Podcasts about music marketing manifesto

As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales remain a viable income source for many independent musicians, forward-thinking artists are exploring models that not only complement their streaming strategies but also future-proof their sales approaches. Membership sites offer a powerful solution to these challenges.Although platforms like Patreon have popularized the concept of fan-supported content, many musicians have yet to fully realize the potential of running their own membership site. By creating a dedicated platform for your most engaged fans, you can generate recurring income, maintain full control over your branding and customer experience, and keep the majority of your proceeds. This approach allows you to monetize your music without relying solely on streaming revenue or traditional album sales.In this episode of the Music Marketing Manifesto Podcast, we'll explore why membership sites are the perfect tool for musicians looking to complement their streaming strategies, future-proof their sales models, and create a sustainable income stream. We'll discuss the key advantages of this model and provide practical tips for building and growing your own membership community.We'll also take a moment to catch up on the latest developments in AI and how it's impacting the music industry. From AI-powered music creation to innovative marketing tools, we'll explore the current state of AI and what it means for independent musicians.Whether you're looking to diversify your revenue streams, strengthen your relationship with your most dedicated fans, or create a more sustainable foundation for your music career, this episode will give you the insights and inspiration you need to start your own membership platform.For more music marketing strategies, tactics, and tips go to https://musicmarketingmanifesto.com/

John Oszajca, a former recording artist for Interscope and founder of Music Marketing Manifesto, joins us in today's episode. With an impressive track record in the music industry and a knack for entrepreneurial ventures, John has been a keynote speaker at global conferences and events. Known for revolutionizing the industry with his “direct to fan marketing” approach, he has helped myriad artists climb to dizzying heights on various sales charts and land Grammy nominations. In this captivating episode, John delves into how to harmonize your message with your music marketing and the principles of digital marketing. Combining his passion for music with a data-driven approach he shares how he's making a significant impact on how independent musicians market their music.Here's what you'll learn about: The principles of digital marketing for the music industry and why it works so wellWhy digital marketing today is remarkably effective and what most musicians are missing out on with social media.The importance and the method of building a mailing list and selling products to fansDeep dive into John's ingenious approach and learn more about his music marketing strategies here: https://musicmarketingmanifesto.com/Apply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology.AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and many others have permeated every corner of our lives, with an especially potent impact on the arts and music industry. Some herald this as a landmark leap in human evolution, while others are sounding the alarm, painting it as a potential hazard to our very existence.In today's episode, we're taking a reflective journey back through these whirlwind six months. We'll dissect what's transpired, the promises kept, and the ones that merely sputtered out, and we'll discuss what we might be expect going forward.Moreover, we'll share tangible, real-world AI use cases that can elevate your music career here and now, not in some speculative future. This episode aims to provide a comprehensive catch-up on this crucial topic and perhaps, make you reevaluate your perspective on AI.

At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there! Another notable approach is the Free For Shipping & Handling Funnel. This method entices people to pay a small shipping and handling fee in exchange for a "free" physical album delivered to their doorstep. While these funnels can be more challenging to execute, their success often surpasses that of any other funnel types when done right.In this episode of Music Marketing Manifesto, we delve into the intricacies of Free For Shipping & Handling Funnels, and welcome back Kevin Goetz from Mute Prophet. Kevin shares his experience of generating over $50,000 per year in music sales using this funnel strategy.

In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh is a long time MMM member who has used the strategies he initially learned in the program to help his band generate over $750,000 in online sales and generate numerous Billboard chart positions for several of their recent albums.Over the last few months Josh has been walking us through the release of their brand new album Outside Spectrum, and sharing the details of their marketing and promotion campaigns throughout the process. Well, their album just came out and we're both extremely excited to announce that it debuted at #1 on the Billboard Blues chart; an enormous achievement for any artist, let alone an independent artist who is truly doing it all on their own. Also notable is the fact that that the album hit #3 on the Americana/Folk Chart and #5 on the Top New Artists Albums Chart.In this episode Josh talks about what worked and what didn't, and gives a detailed accounting of how many of their sales came from each of the marketing and promotional strategies they employed for this release.This is a fascinating conversation and definitely not one to be missed.

In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. Alexander is someone who bought my training program Music Marketing Manifesto a few years back and really ran with the strategies he learned. In a fairly short amount of time he was able to take his popular, but financially struggling band and turn them into a thriving success; bringing in a healthy six figures in music revenue each year.When the war between Russia and Ukraine broke out he was one of the first people I thought of. However I was afraid to reach out for fear that even a conversation about the war could create problems for him.I was relieved, and incredibly humbled, when a week or so ago Alexander reached out to tell me that thanks to what he learned in Music Marketing Manifesto - and the overseas and recurring revenue his band now brings in - they were able to flee Russia and move to Turkey; with a hope of eventually relocating to the USA or the UK. I asked Alexander if he'd be willing to sit in on the MMM Podcast and share their extremely relevant story, and walk us through exactly how his band markets their music. This is their story.

In the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and […]

In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […] The post The Art & Science of Playlist Promotion appeared first on Music Marketing Manifesto.

In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […] The post Learn How To Generate Income From Your Music on Twitch appeared first on Music Marketing Manifesto.

The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […] The post Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic appeared first on Music Marketing Manifesto.

Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so […] The post Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas appeared first on Music Marketing Manifesto.

In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different… This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held last week. During the Q & A, dozens of attendees sent in questions about the best way to […] The post LIVE Music Marketing Q & A – Replay appeared first on Music Marketing Manifesto.

When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […] The post Branding for Musicians: What It Is and Why It Matters… appeared first on Music Marketing Manifesto.

One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […] The post How To Get Your Music Licensed in Television and Film – With Karyn Rachtman appeared first on Music Marketing Manifesto.

One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […] The post How To Report Sales From Your Own Website to Soundscan appeared first on Music Marketing Manifesto.

John Oszajca is in the house! Do you know what funnels are? Are you using them to promote your music? What level of success have your achieved with your marketing funnels? In this episode of The New Music Industry Podcast, you'll learn about this timely and vital topic from the best of the best – […] The post 147 – How to Hypercharge Your Music Career with Funnels – with John Oszajca of Music Marketing Manifesto appeared first on Music Entrepreneur HQ.

John Oszajca is in the house! Do you know what funnels are? Are you using them to promote your music? What level of success have your achieved with your marketing funnels? In this episode of The New Music Industry Podcast, you'll learn about this timely and vital topic from the best of the best – […] The post 147 – How to Hypercharge Your Music Career with Funnels – with John Oszajca of Music Marketing Manifesto appeared first on Music Entrepreneur HQ.

If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […] The post Growing Your Fan Base With Free Social Media Strategies appeared first on Music Marketing Manifesto.

There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […] The post What About Spotify? appeared first on Music Marketing Manifesto.

In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […] The post How to Grow Your Fan Base With Just $5/Day appeared first on Music Marketing Manifesto.

UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […] The post L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31 appeared first on Music Marketing Manifesto.

Mike Osborn and Music Marketing Music marketing is synonymous with the name Mike Osborn. He's still figuring it out like so many other indie music artists, but Mike has always been heavily invested in how he markets his music and brand. This was evident when I heard him speak at a 2014 musician marketing event that I co-hosted in San Jose California. Mike showed up with notebooks containing marketing ideas and strategies that he'd implemented or was otherwise exploring. Much of Mike's methods and strategies come from John Oszajca's Music Marketing Manifesto, which has more recently become known as the full service agency Direct to Fan International (DTFI). Beyond Music Marketing Mike and his Mike Osborn Band are a group of hard working musicians who work smart, but he wants to work even smarter. He acknowledges that diversification has been a key driver of success in his career, but now he's looking at the long-term. This is not an easy game in Mike's home of San Jose California, which is among the most expensive places one can live on this lonely planet. Like the rest of the working world, Mike wants to work a little less, to have freedom for time off, and to feel good about retirement. He never mentioned retirement, for the record, but I believe he's practical and somewhat traditional. Sure he can play into old age, but there's likely something beyond performing and recording for this Osborn. In our most recent conversation, Mike and I talk about more than just marketing and the long game of life. He's fired up about an increased investment he's made with Music Marketing Manifesto and DTFI, but he did humor me in discussing his forthcoming album, ReverbNation's calendar widget, pickup bands in the blues scene, and why he finds drummers to be an x-factor in any new ensemble. Mike's forthcoming album is in final production stages. He seems confident in releasing at least some of it in time for the holiday season. He also tells me that the new recordings are stylistically more country than his past work. This makes sense given that Mike finds most of his songs start out that way. We'll soon hear if that country feel supersedes his traditional blues-rock sound. Whatever the case, Mike is excited about the project and I'm excited for him. Find Mike and follow the progress of his marketing and recording projects on Facebook @MikeOsbornBand. SHOW NOTES Mike Osborn Band on Facebook In the Dog House – Mike Osborn on CDBaby Lovin Time – Video ReverbNation Widgets Math Class DTFI RELATED EPISODES Episode 34 – Tribute Bands, Jam Etiquette, & Backing Tracks–Mike Osborn Episode 61 – Circus Swing and the Transformation of Dean Johanesen Episode 41 – Reverb and Whiskey (or Iced Tea)–Singer Songwriter Joe George Episode 60 – House Concert Host Amy Killingsworth Episode 62 – Tapping into the House Concert Scene–Robonzo RESOURCES FOR MUSICIANS The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Growth Farming the Seth Godin Way, a FREE ebook by D Grant Smith More resources for musicians

Mike Osborn and Music Marketing Music marketing is synonymous with the name Mike Osborn. He's still figuring it out like so many other indie music artists, but Mike has always been heavily invested in how he markets his music and brand. This was evident when I heard him speak at a 2014 musician marketing event that I co-hosted in San Jose California. Mike showed up with notebooks containing marketing ideas and strategies that he'd implemented or was otherwise exploring. Much of Mike's methods and strategies come from John Oszajca's Music Marketing Manifesto, which has more recently become known as the full service agency Direct to Fan International (DTFI). Beyond Music Marketing Mike and his Mike Osborn Band are a group of hard working musicians who work smart, but he wants to work even smarter. He acknowledges that diversification has been a key driver of success in his career, but now he's looking at the long-term. This is not an easy game in Mike's home of San Jose California, which is among the most expensive places one can live on this lonely planet. Like the rest of the working world, Mike wants to work a little less, to have freedom for time off, and to feel good about retirement. He never mentioned retirement, for the record, but I believe he's practical and somewhat traditional. Sure he can play into old age, but there's likely something beyond performing and recording for this Osborn. In our most recent conversation, Mike and I talk about more than just marketing and the long game of life. He's fired up about an increased investment he's made with Music Marketing Manifesto and DTFI, but he did humor me in discussing his forthcoming album, ReverbNation's calendar widget, pickup bands in the blues scene, and why he finds drummers to be an x-factor in any new ensemble. Mike's forthcoming album is in final production stages. He seems confident in releasing at least some of it in time for the holiday season. He also tells me that the new recordings are stylistically more country than his past work. This makes sense given that Mike finds most of his songs start out that way. We'll soon hear if that country feel supersedes his traditional blues-rock sound. Whatever the case, Mike is excited about the project and I'm excited for him. Find Mike and follow the progress of his marketing and recording projects on Facebook @MikeOsbornBand. SHOW NOTES Mike Osborn Band on Facebook In the Dog House – Mike Osborn on CDBaby Lovin Time – Video ReverbNation Widgets Math Class DTFI RELATED EPISODES Episode 34 – Tribute Bands, Jam Etiquette, & Backing Tracks–Mike Osborn Episode 61 – Circus Swing and the Transformation of Dean Johanesen Episode 41 – Reverb and Whiskey (or Iced Tea)–Singer Songwriter Joe George Episode 60 – House Concert Host Amy Killingsworth Episode 62 – Tapping into the House Concert Scene–Robonzo RESOURCES FOR MUSICIANS The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Growth Farming the Seth Godin Way, a FREE ebook by D Grant Smith More resources for musicians

In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […] The post The Power of Words – Podcast Episode #30 appeared first on Music Marketing Manifesto.

In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […] The post What Does It Take To Make The Charts? appeared first on Music Marketing Manifesto.

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […] The post On Getting Dropped By Your Record Label… appeared first on Music Marketing Manifesto.

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […] The post On Getting Signed… appeared first on Music Marketing Manifesto.

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […] The post Marketing Music Outside of the United States… appeared first on Music Marketing Manifesto.

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […] The post iTunes and the Future of Downloads – Podcast Episode #25 appeared first on Music Marketing Manifesto.

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […] The post Ariel Hyatt on Developing Your Brand – Podcast Episode #24 appeared first on Music Marketing Manifesto.

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […] The post Music Marketing Q & A – Podcast Episode #23 appeared first on Music Marketing Manifesto.

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […] The post 9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22 appeared first on Music Marketing Manifesto.

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […] The post Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21 appeared first on Music Marketing Manifesto.

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […] The post How to Get Nominated For a Grammy – Podcast Episode #20 appeared first on Music Marketing Manifesto.

Today's guest is John Oszajca, the founder of Music Marketing Manifesto. John teaches a systematic approach to marketing music online. The post MMP026: The Best Music Marketing Strategies – All The Sneaky Ways People Sell You Music And You Don't Even Realize It appeared first on Musician Monster.

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […] The post Are Facebook Ads the New Touring? Podcast Episode #19 appeared first on Music Marketing Manifesto.

Hi Podcast Listeners! Thanks for downloading this week. In the first segment, Ryan and Dave discuss last week's Rorie Kelly interview and Dave provides some interesting insight on the current composition of women in the executive ranks of major labels. Ryan and Dave also discuss the recent lawsuit between 19 Recordings and Sony Music. At issue in the case is whether Sony is shortchanging its artists by paying out streaming revenue at an unfairly low rate. The case underscores the outdated contractual structures that labels continue to embrace (to the detriment of its artists) even as the music industry continues to rapidly change. In the second segment, musician, marketing expert, and Music Marketing Manifesto founder John Oszajca stops by to talk about his years as a label artist. He also gives some very useful marketing tips and discusses how artists can market themselves effectively even on a limited budget. Check out John's enriching music marketing training programs by visiting musicmarketingmanifesto.com. In the final segment, Ryan and Dave talk about their frustration with sports on television. They also give their thoughts on the recent viral video of a Christian mother-of-four ranting about the explicit lyrics in the hip hop song "Norf Norf" by Vince Staples. Thank you all very much for listening! Rate/review/subscribe to the Podcast on iTunes and SoundCloud. Like Break the Business on Facebook. Follow Ryan @ryankair and Dave @metaldave85. And tell a friend about the show! And visit www.breakthebusiness.com to get a copy of Ryan's Book "Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry."

John Oszajca may not be a household name but I can't imagine many musicians that haven't heard of Music Marketing Manifesto! John is the creator and CEO of MMM and today John and I discuss how you can sell more music using the concept of direct response marketing. I think you will really find this episode informative and relevant to your quest to become a successful music entrepreneur. http://www.musicmarketingmanifesto.com/

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […] The post Your Guide To Music Licensing – Podcast Episode # 18 appeared first on Music Marketing Manifesto.

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […] The post How to Land A Sponsorship For Your Band – Podcast Episode # 17 appeared first on Music Marketing Manifesto.

  A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […] The post Spotify: Helping Or Hurting Independent Artists? appeared first on Music Marketing Manifesto.

  Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the […] The post Here’s How You Release The Number #1 Blues Album In America appeared first on Music Marketing Manifesto.

  In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The […] The post How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14 appeared first on Music Marketing Manifesto.

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […] The post CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13 appeared first on Music Marketing Manifesto.

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] The post A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12 appeared first on Music Marketing Manifesto.

  In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Christmas album to a list of approximately 3000 fans, in just a few […] The post 1200 Albums Sold To A List Of Just 3000 Fans – Podcast Episode 11 appeared first on Music Marketing Manifesto.

  I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired, […] The post The Vegan Black Metal Chef & Niche Marketing In Music appeared first on Music Marketing Manifesto.

  In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went from a single subscriber (himself) to over 500 subscribers in just three and […] The post “This Is My Last Chance To make It With My Music.” – MMM Podcast Episode #9 appeared first on Music Marketing Manifesto.

With a rare combination of experience as both a major label recording artist and as the owner of a multimillion dollar internet business, John Oszajca has established himself as one of the leading authorities on direct response marketing for musicians, AKA "direct-to-fan" marketing. His Music Marketing Manifesto is a multimedia course which teaches independent musicians the art of direct-to-fan marketing, how to build their fan base, and ultimately sell albums with no radio, touring, or press. The Direct-to-Fan model bypasses the major record label model that historically controlled radio, venue, and distribution channels. Instead it lets the artist (or the team that supports that musician) create interest in their music directly with their fans, identify those fans, and market directly to and develop relationships with those fans. John speaks regularly on the exact direct-to-fan marketing model he has used to help thousands of artists and even help set the all time single day sales record at CD Baby. Major label recording artist and online marketing expert John Oszajca is an in-demand consultant and speaker at conferences and organizations world wide John has quickly established himself as a leading authority on "direct-to-fan" marketing John is the author of Music Marketing Manifesto He has released albums for Interscope and Warner Brothers records. He has appeared in/on Rolling Stone, CNN, The Los Angeles Times, Newsweek, Time Magazine, Entertainment Weekly, US, People, The Boston Phoenix, Entertainment Tonight, Inside Edition, Access Hollywood, and many more. 

  This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013. More importantly we opened up the phone lines and discussed YOUR music careers and the various obstacles many of […] The post The State Of The Independent Music Industry In 2013 appeared first on Music Marketing Manifesto.

  Recently I reported on Amanda Palmer’s astonishing Kickstarter success, when the indie artist raised over 1.2 million dollars to help promote her upcoming album/book release. However many readers pointed out that Amanda Palmer is by no means your average musician. She has a major label past, a huge following, managers, publicists, and a reportedly […] The post MMM Podcast Episode #7 – Kickstarter for the “DIY Musician” With Kat Parsons appeared first on Music Marketing Manifesto.

JOIN US LIVE @ 8PM EST and call in and join the conversation, we want to hear from you! 1-347-857-2477 You can skype-in  or join our chat room while you listen and ask questions with our hosts. Our interview tonigth is with John Oszajca, Former major label artist and author and developer of the Music Marketing Manifesto and Viral Music Player and tool kit:  talks about his music career path and discusses how his programs benefit the musician. His new hit song is now out and in stores 'Baby Bye Bye'.  Join us in the second half of the show for our legal segement.

JOIN US LIVE @ 8PM EST and call in and join the conversation, we want to hear from you! 1-347-857-2477 You can skype-in  or join our chat room while you listen and ask questions with our hosts. Our interview tonigth is with John Oszajca, Former major label artist and author and developer of the Music Marketing Manifesto and Viral Music Player and tool kit:  talks about his music career path and discusses how his programs benefit the musician. His new hit song is now out and in stores 'Baby Bye Bye'.  Join us in the second half of the show for our legal segement.

  In this weeks Music Marketing Manifesto Podcast we’ve got a really special guest. His name is Sean Mize. Sean happens to be the number #2 article marketer in the world (by volume), and he happens to be one of just a small handful of guys that I consider to have been major contributors to my […] The post Using Search Engine Traffic to Promote Your Music With Sean Mize appeared first on Music Marketing Manifesto.

  In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music in television and film. We also take more questions from the MMM audience, discuss industry […] The post Getting Your Music in Television and Film with Music Supervisor, Joe Paganelli appeared first on Music Marketing Manifesto.

  First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […] The post The Music Marketing Manifesto Podcast – Episode #1 appeared first on Music Marketing Manifesto.

  With Thanksgiving upon us I can’t think of anything more appropriate than today’s guest, Matthew Wadsworth. Matt is an independent musician who has released 6 albums, written a book, built a million dollar internet business, and is currently training to set the world record for the longest blindfolded motorcycle jump. Oh yeah… and he’s […] The post Matthew Wadsworth – Musician, Author, Internet Entrepreneur, and Motorcycle Stunt Rider appeared first on Music Marketing Manifesto.

  Click the play button below to listen or right click and save to your computer. I’ve received quite a few emails from Music Marketing Manifesto and Insider Circle members who have told me about the success they have had using the strategies I teach in my various programs. One individual stood out… His name […] The post An Indie Artist Success Story With Jazz Musician, Charley Langer appeared first on Music Marketing Manifesto.