Health Coach Academy

In this inspiring episode, I sit down with the dynamic duo behind Biohack Yourself, a wellness empire born from transformation, resilience, and relentless pursuit of optimal health. From an unexpected meeting in a café to producing one of the most-watched fitness documentaries ever—From Fat Lolly to Six-Pack Lolly—Anthony and Tereza Lolli share their deeply personal journeys of weight loss, parenthood, entrepreneurship, and biohacking. We dive into: How they turned personal health struggles into a thriving media brand Why coaching changed everything (and how they've worked with over 30 coaches!) The story behind launching Biohack Yourself Magazine Tips for health coaches to stand out in a crowded industry The power of documenting your real life—even the messy parts Working as a couple and raising confident, camera-ready kids Marketing strategies for coaches without business backgrounds Why personalization and availability win in the coaching world Whether you're a health coach, biohacker, entrepreneur, or just someone looking to take control of your health, this episode is a must-listen. Get ready to be motivated, educated, and entertained by two people who are living proof that radical transformation is possible.

In this powerful episode of The Health Academy, host Omar speaks with Nelly Gal, a Cuban-born entrepeneur and founder of Live Vibrant Med Spa, about her extraordinary journey from communist Cuba to building one of Florida's most successful med spas. With zero business background and only a few thousand dollars, Nelly went from struggling with imposter syndrome to generating multiple 6-figure months in her wellness business. Nelly opens up about: How escaping Cuba shaped her entrepreneurial mindset Building a wellness clinic from the ground up Leveraging functional medicine and aesthetics to empower women Overcoming fear, scarcity, and burnout as a first-time business owner Transitioning her brick-and-mortar business into online wellness and coaching The power of marketing, Groupon strategy, and patient retention Why health coaches shouldn't wait until they're "ready" to launch How to grow your client base without a big budget Whether you're a , beauty entrepreneur, or aspiring med spa owner, Nelly's story is a masterclass in resourcefulness, resilience, and heart-centered success.

In this inspiring episode of the Health Coach Academy Podcast, we sit down with Neelam Harjani — founder of Inspire Yoga and Inspire Wellness — to explore her powerful journey from high-stress investment banking to holistic health entrepreneurship. Neelam shares how chronic burnout pushed her to pivot careers and build a global wellness brand focused on yoga therapy, mindfulness, and personalized coaching. Discover how Neelam used her background in finance and her lifelong passion for yoga to disrupt the saturated wellness market, creating a unique business model that blends one-on-one coaching, corporate wellness programs, yoga teacher training, and online content. She dives deep into the importance of niche marketing, conscious leadership, and the ancient philosophy of karma yoga — emphasizing effort over outcome. Whether you're a health coach, wellness entrepreneur, or simply looking to create a more balanced life, this episode is packed with actionable insights on: Overcoming burnout and chronic stress Building a heart-centered business from scratch Scaling through mindful leadership and team alignment Standing out in a crowded health and wellness industry Using yoga, meditation, and breathwork for transformation Navigating business with spiritual integrity Don't miss this soulful, strategy-packed conversation on the power of aligned living and purpose-driven entrepreneurship.

In this powerful episode of The Health Coach Academy,  we welcome legendary health educator and founder of Udo's Choice, Udo Erasmus — a pioneer in the healthy fats movement and the man behind some of the first essential oil blends made with health in mind. At 82 years old (and still climbing trees!), Udo brings his incredible energy and deep scientific knowledge to discuss: ✅ Why most cooking oils are harming your health — and what to use instead ✅ The origins of his health mission after pesticide poisoning ✅ How frying oils may contribute more to disease than sugar ✅ Why real healing means going back to nature ✅ How health coaches can use accurate information to build trust and results ✅ The massive misinformation around seed oils and omega-6s ✅ The journey of building a health brand with zero business background Udo also pulls back the curtain on how misinformation spreads in the wellness world — and why critical thinking and deep education are more important than ever.

In today's episode of the Health Coach Academy Podcast, we welcome expert authority business coach, Christine Blosdale! Christine shares her invaluable insights from decades of experience in broadcast journalism, podcasting, and coaching — helping entrepreneurs, especially health coaches, stand out in seemingly saturated markets. We dive deep into the three core pillars people always care about — health, wealth, and love — and how health coaches can tap into these universal needs to build thriving businesses. Christine also breaks down the concept of "expert authority," why authenticity matters more than ever, and how simple tools like podcasting, authorship, and public speaking can transform your credibility. Key takeaways include: Why the health coaching market is far from saturated How to overcome imposter syndrome and self-doubt Why building expert authority is critical to standing out How to leverage books, podcasts, and video content (even if you're camera shy!) How to create a personal brand that's authentic, relatable, and trusted Plus, Christine shares a fun Expert Authority Quiz you can take to assess where you are on your entrepreneurial journey!   Please Support the Show: If you enjoyed today's episode, please subscribe, rate, and leave a review on your favorite podcast platform! Your support helps us keep bringing amazing guests like Christine to the Health Coach Academy.

In this eye-opening episode of the Health Coach Academy Podcast, we welcome Neil Twa, founder of Voltage Digital Marketing and a top expert in launching physical product businesses on Amazon. If you've ever wondered how to go beyond trading time for money as a health coach — this episode is your roadmap.

In this powerful and inspiring episode, we sit down with Tessa Arnold—former VP in global banking turned Ayurvedic health coach, entrepreneur, and transformational guide. Tessa opens up about her deeply personal journey from the structured world of commercial finance to building a heart-centered business rooted in healing, intention, and authenticity. If you're a health coach, wellness entrepreneur, or simply someone navigating your own chapter two, this episode is packed with the insights you need. Tessa shares how personal loss, identity shifts, and burnout forced her to pivot—and how she turned those experiences into fuel for her purpose-driven coaching business. We explore: Tessa's journey from corporate executive to certified Ayurvedic health coach How personal transformation can fuel your entrepreneurial path The power of knowing your "why" before starting your health coaching business Embracing vulnerability and overcoming self-doubt Building a business with intention, clarity, and soulful marketing How to niche down by looking at your past self The difference between goals and intentions—and why both matter Why following your curiosity can lead to unexpected and aligned success Tessa also introduces her upcoming book "Step Into the Gap" and explains how stepping into uncertainty allowed her to fully embrace her gifts, help others, and launch two thriving platforms.  Whether you're on the fence about leaving your 9–5, struggling to define your niche, or wondering how to start marketing your health coaching business without burning out—this conversation will inspire you to take bold but aligned steps forward.

In this powerful episode of the Health Coach Academy Podcast, I sit down with Brian Metzger, a former Franciscan monk turned spiritual director and entrepreneur, to uncover the deep connections between spirituality, mindset, and financial success. Brian shares his incredible journey—from spending years as a monk, living in some of the world's most impoverished areas, to leaving the monastery in 2019 and navigating the challenges of entrepreneurship. He discusses how he overcame limiting beliefs about money, turned his spiritual calling into a business, and now helps others transform their lives through spiritual direction and coaching. If you're a health coach, entrepreneur, or professional struggling with money blocks, purpose, or self-worth, this episode is for you. Brian shares practical strategies to shift your mindset, build wealth without guilt, and integrate spirituality into your business for lasting success. What You'll Learn in This Episode: ✅ How spirituality and business are deeply connected (and why ignoring this limits your success) ✅ Overcoming limiting beliefs about money—shifting from scarcity to abundance ✅ The importance of self-worth in financial success ✅ Why health coaches and other professionals unintentionally inherit a "poverty mindset" ✅ How to align your passion with profit—without sacrificing your values ✅ The role of rituals, habits, and sacred practices in personal and business growth ✅ Why financial freedom isn't a dream—it's a choice you make daily Brian's wisdom will shift your perspective on money, mindset, and spirituality, helping you break free from self-imposed limits and step into your full potential as an entrepreneur. About Brian Metzger Brian Metzger spent over two decades as a Franciscan monk, dedicating his life to spiritual growth, service, and human formation. After leaving the monastery, he founded Mission 1249, where he helps individuals integrate spiritual transformation into their personal and professional lives. Today, Brian works as a spiritual director, mentor, and speaker, guiding entrepreneurs, high-performers, and purpose-driven professionals in discovering clarity, fulfillment, and success in all areas of life.

In this episode, we dive deep into the world of public speaking with industry expert Blair Nichols. Blair is a seasoned speaker coach and manager, helping individuals leverage speaking engagements to grow their brands, attract clients, and establish themselves as thought leaders. We discuss the power of storytelling, how to break into public speaking, and why authenticity is key to success. If you've ever considered speaking as a way to grow your business, this episode is a must-listen! Key Topics Covered: Introduction to Blair Nichols His journey from publishing to working in the speaker industry Experience managing and coaching speakers since 2007 The evolution of the speaking business over the years Public Speaking as a Business Strategy Why speaking is a powerful client acquisition tool The difference between speaking at an event vs. being an exhibitor Strategies for leveraging public speaking to attract ideal clients Overcoming the Fear of Public Speaking Why speaking remains a common fear How virtual platforms have helped people become more comfortable speaking The importance of embracing nerves as part of the process How Public Speaking Builds Trust and Authority The ‘Know, Like, Trust' factor The psychology behind why audiences trust speakers Leveraging storytelling to create emotional connections Different Styles of Public Speaking The spectrum from high-energy speakers like Tony Robbins to calm presenters like Eckhart Tolle Why authenticity matters more than a particular style How to find and refine your own unique speaking voice Getting Started with Public Speaking How to book your first speaking engagements Leveraging your existing network for practice opportunities The importance of pro bono gigs to build credibility and content Tapping into the Business Side of Speaking The role of sponsorships in securing speaking opportunities How to negotiate for stage time at events The differences between paid speaking engagements and strategic speaking for business growth Virtual Speaking Opportunities The rise and sustainability of virtual events How virtual speaking compares to in-person engagements Monetizing virtual speaking events and workshops Success Stories in Public Speaking Blair's experience managing Molly Bloom's speaking career Growth stories from coaching clients who successfully increased their speaking rates and audience reach Three Pillars of a Sustainable Speaking Strategy Speaking Assets – Crafting a compelling speaker profile, topics, and positioning Go-To-Market Strategy – Finding and booking the right speaking engagements Products & Services – Leveraging speaking to drive business and revenue growth The Future of Public Speaking Potential technological advancements (VR, holograms, AI) The evolving landscape of live and virtual speaking engagements Why storytelling and human connection will always be at the core of public speaking success Connect with Blair Nichols: Website: BBN Creative Management LinkedIn: Blair Bryant Nichols Instagram: @BBNCreativeManagement Book a Free Consultation: Schedule a Call Final Thoughts: Public speaking is one of the most powerful tools for business growth, authority-building, and client attraction. Whether you're a health coach, entrepreneur, or business owner, leveraging the stage can be a game-changer. Tune in to hear Blair Nichols' expert insights and actionable strategies to take your speaking career to the next level! If you enjoyed this episode, don't forget to subscribe, rate, and leave a review!

Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they've never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!  In this episode of Health Coach Academy, we're talking to  Brave Moon Podcasts' Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!  Notable Quotes  “That's what I really love about podcasting, and that's ultimately why I became so passionate about it, is that it's allowing us to have deeper conversations about things that matter most.” - Jamie Kennedy   In this Episode of Health Coach Academy Omar introduces the episode's guest, Jamie Kennedy (01:30)  Jamie Kennedy's origin story and how she ended up in the podcast space (03:39)  Podcasting statistics: you only need 21 episodes (05:40)  The contrast between social media and podcasts (06:35)  The power of podcasting as a marketing outlet (08:30)  The biggest thing to consider when starting a podcast (11:20)  Niching down to become ruthlessly specific (13:50)  Aligning contents' goals with their content (16:06)  The value of having a lead magnet to collect emails (17:22)  What stops podcasters from getting to 21 episodes (19:24)  A long-time listener who never left a review (22:28)  Why people don't leave reviews (23:17)  Podcast analytics: look at the consumption rate, not the download count (25:03)  Increasing podcast downloads by including show notes (29:50)  Which platforms to upload podcasts (31:44) Putting the show notes in the episode description (33:12)  Utilizing targeted ads in podcasts (36:57)  Where to find and keep up with Jamie Kennedy (41:37)  Relevant Links  Jamie Kennedy LinkedIn Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram Brave Moon Podcasts Contact Brave Moon Podcasts: FREE Niche Brainstorming Sheet    Don't forget to check out! The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch  Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!   

In this episode of the Health Coach Academy Podcast, I welcome back the incredible Joanna Sapir, a business strategist for health and wellness practitioners, and one of the few guests I've invited back for a second appearance. Joanna shares her journey over the past year, including launching her Profitable Practitioner Academy and making a bold move to Mexico after becoming an empty nester. We dive deep into the power of systems thinking and how it transforms the way wellness practitioners approach their businesses, creating more income with less stress. Joanna discusses her unique strategies for marketing, client acquisition, and the importance of knowing your ideal client. She also emphasizes why building sustainable practices matters more than flashy social media metrics. Joanna highlights one of her favorite client success stories and shares valuable insights on turning a struggling practice into a dream business. We wrap up by discussing her Empowered Practitioner Event, a free, value-packed, five-day training designed to help practitioners build profitable and sustainable wellness practices. To get access, click this link: The Empowered Practitioner Event   Tune in to learn actionable steps to streamline your business, market with intention, and deliver transformative results for your clients! Connect with Joanna:

In this transformative episode, we sit down with Eli Natoli—international bestselling author, business strategist, and marketing expert—to unpack her revolutionary concept: "The Last Funnel You'll Ever Need." Eli shares her no-fluff approach to creating marketing funnels that actually work, helping entrepreneurs attract high-quality leads, convert prospects with ease, and scale their businesses sustainably. With years of experience coaching business owners worldwide, Eli has discovered the key to simplifying marketing strategies while maximizing impact and revenue. In this episode, you'll learn: ✅ Why traditional funnels fail to deliver long-term results. ✅ How to create a customer-centric funnel that builds trust and loyalty. ✅ The biggest mistakes entrepreneurs make when designing their sales process. ✅ How to align your marketing strategy with your brand's unique strengths and values. ✅ Practical steps to craft a funnel that converts consistently, without the overwhelm. Whether you're a seasoned entrepreneur or just starting out, Eli's insights will empower you to ditch the cookie-cutter tactics and embrace a marketing funnel that feels authentic and delivers real results.

In this episode, I sit down with Kelly Smith, a global yoga and meditation teacher, founder of Yoga for You, and host of the top 0.1% ranked podcast Mindful in Minutes. Kelly shares her inspiring journey of transforming from a passionate “starving artist” to a thriving entrepreneur in the wellness space. We explore the major mindset challenge faced by many health coaches and wellness professionals—the belief that making money from your passion is wrong. Kelly candidly opens up about how criticism early in her career made her question her worth and her right to monetize her expertise, and how she ultimately overcame this limiting belief. Today, Kelly runs successful training programs, supports her family through her work, and helps others break free from the starving artist mentality. Join us as we dive into actionable strategies for health coaches to grow their revenue without sacrificing authenticity or their love for helping others. Whether you're a health coach, yoga instructor, or wellness entrepreneur, this episode will inspire you to shift your mindset, embrace abundance, and build a sustainable business doing what you love.

In this episode of the Health Coach Academy Podcast, Omar Cumberbatch welcomes Emma Murphy, CEO of Eating Freely, to discuss the power of niching down and becoming a specialist in the health and wellness industry. Emma shares her journey from building a private psychotherapy practice focused on disordered eating to launching a globally recognized training program for health coaches and nutritionists. Learn why niching is crucial for attracting ideal clients, how to differentiate yourself in a saturated market, and the importance of addressing emotional eating and binge eating. Emma also delves into practical strategies for incorporating therapy-informed tools into health coaching, building strong local networks, and using lived experiences to connect with clients on a deeper level. Discover how Emma navigated challenges, including pivoting her business during the pandemic, and hear her inspiring vision for empowering practitioners worldwide. If you're looking to elevate your health coaching practice and make a meaningful impact, this episode is packed with actionable insights and expert advice. Connect with Emma Murphy and learn more about Eating Freely at eatingfreely.com.

Having a strong money mindset is crucial for any entrepreneur aiming to build a thriving business. It's not just about crunching numbers—it's about developing the confidence to take control of your finances, align them with your goals, and create a sustainable path to growth. Without the right mindset, money can feel overwhelming or elusive, but with the right approach, it becomes a powerful tool for building your dream business and life. In this episode, we dive deep into the transformative world of money mindset with Lauren Schoenfeld, founder of Active Core Consulting. Lauren is a powerhouse in the health and wellness industry, providing entrepreneurs with fractional CFO services, bookkeeping expertise, and operational coaching to put their profit first and scale their dream businesses. A self-proclaimed numbers nerd and former athlete, Lauren brings a wealth of experience from her corporate tenure at PricewaterhouseCoopers, WeWork, and Equinox Fitness Clubs, where she spearheaded major growth initiatives and launched iconic ventures like Equinox Hotels and SoulCycle On-Demand. Lauren shares her journey from the corporate grind, which led to burnout and a chronic illness, to building her thriving business while prioritizing health and balance. Together, we explore how shifting your mindset about money can empower you to confidently take control of your finances, create a strategic profit-focused plan, and eliminate the hustle culture that traps so many entrepreneurs. Packed with actionable insights, Lauren delivers a must-listen for anyone looking to transform their relationship with money, develop financial confidence, and build a sustainable, thriving business without sacrificing their well-being.

Great copy is the key to a thriving business.  If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience.  This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales. In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts. She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.  

One of the most powerful strategies for building a successful business is often the most overlooked: niching down. As the market becomes more saturated, it's not enough to be a generalist—you need to specialize and serve a specific audience to truly stand out. We explore why narrowing your focus allows you to connect more authentically with clients, offer more tailored solutions, and establish yourself as the go-to expert in your niche. Whether you're a health coach or an entrepreneur in any field, discovering your niche is key to attracting the right clients and scaling your business. To share this powerful insight, we invited Jenn Malecha to the show.  Jen is the Wholistic Health Boss and is an expert in helping health and wellness professionals create successful, sustainable businesses. With years of experience as a Functional Diagnostic Nutrition Practitioner, Business Mentor, and Health Coach, Jenn has mastered the art of niching down to grow her brand and empower others to do the same. Through her unique approach, she helps health coaches identify their ideal clients, refine their messaging, and build profitable businesses that align with their passions and strengths. Tune in to learn from Jenn's journey and get actionable tips on how you can find your niche and thrive.

One of the common themes I've learned over the years and after over 200 episodes is that business is business.  The same principles apply for most businesses starting out and the keys to success are basically the same.  So when I had a chance to interview Michael Silva, I jumped on the opportunity.   Michael is a business coach who is trying to save the physical therapy profession.  During this episode, it became quite clear that health coaches and physical therapists are industries that have many common struggles.  As both occupations have similar missions as wellness practitioners, they also share business struggles from building client relationships to managing pricing and business growth. Michael joins the show to share his passion of helping physical therapists build the practice of their dreams. He empowers private practice owners to create fulfilling and profitable businesses by niching down, targeting their ideal market, and delivering exceptional experiences.  Michael also shares how his journey began as a sports medicine physical therapist and quickly becoming disillusioned with the traditional healthcare model. The turning point came when he decided to start his own practice, driven by the support of his wife and the desire to create a more meaningful career.  This decision led to great success and fulfillment, inspiring him to help others do the same. Through his journey, Michael developed the 5 O's Method, a unique approach to helping physical therapists build successful private practices. Now, Michael is on a mission to transform the profession, one private practice at a time.  

When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves, especially when we are coming from traditional 9 to 5 jobs or corporate settings. In this episode, we dive deep into the mindset transformations essential for unlocking your entrepreneurial potential. We explore how shifting your identity from a traditional employee to a proactive entrepreneur is key to business success. You'll learn how to reframe limiting beliefs, embrace new habits, and adopt the mindset of a leader. Whether you're just starting out or looking to take your business to the next level, this episode will guide you through the psychological and emotional shifts required to become the CEO of your own life and business. To share how to shift, we invited Rashi Nayar to the show. Rashi is a business coach and IIN alum who helps driven coaches scale to 7 figures through done for you marketing and content creation organically.

Podcast guesting is a powerful strategic tool for personal branding and business growth. By appearing on other people's podcasts, you can easily expand your audience, establish authority in your niche, and build meaningful connections. Podcast guesting also allows you to leverage these appearances to amplify your message, enhance credibility, and ultimately drive more opportunities to your business.  In this episode, we invited Sam Brake Guia to the show to discuss his experience in the podcast guesting world.  Sam is the Co-Founder of PodWritten, a podcast guest booking service who aims to helping health and wellness professionals get booked on podcasts.  He is also the host of the hit podcast Mics to Millions.  

The number one complaint health coaches have when starting out in their practice revolves around client acquisition.  How do we get consistent clients, especially when we are brand new to the game?  How do we get clients when we aren't established and we might be on a tight budget as well?  This dilemna is the main reason why health coaches never get their businesses off the ground and end up putting their certifications in the attic. In this episode, we invited Michael Krug back to the show to share his brilliant strategy on getting consistent clients.  Mike leverages Facebook groups to demonstrate his expertise and ends up getting paying customers readily willing to jump on his offers.  Listen in as Mike gives a step by step approach on this art and how this cost effective approach has been the backbone of his business.

Imagine the power of having insider corporate financial strategies for your health coaching business?  How much of a powerful infusion that would be!  In this episode, Danielle Hendon shares insights on applying these strategies to small and medium-sized businesses. She discusses practical tips for budgeting, cash flow management, and strategic planning, helping entrepreneurs optimize their finances, make informed decisions, and drive sustainable growth.  Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

There's a lot that can be learned when you are working at Fortune 500 companies that can be transferable to a small business.  These valuable insights help you mold your vision at a significantly broader scale and allow you to put into practice the successful strategies that these large companies routinely employ. In this episode, Jennifer Lackey shares her expertise in helping businesses achieve sustainable growth and scalability. Drawing from her experiences at McKinsey and Company and Nike, as well as her education from Harvard Business School, Jennifer discusses key strategies for building strong foundations for long-term success.

As a health coach, I really love data.  We are often at a disadvantage when it comes to data because unlike doctors, we generally don't have easy access to testing or labwork.  But what if we can actually access critical information that has huge health implications right from wearable tech? With the help of heart rate monitors that are easily accessible on our phones or other wearable devices, we can get to know our clients body better and help them gain better control of their stress balance and their autonomic nervous system. To share his insights on the benefits of capturing your heart rate variability, we invited Dr. Torkil Færø to the show. Dr. Torkil is the author of The Pulse Cure and joins the show to describe how tuning into your heart rate variability can show you how your personal constitution reacts to specific stressors and help us tailor what is needed for optimal health. 

How quickly we forget!  Once upon a time, the online fitness and coaching world wasn't a thing.  Then the world changed.  We all adapted to a world where we moved our lives online.  Still, that transition isn't easy and there's a lot of mistakes a health coach or a trainer can make that can stall their success. To demonstrate how he navigated the transition and how he built a booming online business, we invited Cody Watkins to the show.  Dubbed the “King of Transformation,” Cody is a renowned online fitness coach with an amazing story. Starting his fitness journey at 15, he quickly rose to become a top trainer and then boldly launched his own online coaching business, which he has now scaled worldwide. With a holistic approach to health and fitness, Cody empowers others to overcome their challenges and transform their body, mindset, and life. His influence extends far and wide, with over 75,000+ followers on Instagram and thousands of clients all over the planet.

Health coaches are naturally helpers.  We authentically care about our clients and are out for their best interests. This puts us at a distinct business advantage! Putting clients first is essential for building a successful business. This approach fosters loyalty, trust, and positive word-of-mouth referrals. When clients feel valued and understood, they are more likely to remain loyal and recommend your services to others. This client-centric approach not only enhances customer satisfaction but also drives business growth and sustainability.  Stephanie Fusnik joins the show to drive this point home.  Stephanie is nutrition coach, personal trainer, manual osteopathic and neurokinetic therapist, public speaker, and CEO of VitalityOET.  VitalityOET is a women's nutrition, health, and fitness company that focuses predominantly on women's hormones, particularly during perimenopause and onwards.  The company's  mission is to teach women about how their bodies change during this period of their life so that you can finally reach your health and fitness goals, feel in control and at home in your body again, live a life full of vitality, and really understand how to take care of this new body.  

One of the most popular life phrases is, "It's not what you know, it's who you know".  This holds true for successful health coaching practices as well.  By building your network, you can get one of the most sought after leads any business owner would desire: referrals.  To this day, nothing beats a referral.  And mastering how to network in a way that gets you referrals will only build your bottom line. To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show.  Kenneth is a nutrition expert and a National Trainer at BNI.  His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.

Is organic traffic dead?  Not exactly.  However, it isn't free.  It costs a ton of time.  So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry.  But this is an art and we would never recommend haphazardly throwing money against the wall with ads either. So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author.  Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.    

The more things change, the more they stay the same.  It's a phrase that is often said for many reasons and it fits the current world of marketing just the same.  No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same.  Basically, what problem do you solve and what do you do to solve it? To dive into this simplistic formula, we invited Tiago Faria to the show.  Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists.  He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East.  He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.  

Running a business is only one aspect of your life, even if it seems like it consumes everything else.  How many times have certain areas of life were neglected in order to keep our businesses afloat?  Has our health suffered?  Our relationship with our loved ones?  Has our connection to spirit taken a hit?  Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.   So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she's on a mission to empower women to live up to their own potential unapologetically while changing the world.            

I know the legal aspect of health coaching isn't the first and foremost thing on the mind of a health coach.  But we do live in a litigious society.  With that being said, we need to protect the business that we are creating.  The great thing about it is that it isn't that difficult to put in place, especially when you have Cory Sterling in your corner. Cory is the founder of Conscious Counsel, a law practice that provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place.  His passion is to make the law fun and not something to be overwhelmed by and to make sure safeguards are in place for our businesses to thrive.

When you continuously get acknowledged for your career path, there's definitely something there.  Accolade after accolade counts for something as well.  And when it comes to peak performance, there's only a few coaches who can share the same air as Brett Baughman. With more than two decades as an award-winning business and life coach, including being recently voted as the Top Coach of 2023 by Apple News, Brett joins the show to share innovative ideas and clear action steps to improve our own coaching businesses.  He is passionate about helping his clients discover their unconscious passions and learn how to develop a daily routine and lifestyle that keeps them inspired and build momentum for their futures: mind, body, and spirit.     

Fascia is an awesome tool to have in your health coaching toolbox!  Although our understanding of fascia is an ongoing process, it's popularity continues to soar!  This fascination with fascia allows for a unique selling point on a cutting edge modality that can be very beneficial to any health coaching practice. To share how to incorporate fascia into your business, we invited Anna Rahe to the show.  Anna is the founder of GST Body and has partnered with top athletes, surgeons, physicians, and celebrities, while also being featured in various publications such as The Wall Street Journal.  She joins the show to share how fascia has drove her business to new heights and other profitable business tips.

I'll be honest.  I think niching down is the hardest thing a health coach can do.  Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity.  But, when it comes to creating a business, the importance of niching down can't be overlooked. Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche.  Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.

It really is amazing how there's such a stigma around using a ghostwriter. People get help in the area of writing all the time!  I myself use my virtual assistant to do my show notes.  I use my copywriter to create my sales pages.  But for some reason, even I feel a certain way considering using a ghostwriter to help out with any future books I intend to write.  And this is after the fact that countless celebrities use them to get their books out!  But maybe we are looking at this whole ghostwriting thing the wrong way. To demystify the art of ghostwriting, we invited Lynn Smargis to the show.  Lynn is the owner of Write For You, a company that creates content for content experts. She joins the show to share the many benefits of using a ghostwriter to not only assist you with your regular book, but to also work with you on book editing, book formatting, and book publishing. 

Yoga and health coaching are two modalities that share many common threads, especially when we look at how they play such critical roles in how to transform people's lives.  So it doesn't come as a surprise when we learn that many health coaches actively practice yoga and even incorporate yoga into their health coaching practices.  So when I had the opportunity to invite Kim Tang to the show, I immediately jumped on the opportunity. Kim is an Internationally recognized Master Yoga Teacher and the Head Coach of the International Yoga Sports Federation.  Kim is inspired to inspire others and is empowered to empower others in their ability to expand and transform their minds, their bodies, their relationships with themselves, and the consciousness with which they conduct not only their practice, but their lives.  

As we close in on our 200th episode, I look back at all of the amazing business tips that our awesome guests consistently deliver.  But what about some of the latest approaches on how to get our clients healthy?  As the landscape constantly changes, we are bombarded with so many different perspectives that it can often get confusing on how we should advise our clients to assist them on their journey of health. To help us with some tips on how to get our clients healthy, we invited Isaac Ho back to the show!  Isaac is one of our regulars and usually shows off how he is the master of all things sales.  But, in this episode, Isaac shares his true passion of health coaching and talks about some of the strategies that he incorporates in his own practice that get his clients results.

We all have a story, whether we realize it or not.  And that story, once identified is the key to turning your passion into profits.  Our story provides us the framework to connect to the peoople we want to serve and enables us to deliver the unique value that they want and would love to pay for.  To dive into this topic, we invited Evan Transue to the show. Evan is the host of the Health Detective Podcast and owner of Bucks County Light Therapy.  He joins the show to share his insights on his own health journey that took him through battles with his mental health and eventually leading to the discovery of how his journey provided him with a framework to serve.  

Even if you'd rather be off the grid, social media can be a game-changer for your business.  We know that it can potentially be a goldmine for your business because it reaches a vast audience, boosts brand visibility, and offers valuable insights in how to position your business.  But, what if you just don't want to do it?  What if the whole idea fills you with anxiety?  Is there a happy medium that we can employ? To answer that question and to give us a viable strategy, we invited Lauren Litt to the show.  Lauren is the founder of Lil Shameless Plug and she helps people who don't like social media but know they need it to grow their businesses.  She has been in the social media industry for over 10 years and has compiled winning formulas for her clients in the ever changing landscape and has created proven results.  

Your life experiences shape your business model more than you might think. Your personal journey, from triumphs to challenges, can guide your entrepreneurial path by turning what you've been through into a successful business strategy that resonates with your target audience.  The greater your story, the more attractive you become.  And when it comes to a story, there aren't too many who can compete with Ali Shapiro. Ali joins the show to share how leveraging your unique journey can sculpt a strategic and resilient business model for sustainable success.  Ali is a childhood cancer survivor and created the health coaching model, Truce with Food, while at the University of Pennsylvania in order to crack the stubborn nut of sustainable eating, exercise, and health changes. She also created the Truce Coaching Certification to certify others who are working with complex change in all life areas.

True success lies not in products or technologies, but in the power of people. Why do some companies have loyal, cult-like followings while others blend into oblivion? If we look around, we begin to notice that traditional marketing is losing its edge and many entrepreneurs are struggling to stand out.  It becomes clear that a thriving community can be your biggest asset. This breakthrough has launched Lloyed Lobo to new heights and led him to coin the phrase: " If you build a community, you won't become a commodity!". Lloyed joins the show to reinforce this message.  Lloyed is an entrepreneur, podcast host and community builder.  As a young refugee in Kuwait, he witnessed the strength of community in evacuating the population to safety. His new book, From Grassroots to Greatness -13 Rules to Build Iconic Brands with Community Led Growth has topped Amazon's new release charts in a number of categories. This book dives into what Lloyed learned after talking to 1,000+ leaders and looking behind the growth of obscure ideas that went on to become enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and more.  

Can an online program really give you the flexibility and financial stability you need to sustain a health coaching practice long-term? The simple answer is absolutely! By leveraging digital platforms, you can design and deliver courses tailored to your expertise and passions and reach a global audience that has the potential to generate passive income streams over time. And these programs can be on a rinse and repeat cycle so that you can gain a consistent source of income for the long haul. And nobody has mastered this better than today's guest Lori Kennedy.  Lori comes back to the show to share how her initial signature program propelled her business to astronomical heights and continues to yield results to this day.  Lori is the CEO of The Wellness Business Hub and discusses how the program has evolved and introduces her upcoming free training on how to replicate her process called CREATE & FILL YOUR FIRST ONLINE PROGRAM https://www.wbhvirtualclass.com/omar-5day  

So..... Let's talk about the elephant in the room.  ChatGPT.  At this point, I feel that I can say that everybody has at least heard of this or other AI applications out there that seemingly threaten the very existence of mankind. That's the dramatic feel around this new technology. A lot of creatives are truly stressed out about this. But just like any other technology that we've seen, this can be quite an exciting tool, especially for health coaches.  So to discuss this topic, we invited Natalie Gensits back to the show. Natalie is a my personal copywriter and she isn't concerned about Chat one bit. In this show we discuss Chat's uses as well as where we see the technology going in the future.

Does more marketing mean more sales?  Not necessarily.  Getting more clients without traditional marketing is feasible through alternative strategies. By focusing on client satisfaction and creating valuable relationships, businesses can attract new clients organically and retain them for sustainable growth.  So spending more money on marketing is not the only solution. To show us some of these strategies, we invited Joanna Sapir to the show.  Joanna's mission is to help innovative and experienced wellness practitioners streamline and build business systems to get better client results, create steady predictable income, and feel more fulfilled than ever before.

After over 180 episodes, I think I finally understand the purpose of niching down. I know that sounds bizarre, and I did get the concept of a niche superficially, this episode was the one that I truly had that aha moment. When put into practical terms, the niche is not about you.  Yes, you can probably help all different types of people. But, the niche is for the consumer. They are doing the looking, not you. So the man who opened up my eyes clearer than ever before is Ren Jones. Ren is one of the true pioneers in the online coaching space and founder of Fitness Jones Training. Ren is a certified personal trainer through the National Academy of Sports Medicine (NASM) and certified in sports and exercise nutrition through Precision Nutrition. He joins the show to share his incredible journey and business tips that have consistently set him apart from his peers.  

Are you ready to transform your financial reality? I know I am!  In order for us to have thriving practices, money needs to be coming in.  Period.  So , in order to get money in our lives, we need to operate on the plane where cold, hard cash meets the realm of metaphysics. To dive into the steps to take to make this a reality, we invited Dr. Alison Kay to the show.  Dr. Kay is the founder of the Vibrational UPgradeTM System and is considered one of the leading experts in the fields of New Thought, subtle energy and energy medicine, and the human potential field.  She is also an award-winning author who has taught her methodology all over the world.

It is often said that following your passion unlocks a world of opportunities. By pursuing what ignites your soul, you tap into your authentic self, which resonates with others and eventually attracts like-minded individuals and potential collaborations, amplifying your network. Sticking with what drives you also fuels your dedication, leading to mastery and expertise. Christine Blanchette knows better than anyone how this mindset leads to success.  Her passion for running led her to create her own television show called Run With It, a monthly entertaining and educational show about running, fitness and health. She joins the show to share her journey highlighted by resilience and faith in the process of opportunity.

If you are a health coach looking to take your business to new heights, harnessing the power of ads can be a game-changer for your success. There are numerous benefits of using ads to promote and grow your health coaching business which include enhanced visibility, increased website traffic, and the ability to precisely target your ideal clients. To discuss the many benefits of paid ads and some unique strategies, we invited Luke Charlton to the show.  Luke AKA the Aussie Hermit owns his own ad agency and has spent in excess of $20 million on advertising, leading to more than $50M+ in sales for his clients.  He has also been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more.

I know we don't like to talk about it, but the legal part of a health coaching practice is super important.  Contracts are crucial for health coaches to protect their interests and establish clear expectations with clients. They help outline services, fees, and client responsibilities,which eventually minimizes misunderstandings and potential disputes. At the end of the day, they are essential tools for professional and ethical health coaching practices. To discuss how we can better legally protect ourselves, we invited Sarah Waldbuesser to the show. Sarah is an attorney for online coaches and health coaches and founder of Destination Legal.  She is also a health coach and shares her unique expertise about her journey and how she mastered navigating the health coaching space legally. 

Being in business will challenge your mind in ways that many other endeavors will never do.  Mastering your mindset can unlock your full potential as a business owner.  So it is essential to begin to overcome self-doubt, conquer limiting beliefs, and foster a positive mindset that attracts clients and fuels personal and professional growth.  To give us actionable tips to accomplish this, we invited Kevin Kwan to the show.  He shares his journey of leaving his corporate job and jumping into starting his own gyms and how, through business, he discovered all the work he needed to do to become successful by shredding all the layers of beliefs holding him back.

How are we going to grow a successful health coaching practice, or sell an amazing course, or promote our newest book if nobody knows about it?  This is a very common obstacle that many entrepreneurs struggle with.  The truth is, that if you're hiding your business or brand from potential customers, it's time to take action and start marketing because marketing is crucial to increase brand visibility, attract new customers, and ultimately grow your business. To share some tips on how to stop hiding and start marketing, we invited Brandy Mabra to the show.  Brandy is the CEO & Founder of Savvy Clover which serves private practice owners by teaching them the mindset and skill set it takes to own their CEO role.  She shares how by owning your leadership role in your business, you can empower your teams and lead from a place of knowledge and delegate confidently, enabling you to work on your business instead of in your business.