Podcast appearances and mentions of phoebe yu

Looking Back to Look ForwardKey Takeaways:[00:10:39] “Research is always iterating just like design. So I really want to keep that active research going, including participation from the audience.” - Phoebe[00:13:06] “Japan has been living in the year 2000 since 1980.” - Phoebe[00:29:09] “In a low context culture, people tend to communicate more directly, more explicitly, and in a high context culture, people would communicate in a more nuanced, more implicit kind of way.” - Phoebe[00:32:24] “It is always good to reduce user friction no matter what. We have to look at things contextually and see how that friction serves how that user feels about a certain service, a certain platform.” - Phoebe[00:42:47] “There is an inherent sense of curiosity when it comes to how different cultures operate because we, us, personally, we grew up in a specific culture, and it's easy to think that that is just how things are done across the board. But then when you realize there are different people doing things in a different way, that it might shatter your existing notions about certain things, and that raises a lot of questions of how things can be done.” - PhoebeAssociated Links:Subscribe on YouTube to Phoebe YuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Discover the world of sustainable textiles and eco-friendly home goods with founder and CEO Phoebe Yu on this week's of the Live Ecommerce podcast.Phoebe shares the origin story of her company, Ettitude, which produces innovative bamboo-based fabrics and bedding. Since launching 10 years ago, sustainability has been their driving mission - to reduce the environmental impact of textiles by using renewable materials and cleaner production processes.We dive into Ettitude's popular Re:New program for pre-owned bedding and home goods, still relatively uncommon in the home category. We discuss trends like lower consumption, the rise of video commerce in China versus western markets, as well as marketing through influencers and UGC.True to the theme, it's a genuine look inside the mind of a mission-driven founder, the real strategies and decisions faced in building an ethical brand. Tune in to hear more about connecting authentically, gaining loyal brand advocates, and doing business sustainably.About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Phoebe Yu is the Founder and CEO of ettitude, a sustainable lifestyle brand made from the world's first 100% organic bamboo lyocell fabric. Phoebe spent over 10 years helping international companies develop and source textiles and saw first hand the lack of sustainability within the industry. She knew there was room for change and decided to be an agent of it. She launched ettitude 9 years ago and is leading by example on how to build a truly circular business model.   In our conversation we discuss:   The responsibility of brands to help educate consumers  How it's easier to stay true to values when when there is integrity in the DNA of the brand Why offsetting is not a solution Her thoughts on AI and how she sees it as an opportunity for more creativity and overall why she believes in community and collaboration over competition   Phoebe and her team at ettitude are paving the way for a more sustainable future while creating the framework to show why and how all businesses can - and should - embody an ‘eco attitude'.     Connect with Phoebe   LinkedIn   https://www.linkedin.com/in/phoebeyu2008/   Website   https://www.ettitude.com   Socials   https://www.instagram.com/ettitudestore/

Discover the revolution in sustainable luxury with our eco-friendly bedding innovations. Ethically sourced, incredibly comfortable, and surprisingly affordable, our products provide a guilt-free indulgence that respects our planet. We've gone beyond the confines of traditional bedding, leveraging cutting-edge technology to offer products that are not only healthier for your skin but are also contributing to a greener future. Crafted with meticulous attention to detail, our innovative range spans from high-quality sheets and duvets to bathrobes and an exclusive women's wear collection. What sets us apart is our unique combination of sustainability and luxury, without the high-end price tag. Expect cotton's comfort, minus the environmental costs, plus the benefits of non-toxic materials. Whether you're sinking into our soft sheets after a long day or stepping out in our trendy, comfortable women's wear, you're making a choice that positively impacts you and the environment. Dive into our world of sustainable luxury and experience the difference today.   Chapter Stamps:   [00:00:00] - Introduction [00:05:11] - Discussing the inspiration behind Ettitude [00:08:30] - The challenges in finding the right manufacturer [00:09:57] - Importance of product quality control [00:12:46] - The vision for the company [00:13:38] - Talking about product availability worldwide [00:15:37] - The complexities of managing a global supply chain [00:15:58] - Most popular product at Ettitude [00:16:10] - Range of products Ettitude offers [00:16:35] - Expanding beyond bedding into women's wear and bath products [00:17:10] - Praise for the Ettitude website and the perceived value of products [00:17:49] - Discussing their personal superpowers as entrepreneurs [00:18:35] - Shahid's reflection on the conversation and closing remarks [00:19:18] - Farewells and end of the interview [00:20:18] - Encouragement for aspiring entrepreneurs from Shahid and final sign off.   Pullout Quotes:   Phoebe Yu:   "Even though you know software, you need a lot of testing. There's always some bugs or so. Be really patient." "We have a global supply chain, so Asia, mainly it's in China and in South America. That also adds complexity to things." "I'm an optimist. I think any entrepreneur needs to be that – to always have a high energy level and just think the world will get better." Kat Dey:   "Customers were asking to wear our fabric. So we made a women's wear collection, which is really beautiful." "We have a different type of material, which is a waffle weave, so we made towels and bath robes." "I have a really strong attention to detail and can make myself do boring things for a really long time."   Socials:   Website: https://www.ettitude.com/   ----more---- Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success.' Here we share mindset wisdom to elevate your life and business, ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' today! Join Now   ----more---- Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

Kat Dey and Phoebe Yu are the co-founders of Ettitude, a material science social impact company and direct-to-consumer sustainable lifestyle brand best known for its bedding, bath and sleepwear made from their proprietary CleanBamboo® fabric. Ettitude has raised $6.5m, earned tens of millions of dollars in revenue and been named twice among the Inc. 5000 fastest-growing private companies in the US. Phoebe, the CEO, previously built two successful international trade and sourcing businesses, and Kat, was the co-founder and co-CEO of gourmet food subscription business Try the World.

Phoebe Yu is the Founder & CEO of ettitude, award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. Prior to ettitude, she founded two international trading and sourcing companies. Kat Dey is the Co-Founder and President of ettitude and previously the Co-Founder and Co-CEO of Try The World, an online destination for authentic specialty foods from around the world. She was also named as one of the 35 NYC tech people to watch. Here's what you're going to learn from these founders: How they developed a healthy co-founder relationship. How they experimented with unique marketing strategies in the beginning which allowed them to acquire 10,000 new customers. How they were able to initially fund the company with a ton of alternative solutions. Get 5-Min Growth Playbooks Weekly HERE Explore Membership HERE

In this episode of Championship Leadership,we are thrilled to have with us Phoebe Yu and Kat Dey,Founders of Ettitude – a sustainable lifestyle brand offering luxury quality, modern bedding and sleepwear, made from the world's first 100% organic bamboo lyocell fabric. They will share how they were able to come up with the company and with their very mission to seek new ways to reduce real world problems such as climate change. Phoebe and Kat will also divulge their previous financial crisis and how they were able to get through it. Through their continued effort to push their goals of reducing the negative environmental impact of the textile industry with better alternatives, Phoebe and Kat are now on the road to championing sustainability and help fight climate change. These and more! Tune in to this episode!!

In this podcast episode, Kat and Phoebe discuss sustainability in the bedding industry and the benefits of using bamboo as a more sustainable alternative to traditional materials. They also talk about their company's commitment to being a B Corp and practicing conscious attitudes in various aspects of their business, including their supply chain transparency and focus on environmental causes. TKat and Phoebe emphasize the importance of using sustainable materials and processes in the textile industry to reduce its impact on the environment. They also discuss challenges and solutions in educating consumers about sustainable products and managing influencer relationships. Finally, Sebastian, Kat and Phoebe highlight the importance of conscious leadership in promoting sustainability and ethical practices in business.   Show Time Stamps:   Introduction [00:00:00] Oh Shit and Hell Yeah Moments [00:00:15] Environmental Impact of Textile Industry [00:02:07] Benefits of Bamboo [00:03:49] Bamboo as a sustainable alternative [00:06:15] Process of turning bamboo into fabric [00:07:04] Benefits of bamboo fiber [00:09:32] Challenges of being a mission-driven entrepreneur [00:11:09] B Corp and Conscious Attitude [00:13:05] Supply Chain Transparency [00:14:31] Textile Industry Rankings [00:15:13] Becoming a Mission-Driven Business Leader [00:17:27] Challenges of Being a Conscious Leader [00:18:16] Mission-driven companies [00:18:45] Shift towards sustainability [00:21:05] Challenges in educating consumers [00:22:32] 30-night free trial [00:24:04] Selling on Amazon [00:25:01] Unique product strategy [00:26:04] Affiliate and influencer program [00:27:05] Substitution box partners [00:28:10] Managing affiliate relationships [00:29:34] Influencer relationships [00:30:33] Corporate Gifting Program [00:31:17] Traits of a Conscious Leader [00:32   Check out  Ettitude Connect with Phoebe Yu on Instagram Connect with Kat Dey on Instagram Connect with Sebastian on Instagram SebastianNaum.com  

Born and raised in China, Phoebe Yu spent 15 years producing homewares for some of the largest US retailers. Now Phoebe is the founder of online eco-bedding retailer, Ettitude, and her decade and a half of experience proved fertile ground for Ettitude, a bedding business generating approximately 7 to 15 million dollars in revenue per year. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Phoebe Yu and Kat Dey are the co-founders of ettitude, an award-winning next-gen materials company innovating eco-textiles to fight climate change.While running two global textile companies, Phoebe Yu realized that textiles is the #2 most polluting industry in the world, and contributes 10% of global CO2 emissions. With her vision of revolutionizing the textile industry, she spent years on research & development, testing materials, weaving and dying techniques to finally perfect and launch ettitude's innovative CleanBamboo® fabric in 2014. The CleanBamboo® lyocell manufacturing process is a clean alternative to the chemical- and resource-intensive viscose, cotton, silk and cashmere.Phoebe applied this new technology to the home goods market and launched ettitude's signature bedding line made with CleanBamboo®.Kat Dey, a serial entrepreneur and executive, named one of “35 People to Watch”, met Phoebe online. Prior to ettitude, Dey had a decade of experience scaling mission-driven brands and was on the hunt for “the next big thing”. After sleeping on ettitude sheets and “having the best sleep of her life”, Kat decided to join ettitude as cofounder in 2018 to help scale the company.The brand grew, and customers asked for more products made from ettitude's patented non-toxic, buttery soft, breathable and moisture-wicking fabrics. Today, ettitude designs and manufactures bedding, towels, apparel and accessories.ettitude was named an Inc. 5000 fastest-growing private company in America in both 2020 & 2021, and won the prestigious Real Leaders 2022 Impact Awards (alongside Tesla and Patagonia) and was listed #22 in the 2022 MO Summit's Impact List.ettitude is a certified B Corp, Climate Neutral, and member of 1% For The Planet.Learn More: https://www.ettitude.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-phoebe-yu-and-kat-dey-co-founders-of-ettitude

Phoebe Yu and Kat Dey are the co-founders of ettitude, an award-winning next-gen materials company innovating eco-textiles to fight climate change.While running two global textile companies, Phoebe Yu realized that textiles is the #2 most polluting industry in the world, and contributes 10% of global CO2 emissions. With her vision of revolutionizing the textile industry, she spent years on research & development, testing materials, weaving and dying techniques to finally perfect and launch ettitude's innovative CleanBamboo® fabric in 2014. The CleanBamboo® lyocell manufacturing process is a clean alternative to the chemical- and resource-intensive viscose, cotton, silk and cashmere.Phoebe applied this new technology to the home goods market and launched ettitude's signature bedding line made with CleanBamboo®.Kat Dey, a serial entrepreneur and executive, named one of “35 People to Watch”, met Phoebe online. Prior to ettitude, Dey had a decade of experience scaling mission-driven brands and was on the hunt for “the next big thing”. After sleeping on ettitude sheets and “having the best sleep of her life”, Kat decided to join ettitude as cofounder in 2018 to help scale the company.The brand grew, and customers asked for more products made from ettitude's patented non-toxic, buttery soft, breathable and moisture-wicking fabrics. Today, ettitude designs and manufactures bedding, towels, apparel and accessories.ettitude was named an Inc. 5000 fastest-growing private company in America in both 2020 & 2021, and won the prestigious Real Leaders 2022 Impact Awards (alongside Tesla and Patagonia) and was listed #22 in the 2022 MO Summit's Impact List.ettitude is a certified B Corp, Climate Neutral, and member of 1% For The Planet.Learn More: https://www.ettitude.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-phoebe-yu-and-kat-dey-co-founders-of-ettitude

Kat Dey and Phoebe Yu are the co-founders of Ettitude, a material science social impact company and direct-to-consumer sustainable lifestyle brand best known for its bedding, bath and sleepwear made from their proprietary CleanBamboo® fabric. Ettitude has raised $6.5m, earned tens of millions of dollars in revenue and been named twice among the Inc. 5000 fastest-growing private companies in the US. Phoebe, the CEO, previously built two successful international trade and sourcing businesses, and Kat, was the co-founder and co-CEO of gourmet food subscription business Try the World.

Disruptors for GOOD is presented by: One Tree PlantedPlant a Tree with One Tree Planted - Learn More---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.In episode 174 of the Disruptors for GOOD podcast, I speak with Phoebe Yu and Kat Dey, Co-founders of ettitude, on leading the way in creating sustainable and eco-friendly fabrics for the world to sleep on.Ettitude is a sustainable brand that has made a name for itself in the bedding industry by offering high-quality, eco-friendly bedding products that are as comfortable as they are sustainable. Ettitude offers a wide range of bedding products that are made from 100% organic bamboo lyocell, a material that is known for its softness, breathability, and durability.Unlike traditional cotton bedding, which requires a significant amount of water and pesticides to grow, bamboo is a highly sustainable and renewable resource that requires little water and no pesticides. But Ettitude's commitment to sustainability goes beyond just using eco-friendly materials. The company also takes great care in its production processes to minimize waste and reduce its carbon footprint.One of the standout products from Ettitude is their signature Bamboo Lyocell Sheet Set, made from their exclusive, sustainable CleanBamboo™ fabric. These sheets are incredibly soft and silky to the touch, making them the perfect addition to any bedroom. They're also highly breathable and moisture-wicking, which means you'll stay cool and comfortable throughout the night.Ettitude also offers a range of other bedding products, including duvet covers, pillowcases, and blankets, all made from the same high-quality CleanBamboo™ material. ---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.

Ettitude is a direct-to-consumer brand best known for its 100% organic bedding and sleepwear made from the world's first CleanBamboo fabric. Since its launch in 2014, Ettitude has raised $1.7M, earned millions of dollars in revenue, and been named twice among the Inc. 5000 fastest-growing private companies in the US (2020 and 2021). They're also a member of 1% For The Planet, donating at least one percent of their annual earnings to environmental protection initiatives. With their proprietary bamboo fabric that is ecologically friendly and comfortable, they're on a mission to revolutionize textile production, the second-most polluting industry in the world. In this episode of Out of The Box With Christine we meet the inspiring women behind Ettitude, the co-founders Phoebe Yu and Kat Dey.  LINKS:  For more on Ettitude visit http://www.Ettitude.com For more info on this podcast visit http://www.OutOfTheBoxWithChristine.com For info on Christine visit http://www.ChristineBlosdale.com #ecofriendly #organic #environmental #womeninbusiness #ceo #fabric #bamboo

Phoebe Yu and Kat Dey are the cofounders of ettitude, an award-winning material science and lifestyle company innovating eco-textiles to fight climate change. Why does this matter? Listen to this conversation to hear why eco-textiles are so important, and what to look for when looking to purchase textiles for your home. With its proprietary technologies, ettitude offers sustainable bedding, bath essentials, apparel and a variety of textiles made with CleanBamboo.  Topics Discussed: The Old Farmer's Almanac Phoebe Yu and Kat Dey introduce themselves and their company ettitude, and describe their "aha" moments in getting behind sustainable textiles. The problems with plant-based textiles and the toxic processes used in their production A discussion of the different types of plant-based fibers, such as viscose, lyocell, Tencel, cotton, and bamboo Bamboo as a high-performance textile and it's advantages over cotton How does bamboo measure up to organic cotton?  The beneficial aspects of bamboo in regards to climate Eutrophication: a term to explain how many toxic chemicals are being released into the atmosphere or into the environment. Kiss the Ground Connect with ettitude: Website: ettitude Instagram @ettitudestore This Episode is Sponsored by Frank and Oak: Frank & Oak Use our code "gooddirt30" for $30 off orders over $99 on frankandoak.com! About Lady Farmer: Our Website @weareladyfarmer on Instagram Join The Lady Farmer ALMANAC Leave us a voicemail! Call 443-459-1950 and ask a question or share what the good dirt means to you! Email us at thegooddirtpodcast@gmail.com Original music by John Kingsley. Our technical partner for this series is CitizenRacecar, Post-Production by Alex Brouwer and José Miguel Baez, Coordinated by Gabriela Montequin and Mary Ball. The Good Dirt is a part of the Connectd Podcasts Network. Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well-being.

Phoebe Yu and Kat Dey are the cofounders of ettitude, an award-winning material science and lifestyle company innovating eco-textiles to fight climate change. Why does this matter? Listen to this conversation to hear why eco-textiles are so important, and what to look for when looking to purchase textiles for your home. With its proprietary technologies, ettitude offers sustainable bedding, bath essentials, apparel and a variety of textiles made with CleanBamboo.  Topics Discussed: The Old Farmer's Almanac Phoebe Yu and Kat Dey introduce themselves and their company ettitude, and describe their "aha" moments in getting behind sustainable textiles. The problems with plant-based textiles and the toxic processes used in their production A discussion of the different types of plant-based fibers, such as viscose, lyocell, Tencel, cotton, and bamboo Bamboo as a high-performance textile and it's advantages over cotton How does bamboo measure up to organic cotton?  The beneficial aspects of bamboo in regards to climate Eutrophication: a term to explain how many toxic chemicals are being released into the atmosphere or into the environment. Kiss the Ground Connect with ettitude: Website: ettitude Instagram @ettitudestore This Episode is Sponsored by Frank and Oak: Frank & Oak Use our code "gooddirt30" for $30 off orders over $99 on frankandoak.com! About Lady Farmer: Our Website @weareladyfarmer on Instagram Join The Lady Farmer ALMANAC Leave us a voicemail! Call 443-459-1950 and ask a question or share what the good dirt means to you! Email us at thegooddirtpodcast@gmail.com Original music by John Kingsley. Our technical partner for this series is CitizenRacecar, Post-Production by Alex Brouwer and José Miguel Baez, Coordinated by Gabriela Montequin and Mary Ball. The Good Dirt is a part of the Connectd Podcasts Network. Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well-being.

Today's guests are Phoebe Yu and Kat Dey of Ettitude, a “Purpose Driven” fabric innovation and lifestyle brand making the world's softest, most sustainable materials with their patented and carbon neutral CleanBamboo® manufacturing process. Learn why Ettitude's CleanBamboo® products are safer for the environment, how all their decisions are focused on creating a more sustainable product while delivering the most luxurious bedding, sleep wear, and personal care products in the market. Discover all the benefits of CleanBamboo and why its preferred over cotton. Learn why developing a qualified supplier network is so important to their mission and how becoming a Certified B Corporation has helped them grow their business. Finally learn how they created a closed loop textile recycling program to upcycle and recycle their customers used bedding and other products and how consumers can buy their products from their on-line store at www.ettitude.com. Use discount code: enviropod for a 15% discount. Thanks to our Sponsors: Cascade Environmental, Center for Sustainability and Excellence (CSE), and Pace Analytical. #cleanbamboo #sustainabletextile #ettitude #ecofriendly #closedlooprecycling #circulareconomy #esg #sustainablematerials #bcorps #biodegradable

In this episode of Zero to CEO I speak to entrepreneurs Phoebe Yu & Kat Dey about the challenges of running a successful business and making a positive impact in the world. Phoebe Yu is the Co-Founder and CEO of Ettitude, and Kat Dey is the Co-Founder and President of Ettitude, a direct-to-consumer brand best known for its 100% organic bedding and sleepwear made from the world's first CleanBamboo fabric. Phoebe founded Ettitude in Melbourne, Australia, but moved and took her business with her when she noticed that orders from the US market were beginning to pick up. Upon arrival, Phoebe realized she'd need a strong co-founder with experience in branding to help her navigate the massive US market, and she turned to AngelList, where she found Kat Dey in 2018. We discuss how they grew their company from a small Australian-based business to a global brand! We talk about how more consumers are buying better-for-the-planet products. How conscious companies can make it easier for consumers to choose sustainable products every time they shop. How businesses can take a lead on addressing the global climate crisis. And lastly how to overcome challenges unique to female entrepreneurs.

We got to chat with Kat Dey and Phoebe Yu from ettitude, who are dedicated to creating a more sustainable and regenerative future for all by innovating the next-gen home fabric called clean bamboo that is an eco-friendly alternative to polyester and other synthetic materials. Well-being is at the core of their brand identity, which can be seen in their company values when it comes to staff well-being as well as offering products that do good for the planet and people.

This episode is brought to you by Sendlane.   Kat and Phoebe say, “So I think the new breed of sustainable brands is starting to be more performance focused and strive for a reasonable price point. Then they add on the sustainable side of things. This makes it easier for consumers to switch. And I think that's why more and more consumer are switching. Hopefully, we're helping to bring about that change and help establish that sustainable products are actually better products, more premium products with better performance.”   Today, we interview Kat Dey, Co-founder and President and Phoebe Yu, Founder & CEO at Ettitude. Ettitude is a fabric innovation and lifestyle brand making the world's softest, most sustainable materials with their proprietary CleanBamboo™.   We discuss:   * What they are grateful for * Overview and origin of the brand * Why they are eco focused * Their patented technology as a competitive advantage * Ettitude's high rating as a B-Corp * Why Bamboo and why it outperforms other fabrics * The benefits of bamboo such as better sleep and anti-microbial * Why cotton is bad for the environment and consumers * A review of their products, including bedding as their flagship product * Other fabrics, including Vegan Cashmere * Corporate gifting and their Oeko-Tex standard certification, which keeps your baby safe * And so much more…   Join Ramon Vela, Kat Dey, and Phoebe Yu as we break down the inside story of Ettitude on The Story of a Brand.   For more on Ettitude, visit: https://www.ettitude.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Kat Dey and Phoebe Yu, business partners of Ettitude - a sustainable textile company, reflect on the gratifying moments of their journey with an innovative product in this interview. They share valuable tips for entrepreneurs looking to partner up, detail the research they undertook to develop their product and explain why they are passionate about creating a regenerative future. They also delve into topics such as how to stay creative and motivated despite challenges and overcome unique challenges faced by female entrepreneurs. Finally, they explain why their company is a proud member of 1% For The Planet and their commitment to supporting charities helping address climate change problems. Clean Bamboo is the world's first nontoxic bamboo fabric and has superior wicking, cooling, and antimicrobial properties compared to conventional materials. Pure Bamboo can be blended with other fibres to create a variety of functional benefits. Eco-conscious fashion brands are using it to replace traditional textiles in their existing lines. The global team for Clean Bamboo is based in Los Angeles due to the overlap of business hours with Asia, as well as the growing startup culture and focus on fashion innovation. This has allowed the company to have a positive global perspective when serving its consumers.

The Bedding and Sleepwear industry will never be the same. Climate Tech and sustainability is invading the textile space as well and entrepreneurs Phoebe Yu and Kat Dey have teamed up with a clean take on bamboo fabric that's both good for the environment and remarkably comfortable with their Eco-friendly with an attitude bedding and sleepwear company - Ettitude. The two paired up nearly five years ago as Yu was looking for a US partner and met marketing guru and veteran startup founder Dey. The stars aligned - literally - and Yu, based in Australia, knew she found the right partner and the two got to work marketing their sustainably made bamboo sheets and sleepwear. Slowed but not stopped by Covid, they're now looking to get into retailers after having gone direct-to-consumer and have an obscenely low return rate and have raised more than $1.7M to date. Phoebe breaks down what makes their fabric so special - and comfy - and what's next for the burgeoning retailer. Just in time for Christmas and the holidays - go to Ettitude and enter Promo Code ‘Power Connect' for 10 percent off! Learn more about Phoebe Yu and Kat Dey.

Buckle up for this interview with Kat Dey, co-founder of the sustainable lifestyle brand ettitude. Kat comes in with loads of wisdom for direct-to-customer (DTC) brands. Any brand selling online can benefit from this interview, but DTC brands with a mission will feel as though Kat speaks directly to them. The brand ettitude makes bedding and bath essentials with CleanBamboo, their innovative sustainable textile, and Kat demonstrates what a mission like that does for a brand. Kat's own trajectory was stated well before ettitude. She's a serial entrepreneur and was named as one of “35 People to Watch” and “EY Entrepreneurial Winning Woman” in 2016. This interview doesn't just focus on mission branding—Kat digs deep into vital data cues all brands online need to know, like customer acquisition cost (CAC) and lifetime value (LTV). Listen to the full episode for her tips! What to listen for: Kat's extraordinary background equipped her with many lessons learned and a “scrappy” attitude that she brought to ettitude. Making mistakes and learning from them, she remarks, is just how this works. A world like digital commerce is too new for any person to have all the answers right out of the gate. Early in the interview, Kat talks about the benefits of brands that rally behind a mission, like ettitude does. (Hint: their brand name stands for “eco-attitude.”) Listen to the full interview to learn about the first mission-driven DTC brand she grew and sold, too. E-commerce saw colossal growth during the pandemic, but rapid growth isn't guaranteed brand-to-brand, Kat maintains. Raising enough capital to grow fast, as most brands know right out of the gate, is hard. Brands that want to pursue a riskier and faster growth strategy still can, however, as long as they have that capital or a revolutionary product that customers will rave about online. Kat then reflects on co-founding a brand and on what happens when that brand grows. As ettitude was able to hire more senior managers to drive different departments, Kat and ettitude's other co-founder, Phoebe Yu, each moved into more specialty-focused roles. Today, Kat oversees marketing, finance, and HR. When asked about the metrics that really matter (in a world filled with data that brands can quickly become overwhelmed by), Kat says without hesitation that lifetime value (LTV) and customer acquisition cost (CAC) are the key numbers to watch. Kat wraps the interview discussing ettitude's own decision to put “pause” on in-person retail, and why they still don't sell on Amazon (for now). Kat says of Amazon: “you do lose margin so you have to decide if it's worth it for you. There is a cash flow delay.” At the same time, she says, anyone doing traditional retail right now or who has the opportunity should consider taking it. Omnichannel, she assures us, is the “way of the future.”

In this week's episode, Michael connects with Phoebe Yu the CEO and Founder of ettitude all the way in Los Angeles! Phoebe SpeakUP about a load of different topics that she's passionate about, including where ettitude came from, how they've revolutionised the bedding industry with CleanBamboo™, and how they've grown from an Australian based business to a global brand! Website — Instagram — Facebook — YouTube

This is an exciting series on building mesmerizing workplace cultures. There is no greater competitive advantage than having happy and mentally-devoted employees who want to do good for their company and the world. In this episode, we are with Phoebe Yu, the founder and CEO of an amazing company called ettitude. Ettitude is a sustainable bedding brand with a focus on innovative fabric technology. Phoebe grew up in China, built a business in Australia, and now, she lives in Los Angeles. Tim and Phoebe talk about Phoebe's and ettitude's journey focusing on culture and sustainability. Phoebe shared about what is a climate-neutral company and the importance of business leaders that care about social causes. Gain helpful insights about these and more as you tune in to this episode now!   Quotes: “Just by passion, people can do great things even without paying or a very strict organization.” - Phoebe Yu “If you provide more sustainable option, which at the same time highly functional and at a good price, then the choice became very easy for consumers to to make that more sustainable choice.” - Phoebe Yu “Consumers, more and more, now are buying the why not just the what.” - Phoebe Yu   Mentions: https://www.facebook.com/TimShurr https://mesmerizingleadership.com/  https://powermindsetprogram.com   https://www.ettitude.com/  Code: Mesmerizing - 15% off   Show Notes: [00:41] Greetings and introduction Phoebe Yu [01:18] ettitude and why they're focused on sustainability [02:44] A passion for sustainability [05:18] What is a climate-neutral company [06:43] The 2020 impact report of ettitude [09:41] The importance of business leaders that care about social causes [11:35] building a team and a culture that reflects your values [14:58] Culture and sustainability impacts the bottom line in a very positive way [19:34] The Applied Business Analytics [21:07] Learning to be a better coach as the leader of the company    Make Your Day Mesmerizing

Welcome to Episode 88 of the Asian Hustle Network Podcast! We are very excited to have Phoebe Yu on this week's episode. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday, so stay tuned! Phoebe Yu is the CEO and Founder of ettitude. While shopping for her own home after moving to Melbourne, Australia, Phoebe spotted an opportunity within the bedding market to create sustainable luxury for less. Her vision of revolutionising the bedding industry saw Phoebe bridge together her entrepreneurial instincts, passion for sustainability, and understanding of fabric technology. After years of testing materials, weaving and dying techniques, and harnessing a decade of experience working in supply chain management and merchandising, Phoebe perfected and launched ettitude's innovative bamboo lyocell fabric in 2014. By 2018, ettitude expanded globally opening a Los Angeles office. In 2019 ettitude was named “International Conquerer" by Online Retail Industry Awards in Sydney for demonstrating significant growth in international markets. In 2020, ettitude closed a $1.5m seed round and was named an Inc. 5000 fastest-growing private companies in America. Prior to ettitude, Phoebe had founded two international trading and sourcing companies in Asia. Please check out our Patreon at @asianhustlenetwork. We want AHN to continue to be meaningful and give back to the Asian community. If you enjoy our podcast and would like to contribute to our future, we hope you'll consider becoming a patron. --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

Your smart phone and a clever new device can help you check your vision without ever leaving home. Learn about this Innovation Award honoree from the Consumer Electronics Show in our conversation with EyeQue's Phoebe Yu.Find EyeQue Onlinewww.eyeque.comFind Phoebe Yu onlineLinkedInWe Get Real AF Podcast Credits:Producers & Hosts: Vanessa Alava & Sue RobinsonVanessa AlavaLinkedIn Instagram TwitterSue RobinsonLinkedIn Instagram Twitter Audio Producer/Editor: Sam Mclean  Instagram  WebsiteAudio Music Track Title: Beatles UniteArtist: Rachel K. CollierYouTube Channel Instagram WebsiteIntro Voice-Over Artist: Veronica HortaLinkedInCover Artwork Photo Credit: Alice Moore Unsplash We Get Real AF Podcast OnlineInstagramTwitterFacebookLinkedInWebsiteSupport the show (https://wegetrealaf.com/how-you-can-help)

In this week's episode, Alicia speaks to Ettitude Founder and CEO, Phoebe Yu, about managing rapid growth, the benefits of a direct to consumer model, and knowing your numbers. Ettitude is an organic bamboo bedding, bath and sleepwear company.  New episodes will be in your feed on Thursdays - subscribe now so you never miss one. Enormous thanks to our partner AusIndustry's Entrepreneurs’ Programme at https://business.gov.au/ep Host @aliciasteviestephenson Guest @ettitudestore Loved this episode? Leave us a rating and review on Apple Podcasts to help others find us Get in touch at hello@futurewomen.com Join the movement at futurewomen.com See omnystudio.com/listener for privacy information.

Textile production is the number 2 most polluting industry in the world. Cotton takes up just 3% of croplands but accounts for 24% of pesticide and 11% of insecticide use globally, as well as being incredibly water-intensive. Ettitude create textiles from a much more sustainable product, CleanBamboo™.

About PhoebeWith over a decade's experience working in supply chain management and merchandising, Phoebe Yu founded Ettitude with the vision of building a sustainable bedding brand offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology. Prior to Ettitude, she founded two international trading and sourcing companies. Her experience includes business developing, manufacturing, outsourcing, branding, e-commerce & online marketing. With a love of technology and sustainability, she constantly seek new ways to use emerging technologies to solve real-world problems and provide better online shopping experiences. About EttitudeEttitude believes that comfort and quality should not be compromised by a commitment to conscious living. Because the earth is our greatest caretaker, they invest in sustainably sourced materials and methods, so the entire lifecycle of their products reflects the renewable patterns of nature.

On this episode of the Impact Exchange, we're happy to introduce Phoebe Yu, CEO of ettitude — a sustainable home essentials brand that is rooted in impact. She will share their story of impact across their organization, product development, supply chain, and how they are navigating the changing environment of consumer engagement during times of crisis.

Phoebe Yu, Founder and CEO of Ettitude, created something Australia (and the rest of the world) was missing – sustainable, organic, and most of all comfortable bedding. She launched Ettitude in Australia in 2014, and then in 2017 brought her business to the States. Phoebe shares with us her journey navigating ecommerce platforms like BigCommerce and Shopify until she found the perfect fit for her international business – Shopify Plus. Learn what tools and apps her team uses to serve their customers and keep the sales coming in. Also, get an inside look into the advertising channels' successful ecommerce brands' take – which is better, Facebook or Google ads? Are podcasts and brand collaborations worth it? Listen to find out these answers, and much more! Save 20% on your next ettitude.com purchase with code DISRUPTORS. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that's all about helping customers get a better night's sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy