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Mark Rittman is joined on this episode by Branchworks CEO Eleanor Thompson to talk about partner programs, partner portals and the role partnerships play in making data analytics initiatives a success.Branchworks homepage : Activating Partnerships for Revenue GrowthCastorDoc case studyEleanor Thompson LinkedIn Profile
Tracks from Blue Boy, Melsen, Romain Garcia, Matty Wright, Quivver, Sasha & Marsh, Rosalie, James, Claptone, New Order, Rebelski, Dosem, Simon Doty & Marsh, mixed in Brighton March 2025 by Mark Rittman
Mark Rittman is joined in this episode by Greg McKeon, Staff Product Manager at dbt Labs to talk about their recent acquisition of SDF Labs, the vision for dbt as the control plane for data collaboration at-scale and the upcoming drag-and-drop Visual Editor that's soon to be part of dbt Cloud.dbt Cloud: The control plane for data collaboration at scaleAbout the Visual EditorCoalesce 2024 and the Launch of dbt's Visual Editing Experiencedbt Labs Acquires SDF Labs to Introduce Robust SQL Comprehension into dbt and Supercharge Developer EfficiencyDrill to Detail Ep.115 ‘Airbnb, DataOps and SQLMesh's Data Engineering Innovation' with Special Guest Toby Mao
In this episode, Sean Zinsmeister from Google joins Mark Rittman to discuss the latest developments for Looker including the integration of Looker Studio, new modeling capabilities and the exciting potential of generative AI for BI.We discuss how Looker is evolving to be a more open, composable platform that can power advanced analytics and data storytelling, with Sean sharing insights on Google's purpose-built Gemini models for natural language to SQL translation and how Looker customers can leverage these AI capabilities. We also explore Looker's agentic API strategy, the long-term vision of using Looker Studio as the primary Looker front-end and the opening up of LookML to tools beyond just Looker. Driving Looker customer innovations in the generative AI eraPreviewing Studio in Looker, the (Eventual) Future of Self-Service Reporting for LookerLooker now available from Google Cloud consoleDelivering the third wave of BI in the AI era with LookerDrill to Detail Ep.100 Special ‘Past, Present and Future of the Modern Data Stack' with Special Guests Keenan Rice, Stewart Bryson and Jake SteinDrill to Detail Ep. 73 'Luck, Thinking Different and Designing Looker Data Platform' with Special Guest Colin Zima
Rounding-off 2024 with tracks from Tali Muss, Angelo Ferreri, Cheesecake, Christian Smith, Quivver, Quivver & Stelios, Dilby, Above & Beyond, Dosem, Rockka, Jerome Isma-Ae, The Shapeshifters, Tim Green, Delistic and Mark Knight, mixed in Brighton December 2024 by Mark Rittman
Tracks from DJ DLG & Alicia, Pig&Dan, Qrion, Jamie Jones, Andy Moore/Whiteroom, Errka, Hercules & Love Affair, Tensnake, House of Prayers & Maxim, Camden Cox & Dombresky, Belle/Craziba, Kevin McKay & Junior Jack, mixed with love in Brighton November 2024 by Mark Rittman
Mark Rittman is joined in this episode by Ethan Aaron, Founder & CEO of Portable, to talk about what you should do if you're the first data hire at a company, when and when not to hire a consultant, the founding story of Portable.io and the long tail (and economic model) of the data integration connectors market.Ethan Aaron LinkedIn ProfilePortable.io Homepage“The biggest misconceptions about data integrations..” (LinkedIn)“You join a 100 person company as the head of data. What should you do?” (LinkedIn)“The stuff no one will tell you about running a data team” (LinkedIn)
Mark Rittman is joined by returning guest David Jayatillake, VP of AI at Cube.dev, to talk about Delphi Labs' journey from a standalone data analytics chatbot to now becoming the basis of Cube's new AI features within its composable semantic model product.Drill to Detail Ep.102 'LLMs, Semantic Models and Bringing AI to the Modern Data Stack' with Special Guest David JayatillakeDrill to Detail Ep.107 'Cube, Headless BI and the AI Semantic Layer' with Special Guest Artyom KeydunovIntroducing the AI API and Chart Prototyping in Cube CloudA Practical Guide to Getting Started with Cube's AI APICube Rollup London : Bringing Cube Users Together
Late-summer stormers from Jaden Bojsen, Birdy, Madism, Paul Bleasdale & Mr Jay, CamelPhat, Marsh, Chaney, Kaskade & deadmau5, Rivo & Adriatique, London Grammer, House of Prayers & Maxim, CamelPhat & Elderbrook and Nic Fanciulli, mixed in September 2024 in Marbella by Mark Rittman
Hitting that Summer 2024 vibe with tracks from Kamilo, Chaney, Claptone, Peggy Gou, Siedah Garret, Bob Sinclair, Return of the Jaded, Hannah Wants, Piero Pirupa, Marsh, OceanLab and Crazibiza, mixed in Brighton by Mark Rittman
90's old school trance mix feat. classic tracks from Cascade, BT, Push, Veracocha, The Art Of Trance, Vincent de Moor, Solarstone, The Thrillseekers, Paul van Dyk, Da Hool, The Space Brothers, ATB, Liquid Child, Art of Trance, Gouryella & Faithless, mixed in Brighton June 2024 by Mark Rittman
Carrying on that Spring 2024 vibe with tracks from Luttrell, Because of Art, Marsh, Tinlicker, Yotto, Jody Wisteroff, Kevin McKay, Joseph and Budakid, mixed in Brighton April 2024 by Mark Rittman
Tracks from Alex O'Rion & Ezequiel Arias, Joseph Ashworth, Jody Wisternoff, Luttrell, Davi, Aubrey Fry, Leaving Laurel and Romain Garcia, mixed in Brighton 2024 by Mark Rittman
Tracks from Jozif, Solomun, Simion, Crazibiza, Westbam & Nena, Emanuel Satie & DJ T, Pet Shop Boys, Underworld, Weval, Mousse T and Bryan Ferry mixed in Brighton, October 2023 by Mark Rittman
Mark Rittman is joined in this final episode of the current series of Drill to Detail by returning guest Jordan Tigani, Co-Founder & CEO at Motherduck to talk about the journey from big data to small data and bringing hybrid cloud execution to DuckDB.Big Data is DeadTeach Your Duckdb To FlyAnnouncing Motherduck: Hybrid Execution Scales Duckdb From Your Laptop Into The CloudDrill to Detail Ep.64 ‘Google BigQuery, BI Engine and the Future of Data Warehousing' with Special Guest Jordan Tigani
Mark Rittman is joined in this special episode by previous Looker founder and inventor of the LookML language Lloyd Tabb together with Carlin Eng, Product Manager at Google Cloud to talk about Malloy, a new query language to replace SQL for analytics.Drill to Detail Ep.60 'A Deeper Look Into Looker' With Special Guest Lloyd TabbMalloy : An experimental language for dataA Sequel to SQL? An introduction to MalloyWhy SQL syntax sucks, and why it mattersComposing with QueriesDimensional Flexibility, one of the things that makes Malloy SpecialData is Rectangular and other Limiting MisconceptionsMalloy's Near Term Roadmap
Mark Rittman is joined in this episode by returning guest and Elementl Founder Nick Shrock to talk about Dagster's role in the modern data stack ecosystem and software defined assets, a new, declarative approach to managing data and orchestrating its maintenance.Introducing Software-Defined AssetsRethinking Orchestration as Reconciliation: Software-Defined Assets in DagsterOptimizing Data Materialization Using Dagster's PoliciesHow I use Dagster to orchestrate the production of social science data assets
Mark Rittman is joined in this special episode of Drill to Detail by Benn Stancil, CTO and Founder at Mode to talk about their recent acquisition by ThoughtSpot, the economics of the modern data stack and how AI and LLMs could likely become our industry's next discontinuity.We don't need another SQL chatbotThe new philosophersThoughtSpot acquires Mode Analytics, a BI platform, for $200M in cash and stockChatGPT-Powered Data Analysis using Cube, Delphi and the Code Interpreter Plugin
Tracks from Tagavaka, Alex O'Rion & Ezequiel Arias, Lifelike, GMJ & Matter, Purple Disco Machine, Above & Beyond, Marsh, Dionigi & Simon Faz, Jody Wisternoff & LEGATO, Leaving Laurel and Simon Doty. Mixed by Mark Rittman in Brighton July 2023
Mark Rittman is joined in this episode by Artyom Keydunov, Founder at Cube to talk about embedded analytics and Cube's origin story, headless BI, query acceleration and how Cube and Delphi enable an AI-powered conversational interface for the semantic layer.Empower uniquely insightful AI & LLM data experiencesAI-powered conversational interface for the semantic layerDefine metrics upstream to align your teamHow Rittman Analytics Delivers the Semantic Layer Today with CubeRittman Analytics Cube Quickstart
Hightouch co-Founder and co-CEO Tejas Manohar returns as special guest to talk with Mark Rittman about the reverse ETL market today, the evolution of the composable customer data platform and new featured in Hightouch to enrich customer profiles and drive personalization across marketing campaigns.Reverse ETL is Dead (Ethan Aaron LinkedIn Post)Customer 360 Data Warehousing and Sync to HubspotYou don't need the Modern Data Stack to get sh*t doneHightouch Customer StudioHightouch Personalization APIHightouch Match BoosterWhat's in Store for Data Teams in 2023?
Mark Rittman is joined by Jason Pohl, Senior Director of Data Management at Databricks along with special co-host and Head of Customer Experience at Coalesce, Stewart Bryson to talk about data lakehouses, Databricks and helping to raise tigers in a Thai Tiger Temple.Databricks - A HistoryWhat is a Delta Lake?The Databricks Lakehouse PlatformDatabricks SQLJason Pohl LinkedIn ProfileLions and Tigers and a Bear named Maam MaamStewart Bryson Github profileCoalesce.io
Mark Rittman is joined by Twilio Segment Head of Product Kevin Niparko to talk about trends in the customer data platform market, Reverse ETL and Profiles Sync, the impact of LLMs (Large Language Models) on digital customer experience and Segment Unify, a consumer scale real-time identity resolution solution that provides complete, real-time, portable customer profiles.Segment Unify is here: complete, real-time, portable customer profilesActivate warehouse data in all of your destination toolsCustomer profiles made portableDrill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric DoddsDrill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar
Mark Rittman is joined by David Jayatillake, CEO and co-founder of Delphi Labs, to talk about the role of semantic models and the marketplace today, large language models and the phenomena that is ChatGPT, and how Delphi Labs are planning on bringing AI to Slack and the modern data stack.https://www.delphihq.com/#abouthttps://www.linkedin.com/in/david-jayatillake/details/experience/For B2B Generative AI Apps, Is Less More?LinkedIn post on rationale behind Delphi Labs product developmentDelphi - Jaffle Shop DemoSemantic Superiority - Part 1 and Part 2Semantic Search product featureLLM Implications on Analytics (and Analysts!)“Is This You?” Entity Matching in the Modern Data Stack with Large Language models and github repoChatGPT, Large Language Models and the Future of dbt and Analytics ConsultingRA Assistant
Mark Rittman served in the Scotland, Edinburgh Mission from July of 2003 through June of 2005. He shares with us his miraculous instances during his mission, including blessings for those about to pass away, how the Book of Mormon was able to be read by a dyslexic companion, and more. Mark served for a good portion of his mission in Edinburgh and in the mission office, where he enjoyed messing with missionaries overspending on their accounts, along with pulling pranks with and on Sister Vriens. Mark lives just outside of Houston, Texas, between Houston and College Station, with his wife and their 2 children. Recorded August 9, 2022
Mark Rittman is joined by Izzy Miller to talk about Hex, a collaborative data platform that brings everyone together to explore, analyze, and share … and why the future of notebooks isn't just about notebooks.Hex website Public app gallery of example Hex projects .Dataframe SQL announcement Hex for Analytics EngineersTweet thread about why the python / sql debate is boring"The Sharing Gap"
Mark Rittman is joined by Izzy Miller to talk about Hex, a collaborative data platform that brings everyone together to explore, analyze, and share … and why the future of notebooks isn't just about notebooks.Hex website Public app gallery of example Hex projects .Dataframe SQL announcement Hex for Analytics EngineersTweet thread about why the python / sql debate is boring"The Sharing Gap"
Mark Rittman is joined in this very special episode by Colin Zima, ex-Head of Analytics at Looker and now co-founder of Omni, a new analytics startup looking to become the fastest way to ask the first 100 questions.Introducing Omni: The fastest way to turn SQL into intelligenceOmni Analytics Homepage
Mark Rittman is joined in this very special episode by Colin Zima, ex-Head of Analytics at Looker and now co-founder of Omni, a new analytics startup looking to become the fastest way to ask the first 100 questions.Introducing Omni: The fastest way to turn SQL into intelligenceOmni Analytics Homepage
Mark Rittman is joined in this episode by Peter Fishman to talk about Mozart Data, the modern data stack and the need to automate the role of the analytics engineer.MozartData websiteData Bites: A Virtual Lunch and Learn with Powered by Fivetran, Snowflake and Mozart Data Launch HN: Mozart Data (YC S20) – One-stop shop for a modern data pipeline
Mark Rittman is joined in this episode by Peter Fishman to talk about Mozart Data, the modern data stack and the need to automate the role of the analytics engineer.MozartData websiteData Bites: A Virtual Lunch and Learn with Powered by Fivetran, Snowflake and Mozart Data Launch HN: Mozart Data (YC S20) – One-stop shop for a modern data pipeline
Mark Rittman is joined by Eric Dodds to talk about Rudderstack's founding story and open-source roots, Segment compatibility and event-based pricing vs. MTUs and Rudderstack's "Warehouse-First" approach to building customer data platforms.Rudderstack's Data Stack : Deep Dive Introducing RudderStack Cloud: The Warehouse-First CDP for DevelopersRudderstack, Snowplow and Open-Source CDP Alternatives to SegmentHow Twilio is Shaping SegmentEvent-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What's the Catch?Why (and How) Customer Data Warehouses are the New Customer Data PlatformWhy Take a Warehouse-First Approach to Analytics
Mark Rittman is joined by Eric Dodds to talk about Rudderstack's founding story and open-source roots, Segment compatibility and event-based pricing vs. MTUs and Rudderstack's "Warehouse-First" approach to building customer data platforms.Rudderstack's Data Stack : Deep Dive Introducing RudderStack Cloud: The Warehouse-First CDP for DevelopersRudderstack, Snowplow and Open-Source CDP Alternatives to SegmentHow Twilio is Shaping SegmentEvent-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What's the Catch?Why (and How) Customer Data Warehouses are the New Customer Data PlatformWhy Take a Warehouse-First Approach to Analytics
In this first episode of a new series, Mark Rittman is joined by Katie Hindson to talk about Lightdash, a new open-source alternative to Looker that uses dbt as its metrics layer and semantic model.Lightdash.comWhat is the dbt Metrics Layer? Lightdash, Looker and dbt as the BI Tool Metrics Layer
In this first episode of a new series, Mark Rittman is joined by Katie Hindson to talk about Lightdash, a new open-source alternative to Looker that uses dbt as its metrics layer and semantic model.Lightdash.comWhat is the dbt Metrics Layer? Lightdash, Looker and dbt as the BI Tool Metrics Layer
Mark Rittman is joined in this episode by Nick Schrock, ex-Facebook Engineer and now Founder of Elementl to talk about GraphQL, data platform engineers and @dagsterio, a data orchestrator for machine learning, analytics, and ETL.Introducing Dagster Dagster homepage Elementl homepage Orchestrating dbt with Dagster Moving past Airflow: Why Dagster is the next-generation data orchestrator
Mark Rittman is joined in this episode by Michale Drogalis, Product Manager at Confluent to talk about the history of Apache Kafka and real-time stream processing, the origins of kSQL and kSQLdb and the rationale and use-cases addressed by these products.ksqldDB product homepage Introducing ksqlDB Blog PostKafka Streams vs. ksqlDB Blog Post
Mark Rittman is joined by Eldad Farkash, Co-Founder and CEO at Firebolt to talk about SiSense and Panorama, the history of cloud data warehouses and how Firebolt's technology delivers query results 4-6000x faster than Snowflake, Redshift and AWS Athena.Snowflake's Co-Founder Marcin Żukowski Reflects On His Time At CWICentrum Wiskunde & Informatica & MonetDBEldad Farkash, inventor of In-Chip technology, takes top honors with IT Software (Individual) awardFirebolt Touts Massive Speedup in Cloud Data WarehouseWhy Firebolt?
Maxime Beauchemin returns to the Drill to Detail Podcast and joins Mark Rittman to talk about what's new with Apache Airflow 2.0, the origin story for Apache Superset and now Preset.io, why the future of business intelligence is open source and news on Marquez, a reference implementation of the OpenLineage open source metadata service for the collection, aggregation, and visualization of a data ecosystem's metadata sponsored by WeWork.The Rise of the Data EngineerDrill to Detail Ep.26 'Airflow, Superset & The Rise of the Data Engineer' with Special Guest Maxime BeaucheminApache Airflow 2.0 is here!Apache Superset is a modern data exploration and visualization platformThe Future of Business Intelligence is Open SourcePowerful, easy to use data exploration and visualization platform, powered by Apache Superset™Admunsen: Open source data discovery and metadata engineOpenLineageMarquez: Collect, aggregate, and visualize a data ecosystem's metadata
Mark Rittman is joined in this episode by Jeff Pollock, Vice President Product Development for Fast Data at Oracle, to talk about the history of Oracle Data Integration from Warehouse Builder and Sunopsis to the move to the cloud and today's distributed “data mesh”, based around Oracle's fast data product, Oracle GoldenGate.Technology Brief : Dynamic Data Fabric and Trusted Data Mesh using the Oracle GoldenGate PlatformData Mesh Part 1: Future of Data Integration with a Deep Dive into GoldenGate, Kafka and SparkHow to Move Beyond a Monolithic Data Lake to a Distributed Data MeshAn Introduction to Real-Time Data IntegrationDrill to Detail Ep.22 'SnapLogic's Enterprise Integration Cloud' With Special Guest Craig Stewart
Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".Why Your Customer Data Platform Should Be the Data Warehouse Hightouch Ushers In The Era Of Operational Analytics Hightouch homepage Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch Why (and How) Customer Data Warehouses are the New Customer Data Platform Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen
The Drill to Detail Podcast returns for an end-of-year and Coalesce 2020 special episode, with Mark Rittman joined by Tristan Handy from Fishtown Analytics along with Stewart Bryson from Red Pill Analytics.Coalesce 2020 Drill to Detail Ep.78 ‘Coronavirus, Shutdowns and the Data Analytics Industry' with Special Guest Seth Rosen Snowflake Stock Has More Than Tripled Since Its IPO. CEO Frank Slootman Explains What's Next. Fishtown Analytics Announces $12.9M Fundraise A License to build the future
Mark Rittman is joined in this episode by Davis Clark, Founder at Futuremodel, to talk about democratizing Looker development by automating and abstracting the process of LookML development.Futuremodel HomepageFuturemodel Early Access Beta Program
Mark Rittman is joined in this episode by Josh Temple, Analytics Engineer at Spotify to talk about analytics development, automated testing and Spectacles, an open-source tool and SaaS service that automatically tests your LookML to ensure Looker always runs smoothly for your users.Spectacles product homepage and early access programData Tests in LookerAutomated testing in the modern data warehouse#JOIN19 - Using Customized Open-Source Tools With LookMLContinuous Integration and Automated Build Testing with dbtCloud
Mark Rittman is joined in this episode by GitLab.com Lead Developer Douwe Maan to discuss the history of the open-source Meltano project and its recent refocus on becoming the "glue" that creates open-source data pipelines, using plugin technologies such as Singer Taps and dbt transformations.Meltano homepage and quickstart demoHey, data teams - We're working on a tool just for youRevisiting the Meltano strategy: a return to our rootsWhy we are building an open source platform for ELT pipelinesSinger - Simple, Composable, Open Source ETLdbt Models - Everything is a selectMeltano Slack Community
Mark Rittman is joined in this episode by Hubspot's Director of Data Infrastructure James Densmore to talk about distributed and remote-friendly data teams, DevOps with dbt and Apache Airflow and career path options for data engineers.How should I structure my data team? A look inside HubSpot, Away, M.M. LaFleur, and more (dbt Blog)Software Engineers do not Need to Become Managers to Thrive (Data Liftoff Blog)The Misunderstood Data Engineer (Data Liftoff Blog)Modular ELT (Data Liftoff Blog)Test SQL Pipelines against Production Clones using DBT and Snowflake (Dan Gooden)HubSpot Data Actions, Harvest Analytical Workflows and Looker Data Platform (Rittman Analytics Blog)
Mark Rittman is joined by special guests Drew Banin, co-founder of Fishtown Analytics and maintainer of dbt (data build tool) and Stewart Bryson, long-time friend of the show and CEO/Co-founder of Red Pill Analytics to talk about scaling modern data stack projects from startups to the enterprise; how do you deal with data quality issues when there's no central record of customers, how do we introduce data governance, enterprise requirements and meet the needs of enterprise architects and how do we scale concepts such as agile and analytics as engineering beyond our initial champion and data team?The dbt ViewpointFishtown Analytics and Drew BaninMulti-Channel Marketing Attribution using Segment, Google BigQuery, dbt and LookerGetting Started with dbt.Red Pill Analytics
Mark Rittman is joined in the final Drill to Detail Podcast episode of the year by Calvin French-Owen, co-founder and CTO at Segment to talk about Segment's founding story, partner ecosystems and their new customer data platform service, Segment Personas.analytics.js: The hassle-free way to integrate analytics into any web application (Github.com)The Million Dollar Engineering Problem (Segment Blog)Tracking Customer Email Marketing Interactions using Segment Personas and Connections (Rittman Analytics Blog)Segment Personas product homepage
Mark Rittman is joined in this specially-extended episode of Drill to Detail by Olivier Dupuis, founder of Lantrn Analytics to share his experiences growing a product analytics business using today's modern, modular SaaS analytics toolsLantrns AnalyticsRittman Analytics"How it Works" - Lantrns Analytics"How Rittman Analytics does Analytics: Modern BI Stack Operational Analytics using Looker, Stitch, dbt and Google BigQuery" - Rittman Analytics Blog
Mark Rittman is joined in this episode by Bud Endress, Director, Product Management at Oracle to talk about the evolution of Oracle's query acceleration and in-database OLAP features from the acquisition Express Server back in the 90's to today's Autonomous Data Warehouse and Analytic Views.Analytic Views, Oracle Database 12.2 … and Oracle's Reboot of OLAP now Everything's In-Memory (and SQL)Oracle9i OLAP uncoveredOverview of Analytic Views