Podcasts about shift paradigm

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses. In this episode you'll learn: Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption. Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. Having opposing force personalities in a team can lead to better decision-making and growth. Having a point of view and being willing to disagree is essential for effective communication and growth. Having a point of view and expressing it is crucial for effective communication and influence. The difference between disagreement and resistance. Why her philosophy is “never look backwards“ How to decide when to push an issue How she had to redirect on a $300 million campaign Advocating for others and building a team that complements your strengths is essential for success. About Liz Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world's most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today's complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.   You can connect with Liz Ross in the following ways: Shift Paradigm Website: https://www.shiftparadigm.com LinkedIn: https://www.linkedin.com/in/elizabethross/   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Dr. Laura Sicola Twitter: @LauraSicola Instagram: @drlaurasicola Website: https://laurasicola.com Laura's Online Course: virtualinfluence.today See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.Tune in to hear: -  What tools and platforms that excite Drew about the future of attribution reporting.-  Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing's effectiveness.-  Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join Us at MOps-Apalooza! Join us LIVE in November 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.Episode Brought to You By: MO Pros The #1 Community for Marketing Operations Professionals

In this episode of the Love Selling Hate Sales podcast, Joshua is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow. He shares his insights on product-led growth slowly becoming a staple in the Software as a Service (SaaS) space.While there is still much to improve on in the use of data for sales improvement product-wise, Esben considers product-led growth as a catalyst for B2B SaaS. The thing is, we're already seeing these changes today, but we also need to know where to look. HIGHLIGHTSESBEN: THE CURRENT GAP IN SALES AND PRODUCT ANALYTICS"Data has always been there for product people. But even for them, often it's not very well done. But sales and marketing are data-driven in the sense of classic sales and marketing metrics but they're not data-driven when it comes to how customers are using the product or what is it they do inside the product and adjust accordingly."ESBEN: THE NEED FOR A B2B CRM FOR SAAS"Today, with Salesforce and Hubspot, they're like legacy solutions. They were built for another era, they were not built for Software as a Service. They don't do very well with handling product data. They don't do very well handling subscription-based models and usage-based models which are like the most popular pricing models in SaaS." ESBEN: A MINDSET TO ADAPT WHEN NEGOTIATING"Procurement is not the one making the decision. The end-users, if they already make the decision, procurement is just there to try to get a better price. They already made the decision so its' not going to go away because you challenged them a bit on the pricing."  Find out more about Esben and his work in the links below:Esben Friis-Jensen | Userflow | ProductLed Community About Josh Wagner: Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way.  To learn more about Josh and his work, follow the links below:Josh Wagner | ShiftParadigm.com | JoshuaDWagner.com | LoveSellingHateSales.com

In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro.  Tune in to hear:  - Each expert tell us what they are most excited about in terms of recent changes or announcements from each platform.- What is each  of their companies is doing to engage with the marketing operations community.- If there are any features that the user community is looking for that the vendor has not prioritized the way they have hoped.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

An executive is a powerful leader who is in charge of their company's growth, and it takes a lot of hard work, strategic thinking, and problem-solving skills to become one.But you can be authentically yourself and still be a successful executive. In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Jamie Kirmess, the managing director at Shift Paradigm. They talk about the power of being yourself, how to embrace your biggest strengths, and why you should never stop learning.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't learn about how we should have implemented technology until someone requests data that we don't typically store. While it's important to ensure we're implementing solutions to understand who our buyers are, CDPs enable us to have more flexibility with data and be more retrospective when the need arises. Today, Justin talks about technologies and CDPs for ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't learn about how we should have implemented technology until someone requests data that we don't typically store. While it's important to ensure we're implementing solutions to understand who our buyers are, CDPs enable us to have more flexibility with data and be more retrospective when the need arises. Today, Justin talks about technologies and CDPs for ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it's that clients will leave your company for a better one when there's a misalignment between their goals and a company's perceptions of those goals. Ideally, it's critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it's that clients will leave your company for a better one when there's a misalignment between their goals and a company's perceptions of those goals. Ideally, it's critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there's often just focus on targeting accounts. However, they've led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there's often just focus on targeting accounts. However, they've led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an interview with Justin Gray, CCO at Shift Paradigm. Shift Paradigm, is a consultancy that executes like an agency, and represents an end-to-end shift in the way organizations align around growth. Justin is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.In this episode, Justin discusses facilitating the client journey, the importance of finding alignment at the executive level, and looking through the revenue operations lens.  Guest Bio:Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin landed in a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others.—Guest Quote“If we think about how we serve our clients, how that buyer buys and how they progress along that path, you have to be aligned at that executive level, right?Do they understand their goal, their KPIs, their area of influence? And if you don't have that alignment at the top it's almost impossible to get that alignment from within the team. So I think that that relationship at the executive level and just how they view the necessity of their peers and their counterparts there is very indicative of how successful you will be in a revs role.” - Justin Gray—Time Stamps:**(02:46) - Justin's journey into RevOps **(13:14) - How would you organize a RevOps team?**(20:41) - RevObstacles**(22:52) - RevOops moments**(31:38) - The Toolshed**(43:25) - Quick hits —Sponsor:Rise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links Connect with Justin Gray on LinkedInConnect with Ian Faison on LinkedinCheck out the Shift Paradigm WebsiteTake your Revenue Technology Stack Assessment

This week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs.   Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in transformation, turnaround, and scaling businesses. Jen has built out more than half a dozen revenue organizations, turned around a failing enterprise, launched new products and divisions, and scaled fledgling start-ups. She's currently an executive with Shift Paradigm, a marketing strategy and technology consulting firm that helps organizations solve the invisible problems that hurt performance, aligning them from top-to-bottom around growth. In this new era of post-pandemic marketing, an ongoing shift in spending continues to emerge affecting consumer and B2B markets alike. CMOs assessing product-market fit or the psychology of buyers is critical to success, especially within B2B marketing. On the couch Brandi and Jen tackle the struggle CMOs are experiencing to develop a Meaningful Pipeline, as it is becoming clear, More Spend is NOT Enough.   Links: Get in touch with Jen Anderson-Alonzi on: LinkedIn Shift Paradigm Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Running a business requires coordination among several moving parts working together towards a common goal. And while it's safe to assume that everyone has a clear and crucial role to play, one department that often bears the pressure to prove its mettle is marketing. In this episode of the Love Selling Hate sales podcast, Josh Wagner talks to management consultant and SVP and Managing Director, Client Advisory for Shift Paradigm, Mark Goblirsch. Mark talks about the most common challenges that marketers today face, including the balancing of both art and numbers, as marketing involves both creativity and data-driven approach in its daily operations. He also gives us a high-level overview of the many marketing trends that are emerging in today's fast-paced business environment. HIGHLIGHTSLeads are not the only measure of marketingThe C-Suite often speaks a different language than marketingOrganization beliefs that hinder progressThe kind of marketer that you should be looking for The creative side of marketing is not less important than the resultsEmotional Appeal: Why B2B companies need to act more like B2C QUOTESMark on the pressure that the Chief Marketing Officer experiences: "Sometimes I joke about it being a little bit like Survivor. You don't want to get voted off the island, you end up in this kind of survival mode in what you're going through. And even if you're crushing it, you tend to in that role, you tend to feel the pressure, you feel the stress."Mark on the communication gap between marketing and other departments: "Sometimes folks can end up feeling like they're on a different page when oftentimes they are on the same page. They might be using different nomenclatures or their business plans aren't quite aligned. But communication and how they think about the business, how they talk about it and what those key metrics are, I think are really important to achieve that alignment." Mark on focusing market resources: "You can't market to everybody on the planet all at once. You'll go bankrupt in like 24 hours. So you have to have some methodology for figuring out who to market to and when, and how much." Connect with Mark through the links below:LinkedIn - https://www.linkedin.com/in/markgoblirsch/Email - mark.goblirsch@shiftparadigm.comAbout Josh Wagner: Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. To learn more about Josh and his work, follow the links below:LinkedIn: https://www.linkedin.com/in/joshwagneraz/Company website: https://www.shiftparadigm.com/Personal Website: https:///www.joshuadwagner.comPodcast: https://www.lovesellinghatesales.com

Every so often, a gap in the market exists that needs to be filled, and it creates a whole new field that shows great potential for the first few that are able to corner it. For our host Josh and his guest, this was such a market in 2009 when they  became the first professional services partner for Marketo in 2009 and grew rapidly with the marketing automation movement. In this episode of the Love Selling Hate Sales podcast, Josh talks to Justin Gray, currently Chief Commercial Officer of Shift Paradigm, formerly LeadMD, which he founded in 2009 before it was acquired by Trendline Interactive. Josh, who happens to be one of the first enterprise account executives in LeadMD, reminisces with Justin the good old days of bootstrapping the company, the hard lessons they learned while essentially creating a new kind of sales model.HIGHLIGHTSDon't fight the marketPivoting to a professional consulting business modelThe productization of services COVID-19 dramatically pushed sales technology forwardFind the path to value, even hyper valueAlways look through the client's lensQUOTESJustin: "Don't fight the market. The market defines what they want to buy." Justin: "At the end of the day, people need a hook to latch on to. And still when we have conversations with new partners today, it's like, what's the three bullet points I can give to my team, right? And it's getting harder and harder to articulate as your services expand, but you have to maintain that focus. You have to be able to tell people this is what we do, this is why it's relevant to you, this is why it's gonna make your customer successful."Josh: "The productization allowed us to confidently say, you're going to get this methodology delivered this way no matter who you talk to. If someone's sick, goes on vacation — God forbid, leave the company, the next person who slides into that slot you're gonna get the same thing." Connect with Justin through the links below:Linkedin: https://www.linkedin.com/in/leadmd/Email: jgray@shiftparadigm.comWebsite: https://www.shiftparadigm.com/About Josh Wagner: Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. To learn more about Josh and his work, follow the links below:LinkedIn: https://www.linkedin.com/in/joshwagneraz/Company website: https://www.shiftparadigm.com/Personal Website: https:///www.joshuadwagner.comPodcast: https://www.lovesellinghatesales.com

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is the full interview with Josh. Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

In this episode of the Love Selling Hate Sales podcast, Joshua talks to Reed Clarke and Paul Chadwick, both Enterprise Account Executives at Shift Paradigm. They talk about the importance of partnership and the general challenges one may face when building a partnership program.Reed and Paul discuss the many different aspects of a partnership in terms of helping both the sales and corporate sides of the business. They also share some of the best and worst situations they experienced during partner deals and the lessons gained from these experiences.HIGHLIGHTSChallenges of working with software partnersWhy partnership mattersTrust and relationships make a successful partner program Applying the concept of third-party validationThe best and worst moments Reed and Paul had in a partner dealQUOTESReed: "Getting that upfront trust and making sure you have a cohesive plan helps a lot with that. But also just making sure that the goal is set and everybody knows what they're going to get. Everyone's worried in the software services relationship like 'who's going to pay what?', 'where's the budget going to go?', and you really just have to be clear about that."Reed: "Unfortunately, this is the reason for the bad rap and the young software salesperson is starting to catch that which is just 'we're going to tell you everything does everything.' And the problem is that their competitors are doing the same and there is a lot of crossover between all of this technology."Paul: "Enablement is a big one. Is there a partner program set up? And as partner folks begin newer roles in those situations, how do we quickly enable the sales folks to understand where we play in the market? How do we not take a revenue share from them? How do we incentivize?"Paul: "There is an element of breaking bread with somebody and having a conversation, telling stories, and developing that trust and relationship because it starts to open those doors."Connect with the guests through the links below:Reed (LinkedIn) - https://www.linkedin.com/in/reedlclarke/Paul (LinkedIn) - https://www.linkedin.com/in/pkchadwick/About Josh Wagner: Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. To learn more about Josh and his work, follow the links below:LinkedIn: https://www.linkedin.com/in/joshwagneraz/Company website: https://www.shiftparadigm.com/Personal Website: https://joshuadwagner.com/Podcast: https://www.lovesellinghatesales.com

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 6 of Josh's interview. Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/ Episode segments

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 4 of 6 of Josh's interview. Stay tuned for Part 5 - 6! Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 5 of 6 of Josh's interview. Stay tuned for Part 6! Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 3 of 6 of Josh's interview. Stay tuned for Part 4 - 6! Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 2 of 6 of Josh's interview. Stay tuned for Part 3 - 6! Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Josh Wagner, Enterprise Account Executive at Shift Paradigm to talk about his journey into sales and his expertise as an Enterprise AE. This is part 1 of 6 of Josh's interview. Stay tuned for Part 2 - 6! Connect with Josh: https://www.linkedin.com/in/joshwagneraz/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Josh Wagner is a Marketing and Sales leader at Shift Paradigm, which helps big companies do proper, modern, non-spam Marketing. He is the host of "Love Selling, Hate Sales". Josh shares his buying preferences, his ideal Marketing and Sales model, and the extent of his preference for The Buyer Centric Revenue Model vs. current outdated Sales-led model from 1980's: Marketing-led vs. Sales-led = 50%-50% Marketing vs. Sales Development = 90%-10% Full Sales vs. Sales Assembly Line = Full Sales Full Salary Plus Bonus vs. Commission = Full Salary Plus Bonus (*From the buyer's shoes. He's not sure whether it would benefit commissioned sellers that help with large deals) Buyer Centric Revenue Model vs. Predictable Revenue Model = Buyer Centric Revenue Model (*PR outdated, contradicts modern buyer preferences) Adopt the MODERN Marketing and Sales model built for TODAY, not 20 years ago: The Buyer Centric Revenue Model. Join the movement modernizing and liberating B2B. Better growth playbook, competitive advantage, more productive and fulfilling careers. Implement the model by taking the proposed "analyze > business case > experiment > gradual transition" approach To learn more about the model, check out my book “The Death of the SDR: And the Birth of the Buyer Centric Revenue Model”. Available on Amazon in ebook, paperback, audiobook. Join the movement and the vanguard of progress in a Slack forum/community to discuss the REAL problems and implement the solutions. Connect, learn, ask, teach, hire/get hired. Live Q&A Thurs at 1pm PST. Sign up https://www.buyercentricrevenue.com/

On this very special episode of Great Minds, longtime Advertising Week friend Liz Ross joins the show to discuss her career, the specialness of the Midwest, and the evolution of creative. Chapters: 00:17 - 09:32 - Liz Ross on her career in the advertising industry 09:33 - 13:01 - The digital savviness of advertising leaders 13:05 - 30:08 - What was the state of the advertising industry in the early 2000s? 30:09 - 34:31 - View on the various holding companies 34:35 - 37:49 - The evolution of creative over the last 20 years 37:51 - 47:19 - Why the Midwest is a special place for innovation 47:20 - 51:08 - Building out a full - service SaaS platform Recorded content structured by Snackable.AI

In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.

With the recent false accusations by Coach Nick Saban making national headlines, we take a deep dive into what it means, discuss the implications and how HBCUs can benefit… and we tie it back to a Tiger Talk episode from 9 months ago where we foreshadowed a “paradigm shift”, and we detail a manifestation taking place right before our very eyes! Be sure to subscribe to the podcast to be notified of each new episode. Apple users, rate & review the show. Everyone go follow Tiger Talk With the 1400 Klub on Facebook, and @TigerTalk1400 on Instagram and Twitter. http://www.facebook.com/tigertalk1400 https://www.instagram.com/tigertalk1400/ http://www.twitter.com/tigertalk1400 Donate to Jackson State University athletics at http://www.gojsutigers.com/give. Purchase your Jackson State Under Armour gear at bit.ly/2L3buAw. Join the JSU National Alumni Association today by texting “IBELIEVE” to 71777. Donate to the COVID-19 Athletic Relief Fund at www.gojsutigers.com/give. Donate to the Building Champions Fund at https://bit.ly/38cZyt8 Advantages for recruiting prospective student-athletes Critical medical & training facilities Opportunities to host championship events Plus many more! Locker Room Naming Rights Initiative https://gojsutigers.com/news/2021/1/14/football-jsu-announces-locker-room-naming-rights-initiative.aspx --- Send in a voice message: https://anchor.fm/tigertalk1400klub/message Support this podcast: https://anchor.fm/tigertalk1400klub/support

In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations.One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of the data and systems. The other big challenge she identified is the lack of a consensus on what the  right reporting is. Contrast that to finance and accounting where everyone is taught the same set of principles and rules.Speaking of finance, we also get into the importance of having basic finance literacy and a basic understanding of statistics.Fair warning: don't listen to this episode with kids in the car. ;)Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Today, David is speaking with Justin Gray. Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing, and Business Development. Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch, and others. Justin and his wife Jennifer met over marketing, have a son named like a superhero, Grayson, and a daughter who's destined to be a Rockstar. When not driving bookings revenues, you can find him roaming the fields at his hemp farm in Missouri or combing the desert looking for a poorly executed shot at the golf course. http://www.linkedin.com/in/leadmd (Justin Grey LinkedIn ) https://twitter.com/jgraymatter?lang=en (Justin Grey Twitter)  What You'll Learn: Understanding Marketing Automation Evolution of MarTech Marketing Fundamentals vs Software How Complex a Marketing Position can be in an Organization Relationship of Sales vs Marketing General understanding of CDP, and its place in the MarTech stack Merger between LeadMD and Shift Paradigm Favorite Quote: “Say YES! Whenever possible” --  The Capital Stack All Things Tech Investing and Value Creation Early growth investor David Paul interviews the world's greatest ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets.  To connect with David, visit: Twitter -https://twitter.com/davidpaulvc ( CLICK HERE) Substack -http://davidpaul.substack.com/ ( CLICK HERE) LinkedIn -http://linkedin.com/in/Davidpaulvc ( CLICK HERE) IG -https://www.instagram.com/davidpaulvc/ ( CLICK HERE)   DISCLAIMER: David Paul is the founder and general partner at DWP Capital.  All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital.  This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.

In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops.  So, if you are not already in the profession, but are interested, then get ready to take some notes.About Drew: Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engagement manager. Before that, he held positions in sales, marketing, account management, and inside sales at different organizations. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Welcome To Paradigm Chimes Podcast Episode 13.Today it is time for you to learn how to listen to podcast.Let us teach you how to enjoy a world you may have never know about.  Podcast Shows.Rob Scribner will help you. Lets do a Paradigm Shift Together.Lets have a constructive talk about it.Join Rob Scribner at Paradigm Chimes, Thanks for listening!Paradigm Chimes Podcast:http://podcast.paradigmchimes.com#trypodcast #paradigmshift  #paradigmchimes #rvlife #robscribner #paradigm  #lawofattraction  #podcast  #howtopodcast  #listentopodcastParadigm Chimes Website:http://www.paradigmchimes.comParadigms and Law of Attraction Learning Series:Imagine 180: http://www.imagine180.comSponsors:Help With Blogs: http://www.helpwithblogs.comIncrease Traffic Network: http://www.increasetrafficnetwork.comNorthwest Custom Marketing: http://www.nwcustommarketing.comSocial Network:Facebook: http://www.facebook.com/paradigmchimesTwitter: http://www.twitter.com/paradigmchimesYouTube: https://www.youtube.com/channel/UCp3bOnoZkeW1kbrpjCNbQYgParadigm Chimes Donations/Support: http://tinyurl.com/lxtcc9jThis music is licensed under a Creative Commons License:Music: http://www.bensound.comParadigm Chimes is a DBA of Cutting Edge Enterprises, LLC and is a registered Corporation in Oregon. RV Travel Buddy is a registered Trademark. We give permission to Embed and Share our videos as long as all text and links are present.Paradigm Chimes is dedicated to self motivation. . All articles/videos are the sole opinions of Paradigm Chimes, and are for entertainment purposes only. © 2015 Paradigm Chimes. We give permission to embed our videos.