Podcasts about seedlip

Ben Branson is one of the most creative minds in beverages today. As the founder of Seedlip — the world's first distilled non-alcoholic spirit — he didn't just launch a product, he pioneered an entire category. That category, once niche and unproven, is now valued at more than $11 billion, and Seedlip was acquired by Diageo in 2019, just five years after its launch.Now, Ben's back with a new venture: Pollen Projects, a drinks innovation studio creating a range of unconventional non-alcoholic products. The two early standouts? Sylva — a non-alcoholic sipping spirit distilled and matured from trees (yes, trees!) — and Seasn, a duo of cocktail bitters designed to flavor everything from seltzer to cocktails.In this conversation, Ben takes us inside his product development process — from cold-calling 500 top bars to obsessively studying 17th-century distillation texts — to assess white space for Seedlip. He also shares what's next for Sylva, including a new distillery in upstate New York to make spirits from American trees. That operation will accompany Sylva's existing UK distillery, which is already producing spirits made from British Hazel and African Padauk wood.In this conversation, Ben shares the research, philosophy, and creative rigor behind his brands — and what he's doing differently this time around. You'll hear about the early days of Seedlip, how Sylva's distillation and aging process borrows from perfumery and traditional spirits, and why simplicity — not trend-chasing — is the secret to building lasting brands.We discuss:Why Ben isn't just making non-alc alternatives, but rather inventing a new class of liquidsHis methodical, data-driven approach to product innovationThe surprising reason he chose to launch Seedlip into high-end, on-premise accounts rather than DTCThe innovative techniques used to produce Sylva's non-alcoholic sipping spiritsWhy Ben emphasizes clarity above all — whether in product design or brand strategyWhat he learned from early product missteps — and how he's applying those lessons to Sylva and SeasnWhy Ben doesn't build brands for himself — he builds them to meet real consumer needs with standout experiencesLast Call:In this Last Call update, we reconnect with Issamu Kamide, co-founder of Wonderwerk, to hear what's driving growth for one of the most innovative brands in wine.We first featured Wonderwerk last fall in Ep. 36 Since that time, Wonderwerk has grown its revenue 30%. We discuss:

Bartender at Large is excited to share our conversation with Ben Branson, founder of Seedlip, the world's first non-alcoholic distilled spirit. We discussed his journey from a simple idea to revolutionizing the drinks industry, the importance of sustainability, and what's next for Seedlip. Whether you're a founder, a cocktail enthusiast, or just curious about the non-alc category, this episode is packed with insight. https://linktr.ee/Bartenderatlarge?fbclid=PAQ0xDSwKYNv1leHRuA2FlbQIxMAABpxQXKrMJx1fMvwrHYnk-mLVEhm-0XQ-ImKqZBqd5ZN6_w5nhWVrbLw_BejiP_aem_rDrfqHqrX2L49kNrt8ZqdA ____________________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge

Ben Branson is a British entrepreneur best known for founding Seedlip, the world's first distilled non-alcoholic spirit, and later Pollen Projects, a studio focused on reimagining moderation. Inspired by his 300-year farming heritage and a 17th-century book on herbal remedies, Branson began experimenting with distilling botanicals in his kitchen. Seedlip launched in 2015 and quickly gained acclaim for offering a sophisticated, alcohol-free alternative.In 2023, Branson launched Pollen Projects to drive the next wave of non-alcoholic innovation. The studio's creations include seasn, a 0.0% ABV bitters range, and Sylva, the world's first aged non-alcoholic spirit made from wood. A passionate advocate for neurodiversity, Branson also hosts The Hidden 20% podcast, shining a light on the experiences of neurodivergent individuals.seedlip_ben | seedlipdrinks | seasnyourdrinks | sylva.labs | hidden20podcastFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Send us a textWhat happens when one of the world's biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip.From AI-powered brand concierges to AR cocktail mixers and personalised whisky labels, Diageo is rewriting the rules of brand experience — and we get into all of it in this episode!Together, they explore:- How AI & AR are making drinks smarter – From personalised whiskey labels to glass-recognition cocktail tutorials, discover how Diageo is reinventing product experience.- Why “drink less but better” is shaping marketing strategy – We explore how changing attitudes (especially in Gen Z) are driving the boom in low/no alcohol and brand storytelling.- The real innovation mindset behind Diageo's success – Learn how they test fast, fail smart, and use tech (plus smaller brands) to stay ahead without risking heritage names like Guinness.This is one for anyone in FMCG, marketing, brand strategy, or just obsessed with how digital is changing the way we buy, drink, and connect with brands.

This week in the Lobby Bar we finish out Mocktail Month with an inspired cherry forward mocktail from Seedlip! Plus we take a look at the box office, the avalanche of movies coming out, and look ahead to Oscars! Cocktail Recipe: Seedlip Damascus Oscar 2025 Pick'em! Merch Shop - drinkthemovies.square.site https://www.patreon.com/drinkthemovies https://www.instagram.com/drinkthemovies/ https://bsky.app/profile/drinkthemovies.bsky.social https://www.facebook.com/drinkthemovies https://www.drinkthemovies.com https://www.youtube.com/@drinkthemovies https://discord.gg/fsdW2QqqpS *Please Drink Responsibly*

Send us a textLaunching an unproven concept into an untapped market segment requires exceptional courage. For Emma Wykes and Seedlip, the vast potential they saw in the non-alcoholic spirits category transformed this calculated risk into a pioneering opportunity. Join host Andres Correa as he sits down with Emma Wykes, the former COO of Seedlip Drinks. As a figure who played a pivotal role in building the world's first non-alcoholic spirits brand that caught the attention of industry giant Diageo, Wykes's entrepreneurial journey serves as a prime case study of how founders can successfully build disruptive brands that last. Now a founding partner at Pollen Projects and CEO of Seasn Cocktail bitters, Emma brings her wealth of experience in the beverage industry to share invaluable insights on what it takes to launch and scale innovative drink concepts in today's competitive market.Featured Guests:Emma Wykes, Founding Partner of Pollen Projects & CEO of Seasn  Mentioned in this episode:SeedlipDiageoPollen ProjectsSeasnWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Ben Branson founded the world's first and best-selling distilled non-alcoholic spirit, Seedlip. Since completing the sale of the business to Diageo in 2019, he has maintained an interest in the growing non-alc industry, recently launching Pollen Projects - an independent venture studio. Their founding project has just gone live, ‘seasn' - a non-alcoholic cocktail bitters.  Branson is also the founder of neurodivergence charity PRISM ND and hosts their podcast The Hidden 20%.

Episode Highlights:Join host Damian Cole as he kicks off 2025 with predictions for the biggest cocktail and bar trends of the year. After a festive break and a well-earned third-place finish at the Irish Podcast Awards, the Cocktail Academy Podcast is back and ready to dive into what's next for the cocktail world. From hyper-local menus to immersive bar experiences, this episode covers it all!What You'll Learn in This Episode:

We are back for another month of mocktails, and this week we are taking a look at some N/A liquor brands, and Brian's personal favorite Seedlip! We mix up a simple mocktail to get the new year started off right, plus we talk the Golden Globes, try to figure out who Robbie Williams is, and get scared by a new season of Goosebumps! Cocktail comes from Seedlip Merch Shop - drinkthemovies.square.site https://www.patreon.com/drinkthemovies https://www.instagram.com/drinkthemovies/ https://bsky.app/profile/drinkthemovies.bsky.social https://www.facebook.com/drinkthemovies https://www.drinkthemovies.com https://www.youtube.com/@drinkthemovies https://discord.gg/fsdW2QqqpS *Please Drink Responsibly*

Ben Branson founded Seedlip Drinks. Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober.More sober people, led to more happier people. More happier people, more productive people.We REALLY don't understand the power of Sober (just yet) It's unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) Honour to sit with LEGEND and great friend, Ben BransonRecorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham We've got 7 more Live Podcasts + Supper Clubs coming up this year.16 peeps MAX. Exclusive for our Newsletter readers only. Wanna hang out with the donny food & drink founders? Subscribe in comments below. ON THE MENU 1. Why Building a Brand is like jumping off a cliff and building the plane on the way down2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 3. “You want people to think you're idea is f*cking stupid” - you want strength either side 4. Where are your 1000 true fans GLOBALLY? It's easier to sell to a bar Barcelona vs. a pub in Lincoln 5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 6. The world's changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 9. Ben Brand “Make it SIMPLE, Don't SIMPLIFY it” 10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”11. If you've got an idea…. If it's REALLY a good idea DON'T LET IT DOWN 12. Don't second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”

The actress Tracy Ann Oberman is back playing Shylock in 'The Merchant of Venice: 1936' - a version inspired by the life of her great-grandmother who stood on the frontline against the fascists at the Battle of Cable Street. Laura Henry-Allain also tells us how she was inspired by her Gran Gran and the stories she shared that helped Laura create the UK's first animated series about a Black British family…'JoJo and Gran Gran'. Ben Branson joins, the maverick behind the non-alcoholic spirits company Seedlip, hosts the podcast 'The Hidden 20%' where he shares conversations with fellow neuro-divergent people. All that, plus we have the I-Ts of K-J-T – that's the Inheritance Tracks of Olympic medallist Katarina Johnson-Thompson. Presenters: Nikki Bedi and Jon Kay Producer: Ben Mitchell

In this episode of Exhibit A, Abbey Clancy chats with Ben Branson, the visionary founder of Seedlip—the world's first non-alcoholic spirit. Ben's journey goes far beyond creating a brand. A passionate environmentalist and a trailblazer in mindful drinking, he speaks about his upbringing on a farm, his fascination with the natural world, and the challenges he faced launching Seedlip into a market heavily dominated by alcohol. Ben also opens up about overcoming significant personal struggles, including childhood bullying, addiction, and a late diagnosis with autism and ADHD. Through his charity, The Hidden 20%, Ben is now a powerful advocate for neurodivergence and mental health, seeking to reshape perceptions and promote acceptance. Hosted on Acast. See acast.com/privacy for more information.

Ben Branson is not the kind of person you'd find at a cocktail party. In fact, he loathes socializing. And, yet, he's deeply invested in its future. Ben is best known as the founder of Seedlip, the pioneering nonalcoholic spirit brand that was at the forefront of the now burgeoning category of zero proof beverages.  In 2019, Ben sold a majority stake of Seedlip to beverage alcohol conglomerate Diageo, which, at the time, described the brand as “a global drinks giant of the future.” While Ben is still a shareholder in Seedlip and continues to operate as part of its team, he's set his sights on the next stage of development for non-alcoholic beverages and cocktails via a new venture called Pollen Projects.  The U.K.-based company introduced two brands this year: Seasn, which markets premium cocktail bitters designed to be “the salt & pepper for drinks”; and Sylva, an innovative take on dark non-alcoholic spirits. Both brands are the heart of Ben's mission to shape “the second wave of moderation,” helping people to drink and, in turn, socialize better. In the following interview, I spoke with Ben about his perspective on an evolving market for non-alcoholic beverages and his roles as both godfather and innovator, why he's not trying to supplant legacy spirits and why he's betting big on an unusual sourcing and production model. Show notes: 0:35: Ben Branson, Founder, Seedlip & Pollen Projects - Ben recalls his first appearance on Taste Radio in 2018 and reflects on his 11-year career in non-alcoholic spirits, including why he hated the first six months building Seedlip and what is motivating his work with Pollen Projects. He also explains why he doesn't feel any “external pressure” as leader of the non-alcoholic category, but why he's concerned about brands delivering the quality and flavors that consumers are expecting and how his success with Seedlip has made it somewhat easier to develop new brands. Ben also shares his perspective on legacy beverage alcohol brands launching zero-proof versions, common attributes among “the best” non-alcoholic brands and why some brands “are going to suffer.” He also talks about why he's constantly focused on the future of socializing even though he describes himself as “unsocial.” Ben also discusses the creation and business strategy of Sylva, his unique approach to ingredients and sourcing and why he chose to market the NA dark spirits brand via a subscription model and how he evaluates investors and new funding opportunities. Brands in this episode: Seedlip, Season, Sylva, RXBAR, David

Adam, Joanna, and Zach speculate about Diageo's recent acquisition of Ritual Zero Proof: with Seedlip already in the portfolio, why add another brand? Does the growing popularity of "zebrastriping" in the UK portend a similar trend here in the US? What is the target market, and why is it likely to be largely on-premise? Plus, an extended discussion of hotel bars. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Adam is drinking: Martini at Corner BarZach is drinking: Bale Breaker "Pink Skies" Fresh Hop IPAJoanna is drinking: Casamara Club "Superclassico" AperitivoInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

We have a brand-new episode of ‘Autism: In conversation with auticon' to share with you. Hosted by Carrie Grant, our latest episode is all about autistic talent – what that means, what that looks like, how we celebrate it, and how we nurture it.   Carrie is joined by a fantastic panel, including: Ben Branson, founder of Seedlip, Pollen Projects and The Hidden 20%, Dancer & TV Personality Tom Malone Jnr, and Steve Hill, Chief Commercial Officer for UK & Ireland at auticon.

On this taxi-riffic episode of China on The Rocks, Hosts Logan & Ana are joined by guest contributor Daniella from Hong Kong. Listen in as the host cover. variety of topics and Ana goes on a taxi/Seedlip rant. Catch us on Instragram at ChinaOTRocks or in person at Tacolicious.

He may be nicknamed “The Beverage Whisperer,” but when Ken Sadowsky speaks he's heard loud and clear.  A longtime industry advisor and investor, Ken is one of the most respected and influential voices in the beverage business. Ken is currently the executive director of The Northeastern Independent Distributors Association, known as NIDA, a group of wholesalers that operate in states from Maine to Pennsylvania. He's also a senior advisor with Verlivest, the Belgium-based investment holding company founded by the owners of Anheuser-Busch InBev, which holds stakes in Oatly, Vita Coco and Hint Water. Ken is personally invested in and an advisor to several beverage companies including LifeAid, Icelandic Glacial, Recess and Dyla Brands.  This episode is the third of a trilogy with Ken, who also joined us for conversations in 2016 and 2019. Ken and Taste Radio editor Ray Latif sample drinks representing fast-growing, bleeding-edge and established categories, including better-for-you sodas, cannabis libations, nonalcoholic cocktails, and shots of the juice variety. As they sip their way through a mish-mash of beverages, Ken shares his perspective on trendy concepts, package design, formulation his investment thesis, and successful retail strategies. Show notes: 0:35: Ken Sadowsky, The Beverage Whisperer – Ken and Ray engage in some Sox talk before they dive into a mass of beverages, foreign and domestic. Ken talks about cutting his teeth back in 1983 and his ability to understand what brands have what it takes to go from “the core consumer to the more consumer” and why he's not bullish on non-nutritive sugar alternatives. They sip on some Chamberlain Coffee and chat about how the cold brew coffee category has morphed and whether non-alcoholic cocktails are – at this point – more sizzle than steak. Ken also explains why he's a fan of entrepreneurs with industry experience and why it's important to be nice to your distributors, before sipping on Olipop's limited-edition Barbie collaboration and sharing his take on the future of better-for-you sodas. He also admits to being an “illegal cannabis consumer” (not really), why you should sample beverages warm, getting retailers to merchandise your brand in two locations and the Catch-22 of fundraising. Brands in this episode: Mountain Dew, Chamberlain Coffee, Throne Sport Coffee, Vitaminwater, De Soi, Little Saints, Lapo's, Seedlip, Parch, Honest Tea, Prime, Alani Nu, Olipop, Slim Fast, Poppi, Evolution Fresh, Nantucket Nectars, Nixie, Late July, Cape Cod Potato Chips, Milonga, Recess, Magic Cactus, Alldae, Guayaki, Yerbae, Louie Louie, Fhirst, Wunderground's Brain Wash, Califia Farms, Starbucks, Loom, The Turmeric Co., Icelandic Glacial

In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Salle Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna  from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks.They also cover key topics such as consumer preferences, market opportunities, brand storytelling, and strategies for engaging with investors. The panelists emphasize the importance of authenticity, market understanding, traction metrics, and effective communication in building successful brands in the competitive spirits and beverages market.Additionally, they delve into startup pitches within the CPG industry. Founders present innovative product ideas, from non-alcoholic beverages to unique food products, aiming to attract investment. Key themes include product differentiation, market potential, sustainability, and personal founder stories, all delivered in concise 30-second pitches.Tune in for valuable insights and actionable advice for anyone interested in the evolving beverage industry!Listen in as they shares about:Non-Alcoholic and Low-Alcohol DrinksFounder's Story and PassionHealth and Wellness Beverages Unique Flavor Profiles and International InfluencesConsumer Behavior ShiftsRetail and Market StrategiesCorporate Venture and Strategic InvestmentsConsumer Trends and MarketingPurpose-Driven Brands and Multicultural ConsumersVC and Investment StrategiesTrade Shows and ConferencesMarket Opportunity and TractionFeedback from Investors and Diverse Product OfferingsEpisode Links:Diageo WebsiteSAP.iO WebsiteSalle Jian LinkedInAlex Malamatinas LinkedInMelitas Ventures WebsiteBrandon Yahn LinkedInConvivialité Ventures WebsiteConnor McKenna LinkedInPronghorn WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

I recently had the pleasure of sitting down with Ewan Morgan, Head of Whiskey Outreach and National Luxury Ambassador for Diageo who owns some of the largest liquor brands in the world, from Tanqueray & Casamigos, to Guiness and Non-Alcoholic brand Seedlip. But what most may not know, is that Diageo also owns a fair share of high end labels too, like Lagavulin and Mortlach. And after four decades of closure, the iconic Port Ellen distillery in the Island of Islay is reopening with Diageo in a historic moment for the Scotch industry. Ewan and I chat about the Scotch Whiskey collecting market, growing up in a family who lives and breathes the spirit, and he even takes me through a tasting of the new Port Ellen Gemini release, retailing for fifty thousand dollars. And to top it all off, we recorded at an amazing ten million dollar apartment on One Wall Street thanks to our friends at Optimist. Ewan is truly an expert which is why he's worked his way up to have what most would consider one of the greatest jobs in the world. So without further adieu, this is Ewan Morgan, for Collectors Gene Radio.Diageo - https://www.diageo.com/One Wall Street - https://onewallstreet.com/Optimist - https://www.optimistconsulting.com/Ewan Morgan - https://www.instagram.com/ewanmorgan/?hl=enPort Ellen - https://www.diageo.com/en/news-and-media/stories/2024/port-ellen-reborn-the-reopening-of-islay-s-legendary-ghost-distillery

Part Deux is here to demolish down your ear lobesSince the glorious success of Seedip and single handy created Alcohol Free Movement.Ben's back doing what he does best - BUILDING F*CKING MAZING STUFF

seasns changing, seasn launchingnovember last year.hot summer melting into cold wintera swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson's new brand seasnsat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champersBen said: “Why don't I interview you, mate?”I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”Two weeks later.It happenedA 5.5 hour podcast - the longest I've ever reorded.INSANE + INTENSEBen interviewed me.I interviewed BenWas a TOTAL honour to have someone I've respected for many years interview me.Really hope you like it.We've cut it into two parts.

We are delighted Hugo Rifkind found some space for us during this busy election time… because in between skewering politicians and offering searing commentary in both his Times column and radio show, Hugo Rifkind has written a novel, called Rabbits, which is out now. It's been variously described as everything from Saltburn with kilts, Trainspotting meets The Secret History – it's set in the 90s in Scotland and it's really excellent, so order it now for your holiday. Sorry to be bossy. We talk about teenage kicks, the maddest bits of the election so far and why he's SHOCK HORROR optimistic about the future... PLUS This week's episode is bravely brought to you by seasn, non-alcoholic aromatic bitters designed to give any drink something a little bit extra, which Emilie is putting on absolutely everything. seasn is the brainchild of Ben Branson, who is the founder of elegant non-alcoholic sprits Seedlip. He is also on this week's podcast talking to us about creating a breakout category of his own and how he made his twin super powers of ADHD and autism work for him...seasn is available to buy online from seasnyourdrinks.com, and we have an offer for you guys - 15% off with the code MIDULTSEASN15.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur, inventor, advocate, father and ADHDer - I have the pleasure of speaking with the amazing Ben Branson for this inspirational episode! Ben is an incredible entrepreneur launching the world's first non-alcoholic distilled spirits brand, Seedlip, after inventing 3 sophisticated spirits using herbs from his garden! Ben was diagnosed with Autism and ADHD in 2022 and is an outspoken advocate for the neurodiverse community through his podcast and non-profit, the Hidden 20%. Ben is determined to flip the narrative on neurodiversity, turning those struggles into strengths, stigma into pride, and  ensuring we 20% are ALWAYS included!Ben's story is one of innovation, persistence and a celebration of being yourself. He is without doubt a pillar of our community and leaves me certain that our future will be brighter! So, if you're feeling low, can't find the way out and the struggles are weighing heavy - stop, take a moment and listen in. You're not alone, in fact you're in great company! Come on, let's get untangled and show the world what we're made of!You can find more information about Ben's amazing work on the Hidden 20% website and try his delicious Seedlip spirits here.ADHD COACHING IT'S TIME TO TURN YOUR ADHD STRUGGLES INTO STRENGTHS AND SHOW UP IN THE WAY YOU WERE ALWAYS MEANT TO! Fed up of fighting with your ADHD brain? Now you have the awareness of your ADHD you no longer have to…It's a given that ADHD comes with many struggles but it also comes with a lot of strengths and once you start to focus your attention on the positive side of your ADHD be prepared, because this is where life starts to transform. My mission is to bring awareness to how your ADHD is showing up for you with a strength-focused approach, so together, we can start to reframe the way you see your ADHD so you can live a more authentic, purposeful life and show up in the world the way you were always meant to. Find out more about my coaching programmes below!1-1 Coaching with Rosie The ADHD Movement Group Coaching The ADHD Movement Academy @adhd_untangleduntangledco.com

Have non-alcoholic cocktail menus gone the way of the BlackBerry? Milan Martin thinks so, and he has good reason to believe it. Milan is the founder and CEO of The Free Spirits Company, a brand of hand-crafted, non-alcoholic spirits and RTD cocktails. Founded in 2020, the company markets zero-proof bourbon, gin, tequila, amaro and vermouth, along with a canned margarita and Kentucky mule. Milan's vision is not to replace spirits from consumers' drinking occasions, but to empower them – and bartenders – with the optionality to create no- or low-proof cocktails, depending on their mood and setting.  Free Spirits products are produced using a process it describes as “distillate reconstruction.” The company sources natural ingredients – American white oak, European juniper, and Mexican blue agave, to name a few – and distills their essences while reconstructing the nose, flavor notes and mouthfeel of traditional spirits. Vitamins B3 and B6 are also added to enhance the consumption experience. In our interview, Milan talks about the “aha” moment that led him to create The Free Spirits Co., why flavor improvement is a process, how to convince someone who didn't like a product the first time to give it a second try, and why he's bullish on the brand's RTD cocktails. Show notes: 0:35: Community, Class, Clouds and Cookies – BevNET's director of community Melissa Traverse joins the show and chats about recent and upcoming episodes of Community Call and the hosts collectively talk about valuable content for early-stage founders at BevNET Live Summer 2024. They also munch on mood-boosting, freshly baked cookies (and some crispy ones, too) and highlight Cloud Water's new look energy drinks along with a new flavor variety for a sparkling tea brand. 22:20: Interview: Milan Martin, Founder & CEO, The Free Spirits Co. – Milan shares recommendations for Philadelphia restaurants, before Taste Radio editor Ray Latif shares an anecdote about the popularity of non-alcoholic cocktails in Boston. Milan explains why he undertook “zero” market research when developing Free Spirits, why cocktails generate irrational behavior (but not in the way you're thinking) and the most common reasons that people buy his products. He also quotes Netflix founder Reid Hoffman when discussing flavor development, why niche retailers are a big part of the brand's consumer trial strategy and why building strong relationships with the hospitality industry has helped the company compete with deep-pocketed brands Brands in this episode: The Free Spirits Co., Fancypants Baking Co., Doughpamine, Bang, Oathaus, Honey Mama's, Cloud Water, Sarilla, Seedlip, Ritual Zero

Remember a time when asking for a non-alcoholic beverage meant getting a soda or an apple juice? Well, thanks to the brain behind Seedlip, there are now stores filled with No-ABV and Low-ABV spirits. It's not often one can invent a whole new category of drinking, but our guest did, and now he is coming for bitters, watch out.My friend and former Lush Lifer Ben Branson was on the program more than 5 years ago and since that time, he is not only the Founder of Seedlip - the first ever non-alcoholic spirit, but also the Pollen Projects, the non-profit The Hidden 20% & the host of The Hidden 20% podcast. He is also the genius behind the new drinks flavoring, seasn.There are two seasns right now in the UK (and coming soon to the US) LIGHT and DARK - each born to make your drinks even tastier. LIGHT brightens up your lighter drinks and DARK adds a rich spicier note to your darker drinks. But I don't want to give it all away. But I don't want to give it all away. The story of seasn is Ben's to tell.Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!The cocktail of the week is the seasn Margarita:INGREDIENTS 40 ml Blanco Tequila 20 ml Fresh Lime juice10 ml Cointreaul3 dashes seasn LIGHT 2:1 sugar syrup as needed METHODAdd all ingredients to a shaker with iceShake for 15 secondsFine strain into a coupe or rocks glass with iceGarnish with Maldon sea salt rim and a lime wedge.OR make the non-alcoholic seasn Margarita:INGREDIENTS 40ml Seedlip Garden 20ml Fresh Lime juice3 dashes seasn LIGHT Agave syrup as needed METHODAdd all ingredients to a shaker with iceShake for 15 secondsFine strain into a coupe or rocks glass with iceGarnish with Maldon sea salt rim and a lime wedge.You'll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to most of the ingredients.Full Episode Details: https://alushlifemanual.com/seasn-with-ben-branson-----Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to https://substack.com/@alushlifemanualLush Life Merchandise is here - we're talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more! Produced by Simpler MediaFollow us on Twitter and InstagramGet great cocktail ideas on PinterestNew episodes every Tuesday, usually!!

Ben Branson is a true pioneer in the non-alcoholic drinks space. He created Seedlip, the first of the major brands in this sector, thus sparking an arms race and setting the stage for a new exciting era in the industry. He chats with Ollie Lloyd on the FoodTalk Show about his home experimentation with herbs and how a £50 home distilling kit purchased online led to something bigger. Sometimes, things felt completely out of control, and rarely, for an entrepreneur, does he admit to hating these moments. But he persevered and ultimately sold the business to Diageo but is still involved to this day. However, he has now started something new, Seasn, that is as he describes it, the "Salt & Pepper" for drinks. He is taking on an industry that has been dominated by one player, Angostura, for ever but believes that now is the time for change. As if this isn't enough, he has recently set up a podcast, the Hidden 20%, that is trying to tell engaging stories about Neurodiversity. Having recently being diagnosed with ADHD he felt he had the opportunity to give back and encourage the 80% to understand more about Neurodiversity. Edited by Stella Gent

Ben Branson (@Seedlip_Ben) launched Seedlip, the world's first non-alcoholic spirit in 2015. Today it is available in roughly 25 countries and because it carries the designation non-alcoholic, it can be easily shipped to your door in the mail.Do you know someone who might enjoy this? Please share it.Seedlip has four products, with its most recent launch being Notas de Agave, which is only sold in the US. They have an AI tool named Elli, which can help you decide what to buy and how to use it.The two biggest takeaways from my conversation were: 1) a drink whether it has alcohol or not, deserves the same amount of care and attention. 2) when you buy a drink, are you paying for the ABV or the flavor and experience?According to IWSR, the non-alcoholic market is now worth more than $13 billion. Ben believes there will be upcoming consolidations in the market as it balloons, but the overall trend is upward.Ben mentioned a 17th-century document, The Art of Distillation, which helped him learn how to make basic non-alcoholic products. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit decodingcocktails.substack.com

Today, I am joined by Ben Branson, a remarkable entrepreneur and the visionary founder of 'The Hidden 20%' charity. Ben bravely shares his journey with autism and ADHD, offering insights into how neurodivergence shapes his life and relationships. As the founder of Seedlip and host of the Hidden 20% podcast, Ben explores the power of embracing unique perspectives and celebrates the strength found in thinking differently. Join us as Ben shares his experiences of navigating social challenges and candidly discusses the impact of neurodivergence on his role as a husband and father. Find Ben:Instagram: @seedlip_benListen to The Hidden 20% Podcast: https://www.hidden20.org/Follow Hurt to Healing on Instagram: @hurttohealingpodHurt to Healing Website: hurttohealing.co.uk Hosted on Acast. See acast.com/privacy for more information.

As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. This episode also features conversation with Laura Merritt, the CMO of Diageo Beer Company, who discusses how Guinness' non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers. 0:35: A Sordid Past. Cat's Milk. The Bramins. Jacqui's Spirits. Robin's Egg Blue. TB12 In 0.5 Sec. – Jacqui chats about personal pub culture before diving into her trip to Coachella and interactions with a handful of brands, including one that slyly promised “a good time.” The hosts briefly discuss Momofuku's decision to abandon its trademark battle and the proper way to say “pecan,” two products that highlight a new era for cocktail culture, a game-changing package for condiments and, perhaps, the most beautiful color in the world. 32:36: Interview: Laura Merritt, CMO, Diageo Beer Company – Laura is the marketing lead for Guinness, the iconic brand best known for its draught Irish stout beer. We met with Laura at Expo West 2024, where Guinness was highlighting its Zero variety, a non-alcoholic beer brewed to approximate the classic taste, mouthfeel and color of the original liquid. In our interview, Laura spoke the reason Diageo brought Guinness to Expo West, why she compares the rise in consumer demand for non-alcoholic beer to that of a popular food trend, how its Zero variety gives the brand optionality and how the company is attempting to cultivate a new generation of Guinness consumers. Guinness' innovation strategy and how modern trends fit into its approach. Brands in this episode: Guinness, Lucky Energy, Poppi, Bitchin' Sauce, Momofuku, Homiyah, This Little Goat, Archer Roose, Evolution Fresh, Pecana, Sayso, Gorgie, Mission Craft Cocktails, Haven's Kitchen, Healtea, Ringa, Unreal, Heineken, Athletic Brewing, Seedlip, Ritual Zero

Mushrooms are having more than a moment. But how far can fungi go? The hosts discuss the potential for “magic” and functional forms of the trendy ingredient. They also riff on a prediction that cannabis drinks could be “the most common weed consumption method in the next 5-10 years,” deride overly enthusiastic terms on LinkedIn and Instagram, and share their respective takes on snacking pasta and Ritz “White.”  We also feature an interview with Amy Racine, the beverage director for New York-based hospitality group JF Restaurants, about the evolution of on-premise drinking culture. Amy speaks on how current trends in wine and spirits influence beverage strategy, the impact of consumers becoming more educated and informed about higher quality adult beverages and why she compares growing demand for no and low-alcohol drinks to that of vegetarian food. Show notes: 0:43: Dr. Evil Craven. Jacqui Uses Eventbrite. Mike Is A Propaganda Hunter. Cannabis On Tap? Crunch Time – John was out of town, but his presence – and tweets – were felt. Jacqui gives a rundown of a not-so-secret magic mushrooms convention, Mike gets mad at the government (again!), and the hosts collectively wonder about the potential for mushroom and cannabis drinks poured next to beer. They also share their takes on adaptogen-infused energy drink and soda brands and sampled S'noods, a new “chef-driven, globally-inspired noodle snack.” 34:03: Interview: Amy Racine, Beverage Director, JF Restaurants –  Amy oversees the beverage selection at all JF Restaurants properties, which are helmed by Michelin-starred chef and restaurateur John Fraser. JF Restaurants operates several fine dining destinations in New York, Los Angeles and Tampa and recently opened an innovative food hall in Downtown Boston. Amy leads new cocktail development and curates wine lists as part of an overall focus to present unique and well-paired options for guests. Brands in this episode: Calexo, Magic Cactus, Wynk, Cann, Drippy, Poppi, Ritz, Melting Forest, Popadelics, Good Dirt, S'noods, Date Better, Brazi Bites, Nommii, Seedlip

Join the conversation as we uncover the craft behind Seedlip's new groundbreaking non-alcoholic spirit, Notas de Agave, with none other than the visionary founder himself, Ben Branson. Tune in as Branson discusses the meticulous creation process, the hurdles the brand faced to achieve the perfect harmony of lime, prickly pear, and peppercorn. Tailored to, and available exclusively in, the US, Notas de Agave is a versitile  non-alc , that works equally well in a Margarita, as it does a Sour or Tiki style drink. With the likes of Regé-Jean Page adding a splash of celebrity allure to the Seedlip experience, this episode a must-listen for anyone intrigued by the evolving landscape of non-alcoholic spirits.

From the Archives at the end of January 2024 Dad brings out this Non-Alcohol Episode.... At the start of "Dry February" Dad and Josh decide to do a special cocktail episode. In this episode they both make non-alcoholic cocktails. Dad uses the Ritual 0 Proof Rum Alternative to make a Dark and Stormy. Josh make 2 different cocktails with the Seedlip Grove 42. First he makes a classics egg white sour and then a Seedlip and ginger beer. They really enjoy these NA cocktails.   They enjoy cocktail ritual of the making and this NA cocktail show.

Tasting Notes:  This alcohol-free, calorie-free "spirit" is made for mixing with a blend of herbs, peas, spearmint, hops, rosemary, and thyme. It's best served over ice with ginger ale and a sprig of mint or rosemary. What you want out of any alcohol-free spirit is some body, flavor, and enough "zip" to stand up and not get run over by the mixer. If you like sipping a cocktail but don't want the alcohol OR calories this Dry January, check out all of Seedlips offerings. Alcohol-Free, Calorie Free, Herbal & Tasty

Claire Warner has spent her wildly impressive career challenging convention and innovating new and exciting developments in the global beverage alcohol marketplace, including in her current role as Head of Advocacy for Diageo Great Britain. Claire's narrative is a testament to passion, perseverance, and the indelible mark one can leave on the spirits industry

As this year comes to an end we were compelled to reflect on some of the best and worst food trends of 2023. Some trends were downright awful while others piqued our curiosity. Here we explore the ones we'll bring forward into 2024 and the ones we'll gladly leave behind! If you prefer video, watch the full episode 30 YouTube video version. Like years past, 2023 was full of all sorts of trends, some good and even more not-so-good. Regarding food trends, 2023 saw a rise of consuming organ meat, restaurant surcharges, and an increase in non-alcoholic beverage offerings. In this episode, Tara and I explore some of the best and worst food trends of 2023 and make a few of our own predictions for 2024. Food trends 2023 Many of this year's food trends were influenced by TikTok and other social platforms. For example, The Liver King's popularity contributed to the rise in consuming organ meat, while other influencers began eating caviar topped everything. This year also saw the rise and fall of "butter boards", cooking on the counter, and massive upcharges for broths marketed as "bone broths". Spoiler alert - it's way cheaper to make your own stock or broth at home. The overarching worst trend of 2023, one that applies to more than just food, is rapid inflation and everything becoming more expensive. One of the trends we were happy to see was the rise in non-alcoholic beverage offerings from various companies, such as Athletic Brewing, Ghia, Seedlip, and others. Tara and I have our own predictions for 2024 food trends and we'll have to use this episode as a time capsule to see if we were right! What are some of your best and worst food trends of 2023? Resources Sip and Feast Recipe for Beef Stock Sip and Feast Recipe for Chicken Stock Sip and Feast Recipe for Steak au Poivre Tasting Table Article on Food Trends 2023 If you enjoyed The Best and Worst Food Trends 2023 episode, leave us a comment below and let us know!   We love your questions.  Please send them to podcast@sipand11111feast.com (remove the 11111 for our contact).  There's no question not worth asking. If you enjoy our weekly podcast, support us on Patreon and you will get 2 more bonus episodes each month! Thanks for listening! For a complete list of all podcast episodes, visit our podcast episode page.

This week we're talking about Fall foods! There's lots to love about Fall foods: lettuces, bitter greens, winter squash, and root vegetables. Fall and winter foods tend to be richer and more slowly cooked, so savor the preparation and the flavor. But there are some pitfalls too. Pumpkin spice latte anyone? We cover these too and give you some tips to remain healthy and strong as the days get shorter.00:01:34 I love fall foods, like bitter greens and winter squash.00:05:46 Hard sell: bitter greens, healthy, vitamin c, antioxidants, try recipes.00:09:49 Comforting foods and spices create grounding practice.00:11:41 Moon cycle affects women; food, meditation, walks help.00:15:13 Complex winter meals; simple summer salads.00:17:50 Be aware of portion sizes during winter.00:22:26 "Eating order affects digestion and glucose levels."00:25:02 Alcohol-free options: Seltzer water, Seedlip elixir.00:29:32 Cook bones with herbs, water, remove fat.00:30:57 Health store sells bones, lengthy but worth it.Amelia's bone brothPlace 2-3 bones (I use beed bones from my daughter's farm) in a crockpot or instant potAdd 6-8 cups waterAdd desired herbs such as rosemary or thyme sprigsAdd 1-2 tsp salt (optional)Cook on low heat for 10 hours.Remove from heat; put in glass jars and strain fat with cheesecloth or using a coffee filter. Alternatively, refrigerate and skim solid fat off the top.Mocktail resources:www.seedlipdrinks.comhttps://www.thehelpfulplate.com/spring-recipes#/lemonsage-mocktail/Stay Connected!Amelia Website: https://www.thehelpfulplate.com/ IG: https://www.instagram.com/thehelpfulplate/ Cam Website: https://www.camoyler.com/ IG: https://www.instagram.com/heymomma_cam/ TikTok: https://www.tiktok.com/@heymomma_cam Midlife Mommas IG: https://www.instagram.com/midlife.mommas/ Please share, rate, and review the podcast. We appreciate you! ❤️

How do breakout brands, particularly those that operate in trendy categories, build sustainable businesses? They cultivate authentic relationships with consumers by delivering on attributes they're seeking. It's how Wilderton, a maker of small-batch, non-alcoholic spirits crafted from raw botanicals, is paving its path. Founded by Oregon craft spirits veterans Brad Whiting and Seth O'Malley, Wilderton launched in December 2020. The company markets three signature expressions that are distilled using globally sourced wild plants. The products boast the complexity and experience of a traditional spirit yet without alcohol.  As sober curious lifestyles take hold in parts of the U.S., Wilderton has emphasized its distinctive ingredients and innovative distillation methods, an approach that is consistently winning over both teetotallers and spirit consumers seeking a high quality alcohol alternative. In this episode, Whiting and O'Malley spoke about their interest in non-alcoholic spirits, how they view Wilderton as differentiated from similarly positioned brands, why taste is key when communicating product attributes and how to support, if not champion, other companies within the emerging category. Show notes: 0:43: Interview: Brad Whiting & Seth O'Malley, Co-Founders, Wilderton – Taste Radio editor Ray Latif met with Whiting and O'Malley at the 2023 Tales of the Cocktail convention where they spoke about Wilderton's new distillery and tasting room in Hood River, Oregon, their respective backgrounds in the spirits industry and why distilling non-alcoholic beverages isn't as complicated as it might sound. They also explained why they developed Wilderton to be an option for a variety of consumers, why they don't  create analogs of traditional spirits and how they educate the trade about how to use and promote the products. Later, they spoke about growing competition within the emerging segment of non-alcoholic spirits and shared their perspective on partnerships with strategic firms and legacy beverage alcohol companies. Brands in this episode: Wilderton, Pendleton Whisky, Clear Creek, Big Gin, Hood River Distillers, Seedlip, Athletic Brewing Co.

This week the gang teams up with James Bond to investigate a KGB policy to kill all enemy spies. Soon they uncover an arms deal that potentially has significant global ramifications. Yes, it's John Glen's 1987 film, The Living Daylights. Libations: Mel's Dirty Little Martini: 2-3 oz Seedlip 108 or alcohol of choice 1 sprig of Rosemary 1-2oz olive brine or dirty martini mix of choice Olives Shake well and pour into a glass w/o ice. Garnish with olives to your heart's desire. Sweet Kara: 3-4 Oz Ginger Beer 2-3 oz Seedlip 108 or alcohol of choice A splash of Lavender syrup and Grenadine Stir and pour over ice in a chilled glass Garnish with a lavender sprig and cherries or edible flowers.

There's big money flowing into emerging concepts… and we have the receipts. Within this episode, the hosts discussed canned wine, plant-based analogs of popular snacks and THC-centric brands. We also discussed influential trends and innovative products in the evolving world of mixology in interviews with past World Class US Bartenders of the Year Jessi Pollak and Adam Fournier along with James Beard-honored mixologist and author Kim Haasarud.  Show notes: 0:45: Mike Trolls, United Rolls. Big Wins For Wine And BFY Brands. Oh, And Combos-Ish. – Mike tried to cover up his soccer team's historic collapse, before the hosts encouraged listeners to join BevNET's new Slack community, discussed E&J Gallo's acquisition of canned wine brand Bev and the news that a VC firm focused on BFY brands raised $34 million for its second fund. Later, Jacqui highlighted a couple high-test cannabis-based beverages and John shared some Combos-like snacks that Mike hasn't stopped eating since. 18:57: Interview: Kim Hassarud, Founder, Liquid Architecture – Haasarud spoke with Taste Radio editor Ray Latif about her role with the USBG, her efforts and advice to support the next generation of bartenders in America, surprising spirit trends and her perspective on growing consumer demand for low- and non-alcoholic cocktails. 39:38: Interview: Andrew Fournier, 2021 USBG World Class Bartender Of The Year/Jessi Pollak, 2022 USBG World Class Bartender Of The Year – Fournier and Pollak discussed their respective experiences competing in the World Class competition, the impact of being crowned champion on their careers, incorporating novel spirits and ingredients into their work and what flavors, textures, formulations are resonating with modern consumers. Brands in this episode: Bev, High Noon, Fishers Island Lemonade, MUDWTR, Mid-Day Squares, Three Wishes, Legally Highest, Highest Ground Coffee Co., Paqui, Rivalz, Combos, Moku, Seedlip, Johnnie Walker, Ketel One

What parallels exist between music, food and beverage and how can they inform entrepreneurs about innovation strategies? The hosts look to legendary music producer Rick Rubin for answers. We also discuss trends from behind the bar with the 2023 USBG World Class bartender of the year Renato Tonelli and Julie Reiner, the owner of world renowned NYC cocktail restaurants The Clover Club and Leyenda. Show notes: 0:43: Ray Is Pumped, Walmart Is In The House, Consider The Listener's Perspective, Amaro Sherbet! – Less than two weeks away from BevNET Live Summer 2023, the hosts spoke about the opportunity for attendees to meet one-on-one with buyers from Walmart and Sprouts before discussing how a recent “60 Minutes” interview could help founders strategize for new product development. They also sipped on CBD-infused beverages and better-for-you sports drinks before snacking on amaro-infused sherbet and chilled granola bars. 24:25: Interview: Renato Tonelli, 2023 USBG World Class Bartender Of The Year – Tonelli sat down with Taste Radio editor Ray Latif amid the USBG Presents World Class competition, which was sponsored by beverage alcohol giant Diageo and held in Austin, Texas last month. The event featured 30 of the nation's top mixologists, each of whom were presented with a series of challenges inspired by current spirit and cocktail trends. Ultimately, the title was earned by Tonelli, a bartender and the beverage training director at esteemed New York City bar Dante. In this interview, he spoke about his experience in the competition, how he sources inspiration and manages pressure and why he's bullish on non-alcoholic cocktails. 37:02: Interview: Julie Reiner, Owner, The Clover Clover, Leyenda and Milady's – Judging the USBG World Class competition were industry legends and luminaries, including Julie Reiner, the Brooklyn-based owner of world renowned cocktail bars The Clover Clover, Leyenda and Milady's. In this conversation, Reiner spoke  about how she uses her influence to promote positive and progressive trends from behind the bar and in patrons' glasses as well as her interest in RTD cocktails as the co-founder of Social Hour. Brands in this episode: Poppi, vitaminwater, Bai, Wet Hydration, Gatorade, Powerade, Sati Soda, Brez, Squirt, Starry, Sierra Mist, Salt & Straw, Straightaway Cocktails, Mooski, Seedlip

This week the gang follows a beautiful stranger down a rabbit hole where a computer hacker named Neo discovers a shocking truth - life as we know it is the elaborate deception of an evil cyber intelligence. Join us for the Wachowski Sisters' 1999 mind-bending classic, The Matrix. Intro: The Matrix TV Spot (1999 - spot #4) Outro: Ending dialog of The Matrix The Drink: The Architect 1 ounce Gin 3-4 ounces Prosecco 1/2 teaspoon Lavender Syrup A splash of Lavender Bitters Shake well and serve over ice. NA drink: 1 ounce Seedlip or Lavender Tea 3-4 ounces Club Soda 1/2 teaspoon Lavender Syrup A splash of Lavender Bitters Shake well and serve over ice.

Margaret Howell has been designing men's and womenswear for five decades, prioritising understated quality over trends: she makes beautiful clothes that work well. Fifty years after she started to design and sell clothes from her home in Blackheath, South London, there are now 80 Margaret Howell stores across the globe, from Paris to Tokyo, and she has been appointed a CBE for services to the retail industry. Margaret has been inspired by the natural world since childhood, citing the impact of growing up in a family that gardened and her fathers' workwear as influences on her work. I love Margaret's aesthetic, from her stores to her shirts, and was intrigued to see how this approach translated to her garden. So in this episode we visit Margaret at her home - still in Blackheath - to talk about how and why she grows. On a late spring afternoon we are immersed in the green haven that is her back garden, where Margaret works with nature, rather than against it. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

The creative mind behind Hill House Vintage and author of Hill House Living, Paula Sutton is a stylist, writer and - perhaps most of all - a purveyor of joy. After navigating a career in the fast-paced and glamorous world of fashion magazines, Paula relocated from the streets of South London to Hill House, an idyllic Georgian home in Norfolk 12 years ago. There, she decided that she was going to live - and raise her three young children - with a focus on what made her happy. Gardening is something that she has discovered later in life but has, she explains, become a crucial part of living in a more meaningful way. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

Sally Vickers is a Jungian psychotherapist and the author of books such as Miss Garnet's Angel, The Other Side of You and, most recently, The Gardener. The daughter of two communists, Salley was a teacher before she retrained as a psychotherapist, and her writing delves into the stuff that makes us human. She is also a keen gardener, especially at her country home in Wiltshire. In the midst of the downpours that broke England's heatwave last summer, we met Salley at Kew Gardens, a place that has held meaning for her from childhood, through raising her children and now, as a woman who fosters a close relationship with her grandchildren. Inside Kew's steamy Temperate House, we reflected on memory, motherhood and places that make us. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and the theme music is by Maria Chiara Argiro. This episode features additional music by Zion, Salmon Like the Fish. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my Instagram account, @noughticulture.

One simple concept, a million cookbooks sold: Rukmini Iyer's Roasting Tin recipe books have transformed dinner times around the country. But the writer and food stylist is also a keen amateur gardener, growing first on a balcony and, later, in a garden on a quiet street in leafy South London. Iyer's adventures in growing food to eat collided with the arrival of her first child, and gardening has given her a new perspective on what it is to feed and nourish. We catch up with the author of India Express at home to discuss her strategies for raising enough aubergines to feed a crowd, and why she'll always prefer to grow from seed. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

Claire Ratinon is a food-grower, speaker and writer. In 2022, she released Unearthed, a powerful memoir about understanding what it is to become a custodian of the earth as a Black woman, and how the process of doing so helped her gain a sense of belonging in a post-colonial country. In 2012 Claire was working as a documentary producer in New York when she stumbled upon Brooklyn Grange, a rooftop farm in the middle of the city. Having always felt alienated from nature, she embarked upon a journey with growing food that changed her life. Since then, Claire has worked on organic growing sites in London and the English countryside, growing produce to sell to the city's restaurants. Today we visit her garden in East Sussex, where she grows things including the food of her Mauritian heritage. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

If you've ever bought plants or seeds online, or through mail order, you've probably encountered Sarah Raven. The gardener, writer and teacher is also a nursery-owner and businesswoman, developing, trialling and selling plants to Britain's home gardeners. Over the course of three decades and seven books, including A Year Full of Flowers, Sarah has changed how British gardens grow, ushering bold colours and flavourful fruit and veg into our homes and kitchens. Today we're heading to her home and working nursery at Perch Hill in East Sussex in late summer to talk about how gardening has shaped Sarah's life and career. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

Poppy Okotcha describes herself as an ecological home grower working to inspire reconnection to the land and the living world through the story of food and herbs. She came to gardening after a shift in her personal life: having moved between the UK and South Africa during her childhood, Poppy had a career as a model. When she was left burnt out by the fashion industry, she began to cultivate a slower kind of life, growing organically on top of a canal boat in London and learning about biodynamic and regenerative growing. We were invited into her magical, Tardis-like garden in South Devon, where Poppy tends to a space that has been grown on for centuries, sharing her gentle stewardship of the land with her considerable social media platform. This podcast is inspired by my book, Why Women Grow: Stories of Soil, Sisterhood and Survival, which is out on March 2nd and available to pre-order now. The Why Women Grow podcast is produced by Holly Fisher, and theme music is by Maria Chiara Argiro. Thank you to our partners at Seedlip. We've also been photographing our guests and their gardens and you can see the beautiful images captured by Siobhan Watts on my instagram account @noughticulture.

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For many consumers, mindful drinking is top of mind. A 2021 omnibus survey conducted by market research firm NielsenIQ showed that 22% Americans are cutting back on their alcoholic beverage consumption, citing health and wellness and shifting interests as two core reasons. Concurrent with a rise in interest for sober or sober-curious lifestyles is the emergence of a new cohort of non-alcoholic spirit and cocktail brands, including Lyre's. Launched in 2019 by entrepreneurs Mark Livings and Carl Hartmann, Lyre's markets non-alcoholic analogs of the world's most popular spirits, including bourbon, gin and tequila. Positioned as premium, sophisticated spirit alternatives without any compromise, Lyre's  blitz-scaling strategy has enabled it to become the world's leading non-alcoholic brand with distribution in dozens of countries.  Investors have taken note of Lyre's growth: last year, the company completed a new funding round at a $360 million valuation and was led by D Squared Capital and Morgan Creek Capital Management, an early investor in Drizly, AliBaba, and SpaceX. In this episode, Livings spoke about his vision for Lyre's and the future of non-alcoholic spirits, why the company has prioritized market share and rapid growth, the development of its portfolio and product road map, Lyre's thoughtful communication strategy and how his management style supports Lyre's torrid trajectory. Show notes: 0:45: Mark Livings, Co-Founder/CEO, Lyre's – Livings spoke with Taste Radio editor Ray Latif about why he lives and works in Amsterdam, the emergence of the low/no-alc beverage category, the variety of consumers that Lyre's is targeting, and the reason that the company is in so many global markets. He also explained how Lyre's is attempting to be synonymous with non-alcoholic spirits, the brand's focus on being a “first scaler,” the importance of “the referral moment,” and how the company produces its liquid. Later, he discussed Lyre's innovation strategy and why it launched an RTD line, its approach to aligning promotion and  communication with things like “Dry January” and “Sober October,” and how he manages and motivates a global team remotely. Brands in this episode: Seedlip, Lyre's