle test people on there and I could do it with you just to double check, but I muscle test to make sure that we've landed on the right one. That's the thing, but I mean, Anyone who's listening to this probably has a lot of exploration of their own intuition. So like intuitive for yourself now that you've heard all five types, right? Like, so that then when you take the assessment, I have created these five love letters or whatever you want to call them about like celebrating what it means to be a nurture and a door opener. And one of those invites you to have like a. You know, what do you even call it? Like a workbook to take the nurture energy and put it into action. Like really start creating messaging out of that place. And also looking at, you know, what's a brand like for nurtures. I think it's been a long time since I put the report together, but I think I said [00:24:00] Airbnb and you know, Airbnb just made. It's very cozy. Like it just makes everybody comfortable, whatever, like some kind of reference like that. So that's another step as far as landing on a strategy, you know, that is the work that I do with clients in my compelling expert program. It's a four-month program. I also have a, because I've been in business for six years doing. I created like a self study course called one voice, one strategy. And that, you know, if you're a self study or not, everybody is you can just go and knock that one out. But let me just share with you how I help people determine their strategy. Like, you know, you're a nurture with a side of door opener. So from the. I also want to know how you naturally connect with people, right? Like, are you the one that loves to get up on stage and wow. People, you know, from while the audience, are you the one that loves small format workshops or you love being on camera or, I mean, there's just like lots of different ways to connect. And what are your business needs? Do you need to grow your [00:25:00] list? Do you need to just, you know, I have several clients. They're doing fine, but they just need a refresh, like they're at a plateau. So, you know, this is a really great, like refueler and that's true for a couple of podcasts, people that I have, like, they're doing fantastic. They're great marketers, but it's like, they're bored. So let's give it some life. And. So business needs and your, your archetype and your, the way that you naturally connect with people. So then I'll, I'll sit down with somebody and we'll chat about it for 90 minutes and really go deep. Like let's because what inevitably happens is there's one. Beautiful way for you to be out in public. That bubbles to the surface, like when I first started doing this, I'm like, I'm just making this up as I go along. I'm just hoping that every client, I have lands on one strategy and I just would sort of sweat and be really nervous with all my first clients, but it worked every time. Mm, every [00:26:00] time. So maybe the most important thing I can impart is that believe that you have a really powerful core strategy, that could be the engine of everything else. That's sort of like part two of my message. It's like, you've got this. Why it's your marketing archetype, but also you have this. Like for me right now it's talks and when it's in person, nothing better than that. Right. So totally excited for things to start opening up again. And then, you know, I would call podcast a sort of subcategory of talks. So, but for some people it's, let's do, you know, an event series and have a bunch of gatherings that are strategic and it just depends. And maybe it's time for you to write your book. That's another. You know, and by the way, I cannot wait to read your mark, your your marketing book. Like I'm like I, because you and I are so similar in our approach and I have not written my marketing book yet. I wrote my mindset book, but not my marketing books. So I'm like, oh my gosh, I totally have to.[00:27:00]  Sarah: Thank you. Yeah, it is really amazing. I was just going to say before you said that comment about the book and how we're similar. It's amazing. What you are talking about, I'm talking about in the, in the frame of the marketing superpower, the gentle marketing superpower, it's that kind of overlap between yes. Your people, what you your personal preference and then the, the, the connection, where do you want to hang out? Right. And it. It really gives you the permission to do what feels good to you. I think that is the biggest takeaway from all of this to do what feels good and not to follow all the guru's latest strategy or what they say they have, you have to do. Right. And, and, and, and, and I think that is just so. Powerful, but it's also so such a big relief. When you can say, I can just focus on one [00:28:00] thing that I'm already good at and that I can get better and better at it in that will be enough. I think there's just a sister of big relief. And  Christina: another, another caveat to that. Yes. It's something you're good at, but I also try to give my clients that edge. Right. Like the, the thing that's gonna push them. Right. So, you know, I worked with a life coach who she's like, well, I used to help other speakers with their things. And I'm like, honey, it's time for you to be a speaker. Like she kept saying those people are the speakers. And I just knew. Just from, you know, working deeply with her, it's your turn. And that was you wouldn't say, oh, that's my strength. And I'm great at it, but it was her comfort edge and she knocked it out of the park. So that's, that's another thing, like, I think that keeps us interested. Right. You know, I don't wanna, I don't wanna make it sound like it's another full-time job. This is the kind of strategy where like you give a lot of, you give a lot of love in the beginning just to [00:29:00] develop. You know, the foundation, whether it's your talk or whatever, and then it just pays dividends for years,  Sarah: if you do it right. No, totally. Yeah. This is another thing I want to talk to you about, because I think we have that in common as well. The bringing back the humanity to marketing. So how do you talk about it with your clients? The whole bringing back the human aspect.  Christina: Yeah. And it's like, you have your book marketing, like we're human. My talk, my signature talk is. Marketing for humans, bringing the human back into marketing. You  Sarah: go  Christina: and pretty much it's w it's the conversation you and I are having right now. I actually have it as an intro course called the three secrets to getting great clients by being you. And so the first one is know your, why. The second one is find the solid strategy. That's going to be your engine and your fuel. And then the third one, which I'll say now, cause that's kind of the missing piece is the [00:30:00] mindset piece, the the contribution mindset. So just to be really specific about that, and I've, I've just wrote a book last year, it's called the generosity practice. I didn't think I could actually teach it on paper. It took me so long to really just sit down and knock that out. Like it was a two year process, but anyway this is about. Like okay, Sarah, if right now you were to wander around your town where you live or your beautiful city. Cause I know where you live and you could offer every stranger the most. Just a gift that would delight you. Like I actually remember being in Lozan and there's this place there was, this is like 25 years ago. There was a place that was like a little cafe that had the rich. Almost like putting like hot to the cathedral. I know that really have to climb up there to get it is like, I've never forgotten that it's been so many years since I had that. And I was like, [00:31:00] if I were there and I were you, if I could give that to every stranger that would delight me and probably make them happy. So if I were to ask you what would be your version of that to give to. Sarah: Would it have to be something like tangible or in dental?  Christina: It can be, and it has nothing to do with your real capacity to give it. It's just something in your own heart that would delight you,  Sarah: right? Yeah. If I think about my work it would definitely be this permission piece. I feel like that's the biggest feedback I get from the book is people reading my book, say. Thank you. Thank you for the permission to do marketing. Like it feels good to me. So it would be going around, handing out permission, slip saying you can do it however you want. And that goes beyond marketing. I think it really just goes with business. Be who you are in business.  Christina: Yeah. So just to take that up a notch, like what color would the permission slip be? Sarah: [00:32:00] It would be. Emerald green.  Christina: Ooh. And if you were to put it like in a little cool envelope to make it a little more special, like maybe what would that look like?  Sarah: I think it would be a gold envelope, like really sick paper. Probably like one of these old seals on yeah.  Christina: We're, I'm taking this with you, Sarah is that, you know, you can go into a space of delight. Like you can even just leave the, well, this is my mission in life and I'm here to bring permission to everyone and that's what they love from me. Like there's also a space for you to be like, oh, I get to give people like these cool gold envelopes with like the Emerald green inside, and this is going to be awesome. So if you take that out to the outermost limits, that's the essence of the practice, like what feels good to offer to life today? And it really allows you the space to step back from your. And all of the sheds and all the expectations and just [00:33:00] decide, I would love to be an offering in this way today. And you could, there's so many ways to go at it, right? You can do it. What we just did. You can also think of a person that you love in your life and like what you would love to offer them. You can think about like what you'd love to offer the whole wide world. And then the deepest level of the practice. Let me just quiet my mind. And this is where it just sitting for 10 minutes is really powerful. You just sit for 10 minutes. You imagine yourself in this glorious place that makes you feel connected. And then you just wait in the unknown for like the gift, right? Like the, and my experience of this is things drop in from. I'm going to call it grace, you know, from all of life, from higher intelligence and it just drops and you're there to discern like, is this the gift or not? Yes, no. And that, that discerning process is incredibly important. Anyway, and then you land it and a lot of times people just get tears or either you're just. Oh, my gosh, this is a different day, but [00:34:00] even just for imagining what I could give to all of life today, and then you see yourself offering it as like, oh my God, what was bothering me? I forget, because this is so awesome. Like I got the rest of my day, like handled. So you can feel that that's, that's what I'm talking about. That's what helps you take rejection and not stop this subtitle to my book is 40 days to unstoppable. And that's for a reason because it makes you unstoppable. You're like, I love helping people. So that's the third piece that makes everything more human is to take control of your mindset and choose one of contribution.  Sarah: Yeah. And what did the two others again?  Christina: No, your why? So that's the marketing archetype and then pick the solid strategy. That really is your jam. Sarah: Wonderful. Yeah. I love that. And it, in a way it's. I love how you wrote the mindset book first, and then maybe that will lead into the, the marketing book, because I F I feel like I feel the same [00:35:00] about the marketing book. It then led to the sales book. Right? I have marketing like we're human and people ask me what. What about selling? And so I had to give myself permission to write the selling, like we're human book first because I thought, well, I'm not a sales person who am I to write that? So, you know, writing a book is a journey and it's a transformation by itself. So I can't wait to you. Find out more about your book and then hopefully you'll write the marketing book too. Christina: It's out there. Just said there, Sarah: this has been amazing. Thank you so much, Christina. We'll make sure that we link to the book and your website and everything in the, in the show notes. Is there any other link you would like? Well, the, the assessment link, maybe just share that one again. So that's  Christina: innate marketing genius.com/assessment. That will get you there in eight. Is I N N a T E [00:36:00] innate  Sarah: genius. I always have one last question. And that is what are you grateful for today or this week? Christina?  Christina: I'm really thankful for a group of people today. It was 32 of them that go into the ocean with me on Wednesdays and Fridays. And it was. 39 degrees in the water this morning. So we're just, we're there together suffering for two minutes and I, I just adore  Sarah: them all 39. That must be like two degrees Celsius or something. Wonderful. Yeah. Thank you so much for spending some time with me. It's been a delight.  Christina: I appreciate being here.

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out perfectionists to profitable powerhouses.She's been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Aromatherapist, Mind-Body Eating Coach, and NLP Practitioner. This allows her to bring an integrated and intuitive approach to her coaching.Today Kc shares the realities of being a leader, especially as a woman.  One of the challenges is burnout and Kc has a lot to say about this.  Plus, she touches on the difference between glossy marketing and substantive marketing and why it matters.  We chatted about emotional intelligence and Kaizen and even capsule wardrobe.   Kc Rossi's websiteDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Sometimes the marketing space can feel like a new frontier that you don't have the map to. But rest assured that in this episode you will discover ways that will not only make you feel at home but instill meaning and purpose on the journey. In this Women Developing Brilliance® - The Spirit of Business episode with Christina Frei, you will learn:

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur.  Jen Jones. A successful real estate agent and business coach, Jen has been in business for over 20 years.   She has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide. These days, Jen helps introverts get more business by helping them play to their strengths.  In this interview, she addresses the 5 strengths an introvert  brings to networking, 3 ideas on networking amidst strangers, and the ins and outs of becoming a best-selling author. Let's hear from Jen. Discover your marketing archetype.  in 5 minutes. Intropreneur Book by Jen Jones

Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself?  Today I'm chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to discover your Innate Marketing Genius through her five different Marketing Archetypes. These reveal the marketing strategies that work best for your personality so you can create innovative and authentic messaging to build trust with your audience and ultimately get the right clients to hire you. In today's episode we cover: - Finding your marketing lifestyle to help you stay consistent and get results - Why you don't need to be promoting yourself on every social platform  - How you can simplify your marketing process in a meaningful way - Ways you can position yourself as a compelling expert in your field that sets you apart - The individual traits of each Marketing Archetype and how they influence the path you align on with your clients  - How to access your archetype in the most authentic way to find your unique, personalized archetype  - What to do when you loathe marketing and how you can learn to find joy in it Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Every single business owner has the perfect way for them to make a difference in a way that they naturally connect with other humans.  –Christina Frei This episode is part of a series for the entrepreneurs in the Plan Simple Community about making the touch points in your business feel easier and more purposeful. I'm super excited to talk to Christina Frei about marketing.  Marketing is something a lot of us don't love (often because of our preconceived notions). Christina says that marketing is really an opportunity for business owners to make a difference in people's lives, so that they make the decision to move forward and work with you. It's a transformative transaction. It starts with the “inner game” of marketing. Are you ready to go out and change lives? Do you feel unstoppable? Do you know your magnetic way of helping others? And from there you find your innate marketing genius.  We talk about:  Having a contribution mindset and a generosity practice Remembering that fun is part of the equation Showing up as a compelling leader or expert (wherever you feel good showing up) and how that inspires people and makes them want to work with you Avoiding marketing resignation Understanding your own innate marketing archetype and using it to your advantage What generosity really means (a reminder a lot of women, especially moms, need) BIO Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston. LINKS https://www.innatemarketinggenius.com/ (https://www.innatemarketinggenius.com/) https://www.amazon.com/Generosity-Practice-40-Days-Unstoppable/dp/0578958023/ref=sr_1_1?dchild=1&keywords=generosity+practice+christina&qid=1633714771&sr=8-1 (The Generosity Practice) Doable Changes from this episode: GET GENEROUS. Think about a time when you loved giving something to someone and they loved receiving. Think about the energy that flowed out of that experience. What would you feel great giving right now? GET OUT OF YOUR OWN WAY. Start noticing how you feel when you send an email or do any other kind of marketing. Are you feeling resigned? Like somebody is going to see your message or respond? How can you change that attitude? Remember major change takes time, but you can assess and switch up your mindset before you hit send. FIGURE OUT OUR MARKETING ARCHETYPE. Christina identifies five marketing archetypes: nurturers, adventure guides, door openers, steady presences, and celebrators. Listen to her descriptions in the podcast or take the quiz on her website. What's your type? How can you work with your type instead of with what marketing gurus tell you that you should be doing?

In business, your marketing should be an extension of who you are, and not just another chore. When you approach marketing in an authentic way, barriers disappear and you are able to connect with your prospective clients in a new way. Branding and marketing consultant, Christina Frei, talks to Dolores Hirschmann about her authentic, and holistic approach to marketing. Christina takes pride in birthing the Innate Marketing Genius tools and methods which help brilliant, mission-based entrepreneurs become compelling experts and get great clients by simply being their own brand. Learn more as Christina shares how Innate Marketing Genius can grow your business and connect you to your natural inner marketing strategy.

We all have something that makes us unique. Once we identify and embrace this aspect of ourselves, we are able to utilize this quality so that clients will be attracted to us. Our true nature, or our archetype, creates an authenticity that is a powerful marketing tool.  To help us find our marketing archetype, we invited Christina Frei to the show. Christina is the founder of Innate Marketing Genius and a podcast host whose goal is to help get clients by being your true self.  

I'm Christina Frei, and I'm a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's episode is a marketing field study with 3 seasoned financial advisors . We're going to peal back the curtain and look at what's been working for them in their marketing? Where are their clients coming from?  What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn't it time to take a step back and look at what's actually working?  Let's meet our panel.Discover your marketing archetype.Panelists: Shawn CookMatthew SchroederCatherine Valega

I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what's working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let's hear from our panel. Discover your marketing archetype.Panelists: Elaine BlaisKim DawsonSusan Trotter

Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps entrepreneurs find their unique voice and marketing strategy, and she does so in the most thoughtful, mindful, and authentic way; she helps them find their superpower and teaches them how to use it to serve others in the best possible way. She has a book coming out, The Generosity Practice: 40 Days to Unstoppable. Find Christina online, on Facebook & LinkedIn, and check out her new book, The Generosity Practice: 40 Days to Unstoppable. Available on Amazon and other booksellers online! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Do your marketing efforts sometimes feel like a chore? Or, maybe your marketing strategies are in place, but they don't feel connected?When it comes to marketing, there are so many things to do that it becomes overwhelming. In our busy schedules as solopreneurs, we may not have enough hours all day to keep up with everything marketing-related. If you feel like you're required to consistently blog, post to your Instagram feed every day, show up on all social platforms, and do all the things you think you need to feel successful, I'm here to tell you that you don't. No matter what stage of your business you're in, the most effective marketing strategies are those that suit and feel right to you.My guest today is Christina Frei. Christina runs a great little marketing practice called Innate Marketing Genius, where she helps trusted advisors get great clients. Her secret sauce is her One Voice One Strategy program, where she identifies your deepest why and translates that into the perfect strategy that is one built for you. I am so excited to have Christina join me on the show. She will help us simplify our marketing strategy so that we can communicate what we do and who we serve in a focused and streamlined way. Your marketing strategy is tailored to you and represents YOU.If you're looking for a marketing method that works as an extension of you, instead of just another chore, then this episode is for you.  Let's get ready to dive in!Episode Highlights: ● [04:45] Importance of discovering your joyous service archetype when finding your genius● [05:14] What is an innate marketing genius and how it helps you get clients● [07:16] Identify your genius type: a nurturer, adventure guide, a door opener, or a steady presence● [11:01] Discovering your archetype category can help develop effective messaging and strategies● [12:05] How to figure out what type of marketing resonates with you without having to try everything at once● [19:43] Putting the One Voice One Strategy program to work in your entire marketing plan and strategy ● [24:36] Seven marketing strategies you can use and how to choose one that works● [27:17] How Innate Marketing Genius parallels Human Design● [34:15] Common roadblocks entrepreneurs face trying to adopt a new business strategyConnect with Christina: http://www.innatemarketinggenius.comhttp://www.innatemarketinggenius.com/assessmentGretchen Rubin's “ Four Tendencies Model”Links:Book a Human Design Life Purpose Reading with Lexie Get 1:1 support to create your most energetically aligned offer with a Service Design VIP DayBrowse Lexie's Business CoursesBrowse Human Design GuidesShop $15 Human Design Starter Kit: Using Human Design in BusinessUse Code: MAGNETICBUSINESS for 10% off your Human Design Starter KitShop $25 Email List Kickstarter Follow Lexie on Instagram @themagneticbusinesscoach 

Christina Frei has created her own method of finding your superpower and using the power of Why to create a perfect strategy to market your business. Innate Marketing Genius is a way to be authentic in how you connect with prospects. It teaches you how to trust your instincts and get clear on what's the best way forward for you. It connects you to your natural inner marketing strategy. Your marketing becomes an extension of who you are, instead of just another chore. This empowering approach changes everything. Barriers disappear, you connect with your prospective clients in a new way, you find powerful focus, you become exactly the marketer you've always known you are. That inner awesome has always been there, hasn't it? Let's discover it. Watch the video From Christina: For a long time, I focused on the strategic side of marketing. After graduating from Wellesley College, I worked as a media buyer for J. Walter Thompson (Unilever), as an account executive at TBWA/Chiat Day and Fallon McElligott (NBA), as a marketing manager in a Shelton, CT-based semiconductor company, as a business manager at a construction firm. It was all about doing the right thing and getting results. And that was great. But something was missing. It all felt very flat. When you contemplate what can happen in human connection, marketing sparkles with possibilities. It just needs to be real, vulnerable, authentic. And I get the allure of the “right strategy.” When I was a youth speaker obsessed with the Founding Fathers, I made cold calls to PTA parents, posted to Facebook, wrote a book – 5 Rockstars of the American Revolution – and eventually got on the History Channel and the Today Show. All the right things. (Yup, I met Henry Rollins – twice). In 2014, I needed to generate income quickly, and I decided I wanted to do this from the deepest part of myself. I was done following “good strategies.” Link to Christina's websites: https://www.innatemarketinggenius.com/# https://www.onevoiceonestrategy.com/ Link to free gift from Christina - your assessment

Christina Frei is a branding and marketing specialist and consultant for smart business owners who are trusted advisors to their clients. She helps them identify what she calls their “one voice, one strategy”, and brings sanity and clarity to their marketing life.  On this episode of the podcast, Christina and I talk about finding your “innate marketing genius.” Learn how to discover your marketing archetype, how this leads to your unique marketing strategy, and how to shift your marketing efforts to be more intuitive and more effective! We also discuss how to stop following marketing trends and just focus on what will work for you (and how to figure out what that is!). As an added bonus, we discuss how to make marketing more comfortable, and even more fun, so you can enjoy the marketing aspect of running your business. 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New HampshireToday we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is a Nurturer, where she loves making it safe for others to thrive. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her. Meet with ChristinaBrooke Adams Law 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas. Dog Coach LLC Meet with Christina

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor.Meet with ChristinaStephanie Audette Connor 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide. Meet with ChristinaWorks by JD

Today our founder had the absolute pleasure of being interviewed by another Personal Branding Expert, Christina Frei, Founder of Innate Marketing Genius!    Our Founder Jackie Zuk was interviewed by this rockstar to share her amazing wins through Email Marketing ;)    If you liked this podcast we want to hear from you on marketing topics you want to learn more about!!   Also definitely check out and follow Christina Frei!! :)   

My guest today is Christina Frei, creator of the Innate Marketing Genius program. From the moment we met, Christina instantly tuned in to what it was I was doing in the world. I felt a kinship with her, and it struck me that she was more than just an expert on marketing (which she is, btw).She's a deeply attuned, spiritual, and creative soul who recognizes that marketing isn't about the right strategy or the right result. It's about being as generous and authentic as you can be so that the right people can find their way to you. At its core, marketing is the art of living in generosity.In this conversation, we focus on what Christina calls "The Generosity Practice," an approach to meditation that is grounded in compassion, creativity, and intuition. I've personally been following the generosity practice for over six months. It is so inspiring and fun and it totally helps me meet every day with more playfulness and creativity.If you're in need of some grounding and mindfulness in your life, you're going to want to stick around for the whole conversation. In addition to our amazing dialogue, Christina also leads us through a guided meditation at the end, rooted in one of the elements of her generosity practice. You'll leave feeling filled up with energy and possibility.The Wonder Dome Newsletter http://bit.ly/3dTfdPi​Follow Andy on Twitter http://twitter.com/cahillaguerilla​Like us on Facebook http://facebook.com/mindfulcreative.coachEPISODE #34 NOTESberkeleypsychic.comheartmath.orgInnateMarketingGenius.comfacebook.com/innatemarketinggeniusinstagram.com/christinakfreilinkedin.com/in/christina-frei