Podcasts about w chan kim

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.  You'll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don't work. Wayne speaks on the power of authenticity and shares his journey from sales to marketing. And you'll get a real-world example of an innovative approach that led to a 300% business growth. Plus, practical advice on building authentic connections with your audience.  Tune in to learn how to achieve consistent results in your business and marketing through strategic thinking and self-awareness.   Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/    Connect with Wayne:  Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/fireyourself/   Books Wayne Recommendations:  Man's Search for Meaning by Viktor E. Frankl The Choice by Dr. Edith Eva Eger The Mountain is You by Brianna Wiest The Blue Ocean Strategy by W Chan Kim and Renee Mauborgne He also talked about the Johari Window And his own book: Full Circle Marketing    About Wayne: Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Agency Accelerator, and author of Full Circle Marketing. He's an out of the box, against the grain, thinker.   00:00 The Worst Marketing Strategy Ever 02:22 Introduction to Wayne Mullins and Ugly Mug Marketing 04:25 The Importance of Marketing Over Sales 05:51 Self-Leadership and Entrepreneurial Success 11:03 Tactics vs. Strategy in Marketing 17:55 Emotional Marketing and Customer Connection 23:20 The Power of Being Different 26:49 Innovative Marketing Strategies 28:04 The Power of Evangelists 30:19 Breaking the Mold: Drive-Thru Innovation 32:08 The Importance of Rest and Creativity 33:02 The Value of Coaching and Mastermind Groups 34:43 Choosing the Right Coach 39:54 Embracing Authenticity in Marketing 44:00 Comprehensive Marketing Strategies 49:13 Final Thoughts and Resources

In this Men's Journal Everyday Warrior Podcast episode, Mike Sarraille speaks with economist, business theorist, and professor - Renée Mauborgne. Mauborgne, and her co-author W. Chan Kim are global best-sellers with their book Blue Ocean Strategy which boldly transformed thought on innovation and business growth. Their follow-up book - Beyond Disruption, is out now with three decades of research to redefine how businesses approach innovation.  We discuss the American market compared to what we see on a global scale, and what that could mean for our future generations to take it to the next level. 

*In today's world, competition is becoming increasingly fierce. This leads to bloody battles among competitors who are forced to keep reducing prices while continuously spending money on incremental improvements in product quality. *If they are successful at this, they will merely stay afloat in red oceans. Because other firms are doing the same, everyone is facing the risk of drowning. *Blue Ocean Strategy offers a different way of making business. Instead of swimming in red waters replete with hungry competitors, Kim and Mauborgne recommend finding blue oceans, that is becoming pioneers in new and untapped markets. *Kim and Mauborgne summarize their approach by saying that “The only way to beat the competition is to stop trying to beat the competition”. Theme 1: What is blue ocean strategy? - 0:29 Theme 2: How to find blue oceans & avoid traps - 9:54 Theme 3: How to renew blue oceans - 24:10 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/TomBBBusiness/how-did-cirque-du-soleil-become-so-big-and-what-le-307 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: YouTube. (2019). Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI. [online] Available at: https://www.youtube.com/watch?v=clp-IMpuwaQ. Mauborgne, R. (2019). Stop Competing & Start Creating: How to Be Uniquely Successful With Renée Mauborgne. [online] YouTube. Available at: https://www.youtube.com/watch?v=YLgUnEtN1Ic. Full Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Year of Publication: 2015 Book Author: Renée Mauborgne, W. Chan Kim To purchase the complete edition of this book click here: https://tinyurl.com/pj6cv7av Book Insight Writer: Rafal Jennek Editor: Tom Butler-Bowden Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

Here is what the millennials and Gen-Zs say a lot. And it may even be the reason why some of them leave. Why try to compete to be better at something when you can create your own ocean of opportunities? And maybe understanding this can also expand your opportunities to see how intrapreneurship can work for you by using the blue ocean strategy. Hosted on Acast. See acast.com/privacy for more information.

Quer tirar o melhor proveito dos livros? LEIA COMO UM EMPREENDEDOR: https://linktr.ee/livrosparaempreendedores Se os concorrentes estão te atrapalhando ou impedindo de crescer, este livro nos mostra uma única estratégia para fugir dessa competição e criar seu próprio mercado de consumidores. Espero que gostem e aguardo sempre seu contato para te conhecer e conversar sobre a vida e sobre negócios. --- Support this podcast: https://anchor.fm/tomas-dalke/support

Cuộc Dịch Chuyển Đại Dương Xanh giúp các nhà quản trị cụ thể hóa trong từng ngành, từng lĩnh vực khác nhau. Trên con tàu chuyển dịch đại dương, đoàn thủy thủ phải đặt hết con tim và khối óc cùng với những công cụ tạo lập thị trường mới để lèo lái con thuyền từ đại dương đỏ sang đến đại dương xanh. Cần phải có lộ trình thay đổi nhận thức, chuyển hóa thành hành động và đồng tâm hiệp lực của mọi tổ chức để thực hiện thành công chuyển dịch đại dương xanh. Có thể lấy ví dụ về quyết tâm bức phá khỏi đại dương đỏ của Salesforce.com. Họ đã khởi động một chiến lược tạo lập thị trường để tạo ra một đại dương xanh và khoảng trống thị trường mới. Họ đã tạo ra một giải pháp CRM có độ tin cậy cao và dễ sử dụng, có thể tiếp cận thông qua môi trường web. Không cần phải mua bản quyền phần mềm hay đầu tư nhiều tiền vào cơ sở hạ tầng, triển khai và bảo dưỡng, nên nó đã giảm được tổng chi phí sở hữu của các công ty xuống khoảng 90%. Kết quả là chỉ trong vòng 10 năm kể từ khi thành lập, Salesforce.com đã đạt được hơn 1,3 tỷ đô la doanh thu hàng năm. Họ đã lôi kéo được rất nhiều doanh nghiệp, thu hút khách hàng mới. Ngày nay, Salesforce.com có hơn 15.000 nhân viên và doanh thu hàng năm ở mức 7 tỷ đô la. Đây là một trong rất nhiều câu chuyện minh họa về bước chuyển dịch đại dương xanh thành công. Tải ứng dụng để nghe trọn bộ Sách nói : voiz.vn/download

Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […] The post MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne appeared first on The $100 MBA.

Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […] The post MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne appeared first on The $100 MBA.

Today I sit down with Stacey, founder of Planthaya, to chat business, mindset and CBD. Stacey shares the authentic, unfiltered journey of setting up her own product business, why she never gave up along the way despite many setbacks and how she juggles it all as a busy, working single Mum. Such an inspiring story and love Stacey's take on mindset, wellbeing and taking action. Her business Planthaya is soon to be releasing their own line of high-quality CBD products, so we chat about the benefits of CBD and how Stacey discovered it as a migraine sufferer. Follow Stacey and Planthaya https://www.instagram.com/planthaya/ https://planthaya.com/ https://www.instagram.com/attemptingalifeafter_30/ Stacey's resource: Blue Ocean Strategy by W Chan Kim https://amzn.to/2UtBmLp

Heute präsentiere ich dir „Blue Ocean Strategy“ von W. Chan Kim und Renée Mauborgne und freue mich darauf dir die TOP 3 Konzepte aus diesem Buch mit jeweils 3 konkreten Anwendungsbeispielen für bildende Künstler vorzustellen.

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

In this episode, Foti Panagiotakopoulos joins me. He is the VP for Growth at euroVPS and also the founder of GrowthMentor. In the show, Foti talks about how he started his career as the only non-technical hire at a very technical company. He shares how he used this opportunity to create and shape the role that it is now.He also shares the challenges he experienced and how he tackled these in a very surprising way. Take a listen and find out how!Key TakeawaysIt's okay to make mistakes, as long as you are learning from them, and not making the same mistakes again.Learn from everything you doDon't underestimate the importance of building relationships and networking Take pride in doing the hands-on "dirty work". This teaches you the importance of doing things in the right wayBe realistic about your strengths and weaknesses. Once you know what your strengths are, double-down in themBreak down your goals into achievable pieces that you can complete and tick off your listCreate more than you consumeLearning on-the-fly is a great way to pick up and build the skills and knowledge that you needBootstrapping is a great way to get things startedDon't spread yourself too thinlyBook MentionedFoti recommends reading Blue Ocean Strategy by W Chan Kim and Renee Mauborgne.Connect with FotiYou can connect with and learn more about Foti by visiting his LinkedIn page. Find out more about euroVPS and GrowthMentor.  Support the show

Kako stvoriti prostor bez konkurencije na tržištu? Borba na tržištu može se usporediti s plivanjem u crvenom oceanu punom morskih pasa. Prema riječima autora knjige ‘Strategija plavog oceana’, “jedini način da se pobijedi konkurencija jest prestati se truditi pobijediti konkurenciju”. Pišite feedback, Saša Sve lektire Surovih Strasti nalaze se OVDJE. PREPORUKE ZA LAKŠE I UGODNIJE SLUŠANJE PODCASTA Tri načina kako slušati podcastKako slušati podcast u autu koji nema Mp3 playerTop lista najslušanijih epizoda TRANSKRIPT: Strategija plavog oceana-Chan Kim, Renee Mauborge Autori knjige dijele tržišni prostor na dva oceana: crveni i plavi. Crveni ocean predstavlja sve postojeće industrijske grane danas, dok plavi ocean označava sve industrijske grane koje danas ne postoje. To je nepoznat tržišni prostor. U crvenim oceanima poznata su pravila konkurentske igre, određene su i prihvaćene granice pojedinih industrijskih grana. Plavi oceani, naprotiv, određeni su neotvorenim tržišnim prostorom, stvaranjem potražnje i povoljnih poslovnih prilika. U plavim oceanima konkurencija je sporedna jer pravila igre tek čekaju da se postave. Primjer: Automobilska industrija vuče svoje korijene 1893.godine kada su braća Duryea predstavila svoj prvi jednocilindrični automobil u SAD-u. u vrijeme kada su kočije i laki konji bili glavnim prijevozom. Ubrzo nakon prve pojave automobila u zemlji su se pojavile na stotine proizvođača automobila koje su izrađivali prema narudžbama kupaca. Automobili su bili luksuzna novotarija u to vrijeme. Jedan je model čak nudio električni aparat za kovrčanje kose na stražnjem sjedalu. Stajali su oko 1500 dolara, dva puta više od prosječnog godišnjeg prihoda obitelji. Djelatnost je, ukratko, bila mala i neatraktivna. Henry Ford, međutim, nije mislio tako. Henry Ford je 1908.godine predstavio Model T. nazvao ga je vozilom „za široke slojeve ljudi, izrađenim od najboljih materijala“. Iako se proizvodio samo u jednoj boji, Model T je bio pouzdan, trajan i mogao se lako popraviti. Stajao 850 dolara, upola od cijene postojećih automobila, a do 1924.godine pala je na 290 dolara. Za usporedbu, cijena kočije sa konjskom zapregom u to vrijeme bila je 400 dolara. Na pozornicu automobilske industrije dolazi General Motors. Tvornice GM su izbacivale širok spektar modela, novih boja i stilova koji su se mjenjali svake godine. Suprotno od Fordove funkcionalne, jednobojne, jednomodelne strategije. Budući da su se automobili češće mjenjali, nastalo je tržište rabljenih vozila. Doduše, Japanci su promijenili općeprihvaćenu logiku i nastavili sa neupitnom kvalitetom malih automobila s malom potrošnjom goriva. Njihovi čvrsti, štedljivi automobili stvorili su novi plavi ocean poslovnih prilika. Chrysler je pretprpio najteži udarac i na rubu bankrota otkrio je malo poluteretno višenamjensko vozilo – kombi, stvorivši novi plavi ocean u automobilskoj industriji. Iako je pojam plavi ocean nov, njegovo postojanje nije. Osvrnite se jedno stoljeće unatrag i priupitajte se: koliko je današnjih industrijskih grana tada bilo nepoznato ? Za mnoge temeljne industrijske grane, poput automobilske, muzičke naklade, avionske, petrokemijske, itd.. – nije se čulo ili se u to vrijeme tek počelo uzdizati. Sada okrenite sat unatrag samo za tridesetak godina: Mobilni telefoni, diskontna trgovina, kafići, kućni video, itd.. samo tri desetljeća ranije, nijedna od tih industrijskih grana u konkretnijem smislu nije postojala. Namjestite sada sat dvadeset godina unaprijed – ili možda pedeset i zapitajte se: koliko će danas nepoznatih industrijskih grana tada vrlo vjerojatno postojati? Ako povijest na neki način predviđa budućnost, odgovor je ponvno: Mnoge od njih. Uzmimo za primjer kako je Cirque du Soleil promjenio značenje cirkusa. Umjesto da slijedi uobičajenu logiku, ostaviti konkurenciju iza sebe nudeći dolje rješenje za postojeći problem – stvarajući cirkus s većom zabavom i uzbuđenjem – pokušao je ponuditi ljudima zabavu i...

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Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne --- Support this podcast: https://anchor.fm/bestbookbits/support

Tarik Fadli est un Entrepreneur à succès, avec la société Algo Consulting (SSII présente au Maroc, en Inde, à Dubai et aux Etats-Unis) Nous revenons avec lui sur son parcours inspirant  :  Sa première passion pour l’informatique et sa décision résolue de partir aux Etats-unis faire ses études  Les premières difficultés et jobs étudiants qui ont façonné sa culture du Do it Yourself et l’ont amené progressivement au département informatique de son université où il va pouvoir approfondir son savoir et asseoir sa maîtrise des technologies de développement Son ambition et ses qualités de leader s'étoffent aux Etats-Unis et une fois rentré au Maroc, il se lance dans l'entrepreneuriat avec Algo Consulting où les défis Managériaux à relever sont nombreux !         “Il faut être fou ou naïf pour entreprendre” Son rêve fou avec la solution Emoqataa.ma de lancer une plateforme unique de digitalisation de la relation entre le citoyen et  l'Administration au quotidien “un WeChat à la sauce Marocaine” Sa vision d'un digital inclusif et endogène qui crée de la valeur et des opportunités "Le Digital en Afrique n’est pas le Digital aux Etats-Unis " Les livres qu'il recommande : From Good to Great, par Jim Collins https://livremoi.ma/index.php/good-to-great.html Built to Last, par Jim Collins https://livremoi.ma/index.php/catalog/product/view/id/677650/s/built-to-last/ Blue Ocean’s strategy, par W Chan Kim et Renée Mauborgne : https://livremoi.ma/index.php/catalog/product/view/id/619999/s/blue-ocean-strategy/ The Eight Habit, par Stephen R. Covey https://livremoi.ma/index.php/the-8th-habit-from-effectiveness-to-greatness.html The 48 Laws of Power, par Robert Green https://livremoi.ma/index.php/the-48-laws-of-power.html

Quer aprender a encontrar águas azuis e tranquilas e navegar o seu negócio para um crescimento lucrativo e sustentável? Antes você precisa evitar as armadilhas dos oceanos vermelhos e sangrentos, repletos de concorrentes. Nesse best-seller dos negócios, você vai conhecer a metodologia da “Estratégia do Oceano Azul”, que vem revolucionando a maneira como empreendedores implementam processos criativos de inovação, nos seus negócios e nas organizações.

Já pensou em ocupar um lugar de excelentes resultados com seu negócio em que os concorrentes não consigam alcançar você?Neste episódio, debatemos os pontos-chave do best-seller “A Estratégia do Oceano Azul”, dos autores Chan Kim e Renée Mauborgne. Para isso, conversamos com a Camila Renaux, especialista em Marketing Estratégico, Gestão de Negócios Digitais e Inteligência Artificial.Você irá aprender passo a passo como fazer para criar mercados e tornar a concorrência irrelevante, estruturando seu modelo de negócio para maximizar lucros e entregando uma proposta de valor consistente para os seus clientes.Conheça mais sobre o trabalho da Camila em https://camilarenaux.com.brNo canal do Youtube da Camila você pode encotrar conteúdos sobre esse e diversos outros livros de negócios https://www.youtube.com/user/camilarenaux/Dúvidas sobre qualquer tipo de seguro? Entre em contato com a equipe da Pedro Mello https://www.resumocast.com.br/pedromelloseguros/O ResumoCast é um podcast semanal apresentado por Gustavo Carriconde que investiga um livro de negócios e empreendedorismo em 30 minutos. Assine gratuitamente em resumocast.com.br para receber um novo episódio toda Segunda-feira.

Já pensou em ocupar um lugar de excelentes resultados com seu negócio em que os concorrentes não consigam alcançar você?Neste episódio, debatemos os pontos-chave do best-seller “A Estratégia do Oceano Azul”, dos autores Chan Kim e Renée Mauborgne. Para isso, conversamos com a Camila Renaux, especialista em Marketing Estratégico, Gestão de Negócios Digitais e Inteligência Artificial.Você irá aprender passo a passo como fazer para criar mercados e tornar a concorrência irrelevante, estruturando seu modelo de negócio para maximizar lucros e entregando uma proposta de valor consistente para os seus clientes.Conheça mais sobre o trabalho da Camila em https://camilarenaux.com.brNo canal do Youtube da Camila você pode encotrar conteúdos sobre esse e diversos outros livros de negócios https://www.youtube.com/user/camilarenaux/Dúvidas sobre qualquer tipo de seguro? Entre em contato com a equipe da Pedro Mello https://www.resumocast.com.br/pedromelloseguros/O ResumoCast é um podcast semanal apresentado por Gustavo Carriconde que investiga um livro de negócios e empreendedorismo em 30 minutos. Assine gratuitamente em resumocast.com.br para receber um novo episódio toda Segunda-feira.

Blue Ocean Strategy - by W Chan Kim and Renee Maurborgne 'How to create uncontested market space and make the competition irrelevant'   The Problem: Current markets are flooded with competition. More and more companies are competing for smaller and smaller profit margins. This cut-throat battle leaves the water bloody. This is the Red Ocean. The Solution: Swim away from the competition. Make the competition irrelevant. Find somewhere that is wide open. Create a Blue Ocean.   Grab a copy of the book here: https://www.bookdepository.com/Blue-Ocean-Strategy-Expanded-Edition-Renee-Mauborgne/9781625274496/?a_aid=adamsbooks 

We continue this series on the stages of entrepreneurship with an on air coaching call with Casey Gromer, who is moving from the startup to validate phase in her business. Casey and I dive into the challenges Casey faces on where to focus her efforts and how to connect with the type of clients she is most gifted at serving. Join Casey and me as we discuss defining her service offerings based on her specialized skill set, while diversifying to cater to different clients. If you, like Casey, are in this stage of your business, it is crucial for you to figure out where you wants to grow and put you efforts - it's okay to work with a lot of different people, because knowing your ideal client is not just about who you want to work for, but who you don't want to work for as well. I also have some tips for Casey on getting the language right on her website to attract her ideal clients and the right avatar, and how she can leverage complementary service providers to build up her client base.   Get your Free BizChix Entrepreneur Growth Framework Resource Packet   Connect With Casey Gromer: Website Email Facebook Books or Tools or Events Mentioned: Heil PR 30 Microphone The Five Minute Journal on Amazon Blue Ocean Books by W Chan Kim and Renée Mauborgne Other Links Mentioned: BizChix on Instagram BizChix Episodes Mentioned: 326: The Stages of Small Business – The BizChix Entrepreneur Growth Framework 324: Do You Need a Bookkeeper, CPA or CFO? with Hannah Smolinski 304: The Fortune Is in the Follow-Up 325: Should You Launch A Course? With Kate Ahl and Kelly Snyder Other On Air Coaching Calls   Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Join the BizChix Community This episode was first published at BizChix.com/328. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

In our fast-paced and entertainment-saturated culture, it’s easy to let book-reading fall by the wayside. In fact, many studies show that after college, the average person only reads 3 more books for the rest of their life! And don’t be tempted to think that the reading of books is old-fashioned and no longer relevant. There is power in the written word. And whether you’re an entrepreneur, business person, or simply someone who wants to continue to grow, reading books is an effective way to continue your personal development.   “You will be the same person in five years as you are today except for the people you meet and the books you read.” — Charlie “Tremendous” Jones Click here to download or listen to this episode now. Tip of the Week Since developing Parkinson’s in 2011, I have been receiving deep-tissue massage therapy as part of my treatment. I started with once a month, then once a week, and these days I get 3 massages a week. Here’s what this has taught me: your body is the frame through which you see the world. If the frame is bent, twisted, or in pain… you will experience the world that way. Get over your hangups, and go get a massage from a reputable massage therapist. Try it at least once per week for a month or more and let me know the difference it makes in your life! Spiritual Foundations Pray Prayers of Proclamation. When you have a need, do you pray or do you plead? Do you begin your prayers with words like, “Please God, please! God, I beg You to have mercy!” Prayers that plead and beg imply that your heavenly Father is not willing to help you. Yet, He is far more gracious and willing to give to you than you are willing to ask, think or imagine. (Ephesians 3:20) He desires above all things that you prosper and be in health, even as your soul prospers. (3 John 1:2) In fact, long before you have a need, God has already met that need. Long before you knew you needed a Savior, He sent His Son to be your Savior. This is your God! He is a good God. So when you beg Him for something, you are actually saying that He is reluctant to give and needs to be persuaded strongly before He will move. Yet, He is not like that. Jesus knew the heart of the Father. When He saw the woman bound with a spirit of infirmity, He did not pray, “Oh Father! She has been suffering for 18 long years! I beseech You, Father, have mercy on her. Please, please heal her!” No, when Jesus saw her, He immediately proclaimed, “Woman, you are loosed from your infirmity!” He spoke this way because He knew the heart of the Father. He knew that the Father wanted her delivered from her crippling condition. At the end of a church service, I don’t stand and pray, “Oh God, please bless Your people. Oh God, do keep them. Oh God, be ever so gracious to them!” Instead, I proclaim, “The Lord bless you. The Lord keep you. The Lord make His face shine on you and be gracious to you!” Beloved, when you pray, proclaim your healing, protection and provision because your Father’s heart overflows with love for you. And when you declare it, He sanctions it. When you declare it, He establishes it! Feature Presentation “9 Reasons You Need a Book-Reading Plan“ Here are 9 reasons you need a book-reading plan: Reading helps keep you current. Books can help keep you current on business trends and strategies. You can either spend thousands of dollars flying around the country going to seminars and masterminds or spend a few dollars on a book! Consider reading Michael Hyatt’s book, Your Best Year Ever – A 5-Step Plan for Achieving Your Most Important Goals. Provides material for your own writing and podcasting. Reading books offers you fresh information, strategies for presenting that information, and great stories to share with your readers. Read Chris Ducker’s book, The Rise of the Youpreneur. Reading books exercises your brain. Joseph Addison wrote, “Reading is to the mind what exercise is to the body.” Believe me, in this competitive environment, you don’t want a “flabby” brain!  I challenge you to read a book like, Miracles by Eric Metaxas. I guarantee that book will give your brain a workout.   Expands your worldview. Let’s face it. Most of us live and work within a fairly small bubble of relationships. Our market is defined by what and who we know. Reading can broaden our perspective. Consider reading, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W Chan Kim. Stimulates new ideas. Frequently, I’ll be reading a book and the content I’m reading launches me into a totally new idea. Reading does that! If you need some fresh ideas and new thinking for your business, read a book. Try reading, The 4-Hour Work Week by Tim Ferriss. Increases your vocabulary and conversational skills. Whether you realize it or not, when you’re reading, your mind assimilates new words and phrases. These new modes of expression become part of your vocabulary and find their way into your conversation without your conscious effort. Read Perry Marshall’s book, Evolution 2.0. Makes you a better writer. When you read a book that’s well written, your own writing begins to take on the qualities that you admire in others. Here’s a book that focuses on writing skills, but also features writing at its best: On Writing Well by William Zinsser. Corrects and/or corroborates your thinking. Reading what others think about a topic can either correct our misconceptions or confirm what we’ve held to be true. A best-selling classic that will either challenge or confirm your beliefs is Lee Strobel’s The Case for a Creator. Enriches your life. So far, we’ve been talking primarily about growing our intellect and our business. But reading for pleasure offers many benefits as well. Reading a book before bedtime is a great way to wind down and relax. Recreational reading opens a whole world of history, intrigue, humor, adventure, and fantasy. Reading kicks the borders off your imagination. Patrick Rothfuss’s epic novel, The Name of the Wind, is sure to provide you with an enriching experience. Creating A Reading Plan Commit to read a book a month. Create a list of books that you want to read. Read on an e-device or paper. (Consider the option of highlighting and scribbling notes in the margins of a printed book.) Find a reading buddy. Listen to audiobooks. (The retention rate for listening to a book drops significantly over reading it.) Resources Mentioned In This Episode Permission to Prosper is your key to unlock the vaults of wealth, wellness, and wisdom that will prosper you and everyone around you. Join us at this life-changing event, where we will help you construct your own prosperity blueprint… remove the inner conflicts about money, wealth, and possessions… and learn from our world-famous speakers, including Jeff Goins, and more surprise guests to be announced soon. VIP seating and red carpet perks are also available, including personal time with Ray. To get the details, and to get your ticket now at the lowest possible price, go to permissiontoprosper.com   Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.  

Being a banker, Ash Exantus aka Ash Cash, saw many high-salary workers struggling to qualify for loans. After almost losing his house, he changed his relationship with money and sought to help others do the same. Ash has been interviewed by CNN, New York Times, Wall Street Journal, Black Enterprise, BET and many more. Today, he shares his story and explains why Jay-Z’s latest album inspired him to pen The Wake Up Call: Financial Inspiration Learned from 4:44, a step-by-step guide to help others create a dynasty and achieve financial freedom.   Key Market Insights From Harlem, NYC, grew up in the Nicholas Housing Projects Became a teller at 19 and loved banking, eventually rising to CEO of a credit union in Long Island Noticed high salary workers struggling to get approvals for loans because of debt to income ratio Mind Right Money Right was his first book Economic discussions center on pay scale and the middle-class based on income, but not wealth People who make more money, start spending We were taught to work hard for money, but wealthy people make money work for them First step to change your money relationship: Find out where the money is going, track it for the first 30 days Almost lost his house, but renting his house saved his life and his marriage Most divorces are rooted in financial strain Loved the feeling of getting the rent check at the beginning of each month Started writing and began getting passive income as an author It’s okay to like nice things, but live below your means Almost cried when he heard “The Story of OJ” by Jay-Z Generational wealth is the key Many factors contribute to wealth disparity amongst African-Americans If your corporate job is taken away, how will you feed your family? The goal has to be ownership   Bull’s Eye Tips: Winning Your Market: Automate Tracking Market Changes: Track your finances (Men lie, women lie, numbers don’t) Daily Habit: Meditate everyday and night (This spiritual stuff really works)   Resources: The Wake Up Call: Financial Inspiration Learned from 4:44 by Ash Cash Mind Right Money Right by Ash Cash What the Fico by Ash Cash  Best Business Books: Blue Ocean Strategy by W Chan Kim  Digital Resources Acorns – App to round up purchases to your nearest dollar for automatic savings  Tweet This: Don’t work for money, make money work for you “Until you own your own, you can’t be free” Places to Grab a Bite in Harlem: Seasoned Vegan – 113 and St Nicholas  Connect with Ash: Website: Iamashcash.com Social Media: @Iamashcash – Twitter, Facebook, Instagram Email: info@iamashcash.com Leave us a review and rating on iTunes or Stitcher. Be sure to check out more info at TargetMarketInsights.com.  

Strategic consultant and former rocket-scientist Fred Pelard has worked with brands like Nike, Barclays, the Guardian and more, and is the author of [_How to be Strategic_](https://www.amazon.co.uk/dp/0241423031/). Fred lays out the difference between management and strategic consulting, creating space for structured brainstorming, and solving complex problems. > Being strategic is a skill, and you can learn it. There are four key ways of solving problems, which Fred has identified as the Expert Way, the Analytical Way, the Creative Way and the Strategic Way. He also outlines the Strategic Rollercoaster, which charts the interactivity between creative and analytical thinking. > You have to be Tigger before you're Eeyore Graham and Fred discuss W Chan Kim's successor to the golden rule: “treat others as _they_ would like to be treated”, breaking complex problems down into threes, and the Happy Line. > There are three different types of jobs: product, process, performance. Finally, Fred reveals how he's able to read between 20 and 30 business books in a month, and shares his skepticism of the “productivity industrial complex”. [Graham Allcott](http://www.grahamallcott.com/) is the founder of [time management training](http://thinkproductive.co.uk/) company [Think Productive](http://thinkproductive.co.uk/). This podcast is produced by [Origin](https://origin.fm/).