Marketing for Humans

Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you. Sarah Santacroce: Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.As a ‘Hippie turned Business Coach', Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin'.Sarah's Links: My visit to Sarah's Humane Marketing show. Grow Your Business without Social Media  WorkshopSarah Santacroce's WebsiteSarah's YouTube ChannelSarah's Twitter Feed Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing Make Facebook One Click SaferThe Books Sarah Mentioned: The Membership Economy by Robbie Kellman BaxterThe Art of Gathering by Priya ParkerThe Book of Beautiful Questions by Warren BergerDiscover your Innate Marketing Genius type here. 

Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way.   She's the perfect person to address this because she's been creating websites since 2011and has a long track record in the ad and marketing industries. Maureen Ciaccio's website

Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York.  Kristi brings calm and sanity to your social media and other digital marketing.  In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting.  She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective.  Working on a  funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.Kristi Mitchell's WebsiteDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Today I am joined by Lexie Sparrow,  a business coach who leads with Human Design.  Like myself, Lexie makes sure your business reflects your strengths.  Today's chat is  specifically about developing your offer.  She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you're a new service provider.   Let's get the scoop from Lexie. Lexie Sparrow's WebsiteDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts.   Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients.  Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It's way more thoughtful and nuanced than that.  In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen.  We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that.  So let's learn how to treat your clients well using strategically chosen promotional products.Gina's Website - Promo Print PlusDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Shannon Giordano will tell you she's not a digital native but she loves social media when it's used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online.  Her  goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.We discussed: How to get clients on InstagramHow to build trust on InstagramWhat makes a Facebook group actually workWhat to do about all the negative impacts of social mediaExamples of what works for all of thisShannon's Website: Serendipity Social MediaDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out perfectionists to profitable powerhouses.She's been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Aromatherapist, Mind-Body Eating Coach, and NLP Practitioner. This allows her to bring an integrated and intuitive approach to her coaching.Today Kc shares the realities of being a leader, especially as a woman.  One of the challenges is burnout and Kc has a lot to say about this.  Plus, she touches on the difference between glossy marketing and substantive marketing and why it matters.  We chatted about emotional intelligence and Kaizen and even capsule wardrobe.   Kc Rossi's websiteDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase The Generosity Practice Book. 

Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru.  KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people.  Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week.  What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator.  She loves to bring the good life, and she's a walking party wherever she goes. Just ask the Wolfpack members. She's a natural marketer, on Instagram with lots of jolly posts about in the ocean.  I've personally been inspired by KyAnn's fortitude and have been cold-dipping since June 2021.  2 days after I recorded this, I did one of the hardest things I've ever done: dipped in 40 degree water during an ice storm and low tide.  KyAnn's BackgroundKyAnn has been a registered Architect and LEED Accredited Professional since 2007. While remaining active in design, KyAnn's career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.@whwolfpack on InstagramDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase  The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur.  Jen Jones. A successful real estate agent and business coach, Jen has been in business for over 20 years.   She has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide. These days, Jen helps introverts get more business by helping them play to their strengths.  In this interview, she addresses the 5 strengths an introvert  brings to networking, 3 ideas on networking amidst strangers, and the ins and outs of becoming a best-selling author. Let's hear from Jen. Discover your marketing archetype.  in 5 minutes. Intropreneur Book by Jen Jones

I'm Christina Frei, and I'm a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's episode is a marketing field study with 3 seasoned financial advisors . We're going to peal back the curtain and look at what's been working for them in their marketing? Where are their clients coming from?  What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn't it time to take a step back and look at what's actually working?  Let's meet our panel.Discover your marketing archetype.Panelists: Shawn CookMatthew SchroederCatherine Valega

I'm Christina Frei, and I'm a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today's episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what's working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let's hear from our panel. Discover your marketing archetype.Panelists: Elaine BlaisKim DawsonSusan Trotter

I'm Christina Frei, and I'm a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today's episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you'll some insights into what's working for specific business needs. We do a good ole fashioned field study, and check in on what's working. So sit back and be inspired for your own marketing. Tell a better brand story: Discover your marketing archetype.Panelists:Becky Suciu, Furniture Re-finisherMary McRae, J. Hilburn AssociatesLolli Leeson, Juice+, Tower Garden, and Health Coach

Hello. I'm Christina Frei, and I'm a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are. Today's episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares  what's actually working, which is the opposite needing to do 10 strategies and hoping for the best.  Not sustainable.   So let's stop and check in with some experts. I personally would LOVE to have have cracked all the cool new marketing apps, but I've built my business on studying what works.  Let's hear from these transformational professionals and understand what's working for them so that you can make better choices with your own marketing. Discover your marketing archetype.Panelists:Lisa DahlHeather MaguireLauren d'Agostino

I'm Christina Frei, and I'm a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today's episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do.  It's so easy to chase the marketing shiny toy, and there's always urgency to try something new to get more clients.  But it's not sustainable to do it all,  so we're going to stop for a second, and check in on what's working, in particular for these experts.  I too can get enamored by marketing ideas and take a bunch of  programs to solve this, but I've built my business on studying what works.  Let's hear from these real estate professionals and understand what's working for them so that you can make better choices with your own marketing. Discover your marketing archetype. Panelists: Maura AllardChristine McCarronCarey Gatto

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New HampshireToday we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is a Nurturer, where she loves making it safe for others to thrive. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her. Meet with ChristinaBrooke Adams Law 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas. Dog Coach LLC Meet with Christina

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor.Meet with ChristinaStephanie Audette Connor 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide. Meet with ChristinaWorks by JD

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s.  Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction.So there you go: marketing ideas for a Nurturer. Meet with ChristinaKaren Delano 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business.  Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher. Meet with ChristinaAmy BucherJenn Wentworth

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.Meet with ChristinaFrancie King

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we will be hearing from Lisa Ann Schraffa Santin, a personal stylist based in the North Shore of Boston. Lisa is a Door Opener, which means she loves opening up doors of perception for people, and she has a background with Eileen Fisher. She cares deeply about sustainability, which I love because I just figured out how to buy used clothing online on Thredup.  Working with Lisa means you will feel great every day by owning a sustainable, empowering wardrobe that works for your lifestyle.   Let’s welcome Lisa! Meet with ChristinaLisa Ann Schraffa SantinJenn Wentworth

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here. Today I am featuring 4 Celebrators. This is the Innate Marketing Genius type that brings the flair, whether through humor, fun, or beauty. Your deepest why is wanting others to live the good life. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!Sarah Prescott, Dog Coach LLCMichael Dolce, Web DesignerKeri Califano, Real Estate Agent, William RaveisBecky Suciu, Furniture Restorer

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here. Today I am featuring 4 Steady Presences. This is the Innate Marketing Genius type that operates as the calm in the storm. Your deepest why is assuring people they have what they need to move forward, and you do that by offering deep expertise, deep resources, and even a deep network of people. Often Steady Presences don't want to stand out, so the question is always how to distinguish yourself. This panel consists of 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!---Kate Hollis, Copywriter - Sales CopyJeff Rolke, Goldcoast Mortgage ServicesMaureen Pomeroy, Pomeroy Law PC. Business AttorneyMike Stare, Doctor of Physical Therapy, Personal Trainer, Certified Board Nutritionist, Spectrum Fitness

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here. Today I am featuring 3 Door Openers. Door Openers offer lots of ideas and ways of looking at things. Your deepest why is showing all the possibilities in perception. Here are 3 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!Andy Cahill, Life CoachJeffrey Kelley, Digital MarketerJudi McLaughlin, Copywriter

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here. Today I am featuring 4 Adventure Guides on this panel. This is the Innate Marketing Genius type that sees what's possible for your peeps way before they do, as far as big goals. Your deepest why is making sure people live life to the fullest. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!Carey Gatto, real estate agentJen Jones, introvert networking expert and real estate agentJim Zartman, Enneagram expertNoelle Leblanc, co-working space owner

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.Today I am featuring 4 Nurturers. This is the Innate Marketing Genius type that brings sanctuary to any situation. Your deepest why is making it safe for others to thrive. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!Peyton Pugmire, Intuitive Reader and ArtistAmy Berenson, Life and Career CoachAmanda Hammett, Millennial TranslatorSarah MacBurnie Liporto, real estate agentFind out your own genius type!

Today's episode features Jeffrey Kelley, digital marketing expert based in the Seattle WA area. His company, AssetLab is a one-stop shop for social media, website design, google and bing ads, and event marketing. He specializes in online events that go viral, especially for non-profit organizations. Today Jeff is going to share his 5 top recommendations for marketing during COVID, because business has gone online like never before and he is perfectly positioned to talk about this. i can't wait for you to hear his advice. Here is Jeffrey Kelley. Asset Lab WebsiteInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Susan Barron Finn runs a Digital marketing company called Rise Above Noise, and she helps her clients stay authentic on social media and email marketing. Susan is a generous soul and I can’t wait for you to meet her and listen to her ideas. Let's get started.Susan Finn OnlineRise Above Noise Facebook GroupInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Our guest today is Jen Jones, introvert networker extraordinaire. Jen runs a successful real estate business in the Sturbridge, MA area and runs a very active Facebook group for people who want to get better results with their networking. It's called Connect and Elevate. Let’s hear what Jen has to say about Networking for Introverts. Connect & Elevate Facebook GroupInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Today, it’s all about “How to Sell Using Email.” And our guest is Jackie Zuk, owner of *Next On Scene*. Jackie is a powerhouse that helps her clients get results with their emails, and today, she’s sharing her secrets so that you can get results too. Jackie is an all around digital marketing expert, and I recommend that you check out her masterminds on Nextonscene.com. Next On SceneInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

For today’s episode, we’re taking a deep dive into How to Change the World as a Business Owner in a time of Black Lives Matter and COVID-19. Di Ciruolo owns Staffing Studios, a staffing company based in the North Shore of Boston, and she runs a Facebook Group called Ally Up! that helps educate people about diversity and the nature of oppression. She is scheduled to publish a book of the same name soon. Andy Cahill is a transformational coach who has held white caucuses and supports different organizations dedicated to diversity. They are not officially marketing professionals, but both own their own businesses AND are making a difference related to diversity. Let's hear how they are showing up with courage in this time. Ally Up Facebook GroupWonderDome PodcastMindful Creative - Andy Cahill's websiteInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Today we will hear from Kate Hollis, a copywriter based in the Boston area who will share how to create great content on a consistent basis. I hired Kate to do a sales page and an automated email series, and she totally got my voice. She’s also been part of the Massachusetts Historical Commission and has a background in HR, managing a team. Here’s Kate!Kate HollisInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Today's episode features Zack Reboletti, an SEO expert based in Chicago IL. That’s his entire gig: SEO. It’s his true passion. You might find that odd and so did I when I first hired him earlier this year, but it turns out that SEO is not simply mechanical like I thought. There’s a lot going on that I wasn’t aware of which you'll hear about in this episode. I hope you feel the same way once you’ve listened to Zack. I mean, hey, if it gets you great clients, right? Here is Zack Reboletti. Web FocusedInnate Marketing Genius AssessmentThe Innate Marketing Geniuses FB Group

Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Erin Dicarlo and Lauren Watts run Dovetail Companies, which serves aging populations and their families so they make the right decisions and have the means to do it. These gals are part of a culture change aimed at giving more respect to those in their 80s, 90s . They work regularly with this more vulnerable population, so et’s hear from Erin and Lauren. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewDovetail CompaniesChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Becky Suciu owns Becky’s Furniture by Design, where she helps you fall back in love with your furniture. A mom of two, Becky puts her industrial design background to work when she restores your furniture to a look you didn’t know was possible. Also, Becky has a truck and she knows how to use it. She wanted me to let you know that. Let’s hear what Becky has to say about navigating this time period. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the PodcastBecky's Furniture by DesignBecky's YouTube Channel with Boxes and Bags Craft VideosChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Chip Parrish is a team leader and top performing real estate agent in Denver, CO, Fairfield, CT, and Westchester, NY. Chip’s real estate success is woven deeply into how he serves the wider world, including orphans in Nepal and homeless people in the U.S. Let’s hear how Chip is managing this interesting time with his family and his business. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewChip Parrish - Discover ShelterChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. I am devoting current episodes to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Dr. Mike Stare is the Director and Owner of Spectrum Fitness Consulting, LLC, in Beverly and Bedford MA, an approach grounded in physical therapy and a true knowledge of the human body. He is transitioning his in-person, local business to an online approach, and it’s quite a project. He’s the perfect person to discuss the 3 questions, so let’s chat with Mike Stare. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewSpectrum FitnessOrthopaedics PlusChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? John Guanci is a business coach who works with high achievers and he has an interesting background. He was in the food service industry for years, is trained as an E-Myth business coach, and has done the Mindfulness Based Stress Reduction (MBSR) training with Jon Kabat-Zinn. Video of the InterviewMarketing for Humans on SpotifyMarketing for Humans on Apple PodcastJohn Guanci CoachingChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? I am very happy to welcome Diane Meehan , director of business development at Pepperlane. Pepperlane is an organization that helps moms and mom supporters build their businesses. If you are wondering how you’re supposed to get more clients right now and are tempted to just give up, I would ask you to consider Diane’s offerings. It could be the key to making the income you need during this time. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewPepperlaneChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Pamela Driscoll is a life coach based in Marblehead, and works mainly with women entrepreneurs to help them achieve their dreams in an embodied way. Pam holds powerful masterminds and workshops around money and goals and more, and today I’m happy to welcome her to the show. Let’s hear from Pam Driscoll.Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of this PodcastPamela Driscoll Coaching Christina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? In this episode, we’ll get to hear from Valerie King and Josie Ambroise of VK Realty Group in Southern Connecticut. These women are community builders, gifted real estate professionals, and sisters. They both get real about life in these times, mostly talking about just staying the course and riding it out. After all, they’re part of a company, Keller Williams that is, that was born out of adversity. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewVK Realty GroupChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Andy Cahill is a transformational leadership coach and personal development coach north of Boston and works with individuals, business leaders, and corporate management. In this interview, we addressed the basic questions, but we went further, addressing mindful eating and how it relates to the virus, how this moment is a heightened version of what is always true, and how we can come together online in a way that serves our bigger path as humans. Ya know, light stuff. Please welcome, Andy Cahill. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastThe Video of the InterviewAndy Cahill's Breathing RoomsChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Peyton Pugmire owns Creative Spirit Ma in Marblehead Massachusetts and offers a beautiful space to be creative and play with art. His intuitive painting workshops are magical and I always paint way more adventurously when I’m hanging around Peyton. He is also an Intuitive Reader who helps you get unstuck and where you want to go. Peyton was the first one in my community to hold an online meditation through Facebook Live to help with our current stress. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the Podcast InterviewCreative Spirit MA WebsiteChristina Frei - Innate Marketing Genius

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? Carey Gatto is a real estate agent specializing in financial freedom via real estate investing. Carey shares how she’s staying connected to her clients, how she’s enjoying this time with her kids, and she’s staying centered in general. Enjoy Carey’s great ideas about navigating this time. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewCarey Gatto Facebook PageChristina Frei

Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? For this episode, I’m speaking with Shawn Cook, Business Coach and Financial Advisor based outside of Chicago. Shawn is one of those incredibly savvy yet heart-based leaders who just gets it done so that you can thrive. I have had the pleasure of working with him and seeing the positive changes he’s brought to my business. You’ll get a sense of his kind, no-nonsense approach during this podcast. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the InterviewShawn CookChristina Frei

Marketing for Humans Podcast: this podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? For this episode, Alison Anderson, energy healer extraordinaire is answering these 3 questions. Alison helped me cure all my food allergies among many other things. She does zoom sessions with people all over the country and the world, and her Instagram page is one of the most inspiring, intuitive conversations I see online. Let’s hear what Alison has to say about staying centered and connected right now. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of the PodcastAlison Anderson's WebsiteChristina Frei's Website

Marketing for Humans Podcast: This podcast is all about the building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through, as an individual and as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses? This episode, we hear from Katie Clancy from the Cape House Team, on her second visit to this show. Katie’s real estate team is in the top 1% of agents on Cape Cod. She is a national conference speaker, a mom, and a good neighbor. Let’s hear what Katie has to say about all this. Marketing for Humans on SpotifyMarketing for Humans on Apple PodcastVideo of this InterviewKatie Clancy's Business Website

I have decided to devote the next few episodes to navigating our interesting times. It’s my mission to understand how people are staying centered, how they are connecting with their business community (the clients and prospects) and how they are helping their local businesses every day. I have spoken to so many on this podcast who build trust and help others while building their businesses, and many of them will be featured again on Marketing for Humans. Because right now, building and maintaining trust is fundamental to staying human . Today I am featuring Sarah MacBurnie, a Keller Williams real estate agent based in Beverly, MA. You’ll find out more in the podcast, but Sarah has featured large in my business success, she has helped hundreds of agents succeed as their coach, and she has had a successful real estate practice for over 18 years. Sarah has great ideas on how to navigate this particular time with its own challenges. You will love this. Please welcome, Sarah MacBurnie. Sarah MacBurnie Real Estate Group Facebook PageVideo of the InterviewRestaurant that's Supporting First Responders: Early Harvest Diner, Beverly, MA

This week is a little different. It comes from my Office Hours, which I hold once a month on Zoom to highlight some aspect of the different Innate Marketing Genius types, and answer questions from the community about how to market. If you want to attend, just take the Innate Marketing Genius assessment at innatemarketinggenius.com, discover your type, and you’ll be notified of the next Office Hours. This particular recording is from December 2019 where we focused on Nurturers, first by highlighting the strengths of this type, then by showcasing a wonderful career coach, Amy Berenson, and what it’s like for her to market as a Nurturer. And finally a Q&A session that addressed the challenges Nurturers have building their businesses. We were 4 Nurturers sitting on Zoom having a pow wow. Video of this ProgramInnate Marketing Genius Assessment

Katie Clancy is a nationally recognized speaker appearing at multiple National Association of REALTORS conventions, Inman Connect Conferences, Realtor.com Results Summit, and more. She is the self-proclaimed happiest person in real estate, the Director of Business Development for William Raveis Real Estate, a certified coach, and the agent leader of the top-producing Cape House Team on Cape Cod, MA. I could go on and on. Aside from her credentials, Katie is on my show because when I see her YouTube videos or Facebook posts, I feel like she’s in the room with me. She has made marketing human and I felt like I knew her before I knew her, thanks to her marketing. She demonstrates one of my marketing archetypes, the Celebrator. These are the people who bring the good life to others through their own unique flair, whether it’s through humor, fun, celebration, or beauty. I have featured Katie in my newsletter, and now she’s on my podcast. Today you’re gonna hear some great ideas on keeping it real as you grow your thing. Let’s hear from Katie Clancy. Video of this InterviewWhat is Your Innate Marketing Genius Type? Take the AssessmentRelationship Marketing TalkKatieclancy.com Katie Clancy's Facebook PageOff the Wall Marketing Ideas bookKatie Clancy's YouTube ChannelFree to Focus book - by Michael HyattFull Focus Planner5 Second Rule -Mel RobbinsReal Volve - CRM with work flows. Moxi Works - for making presentations / work flowsSlack