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In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025.Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answers you need to navigate these new rules. Beth also shares how IAB members can stay ahead of the curve and get involved as the industry prepares for the changes ahead.More about IAB UK's Regulatory Affairs and Public Policy Community here: https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offerFind our easy-to-use guidance on the HFSS ban here: www.iabuk.com/news-article/does-hfss-online-ad-ban-apply-your-ad Hosted on Acast. See acast.com/privacy for more information.
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies' use of generative AI and what it takes to go from CMO to CEO.
In this episode of Marketing vs The World, host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and how to manage a demanding corporate career while raising a young family.In this episode, Abbie and Oliver discuss:Oliver Thomas's BackgroundHis journey from studying politics and media to starting his career in PR.Transitioning from agency roles at Bottle PR and Three Monkeys to in-house roles at Lidl GB and Nomad Foods.How his diverse experience shaped his role at Nomad Foods, where he leads the corporate affairs function.Transforming the Frozen Food IndustryNomad Foods' mission to serve the world with better food through its iconic brands like Bird's Eye, Goodfellas, and Aunt Bessie's.Addressing common misconceptions about frozen food and how the industry has evolved.Efforts to make the Goodfellas pizza range 100% non-HFSS and the importance of healthy food innovation.Sustainability Initiatives at Nomad FoodsThe “Move to Minus 15” initiative aimed at reducing carbon emissions by lowering storage temperatures from -18°C to -15°C.Collaborative efforts with industry partners to implement sustainable practices.How sustainability is embedded into the company's strategy and communicated to stakeholders.Misconceptions About Ultra-Processed Foods (UPF)The flawed narrative around UPF and why processing doesn't always equate to unhealthy.How Nomad Foods is educating consumers and policymakers on the nutritional benefits of frozen foods.The challenge of communicating complex food science to the public and debunking myths.Balancing Career and ParenthoodOliver's experience of becoming a father and managing his career with a one-year-old at home.The importance of setting boundaries to ensure quality family time amidst professional demands.Practical tips for new parents on creating a balanced life, such as establishing non-negotiable family time.Mental Health in the WorkplaceThe evolving conversation around mental health, especially for men in corporate roles.How businesses can create a supportive environment and provide resources for employees.The importance of recognising and discussing everyday mental health challenges.Key Takeaways From This EpisodeEmbrace Frozen Food: Consider frozen food as a sustainable, healthy, and convenient option that can reduce food waste.Champion Sustainability: Advocate for sustainable practices within your industry and align them with your company's strategy.Separate Processing from Health: Understand that processing doesn't always mean unhealthy; focus on the nutritional content of food.Set Boundaries: Establish clear boundaries between work and family time to maintain a healthy work-life balance.Talk About Mental Health: Encourage open discussions about mental health and create safe spaces for these conversations in the workplace.What You'll Get from This EpisodeThis episode offers an inside look into the frozen food industry's sustainability efforts, insights into balancing a corporate career with parenthood, and an understanding of the...
In this engaging and eye-opening episode, we begin by addressing the perception problem that plagues New Product Development (NPD) teams in the food industry. We stress the significance of the NPD role, which other departments often misunderstand and undervalue. We share our frustration over common misconceptions and the unseen effort that goes into creating successful food products.We talk about the delicate balancing act of cost versus quality. With the current economic climate, inflation, and supply chain issues, product developers face unprecedented pressure to maintain product standards while cutting costs. We shed light on the complex decision-making process that involves adhering to regulations, staying profitable, and delivering consumer satisfaction.The topic of ever-changing compliance and guidelines emerges next. With new additives, HFSS regulations, and nutritional standards constantly evolving, NPD teams must stay agile and informed. We touch on the environmental and sustainability concerns that add another layer of complexity to roles. We emphasise the need for businesses to support their NPD teams in this regard, promoting sustainable practices without compromising on product quality.Interpersonal skills and cross-functional relationship management are other focal points of the discussion. NPD professionals must wear many hats, from dealing with suppliers to working with the technical team and managing factory logistics. We argue that these skills are critical and often underappreciated in the industry.Finally, we discuss the growing challenge of finding and retaining the right talent in NPD teams. We point out a worrying trend of professionals moving out of the industry or shifting to other roles due to mismatched expectations and a lack of awareness about the realities of an NPD career. The episode concludes by urging businesses to offer better training, support, and representation for NPD at the board level.Timestamps:[00:00] Introduction: Importance of product development in the food industry[00:37] Amy's perspective on undervaluation in NPD[01:56] Lucy shares her experiences and challenges as a product developer[03:44] Discussion on the complexity of product development[05:03] Hidden aspects of NPD: Balancing cost vs. quality[06:12] The pressures of cost management and quality control[07:24] Division of responsibilities in NPD teams[08:45] The custodians of quality: Role of NPD teams[10:07] Tension between cost reduction and maintaining quality[12:15] Ever-changing compliance and guidelines in the food industry[14:33] Sustainability concerns and their impact on product development[16:33] Showcasing the final product: The unseen chaos behind the scenes[18:10] Managing cross-functional relationships and expectations[18:51] The importance of interpersonal skills in NPD[20:01] Mismatch between expectations and reality in NPD careers[21:16] Addressing additional responsibilities placed on NPD teams[22:33] The impact of economic downturns on NPD jobs[23:33] Importance of support and representation for NPD teamsLinks and Resources:Website Link: https://ohforfoodssake.co.uk/FB Link: https://www.facebook.com/groups/ohforfoodsakeLinkedIn: https://www.linkedin.com/company/oh-for-food-s-sake/You can follow us here on Instagram: https://www.instagram.com/oh_forfoodssake/For industry consulting from Lucy, connect with her on Instagram or LinkedIn.Find her on Instagram or LinkedIn for further support with industry coaching and facilitation from Amy.See you next time!
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix Daros. Originally aired in 2022, this episode revisits their collaborative work from 2019, focusing on leveraging behavioral economics to enhance project outcomes. Beatrix emphasizes the importance of balancing technology with deep human connections, a principle she applied while working on Mars' KIND brand. As you listen, consider how clearly Beatrix articulates their value proposition and approach, and think about how this clarity can be applied to your own business practices. Beatrix shares insights on the global differences in snacking habits and health perceptions, the role of ethnographic studies, and the significant impact of regulatory changes on product placement and marketing strategies. The episode also delves into the innovative use of virtual reality for consumer testing during the pandemic, highlighting how technology can expedite and enhance research processes. This episode is packed with valuable lessons on using behavioral science and technology to drive successful project outcomes. In this episode: Discover the impact of asking the right questions to scope projects effectively. Learn about the global differences in snacking habits and health perceptions. Explore the use of virtual reality and technology in consumer research. Understand the importance of balancing technology with deep human connections. Gain insights into navigating regulatory changes and their impact on marketing strategies. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and guest, Beatrix Daros, highlighting their collaborative work on leveraging behavioral science for project scoping. 00:06:07 - Beatrix Daros' Background Beatrix shares her career journey at Mars and her role in consumer intelligence, focusing on the KIND brand. 00:10:40 - Global Snacking Habits Beatrix discusses the differences in snacking habits and health perceptions across various countries, emphasizing the importance of ethnographic studies. 00:15:34 - Regulatory Challenges Beatrix explains the impact of regulatory changes, such as the HFSS regulation in the UK, on product placement and marketing strategies. 00:20:21 - Behavioral Science and Questionstorming Melina and Beatrix discuss the importance of using behavioral science and questionstorming to scope projects effectively and align team members. 00:24:15 - Ethnographic Studies Beatrix elaborates on the role of ethnographic studies in understanding consumer behavior and preferences. 00:28:57 - Virtual Reality in Consumer Research Beatrix shares how Mars leveraged virtual reality for consumer testing during the pandemic, highlighting its efficiency and effectiveness. 00:31:48 - Technology and Human Connection Discussion on balancing the use of technology with maintaining deep human connections in consumer research. 00:35:51 - Deep Human Connection Beatrix elaborates on KIND's focus on deep human connections and how it influences their approach to consumer engagement and product development. 00:39:22 - Future of Insights Beatrix discusses the future of consumer insights, emphasizing the balance between technology and human connection. 00:47:30 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Beatrix: Beatrix on LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: A More Beautiful Question, by Warren Berger Decisions Over Decimals, by Christopher Frank, Paul Magnone and Oded Netzer What Your Customer Wants and Can't Tell You (ep 147) Alchemy, by Rory Sutherland Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: Warren Berger Interview (ep 340) Already Heard That One? Try These: Greta Harper Interview (ep 207) Sarah Wilson Interview (ep 206) Framing (ep 296) Questions or Answers? (ep 4) The Most Important Step In Applying Behavioral Economics: Understanding the Problem (ep 126) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter KIND Website
Dr. Wisdom Dogbe, an agricultural economist out of the University of Aberdeen in Scotland, joins me to discuss a recent study he led investigating consumer choice with regard to taxing foods that are categorized as high fat, sugar, and salt (HFSS) in the UK. Does it change behavior? How much? And what are the consequences of that? It's a really fascinating story of the trade-offs involved in public policy. Are you an expert in something and want to be on the show? Apply here! Please please pretty please support the show on patreon! You get ad free episodes, early episodes, and other bonus content!
Today's guest is a former engineer at Yahoo who understands search engines second to none. We talk about all the ways to run an agency wrong, hoping to teach you how to be successful and do it right. He founded BlitzMetrics, a digital marketing company that provides training and mentorship for aspiring entrepreneurs across the globe. On a mission to create a million jobs internationally, please welcome Dennis Yu. Dennis Yu, it's a pleasure. Welcome to the Learning from Others Show. How you doing, man? Good, Damon, and it's awesome hanging out with you again. I wish it was in person like we were driving race cars in Vegas. I. That was fun. You know, we got a couple stories we could probably hit. Um, you and I have engaged on mostly Facebook over the years and kinda got a little friendship going on and, um, yeah, I, I flew out and I, every time I fly out somewhere I try and kinda keep track of who's where and, um, I. And meet up with somebody and establish a relationship a little bit better. So I appreciate the opportunity of you being willing to go hang out. And we did, we went and did a limo in race cars and um, I mean, you live in Vegas, but we, we did the tourist a little bit of the touristy thing. Yeah. Yeah. And, and thanks for taking the time. That was such an honor. And you know, you're one of the few ss e o people out there. I know this is being recorded. You're one of the few ss, e o people out there that is legit and drives results. And I am not being compensated to say this. But I've been sharing this and I'm, I know people that are watching this and have seen my Facebook posts. They're coming to you. Yeah, no, I appreciate that. It's, um, we'll probably talk 'cause you're legit about that today, you know? Yeah. Not, not about me, but about the industry. And, um, for, for me, that's been, uh, Good and bad to throw rocks at my own industry. Right? Like, it's unfortunate that that's such a valuable sales proposition to distinguish yourself as actually doing your job. But, but it is. So why don't we, why don't we start there? So, um, actually before we get into it, um, let's, let's have you talk about yourself the most, uh, enjoyable, comfortable part of a podcast. Um, I, I actually like how you put it on the intake form when, uh, so I ask the guests, you know, what's your elevator pitch that we can use? And Dennis just puts Google me. If we're talking about s e o and, and you don't have a knowledge panel show up when I Google you, you're a fat weight loss coach. Fat weight loss goes, where's, where's the analogy of a fat weight loss coach? Oh, fat, okay. Overweight weight, weight loss coach. That's overweight. Got it. Yeah. Yeah. So Dennis, um, has been in marketing for how, how long have you been in marketing? 30 years. Yeah, how'd you get into it? And I was one of the original people, one of the first people at Yahoo. So I built the internal analytics at Yahoo. So I'm a search engine engineer, so I'm not an S E o. I am the person who's trying to protect the results from the SS e o people trying to trick us. Yeah. Have you got jaded over the years knowing like how this works and being able to see the manipulation that's going on when it's not done for the right audience and the right users? Do you think that weight loss scams will ever go away? Every year there's a new scam, right? And people fall for it. 'cause they're just like, how do you not know that? It's a scam? Hey, if I take this one pill, you're gonna lose 30 pounds in 12 days. Like it's a scam, right? Mm-hmm. So the salespeople are always inventing new techniques. And I remember, this is like back in my day, we used to walk uphill both ways. I built websites by hand using Microsoft Front page. It was engineers that were building websites, people like us that actually physically knew how to do the thing. It was before the marketing people and all that came in back then. You remember it was called web mastering. Mm-hmm. Before it became digital marketing and social media and influencer and all these other words that are now really just buzz words, new words for the same thing. Mm-hmm. Right. And now I'm, I'm gonna blame the internet money Bross. Yeah. And the motivational speakers for now, all of them are ai. Experts and crypto experts and chat G P T experts and they're SS e o experts too. So all these people have come in in the last few years seeing easy money and now they're gonna start selling S E o. I was a Josh Nelson seven figure agency conference and Josh Nelson's amazing. I love the guy. They're people that come into that program 'cause they think it's easy money. And in the program Josh teaches you should sell s e o, but he also says you should also deliver s e o too. You should also understand what it is. Some agency owners, the guilty will be unnamed, are selling ss e o and they don't even know what it is, but they know that people want it and they need it. So they sell it for $2,000 a month and they're making all this money. This one company that I'm probably gonna release a full investigation later today is making three. Well, they're, they were making last month, $320,000 a month off of 150 clients that are paying for s e o and Facebook ads and websites and things like that. It is a scam. There's no way to defend it. It's a scam, but it's a sales guy running it. He has no operations, he has no marketing. He's a sales guy and some of them even white label their stuff out. So they have no idea what it is and someone else is doing it. They, the client doesn't know anymore. I mean, you know, they, but they're selling it 'cause they're salespeople. There's too many salespeople in the s e O space. Mm-hmm. We need more mechanics, not people in the car dealership wearing a tie. Slick hair saying all these things about the car. We need more mechanics that actually have grease on their fingers, like you and me. Yeah. I mean, I often get asked what, um, what should I know as I shop s e o and, and I think that why people are so attracted to, to you know, you and your transparency is because it establishes trust when you're willing to go, Hey, you know, One example, s e o takes time, but here's why. And then you explain it. Or, hey, not only here are the advantages of s e o, but here are the disadvantages because what they're getting pitched to you. You nailed it with the sales bros and not enough actual people doing the work is the majority of the time. These people that. Sounds smooth, are not the people that are actually doing any of the work. So they're gonna tell you whatever they think that you want to hear. And so when, when I get asked, you know, what should I be, be looking out for? And I'd be curious, some of the things that are top of your mind is, is my first thing is transparency. Like, they should be able to communicate. You don't need to know, you know, the, the full granular details of, of everything that's going on, but you should be able to clearly communicate, you know, here's. The intent behind why we're gonna focus on this thing in content, not just, we're gonna write stuff, you know? Mm-hmm. And what's, how, how are we gonna measure progress? Right. And how long is this gonna take and why? Yeah. But the majority of the people that are out there are just like, oh yeah, no, we'll get to it. You know, we'll get there, you'll see. And it's just like these vague responses, and I think that's become a thing of, of. Beyond just ss e o, but you and I are, are in that space more so just marketing in general is these constant sales bros of it's yell loud or talk louder or be flashier. Mm-hmm. And the emotions overtake the sales process. And then it doesn't matter, like right before we hit record, I was telling you about somebody that we're working with and they're killing it and the data shows they're killing it. But a, a sales bro got in their ear about, Hey, you need to be louder and flashier, and they're tearing it all down. Mm-hmm. Yeah. The sales bross are focused on collecting the money. I. They'll make huge promises. They're, they don't even know whether they can hit those promises 'cause they're not operators. The fact that you are posting screenshots, of course you're masking out like the client name and the keywords and all that, but showing the increase in traffic and sales, not just ranking on more keywords. 'cause you can rank on a bunch of garbage keywords and claim victory. Yeah. We need more people doing what you're doing and actually teaching the techniques. Not that these clients wanna learn how to, you know, who wants to learn how to change a transmission or, but at least if you know that that guy who is an actual mechanic is posting videos of him as he's, you know, working on the transmission and got grease on his hands as he's working on the car. There's a lot more trust there and especially if the mechanic shows what they're doing, right? I'd love to, you know when, when you go to a car or uh, you know the dealership and something's wrong with the car, they're gonna give you an itemized list. Of the things that are broken and what, and therefore the toll and you know, maybe the dealership will still overcharge you, but at least you know what they're doing, right? Yeah. If you're buying a new car or not a new car. So Damon, let's say you're buying a, a car off of whatever, like Facebook marketplace and the guy says, oh, yeah, yeah, yeah. It's always been in the garage the whole time and never been driven. And you see it's got 150,000 miles on it. I don't know if that's exactly true. Oh, it's, it's never been in a crash, really. I don't know. It just looks like some of these. Here don't look like they were the original parts. Are you sure? Oh yeah. It's brand new. You know, it's, it, I don't trust, I just hate to be cynical. I don't trust what other people have to say. So if you're gonna buy a car, Damon from somebody, third party, are you just gonna take what that guy says or are you gonna have a mechanic check it out real quick? Yeah. You, you're, you're doing the equivalent of an audit. Yeah. So I, you know, audits take two minutes. In two minutes we can spot all kinds of garbage. That you and I know, like buying a bunch of fake links or most commonly having done nothing. Yeah. And letting the, especially in a service-based business, letting the G M B and the reviews that are actually done by the client carry the weight and claiming credit for that. Yeah. How dare you claim credit for something the client did? Yeah. And dressing it up as, oh well, Google's algorithm changes all the time and it takes a while and it's a mystery. And I can't tell you our methods 'cause they're proprietary, can't give you access to our systems. I hope you understand. It's such a big secret. I'd have to kill you. Proprietary is one of, if the not top red flag for me, as soon as somebody says that in, in a marketing sales discussion, because we're all using the same dozen or two tools. Mm-hmm. It's just who knows how to use them most efficiently in which combination to deliver on the results. Yeah. If any that you have mapped out into SOPs, Can you imagine if you ask a mechanic, so you're fixing my transmission. What tools are you using? Oh, it's prop tools. Using wrenches are secret. Yeah, yeah, I can understand if you're like Mrs. Field's chocolate chip cookies, but even they put their recipe out there as like a, a campaign to try to, you know, what was like a gorilla campaign? 'cause they, they planted that thing to try to make it popular. But I flew back from LA yesterday to Vegas and the pilot greeted me. I always liked to just have a quick chat with the pilot if I'm the last one on the plane. And can you imagine asking the pilot, so, um, How did you learn how to fly? A 7 27? And he says, oh, it's a secret. I can't tell you. It's super proprietary. No, there's flight training manuals and all that kind of stuff out there. It's, it's public. In any field. If you're a doctor, hey, you're a heart surgeon and you're gonna do heart surgery on me, what scalpels are you using? Hell yeah. Super proprietary, the scalpel and you know, it's the scalpel that I use. It's, you know what, you could be a heart surgeon too. If you pay me $10,000 and sign up for my weekend course. I'll teach you how you can be a heart surgeon just in a weekend, because I'm also gonna give you access to my proprietary scalpels. It's the skill of who's using the scalpel. It's the, do you remember Mars Blackman and the Air Jordan campaigns? I think you're old enough to remember that. Uh, I never got in the shoes and think that, but that's No. Uh, but it, but so they had Air Jordan, you know, Michael Jordan, the most famous basketball player ever, and they were making fun. It was, the commercials back in the eighties were hilarious. Mm-hmm. That Mars Blackman, who was Spike Lee would say, it's the shoes. It's the shoes. Got the shoes, Uhhuh. You could jump as high as Michael Jordan and hit your head on the rim, right? Yep. So do you think if I switched from Adidas to Nike that I'd all of a sudden be a better basketball player, do you think If like me doing ss e o, if I just switched from my primary tool to, you know, the proprietary ones or Majestic or Hfss or SEMrush, like, do you think that would matter? No, it's all the same data. There's no proprietary, like you said. Yeah, it's, it's your skill. The other red flag for me is guarantees and, and my position on gu. Sure, they sound lovely. I get why they're attractive, uh, attractive to the consumer and attractive to sell. Um, and, and, and in some forms of marketing, maybe there's guarantees. But in s e o there, there's so many abstract variables and, and wildcard that you should be able to communicate why they're variable in a wildcard and also communicate. Why you can't offer a guarantee on it. What you can do though, is you can communicate averages and expectations. Mm-hmm. You know, you can't guarantee you're gonna be on page one in 10 months, but you could say on average it's 12 months or whatever, give or take. You can talk about the home runs that took four months. But to me it's a huge red flag. It it's a sales guy. Anytime I hear somebody saying there's a guarantee. As you talked earlier, it's the guy doing the sales and not the person actually doing the fulfillment and the guarantee in our space, what, what you and I are doing, it's competitive SS e o. So for us to move from position five to position one, that means we have to get ahead of those other four guys. So we, we can't, we. Guarantee what those other four people are doing. Yeah, we can, we can guarantee our effort level, we can guarantee higher r o i because we can focus where there's less competition or where there's more bang for the buck by going, by changing our strategy. Yeah. But we can't guarantee number one on Google for city name, you know, plumbing or whatever it is. Real estate city name. Yeah. Well, let's talk to, um, Let's talk to the aspiring agency owner and how they can avoid being part of our future discussions and how to approach. You do not want me writing an article about you in that I love writing articles about people, and they're either very positive, which is 99% of the time, like I love Uplifting You, Damon. And then there's the 1% of the people that are outright scamming 'cause A, they're not delivering, and B, they know it. There's a lot of people that are unintentionally ignorant. And this is the advice that we're giving agency owners right now. You wanna take care of your clients. You recognize there's a lot of stuff that you'll never know as much as Damon Burton, but there's certain things you do need to know. You've gotta learn the basic tools to see that rankings turn into traffic. That turn into sales. Mm-hmm. Yeah. And if you just generate, so there's one personal injury client that they were paying this guy. His name sounds like a whiskey. His first name is Jason. You can maybe figure out who it is. And he was charging this personal injury attorney $70,000 a month. And what he did was upload a dictionary to the site on how do you get a commercial truck driving licenses. So they, you know, attorneys, they want truck driving cases. 'cause those are million dollar cases versus like fender-bender ones, right? They really want the truck driving cases. So, This guy was ranking on all these, these truck driving terms, but they're all like, how do, what are the, you know, how long does it take to get a commercial truck, uh, driving license? And what is a C D L? And none of them had the intent of someone who got hit by a truck. Yeah. And this guy that was charging $70,000 a month, what he did was he was, he was creating 200 garbagey posts in a glossary every month. I told you about this one. Mm-hmm. We talked about this before. Yeah. And. The client who's wealthy and has made, you know, over a billion dollars, didn't know any better, but he suspect it's, you know, these guys are not dumb, but they don't know about s e o. They're real smart and they, like, you don't wanna try to pull the wool over. Just because they don't know about SS e o doesn't mean they're dumb. Okay. They're, they can kind of, they're busy. Yeah. They're, they're good at the thing that they do, and you're good at the thing you do, and I get that, but, So this guy Jason was claiming, look at all the look we're driving, we're ranking on another 2000 keywords. Yeah, but they're all garbage. And I looked inside the analytics and there is no more phone calls and no more cases being driven off of this s e o. All the cases from a search engine organic search standpoint, we're coming on. People searching for the client's name. This, this client is on TV, billboards. He has more billboards in Kentucky than anyone else. He's all over the place, right? So they Google his name and, and then this s e o guy was claiming credit for this guy's TV ads and billboards. So my number one thing for people that your agency owners and your, you know, you need to offer, you can't just offer Facebook ads 'cause then you have a 90 day churn. That's just unfortunate, right? Mm-hmm. You can't offer social media by itself unless you just wanna churn it out. You have to offer s e o, you have to offer some kind of P P C or whatnot to show that you can drive results. But the key is start with the results first. Yeah. Don't talk about all the s e o, whatever. Start with you need more cases, you need more clients, you need more book jobs, you need more phone calls. And that comes from people that. Come to our website because they search on these certain keywords and here's the competition on those keywords. So most of these s e o people, they use the s e O tools that you and I know that generate that auto, generate these reports and put the agency's name on them, right? Mm-hmm. Because why wouldn't, why wouldn't I wanna use these different tools that just send out reports to make it look like there's work being done? Mm-hmm. But that's not work that's being done. It's just showing rankings that go up and down. Hopefully the numbers are going up every month and if the business is doing well and they're taking care of their customers, even if you do nothing from an ss e o standpoint, those s e o numbers will go up, won't they? Yeah. So don't rely upon rankings. Rankings are nothing compared to traffic. And traffic is nothing compared to sales. 'cause even if you drive more traffic, this one personal injury attorney was, was driving an extra, I forgot the number, but two or 3000 visits a month to their website. People that were looking to become truck drivers. Yeah. And then that pollutes our remarketing audiences. 'cause we pay to remarket against people who come to the site. Right. 'cause all of those could be cases. So we're remarketing everywhere. 'cause of the pixels. Yeah. So s e o start, it sounds fundamental and it doesn't matter if you do Facebook ads or website building or email. Start with the client's goal and what that's worth and then trace it back to what you do. Yeah. Like there's one client, they're a big personal injury. Firm for some reason. We got a lot of these PIs and they're spending 1.7 million a month on Google ads. Yeah. And they're also doing SS e o. They're using Ben Fisher for L S a I love Ben. They're using Steve Wedeman for SS e o I love Steve. And there's more calls that are coming in. The firm has been growing, but they couldn't figure out where this. Cases were coming from because there's 10 different systems that have to be tied together. Hmm. And sometimes the in, in CallRail or, or RingCentral, we can automatically append where that call came from. But sometimes we have to ask 'em. And a lot of what we call digital plumbing wasn't in place 'cause, you know, multiple LSAs and a different website for P P C versus one for the main firm for different reasons. So we had to tie all this stuff together and it was only last week. Outta this firm's 15, 20 years. It's only last week that for the first time we're able to see Marketing Source. So if you're the agency, you've gotta be able to show that what you are doing goes all the way down to the bottom line where there's sales. And that means you often have to go into the call rail or into their C R M or whatnot. What percent of the time Damon are SS e o agencies going all the way down to see that there was a sale that was occurring. And or do you think that's important? I think it's important, but not, you know, most people don't, uh, almost never. It's, it's mind boggling to me when I get on, uh, a lead call and they're with an agency already, and I ask them for basic stuff. What, what are you currently targeting? What's been done today? And. I for, I'm 17 years into doing this and it still blows my mind like the first time. Every time when their reply is, I don't know what we're targeting. I'm like, okay, well what have they done to date? I don't know what we've done to date. They just send me these flashy reports every month that said they did something. It is surprisingly, the majority of the time, and I can't wrap, you know, I have such a hard time with this because even though I see it so often, I can't put myself in that position to rationalize that approach. And so it's such a, it's like a twilight zone to me because I can't, I can't relate to it whatsoever. Yeah. There's so many scams. I wrote an article like 15 years ago and I think it was something along the lines of, I mean we could Google it to find it, but you know how to, how to sell ss e o and I basically, it was a joke 'cause it was revealing the techniques and I said, you know, the best way. To win a client. 'cause these guys are all, all the sales bros are all about selling, selling, selling, right? They don't care about delivery. They just wanna sell. So I'm like, okay, you wanna sell? Here's the easiest way to sell. Before you go into that sales meeting, put up a blog post on a site that at least has a little bit of juice. Like hopefully you have a blog that has some amount of trust and ha optimize it for a long tail keyword. So let's say that this is, uh, you're talking to a. Veterinarian. So then write a blog post that ranks for Boulder, Colorado, golden Retriever, toenail clipping tips. Mm. Right. How difficult do you think that would be? Yeah, not at all. You were difficult to zero, right? Yeah. So write a blog post, make a video about it, rank for it, and then go in there. And say, yeah, you know, with S E O I even came prepared and I know you're a veterinarian. Go ahead and go into Google right now on your computer, on your phone and search Golden Retriever toenail clipping tips. Boulder, Colorado, and like, oh look, we're number one. See? Yeah. Then if that doesn't work, 'cause sometimes it doesn't work, you know, sometimes whatever, sometimes your site has no power. Then buy that on Google. Buy that keyword on Google and Geotarget just to Boulder, Colorado on golden retriever, toenail clipping tips. Exact match, right? And put a dollar a day on that campaign and say, go ahead and search. And then you could, ideally, they do a search on it and they see your ad and they see that you rank number one on that. That's fantastic. That's so funny. Yeah, because it's especially with local like you and I know with local, we're not talking about national golden retriever, toenail clipping tips. We're saying in Boulder, Colorado. How many other people are writing articles about Golden retriever toenail clipping tips? No one. Yeah, no one. So with SS e o, I think so. To be clear, I know it's easy to rag on these ss e o people 'cause it like 95% of it's scam, unfortunately. But here's the good news. You and I know that ranking for local. It's way easier 'cause you only have to beat the other people in Orange County, California that do whatever the thing is. You know, meds, liposuction, orange County and other Santa Ana and Newport Beach. Like that's, that's not competitive, but liposuction, if I like, how much effort would it be to rank on liposuction if I, you know, needed you to, to do that for some reason versus liposuction, small city name. Yeah. Oh, it could, it could be a night and day difference depending on the location. Yeah. 'cause you, you also have to take into consideration the indirect competition. And I think this is something that, um, I don't, I don't really hear a lot of other SEOs talk about. I'm sure plenty of 'em know about it, but I. What this goes into the transparency thing when you're explaining the realistic expectations to your client is you not only have to take into consideration the quantity of results that you're fighting against, but the quality of the big players that are in the way too. I mean, there's so many variables in in which you look at. These results that, um, you know, I don't know where I'm going with this, but I think it's just, at the end of the day, it's, you can't outrun your reputation. Right? And so these, these people that say sells over service, right? And, and just like you said, where it's just, just sell more is, is the solution that won't last forever. And then, and then what are you gonna do? Yeah. Reputation's everything I think. I'd be curious to see if you agree, but I believe that pro-level SS e o is indistinguishable from pr, reputation management, social media, whatever it is, because it's other people that are credible in that particular topic that are talking about you co-creating content like we're doing here. And that's showing up on reputable industry specific websites, not like random websites that happen to be DR. 73. About websites that are authoritative and rank on those keywords in that industry. So if you build those relationships, if you have that expertise and you've done a great job, then your reputation's great and your SEO's great. I don't know how, how someone could have great s e O in a competitive area and not have a great reputation as if me at Google, well, I was at Yahoo, but a lot of my people I trained went to Google as if we couldn't tell. Who is legit and what links were real or not, and if that content was generated by chat PT or you know, if it didn't have, maybe we can't tell if it was autogenerated, but we can certainly tell if it has pieces of experience in there as part of eat. Yeah. You know, you know, maybe what you and I should do is create, um, an ss e o escrow validating company. Oh. I do that all day. Where it's like, you know, we don't want your business, we just want to, you know, we charge a consulting fee to protect you, help vet which your choices are, you know, bring us a three. You're considering, and we'll tell you the pros and cons of all of 'em. There we go. Thanks everybody. I would love to do that. Yeah, that, I mean, I've been doing that for 20 plus years. How many friends have you had coming saying, you know, Hey, you know, can you just like look at my s e o real quick? I, I'm sort of suspicious every day. That's like a, a dude saying, I think my, I think my wife's cheating on me. Do you think like, if they're ha if they're having to ask, I think you know what the answer is, right? Yeah. Every day I had, uh, co comes and goes, uh, in higher quantities, uh, on certain days, but it is nearly, I've had three, it's, we hit record at 1:00 PM today and by 1:00 PM I had three just today that asked me that. Yeah. I've had 35 in the last 10 days. Yeah. Yeah. And it's consistent. Yeah. And I help most people for free. Like there's this one that hit me up literally just 15 minutes ago and I'm looking at their text. Hey Dennis, my name is Chris. I'm a friend of so-and-so. She gave me your number in regards to an SS e o audit I was hoping to get done on a site I'm working on. And then there's some specifics there. I'd love to chat if you're free. Anytime. Yeah, I'll, when we're done, I'll call him back. I'll take a look at the site and in three minutes I'll tell him what's going on. Yeah. Yeah, because you and I are mechanics, we pop open the hood, we take a look, we hook up the diagnostics, and we're like, okay, here's what's actually going on with the car. Why don't we talk about, you know, you, you just made the comment that you'll, you'll usually help 'em for free. Um, as do I. And a lot of times the, the industry will tell you to do otherwise. It's, it's charged. They're sales oriented, and yes, your time is valuable and like, I'm not gonna get on a whole hour call. I'll just do a, a look at a couple quick things and because I think that, I know it's an unpopular opinion, but I think s e o is, is now verticalized. It's better to, if, if I know a lot about liposuction, I can do li, I can do ss e o for liposuction, doctors all over the place. I'll just have a competitive advantage over all the other people like. Over people like you and me that are just like good generally, but we also know certain categories. You've been doing 17 years, you know, a number of categories by now. But I think that when people come in and I do a quick audit, like any of us can do this, looking at the basics. Mm-hmm. It's easy to do the analysis. Doing the work is different. I'll pass them to someone that I know, like I'll pass 'em to you. Mm-hmm. Or I'll pass them to someone that's really good in that particular industry for real estate agents. For insurance brokers, for e-commerce, for like whatever, right? And the days when 25 years ago, you, you, you could be a generalist, but I feel like you have to be vertically specific if you really want to be world class. It's, it's literally minutes. Yeah. I mean, yeah, why not? Why put the berry up? Yeah. Literally, you're right. Two minutes I can, I can audit someone at two. And I've done this like we did one last week for the city of San Francisco and the small Business development center, which is this nationwide thing, part of the S B A and people were signing up. We had a whole bunch of people on Zoom and I just did audit after audit after audit. People love doing it. We've been doing it now for 18 months 'cause they started it up in the middle of Covid and we've been doing it every month. It's great. Yeah. Free audits. Why not? Not selling anything, but people say, oh, can you recommend someone to, you know, my website's on Wix. Okay. Go to Upwork and use the job postings that we have on converting and, and here's the job posting. This is my website. It's on Wix. I wanna move to WordPress. Here's another guy's website. Don't copy it exactly. But can you make it like that and host it on WP Engine? And I wanted to meet this other criteria. We have website, we have criteria. You can literally Google it, like website audit checklist, blitz metrics, you'll see. And, and it also has to fit this criteria. How much? $300. Okay, cool. This guy's 95% and has 200 ratings, and his earnings are $200,000. Like he's in Pakistan. Okay, fine. Sure. $300, let's do it. Right? Yeah. And we teach people how to hire VAs and how to hire people in Upwork, in Fiverr. But the data that you get is, is infinitely, it's worth more, more than that. I mean, you're, you're buying so much wisdom in such a compressed amount of time to make a long-term decision. Yeah. And so if it's a, it's a Fortune 500 company, I'll say, okay, it's a power hour, go to blitz metrics.com/powerhour and we have an onboarding process because they don't want just three minutes of my time. I'll give anybody three minutes of my time. 'cause it's just, it's too rude to say no and I'm important or whatever. I'll just give you three minutes of my time. Fine. Right? Mm-hmm. I'll prerecord it so it doesn't require being live. Yep. But if it's a, well, yeah, it's a well-known company, then I'm like, yeah, it's 15 hundreds, nothing for you. Mm-hmm. So we'll do that. And we had one two weeks ago and they bought that and they said, yeah, you know, we really are struggling. Can you help us? The s e o agency is playing games and like, yep. I already know what they're saying. And now we have a large contract. Yeah. So the 1500 led to, it was basically like a paid sales call. Yeah. If you're an agency, know that when you do, when you do it the right way, you just, you provide value, whether it's free or charged, or you know, you will drive more real clients because they trust you. Yep. And, and from my perspective, uh, I've talked about how there's only three types of content consumers. So the, the, and this is why you should give away your, your content for free or, or give your time as as availability permits. So consumer number one is the person that takes your advice and runs. Okay. Well they were never a client anyway, so you didn't lose them, but now you increased your reputation and your reach. Right? And then content consumer number two is somebody that may not need what you offer now, but knows somebody that does or they come back later, or three is they buy. Mm-hmm. So from my perspective, you have no losing reason to not just give away. All the answers for free, right? 'cause I want the person that values time more than money. So if, if they can implement it, I'm happy they made progress with it. Otherwise, you know, we, we, we establish trust, we establish credibility, and then when it makes sense, it, it just eliminates the sales walls. They would've been a horrible client to begin with. So we call those free tarts, right? You're a D I Y, you're gonna try to do it yourself. Save every penny. You know, you go and get your own groceries. I have the freaking ghost groceries delivered to me from Costco. I'm not gonna be a driver of like, I, you know, so those pe you give away your information for free because you don't want those kinds of clients to come to you. 'cause they're just gonna complain. They're nightmare clients. They're gonna, they're cheap. You know, you all. But I can get that for way less from the Philippines. Yeah, you go do that. Yeah. Yeah. Well, um, I think you and I could talk indefinitely, um, about a variety of things, especially this in this, this topic of the industry. Um, now, now as we get kind of closer to wrapping up, let's, let's kinda take the opposite approach. Um, so we've kind of, we've kind of beat up on our own industry a little bit. Um, let's, let's kinda help the aspiring, um, Agency owners with some, some wins, right? So we've said, don't do these things, which I guess imply the opposite of do these other things. But, um, you know, how did you start to build up your reputation? How did you start to get your foot in the door? How did you start to earn the trust of people? So we can kind of maybe end with a couple little tips there on the high note. So I believe that, you know, when I was a, a young adult and I. I didn't even speak English, you know, until I was seven. I always felt that I wasn't good enough and I felt that all these other people were so much bigger and better than me. And I remember going to Pubcon and Kevin Lee of did it was speaking. And this guy started analytics company. He's well known in the world of SS e o, and I thought, wow, this guy's like a God. I would love to be able to do SS e o and all this, but I don't think I'm like him. He's so well spoken and just everything about him. I just worshiped this guy. Now, I was an engineer at Yahoo and I was a great engineer, but I didn't know how to communicate and. I didn't know if I could make promises to the client. 'cause you know, I wanted to make money as an agency 'cause on my way, you know, as I was about, about to leave Yahoo. And, but I didn't, you know, I knew I'd work really hard and I knew I was honest and ethical, but I, I, I didn't wanna go out there and just start making promises 'cause there's a chance I couldn't deliver. So, you know, I would tend to not say anything or tend to not. I put myself out there 'cause I thought all these other people are out there just aggressive, fast talking salespeople didn't wanna be like that. 'cause I heard so much the garbage, like what we talked about. And then I realized, you know, there are clients, if you find the right clients that they will, it's like night and day. So when we had Quiznos as a client, Hmm. They were a fantastic client. They weren't the nightmare where they're, every day they're like checking their rankings and asking what's going on. And they paid us a lot of money, and I find that if you're an aspiring s e o and you're growing, it's yes, obviously learn from people like Damon and keep improving and work hard and have great operations and all that stuff, but I think client selection is the most important part. When you have the right client and you're transparent with them and you have a relationship with them, and you, you, you go out to dinner with them, maybe if you could meet them, right? It's just so much better and it results in retention and you feel good about what you're doing. And then you have 'em on your podcast as you start to have results and they love to talk about you. Like we did this for the Golden State Warriors, the basketball team. And I loved working with the Golden State Warriors. They treated us so well. I got to meet Steph Curry and hang out in the locker room and go to the playoff games. They paid us a lot of money. And here's the, the thing that may seem too far away for most younger ss, e o people, I put them on stage. I was given the opportunity to speak, to be a keynote speaker at one of the largest conferences in Europe. The last year's keynote was Richard Branson. And they wanted me to be keynote, and I said, no, no. Instead of me being the keynote, I wanna put the head of marketing from the Golden State Warriors, the very popular basketball team as the keynote, and I'll introduce 'em. Right? And that worked wonders. There was a case study that was done by Facebook on us. So your reputation carries everything. The relationships that you have, interviewing your clients, interviewing other people that are competitors, you know, maybe Damon or I are competitors. Not really. 'cause there's plenty out there for all of us. So by having the abundance mindset that enables us to be able to share what we've learned and elevate other people like, wow, Damon just wrote this great article. I'm gonna share it. I don't if he generates more clients because of that, that is fantastic. It doesn't have to come to me. Most of my posts that I put out there on Facebook are elevating other people and how awesome they are. I think that's hard to do if you're small and you're not making money. You're like, oh, I want every dollar that comes my way 'cause I need every penny to pay rent and whatnot. I get it. But if you change your mindset, this is the last I'll say about this whole like motivational speaker walk on Kohl's, Tony Robbins kind of thing. But I found if, and I wish I knew this 20 years ago, that. If I spent more effort honoring and elevating other people in the industry that will drive me more of the right kind of clients that I want, even without me talking about my expertise or what I know or how good I am. I closed five clients last week on SS e o pieces because I was elevating, you can go back to my Facebook mm-hmm. And figure out what it was. But by elevating other people that are well-known. Industry. I interviewed yesterday on my podcast, one of the top content marketing experts, and she's a big deal at LinkedIn that's driving my reputation up. People buy based on your reputation. It's all based on your perceived authority. That's why clients buy if you're a sales minded person. The perceived authority gives you the opportunity to get the right client. And then, like you said, Damon, those three, three categories, when you do the audit, figure out which one they are. Mm-hmm. And if they're great, then you have to deliver. As long as you can deliver, then you're great. Right? And so I approached from the standpoint of I learned how to deliver first as a search engine engineer. So I feel like Damon, I'm credible to talk about ss e o 'cause I'm one of the few people that actually worked at the search engine and you know, like I have a good opinion about this thing. I have some credibility here. And so now it's easy for me to audit. It's, I've done this enough times, I've learned from, from other people. So I would hang out in, in like London. Singapore with Rand Fishkin and his mom, Jillian, who's the one who's really running the show. Mm-hmm. And you know, we're putting together s e o presentations, we're hanging out with the conference organizers, and I realized these are these people that I thought were gods, were humans too. Kevin Lee, who I told you was the guy I worshiped before he, he invited me on his podcast twice. And I said, I said to him on the podcast, I can't believe you can even Google it. And see, this is what I said. I can't believe I'm on, I'm hanging out with you, Kevin. I mean, this is a guy, like when you were done speaking on stage and then all the people would come up to you, I, and I'd never get a chance to talk to you like, oh, one day I'd love to talk to Kevin Lee. And here I, here you are reaching out to me to be on your podcast. What the heck is going on here? He said, no, no, no, Dennis, I'm just honored to be spending time with you. And then he said all these great things about me. And I said, this is being recorded, isn't it? Yeah. But maybe, you know, if you're doing ss e o and, and you feel like you don't know as much as Damon or whatnot, you know, sometimes you, you have to step back and look at how much you know. So when you interview someone or someone else interviews you, you realize like, oh wow. I actually have come a long way. I've actually learned a lot. That puts you in a, in a position of gratitude and you honor your clients and you're not worried about poaching, you're not worried about other people that do s e o I help other people that do s e o for a living. I'm, you do that too, Damon. Mm-hmm. Does that hurt your business at all in any way? Not at all. It helps your business. So we have a lot of clients do that. We do s e o for, and still I'm talking about Damon and I'm sending people to Damon and it doesn't hurt me at all. Yeah. And, and it, it only, it only helps. And, and when Dennis says he, 90% of his posts are about lifting other people up. He, he's very literal. It's. Probably 90% or, or plus. And it's just, you know, it's not necessarily contact creation, but documentation of Yeah. What you're doing and the engagements and the people that you're connecting with. Um, and, and I actually just made a post on LinkedIn this morning about, um, on the same topic, there's somebody who I've been mentoring and. I send them business. Right? Yeah. Because then it helps the the person that I connected them with to finally get somebody that can support them morally and ethically, and then it helps a young aspiring entrepreneur to build their business up and then they're going to reciprocate the other way when, when it's a client that's a little bit outta their league. Yeah, but it's a, it's amazing to watch for, for me, the, the part that I find most fascinating, obviously, yeah, sales is great. Um, growing is great, but the Wild Card is, is always what I find the most fascinating and rewarding, where you get a relationship that you didn't expect or an opportunity to, to meet or do a thing. You know, just like you said, you, you got to go, um, in the locker room, meet Steph Curry, just like those things that. You, you didn't have on your to-do list. But then when it happened, it was such an amazing thing. That's what I find the most rewarding about serving and helping others and, and just being moral and transparent. Yeah, serendipity. And you build these relationships over time and they start to unlock other things. And in finance, this is called a, a real option. So by having the Golden State Warriors as a client, we then were able to work with the N F L. Yeah, and the N B A and all these other sports teams came calling, and I never would've realized. I guess in hindsight it's like, well, yeah, obviously you're promoting how awesome the Golden State Warriors are. Facebook wrote a case study. Mark Zuckerberg mentions you on stage, you know, and how we got a 39 r every dollar got $39 back of what we invested. Of course that would've happened, but you never at, in the moment, you're not thinking about that. Mm-hmm. So really when you, when you have great relationships that for you young s e o people focus on the relationships, focus, make sure your communication is great. The ss e o people have a reputation for being geeks that don't communicate. Be personable. You, you sent me some cookies, Damon. Wow, that was so awesome that that was serendipitous. I enjoyed that. And that that's just building relationship. Checking in on people, clicking like on their posts and delivering great work leads to so much more. The referrals that you get from your existing clients are worth more than any marketing you could ever do. You do a good job of that. You never need to do marketing. Uh, I, I'm 17 years in and this is the first year I've considered spending a dollar on advertising. So the entirety of this multimillion dollar business has built, uh, purely on reputation and results because you've earned it. You have the perceived authority and you have the actual authority. Yeah. Well, Dennis, um, I appreciate, uh, that I, I just love talking to you. You got a good vibe. Um, it's good to be in company with somebody else who's transparent and straightforward. Um, I did not pay Dennis to say kind things about me, but I greatly appreciate them. Are you giving me a commission at all? No, I, because 'cause I believe in you. Yeah. And you've, you've taken the effort and I've taken the effort to build the relationship over years and people can tell. Yep. Yeah. And then once you get in, as you just started talking about with Golden State Warriors and then other professional sports teams, when you get in with somebody, you know, I'm not gonna refer anybody to somebody that I won't put my name behind. And I'm sure you feel the same way, right? Yep. And so when you get in and you establish these relationships with people at high level, they, they have a, a. A, a circle of trust, right. That you get exposed to once you establish your authority and your ability to deliver. So, I mean, there's so many different, to kind of wrap this up on the, the thing of, you know, you can't outrun your reputation and you can't outsell your reputation. You can probably get pretty far in the beginning by focusing on sales and not reputation. Yeah. Uh, but eventually you hit that. Amplifier of, of reputation where it begins to go tenfold times tenfold, times tenfold. That you couldn't spend, I mean, you couldn't have bought your way into a relationship with the Golden State Warriors. No. Because they get three calls a day from people that are offering ss, e o, and P p C and all kinds of magic promises. Yeah. You know, funny. Um, I got to work with, uh, Utah Jazz on their retail division, team store. Same thing. Came from a relationship. Yeah. Yeah. Yeah. If you're, if you're a player in the game, you wanna be here long term, focus on relationships. If you just wanna make some quick money now focus on sales, but you'll, you'll be run out and then whatever the next new thing is, you'll do that in a year or two. But if you wanna be like Damon relationships all day, I know like people say that all day, but I, I promise you that's the thing. It's not sales calls. It's not the cold email. Magic blasting using ai. That's not it. Yeah, Dennis, you blitz metrics. Uh, how can people get ahold of you, learn more about you? They can Google me and they can see a full knowledge panel and whatever your favorite channel is, and I respond to everybody. It's not a va, it's me. It might take me a few days, but I, you know, LinkedIn's probably the best way to reach me from a business standpoint. Well, Dennis, you blitz metrics, Google m Dennis, last name, y u. It's been a pleasure looking forward to meeting up again and doing our thing wherever that is next time. Awesome Damon. Appreciate you
The World Health Organization (WHO) recently released new guidelines that emphasized the critical role that marketers must play in safeguarding children's health. In this episode of the Xtalks Food Podcast, Sydney talks about these new guidelines, which underscored the need for tighter regulations to protect children from the adverse effects of food marketing. The marketing of food products that are high in saturated and trans fats, free sugars and/or salt, known as HFSS, has been a subject of debate. The WHO's research indicates that such advertising can shape children's dietary preferences, promote unhealthy food intake and pave the way for potential health issues like obesity and heart disease. The WHO's new guidelines recommend compulsory regulation on marketing HFSS foods and non-alcoholic beverages, underscoring that previous voluntary measures have been inadequate. The team wonders how much of an impact food marketing has on children and discuss how drastically media and advertising has changed in the last decade.Also in this episode, Sydney talks about Monster Energy's is potential acquisition of its smaller rival, Bang Energy, for $362 million through a bankruptcy court agreement. This transaction is pending approval from the bankruptcy court and the Federal Trade Commission (FTC), which is currently reviewing the potential sale; however, if given the green light, this deal could potentially be beneficial for both brands. However, the relationship between Bang and Monster has been marked by heated competition ever since Bang entered the market in 2012, ten years after Monster's establishment. In September 2022, Bang suffered a significant setback when Monster filed a successful false advertising lawsuit against it. Moreover, Monster holds a substantial claim in Bang's bankruptcy as one of its largest creditors. The team wonders whether Monster, which sued Bang less than a year ago, is making a hypocritical decision by acquiring Bang, or whether it's a savvy business decision given Bang's financial success.Read the full article here:Marketing Food to Children: An Evolving Landscape Following WHO's New GuidelinesBang Energy's Twist of Fate: Monster Energy as Potential BuyerFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social Media Twitter: @XtalksFood Instagram: @Xtalks Facebook: https://www.facebook.com/Xtalks.Webinars/ LinkedIn: https://www.linkedin.com/company/xtalks-webconferences YouTube: https://www.youtube.com/c/XtalksWebinars/featured
Soaring energy and ingredient prices, the cost of living crisis, labour shortages and the UK Government's HFSS regulations - the craft bakery sector has been bombarded with one challenge after another. However, Karen Dear, recently appointed CEO of the Craft Bakers Association (CBA), remains steadfastly optimistic for the industry's future.
FoodNavigator's recent Positive Nutrition Summit, a face-to-face event held in London in March, heard how innovative new R&D strategies and ingredient solutions are unlocking opportunities to cut salt, fat or sugar without sacrificing taste. Listen here to a full transcript.
Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Becky Wirth, to give an overview of the latest government shufflings after the creation of the Department for Science, Innovation & Technology, and bring listeners up to speed on the Online Advertising Programme, Online Safety Bill, HFSS ad ban, Data Protection & Digital Information Bill. Christie & Becky also share how the IAB has been engaging with government and the opposition on behalf of our members.Find out more about all of the IAB's work in this area by visiting https://www.iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information.
FoodBev Media's Siân Yates rounds up this week's food and beverage news, including: Danone pledges never to launch HFSS products for children; Glanbia proposes sale of mozzarella JV to Leprino Foods; SIG to construct aseptic carton pack plant in Ahmedabad, India; and more.
Welcome to the Humans of Nutrition Podcast brought to you by Registered Nutritionists Anna Wheeler and Dr Danielle McCarthy. In this podcast, Anna and Danielle chat with Cathy Capelin, Head of Health and Sustainable Diets at IGD who shares her insights on what works and doesn't in the area of sustainable and healthy diets. IGD is a registered charity which is working to drive change that makes a tangible difference for society, business and the individual, with commercial insight and social impact at the core of everything they do. Cathy also worked for many years at Kantar Worldpanel UK as Strategic Insight Director for the Nutrition and Public Sector and in this episode, she helps define sustainable and healthy diets from strategic and consumer perspectives. She shares the latest research from IGD's innovative collaboration with Asda, Sainsburys and the University of Leeds which has identified what was successful and just as importantly, what wasn't, in changing shopping behaviours within retail settings. Cathy openly discusses implementation of the new HFSS (high fat, sugar and salt) policy, her insights for the future, examples of great collaborations as well as the greatest challenges of her career. You can read IGD's report here: https://www.igd.com/articles/article-viewer/t/healthy-sustainable-diets-driving-change/i/30157 - - - - - - - - - - - - - - - - As nutrition professionals working in multiple contexts, we want to use our diverse experience to help organisations achieve their nutrition and health goals by providing them with the expertise they need, when they need it. - - - - - - - - - - - - - - - - Get in touch to find out more about our business, Nutrition Talent, and how we can help you. Web: www.nutritiontalent.com Email: info@nutritiontalent.com LinkedIn: @NutritionTalent Instagram: @Nutrition_talent Twitter: @NutritionTalent Follow Anna LinkedIn: @Anna Wheeler Follow Danielle LinkedIn: @DrDanielleMcCarthy
This happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
In the last few years there's been a growing interest in food and drink products that claim to improve gut health. Research has been booming and, on the Food Matters Live Podcast, we have spoken to some of the world's leading experts, exploring connections between our gut, what we eat, and our physical and mental health. In this episode we explore the many different ways the food and nutrition industry is tapping into this market. It is already a large territory to navigate, around every corner there's a new probiotic. So which avenues are most beneficial for our individual health, and for developing a business? We take a look at some of the latest trends; fermentation, grain-based foods, and yoghurts spring to mind. But what else is out there? Which parts of the world are most interested in products that claim to promote gut health? Which demographics are fuelling the rapid rise? And how can consumers protect themselves from potentially dubious claims? Listen to the full episode for some advice on building a business in this market, how proposed new HFSS rules in the UK are already impacting the products that are available, and get a glimpse into the future of where the gut health food and drinks market might be heading. Jon Walsh, Founder and CEO, Bio & Me Jon Walsh is Co-Founder and CEO of Bio&Me, the UK's fastest growing gut health start-up. He has a commercial and marketing background spanning 30 years, with successful roles working on some of the UK's best-known FMCG brands including P&G, John West, sitting on the UK Board of Nestlé and the European Board of the Thai Union Food Group as well as being a founding employee of Betfair, formerly Flutter.com. María Mascaraque, Analyst, Euromonitor María is a Global Industry Manager at Euromonitor International with a focus on Food and Nutrition. Based in London, she has more than nine years of experience in the industry. María drives the content and quality of Euromonitor's global food industry research, provides global expertise and forward-thinking insights and identifies latest product developments and key market trends. María advises clients on food and nutrition trends and has a special interest in the dairy industry, plant-based eating and health and wellness trends. She holds a PhD in Nutrition from Complutense University, Spain. Rosemary Ferguson, Nutritionist Rosemary comes from a homeopathic/complementary medicine background and has always been interested in what food can do for you. After a successful 15 years of modelling; from being featured in campaigns for Miu Miu and Prada, walked the runway for designers from Galliano to McQueen, and features on Vogue and The Face, her inner nutrition nerd led her back to college to study at The College of Naturopathic Medicine. She qualified as a naturopath and nutritionist in 2009 and now runs a clinic on Harley Street in London. She also writes for Vogue and Beauty Papers. Rosemary is the founder of The 5 Day Plan, and co founder of healthy junk food brand Filth. She is also the author of ‘Juice', published in April 2015, which features 100 juice recipes to help cope with modern day life!
Imagine it's the year 2032. The summer Olympics are just kicking off in Brisbane, the Perseverance rover has arrived back on Earth carrying Martian rocks, we've just finished recording the 2,000th episode of this podcast, and the UK has just become the fattest nation in Europe. OK snap back to the present and there is still something we can do about that last one. A report by the World Health Organization warns that obesity has already reached “epidemic proportions” in Europe, causing 200,000 cancer cases and 1.2 million deaths a year. The UK is currently 4th in its European rankings and in ten years is predicted to top the charts. The question is: How is this possible in a country where the Government has an obesity strategy, and where at least a dozen policies or white papers have been announced on the topic since 1997? In this episode of the Food Matters Live Podcast, we are going to look at the possible solutions and ask what the food industry can do, to help solve the crisis. We will also ask: Given this situation, why has the Government decided to delay the ban on the promotion of foods high in fat salt and sugar (HFSS)? Michele Cecchini, the Organisation for Economic Co-operation and Development Michele Cecchini leads work on Public Health at the OECD, the Organisation for Economic Co-operation and Development. Michele's research interests include priority setting and programme evaluation of policies influencing population health. He is the editor and co-author of publications on the economic aspects of public health, including the OECD flagship publication on the heavy burden of obesity. Michele holds a position of adjunct professor in applied health economics at the School of Public Health of the University of Siena and served as temporary advisor to governments and intergovernmental agencies such as the World Health Organization, International Agency for Research on Cancer, the European Commission and the World Bank. Michele is a medical doctor specialized in public health and holds a master's degree from the London School of Economics and a PhD from Imperial College London. Professor Paul Gately, Leeds Beckett University Paul Gately is Director of MoreLife and a Professor of Exercise and Obesity at Leeds Beckett University, he is the Co-Director of the Obesity Institute at Leeds Beckett University. Paul was the Principle Investigator on Public Health England's Whole Systems Approach to Obesity and he is the Co-director of the Centre for Applied Obesity Research. His primary research interest is child and adult obesity treatment strategies but also the wider determinants of obesity. Paul has delivered over 600 presentations and scientific publications, as well as numerous policy documents on obesity treatment, whole systems approaches to obesity and physical activity promotion.
Julia is joined by Ann Perkins, founder and MD of healthy snacking brand Perkier. Ann shares why she's passionate about moving the health debate on from calories, her take on the opportunities and challenges arising from the cost-of-living crisis and HFSS and how to navigate the dangers of greenwashing. Plus, how to use social media listening to inform the NPD process. Articles discussed by Ann and Julia: Last chance to give views on controversial menu calorie count plans | STV News What is greenwashing? | Business News Daily Why we should be using social media to inform NPD | The Grocer
Julia is joined by Louise Hoste, managing director of Spar UK. They talk about the convenience sector during and after Covid, adjusting ranges to serve new convenience shopper missions, opportunities around home delivery, the challenges of HFSS and the cost-of-living crisis and lessons from the fashion industry on circularity. Plus, Louise shares how the pandemic changed her as a business leader and why she's so impressed with the convenience sector in the Netherlands. Articles discussed by Louise and Julia Cost of living crunch hits UK consumers hard | FT ASOS launches Thrift+ resale pilot, takes deeper dive with second circular collection | Fashion Network World's first raspberry picking robot cracks the toughest nut: soft fruit | The Guardian
The UK Government is planning to introduce a raft of restrictions on the promotion of foods that are high in fat, salt and sugar (HFSS) - but will they actually make any difference? The idea behind the proposals is to improve public health. But will we actually develop new, healthy shopping habits once the regulations come in? In this episode of the Food Matters Live podcast, we look at the evidence to see how shopping and eating habits might change. What does the research show? How will impulse purchasing be affected? In short, what happens when our favourite foods are no longer quite so visible? The Government recently announced that it was delaying some of the restrictions. That has caused lots of controversy and no doubt we will revisit the topic in the weeks ahead. But here's how things stand as of June 2022: A ban on buy-one-get-one free deals on food and drink that is high in fat, salt and sugar, as well as free refills for soft drinks, has been postponed by 12 months and won't be introduced before October 2023. Plans to restrict TV advertising of HFSS products before the nine o'clock watershed have also been delayed by a year, until January 2024. But restrictions on where HFSS products can be placed in shops will still go ahead in October 2022. Malcolm Clark, Senior Prevent Policy Manager, Cancer Research UK Malcolm oversees Cancer Research UK's policy work on tobacco, obesity and other cancer prevention risk factors. He has been at the forefront of obesity policy and advocacy for the past decade – first with Children's Food Campaign (part of Sustain: the alliance for better food and farming) and since 2018 at Cancer Research UK. He sat on Public Health England's review of the Nutrient Profile Model, and was part of the team which implemented the HFSS ad ban across Transport for London sites. Malcolm sits on the steering groups of the Obesity Health Alliance and the Alcohol Health Alliance. Hannah Skeggs, Health and Sustainable Diets Manager, IGD Hannah is a nutritionist (ANutr), passionate about aligning commercial interest with health and sustainability. Working in industry for Danone and Unilever, she successfully led reformulation projects to reduce sugar, fat, energy and salt whilst maintaining taste and ensuring product growth. Now as Health and Sustainable Diets Manager at IGD, she works collaboratively with industry to understand how store environments and product formulation can help consumers to eat healthier and more sustainably in the future.
The Pick List is back for season 6 and Julia is joined by Chris White, MD and founder of creative agency This Way Up. They talk about how design can help brands communicate their health credentials, the impact of the delay on HFSS regulations on health-focused brands, the fast-changing design language of the plant-based category, the opportunities and pitfalls for brands around purpose, and more. Articles discussed in this episode: What are consumers looking for in plant-based products? | New Food Magazine Why is it important to have a defined purpose? | The Drum The woolliest words in business | The Economist
New rules governing the placement and promotion of HFSS foods (high in fat, sugar and salt) will come into force in the UK in October 2022, changing the way these products can be sold and promoted in-store. This will impact manufacturers, brand owners, retailers and packaging producers. Elisabeth Skoda speaks to Mark Patterson, who is Vice President Global Packaging Solutions at DHL, to get his take on how this might affect the industry.
In this episode your host and Co-Founder of PADT, Eric Miller is joined by PADT's electromagnetics expert Aleksandr Gafarov to discuss what's new for HFSS and Maxwell in the latest release of Ansys. If you would like to learn more on this topic you can view the recording of PADT's webinar on it here: https://www.brighttalk.com/webcast/15747/535027 If you have any questions, comments, or would like to suggest a topic for the next episode, shoot us an email at podcast@padtinc.com we would love to hear from you!
Today's Guest is Marieke Syed who is the founder of Snackzilla - the healthy, 50% less sugar soft-baked cookies.We cover so much in this chat today from leaving a job to entering the start-up world, navigating new HFSS legislations, which stands for High Fat, Sugar, and Salt. We chat about launching your products, testing them, finding your target customer, running a trial in Sainsbury's and SO MUCH MORE.It was so much fun chatting with Marieka, she has a wonderful brand on a wonderful mission to combat child obesity.There is so much to learn in this chat; so please sit back and enjoy my conversation with Marieke from Snackzilla.Support the show (http://www.jaygreenwood.com)
Julia is joined by Jane McKay, founder of Astute Ideas, a consultancy that works with food and drink startups and SMEs. Now based in Bristol, Jane spent 10 years in the US, where she co-founded an award-winning spice company called Zen of Slow Cooking. She talks to Julia about the fantastic growth many food & drink startups experienced during the pandemic and how to maintain growth now that we're facing a cost-of-living crisis. Plus, she shares what UK brands tend to get wrong about expanding into the US, the implications of the HFSS crackdown for challenger brands, her passion for the B Corp movement - and why she's so excited about the ‘no and low' sector. Articles discussed by Jane and Julia: Pandemic delivers rich pickings for niche food start-ups | FT The Gondola End is dead. Long live the Power Aisle | The Grocer What is a B Corp drinks brand and why should you care? | Drinks Retailing Links to the big food and grocery retail stories this week: Spring statement: Tax, fuel duty and NI cuts in Rishi Sunak's mini-budget amid forecast of biggest disposable income drop on record | Sky News HFSS legislation could be delayed to beat inflation | The Grocer Asda launches Just Essentials range in major pricing overhaul | The Grocer Food bank users declining potatoes as cooking costs too high, says Iceland boss | The Guardian McColl's boss Miller exits as rescue talks progress | Retail Week Nestlé bows to pressure and quits Russia | The Times Free-range eggs no longer available in UK due to bird flu | BBC News McVitie's launches non-HFSS version of Rich Tea biscuits | The Grocer
Julia is joined by Spencer Price, co-founder and CEO of Halla, a US-based tech startup working to bring greater personalisation to online grocery shopping. Spencer talks about Halla's plans for international expansion and the opportunities he sees in the UK, the challenges of product discovery in online grocery and how retailers can get much smarter about substitutions. Plus, they chat about the “Amazonification of Whole Foods”, balancing personalisation with privacy concerns – and jellied eels. Articles discussed by Spencer and Julia: Here Comes the Full Amazonification of Whole Foods | New York Times Raspberries for cauliflower? The bizarre world of online grocery store substitutions | WSJ Gen Z have never eaten jellied eel? Let's give it a try | The Times Links to the big food and grocery retail stories this week: Food and drink bosses call for legislation ‘pause' while they focus on Ukraine crisis | The Grocer Restaurant and leisure groups warn Ukraine war will push costs higher | FT Farmers warn Ukraine war will hit UK food prices | BBC News Ocado reports sales fall as shoppers resume pre-Covid buying habits | The Guardian Three-quarters of meal deal snacks ‘dangerously' HFSS, research shows | The Grocer Iceland's first Swift c-store in London teams up with Uber Eats Starbucks is looking for a new boss | The Times Bord Bia CEO Tara McCarthy to step down | The Grocer
Hello and welcome to the Alcohol Alert, brought to you by The Institute of Alcohol Studies.In this edition:Sugar content in wine bottles ranges from 0 to 15 teaspoons of sugar 🎵 Podcast feature 🎵House of Lords debates alcohol labelling and advertising 🎵 Podcast feature 🎵European Parliament ‘waters down’ alcohol labelling recommendationsAlcohol-related hospital stays fall in Scotland during pandemicGovernment inaction on leading risk factors driving ill healthAlcohol industry lobbies via the World Trade OrganizationHarmful commodity industry messaging creates doubtUtah’s lower drink drive limit saves livesTFL’s ban on HFSS ads is successful and paves the way for other ad bansMan in recovery launches campaign to move alcohol aisle away from checkoutAlcohol Toolkit Study updateWe hope you enjoy our roundup of stories below: please feel free to share. Thank you.IAS EventsThere’s still time to register for our final sustainability event on Wednesday 2 March at 10:00-11:30 GMT, where we will be discussing ‘Alcohol & Human Rights’ with:Chair: Professor Leslie London, University of Cape TownOlivier van Beemen, Investigative journalist - discussing his book Heineken in AfricaDr Sarah Hill, The University of Sydney School of Public Health - presenting on gender and health inequalityProfessor Amandine Garde, University of Liverpool Law School - looking at how human rights litigation can be used as a control policyRegister hereIAS BlogsTo read blogs click here.Sugar content in wine bottles ranges from 0 to 15 teaspoons of sugarResearch by the Alcohol Health Alliance, Alcohol Focus Scotland and Alcohol Change UK has found that bottles of the UK’s most popular wine contain a huge range of sugar, with the highest being enough to reach your recommended daily limit.The charity sent 30 bottles of wine (red, white, rosé, fruit, and sparkling wine) to an independent laboratory to test the sugar content. 15 of the bottles tested had 0-1 teaspoons of sugar, and were all red or white wines. Conversely the bottles that were generally weaker in alcohol content – predominantly the rosé, fruit, and sparkling wines – had far higher sugar content, with the most sugary having the equivalent of 15 teaspoons of sugar.The Government guidelines recommend no more than 30g of free sugars a day, meaning a drinker can reach that limit with only two medium-sized glasses of wine.None of the bottles had nutritional information on labels and calorie content was only on a fifth of the bottles.Highlighting the “absurd” situation that means non-alcoholic products have to have more labelling information than alcoholic products, Professor Sir Ian Gilmore said:“The Government must publish its planned consultation on alcohol labelling without further delay – which we have been waiting for since 2020. As well as calorie labelling and nutritional information, we need prominent health warnings and the UK Chief Medical Officers’ low-risk weekly drinking guidelines on labels. Studies suggest that this could help reduce alcohol harm by increasing knowledge of the health risks and prompting behaviour change.”In this month’s podcast we spoke to Alison Douglas, Chief Executive of Alcohol Focus Scotland, about the study.House of Lords debates alcohol labelling and advertisingOn a related note, the House of Lords debated the Health and Care Bill this month, with Baroness Finlay of Llandaff announcing a probing amendment* which would require the Government to publish a report on labelling that would consider certain mandatory labelling requirements, such as the CMO guidelines, cancer warnings, and full ingredients and nutritional information.In the same session Baroness Finlay also sought an amendment that would make the Government consult on calling alcohol a ‘less healthy product’ and therefore subject to the same advertising restrictions that HFSS foods will soon be.Although many peers supported Baroness Finlay, Lord Lansley – former Health Secretary 2010-2012 – said it was misplaced to treat alcohol like tobacco, which he felt these amendments would do. He argued that the alcohol marketing codes have made a great difference, including contributing to a reduction in children drinking, and that we should work with the junk food and alcohol industries as they’re not like tobacco where there’s no safe level. He said, “we deal with the food and drink industry because there are safe levels of food and drink consumption”.It is worth noting that when Lansley was Health Secretary he enlisted PepsiCo, Kellogg's, Unilever, Mars and Diageo to help write health policy, by drafting priorities and identifying barriers.Conservative Baroness Penn said in response that a consultation is unnecessary as the advertising restrictions are aimed at reducing exposure to children, and alcohol is already an age restricted product, furthermore “there are other measures in place that address the advertising of alcohol”. Baroness Finlay withdrew the amendments.In this month’s podcast we also spoke to Baroness Finlay regarding labelling of alcoholic products and next steps for Parliament. Finlay told us that:“If the Government doesn’t come forward with a date for the consultation we will have to push it to a vote and we have to defeat the Government and get it through, as the population deserves to know what is in the products they drink.”*A probing amendment means there’s no intention of the amendment being carried, but instead is used as an opportunity to discuss a particular topicEuropean Parliament ‘waters down’ alcohol labelling recommendationsAfter ‘fierce lobbying’ from the alcohol industry, Members of the European Parliament voted to ‘water down’ labelling recommendations. Instead of warning that any drinking can increase the risk of cancer, alcohol warning labels should only caution against excessive consumption and advise moderate drinking.MEP Dolors Montserrat, a former Spanish health minister, said they had stopped “the attempt to criminalise cava, wine and beer. We reject the abusive consumption of alcohol, which is harmful to health, and we defend the moderate consumption of wine and our well-known Mediterranean diet”.The resolution is non-binding but could guide new rules from the European Commission, such as those due in 2023 on labelling of alcoholic drinks and possible tax revisions to discourage consumption.The initial resolution had also called for a ban on sports sponsorship by alcoholic drinks companies, but the revised text instead said that the ban should only apply to events that were mainly attended by minors.Alcohol-related hospital stays fall in Scotland during pandemicBetween April 2020 and March 2021 alcohol-related hospital stays in Scotland fell by 10% on the previous period, with Public Health Scotland saying this is likely due to Covid preventing people from accessing necessary treatment.The rate dropped from 681 per 100,000 to 614. There were 35,124 stays in total, with the majority treated in acute hospitals. Men were 2.3 times more likely than women to be admitted for alcohol-related reasons, and people in deprived areas were 7 times more likely than those in least deprived areas: 968 compared to 144 per 100,000.Public Health Scotland also published an analysis of the latest data on alcohol sales and harms during the pandemic, which shows that while hospital stays fell, rates of alcohol-specific deaths increased – mainly due to increases in deaths in men and those aged 45-64. Alcohol sales were 9% lower in 2020 compared to 2017-2019 average and 16% lower in 2021.Alison Douglas, chief executive of Alcohol Focus Scotland, said:"While it is positive that overall Scots drank less during the last two years, this needs to be seen in the context of the devastating rise in deaths caused by alcohol during the same period."Drinking habits appear to have become polarised; some have cut down, while others - particularly heavier drinkers - have increased their drinking.”Government inaction on leading risk factors driving ill health The Health Foundation published a policy review on 23 February that analysed Government policy on the leading risk factors of preventable ill health: smoking, poor diet, physical inactivity and harmful alcohol use. The report highlights the lack of improvement over the past decade and that future targets will continually be missed if we continue along the same path.The report highlights the alcohol strategy of 2012 and the Government’s almost immediate backtracking “on all such policies” announced within it. The Health Foundation is firm in its criticism of Government inaction, drawing attention to:The report goes on to say that action to tackle harmful alcohol use “has been particularly weak” compared to control of other risk factors, with the Government avoiding effective intervention due to successful alcohol industry lobbying “against the introduction of policies to modify prices and marketing”.“In relation to both alcohol and food policy, governments have tended to avoid more deterrence-based, interventionist approaches. Instead, they have often trusted those responsible for producing harmful products to help improve public health voluntarily – regardless of possible conflicts of interest.”The report concludes that “Some of the biggest immediate gains could be made by implementing price-based policies, taxes and regulations designed to decrease affordability of unhealthy food and drink, and increase access to healthier options.”The following demonstrates the policy inaction, particularly policies under the responsibility of the Home Office.The Health Foundation: Summary of policy initiatives on alcohol 2012-2021Alcohol industry lobbies via the World Trade OrganizationA study by the London School of Economics has found that the alcohol industry has influence over the World Trade Organization (WTO), with WTO members using industry arguments to stall alcohol policy.The researchers analysed a decade of WTO member statements on ten alcohol labelling policies proposed by various countries. Over 55% of the statements featured industry arguments, such as:Reframing the nature and causes of alcohol-related problemsPromoting alternative policies such as information campaignsQuestioning the evidenceAnd emphasising wider economic costs of mandatory labelling policies.WTO members raising or subject to discussions on health warning labelling proposals at the TBT Committee meetings, 2010–19Arrows indicate statements raised by a member (left) to the corresponding member to whom the statement was directed (right). Arrow width corresponds to the number of statements raised.The authors concluded that because many of the arguments were industry arguments but few stated that they were, “Increased transparency about vested interests might be needed to overcome industry influence”.Read our blog by Dr Pepita Barlow on the study.Harmful commodity industry messaging creates doubtA new study looked at the use of “alternative causation” arguments by manufacturers of harmful products, and its impact on public understanding. The industries analysed were the alcohol, tobacco, fossil fuel and sweetened drinks industries.The study found that:“Across all industries, exposure to industry-sponsored messages led to greater reported uncertainty or false certainty about risk, compared to non-industry messages.”This excellent 6 minute video explains the study findings and implications:Utah’s lower drink drive limit saves livesAt the very end of 2018 the US state of Utah became the first, and as yet only, state to reduce its drink driving limit from 80mg of alcohol per 100ml of blood, to 50mg.As a reference, England and Wales have a limit of 80mg, which is the highest limit in Europe. Most other European countries have a limit of 50mg, including Scotland.The US’ Department of Transportation released a study at the end of February that evaluated the new limit and has found it led to a decrease in traffic deaths and more drivers arranging for alternative transport.Fatalities dropped by 19.8% in 2019, the first year it was reduced, compared to a 5.6% drop across the rest of the US. And 22% of people said they’d changed their behaviour when the law came in.Fatalities per 100 Million vehicle miles travelled (VMT)The study also found none of the negative economic impacts predicted occurred and there wasn’t a sharp rise in those arrested over the limit, suggesting people were adapting to the new law instead.TFL’s ban on HFSS ads is successful and paves the way for other ad bansIn February 2019, advertising of high fat, salt and sugar (HFSS) foods was restricted on the London transport network. A study by the London School of Hygiene and Tropical Medicine (LSHTM) evaluated the impact of the ban.The study found that calories purchased were 6.7% lower in the London households evaluated compared to the control households in the North of England. Energy from chocolate and confectionary purchases was 19.4% lower in London.Professor Steven Cummings of LSHTM said the study offers “a potentially effective intervention in other important public health policy areas such as the regulation of alcohol and gambling advertising”.The London Mayor’s office said that companies that previously advertised HFSS products were now advertising healthier options:“This shift has not only transformed the types of food and drink being advertised, but through engagement with the industry, TfL’s commercial media revenue actually increased by £2.3m during the first year of the policy.”Man in recovery launches campaign to move alcohol aisle away from checkoutA petition launched by a man in recovery for alcohol use disorder is asking supermarkets to move alcohol aisles away from checkouts to support those in recovery.Matthew Penn stopped drinking in May 2020 and has said one of the biggest obstacles to recovery was queuing along the alcohol aisle, which he said felt like a “ticking time bomb”.Mr Penn runs an online support group and said:“Every single person I speak to on my page says one of their biggest problems is going into shops. It can be so easily avoided. You’d think if you can cover up cigarettes then surely you could cover up alcohol.”IAS’ Dr Alison Giles said:“Strategically-placed alcohol in supermarkets is designed to increase purchasing and consumption, which subsequently leads to an increase in harm. To support those in recovery and reduce the cost of alcohol harm to society, a simple first step for supermarkets would be to move alcohol away from checkouts.”Dr Jyotsna Vohra, director of policy and public affairs at the Royal Society for Public Health, said the Government should incentivise retailers by considering business rate reductions where they show they are taking health seriously by improving layouts.Alcohol Toolkit Study: updateThe monthly data collected is from English households and began in March 2014. Each month involves a new representative sample of approximately 1,700 adults aged 16 and over.See more data on the project website here.Prevalence of increasing and higher risk drinking (AUDIT)Increasing and higher risk drinking defined as those scoring >7 AUDIT. A-C1: Professional to clerical occupation C2-E: Manual occupationCurrently trying to restrict consumptionA-C1: Professional to clerical occupation C2-E: Manual occupation; Question: Are you currently trying to restrict your alcohol consumption e.g. by drinking less, choosing lower strength alcohol or using smaller glasses? Are you currently trying to restrict your alcohol consumption e.g. by drinking less, choosing lower strength alcohol or using smaller glasses?All past-year attempts to cut down or stopQuestion: How many attempts to restrict your alcohol consumption have you made in the last 12 months (e.g. by drinking less, choosing lower strength alcohol or using smaller glasses)? Please include all attempts you have made in the last 12 months, whether or not they were successful, AND any attempt that you are currently making.The UK Alcohol Alert (incorporating Alliance News) is designed and produced by The Institute of Alcohol Studies. Please click the image below to visit our website and find out more about us and what we do, or the ‘Contact us’ button. Thank you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit instalcstud.substack.com
Episode #2 of Kantar's Retail Sound Bites, hosted Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, explores major advancements and projections for last-mile delivery. In this session, Barry and Rachel cover timely news and notes in retail, including Walmart store 4108 redesign, quick-commerce delivery in NYC, incoming HFSS legislation in UK supermarkets, and much more. Also, guest speaker Celia Van Wickel, senior director of digital commerce, joins the conversation to discuss opportunities for micro-fulfillment and automation, Amazon Q4 sales results, and the profitability of last mile. Have a topic you'd like to see us cover? Share your request by emailing Switchon@kantar.com Barry's contact information: barry.thomas@kantar.com Barry's Linkedin Rachel's contact information: rachel.dalton@kantar.com Rachel's Linkedin Celia's contact information: celia.vanwickel@kantar.com Celia's Linkedin
In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on the online ad ban for HFSS products, currently working its way through parliament, share updates on the Online Safety Bill and the OAP (the Online Advertising Programme), the lowdown from the CMA on the newly set up Digital Markets Unit, as well as looking at where the ICO are focusing their attention on all things relevant to IAB members. For all the latest on our Policy keep an eye on iabuk.com/policy Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How can you build a brand when you can't advertise or launch promotions, and there are restrictions on where you can position your products in shops? It's a dilemma many food companies are facing ahead of new legislation due to be enforced in England from October 2022. It means there will be restrictions on how foods that are high in fat, salt and sugar - collectively known as HFSS - can be promoted. The new rules will see the end of deals like buy-one-get-one-free, a ban on free soft drink refills, and restrictions on where HFSS products can be placed in a store – think sweets at the till. So what can affected brands do to make sure consumers are still aware of their products? In this episode of Table Talk, Stefan Gates is joined by three experts in this field who discuss the challenges and opportunities on the horizon. They discuss how marketing teams are going to be forced to think more creatively, why 2022 is going to be key for building up a customer database, and why premium HFSS brands are hoping to actually see an increase in sales. Rob White, Co-Founder at ZEAL Creative After 18 years in advertising, Rob set up ZEAL Creative with his partner Stewart Hilton. Together they have built a multi-award winning marketing agency which is currently the most effective brand activation agency in the UK and their team are The Drum's most recommended for client service. As an expert in marketing, Rob plays a key role in advising multi-national brands such as Kellogg's & Nestlé on brand strategy, understanding shopper behaviour and winning with retailers. As well as being a director for the for the Institute of Promotional Marketing, Rob also acts as a mentor with new business start-ups for Tech Manchester. Jeremy Stern, CEO of PromoVeritas Jeremy founded PromoVeritas after a successful career as a senior marketer with Kraft, BT and Tesco. It was when he was the European Promotions Director at Coca-Cola that he identified the need for a service that provided independent promotional compliance advice. Someone to bridge the gap between agencies with amazing ideas and lawyers with a preference for caution. PromoVeritas is now a team of 40+, with its own legal team, hundreds of clients and they ‘run it right' for thousands of promotions every year in the UK, Europe & globally – writing terms, picking winners of draws, judging competitions and hiding those instant win golden tickets. Ben Greensmith, Lord Chocolonely iii, aka Country Manager at Tony's Chocolonely Tony's Chocolonely has a mission is to make chocolate free of child-labour and slavery; not just its chocolate but all chocolate worldwide. Ben has been working for Tony's since September 2018 as employee number 1 setting up the UK operation. Prior to this, he spent 3.5 years at Propercorn, most recently as Chief Operating Officer taking the business from a start-up to an SME and into national distribution. Before joining Propercorn Ben was UK Commercial Director at innocent drinks having joined in 2007. He joined innocent after 5 years at Unilever in a mix of sales and category roles.
From October 2022, new rules are set to be enforced around the sale of foods that are high in fat, salt and sugar (HFSS). The HFSS promotion ban has been controversial since it was first devised and now retailers are calling for a further delay to its enforcement. The new rules will see the end of deals like buy-one-get-one-free, a ban on free soft drink refills, and restrictions on where HFSS products can be placed in a store - think sweets at the till. Enforcement of the law has already been delayed once, so would another postponement actually make a difference? In this episode of the Table Talk podcast, Stefan Gates is joined by three experts to talk through the issues retailers have. They discuss what they see as ambiguity in the legislation, the challenges some stores face when it comes to complying in a small space, and how some retailers are already adapting to the new laws. Andrea Martinez-Inchowsti, Deputy Director, British Retail Consortium Andrea is Deputy Director responsible for food policy at the BRC. This includes labelling and consumer communication, allergen management, compositional standards and diet and nutrition policy. She has worked with the retailers' nutritionists for over 14 years discussing and implementing provisions such as nutrition and health claims, food information regulation, PARNUTS legislation, reformulation initiatives and Natasha's law on allergens. She also led the joint project, with DH, to deliver the front of pack nutrition labelling scheme. Joe Harriman, Strategic Consultant – covering HFSS at data analytics and market research company IRI Joe joined IRI in 2021 to lead its Health and Wellness practice area with an immediate focus on supporting Brand and Retail clients to respond and plan for the upcoming HFSS restrictions. Joe has more than 10 years experience in retail consulting, working across various consulting areas, from analytics to client engagement and more recently solution design and implementation. This blend of experience makes Joe ideally placed to identify the best solutions to commercial challenges and opportunities as well as to support the strategic or tactical deployment of these solutions. Chris Noice, Communications Director, Association of Convenience Stores Chris joined ACS in October 2009 having graduated from York University with a degree in English and Linguistics. As Communications Director, Chris is responsible for all ACS external and internal communications, media relations and a growing research portfolio which includes the industry leading Local Shop Report. Chris is an official spokesperson for ACS, appearing frequently on national and regional radio and television including BBC News, Sky News, BBC Breakfast and the Daily Politics show. Chris completed the Chartered Institute of Public Relations Diploma in 2013 and the CIM Strategic Marketing Masterclass in 2017.
In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look back on the year: Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Elizabeth Lane, Head of Research & Measurement, and Tina Lakhani, Ad Tech Consultant. Recorded at our '2021 Wrapped' webinar earlier in the week, let this episode bring you up to speed on all the latest developments, innovations and insight from the world of digital advertising - from HFSS regulation to preparation for a cookie-less future and from emerging channels such as gaming and CTV to the Gold Standard.Read our CEO Jon Mew's reflection on the past year here and look at the year in numbers here. The IAB UK Podcast will be back in early 2022 with more from our members and other experts as we continue to tackle and address the big issues, celebrate everything great about digital advertising and prepare our members for the future. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Julia is joined by Caroline Drummond, an expert in sustainable food and farming and chief executive of LEAF. Ahead of the COP26 climate summit in Glasgow, they talk about food and farming's role in our collective health and wellbeing, how to reconnect our increasingly urbanised population back to farming and why it's important not to forget that food can be fun as we look to engage consumers with sustainability. Plus, they discuss how the debate on ultraprocessed foods has made its way into the consumer media and unpick the latest trends highlighted in the Waitrose food and drink report, including the rise of ‘climatarian' eating. Articles discussed by Caroline and Julia: A local focus | RSA journal Mind what you eat | Good Housekeeping Waitrose Food and Drink Report 2021-22 Links to the big food and grocery retail stories this week: Budget 2021: Beer and prosecco duty cuts - new alcohol taxes explained | Sky News UK-France fishing reprisals threaten full post-Brexit trade war | The Guardian Sainsbury's CEO Simon Roberts: ‘there will be plenty of food' this Christmas | The Grocer Sainsbury's brings forward net zero pledge to 2035 ahead of Cop26 summit | The Independent The Co-op joins the Cop26 conversation with playful name change | The Drum Tesco joins forces with Gorillas delivery app | City AM Morrisons goes private to mark end of buyout saga | The Times Bottoms up – the Great British dinner party is back! | The Telegraph Report calls out ‘health halos' on HFSS products aimed at teens | Food Navigator 'Edible' stock cube made from pea protein to be trialled by Gousto | Packaging Europe Learn more about the show and get in touch at thepicklist.co.uk If you enjoyed this episode, please rate, subscribe and leave a review.
Julia is joined by Adam Sopher, co-founder and director of gourmet popcorn brand Joe & Seph's. They talk about healthy snacking and what it's like being an indulgent brand in the era of HFSS, the growing importance of DTC to the business and how its unique operational model makes it possible to produce an 80-strong range of flavours. They also discuss the ongoing supply chain crisis, soaring container costs and how cost inflation is affecting SMEs. Plus, Adam talks about the brand's latest brand tie-up – a dry martini popcorn for the new James Bond film – and how collaborations can help brands reach new consumer groups, what he expects from this year's festive season and why he loves tech in fmcg and is excited about Tesco's new checkout-free store. **Click here to register for the DTC masterclass mentioned by Julia.** Articles discussed by Adam and Julia: Christmas shoppers start earlier but half don't think we'll have a normal celebration | The Drum The rise of permissible indulgence and frozen snacking | Mintel In pictures: Tesco's GetGo checkout-free shopping experience | The Grocer Links to the big food and grocery retail stories this week: Tesco tech play: Supermarket giant launches checkout-free GetGo store in London | Evening Standard Farmers could be ‘put out of business' by New Zealand free trade deal, says NFU | politics.co.uk UK's net zero plan “devoid of urgency” on food | The Grocer Morrisons shareholders wave through £7bn takeover | The Guardian PG Tips and Cornetto maker Unilever warns prices will rise | BBC News Asda recruiting 15,000 temporary Christmas staff | The Grocer M&S and Boots launch plans to hire 17,000 temp jobs - as Amazon offers £3,000 signing-on bonuses | Sky News $1bn Gorillas fundraising shows appetite for growth in rapid grocery delivery sector | Sky News Pret a Manger 'moves into new territory' with Express format | Big Hospitality Lindt challenges Cadbury with first hot chocolate launch | The Grocer Learn more about the show and get in touch at thepicklist.co.uk If you enjoyed this episode, please rate, subscribe and leave a review.
For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication. They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways. Useful links https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Kantar) https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Talks – Igniting a Creative Renaissance) (register free to watch the session) https://www.kantar.com/campaigns/creative-effective (Creative & Effectiveness Awards 2020) https://www.kantar.com/uki/inspiration/advertising-media/the-power-of-inclusion-and-diversity-in-advertising (Get inclusion and diversity right) https://urldefense.com/v3/__https:/www.marketingsociety.com/think-piece/communicate-creatively-and-effectively__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUH7RGHDBg$ (Marketing society write up) https://www.kantar.com/uki/campaigns/media-reactions (Media Reactions) https://www.kantar.com/uki/inspiration/fmcg/2021-wp-competing-effectively-in-a-hfss-regulated-world (HFSS)
The UK is poised for the implementation of new junk food marketing and promotional restrictions next year. This is a 'total game-changer' for healthy kids food, the FoodNavigator Podcast hears.
The UK Government has introduced new rules for high fat, sugar and salt (HFSS) products that – when implemented in October next year – will affect the advertising of HFSS brands, volume promotions and the display of HFSS products instore.
In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect from the government's plans to change aspects of UK GDPR following Brexit and give an update on the ban on HFSS advertising online - everything from what's exempt through to how it will actually be regulated. The Government has now published its public consultation on reforms to the UK's data protection regime, closing on 19 November, so if you have views please get in touch with the Policy Team via policy@iabuk.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode YF co-founder Thea and Andy are joined by Dan Sands from GS1 UK and Marieke Syed the founder of Snackzilla. We talk all things HFSS (sadly they did not come up with an easier acronym to say.) Looking at the back story behind the introduction of this policy, how it has been received in the industry and what the biggest points of contention have been. This policy is one of the hottest topics in the industry right now and it is affecting businesses of all sizes. It is important that everyone is educated on what this is going to mean for them. So, what actually is HFSS? Take a listen and find out.
Personal Development Tips told through Short and Sticky Stories
Football Bonus, HFSS, Morrisons & A Tough Autumn Join Andrew Grant and Darren A. Smith in the Football Bonus episode of the Grocery Guru. They discuss England being in the Euro 2020 final which gives a football bonus & stress on the supply chain, driver shortage, labour shortages for frowers, rapid groceries – Wheezy, HFSS, Morrison’s bids and a tough Autumn Ahead for the grocers and their suppliers. England football team being in the final have meant a football bonus and driver shortages You Can Read the Full Football Bonus Transcript Below: Darren A. Smith: Hello, and welcome to the Grocery Guru. This is episode 36, and we are here with that guru, Andrew Grant. How you doing? Andrew Grant: Morning Darren. Yes. Pretty good. Thank you. Darren A. Smith: Lots going on at the moment. I know we’ve got a few things we want to share with our audience, but we can’t not mention the football. Andrew Grant: What’s that? Sorry, Das, I missed it. Darren A. Smith: It’s a sort of football-like brown thing we might win. Andrew Grant: Oh, yes. There’s a small match on Sunday evening, I believe. Darren A. Smith: There very much is. And I know you’re a big football fan. Andrew Grant: Yeah, no, exactly. I mean, it’s one of those weekends, obviously putting aside the sort of, the passion for the national team, but as an [inaudible 00:00:48], we all remember these weekends. They don’t come around very often, but a Royal wedding, a Brit winning Wimbledon, England football team getting through to the semifinals and now the finals; it’s not in your budget. You weren’t expecting it. You’ve spent this whole week ordering in gazillions of whatever it might be; crates of beer, burger buns, barbecue briquettes, whatever. And it’s all froth on the top of your budget, I mean, happy days. Darren A. Smith: It’s like getting a football bonus, isn’t it? You didn’t know it was coming and there it is. Lovely. Andrew Grant: Yeah. And then obviously the trick is by this time next year, make sure you’ve moved categories because you’re going to have the mother of all spikes to try and overcome. Darren A. Smith: Can’t you still just blame COVID? Can this not go on for years? Andrew Grant: Yeah, but it doesn’t get taken out of your budget, unfortunately. I’m not sure finance directors know that there’s things such as football and COVID, it’s just next year’s budget is. Darren A. Smith: So we’ve got lots of people planning for this bonus weekend. It gives them extra on top of their budget. Fabulous. All right. That makes sense. And what about taking that forward? What does that look like? Andrew Grant: Well, it’s an interesting time, isn’t it? Because we spoke, I think a few episodes ago, about the challenges the grocers are going to have this year. Obviously they got a massive pandemic boost when everybody… when all the other shops were shut. And they’re now obviously in the… they’re now lapping that fantastic performance. And I saw some stuff from NielsenIQ this week, which said that actually sales in supermarkets fell 2.4% in the four weeks to the 19th of June, which actually probably isn’t bad. If you think, they got something like 10% bonus, only to be 2.4% now a year later, is pretty good. Darren A. Smith: Well, that’s much better than I would have thought. The average was 10% up in sales, so now we’re saying only 8% up, minus two. Okay. [inaudible 00:03:10]. Andrew Grant: We had Sainsbury’s quarterly update performance. They increased their profit expectations, I think; doing pretty well, growing market share. And interestingly, the takeout I took from it, was their online business, their online grocery business, as opposed to Argos, is now steadying out. The growth rate is steadying out, but at 20% of their overall business. Darren A. Smith: Oh, one in five. Okay. Andrew Grant: So if you remember a year ago, we said it had doubled to 20%. So it doubled in a year, sort of five years worth of growth in a year, but it now looks as if the new normal is sort of one in five customers shopping online. Darren A. Smith: Right. Okay. Okay. All right. Interesting. All right. And when we look forward to the Ultimate’s coming up, what’s your predictions for what the UK grocery world’s going to look like? Andrew Grant: Well, I think, as I say, if you’re a bar and grocery, enjoy this weekend, because there’s a whole storm of stuff coming down the pipeline at the grocery sector, yet alone business. We saw this week, Haribo can’t deliver those nice little sweets because they’ve got no drivers. Darren A. Smith: Yes. Andrew Grant: So I think, the HGV situation is quite serious. I read a whole load of stuff about farmers in East Anglia having to plow in their summer crops because there’s nobody to pick the lettuces or pick the asparagus or leaks or whatever it might be. So there’s some real… and back [inaudible 00:04:55], again, desperately trying to hire workers for their convenience factories. So some real challenges around labor and supply. Darren A. Smith: So we’ve got driving shortages, labor shortages. Okay. Yep. Sorry, go on. Andrew Grant: Lots of food inflation, lots of commodity food-input price inflation, which I know the retailers are desperately trying to bat-off at the moment. And as I said, still those challenging like-for-likes from last year. And then put on top of that, bid-frenzy fever [inaudible 00:05:36] bid-frenzy fever, with… It looks like a bidding war for Morrisons, but will that spill over into a bid for Sainsbury’s? Because when you look at it, going back to what we originally said, the grocery market has done really well through the pandemic. It’s come through the other side, almost unscathed, as the rest of the economy opens up, and yet the share prices, and I know this, are where they were 25 years ago. So not surprised these clever Americans are looking at UK grocers and going, “Hey guys, we’ll have some of this.” Darren A. Smith: Yeah. And also not forgetting during COVID whilst the supermarkets did well with increases of sales around the 10% mark, they also spent a fortune on COVID costs. I think about four episodes ago, we said Sainsbury’s COVID cost was 468 million. Andrew Grant: And obviously that’s… it’s going to be nothing like that this year, so that’s straight back onto the bottom line. I mean, okay, they had a huge rates’ relief, which they paid back, which would have dented their profits, but with every like-for-like downside, there is an upside, and they won’t have all of those COVID costs this year. Darren A. Smith: True. And then I’m just thinking of two other things that are coming down the line. We’ve got people like Weezy, the London-based delivery shopping window of 10 minutes? Those guys are coming in, we talked about those a couple of episodes ago. I think Justin King was one of their investors. Andrew Grant: Yeah. Yeah. So super fast home delivery. Rapid grocer, I think it’s becoming known as. I think we said at the time, Darren, it’s a bubble. Darren A. Smith: It feels like a .com. It really does, because the 10-minute window, “Yeah, great, I got it the first time, that was exciting,” but do I really want it all the time? I don’t think so. But what do we know? We’re not just thinking- Andrew Grant: Well, if it gets to 10:30 on Sunday night and it’s penalties and you’ve run out of beer, I can see the benefit of a 10-minute delivery window. Darren A. Smith: I certainly can. In fact, I might want to in five minutes, but I hear what you’re saying. And then the other thing that’s coming down the line possibly April next year, we’ve talked about HFSS, which is the biggest change, you said to me, in enforced diets since the Second World War? Did I get that wrong? Andrew Grant: Yep. Yeah, effectively. HFSS, high fat, sugar and salt foods, the government has… Depends on your point of view, but the government has waged war on advertising these products in schools, et cetera. It’s now going a whole step further as far as the grocers are concerned, in that they will not be able to volume-promote or display these products. And for me, because this legislation is due in April next year, I do need to check when April is… Sorry, not when April is, when Easter is next year, but as the proposed legislation stands, you could see headlines like, “Boris kills the Easter bunny,” which with no Easter egg displays allowed, which would be mind blowing. Darren A. Smith: So the two principles are, you can’t volume price promote anymore and you cannot secondary site. Is that right? Andrew Grant: Yeah. Broadly. So no bog-offs, no two-for’s, three-for’s, just straight price promotion and no secondary siting. No foyer displays, till displays, et cetera. And you think, Easter is the one that really springs to my mind because think of the pallet displays of Easter eggs that the grocers put out there. Darren A. Smith: Well, I’m thinking, I’m sure we walked into ASDA last year at Easter, and there were two, three pallets of these Easter eggs, from the 10 pound ones to the pound ones. You couldn’t move past the lobby for them. Sorry, come April next year, it won’t be possible. Andrew Grant: Well, it all depends, the legislation is still to go through parliament. I’m sure the big retailers and the big three confectionary giants will lobby hard against it. And can you see a government not letting us have our Easter eggs? I don’t know, we’ll see. Darren A. Smith: We’ll see. All right. Andrew, final takeaway? Before we let you get on with your house buying, which I think you’re doing at the moment. Andrew Grant: Yeah, no, the final takeaway is get that Domino’s order in early this weekend because I think they’ll struggle for half time. Darren A. Smith: Oh, and your prediction for score Sunday? What do you think? Andrew Grant: Oh my God. Darren A. Smith: I put you on the spot, haven’t I? Andrew Grant: I think it’s penalties and England. Darren A. Smith: Okay. You said the P word. Andrew Grant: I think it’s a very tense nil/nil, and then nine penalties and we just scrape it. Darren A. Smith: All right. Andrew Grant: And what about you? What about you? Darren A. Smith: You said the word. Well, I’m going to go and be a real patriot. I’m going to go one/nil. Andrew Grant: Okay. Darren A. Smith: I’ll go further than that. I think it’s Raheem in minute 43 just before halftime. Andrew Grant: So Sir Raheem on Monday morning. Darren A. Smith: Yes. Andrew Grant: I’ll go with that. Darren A. Smith: All right. You have a good weekend. Thank you, Andrew. Andrew Grant: Chow. Bye. Darren A. Smith: Bye-bye. Take a look at the Football Bonus video on our YouTube Channel. Also, check out our award-winning blog.
Personal Development Tips told through Short and Sticky Stories
New UK HFSS Laws on High in Fat, Salt or Sugar Foods Join Andrew Grant and Darren A. Smith in the thirty-fourth episode of the Grocery Guru. They discuss HFSS New Laws: High in Fat, Salt, or Sugar Foods. These are products that will be stopped from being sited on secondary spaces in-store, and cannot be volume promoted. The HFSS New Laws will affect all stores over 2,000 feet and including symbol stores, like Spar. There will be HFSS New Laws commencing in April 2022 for HFSS foods You Can View the Full HFSS New Laws Transcript Below: Darren A. Smith: Hello, and welcome to episode 34 of the Grocery Guru. We’re here with that guru, who is Andrew Grant. Andrew, how are you doing? Andrew Grant: Morning, Darren. Yes, very good. Are you well? Darren A. Smith: I’m very well. It’s Friday. What’s in our postbag? What’s on your mind? What’s the world talking about today, in the world of grocery? Andrew Grant: Yeah. It’s, I think, yesterday, all you could hear about, other than England playing Germany next week, was HFSS. It doesn’t exactly slip off the tongue. It’s nothing to do with a train line about to go past your house, but I think it’s a pretty big deal, actually. Darren A. Smith: All right. So, HFSS. Let’s treat me like an idiot. No comments invited. HFSS, what does that mean? Andrew Grant: Okay. I won’t get you to guess. High fat, salt, and sugar foods. For people in the industry, the impulse category, basically. Some pretty serious legislation coming down the tracks, and actually, potentially will be enforced on the 1st of April 2022, which by my reckoning is 279 days away. Darren A. Smith: It is, [inaudible 00:01:23]. Andrew Grant: If the legislation goes through as I’ve read it, seismic changes to all those foods that will be classed as high fat, sugar, and salt. We’re talking fizzy drinks, we’re talking soft drinks, cakes, biscuits, choco
Food founder Marieke Syed tells us about how she came to launch Snackzilla, making healthy snacks for children, getting funded and developing a tasty family favourite recipe that’s HFSS compliant. (Recorded December 2020) — Watch our free webinars to learn about developing products within HFSS guidelines – go to https://www.froghop.co.uk/kc-developing-around-hfss/.
In this PLANT CEO series special we speak with Mark Maslin, Professor of Climatology from University College London about his newly released book 'How to Save our Planet: The Facts'. We are in the middle of a Climate Crisis and Mark explains what the real facts are. Find out what you can do as an individual and what companies should do too. We cover a large array of topics including deforestation, the need to speak up on climate changes, fusion energy, vegan diets, government subsidies going to fossil fuel industries, poverty and how much it will cost now to fix the climate crisis versus waiting until 2050. 0:00 Start 01:01 Why he wrote such a unique book 06:14 Climate deniers - how much does it cost to fix? 09:12 Why are we in a climate crisis? 11:39 Government subsidies going to Fossil Fuel companies 15:00 International Energy Authority (IEA) - there should be no need to discover new fossil fuels 15:55 How many tree have been cut down since the start of civilisation? 18:05 Trees being cut for animal farming and animal feed 21:56 Carbon labelling for food products 24:44 Ban on unhealthy food, HFSS (high fat sugar salt) 28:35 Whole food plant based 30:48 What us as individuals do to combat the climate crisis? 35:02 Switching to a green energy tariff, walking, cycling, public transport & electric cars. 36:54 Population 41:27 Universal Income 45:48 Governments 52:48 What can companies do? 57:43 Fusion energy 1:02:56 Carbon capture Marks new book: How to Save our Planet: The Facts - https://www.amazon.co.uk/How-Save-Our-Planet-Facts/dp/0241472520/ https://www.ucl.ac.uk/climate-change/ About PLANT CEO More people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO's and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies. https://plantceo.com/
Welcome to our second Policy Special episode, in which the IAB's Policy and Regulatory Affairs team extraordinaire, Christie Dennehy-Neil and James Davies, bring you fully up to speed on the recent Queen's Speech. In this episode you'll find out what we know - and crucially don't know - about the online ads ban for HFSS products as well as what the online safety bill, also announced in the Queen's Speech, might mean for digital advertising. Check out all things Policy and Regs on our site at www.iabuk.com/policy and keep listening for future Policy Specials. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week I am joined my Rachel Kaplan, who a Psychotherapist and Host of the 'Healing Feeling Shit Show' Podcast. Rachel is a licensed psychotherapist in practice for 16 years, and has been relentlessly studying the healing path since she was a young teenager when a tragedy ravaged her sense of normalcy and sent her desperately seeking healing. By 18, emotional healing was the focus of her high-school honors project. She then pursued Eastern Religions and Spirituality academically in undergraduate, living in Nepal and India. She studied Western psychological methodologies in graduate school receiving her masters in Counseling Psychology. On top of this world spanning journey, she brings 19 years of teaching yoga, extensive training in cutting edge therapeutic modalities, thousands of psychotherapy sessions, and exposure to all kinds of alternative healing modalities. Through all of this exploration, Rachel feels she uncovered the most basic and absolutely necessary tenant of emotional healing. HFSS is the fun, informative, and life-changing offering of that core tenant. What a Journey! To find out more about his awesome lady, check out: http://healingfeelingshitshow.com/ If you liked this episode, please like, share and leave a review on apple podcasts as it helps to spread awareness. If you would like to know more about positive self storyteller, be sure to visit https://sociatap.com/RyanSmith/ See ya. Ryan --- Send in a voice message: https://anchor.fm/positiveselfstoryteller/message
In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online ban on HFSS products, the ICO's ongoing review of real-time bidding, the latest on the new Digital Markets Unit, the status of the Online Safety Bill and - of course - Brexit. For more on what the team get up to, from consultation responses to events, check out our new Policy Hub at iabuk.com/policy Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this week’s Fish Fry podcast, we're making the impossible possible! We start things off with a closer look at the world’s first metamaterial developed by a team of researchers from EPFL Labs. We investigate the unique properties of this new metamaterial and how this research could pave the way for the development of advanced forms of mechanical metamaterials. Also this week, Matt Commens (Ansys) joins us to discuss HFSS Mesh Fusion. We check out the details of this new mesh fusion technology including how it will open up new avenues for simulation, and why it will help engineers break old rules to overcome the most challenging design obstacles.
Nick Johnson and Katrina Anderson discuss the UK government's recent announcement that it is proposing to ban adverts for foods high in fat salt or sugar (HFSS) including what this will mean for online platforms and broadcast TV.
This week on Marketing : UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRsInstagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955Send me an email augustine@siftgroup.net to get in touch or find me on social media @augustinekiama
This week on Marketing :1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs3. Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.4. Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955Send me an email augustine@siftgroup.net to get in touch or find me on social media @augustinekiama--- Send in a voice message: https://anchor.fm/augustine-kiama/message
Following the Government's announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's Head of Policy and Regulatory Affairs, Christie Dennehy-Neil, who explains what's actually been said so far, what it means for advertisers and the digital advertising industry, and what an outright ban could mean in practice, whatever area of the industry you work in. For more information, read our FAQs about the issue here (https://www.iabuk.com/news-article/qa-what-does-hfss-online-ad-ban-mean and sign up to our Member Forum here (https://www.iabuk.com/events-training/understanding-governments-hfss-ad-ban-member-forum). Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How Hidden SALT in your diet affects your body? If you have never thought about this , then you are probably eating too much salt. Did you know even cakes and cookies have added salt? Do you know there is a deep relationship between high fat, salt, and sugary food? All of this are bad for you and the more processed your food is, the more HFSS element it has. Read more https://healthwealthbridge.com/freedom-from-bad-nutrition-advice/ --- Send in a voice message: https://anchor.fm/healthwealthbridge/message
This is a special mini episode that will cover three big mistakes people make on the path of emotional potty training and let all of the HFSS community know of an amazing opportune coming up to participate in a guided course with Rachel. For more information or to sign up for the course, go to healingfeelingshitshow.com/services.
Rachel Kaplan, licensed psychotherapist in practice for 13 years, has been relentlessly studying the healing path since she was a young teenager when a tragedy ravaged her sense of normalcy and sent her desperately seeking healing. By 18, emotional healing was the focus of her high-school honors project. She then pursued Eastern Religions and Spirituality academically in undergraduate, living in Nepal and India. She studied Western psychological methodologies in graduate school receiving her masters in Counseling Psychology. On top of this world spanning journey, she brings 15 years of teaching yoga, extensive training in cutting edge therapeutic modalities, thousands of psychotherapy sessions, and exposure to all kinds of alternative healing modalities. Through all of this exploration, Rachel feels she uncovered the most basic and absolutely necessary tenant of emotional healing. HFSS is the fun, informative, and life-changing offering of that core tenant.http://healingfeelingshitshow.com/about/Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode helps you use the skills you cultivated through the HFSS to actually actualize the Emotional Resilience Rachel has been talking about and teasing, while being able to gracefully support yourself through the changes of your life. You’ll hear follow ups from the four clients from the mini therapy sessions as well as a few more quotes from her clients who probably feel like your good friends at this point. More tips, suggestions, and even a little soap boxin…And a special poop prose. For more information or learning how to get involved with the feelings movement, go to healingfeelingsh-tshow.com
This episode explores both the belly of the beast, the core of the onion of emotional wounding, and Rachel’s favorite emotion to talk about. The one that is different from the others and such burning b*&ch to move through the body. SHAME. Get the how to of how to actually heal shame so you can enjoy yourself and your life. Therapy session with a young woman who uncovers shame left over from her past. To learn where to start with your emotional potty training, go to yourcorewound.com. For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
In this episode on Total Wellness Empowerment, listen in as we discuss dealing with one's emotions. Our culture is funded by an economy teaching us to consume and distract ourselves rather than learn how to have our emotions. We are taught that we need to look happy and perfect instead of reveal that we are human with emotional pain. This leads to addiction, depression, anxiety, and sometimes devastating crises. Excited to have Rachel Kaplan, licensed psychotherapist in practice for 13 years, Rachel feels she uncovered the most basic and absolutely necessary tenant of emotional healing. Rachel's courses, services, and offerings or how to get involved with HFSS with live therapy, questions, or a poop story, go to healingfeelingshitshow.com. To take the free quiz on the emotional tone of your core wound and get the free course on how to work with that, go to www.yourcorewound.com.
This episode troubleshoots one of the most uncomfortable emotions to be with, which is fear. It’s ok buddy. We’re all afraid. Let’s stop calling it anxiety and stress, and learn how to be with and move through this polarized emotion. A fun therapy session with a budding young rockstar about how he is propping up his insecure scared parts with instruments, stages, and tours. Helpful tips, strategies, and of course a poop story. To take a quiz to explore which emotion will get you moving toward your core wound healing, go to yourcorewound.com. For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
This episode troubleshoots one of the most human emotions that if we can’t let flow, we lose access to our love and our hearts. Learn how to support your grief and sadness moving through your body so you can be brave enough to fall in love, and honor what you have loved and lost. A beautiful therapy session with a mother of two who learns how sad her inner child is. Helpful tips, strategies, and of course, a poop story. To take the free quiz and receive the free kit on how to move your core wound through your body, go to yourcorewound.com. For more info, to get involved, ask questions, maybe do therapy on a show, or share a poop story, go to www.healingfeelingsh-tshow.com.
This episode troubleshoots the most taboo emotion around: Anger. Learn how to have a healthy relationship with your anger where you have tiny safe tantrums to burn down your backlog of rage, passive aggressiveness, self hatred, and depression. Experience the first of four unscripted therapy sessions Rachel does with a stranger who uncovers a wild taloned beast inside. Helpful tips, strategies and of course, a poop story. For more info, ask questions, apply to do therapy with Rachel on the show, go to www.healingfeelingsh-tshow.com. To take the free test to determine which of the feelings dominates your core wound, and then receive a free kit on how to support that wound and move that feeling, go to www.yourcorewound.com
Today’s guest is Rachel Kaplan. Rachel is an MA, MFT, and has been relentlessly studying healing since her life was devastated by the traumatic suicide of her first love at 14 years old. This lifelong personal pursuit lead her on an international mission to study the methodologies of the world; focusing on spiritual practices of Eastern religions and the cutting edge Western psychological approaches. Rachel is a long-time yoga practitioner and teacher, meditation practitioner, as well as a bold, seasoned psychotherapist. After 25 years of studying these technologies and successfully working with students and clients, she simplified the single most important and necessary tenant of deep core psychological healing as the emotional equivalent to potty training. Rachel created a new podcast, the Healing Feeling Shit Show, (launched February 6, 2019.) to potty train grown-ups through the foundational and educational first season so they can achieve Emotional Resilience: the new happy. Rachel also has a thriving psychotherapy practice in the San Francisco Bay area. Besides catalyzing healing, she delights in music, dancing, design, fashion, and the band Radiohead! For information about Rachel's courses, services, and offerings or how to get involved with HFSS with live therapy, questions, or a poop story, go to healingfeelingshitshow.com. To take the free quiz on the emotional tone of your core wound and get the free course on how to work with that, go to www.yourcorewound.com. To listen to the shit show, go to bit.ly/hfsshow. This episode is being brought to you by Your Authority Blueprint Live – the 3-day event that may actually change your destiny! To learn more about this premiere event for visionary solopreneurs and take advantage of the Early-Bird Special, go to www.MichaelNeeley.com or visit HERE for details (and use the code FRIEND for an 80% discount). Be sure to subscribe to Consciously Speaking so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to www.MichaelNeeley.com and follow us on Facebook and Twitter.
This episode is the practical heart of the HFSS season one. It guides listeners step by step through mastering their bodily dashboard of bad-as*-ness by learning skills like becoming aware, curious, turning toward and then becoming their pain. This breaks down concepts seen in mindfulness and embodiment practices in a way that will enable the listener to actually be emotionally potty trained and of course, leaves you with a poop story.For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
This is a special, intimate, heart-breaking memoir style narrative that gives you a front row seat to the journey that turned Rachel into a child fixated on healing and desperate for relief. This is the origin of her relentless study of the healing path. It's relatable, funny, and devastating. You will enter this story as a 12 year old filled with anxiety and infatuation and leave the journey with the broken heart and unanswered questions that sent our host on a life long pursuit that birthed the HFSS. For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
Welcome aboard the Feelings Movement! Is it possible that studying what you do when you get that feeling that you need to go poop could be the single most instructive way to heal yourself, cultivate self love, and have the satisfying life of your dreams? It’s true. As easy as pooping. Chances are, that no matter how blessed your life is, you suffer with challenges of anxiety, depression, and imposter syndrome which is the natural outcome of living in a world that teaches us to distract and consume rather than actually FEEL OUR FEELINGS. Having dedicated 25 years to healing herself from a devastating tragedy and others, Rachel Kaplan, MA, MFT has created this fun, informative, and effective transformational course within a podcast, where you can cultivate true well being and Emotional Resilience: the new happy. This first episode places this work within a culture, and therapeutic movement. You will meet Rachel, Scott, her amazing sound engineer and musician, and hear from the six client voices that will be woven throughout this fun and transformational journey. Plus, hear the first of many hilarious poop stories. For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
This episode illuminates the psychological and biological factors that create what Rachel refers to as core wounds, or the types of beliefs that get lodged into us at bone deep levels where we think we aren’t enough, or are too much, or aren’t worthwhile, or worthy. You know the type. Follow one journey of a boy growing up and hear from all of Rachel’s clients as you realize how you have stashed parts of you in the locked basement closet. Added bonus: a poop story!For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
This episode gives step by step tips on how to take the journey down into the musty, scary, psychological basement and how to establish a relationship with the parts of you that you are sure make you unlovable or doomed to be fired, abandoned or laughed at if they were to come out at work, or at the dinner party, or in the locker room. Learn how turning these little, weird, strange, ghoul like monster parts into your VIPs will change your whole life. Plus, a poop story. For more info, or to purchase the entire first season all at once so you can pace your own healing sh*t show, go to www.healingfeelingsh-tshow.com
Do you want well-being, self-love and emotional resilience? It's not as easy as it seems, is it? Well become emotionally potty trained with Rachel Kaplan, MA, MFT while she guides you through the fun healing journey of a lifetime. This trailer will give you a sense of the mission of the first season of the show as well as introduce you to her and Scott, her awesome sound engineer, and musician. For more information on how to come along for the journey, Visit www.healingfeelingsh-tshow.com
We continue the ramblings, recapping the license survey, crappy conditions during ARRL SSB, W0EEE update, and how to design tower arrays and antennas. Rolla Regional Amateur Radio Society Biggest Test Session Ever! 21 new and upgraded hams! http://www.rollanet.org/~rrars/testreports/030417/ Don Daso K4ZA will climb your towers: http://k4za.com/contact/ HFTA (comes with Antenna Book): http://k6tu.net/?q=TerrainProfiles EZNEC ($99): https://www.eznec.com/ 4nec2 (free): http://www.qsl.net/4nec2/ HFSS ($5000+): http://www.ansys.com/products/electronics/ansys-hfss $25 ARRL Prize Certificate Giveaway instructions: Be under 25 or a Patreon Supporter (at least $1 per month) Email contact@phasinglinepodcast.com with your name, callsign (if you have one), and proof of age or patreon support Closes 4/1/2017! What is it? You'll have to listen to find out! Disclaimer: We respect your privacy and promise not to sell or spam your information. Give us a little love, send us some dough! DONATE Check out http://phasinglinepodcast.com/donate Tweet at us: https://twitter.com/phasingline Join us on Facebook: https://www.facebook.com/PhasingLinePodcast/ About the hosts: Sterling, N0SSC: 25 year old freshly graduated electrical engineer from St. Louis, Missouri who's in the hobby for contesting, youth engagement, and just about everything else. He's a former ARRL youth editor and a big advocate for collegiate amateur radio. http://n0ssc.com Marty, KC1CWF: The infamous “Chicken With Fries,” is a 15 year old ham from the Boston, MA area, who loves contesting, DXing, building stations and mentoring others. He is very involved in ham radio related media production and web content. also, ZERO DAZE TIL THE 109TH BEST EVER ST PATS!
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