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She thought her communication was fine. It was the one thing quietly dismantling everything she was trying to build. Genea Barnes was likable. People loved being around her. She was warm and easy to be around. And for years, she told herself that meant she was a good communicator. But her art career never took off. Her business kept shapeshifting to match everyone else's opinions. The man she was falling in love with remained a near-stranger after months of being together. And she didn't understand why. The answer wasn't a skill gap. It wasn't confidence. It was something older and quieter than either of those things. Somewhere along the way, she had learned that saying what she truly thought, asking what she actually wanted to know, and letting people see the real thing inside her came with real consequences. So she adapted. She filled the silence with the “right” words while keeping the true ones locked away. And that one learned pattern cost her more than she knew. This episode goes inside that pattern and what finally changed. Here's what's waiting in this conversation:
She sat down at a piano at seven years old and played a song she had never learned. Both hands. First try. Every adult in the room went silent. That was the moment Debby Meadows discovered what she was made of. And it was the moment other people decided what that gift was for. In this episode, Genea sits down with artist, musician, and educator Debby Meadows for a conversation about what happens when the most alive part of you becomes someone else's resource. Debby grew up in a high-control religious environment where her extraordinary musical gift was celebrated and claimed in the same breath. She gave everything she had, for free, to a system that called it holy. And somewhere along the way, the music stopped being hers. Then it stopped altogether. For almost twenty years, Debby didn't touch an instrument. Not because life got busy. Because owning her gift had become too dangerous. This is the conversation for the creative, the over-giver, the devoted one who has quietly wondered why the thing that once made them feel most alive now feels like a distant memory. Here is where this episode cracks open:
She did everything right. Followed every rule. Protected every job. And it cost her her friends, her freedom, and her peace. Genea Barnes grew up in a home where the rules changed without warning. So she did what made sense … she became the best rule-follower she had ever seen. And when something threatened the structure of the rules, she controlled the people breaking them. She reported coworkers. She went around friends' backs. She maneuvered quietly from the background and called every bit of it doing the right thing. It wasn't until decades later that she understood what it had actually cost her. Not just the friendships. Not just the peace. But the freedom she didn't even know she was desperate for. This episode is one of Genea's most honest confessions yet. Pull up a chair for the parts of this story nobody says out loud:
He walked out of that meeting and thought: this is a life sentence I never agreed to. Young Han was a CFO in Silicon Valley, building the kind of startups that made people nod with respect. He had the title, the funding, the accolades. And he was quietly, deeply depressed. He didn't recognize it as depression. It just looked like going through the motions, gaining weight, losing his spark, and pretending everything was fine. Then he sat across from a financial planner. Four hours. A responsible retirement strategy. And a slow realization that the plan amounted to: live a kind of shitty life for 25 years, hope to afford another shitty life for 25 more, and pray you die before the money runs out. That was the crack. In this episode, Genea sits down with Young Han, CFO, entrepreneur, father of two, to trace the full arc from that meeting to a five-year sprint that rebuilt everything. They talk identity loss, the loneliness of evolving, and what it actually costs to stop performing someone else's version of enough. Four moments from this conversation that don't leave you:
She didn't just lose everything. She lost everything she'd spent her whole life trying to become. Kirsten Franklin entered this world with the odds stacked. Adopted by white parents in a homogenous neighborhood in the 1970s. Neurodivergent in a world that had no framework for that. Straddling two financial realities after her parents divorced — one where money was easy, one where everything was a struggle. She made a decision early: she was going to make F-you money. She was never going to be poor again. So she became a lawyer. And then a colleague systematically dismantled her career. Then the 2008 financial crisis hit. Then her license was suspended. Then she found herself a single mother with an infant and no place to live. The universe, as Kirsten tells it, had been tapping her on the shoulder for years. She just didn't listen. So it took everything. In this episode, Genea and Kirsten trace the full arc … from a childhood of feeling unwanted and out of place, to the ego-driven climb, to the total collapse, to the woman who now wakes up like a kid on Christmas morning and helps high-achievers become unfuckwithable. They talk about control, denial, the difference between intellectual knowledge and embodied change, and why your leaky vessel has to shatter before it can hold anything worth having. Four moments from this conversation that don't leave you:
She had hundreds of books sitting in her hallway. And she still couldn't let herself be seen. Genea Barnes traveled the country photographing ghost bikes. She ran a Kickstarter. She finished the book. But when it came time to put it into the world... she couldn't do it. Not because the work wasn't good. Because being seen came with consequences she hadn't healed yet. In this episode, Genea tells the full story of that project and uses it to crack open something most people never talk about. Procrastination isn't laziness. It's not a discipline problem. It's what happens when your nervous system learned that joy, creativity, and being fully seen weren't safe. If you're a creative or entrepreneur who can do everything for everyone else but freezes on the things that matter most to you... this episode will change how you see yourself. Here's what the ghost bikes taught her about all of it:
The worst inner demons don't start out looking like demons. Lilia Bogoeva was 12 years old when she found her first sense of control. She called it a "project." The world would later call it anorexia. And for a little while, it actually felt like freedom. This is a conversation about how our survival strategies start out as gifts. How the restrict/explode cycle isn't a flaw in your character, it's a nervous system doing what it was taught to do. And how creative expression might be the most underrated path back to yourself. Genea and Lilia trace the full arc: eating disorders, substance abuse, identity fragmentation, emotional restriction, and the breakthrough that happened when Lilia stopped trying to feel the "right" emotions and started letting them move through her. Four moments from this episode that stay with you:
If you want a life massively different than the one you grew up in, you're kind of f^cked. Unless you know how to dismantle the cage. Genea doesn't hold back in this one. She walks through the brutal truth most people don't want to hear: the dynamics you learned in childhood … how you got safety, love, attention, needs met … are the exact dynamics you're replicating in your business, relationships, and health. If you grew up scrambling for needs that were always slipping away, you're still scrambling. If you grew up keeping things casual and safe because commitment felt dangerous, you're still doing that too. The way you dealt with the world as a kid is how you're still dealing with the world. And it's why your business feels stuck, your relationships feel hollow, or your success never feels like enough. Genea shares her own story … growing up with an unpredictable mother who told her hunger was "a figment of your imagination," and a stepdad who brought stability but stayed casual, never fully showing up. That became her model: casual equals safe but incomplete, committed equals anxious and never enough. And she repeated it everywhere … in romantic relationships, in jobs, and most devastatingly, in her business. In this episode, Genea reveals:
Peace and harmony looked like an empty apartment and a recliner. That's when he knew something was wrong. Dave Shotgun Shell spent decades chasing adrenaline … football, MMA fighting, even karaoke when his body couldn't take the hits anymore. After multiple concussions and near-death experiences starting at age two, he subconsciously became addicted to intensity. But when the crashes started outweighing the highs, he swung hard in the opposite direction: two hours of meditation daily, seeking peace and harmony. What he got instead was an empty apartment, a divorce, kids who lived elsewhere, and an isolated existence with nothing but four white walls and a recliner. He had achieved perfect peace. And zero impact on the world. This conversation with Genea digs into the cost of extremes, and what happens when you finally stop escaping into either adrenaline or spirituality, and start living from the middle. Dave and Genea explore:
She held his hand while he died. Genea was four years old. He was a Vietnam vet. A junkie. And the only person around who made her feel loved. Her mom was emotionally unavailable, physically abusive, and gaslighting her constantly. So this man up the street became her best friend. He gave her what her mom couldn't. Belonging. Encouragement. Safety. And then he overdosed. And she watched him die. That was just the beginning. Trauma stacked on trauma until Genea's entire nervous system was wired for one thing: survival. She never wanted her trauma to define her. But it did. It defined every job she took. Every relationship she stayed in. Every dollar she made. She couldn't make more money than her mom. She couldn't step into what she wanted. She couldn't hold joy when she found it. In this raw solo episode, Genea opens up about:
Your no doesn't land because there's something deeper at play. Genea spent years behind a bar, unable to say no to doing shots with customers. Come on, just one drink. Just one more. She'd start every shift saying she wasn't drinking, and end it five shots deep. Not because she wanted to drink. Because her no was laced with guilt, fear, uncertainty. Fear that they'd be upset. Guilt that their experience wouldn't be good. All stemming from being a child who made her mom's (and everyone else's) feelings her responsibility. This episode breaks down why saying no feels impossible and what's actually happening underneath. Genea shares stories that cracked the pattern open. The structures she built just to protect herself from having to choose. The anxiety that came up when she finally started putting her experience first. She reveals:
You might not like this one. If you're someone who does a lot for other people, buckle in. Because Genea is about to challenge the story you've been telling yourself about why you give so much. You think it's because you care. And yes, you do care. But the capital T truth? There's something deeper. Something you're avoiding by making everyone else feel better. Genea shares her own pattern of over-giving. Hours researching to help an ex-boyfriend's health issues. Lying awake trying to solve clients' problems. Never taking time off because she "cared" so much about the company. But all of it (yes all of it) was running from unresolved pain inside herself. Here's what this episode reveals:
The to-do list isn't the enemy. Your relationship with it is. You know the pattern. Spin it in your brain. It feels like 500 things. But when you write it down. It's only five things. And even when you finish, there's no relief. Just more tasks. More pressure. More proof that you'll never catch up. Genea shares a story about being trapped in a closet as a child at night. Literally tied up. Waiting for light under the door. And what she discovered about freedom in that moment changes everything about how you approach your overwhelm today. Here's what opens up in this episode:
In this episode of Lais and The Coach, we sit down with transformational mentor, trauma specialist, and host of the Be The Wolf podcast — Genea Barnes — for one of the most honest conversations we've ever had about identity, self-sabotage, and why most transformations still don't feel good on the inside.If you've ever:✔ lost the weight✔ hit the business goal✔ ended the toxic relationship✔ built the “better life”…only to STILL feel like the same old version of you — this is the episode you need.
What if joy could last … without worrying that it'll end? You've done the work. You've built the business, shown up for the relationships, pushed yourself to grow. But there's this feeling you can't shake. Like something bad is waiting on the other side of success. Like the moment you finally relax, it's all going to fall apart. Genea calls this the upside-down pattern. It's when your nervous system learned early on that stepping into what you want comes with consequences (and not the good kind). So now, even though you're working toward your goals, your subconscious is working just as hard to make sure you never actually get there. Or if you do, you lose it. This episode unpacks:
Most people spend their whole lives changing everything except the thing that actually matters. They switch environments. Learn new skills. Even shift their beliefs. But the deeper patterns stay untouched. Genea maps out the six levels of change and shows you exactly where transformation breaks down and where it finally takes root. Here's what unfolds:
You don't need to know how. You just need to say yes. Melissa Perlman didn't have construction experience, speak Spanish, or a detailed business plan when she moved to Tulum after 9/11. She had a spark. A vision. And the courage to follow breadcrumbs instead of blueprints. That spark became Amansala, one of Tulum's most iconic wellness destinations. Genea and Melissa dive into:
You've been taught that being selfish is bad. That putting others first is virtuous. That sacrifice is the path to love, respect, and success. But here's the truth: that mindset is killing your business, your relationships, and your joy. In this bold episode, Genea dismantles the "service to others" trap and reveals why putting yourself first is the most generous thing you can do. In this episode, you'll hear:
Being smart isn't the problem. You can be brilliant and still invisible. What may be super clear to you doesn't always resonate to others. And as a result, people don't remember or care about what you have to say. Genea talks with Brian Miller, a message design expert who teaches people how to explain big ideas in ways that actually stick. Brian works with scientists, researchers, and industry leaders, but the lessons here? They're for anyone who needs people to understand them. Entrepreneurs. Leaders. Creatives. Coaches. Experts. And even Parents. If you've got something to say and people aren't getting it, this episode is for you. This conversation gets real about communication:
On the surface, life and business look good. You're checking all the boxes. But something still feels off. In this episode, Genea reveals why most entrepreneurs feel like they're living a "level 6 (ir lower) life" even when they've achieved success on paper. The issue isn't your strategy, your work ethic, or your talent. It's your decision-making mechanism … the invisible autopilot system that's been running your life since childhood. Genea walks you through:
Weight and fertility is far more complex than BMI numbers suggest. Dr. Michelle Wellman and Nicole McPherson from Fertility SA tackle this sensitive topic from both female and male perspectives. Dr. Wellman examines the complete weight spectrum, from the overlooked dangers of being underweight to obesity complications, addressing clinic BMI requirements, eating disorders' hidden impacts, and insulin resistance in PCOS. Nicole McPherson unpacks how weight affects male fertility and sperm quality, an often-ignored piece of the fertility puzzle. Together, they provide evidence-based guidance on when weight truly matters for conception, when it doesn't, and how both partners can optimise their health beyond the scale. This episode is proudly supported by Fertility SA powered by Genea.
You can grow revenue and still go broke. In this episode, Genea sits down with Kimberly Spencer to unpack a pattern most entrepreneurs don't see coming: money bulimia. It's the cycle of bringing in more revenue while watching profits vanish, expenses pile up, and cash flow disappear. Kimberly knows this pattern intimately because she lived it first with food, then with relationships, and finally with business. She traced it back to childhood chaos, the need to control what felt uncontrollable, and a deep-seated belief that she didn't deserve to keep what she earned. This conversation goes beneath strategy and into the subconscious drivers that keep capable entrepreneurs repeating the same financial patterns over and over. You'll hear:
Most people live a life defined by trauma … without even knowing it. In this episode, Genea dismantles the misconceptions around trauma. She reveals why most people stay trapped in cycles that prevent them from ever getting what they want. She exposes how unprocessed emotions from overwhelming events create false stories about who we are. And how these stories end up running our businesses, relationships, and entire lives. Genea gets raw about trauma. And gives you a clear path to not letting it be the excuse as to why your life is not the way you want it to be. She breaks down what happens to your nervous system when you experience traumatic events. And how it keeps you focused on what you don't want instead of what you want to create. This conversation dives deep into:
Sau nhiều năm điều trị hiếm muộn, Isabel Lewis lại đối mặt cú sốc khi phòng khám Genea Fertility bị tin tặc tấn công, làm lộ dữ liệu y tế nhạy cảm. Vụ rò rỉ khiến hàng trăm người Úc cân nhắc kiện tập thể, có thể trở thành phép thử đầu tiên cho cải cách Đạo luật Quyền riêng tư.
Most entrepreneurs dream of the windfall moment when everything takes off. Nik Agharkar lived it and discovered why it's not always a dream come true. His innovative approach to client acquisition exploded his law practice from nothing to $5M in nine months. But success without structure became his nightmare. The very growth he'd fought for forced him to sell his practice and become an employee again. Now, Nik's playing an entirely different game. In this honest conversation with Genea, he shares what he's learned about sustainable growth versus unsustainable speed. The insights that emerged from this conversation:
Most successful people are living someone else's version of their life without even realizing it. You know exactly who you're supposed to be in every situation. You've learned to tone down your excitement, dim your personality, and hide the parts that might make others uncomfortable. The problem? You've gotten so good at being what everyone needs that you've completely lost touch with what lights you up. Genea dives deep into why high-achievers often feel empty despite external success and how the "hologram self" we create for safety actually blocks us from experiencing genuine fulfillment in business and life.
The first phone call to a fertility clinic can be one of the most vulnerable moments in someone's journey to parenthood. In this heartwarming episode, Leana Fallen, Patient Engagement Coordinator at Fertility SA, shares the crucial role she plays in making that first interaction meaningful and supportive. Leana discusses how patient engagement goes far beyond scheduling appointments - it's about creating a foundation of trust, understanding, and care from the very first conversation. She reveals the thoughtful approaches used to make patients feel heard, supported, and confident in their next steps, even during what can be an overwhelming time. From handling emotional phone calls to coordinating care between different specialists, Leana's role demonstrates how the human touch in healthcare can transform a clinical process into a compassionate journey. This conversation highlights the often-overlooked but vital importance of patient engagement and how the right first impression can set the tone for an entire fertility experience. Whether you're considering making that first call or curious about what happens behind the scenes at fertility clinics, this episode showcases the dedicated professionals who ensure every patient feels valued from day one. This episode is proudly supported by Fertility SA powered by Genea.
Connect with Arthur: Connect to Arthur: Email: arbarnesbiz@gmail.com Facebook: https://www.facebook.com/arthur.r.barnes/ Instagram: https://www.instagram.com/coacharthursupermanbarnes/ Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/ About Arthur: Arthur R. Barnes is a Certified Mindset Coach, Neuroscience Practitioner, and High-Flow Performance Strategist with over 32 years in ministry and pastoral leadership. A 7-figure business builder, Arthur helps faith-driven entrepreneurs, real estate professionals, and executive leaders align their mindset, mission, and momentum—without burnout. His signature belief? “There's always another level.” Through soul-rooted strategy and system-driven coaching, Arthur empowers you to grow a business that feels like you—bold, purpose-filled, and wildly impactful.
Building something the world doesn't understand requires more than strategy and determination. It requires the internal capacity to withstand loss, criticism, and the constant voice in your head saying you should just do what everyone else is doing. Most entrepreneurs think they want to be trailblazers until they face the real cost. In this episode, Genea reveals the messy, powerful truth about what it takes to carve your own path and why most people give up before they ever really begin. Here's what this episode explores:
The most successful people aren't the ones who learned to be perfect. They're the ones who learned to be real. Genea welcomes Carrie Trabue, former trial lawyer and CEO, for a conversation that cuts straight to the heart of what it takes to step into your authentic power. From surviving sexual harassment in her early legal career to launching LawSphere at midlife, Carrie's journey reveals how our greatest challenges often become our greatest strengths. This episode explores the messy, necessary process of shedding the versions of ourselves we created to survive, fit in, and keep others comfortable. It's about the courage required to move from background singer to lead singer in your own life. Here's the transformation you'll witness:
It's the paradox every high-achieving entrepreneur knows but rarely admits: you can execute flawlessly for clients, plan perfect events for friends, and solve everyone else's problems with ease. But when it comes to your own dreams and business vision, you procrastinate, doubt, and second-guess every move. In this episode, Genea reveals the hidden programming that creates this pattern and why it's not a willpower problem. She shares her own story of completing a meaningful photography project only by tricking her subconscious into making it about others, and breaks down the two distinct paths every entrepreneur faces.
Peter Kennedy built and sold Tagger Media for $140 million. On paper, he had everything. In reality, he was chasing his grandfather's identity and running from the belief that he was fundamentally broken. The day after closing the deal, he woke up deeply depressed, realizing that all the success in the world couldn't fill the void inside. In this raw conversation, Peter shares his journey from fear-driven CEO to conscious leader building an AI company that puts employee growth above profits. This isn't just another success story … it's a blueprint for what happens when you stop running from yourself and start building from who you really are. Here's what we dive into:
You've read the books. Hired the coaches. Built the funnels. Posted daily. Optimized everything. And somehow your business still feels like you're pushing a boulder uphill. In this episode, Genea exposes the hidden pattern that's been sabotaging entrepreneurs for years: the subconscious need to please others, follow rules, and avoid judgment. When you're more worried about doing things "right" than doing what's right for you, your business becomes a prison instead of freedom. This isn't about strategy. It's about the invisible decision-making mechanism that's been running your life. Here's what Genea uncovers in this game-changing conversation:
Afternoon Headlines: US Beef imports ban lifted, Former PM Scott Morrison addresses US Congress, and Brian Kohberger sentenced for Idaho University student murders. Deep Dive: Genea IVF is the latest company to reveal the enormity of a major data breach that has compromised the private medical information of thousands of its patients. In this episode of The Briefing, Natarsha Belling is joined by one of the victims of the data breach who reveals exactly what confidential details the hackers were able to steal and then publish on the dark web. Anna says patients should have confidence that their private details will be kept safe and has an important warning for others. You can read Genea's statement on the incident in full here. Follow The Briefing: TikTok: @thebriefingpodInstagram: @thebriefingpodcast YouTube: @LiSTNRnewsroom Facebook: @LiSTNR NewsroomSee omnystudio.com/listener for privacy information.
Drew O'Brien is the first to tell you he was being a fake in his business. He was a successful designer teaching clients about authentic branding while wearing a costume of khakis and button-downs, speaking in a voice that wasn't his own, trying to be who he thought would get paid. In this conversation, Genea explores the exhausting performance of entrepreneurship and the courage it takes to stop being who you think people want and start being who you are. Drew's transformation from "The Design Company" to "We Make Cool Shit" isn't just a rebrand. It's a masterclass in what happens when you finally bet on yourself … your TRUE self. Genea and Drew dive deep into the transformation that happens when you choose authenticity over approval:
The feeling that there's never enough time, money, or energy isn't just stress. It's the invisible force controlling your business decisions. Most entrepreneurs don't realize they're operating from lack. They think they're being strategic, responsible, efficient. But Genea reveals how this underlying emotion creates a cycle of short-term choices that keep you busy but not growing. From procrastination to people-pleasing to that constant feeling of being behind, it all traces back to the same source. This episode uncovers the patterns that keep you spinning:
Some of the most wanted, most loved children in the world are conceived through the incredible gift of donor conception. In this heartwarming episode, Senior Fertility Counsellor Brooke Calo from Fertility SA powered by Genea brings over 20 years of women's health experience to guide us through the beautiful, complex world of donor conception. From the evolving legislation, to the deeply personal process of donor selection, Brooke breaks down what intended parents really need to know about this special pathway to family building. We explore the practical differences between known and unknown donors, how recent Medicare changes are making treatment more accessible, and the emotional journey of creating families through the extraordinary act of genetic generosity. Whether you're considering donor eggs, sperm, or supporting someone who is, this conversation offers honest insights that honour every family's unique journey while celebrating the beauty of how donor-conceived people come to beThis episode is proudly supported by Fertility SA powered by Genea
What if the hardest conversations are actually the gateway to your deepest connections? Megan O'Nan learned this the hard way when she was outed in Mississippi and faced rejection from everyone she loved. Instead of running forever, she came back to heal those relationships and discovered something powerful: when you lead with your vulnerability instead of your defenses, everything changes. In this conversation with Genea, Megan shares the tools that transformed her most painful relationships into her strongest ones. Here's what they explored together:
You've invested in courses, worked with coaches, and followed all the manifestation advice. Yet your business still feels like an uphill battle. In this episode, Genea reveals why the popular "become the person who has what you want" formula keeps entrepreneurs spinning their wheels instead of creating real change. Through a powerful story about a business owner who overcame bullying but created new problems, she shows how focusing on surface-level traits like consistency and discipline misses the deeper work that actually transforms your results. Here's what this conversation will shift for you:
In this episode, Genea sits down with business and lifestyle strategist Kathy Feather to explore the uncomfortable truth about change resistance in business. Together, they dive into why successful entrepreneurs must embrace change, even when it feels terrifying. Through Kathy's journey from risk-averse corporate employee to business owner, listeners gain insight into the real reasons many entrepreneurs resist change and how it silently caps their growth. For anyone who feels the tension between security and freedom, this conversation illuminates the path forward. Listen as they explore:
When you've tried multiple coaches, courses, and "proven" systems but still can't break through to consistent success, the issue isn't what you're doing. It's the psychology driving every decision you make. In this episode, Genea reveals why traditional mindset work barely scratches the surface and what's really keeping you from the business growth you want. Here's what this conversation will shift for you:
在Genea生育诊所发生数据泄露事件四个月后,一位客户表示自己对调查进展几乎一无所知(点击收听)。
There's a difference between making money and building wealth. Between achieving success and sustaining it. David Meltzer learned this the hard way when he lost over $100 million and had to tell his mother he'd lost her house too. In this powerful conversation with Genea, David shares the three distinct phases of his entrepreneurial journey and the internal shifts that changed everything. This isn't your typical rags-to-riches story. It's about the hidden costs of building from scarcity, the emptiness that can come with external success, and the moment David discovered that his biggest problem wasn't his circumstances, it was his relationship with them. The insights David shares go straight to the heart of what it means to build something sustainable:
Most entrepreneurs don't realize stress is making their business decisions. They think it's normal to feel wired, tense, and "on edge" all the time. But stress isn't a badge of honor. It's the thing quietly destroying your long-term success. In this episode, Genea Barnes uncovers the real reason stress hijacks your creativity, collapses your capacity, and pulls you out of alignment. It's not about working harder. It's about shifting how you relate to pressure, so your nervous system isn't running the show.
In this episode recorded live from Transact 360, Dustin sits down with Mike Maxsenti, SVP of Product at Genea, to explore how higher ed is embracing digital transformation—specifically in the world of campus security. They unpack how mobile credentials, cloud-based access systems, and IoT sensors are changing what it means to create a safe, smart, and student-friendly campus.From eliminating tailgating to managing dynamic commuter access, this conversation goes beyond buzzwords and surfaces actionable ideas for campus leaders ready to upgrade their infrastructure and student experience.Guest Name: Mike Maxsenti, SVP of Product, GeneaGuest Social: LinkedInGuest Bio: Mike Maxsenti is the Senior Vice President of Product at Genea, where he leads the product organization. As the co-founder of Sequr Access Control, acquired by Genea in 2019, Maxsenti leverages his expertise to drive customer-centric innovation, helping enterprise companies and commercial properties enhance security, efficiency, and user experience. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode, Genea dives deep with Roger Pearson, a tax professional who learned the hard way that strategy without foundation leads nowhere. After decades of starting businesses that never quite thrived, Roger discovered what was missing: the "why" behind business fundamentals. This conversation reveals the hidden reasons so many entrepreneurs struggle despite working hard and following expert advice. Roger shares how his journey from frustrated serial entrepreneur to successful business advisor taught him what schools never teach and most coaches never explain. The insights in this episode will shift how you see your business:
The most capable entrepreneurs often struggle the most with asking for help. In this episode, Genea exposes the invisible patterns that keep business owners trapped in cycles of overwork and isolation despite their best efforts. Drawing from her own journey and client transformations, Genea illustrates why the energy behind your ask matters more than the words you use. And the “ask for help” blind spots that limit your business growth. This episode explores:
In this episode, Genea Barnes and Anthony Markey unravel the painful myth that's keeping purpose-driven entrepreneurs trapped: the belief that resistance equals laziness. Anthony, podcast host of "I Know A Guy," reveals how he went from hating parts of his business to discovering his zone of genius in meaningful connections. This conversation offers a permission slip to stop pushing against your nature and start flowing with your purpose. This episode pulls back the curtain on:
What if the version of you running your business isn't actually you? In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them. You'll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustainable success, and how shifting your inner foundation can change your revenue, your relationships, and your reality. If you're chasing growth but feeling off, heavy, or misaligned, this conversation will bring clarity and grounded direction. Here's what Genea gets real about: