Mind-Reading Marketing with Isabel Kateman

In this episode, I'm going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website.    During this episode, I'm walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic.   In today's episode we covered: • How to confidently raise your price • How to create copy that will take price off the table for your clients • Chatting with potential clients to create an irresistible offer • Three tips for creating a high-converting website   Learn more about the Mind-Reading Website Program   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast/ 

In today's episode, I'm covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it's so important to keep people on your website focused on working with you. It's tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page!   The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three things you can add or remove from your website today to increase your conversion rate.    In today's episode we covered: • Why it's important to keep your audience engaged on your website • Why distractions on your website cost you clients • Why newsletter pop-ups are only serving one goal • How many CTAs you should have on your website and why • Where your social media links should appear on your website   Get on the waitlist for the Mind-Reading Website Program.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to https://stripeddogcreative.com/podcast/ 

This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer.  The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you're reading their minds. And that's exactly what Melissa Harstine does.  On today's episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that's going to have them begging to work with you! In today's episode we covered: • The benefits of client research when creating a new offer or course • The best time to conduct this research • How to identify the people you want to speak with and how to get in touch with them • The best way to reach out to and incentivize these people so they'll actually get on the phone with you • How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers • The biggest mistakes business owners make when doing their own research  Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Whether a client is going to work with you in two days or two years, it's important to nurture them through your email list. In today's episode with Lindsay Sims, we're discussing sales funnels and how to keep your potential future clients interested and engaged.  Lindsay is taking us through her upside-down approach to understanding a potential client's motivations and developing a sales funnel that's going to make them excited to work with you.   In today's episode we covered: • What a sales funnel is • Why funnels are so important in helping a business scale • The right way to set up your sales funnels • Why strategy is so important when setting up effective funnels • What business owners need to know about their audience before setting up effective funnels • Lindsay's upside-down sales funnel strategy • How to ensure people are actually consuming the content within your funnel   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer.   On today's episode, I'm chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We're diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients.   In today's episode we covered: • What a CRM is and how it can help business owners stay more organized and scale efficiently • What Dubsado offers and how it's different from other CRMs • How workflows in Dubsado can take work off your plate • How a CRM system elevates your client's experience when working with you • Why automation isn't cold and how it actually benefits your clients • Creative ways to uplevel your client's experience   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could get just five tasks off your plate? That's all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today's episode, we're going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it's time to hire to exactly what you need to have prepared before a new team member's first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success. The biggest secret? A little bit of preparation goes a long way.    In today's episode we covered: •  How to know when it's time to bring on an additional team member •  How to figure out what your next hire should be (and how it'll affect your bottom line) •  The difference between an executive assistant and a virtual assistant •  What you need to do to prepare for your new hire •  How to make sure you're appealing to all types of learning styles •  How to have your employees update and manage your standard operating procedures (SOPs) •  The tools you need to find, hire, and manage your team members   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Do you get uncomfortable when you get objections from a potential client? Don't worry, you're not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection.  In today's episode, I'm going over my top three tips for overcoming objections on your website and the top three objections I see most often.  In today's episode we covered: •  How to illustrate your value • Why most objections aren't actually what they seem •  Why it's important to take your feelings off the table and address objections objectively •  How to overcome the “I don't have money” objection •  How to overcome the “I don't have time” objection •  How to overcome the “Group coaching doesn't work for me” objection if you have a course •  A surprise announcement about my Mind-Reading Website Program–now live for a limited time   Join my Mind-Read Website Program!   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Is your website constantly attracting and converting dream clients for you? If your answer wasn't “100% yes” then your website could be doing more! In today's episode, I'm walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines.    I have a free guide that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional resources that will help you create an even more effective website.    In today's episode we covered: • Why strategy is so important for an effective website • How to figure out who your dream clients are  • Identifying your brand personality and tone of voice • How to write high-converting irresistible copy • Why simple design sells more • How to strategically launch your website so you immediately start getting dream clients   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Do you feel like you're marketing the hell out of your service but still not booking out with dream clients? In today's episode, I'm going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I've got you covered. After making these simple changes, you'll have dream clients begging to work with you! In today's episode we covered: • The importance of having a beautiful AND effective website • Design shifts you can make and why simple websites sell • Ways to change your copy to keep clients moving through your site • Why a single goal is better for a high-converting website • A sneak peek of my upcoming Mind-Reading Website Program, launching the last week of June   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn't as engaged as you'd like or a small audience that you're hoping to grow, ads can help. On this week's episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today's episode we covered: • How Instagram and Facebook ads can help you scale to six and seven figures • What you need in place before running ads or hiring an ads manager  • How to know if ads are the right choice if you have a small audience but a large network or if you have a large, but unengaged audience  • How to develop a strategy for an ads campaign • The KPIs for successful ads • The biggest mistakes business owners make when it comes to ads • The benefits of bringing on an ads manager versus trying to do it yourself   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

While you may assume complex, overly designed websites are perceived as more beautiful, it's actually the opposite. Simple websites sell more! In today's episode, I'm covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn't mean you can't be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design.    In today's episode we covered: •  Why website strategy is so important •  Simple vs. complex designs •  Proven website design elements that create a more effective website •  Why it's so important to make it as easy as possible for clients to buy •  How people move through your website  •  One of the most common mistakes I see people make in their top navigation   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today's episode, I'm chatting with Stephanie Long of Stephanie Marie Marketing on why SEO is important and tips you can implement today to improve your SEO. In today's episode we covered: •  Why SEO is so important •  Difference between short- and long-tail keywords •  How you can improve your website SEO •  The importance of image SEO •  Quick SEO wins you could do today •  Why blogging is important for SEO •  Where you can submit your blog to help with SEO •  How an SEO specialist can help your business scale   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Wondering which website platform is best for your business? In today's episode, I'm going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they're the two best platforms for my clients.  WordPress has been an industry leader for a while, but it can be complicated to keep up with given all the updates and plugins. Whether you're a brand new business owner or an established CEO, both Showit and Squarespace can work for you. Listen to the full episode to find out which one you should use.   In today's episode we covered: • The similarities between Showit and Squarespace • Why I don't recommend Wix • My thoughts on WordPress • The advantages and main features of Squarespace • The advantages and main features of Showit   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Are you looking to build your business' credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and credible. From there, you'll need to outline your campaign objectives. Listen to the full episode for more of Kristin's expert tips. In today's episode we covered: • What the differences are between advertising and public relations • The benefits of forming a PR strategy for your business  • Which goals you should have when bringing on a PR firm  • How to build your business' credibility with PR • What a business needs to have in place before bringing on a PR firm • The three things you need to know about your business as you put together a PR strategy  • What PR can be used for and what it shouldn't be used for within a marketing campaign  • What to look for when you bring on a PR firm for your business   Apply to work with us.   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today's episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.  Ideally, when you've got strategic content that connects emotionally with your dream clients, you shouldn't even feel like you're selling (and your audience shouldn't really feel like they're being sold to) If you don't have the right information before putting your website content together, you can easily fall into salesy territory. So give today's episode a listen and see how seamlessly you'll be able to convert website visitors into customers. In today's episode we covered: Why it's important to sell from a place of authenticity and connection How to build the know, like, and trust factors on your website How to find the exact words your clients use  How to show your authority by telling your own story Why social proof is so important The best way to get social proof   Apply to work with us   Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website

Does only working a few days a month but making more money than you make now sound like it's too good to be true? The good news is it can be true! On today's episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire!  Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to creating a sustainable business model with VIP days. Picture a single day of work, a prepared and eager client, a repeatable, proven process and amazing results. Curious how she does it? Tune in to today's quick episode to learn more! In today's episode we covered: - The benefits of VIP Days over retainers or traditional services - Why VIP Days are ideal for scaling your business - What systems you need in place to be successful at VIP Days - Pieces of unexpected advice for seamless VIP Days - Common mistakes service providers make when switching to VIP Days Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult.  So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, I'm going over why website copy is so important (even more important than design) and all the ways your website copy should be doing the heavy lifting for you in converting visitors on your site to clients. In today's episode we covered: - Why it's important to work with a website copywriter - Why website copy is so important for converting visitors to clients - Exactly what your website copy should be doing for your sales - How understanding your consumer's journey can help you write more strategic copy Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast  

I'll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn't find anyone.  In this week's podcast episode, I'm chatting with Sally Zimney about how to develop your signature story in a way that's going to resonate with your audience and create a deeper emotional connection. In today's episode we covered: - Why storytelling is such an impactful way to communicate - What three things your story needs if it's going to help your business - How to tell your story in a succinct way - Why it's important to bring your audience into a single moment - Tips for helping your audience visualize your story - Why you should always start with the story and not the lesson - Sally's three-part formula for crafting the perfect story Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Did you write your about page about you? Have you heard that it's actually supposed to be about your client? Confused? So are most people.  The about page is the number one page my clients struggle with the most before working with me. It's hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client.  In today's episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more guessing at what you're supposed to write, no more staring at a blank page with frustration–if you follow my formula you'll have a high-converting, strategic about page in no time! In today's episode we covered: - Why an about page is so important for a strategic website - How to strike the right balance between selling and connecting - Why it's so important to connect emotionally with your clients - The six sections you need for a high-converting about page  - My exact formula I use with my 7-Figure Website clients and how you can follow it  Want to follow along and get the free guide? Download my Secrets to a High-Converting About Page You Won't Hate Writing for even more tips and tricks. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast  

You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you've been wanting to start utilizing an engagement strategy on Instagram but don't know where to start, this episode is for you! In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency, about why an engagement strategy is so important for scaling your business. If you're looking to reach new followers, nurture your existing audience, and create meaningful connections, Brittany has easy-to-follow tips for getting started. In today's episode we covered: - What an engagement strategy is - Why an engagement strategy on Instagram is important - Who you should be engaging with on Instagram - The types of content and messaging you should be posting as part of an engagement strategy - How you can use engagement to grow your audience and business Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast  

I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it's not effectively converting clients.  In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in my last business. I also run through the common strategy mistakes I was making to hopefully save you from making the same mistakes. While website strategy can seem overwhelming, it's actually more important than the copy and design. Both of these pieces will easily manifest themselves once a strong strategic foundation is in place. In today's episode we covered: - How I got started with my business after having a pretty but useless website - Why website strategy is so important - What a pretty but useless website means - Common mistakes pretty but useless websites make - Why your website needs a strong strategic foundation - Why strategy is even more important than copy and design - How copy and design will flow from a strong strategy Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Have you ever landed on someone's website and had trouble figuring out how to get in touch with them? What about getting lost down the rabbithole of viewing their portfolio, taking a quiz, or finding yourself sucked into their Pinterest vortex? This is what happens when a website lacks a clear singular goal.  Part of having a strong website strategy is aligning on the one action you want your visitors to take on your website–usually applying to work with you. It's so important that you make it as easy as possible for your site visitors to understand exactly what you want them to do. The best way to do this? Make sure everything on your site is clearly guiding your visitors right to this goal. In today's episode we covered: - How to figure out what your one website goal should be - Why it's important to only have one website goal - How to structure your site if you sell both a service and a course - Why websites look complex but are actually really simple - How to make your website as easy to navigate as possible for your visitors Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

“I'm waiting for my next launch to update my website.” I hear it all the time. But waiting for your next launch to redo your website is actually costing you sales. In this episode, I dive into why you shouldn't wait to update your website and how a better website can actually help you when it comes to your next launch. I know redesigning your website sounds like a huge, scary endeavor that's going to take up all of your time so it's easier to put it off. But, it doesn't have to be this way. I take you through my redesign process that ensures my clients can stay focused on running their businesses while still getting a gorgeous and highly strategic website.  In today's episode we covered: - Why redesigning your website to coincide with a launch is a bad idea - How putting off redesigning your website is costing you clients and time - How a new website prior to your launch can actually help you have a more seamless launch - How a new website can help you shift your mindset around your business - The process behind my 7-Figure Website service Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it?  Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scalable program. In this episode, Courtney dives into why you need to actually talk to your audience before you create your signature service.   In today's episode we cover: - Understanding your audience's pain points and desires - Identifying your audience's problems and choosing a niche and service that can solve them - How you can get your audience to give you the information you need to craft your offer - Dealing with the fears and mindset blocks that creep up when you start doing market research  - The biggest mistake you can make when speaking to your audience - Tips on positioning your offer so your audience is aware of why they need it in the first place - The questions you need to be asking during your market research calls that will help you achieve your business goals  - How to determine if you have enough information to launch your offer - Why you need to constantly be engaging with your audience and asking them questions to be able to meet their changing needs Apply to work with us. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Does the word ‘networking' make you want to cringe? Do you feel like it's such a huge ordeal that you dread going to that coffee meet-up or hopping on a zoom chat?  Today, I'm spilling all of my networking secrets so you can turn networking into something you actually learn to love. Understanding how to create authentic relationships to expand your social circle and quickly start seeing bigger results for your business. I'm giving you some of my top tips so you can start networking like a pro. In today's episode we cover: - The biggest mistake you can make when networking - Switching your mindset to make networking a fun and engaging way to meet new people and build relationships  - How to master your elevator pitch and become memorable - The importance of noting down the not-so-obvious details as a way of personal connection and building the like, know, and trust factors - How to create an organized spreadsheet to keep your information straight, track your top relationships, and use it as a resource to connect other people within your network (I'll even let you in on my color-coding technique!) Apply to work with us at: https://stripeddogcreative.com/website-design-services Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast

Did you know 75% of people judge a company's credibility based on their website? This means people will still check your website before actually deciding to work with you. In this episode, I'm sharing why you need a strategic website to help build your credibility and quickly captivate your customers' attention–even if you are killing it on social media. In today's episode we cover: - How not having a website is costing you sales - Why doing business on Instagram is leaving your customers feeling frustrated, distracted, and lost - Ways a strategic website can convert clients for you without you having to lift a finger - How a website can help your clients feel supported and understood - Using your website as a marketing tool to captivate your visitors' attention and convert them to clients Apply to work with us at: https://stripeddogcreative.com/website-design-services Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast

Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself?  Today I'm chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to discover your Innate Marketing Genius through her five different Marketing Archetypes. These reveal the marketing strategies that work best for your personality so you can create innovative and authentic messaging to build trust with your audience and ultimately get the right clients to hire you. In today's episode we cover: - Finding your marketing lifestyle to help you stay consistent and get results - Why you don't need to be promoting yourself on every social platform  - How you can simplify your marketing process in a meaningful way - Ways you can position yourself as a compelling expert in your field that sets you apart - The individual traits of each Marketing Archetype and how they influence the path you align on with your clients  - How to access your archetype in the most authentic way to find your unique, personalized archetype  - What to do when you loathe marketing and how you can learn to find joy in it Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business.  But if your website is confusing, not well-branded, and doesn't show off your expertise then you're losing out on sales because your website is turning your potential clients off. Today, I want to bust some of those common myths around updating your website and dive into how these objections are actually costing you profit and hurting your business in the long run. In today's episode we cover: - Why putting off the redesign of your website until you have a big launch is costing you money and is a huge energy and time suck  - How to tell if it's time to redo your website - How updating your logo with the redesign of your website will save you money  - Tips on how to strategically plan out your next brand photo shoot - What to look for when you hire a professional brand photographer so you can get the most out of your branding shoots  - The biggest mistake business owners are making when they try to write their own website copy that is harming their customer journey - Big reasons why hiring a copywriter to do your website copy is essential in being able to appeal to your audience emotionally - Why investing in someone who doesn't understand strategy or the consumer journey is hindering you from connecting with your clients Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! Apply to work with us at: https://stripeddogcreative.com/website-design-services For the Show Notes, head over to https://stripeddogcreative.com/podcast

Is one of your main goals in life to start your own business?  It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sara is a business coach who specializes in helping former teachers use their teaching skills to create thriving and profitable businesses. During this episode, we discuss the challenges and fears Sara went through when she completely switched careers, what you can expect to go through when starting your own business, how you can find the proper tools and resources to support you in this transition, and why it is necessary to have the right mindset before jumping feet first into your new adventure. In today's episode we cover: - Tips to help you decide if embarking on this new path is the right choice for you - Working through the fears and the mindset blocks that are stopping you from taking the leap - How to know when it's time to make the transition - The importance of surrounding yourself with the right support and community of people - Understanding your worth and value   Prioritizing you and taking time to do things that you love to help keep you productive and show up better for your business - Understanding you CAN do anything but you can't do everything on your own - How to keep going when you're having bad days - How to best manage your time and find the balance between work and life as a new entrepreneur  - Using networking as a place to connect, build relationships and open up opportunities  - Getting comfortable around selling  - Why there's no such thing as failure Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Mindset is EVERYTHING when it comes to growing and maintaining your business. If you can dive into the right kind of mindset as an entrepreneur, then you will have the confidence to attract aligned clients and prioritize YOU so that you can grow a successful business. In this episode, I wanted to share with you the mistakes I've made, what I wished I knew earlier in my career, and the most impactful mindset shifts and lessons I learned in 2021 that helped me scale my business. If I can help anyone who's in the process of scaling whether they're adding a new income stream or growing their team, I want to be as open as possible about them. In today's episode we cover: - Understanding you cannot do everything on your own and why bringing on a team is your key to growth - Adopting a CEO mindset to do the activities that actually move your business forward - Becoming self-aware of your strengths and your weaknesses and learning how to use them to your advantage - Why focusing on executing in the present is keeping your business stuck - Being open to failure and making mistakes  - Building self-confidence and self-belief to attract the right kind of clients  - Beating ‘analysis paralysis' and why it's killing your productivity - Learning to say NO and ways you can start prioritizing yourself to better serve you as the CEO Learn more about my new service I'm launching in January at https://stripeddogcreative.com/ Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast  

I'm not good enough, I'm not interesting, no one is going to listen to what I have to say, who would want to purchase my services…sound familiar? It takes massive courage to show the world who you truly are, let alone to talk about your products and services to get people to buy from you. Today on the show, I'm sitting down with Rebecca Haydon, a mindset and business coach who helps ambitious female entrepreneurs create unstoppable confidence so they can show up as themselves, create more visibility in their business, and become fully booked online. Rebecca talks about why working on your mindset is key to growing and scaling your business, techniques to help shift your mindset to one of self-belief, and how you can become visible online and grab the attention of your ideal clients by just being YOU! In today's episode we cover: - Understanding NLP and hypnosis in rewiring your thoughts and beliefs  - Techniques to help you shift out of the victim mindset - Becoming self-aware of exactly the kind of CEO you want to be in your business and having the confidence to step into that power - How investing in a mindset coach can help you remove limiting beliefs that are holding you back so you can feel aligned and show up as your true, authentic self in your business - Using affirmations to embody and become the person you want to be  - Tips on how you can start showing up confidently online - Creating content that speaks to the hearts of your ideal clients - How to batch content and create a schedule that works for you Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast

What should you do when your content isn't converting? Content Marketing isn't just about your website's blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it's all about relationship building to attract your dream clients. Today, I'm bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones) and creating content that is authentic to who you are. In today's episode we cover: - What is organic content marketing - How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are  - The three core elements to help you identify who your brand is - Building your email list through effective lead magnets  - How to write clickable newsletters to get your audience to take action and the frequency it should be released - How much free value should you really be giving away - What you should be including in your nurture series and how long it should be - Ways to repurpose your content that connects and converts - Tips to write compelling, inviting and engaging copy and what to do when you get writer's block Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast  

Running a business is hard. Running a successful business is even harder. This past year was one of immense growth and transformation for both me as an entrepreneur and for my business. Today, I wanted to take the time to reflect on and share the lessons I learned this year as a business owner that allowed me to propel, grow, and scale my business. My hope is these lessons will help you change your mindset so that you can really spread your wings as a business owner in 2022. In this episode we cover: - Creating boundaries for yourself and with your clients  - How to attract the right kind of clients as a new business owner through authenticity and confidence  - Setting intentions and getting clear on your why in business - The importance of learning networking as a form of connecting with other people rather than a tool for selling - Outsourcing and building a team to create more time so you can stay in your zone of genius and better serve your clients - Adopting a CEO mindset  - Getting organized – creating systems and workflows to make running your business easier  - How Dubsado changed my life by streamlining my workflows and giving me back my time - Investing in yourself and your business through coaching programs so you can take the necessary action to reach your goals and excel as a CEO - The exciting new direction Striped Dog Creative is taking in 2022 Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I'm bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers that reflect your core values to attract aligned clients.  In today's episode we cover: - What exactly is Inclusive Branding (and what it's not!) - How Inclusive Branding can transform your business in clearly communicating your core values to create engaging content to inspire and connect with your ideal clients  - How to get unstuck on saying or doing the wrong things when it comes to your messaging - Importance of being open to making mistakes, accepting them, and receiving constructive feedback as a business owner - Establishing and narrowing down on your brand values to make strategic and aligned decisions for your business - Tips on how to keep your clients aligned with your vision, mission, and brand statement - Steps you can take to help you develop a clear, concise brand message that is authentic and true to who you are Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

The podcasting world is exploding right now. Starting your own podcast can help you build deeper connections, extend your impact, and grow your business. But knowing where or how to begin can be a bit intimidating. Today on the show, I'm excited to chat with my own Podcast Manager, Justine Dolores, who helps female coaches, consultants, and online course creators use the power of podcasting to extend their impact so they can grow their community, turn their listeners into leads, and scale their business to the next level. In today's episode we cover: - What is a Podcast Manager and why having a pro on your team can help you grow your show from the very start - How to determine whether a podcast is the right move for you and your business - Getting clear on the who and why of your podcast to better connect with your audience  - The first steps you should be taking to help you get your podcast started if you are wanting to DIY your podcast launch yourself - The basic equipment and software you need that are simple and easy to use for a beginner podcaster - Busting some common podcast myths  - Deciding the best show format - solo, interview or a mixture of both - Ways to create new, fresh content ideas for your episode topics when you feel stuck - Where to begin when finding good fit guests for your show - The tools you need to streamline your systems and workflows to make running your podcast a whole lot easier Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Are you reaching your full potential as a business owner? If you feel like you're constantly forcing yourself into tasks or roles that don't feel natural to you, human design can help. During this episode, I chat with Human Design guide and alignment-based business coach Bria Lear. Bria helps business owners utilize their skills and energy in the most natural and effective ways so they can reach their next level of business success. In today's episode we cover: - What is human design? - How to utilize your human energy to thrive in business.  - Using your human design chart to be the most effective entrepreneur you can be.  - Avoiding hustle culture and business burnout.  - Recognizing your unique talents and utilizing them to build your business.  - A breakdown of the aura types.  - Learning how to flow with your individual human energy to build your business.  Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast  

During this episode, I discuss my strategies for building an effective and strategic website that's going to enable you to scale your business. When time becomes your limited resource, having a website that takes work off your plate and seamlessly integrates with back-end systems for onboarding and managing clients is a necessity. Invest in a website that works harder for you so that you can stay in your zone of genius and step into that CEO space. In today's episode we cover: - How to build an effective website to grow and scale your business. - The value of brand photography. - Developing an online marketing strategy for your business. - The importance of understanding your audience. - How to create an effective tagline. - Utilizing a CRM to stay organized and grow your business. - The power of testimonials. - How to effectively use a lead magnet to grow your business. - SEO and how it does or doesn't factor into your business goals. Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Being vulnerable and sharing on social media does not come easy to many of us, but is truly the only way to ever form a real connection and bond with those around us. During this episode, I chat with Pediatrician and Founder of I Was Supposed to Have a Baby Aimee Baron who shares with me her personal experiences and the story behind her decision to create an online platform for members of the Jewish community struggling with infertility, pregnancy loss, infant loss, surrogacy, and adoption.  In today's episode we cover: - Being vulnerable and honest on your social media to form stronger connections with clients and followers.  - The balance between sharing on social media and being sensitive to what others are going through.  - Utilizing your pain and passion to help others.  - Struggles with infertility, pregnancy loss, or newborn loss. - Tips and advice for public speaking.  - Resources and support for navigating infertility, pregnancy loss, newborn loss, surrogacy, and adoption geared toward members of the Jewish community.  Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

The power of social media is undeniable. With every click and scroll consumers are influenced into making purchases. The bottom line is that you can't afford not to be on social media connecting with clients. During this episode, I chat with Professional Social Media Manager Bea Porter who shares her advice for social media newbies and experts on how to most effectively utilize their accounts to attract the right clients and grow their business. In today's episode we cover: - Being confident as an entrepreneur. - The importance of having a digital marketing strategy. - Managing your time spent on digital marketing and social media. - Content tips. - Planning and organizing social media content. - Social media marketing resources.  - Working with the Instagram algorithm.  - The long-term pay off of organic content.  Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

A picture is worth a thousand words. We all make snap judgements in seconds. We buy from people we feel connected to. None of this is possible in today's business world without investing in well thought out brand photography. During this episode, I chat with Professional Brand Photographer Jessie Wyman who helps her clients grow their business through strategic marketing imagery. In today's episode we cover: - What is brand photography? - The difference between brand photography and headshots.  - How brand photography tells the story of what you do.  - Brand photography is an investment in your business. - Getting the right shots for your website and social media platforms. - Practical tips and tricks for a brand photography shoot.  - Pricing your services properly. - The importance of having a brand strategy that is consistent across all platforms. - The value of self-care as a business owner.  Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

During this episode, I share my eight must-haves for an effective homepage. Your homepage is the first impression potential clients will have of your business so make it count! I cannot begin to tell you how many gorgeous website homepages I see that aren't effectively turning leads into clients. A homepage has to be visually compelling, connect emotionally with your clients, tell clients what you do and how you can help them, and make it easy for them to work with you.  In today's episode we cover: - How to create on-brand imagery for your homepage, which will instantly grab your clients' attention. - Developing an informative and productive tagline.  - Focusing on connecting emotionally with clients. - How to present your services in a compelling way.  - Allowing potential clients to get to know you.  - Utilizing calls to action in an effective manner. - The power of testimonials.  Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

We've likely all been through a quarter-life crisis. This week, I chat with Jiji Ugboma, the founder of Clever-ish Magazine, to learn why she created a magazine to support those going through a quarter-life crisis. In today's episode we cover: - The importance of having a 5 year plan. - Asking yourself what you can give to the world and then deciding what your next career move should be. - It takes a long time before a passion project becomes financially lucrative. People who claim they started making big money right away are often misleading you. - Listen to your gut, be bold, and follow your dreams. - How to set yourself up for success and not be financially stressed while pursuing your dreams. - What is a quarter-life crisis?  - Gig economy Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

When it comes to your business you can't afford to be modest or shy. It's up to you to be the face, heart, and soul of your company. It's okay if selling yourself doesn't come naturally to you, but you have to find a way to push yourself out of your comfort zone. Just remember you're not alone. Even Beyoncé relies on an alter-ego to put on a fire show. During this episode, I chat with Empowerment Coach & Marketing Strategist Marta Spirk who is an expert in helping women find their inner CEO so they can share their gifts with the world. In today's episode we cover: - Self-exploration as a person first and then as a business owner  - Building confidence as an entrepreneur - Getting over imposter syndrome to truly believe in yourself  - Focusing on the psychological profile of ideal clients instead of demographics  - Making emotional connections with potential clients - Being authentic while promoting your business - Creating specific selling points for potential clients  - Networking in the most effective way possible - Overcoming the challenges in relocating your established business Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

In this episode, I take you through the top 10 website mistakes I see most often. I break these mistakes into three categories: strategy, design, and copywriting. A website can be your best marketing tool if it's strategic and designed with your ideal client in mind. Your website is meant to be an ever-evolving marketing tool. If you haven't dusted off your site and given it a little tune-up in the last few months, you may be sabotaging the growth of your business more than you realize. In today's episode we cover: - Website strategy mistakes - Website design mistakes - Website copywriting mistakes - Website design resources Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could do all your marketing in just five hours a week? I chat with Certified Marketing Coach Windy Lawson who shares her insights for small business owners on creating a strategic marketing strategy, attracting your dream clients, and dedicating just five hours a week to marketing for your business. Windy also shares some personal insights, which forced her to find a healthier balance between accountability, hustling, and self-care. In today's episode we cover: - Tips for strategic and digital marketing - Attracting the right client - Striving toward work/life balance - Avoiding hustle culture - Learning from failure in business  - Holding yourself accountable  - Creating realistic marketing goals for your business  - Choosing the right priorities  - The importance of authenticity Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

In this introductory episode, I take you through my journey from working at digital marketing agencies to owning my current website strategy and design business, Striped Dog Creative. I also discuss why I wanted to create this podcast for you and the topics I plan to cover in future episodes. From practical business tips to learning from your mistakes, I hope this podcast helps you on your entrepreneurial journey. I can't wait to connect with you each week! Today we cover what you can expect to hear in future Mind-Reading Marketing episodes including: - Tips for strategic and elegant website design - How to attract the right clients - Valuing yourself as a business owner - Knowing your worth - Navigating the highs and lows of owning your own business - Striving toward work/life balance - Avoiding hustle culture - How to learn from failure in business - Female entrepreneurship - Business mentorship Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast