Podcasts about copy club

What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?In this episode, I'm pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I'm finally letting go of perfectionism. If you're anything like me, you might've resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.I'm sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You'll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.Topics Covered in This Episode:The anti-strategy that unlocked real results on LinkedInWhy posting "imperfect" content can outperform polished onesA challenge that got people excited about outreach and DMs againWhich LinkedIn “rules” I broke—and what happened when I didShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafoJoin the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

What if the key to writing better copy wasn't writing more—but writing less? In this episode, I'm kicking off a new mini-series called 1 Minute Messaging Magic, where I'll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today's tip is all about one simple shift that will instantly make your words more powerful: letting them breathe.This week's tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today's busy, mobile-first audience.Topics We Cover in This Episode: The sneaky thing that might be sabotaging your message (and how to fix it fast)A simple trick to help your reader's eyes land on your most powerful wordsThe one edit I make most often inside my Joy of Copy ClubA free tool that can help simplify your sentences in secondsShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join me inside the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.     Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: A strong brand is more important than a big marketing budget—word of mouth is key. AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies. LinkedIn is an underutilized platform for organic reach and networking. Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin. Tracking simple, actionable metrics is crucial for adapting to market shifts.     Topics: Building a Strong Brand vs. Relying on Ads A brand is what people say about you when you're not in the room. Big budgets can amplify a message, but a great reputation and service will sustain a business. The shift toward organic engagement on platforms like LinkedIn. Marketing Challenges and AI Disruption AI is reshaping marketing, creating efficiency but reducing personal touch. Attribution is harder than ever, making it difficult to track what really drives conversions. Small businesses with strong brands are competing better against larger firms with big ad budgets. Optimizing Marketing for Small Businesses Focus on one or two platforms where your audience is most active. LinkedIn is ideal for professionals, investors, and B2B connections. SEO has changed—it's no longer as effective as it was two years ago. Use interns and growth communities to expand reach with limited budgets. How to Identify and Adapt to Market Disruptions Set up a simple scorecard to track engagement, website visits, and conversions. Stick with marketing strategies for at least three months before pivoting. Surround yourself with smart people who offer valuable insights without trying to sell you something.    

Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn't just in what you're selling—it's how you're selling it. In this episode, I'm covering what strategies actually work when marketing and selling premium offers in 2025. I'll reveal where your high-ticket buyers are really hanging out (hint: it's not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I'll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence.If you feel like your premium offers aren't getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.What You'll Learn:The truth about where high-ticket buyers really hang outWhy trying to “hack the algorithm” won't help you sell premium offersThe one thing high-ticket buyers always look for before making a purchaseYou don't have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you'd rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: hello@kimkiel.comShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyListen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-salesListen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-docI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

If you caught last week's episode on how to remix your content, this episode is a live example of that. I'm practicing what I preach and remixing a podcast episode from a couple of years ago.I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.You'll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.Topics We Cover in This Episode: The mysterious "golden formula" that transforms gravy-making from stressful to sublimeWhy imperfect, joy-filled content can be more powerful than constant teachingA secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)How sharing personal delights can revolutionize your audience engagementThe moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business Grab the Content Remix Strategy: www.kimkiel.com/remixGet the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898Get more tips and strategies in my newsletter: https://www.kimkiel.com/magneticJoin the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach. I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum. Topics We Cover in This Episode: The hidden reasons why your marketing might be falling flatHow to diagnose and overcome your copywriting bottlenecksA surprising technique for generating consistent marketing momentumWhy your current sales strategies might need a complete refreshShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Episode 122: 8.5 Things I'm grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024 Check out the Joy of Copy Club: www.kimkiel.com/copyclubLook at some of my services: www.kimkiel.com/servicesBook an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you staring at the calendar wondering how you'll get all your content created before the year ends? Well, you're in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing".This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to use this prompt to craft authentic, connection-building emails that your audience will love - starting with a personal story and ending with an engagement-boosting call to action. Implement this prompt immediately to boost your email engagement and keep your best prospects close.Topics We Cover in This Episode: A behind-the-scenes peek at how my Copy Club members transform simple prompts into revenue-generating contentThe engagement-boosting element that most people forget to include in their emailsThe perfect timing trick for sending this type of email during the holiday seasonIf you want more prompts like this one - Join the Joy of Copy Club and get 4 hand-picked writing prompts every month: www.kimkiel.com/copyclubShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Is your copywriting taking too long and still not getting the results you want? In this episode, I'm walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time. You'll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts.Topics We Cover in This Episode: How to craft sales pages that sound authentically youThe secret to writing a month's worth of engaging emails in just a couple of hoursWhy traditional writing rules might be holding your business backShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Book a call to ask questions or see if the Copy Club is right for you: https://bookacallwithkim.as.me/introcallWrite revenue-boosting copy with less time and effort inside the Joy of Copy Club. Join now: www.kimkiel.comI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Hoping to take it easy in your life and business this summer? You're going to love this episode! I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life.Topics We Cover in This Episode: The quick and clever Content Remix strategy you can use to simplify your content creation process this summerThe one simple thing I'm doing with my signature offer to take it into “light mode” for a few monthsMy simple and effective plans for making my household run more smoothly this summer I hope you're inspired by an idea or a takeaway in this episode that you can implement in your life and business this summer too! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bombFind out more about the Summer Version of the Joy of Copy Club:  www.kimkiel.com/summerjoyEmail me at hello@kimkiel.comDM me on social: www.instagram.com/kim_kiel_copyOr send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopyI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Send us a Text Message.Are you holding back on making an offer because you don't have it up on your website or on a designed landing page? If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I'm sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc. Topics We Cover in This Episode: The cheap and cheerful way to test and validate your offer without designing a fancy landing pageA real-life example of how you can use this simple strategy to get your genius offer out thereImportant things to remember if you are ready to use this super simple sales strategyTune in to hear how you can get started with a cheap and cheerful Google Doc! Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Follow Becky Keen on Instagram: https://www.instagram.com/beck_keen/Listen to Episode 93 for a Simple Sales Copy Formula: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-salesJoin The Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielLeave a voice note with your fave episode, a top takeaway or to Ask me Anything at: www.speakpipe.com/kimkielOr send me a text message by clicking the Send a Text link in the shownotes.

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I'm diving deeper into what a segue is and how to write one for your storytelling emails. Topics covered in this episode include:What a segue is and why it's essential Why stories make such an impactExamples of segues to show you how simple it actually isHow to write the perfect segue for your storySegues and storytelling don't have to be complicated. In fact, they are quite simple. Tune in to hear how to do it with the perfect segue! Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubLet's chat: hello@kimkiel.comListen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-emailListen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-mustI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Let's dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it's super hard or complicated. But guess what? It's not!So in this episode of ill communication, I'm sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. Topics covered in this episode include:The flow of a great storytelling email How to write a great hook The key to incorporating stories into your emails A couple of prompts to get you started using stories The power of a good segue How to link the narrative to the lesson or tip for your readerIncorporating storytelling into your emails doesn't have to be scary or overwhelming! Tune in to hear my tips to get started today.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdfGet great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

The Sales Copy Club™ is now open for quarterly enrollment (ends April 4!)Get all the details at https://courtneychaal.com/sales-copy-clubIn this episode I'm sharing:What you get instantly when you joinA bonus training I'm dropping for our members on FridaySpecial pricing opportunity - I decided this 2 days ago!

Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I'm sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing! Topics covered in this episode include:What this prompt is and why you'll love itHow to use this writing prompt effectively to engage your audienceA quick example of how to craft this type of messageThis writing prompt is sweet and simple, and you're going to love it. Tune in to find out what it is! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubLearn more about the Rule of 3 in Episode 9: Triple Trouble - why you should follow the Rule of 3 in copywriting: https://www.kimkiel.com/podcast-1/triple-trouble-why-you-should-follow-the-rule-of-3-in-copywritingLearn more about the Rule of 1 in Episode 15: How to simplify copywriting AND get more sales: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-salesI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode, Justin Kistner discusses his entrepreneurial journey from his previous business UpFocus, to his latest business, Copy Club – a community for learning and using AI to write better content. He reflects on his decision to work remotely, his experience transitioning back to office work, the challenges of commuting, and his intention to create passive income. Justin shares his thoughts on AI and the importance of teaching children how to use it as a tool. Young and Justin discuss the role of technology and social media, the challenges faced by parents today, and the benefits of parenting communities. They also explore the power of positive reinforcement, the role of emotional intelligence in parenting, and the impact of parenting on future generations. Additionally, they touch on the importance of self-care for parents and speculate about the future of parenting. Please enjoy & subscribe! Takeaways Copy Club provides a community for learning and using AI to improve content writing. Family members may not fully understand the intricacies of an entrepreneur's work, but their support is crucial. Working remotely provides flexibility and allows for a better work-life balance. Creating passive income streams can lead to financial freedom and more time with family. Success as a parent is about reducing the frequency and severity of pain for your child. Teaching children how to use AI as a tool is important for their future success. Parenting is a crucial responsibility that requires continuous learning and adaptation in the modern world. Positive reinforcement is a powerful tool in parenting, promoting healthy behavior and emotional development in children. Education and emotional intelligence play significant roles in effective parenting, shaping the future of children and society. Self-care is essential for parents to maintain their well-being and provide the best care for their children. The future of parenting will likely involve further integration of technology, increased focus on mental health, and continued exploration of new parenting approaches. Chapters 08:18  - The Value of Being an Expert Software User 10:30 - Introducing Copy Club 18:40 - Shutting Down UpFocus 25:21 - The Importance of Product Management 28:19 - Family's Perception of Justin's Work 34:04 - The Decision to Work Remotely 35:19 - Transitioning to Office Work 36:18 - The Drawbacks of Commuting 39:35 - The 2040 Freedom Plan 43:13 - Building a Million-Dollar Business 45:04 - Creating Passive Income 53:31 - Growing Up in an Entrepreneurial Family 56:12 - Gaining Perspective on Mortality 01:05:11 - Thoughts on AI for Kids 01:07:35 - Favorite Books ABOUT OUR GUEST: Justin Kistner is the founder of CopyClub.ai and CopySub. With a mission to leverage the power of AI to enhance human creativity and productivity, Justin co-founded CopyClub.ai, a community exploring the intersection of writing and artificial intelligence. Additionally, he established CopySub.com, a subscription service aiding businesses in growing their search traffic by delivering high-quality, search-optimized articles every two business days. With over a decade of experience in product management across successful startups in the digital marketing sphere, Justin brings expertise in marketing communications, creative direction, and online marketing. He resides in Kenmore, WA, where he enjoys vegetable gardening and cheering on the Oregon Ducks football team with his wife and son. FOLLOW US! Website: https://thegirldadshow.com/ Instagram: https://www.instagram.com/TheGirlDadShow/ Facebook: https://www.facebook.com/TheGirlDadShow TikTok: https://www.tiktok.com/@thegirldadshow LinkedIn: https://www.linkedin.com/company/the-girl-dad-show ABOUT OWNERS CLUB: Young launched an exclusive community called ‘Owners Club' in 2023. This is a community where ambitious and growth-minded business owners come together to effectively scale their passions into profits. Members take part in interactive workshops led by industry experts, network with other business owners and gain access to resources tailored to their specific career fields. For being a valuable TGDS listener you are eligible for an exclusive discount on Owners Club membership!  Find out more about Owners Club: https://www.owners.club/ Apply Now to Owners Club: https://ownersclub.samcart.com/products/owners-club-membership/ *Use code TGDS75 for 75% off the first year of your annual membership!  *If you click on our links, we may receive a tiny commission AND… most of the time, you will receive an offer. Win/Win! The products that The Girl Dad Show recommends are the ones we believe in.

Wondering if copy coaching is right for you?Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions.Topics covered in this episode include:What copy coaching is and what we do during our live copy coaching sessionsThe types of things I help members with during these coaching callsHow you can experience this for yourself - for free!Tune in for a peek at what copy coaching can do for you! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Follow Heather Sager: https://heathersager.com/Listen to Heather's Podcast, Hint of Hustle: https://heathersager.com/podcastFollow Carla Dawes and her Rising into Resilience Program: https://risingintoresilience.com/Access weekly copy coaching inside the Joy of Copy Club: www.kimkiel.com/copyclubExperience a live copy coaching session! Sign up for the free Open Copy Coaching and Q&A session: www.kimkiel.com/officehoursI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielCome hang with me and get a taste of live copy coaching at my free office hours on February 26 at 11am MT. Go here to save your seat: www.kimkiel.com/officehours

It's time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication,  I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.Topics covered in this episode include:What the studies show about using jargon in your messaging How eliminating jargon boosts persuasion and salesSimple ways to get rid of the jargon in your copyTools you can use to simplify the processAs the adage goes, a confused mind never buys. Tune in to learn how to better connect with your audience by removing all of the jargon! Show notes are always available at https://www.kimkiel.com/podcast!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubLinks to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdfhttps://onlinelibrary.wiley.com/doi/10.1002/acp.1178https://contentmarketinginstitute.com/articles/health-care-plain-language-study/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Summary In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting. Chapters 00:00 Introduction and Definition of Copy 01:31 Challenges in Writing Copy 03:02 Tips for Writing Conversational Copy 04:45 Writing an Effective About Page 06:58 The Copy Club 10:14 The Importance of Writing Authentic Copy 11:21 The Pitfalls of AI in Copywriting 14:48 Creating Emotional Connections in Copy 17:29 Working with Jenni Bush and the Benefits of Coaching 21:25 Final Tips for Improving Copywriting 25:13 Where to Find Gemma Knight For more info on Gemma visit: https://www.gemmaknight.co.uk/ And for all things equestrian business see https://www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode of ill communication, I'm sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I'm excited about in the new year that I can't wait to tell you about.So grab your favorite drink, have a seat, put your feet up, and get cozy.I'm getting a little personal today.Topics covered in this episode include:The struggles many entrepreneurs faced in 2023The wins and highlights in my business, despite the hardshipsThe experiments I tried last year and what I learned from themThe types of projects I am focusing on in 2024My goals for the new year Upcoming events and workshops  you do not want to missTune in to hear the hard truth about last year and what I'm excited about in 2024! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to the Brand Voice Series starting with Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-oneJoin the Joy of Copy Club: www.kimkiel.com/copyclubFind out more about B-School: www.kimkiel.com/bschool Save your seat for February's open copy coaching sesh: www.kimkiel.com/officehours Check out my copywriting services: www.kimkiel.com/services Share your thoughts and ideas about the podcast: www.kimkiel.com/feedback I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, I'm talking about a critical piece of infrastructure all small businesses need in 2024.I'm referring to your email marketing and email newsletters.I'm sharing everything you need to know about email marketing this year including some email best practices, what's working, and what's not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about. Topics covered in this episode include:Whether email marketing and email newsletters are still worth your timeWhy it's crucial that you diversify your marketing streamsThe difference between different types of email marketingHow often you should be sending emails (hint: it's more than you think!)What the data says about what types of emails you should be sendingThe best email service provider to use The new rules you need to be aware of this yearIf you are curious about email marketing in 2024, this episode is for you. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclub Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/ Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/Why you shouldn't send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules Watch Cheryl Rerick's deliverability webinar: www.kimkiel.com/cherylI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

How Volcano Coffee Works pioneered a premium sub-category Emma Loisel, Co Founder and Chairman of Volcano Coffee Works on how to build a business and change the definition “good coffee”. She talks about launching pods before the market was ready and why your caffeine from the supermarket isn't what you think it is… A lot goes into building a brand, we all know that. But we never get to see the many small steps that led to success; the first social campaigns, establishing a tone of voice and the marketing strategies that worked or didn't. Sure, we might hear about the founding story or the huge campaigns years later that caught our attention. But what about the in between? In this series Lottie Unwin, Founder of the Copy Club, explores the steps along the way. The strategies, hustle and hard work that got some of our favourite brands their first 10,000 customers. Find out more at: thecopyclub.co.uk

Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill communication,  I'm sharing the top six copywriting trends you need to know for 2024.Topics covered in this episode include:The marketing trend that people are craving right nowHow you can be bold in your voice and values this yearWhy 2024 is all about playing the long game These six trends are what I believe to be the big rocks of copywriting and marketing in 2024, so make sure to tune in to hear what they are! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to the Brand Voice Mini-Series: Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-oneEpisode 72: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-businessEpisode 73: https://www.kimkiel.com/podcast-1/27-ways-to-infuse-more-voice-and-personality-into-your-marketing-part-3Follow Brenna McGowan: https://www.instagram.com/brennamcgowanco/Join The Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, I'm doing something a little different. I'm turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode.Topics covered in this episode include:What even is copywriting? My thoughts on how you can become a great copywriterHow to know if it's time to hire a pro copywriter One of the biggest flaws I see in copywriting and my tips for fixing itThe secret to finding your unique message I love answering your burning questions so make sure to tune in to hear my answers!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 25: What is copywriting and why is it important?: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tipJoy of Copy Club: www.kimkiel.com/copyclubEpisode 8: The NEW 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formulaBook a call: https://bookacallwithkim.as.me/introcallHemmingway app: https://hemingwayapp.com/Grammarly: https://app.grammarly.com/Episode 71 Brand Voice Mini-Series: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-oneI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Is the Joy of Copy Club right for you? I'm going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members.So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of businesses who join so that you can find out if it's the right fit for you! Topics covered in this episode include:Why I created this membership and all the goodies we provide insideThe types of businesses that join and the ones who get the most out of itWhy now is the time to join us in the Joy of Copy ClubThe next cohort starts soon and I want to see you there! Tune in to learn more about the transformation that's possible when you join the Joy of Copy Club.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Ever feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club.  They're bummed because they're not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should.They keep “shoulding” all over themselves and their business.In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead. Topics covered in this episode include:Why it's time to stop “shoulding” all over your businessHow the Joy of Copy Club can change the game when it comes to your copyHow to join the best copy community on the interwebsTune in to learn how to stop “shoulding” in your business and start taking action with ease and joy! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join The Joy of Copy Club:  http://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

They say it takes a village to raise a child and that's absolutely true. It also takes a village to support our aging family members. In fact, I wouldn't make it without my village in my life and business. I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill communication, I'm sharing why. Topics covered in this episode include:Why villages are so important for women in life and businessHow my business village has lifted me up and supported me when I needed itThe genuine connections we make in the Joy of Copy ClubYou don't have to make it alone, there are loving and supportive villages out there that could make all the difference. Tune in to learn more! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Join us in the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Running a business is kind of like running a long, slow, ultramarathon. It has ups and downs, highs and lows, laughter and tears, and often feeling like you can't or don't want to carry on. It's all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this episode of ill communication, I'm sharing 3 critical tips to help you get ready! Topics covered in this episode include:The first step to preparing for quarters 3 and 4How to start “training” for your promotions nowThe best way to keep the inspiration and momentum going this summerHow I support the members of the Joy of Copy ClubTune in to hear my best tips to help you run that marathon to the end of the year! Show notes are always available at www.kimkiel.com!Resources Mentioned:Learn about the 5P flash sale formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formulaSecure your seat inside the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Still wondering if you should invest in copywriting for your business? In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I'm sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It's possible for her and it's possible for you too.  Topics covered in this episode include:The type of business that Kaye has and the problems she faced when it came to copywritingWhy she decided to join the Joy of Copy Club and some of the changes we made to her email marketingHow Kaye's emails performed after using what she learned in the Joy of Copy ClubThe transformation Kaye had in her business after 6 months of copywriting supportYou'll be amazed at the transformation your business can have when you upgrade your copywriting. Make sure to tune in to hear all about it!Show notes are always available at www.kimkiel.com!Resources Mentioned:Listen to episode 45: The ROI of Copywriting: https://www.kimkiel.com/podcast-1/the-roi-of-copywriting-how-to-decide-what-you-needConnect with Kaye at Core Love Fitness: https://www.corelove.ca/Follow Core Love on IG: www.instagram.com/corelovefitnessCheck out the Joy of Copy Club Open House: https://www.kimkiel.com/openhouseCheck out the Joy of Copy Club: www.kimkiel.com/copyclubBook a call to see if Copy Club is a good fit for you: https://bookacallwithkim.as.me/copyclubcallEmail me any questions: hello@kimkiel.comI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Should you invest in copywriting support? No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I'm exploring the pros, cons, costs, and benefits of investing in copywriting support for your business. Topics covered in this episode include:The three types of copywriting support you can get for your businessWhen it makes sense to invest in copywriting services and when you should hold offThe ongoing ROI on copywriting servicesThe most accessible way to get copywriting supportHow I support the members of the Joy of Copy ClubIf you've been seriously considering getting some copywriting help, this episode is for you. Make sure to tune in! Show notes are always available at www.kimkiel.com!Resources Mentioned:Check out the Joy of Copy Club: www.kimkiel.com/copyclubCheck out the No BS Audit: www.kimkiel.com/auditReach out to chat about what kind of copy support you need today: hello@kimkiel.comI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Ready to simplify and streamline your copywriting? In this episode of ill communication, I'm sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity.Topics covered in this episode include:The things that get in the way of you writing compelling copyWhy customer voice research is so importantWhy you need to ditch the formal writing and embrace your personalityHow to find the time to actually write your copy The ROI you get when you write good sales and nurture copy for your businessIf you're struggling to write your copy, you're not alone! Tune in to learn how to get it done in a way that is simple and effective. Show notes are always available at www.kimkiel.com!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In today's episode of ill communication, I'm sharing a quick writing prompt. It's all about taking what's trending on social media or the news and using it to create content or copy for your business. Topics covered in this episode include:Why trending topics make great copy or content topicsWhat you can write about depending on your businessHeadline and subject line ideas A word of warning about trending topicsUsing something that's trending in pop culture can be a great hook or idea for your content. Tune in to learn how to do it! Show notes are always available at www.kimkiel.com!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Copy Club is a community for marketers who want to help each other do great things. And there's a lot of them out there with the Copy Club community having grown to over 1000 members from over 800 brands since Lottie founded it in 2014.After working with massive global brands including Proctor & Gamble, Lacoste, and Dolce & Gabbana, Lottie created Copy Club as a means to feel less lonely in her job as Head of Marketing for PROPERCORN, who were at the time one of the five fastest growing businesses in the UK.She didn't know where to turn to for help and wanted to make friends who might make her life easier, and who, she could in turn support, so she took matters into her own hands and made that kind of place a reality.The Copy Club community is now a mega resource of some of the brightest minds in marketing with a slack channel where people can share and solve their challenges with other members, monthly talks diving into key marketing skills, regular social events, over 100 hours of recorded content, oh and 2% of their top-line revenue goes to charity, which is no small number as they have reached over one million in annual revenue.In this episode we discuss:The lessons Lottie learned at P&G and how those apply to high growth startups, as well as what is totally different about startup marketing!Building a business slowly and sustainably without investment, but still growing to exciting revenuesLearning from burnoutAnd community building adviceLinks:Checkout Copy Club - https://thecopyclub.co.uk

There is a common saying in the copywriting world: only rookies write from scratch.Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.In this episode of ill communication, I'm sharing a copywriting formula that's perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast. This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing.Tune in to learn more about what this copywriting formula is, how to use it, and why it works! Show notes are always available at www.kimkiel.com!Resources Mentioned:Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-wayVisit the Kurandza website: kurandza.org/donateJoin the Joy of Copy Club: kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

If you're planning a Black Friday promotion, you've probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything's connected and ready to go.You'll want to bring your A-game to your emails and ads because you'll be fighting for attention. Make sure to check out my previous episodes linked below to help you prepare. However, if you, like me, aren't planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage. In this episode of ill communication, I'm giving you a few extra tips to help your business and your copywriting as we head into this weekend. Those tips are: 1.  Start a swipe file2. Don't be afraid to unsubscribe3. Participate in Giving TuesdayTune in to learn how these tips can help you as we head into this weekend and how to make the most of it. Show notes are always available at www.kimkiel.com!Resources Mentioned:Magnetic Copy Checklist: www.kimkiel.com/magneticOptimize your email Episodes 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1Optimize your email Episodes 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a5Cs of Copywriting: Episode 8: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formulaYellowstone to Yukon: https://y2y.net/get-involved/events/Kurandza: https://www.kurandza.org/istandforgirlsJoin the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

This episode of ill communication is going to inspire some amazing content for your email list, social media posts, and articles or blogs! It's a writing prompt you can actually use many times throughout the year with just a few simple tweaks to the formula.This formula is amazing for delivering value, showcasing your expertise, and building know, like, and trust from your readers. It's particularly great to send during the pre-launch phase of a big sale you might be planning. Just grab the prompt and fill in the blank. This one writing prompt will give you multiple pieces of content. You can share a value bomb of productivity tips or tools that help you or your clients save time, stay organized, or make more money.This writing prompt is so versatile. Tune in to learn more about what this writing prompt is, how to use it, when to use it, and how to repurpose it for use all year long. Show notes are always available at www.kimkiel.com!Resources Mentioned:Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copyJoin the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Simplicity is the secret to sales, and in this episode of ill communication, you're going to find out why. The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don't want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave. That's why today's episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us to focus on writing for one reader, talk about one big idea, provide one offer or promise, and ask for one call to action. Focus on your one reader or ideal buyer. Imagine you're having a face-to-face conversation with her. Talk about her problems, desires, objections, and dreams. When you write to your one reader, she'll know you're talking to her and that you understand her and her problems. In every sales message you write, whether it's a Facebook ad, social media post, or sales email, you want to focus on one big idea or theme instead of trying to tackle them all. You also want to give them only one action to take so that you can increase your conversions or sales. Tune in to this episode to learn why simplicity is so important and how to use the rule of one in your sales copy. Show notes are always available at www.kimkiel.com!Resources Mentioned:Join the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Lottie Unwin founder of The Copy Club... Traditional FMCG marketing doesn't work for startups.  A great episode where we hear from Lottie on all sorts of topics but the headline and key learning is that traditional FMCG marketing is very different to what is needed in the startup world. 

I sit down with Lottie Unwin, Founder of The Copy Club. We explore key learnings from the early stages of her career, why marketing mates are helpful, creating an octopus business model, what it takes to build a community (I mean, really build a community!), how brands can rethink their approach to community, fostering customer conversations and the do's and don'ts of personal branding. Enjoy ✌️

Have you ever thought about starting something beyond the day job, but weren't sure if you should bother? Lottie Unwin is the founder of Copy Club, a thriving community of entrepreneurial marketers with a 20-strong HQ team that's growing 100% YoY. But it didn't always look this… In this episode, hear how Copy Club began as Lottie was lonely in her role and so brought a group of marketers together over supper. Slowly, but surely, Copy Club grew as Lottie “followed the scent” of the things her community needed and what she could bring to the table. During this high energy discussion, you'll be inspired to prototype your ideas into action by creating a quick and dirty “MVP” (minimum viable product) and not letting perfect be the enemy of the good. We learn how it's always day one at Copy Club. Tune in as we debate the challenges of “work hard, play hard” culture and how Lottie manages her mental health following a breakdown last year. MORE → https://thecopyclub.co.uk/

Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you'll find it gets a whole lot easier. This episode is a little bit different to others. It's an excerpt from a video I recorded for Copy Club, Australia's most exciting community for emerging and experienced copywriters. Join Copy Club and you'll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more). Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers' technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer. Abby's guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community – supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups. In this episode, Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities. First published July 19th 2021. This podcast is sponsored by Labyrinth Marketing  http://www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)  Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/) Guest: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ (linkedin.com/in/lottie-unwin-she-her-7b577742/) The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com) 

Introducing Lottie Unwin. She runs The Copy Club, a micro community for marketeers and founders looking to grow their network, share their knowledge and up their skills. They run monthly social events, run their own courses and have a super engaged slack channel. They also do mentor matching for marketeers starting out and run their own recruitment service.    To date they have done 150+ events in person and online, have 10+ courses and have over 700 members. Not bad.    Micro communities are massively on their rise in both their relevance and importance. You only have to look at Glossier, Bumble Biz and Wall Street Bets to recognise their potential impact. However, sometimes these platforms find it hard to monetise without backing and support.    In this episode we talk about how she turned a passion project into a fast growing business, the need for more micro-communities and the power of octopus business models. 

Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES  BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content?  Follow  on LinkedIn and Instagram 

with Griselda Togobo, Founder of Forward Ladies Forward Ladies is community first. It's a business driven by a passion to help other women succeed. Since taking over the business in 2014 Griselda has led Forward Ladies to huge success with members worldwide and an online platform for them to connect. This week Lottie spoke to their Founder, Griselda Togobo about how she built the community one member at a time. Join the Copy Club: https://thecopyclub.co.uk/

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers' technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer. Abby's guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community - supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups. In this episode Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities.

In this episode, you'll learn how manage a squiggly career to make you healthier, wealthier* and happier whether you work in marketing, hospitality or beyond.We hear from  Alex O'Rourke, co-founder of LockSmith Consulting, tutor at The Copy Club and a qualified Life & Career Coach. Alex brings the varied wealth of her career in beverages (mixers, beers, spirits and more) to bear on her work a a career coach, helping people plan their way into the areas they wish to work in, or helping them decide on the next steps if they have reached a crossroads. Alex gives us the insights into how best to manage yourself and also to assess your options as you navigate a career path that may have more squiggles than straight lines. We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Kevin Hurley, General Manager of Balffe's @ The Wesbury in Dublin. Kevin is the proud owner of possibly the squiggliest CV in the drinks industry. From planning sewage systems to flipping Mighty Mac's to building Whiskey brands to crafting cocktails, Kevin has seen it all and has sage advice for those on either side of the interview table /Zoom call. Plus he picks a corker of a drink for the island a describes exactly how to make it perfectly.Not only that, Will and Foxy discuss the beverage related antics at Euro 2020 and reflect on their own careers and how there is no such thing as a "sideways move".*terms and conditions apply: may not actually make you wealthier, but happier is guaranteed.We would truly appreciate it if you could take the time to give us a 5 star review on Apple Podcasts or some feedback directly. We gratefully receive and read every comment/review.For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the show (https://www.buymeacoffee.com/BizBevPod)

A huge thank you to our sponsor TRIBE!TRIBE are one of the UK's leading plant-based nutrition brands. You can get your first pack for just £2 (which includes shipping) at this link (wearetribe.co/outofhours) --> use the code "TRIBEOUTOFHOURS'".Join the next Out of Hours Circle:Create consistency, meet amazing people and reach your side project potential. Join here.About the guest:Today on the podcast we have Lottie Unwin, founder of The Copy Club. The Copy Club are a community of entrepreneurial people who work in marketing. The Copy Club run events, courses and recruitment for an ever-growing community of entrepreneurial marketeers.The Copy Club started as a solution to Lottie's own problem. Having completed her graduate training at marketing powerhouse Proctor & Gamble, Lottie then joined Propercorn to lead their marketing efforts. Missing the support that P&G provided she quickly decided to seek out other connections who could help her on her journey - and she was soon regularly going for coffees and drinks with people doing similar roles in other companies. Copy Club started as a simple dinner - and it was only when she moved to India that she realised she had the beginnings of a business.Fast forward to today, she has a successful business that employs a team of ten, and runs courses, events and recruitment for start ups. We talk about why monetising feels so scary, why selling can feel gross (and how you can avoid that) and why it's OK not to have a plan. To join the Out of Hours circle sign up here. See acast.com/privacy for privacy and opt-out information.

This week I'm chatting to Lottie Unwin, founder and creator of The Copy Club, a network with a difference. And she's the Head of Marketing for drinks brand Nix and Kix. Listen to this episode for some brilliant insights into building a small but mighty community and pivoting a business through lockdown.    Here's what we chat about: >> Starting a networking group by not meaning to start a networking group. Allowing organic growth to develop an idea based on what people want and need rather than a master plan. >> How Lottie used her need to bounce ideas off other heads of marketing to develop the seed of the idea that became Copy Club. >> Letting a vision crystalise before you begin to drive it forward. >> Harnessing co-learning can feel like a conversation rather than official networking. >> Having people around you at work and in life that are interested in what you do. >> Lottie's fundamental belief about networking and why this has attracted people to The Copy Club. >> The importance of personal development within startups and how you can do this without a budget. >> Why 'free events' are ineffective when they are hidden sales pitches and business development. >> Having a 'no selling' rule and evolving beyond this to create a thriving freelancer community. >> Nurturing a community first and controlling the atmosphere by design is key to creating a space where conversations can develop. >> Why The Copy Club is called The Copy Club (which has nothing do to with copywriting). And is inspired by Shopping Safaris. >> Challenging yourself to join up dots and create real innovation. And using time hacks from this. >> The transition from in-person events to online events during lockdown. And how lockdown accelerated plans. >> Growing a team as a small business. The difference between external perception and internal actions. >> Giving a percentage of membership fees away to charity and why that matters to Lottie. >> Harnessing the power of recommendations and referrals. >> A membership where members get stuck in and make it special. >> Tracking the right metrics for your business - and using that to make decisions. Plus, Lottie tells us her big tip for your content and answers the Big Brew Question. Come and join us: Get the Brew Time newsletter Follow the podcast on Instagram Find Lottie here www.thecopyclub.co.uk ClubHouse Connect with Lottie here:

"But I'm not a big brand with a big budget, where do I start?" “WTF?! - what brand am I even trying to create?"“Ye but, How do I stand out in crowded categories?"Need answers to these questions??Keep reading — Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing. Lottie has the ability to cut through the “marketing jargon" and KEEP. IT. SIMPLE.We talk lots about my good friends over at Dr. Wills who've embraced the old school grit and hustle to drive ROS at their Tesco listing. ON THE MENU: 1. HOW EARLY STAGE FOUNDERS CAN GO ABOUT FINDING THEIR UNIQUE VOICE TO STAND OUT IN CROWDED CATEGORIES 2. HOW BRANDS CAN TURN THEIR FIRST 10 CUSTOMERS INTO DIE HARD RAVING FANS TO FIND ANOTHER 10,000 CUSTOMERS3. WHERE LOTTIE WOULD SPEND HER FIRST £500 TO GET OUT THE BLOCKS IF SHE WERE AN EARLY STAGE FOUNDER 4. WHY VULNERABILITY IS YOUR GREATEST STRENGTH AS A HUMAN BEING AND A BRAND 5. THE LOST ART OF HUSTLE - WHY YOU DON'T NEED BRASH BOARD ROOM BUDGETSWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/