The Know Like Trust Podcast

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what's working (and what's not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engagement List growth strategies that work in today's noisy digital world The underrated power of SMS and dynamic content Why real estate agents can't afford to be forgettable

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn't working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings. In this episode, Leslie shares: What triggered her transformation (and how a 3am wake-up call played a role) Why walking away from something successful is sometimes the most aligned decision How she combines real estate with divorce coaching to support women holistically The importance of values, messaging, and knowing who you're meant to serve Her approach isn't just white-glove real estate, it's full-spectrum support: from home buying to healing to personal styling. Leslie's story is proof that you don't have to do everything, you just have to do what's yours to do.   Connect with Leslie: Instagram: @leslielovesdenver Website: divorcecurious.icu Brokerage: milehimodern.com

What if the key to attracting your dream clients isn't about niching harder or hustling more, but about getting radically clear on your values? In this episode, I'm joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you're meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for. If you've ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era How agents can build scalable systems to stay top-of-mind AI tools Seth uses daily (and how he uses them effectively) What RealScout is doing with AI behind the scenes Seth's thoughts on personal branding, productivity, and mindset Rapid fire favorites: best AI tools, personal branding tips, and more Links: Follow Seth Price on LinkedIn: linkedin.com/in/sethprice Learn more about RealScout: realscout.com Sign up for The Sunbeam newsletter: postandbeamcreative.com Reach out to Christine: christine@postandbeamcreative.com

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them. Keith breaks down the real impact of AI, why we're not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations. Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch. Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly) Learn more about NextHome: https://www.nexthome.com

In this episode of the Know Like Trust podcast, Katie Lance is back for her third appearance, and we're diving headfirst into the world of AI, specifically how real estate professionals can use tools like ChatGPT and Canva to work smarter, not harder. We talk about saving time (yes, really), creating consistent content, and using AI to support your brand without losing your voice. Katie shares actionable ways to use ChatGPT as your personal content assistant; writing captions, brainstorming posts, repurposing video transcripts, even creating listing descriptions (with a friendly reminder to double-check for compliance and keep client info confidential).  This episode gives you the confidence to use AI in a way that's smart, efficient, and still 100% you. Visit Katie at https://www.katielance.com/ Grab her free resources here: https://www.katielance.com/freebies Katie's ChatGPT and AI Masterclass is hot off the presses: https://www.katielance.com/offers/3Vo45w2k/checkout Make sure to follow her on all the socials @katielance

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what's next. Laura shares: ✨ Why success can be both wonderful and hellish at the same time ✨ The burden of potential and how to harness it for growth ✨ A simple formula for landing media opportunities to build your brand ✨ How to be unapologetic about your ambition and show up boldly in your business   Grab Laura's Book: https://lauragassnerotting.com/resources/#books Learn more about Laura: https://lauragassnerotting.com/ Follow Laura @heylgo on all the socials

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan. Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate. What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul's approach proves that standing out means bringing your full self to your business. Tune in to discover: How Paul transitioned from running restaurants to selling real estate The ways he infuses his love of food into his real estate business Why authenticity and differentiation are the keys to success The biggest lesson he brought from the restaurant industry into real estate (this one may surprise you) Visit Paul on his website here. Follow Paul on Instagram. Subscribe to Paul's YouTube page.

In this episode of Know Like Trust, I'm joined by the unapologetic, no-nonsense president of the Zero F's Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into: How Erica developed her brand voice (spoiler: it didn't happen overnight) Why trying to sound like everyone else is the fastest way to be ignored The power of showing up as your full self—online and in business The one shift you need to make to stop overthinking your content Why giving away your best insights actually builds trust (not dilutes your value) If you've ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica's 30-day challenge to start showing up unapologetically. Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure

I'm joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories. Wayne and I dive deep into: ✨ The power of authentic brand voice—how to build a reputation that sticks. ✨ Why storytelling is the foundation of successful marketing. ✨ The importance of owning who you are in business (and in life). ✨ How real estate professionals (and entrepreneurs in any field) can stand out by embracing what makes them different. Wayne's journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business. Connect with Wayne & Quinto Marketing: Website: https://cuentomarketing.com/ LinkedIn: https://www.linkedin.com/in/waynepartello/

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp's groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools. Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape. Learn more about eXp Realty: https://www.exprealty.com/ Follow Wendy on all the socials: Instagram: https://www.instagram.com/brandwendy/ Facebook: https://www.facebook.com/wendy.forsythe LinkedIn: https://www.linkedin.com/in/wendyforsythe/   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com Post & Beam YouTube Channel

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.

Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom's old-school maps, I'll walk you through practical tips to set yourself up for a successful 2025. Here's what we cover: ✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your personal brand. ✨ How to amplify your brand with a marketing strategy that works. Plus, I'm introducing ELEVATE—my 3-week coaching program to help you awaken, activate, and amplify your brand with clarity and confidence. Classes start January 8th, and spaces are limited, so don't wait! Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends, it's Christine, and I'm back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell. Tune in and learn how you can keep your head in the game during tough times in real estate—because, let's face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life. Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note! So, if you're ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don't forget to grab Kristine's gratitude guide at KristineNewell.com. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com

Welcome back to Know Like Trust! Today, I'm joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective! Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia's method offers simple but powerful ways to connect with others and lead with intention. She also dives into the “question mark” as a gateway to curiosity and collaboration, and explains how understanding these “punctuation preferences” can bring teams closer and improve outcomes. If you're ready for an inspiring new approach to leadership and relationships, hit play now! And don't miss Julia's 5-minute mini-keynote on Vimeo—just search “Behavioral Punctuation” and get ready to see communication in a whole new way. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com Here's how to connect with Julia: Momenteam.com Julia Douglas, Behavioral Punctuation on Vimeo Julia Douglas on LinkedIN

Welcome back to Know Like Trust! Today, I'm chatting with Michelle Goodridge, founder and CEO of Real MG, a global networking community for women in real estate—and you're in for something special! Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and staying true to what brings you joy in this fast-paced industry. If you're looking to reignite your purpose and deepen connections, get comfy and hit play! And don't miss Michelle's insights by following Real MG on social. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com Here's how to connect with Michelle: RealMG.com hello@real-mg.com Michelle Goodridge on LinkedIN Michelle Goodridge on Instagram  

Welcome back to Know Like Trust! Today, I'm chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat! Today, we're diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you're an introvert or extrovert.   Darnell also shares how to stay top-of-mind with clients, even when transactions are slow— SPOILER ALERT: it's all about genuine care and connection! Plus, we talk about anticipating objections and personalizing outreach for stronger relationships. If you're ready to unleash your creativity, supercharge your entrepreneurial journey, and have some fun, hit play now! Don't forget to grab Darnell's free gift, “Amplify Your Time,” at darnellbrown.com/amplify. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com Here's how to connect with Darnell: DarnellBrown.com hi@darnellbrown.com Join Forge

In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she's using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients. Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.  Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Jocelyn Vas at jocelyn@finaloffer.com Learn more about Final Offer: finaloffer.com Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends, it's Christine, and I'm back with another episode of Know Like Trust! Today, I'm sitting down with real estate leader Kristine Newell, and trust me, you'll want to take notes on this one! We're diving into how you can keep your head in the game during tough times in real estate—because, let's face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life. Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note! So, if you're ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don't forget to grab Kristine's gratitude guide at KristineNewell.com. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it's time to audit your personal brand—and don't worry—no accountant necessary!  Your personal brand is so much more than a logo or a catchy tagline. It's the vibe you're putting out, the story you're telling, and the value you bring to your clients every day. REALTORS, your brand is the first impression you make, and if it's not working for you, it's definitely working against you. In under 10 minutes, we'll break down why regular brand audits are a must to stay consistent, relevant, and trustworthy. Plus—I've got you covered with a free Brand and Digital Audit Checklist to make it super simple! Ready to make sure your brand shine? Grab your free checklist at https://www.postandbeamcreative.com/brandaudit  and let's get you polished to perfection! Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry. Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth. Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond. Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify Register for Katie's Mastermind program here: https://www.katielance.com/mastermind   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Katie Lance at Katie@KatieLance.com Katie Lance Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I chat with Colleen Barry, CEO of Gibson Sotheby's International Realty in Massachusetts, about the transformative power of connection in the real estate industry - and in life. Colleen shares her inspiring journey of building a successful real estate firm by fostering genuine connections. We discuss everything from what positive leadership can look like, being present as a parent, some good books, and more! Tune in for a great conversation proving that real connections and a positive mindset aren't just nice to have, but essential for thriving in the competitive world of real estate. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Colleen Barry at GibsonSothebysRealty.com Colleen Barry Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey everyone! Buckle up because in this episode of Know Like Trust, I'm chatting with the powerhouse real estate duo from Watertown, Massachusetts: Mike Delrose Sr. and Mike Delrose Jr. These guys are not just veterans in real estate—they're legends. Together, we dive into the change in real estate commissions that's hitting Massachusetts. Mike Sr. shares his no-nonsense perspective on how seasoned pros can handle these changes. Mike Jr. jumps in with a fresh perspective on educating clients and adjusting strategies in this new landscape. From first-time homebuyers to luxury markets, these guys have seen it all and have some exceptional advice for staying ahead.  Curious about how this affects you or your clients? Want to know why seasoned agents are still the ones to beat? Tune in for some great insight and solid strategies! Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram DelRose McShane Team at Coldwell Banker Sign up for The Sunbeam newsletter: postandbeamcreative.com Check out our AMAZING digital course, Clicks to Closings

In this episode of Know Like Trust, I chat with Cynthia Cohn, a top-performing real estate pro from Pasadena, California, and former Ritz-Carlton hospitality expert. Cynthia shares how her experience in luxury hotel service has shaped her meticulous approach to real estate. We explore how the Kaizen Method informs her approach to setting and acheiving her goals. And we dive into how she manages seamless client experiences - including remote property sales during the pandemic! Tune in to hear how Cynthia's client-centric mindset, strategic systems, and resilience have driven her success, and gain insights into overcoming industry challenges with transparency and clear communication. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Cynthia Cohn at cynthia@cynthiacohn.com Cynthia Cohn Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

Today, I'm bringing you a super quick but power-packed mini pod all about personal branding, inspired by my recent meeting with two fantastic yoga teachers. What do yoga teachers and real estate pros have in common? Both are trusted advisors who create safe, transformative spaces for their clients. The trust built in the yoga studio can easily extend to other significant life events—like buying or selling a home. Creating trust and comfort with clients to guide them through yoga and make the practice positive and meaningful, is exactly what clients want when they are buying and selling a house, right? The takeaway? Infuse your brand with your passion! Your personal brand is all about YOU—your reputation, your vibe, and how you make people feel. When you weave your passions into your business, you create authentic connections and attract your dream clients. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Schedule a free consultation with Christine Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she's using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients. Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.  Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Jocelyn Vas at jocelyn@finaloffer.com Learn more about Final Offer: finaloffer.com Sign up for The Sunbeam newsletter: postandbeamcreative.com  

In this episode of Know Like Trust, I sit down with Heather Elias, a dynamic force in the real estate world. Heather shares her incredible journey from journalism to real estate, her passion for authenticity and transparency, and her insights on how agents can elevate their value. We dive deep into the changing landscape of real estate, the importance of content creation, and how to redefine success on your own terms. Tune in for a conversation filled with actionable advice and inspiring stories that will leave you feeling empowered and optimistic about the future.   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Heather Elias LinkedIn

In this episode, I interview Crystal White, Vice President of Agent Development at FC Tucker Company. Crystal shares her journey from REALTOR to coach and trainer, emphasizing the importance of confidence in a real estate industry that is seemingly being turned upside down. We discuss actionable strategies for overcoming fear, embracing change, and building confidence to serve clients better. Tune in for a conversation filled with energy and practical advice to get you through these tough times in a winning position.   Learn more about FC Tucker by visiting their website here. Connect with Crystal on Instagram.

Whether you're a seasoned pro or just getting started, mastering email marketing is a total game-changer. It's one of those tools that's incredibly powerful yet often overlooked and underestimated. In this episode, I'm sharing 3 tips to score you more listings through email marketing, without taking up tons of your time. These tips will get you started on the path to an email marketing strategy that will guarantee you get more business. And if you're serious about taking your email marketing skills to the next level, my digital course, Clicks to Closings is re-launching on June 21st! It's even better than the first one. Sign up at postandbeamcreative.com to get all the details.    

In this episode, I spoke with my very dear friend, mentor - the fabulous Debra Trappen. Debra is an empowerment coach and visionary, and in this conversation, she's sharing all the details about her newest creation: Red Threads Collective. Red Threads is an amazing community where you can be your unapologetic self, speak your truth, and develop confidence to grow and become everything you were meant to be.  We dive deep into what it truly means to belong, not just blend in. And let me tell you, Red Threads Collective is the place to make it happen. It's where women come together to lift each other up, swap stories, and tackle some juicy topics head-on. So if you're ready to level up, find your tribe, and invest in yourself, this is your golden ticket. Don't miss out—tune in now and discover how to join this amazing community!   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Debra Tappen Instagram Red Threads Collective Instagram collective@redthreadscollective.com Christine George Instagram

In episode 80 of the Know Like Trust Podcast, Christine welcomes Instagram expert Michelle Berman, founder of Berman Media PD. Michelle shares her journey from leaving Corporate America to entrepreneurship driven by a passion for personalized client care. Discover why Instagram is more than just a social media platform for businesses, and how its versatility sets it apart from other platforms like Snapchat and TikTok. Christine and Michelle dive into why real estate professionals should focus on Instagram, emphasizing its role as a dynamic website offering a personal touch. Learn about common mistakes agents make on Instagram and key takeaways for leveraging the platform for business growth, including accessibility, measuring ROI, and mastering content strategy. Tune in for actionable insights and expert advice on navigating the world of Instagram marketing effectively!   Make sure to connect with Michelle on her website and on all the socials. https://michelle-berman.mykajabi.com/ https://www.instagram.com/bermanmediasocial/  

Whether you're a seasoned agent or just getting started, mastering active listening is a game-changer. It's one of those skills that's deceptively simple yet absolutely crucial. But don't worry, I've got your back—In this episode, I share five practical tips to help you become a listening pro, build trust with clients, and boost your business. Hey, it's Christine, and welcome to episode 79 of the Know Like Trust podcast! Today, we're exploring a topic that's been on my mind for a while: the art of listening. Because let's be real, we all want to feel heard, seen, and appreciated, right? Whether you're a lender, a real estate agent, or a coach, this episode is packed with insights to sharpen your listening skills. If you're ready to take your service to the next level, don't miss these listening strategies! For more tips on listening, check out Episode 54 with Diane Terry.

Karen Stone is a REALTOR who has successfully reinvented herself multiple times, transitioning from corporate marketer to Manhattan REALTOR, and then to Park City, Utah. In this episode, Karen shares her journey, including how she overcame limiting beliefs, built a thriving real estate business, and adapted to new markets. If you're a real estate professional looking to make a transition or level up, this episode is for you. Tune in to discover actionable tips on how to make bold moves, find mentors, and adapt your marketing strategies to new environments. If you're considering a pivot, don't miss this episode. Connect with Karen. Instagram Youtube Karen's website American Dream TV

In our latest Know Like Trust for Real Estate episode, I chatted with Jennifer Staats, the entrepreneurial force behind Staats Solutions. Jennifer's company specializes in virtual operations management for real estate teams and brokerages, bringing scalability and efficiency to the often chaotic and non-glamorous business back end. Her real estate story began when she became a real estate agent and went on to create her successful operations firm, Staats Solutions, which helps clients scale, streamline, and implement pivotal tech tools.   Make sure to follow Jen: https://staatssolutions.com/ https://www.instagram.com/jennifertherealtor/  

We are replaying one of our most beloved episodes! Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker. Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training. This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales. Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset. Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential. Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism. In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth. Here are all the ways to connect: Relentless to Rise Book The top 1% of Life Kathleen Black Instagram Instagram Post and Beam Creative Instagram Christine George Instagram

In this podcast episode, we dive into the world of Sam Hewit, a real estate pro from Toronto with 25 years under her belt. Sam's story is about growth and empowerment, from her early days answering phones to selling homes and now mentoring agents for long-term success. She gives agents strategies to avoid the highs and lows of real estate and stay a steady course. Sam leads the team at Royal LePage Signature, the biggest Royal LePage franchise in Canada, and she's got some innovative strategies to share. Her connectivity plan is a game-changer for increasing transactions year over year. But there's more to Sam than real estate. She's passionate about helping women in business find their stride and stay true to themselves. Her BecomingHER conference is a big deal for women entrepreneurs, and I'm stoked to attend it in Toronto next year. Tune in to hear Sam's story, her strategies for success, and how she's making a difference for women in business. It's real talk with real insights. Don't miss it! Click here to listen. Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the links mentioned in the show and all the ways to connect: Sam Hewit Instagram BecomingHER BecomingHER Instagram Post and Beam Creative Instagram Christine George Instagram

Welcome to our first KLT Mini-Pod! These mini-pods are meant to be short, sweet, and full of actionable insights you can apply immediately to your real estate business. In this mini-pod, Carrie and I dive into a lively discussion about the importance of authenticity and consistency in personal branding. Our chat, sparked by Kate Middleton's recent faux pas and doctored photo, really hit home for us as real estate marketers. It got us thinking about the real essence of branding, which isn't just about your logo but your entire public persona—your reputation. Here's what we want you to take away: Authenticity is vital: Showing your true self, flaws and all, resonates more than trying to appear perfect. Stay consistent: Mixing messages or visuals can confuse your audience - and confusion doesn't sell. A clear and consistent brand builds trust. Rely on professionals: Outsourcing experts can make a huge difference. Focus on your strengths and let the specialists handle the rest. Focusing on your strengths and leaving the rest to those who do it best has immense power.

In real estate, one year without a sale can feel like an eternity. But for Diana Zaya, that tough year was a turning point. She leaned into data to help guide her path forward. She went on to close four million in sales the following year, which was a lot 25 years ago. It was at this point that Diana's love of data began.  Now leading Maverick Systems, Diana equips real estate brokerages with the tools to boost agent performance and retention and attract agents who fit into the organization's model and culture. The secret is understanding the metrics, deciphering the trends, and using them to carve out a competitive edge. For those of you thinking, "Data, metrics, trends... that's not my language," you're not alone. I'll be the first to admit that data analysis isn't my strength. But here's the thing: it doesn't have to be. Diana has this way of translating data into actionable insights that even analytical minds can get behind. She's got a knack for narrowing in on the metrics that get to the root of any problem—or opportunity. Diana believes that pinpointing the problem is half the battle. Once you've got that down, the path to resolution becomes a whole lot clearer. In this episode, Diana walks you through understanding customer personas and tailoring strategies to win new listings.  So whether you're a Broker/Owner, seasoned agent, or just dipping your toes into the real estate market, tune in. Diana's insights might just transform how you look at your business—and your bottom line.  Connect with Diana at: diana@mavericksystems.com Visit https://mavericksystems.com/ and grab your FREE value prop guide.

Today, we're diving into a topic that, let's be honest, doesn't get the spotlight it deserves – retiring from real estate without leaving money on the table or feeling lost. Our special guest is Nancy Robinson, the VP of Sales at Christie's International Real Estate - Sereno in Northern, CA. Nancy is uber passionate when it comes to preparing agents for a smooth and profitable retirement. According to the National Association of REALTORS, the average age of a REALTOR is 57 and more than 65% of REALTORS are over age 50. The reality is that many of these agents are hitting retirement age unprepared. Many agents find themselves at a crossroads, financially strapped or emotionally unready to step back, despite knowing it's time. In this episode, Nancy addresses these head-on with practical steps like setting up a SEP IRA with automatic savings, keeping tabs on your source of business, marketing consistently to your SOI, and the importance of finding a mentor or coach. Plus, she talks about building a trustworthy alliance to pass the torch smoothly. If you're a real estate agent or Broker/Owner or Manager who supports real estate agents, tune in and connect with Nancy. Connect with Nancy Nancyrobinson@sereno.com LinkedIn Instagram Facebook Christie's International Real Estate - Sereno

Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker. Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training. This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales. Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset. Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential. Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism. In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth. Take a listen to the entire episode and connect with Kathleen. The Relentless One documentary trailer: https://youtu.be/yBBgs0PhO6U?si=PdOuHTwoaYSpAtol Relentless to Rise Book - https://kathleenblackcoaching.com/books/relentless-to-rise/ The top 1% of Life - https://kathleenblackcoaching.com/books/the-top-1-percent-life/ Instagram https://www.instagram.com/kathleenblack_/

In our latest Episode of Know Like Trust for Real Estate, we delve into the inspiring world of Kama Burton, a trailblazer in the real estate industry.  Kama is not only a seasoned real estate agent and Broker/Owner but also a dynamic speaker, fair housing advocate, and the visionary Founder of Loving Me 1st, a non-profit organization. Kama shared her journey through real estate and leadership and how her personal experiences catalyzed Kama's commitment to creating opportunities in homeownership, leadership development, and enhancing the quality of life for others. Kama gave us these three core pieces of advice: Love who you are first – Embrace your identity and worth. Empower others – Use your strengths to uplift those around you. Educate yourself – Harness the power of knowledge to drive change. These principles are the bedrock of her approach to leadership and community engagement.  Don't miss this opportunity to gain from Kama's wisdom and experience.  Ready to be inspired? Learn more about Loving Me 1st. Visit their website. Follow Kama on Instagram.

We're replaying one of our most popular episodes.  Christine D'Ercole is a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational. In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling.  Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same. In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves. Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged. Christine left us with three invaluable pieces of advice: The most powerful thing someone can say to you is what you say to yourself. Let's stop fighting with our bodies and explore what we are built for. Remember that in our desire to get somewhere else to be in the journey. You can find Christine on Instagram or visit her website at christinedercole.com.

Martha Melendez is REALTOR and the VP of Talent Acquistion with Engle and Volkers Aspire Group on the Florida Space Coast. Martha is not your average REALTOR. She's a woman on a mission to make her dreams a reality, and she does so by being intentional. Martha's formula for achieving success looks like this: Write your vision down and review it every day. In Martha's case, she creates a vision board each year. Utilizing images, words and photography, she visualizes her goals and dreams for the coming year. Follow the 20/20/20 Rule.  Each day consume 20 minutes of something motivational, spend 20 minutes getting your house in order and invest 20 minutes in movement. Implement a daily ritual. Creating habits and time blocking are key to ensuring your vision becomes a reality. Connect with martha at DreamLifeMartha.com

In a refreshing twist, this week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance.   I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR.   Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls: Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content. Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management. Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution. Take a listen and let me know what you think.   Tune into Katie's Podcast here.   Follow Stephanie on Instagram here.

This week, I had the privilege of hosting an incredible guest on our podcast, Christine D'Ercole. As a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational.   In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling.     Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same.   In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves.   Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged.   Christine left us with three invaluable pieces of advice: The most powerful thing someone can say to you is what you say to yourself. Let's stop fighting with our bodies and explore what we are built for. Remember that in our desire to get somewhere else to be in the journey. You can find Christine on Instagram or visit her website at christinedercole.com.   Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Can I tell you how excited I am to introduce you to Hilary Saunders? Hilary is the Chief Broker Officer and Co-founder of SIDE, Inc.   She's intelligent, humble, kind, and incredibly articulate. She has a passion for helping people - she's so genuine, and she wholeheartedly believes in the mission of SIDE. She's also a mom, wife, and someone who cares deeply about the future of women in leadership.   In our chat, she shared her thoughts on what makes an effective leader, how to bring more women into leadership positions, and the grassroots efforts SIDE has undertaken to improve fair housing across the US.   Hilary's advice to our community: Understand your unique value proposition. It's foundational to your growth. Put your oxygen mask on first, so you have what you need to show up for others. Ask for help. Asking for help should not be a stigma. It's ok to ask. It's preferred. Hilary is also the co-host of Own it, a podcast by SIDE, Inc. Subscribe to her podcast here.   Follow Hilary on Instagram.   Learn more about SIDE's commitment to fair housing, diversity, equity, and inclusion here.   Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!   Listen to the entire episode, and let me know what you think.

This is an episode that's near and dear to my heart. It's breast cancer awareness month.   For those who don't know, I'm a breast cancer survivor. In honor of raising breast cancer awareness, we've invited Jenna Russo to join us. Jenna is also a breast cancer survivor and happens to be the stepdaughter of our friend, Betti Russo.   Jenna was diagnosed with Stage 2 triple-negative breast cancer as a young mom. Her son, Nicholas, was just six months old when she was diagnosed.   Jenna talks about her treatment, recovery, and life after breast cancer. Jenna's pearls of wisdom? Advocate for yourself. No one knows your body better than you! Don't let anyone tell you you're fine. If you feel something, get it checked out. If you do get a diagnosis, take someone to all your appointments. It helps to have someone else go through it with you. Get your mammogram. Early detection saves lives.   Click here for more information about breast cancer and early detection.   Grab the Real Estate Lifestyle Daily Ritual here.   Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

In this episode, we chatted with Michele Bellisari, a top-performing REALTOR renowned for her niche expertise. Michele unpacked the advantage of specializing in a particular real estate niche.   She guided us through the steps to identify the ideal niche tailored to your unique strengths and offered insights on how to magnetically attract your target audience.     Grab a notebook and a pen because there are soooo many pearls in this episode. As the saying goes, the riches are in the niches.   Here are Michele's 3 biggest pieces of advice: Pick a listing niche and get it on your white board! Stay educated no matter your age. It will keep you relevant. Find a community that supports you. You can find Michele in all of these places.. Soooboca.com sipsocialsell.com Instagram: https://www.instagram.com/themichelebee/   Grab Michele's free resource, 50 Thriving Niches here.   Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

What is publicity and why are podcasts are a strategic way to build your your brand?   This episode dives into the art of landing valuable podcast interview opportunities. I sat down with Christina Lenkowski, a PR industry veteran and seasoned podcaster who shares her insights on crafting compelling pitches, targeting the right shows, and building meaningful connections with hosts.   Discover actionable strategies that will help you break through the noise, secure sought-after podcast slots, and effectively share your story with a wider audience.   Christina offered 3 pieces of advice regarding podcasts guesting, Your business will not grow if you're not visible so don't let imposter syndrome flare up. You can do this. Have a service over self mindset when putting yourself out there. Use your podcast appearance in perpetuity. It can be repurposed on your blog, website and in your social media. You can learn more about Christina by visiting her website.   Take her podcast publicity quiz here.