Podcasts about mauborgne

Kevin Evers: There's Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He is the author of There's Nothing Like This: The Strategic Genius of Taylor Swift*. You may love her music. You may not. You may think she's a business genius…or perhaps no. But one thing is for sure, you cannot ignore Taylor Swift. In this conversation, Kevin and I explore Swift's strategic approach and what every leader can learn from her success. Key Points Swift knows exactly her “job to be done” and delivers on it consistently. Swift treats her fans' emotions and experiences with respect and they respond in kind. Andy Grove famously said that only the paranoid survive. It's one of many traits that helps Swift stay successful. Swift's transition to pop was promotion-focused rather than prevention-focused to a promotion-focused. She led the story of her transformation. Not only is Swift clear on her vision, but she regularly reflects on the difficult steps to get there. Swift is a remarkable example of antifragility. Not only does she withstand stress and shocks, they make her stronger. Resources Mentioned There's Nothing Like This: The Strategic Genius of Taylor Swift* by Kevin Evers Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) The Reason People Make Buying Decisions, with Marcus Collins (episode 664) How to Keep Improving, with Maurice Ashley (episode 697) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode, we're breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it's time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We'll dive into real-world case studies — from Bretman Rock's shift from beauty influencer to lifestyle icon, to Brittany Broski's move beyond TikTok into podcasting and mainstream media, and how Jackie Aina built a luxury brand beyond YouTube. Plus, we'll explore what astrology and market trends can teach you about timing your pivot for maximum success.Throughout the episode, I also reference major business and creative strategy books like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Show Your Work by Austin Kleon, Big Magic by Elizabeth Gilbert, The Creative Act: A Way of Being by Rick Rubin, and more — sharing how their frameworks can be applied to modern creators and entrepreneurs navigating niche pivots and brand reinvention.If you're a creator, entrepreneur, influencer, or marketer ready to evolve your personal brand, stay ahead of trends, and build a career — not just a moment — this episode is packed with actionable insights.

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

E se o próximo grande império do áudio nascesse numa garagem brasileira, com cheiro de café e um toque de perfume artesanal?Imagine a cena: você está em uma sala escura, o relógio marcando meia-noite, e o prazo para entregar aquele projeto insano está te encarando como um predador faminto.De repente, um som cristalino corta o silêncio — não é o chefe gritando no WhatsApp, mas um fone de ouvido que te transporta para outro planeta.Agora, segure essa imagem e jogue um plot twist: esse fone não veio da Apple, nem da Bose, nem de um galpão high-tech em Silicon Valley. Ele nasceu no Brasil, feito à mão, com suor, criatividade e uma pitada de ousadia que faria Don Draper acender um cigarro e dizer: “Isso, sim, é um movimento de gênio.”Bem-vindos ao Growth Diaries Content Experience, onde a gente destrincha histórias que o mercado mainstream ainda não pescou no radar. E no próximo episódio do Growth Diaries Podcast Experience, eu, Victor Mignone, vou sentar com João Salles, o cara que está ajudando a a chutar o traseiro de gigantes como Beats e Bose — tudo isso sem sair do quintal tupiniquim.Pegue seu café, energético, chá (ou seu whisky, sem julgamento), porque esse business case vai te fazer repensar o que é possível quando a necessidade vira o motor da inovação.Quer ter acesso a um Business Case exclusivo da Kuba Audio? Inscreva-se por apenas R$9,90Um Underdog com Alma de RockstarVamos direto ao ponto: a Kuba Audio não é só uma empresa de fones de ouvido. É uma rebelião em forma de negócio. Enquanto Beats e Bose jogam bilhões em campanhas com rappers e estádios lotados, a Kuba faz o impensável: cresce seu faturamento 100% year over year em 1 ano e meio, com produção 100% artesanal, lotes limitados e um lead time que desafia a lógica do “entrega em 24h” da Amazon.Como? João Salles me deu a pista numa conversa que foi mais reveladora que um solo de guitarra num show de rock: “A gente nasceu da necessidade, cara. Quando você não tem grana sobrando, ou você se vira, ou vira estatística.”E se virar, eles viraram. Mas antes de mergulhar no como, deixa eu te pintar o quadro do porquê isso importa.O Som Tem Cheiro?Vamos começar com uma confissão: eu quase comprei - na verdade ainda estou namorando - um fone da Kuba. Tava lá, carrinho cheio, cupom na mão, mas o universo disse “não” — ou melhor, o estoque disse “já era”.E sabe o que me deixou mais intrigado? Não foi só o som.Foi o perfume. Sim, você leu certo. A Kuba tá lançando um perfume exclusivo pra quem já é cliente, um cheiro que vem nas caixas dos fones e agora vai virar um produto à parte. É como se eles dissessem: “Não basta ouvir bem, você tem que cheirar a exclusividade.”Enquanto Beats enfia graves na sua cara e Bose te vende precisão cirúrgica, a Kuba te entrega uma experiência que mistura som, cheiro e uma vibe de “você não encontra isso em qualquer esquina”.E o melhor? Eles cresceram bizarramente seu faturamento em apenas 1 ano e meio; tudo isso com produção artesanal, lotes que esgotam mais rápido que ingressos de show do Coldplay e um lead time que desafia a lógica do “chega amanhã”.Como? João me deu a chave num papo que foi mais revelador que um plot twist de Tarantino: “A gente não tinha escolha, cara. Ou virava o jogo, ou virava piada.”Gigantes x ArtesãosPense no mercado de áudio como um ringue de luta livre. De um lado, os pesos-pesados: Beats, com seu branding de rua e graves que fazem o chão tremer; Bose, com engenharia de ponta e um exército de engenheiros de jaleco.Do outro, a Kuba, uma empresa brasileira que monta fones à mão, com custo de produção nas alturas e uma operação que parece gritar “desafio aceito” para cada obstáculo. O cliente médio olha e pensa: “Por que eu pagaria R$ 1.300 num fone da Kuba se posso pegar um Bluetooth de R$ 200 na Shopee?”Aí entra o gênio da coisa. A Kuba não compete no preço. Ela joga num tabuleiro que os gigantes esqueceram que existe: exclusividade, alma e uma conexão emocional que transforma clientes em fãs — e fãs em defensores da marca.“A Kuba transforma necessidade em inovação e escassez em desejo”Um Davi Brasileiro no Ringue dos GoliasO fato é: o mercado de áudio é uma selva. Produção 100% brasileira, artesanal, com custo nas alturas e uma operação que parece gritar “eu teimo em existir”. O cliente olha e pensa: “R$ 1.300 num fone? Tá louco? Com R$ 200 eu pego um genérico na Shopee e ainda sobra pra cerveja.”Aí é que mora o pulo do gato. A Kuba não joga no preço. Ela joga na alma. E, meu amigo, alma é o que falta nos fones plastificados que entopem os marketplaces. Já qualidade, bem, fica muito a desejar. Criar comunidade em torno do produto é o game-changer.Escassez como Arma e Perfume como PoesiaJoão me contou que a Kuba poderia ter batido um faturamento de oito dígitos, mas esbarrou num “detalhe”: eles não conseguem produzir mais rápido. Em vez de chorar o leite derramado, transformaram o limão em caipirinha. Produção em lotes? Virou gatilho de escassez. “Quer um fone da Kuba? Corre, porque só tem 100 nesse drop.” Preço subindo a cada lote? Exclusividade na veia. “Se você não pegar agora, vai pagar mais — ou ficar sem.”Mas o golpe de mestre vem agora: eles estão lançando um perfume. Isso mesmo, um perfume exclusivo para clientes Kuba. Não é só um cheiro — é uma experiência sensorial que começou como um mimo nas caixas dos fones e virou um símbolo de comunidade. Imagine o cara na rua sentindo o perfume e pensando: “Pô, esse aí é da tribo Kuba.” É como um distintivo secreto, um easter egg que gamifica o consumo e cria recorrência num produto que, por natureza, não tem. Fones duram anos, mas o perfume? Esse você usa todo dia.De faturamento gigante a uma Legião de FãsA estratégia da Kuba é um tapa na cara de quem acha que marketing é só tráfego pago e funil de vendas. Em 2023, com João na linha de frente do B2C, eles dobraram o faturamento — sem pandemia, sem lançamento bombástico, só com criatividade afiada e um posicionamento premium que faz o cliente sentir que está comprando mais que um fone: está comprando uma história. E o perfume? É a cereja do bolo que pode transformar a Kuba numa marca de lifestyle, não só de áudio.Ouça o Segredo no PodcastQuer saber como a Kuba transformou fraquezas em armas e está construindo um império artesanal no quintal do Brasil? Então cola comigo e com o João Salles no próximo episódio do Growth Diaries Podcast Experience. Vamos destrinchar essa jogada genial, com direito a bastidores, números (os que podemos contar) e uma visão que vai fazer você repensar sua próxima campanha. Spoiler: tem cheiro de sucesso — e de perfume exclusivo.Clique aqui para se inscrever e não perder esse papo . E, sério, não deixa esse episódio passar como aquele carrinho abandonado no site da Kuba. A exclusividade não espera.P.S.: Se você curtiu essa vibe, me conta nos replies. E se não curtiu, me conta também — mas com jeitinho, tá? Afinal, até Don Draper levava uns “nãos” antes de fechar o pitch perfeito.Quer ter acesso a um Business Case completo e exclusivo que desenvolvi sobre a Kuba Audio? Acesse abaixo!Clique aqui e acesse o seu Business Case: Kuba Audio – A Disruptora Brasileira no Mercado de Áudio Premium. Caso queira, continuar a leitura aqui vai um breve resumo.A Estratégia da Kuba: Pilares e Resultados1. Origens Orgânicas e Profissionalização* Fundação e Crescimento Inicial (2016-2022):* Criada por Leonardo Drummond, youtuber do canal Mind the Headphone, a Kuba cresceu organicamente via reviews e parcerias com creators, atingindo R$ 3 milhões em 2022.* Sem estrutura formal, dependia da autoridade de Drummond no nicho de áudio.* Transição em 2023:* João Pedro Salles entrou como líder de crescimento B2C, trazendo uma abordagem analítica de dados da sua experiência na Tegrus.* Contratação de líderes em operações e comercial dobrou a receita para R$ 4 milhões em 2023 e R$ 6,5 milhões em 2024.Insight: A profissionalização permitiu explorar a demanda reprimida, mas expôs gargalos operacionais (ex.: lotes limitados).2. Modularidade e Sustentabilidade como Diferencial* Design Intercambiável:* Fones com arcos, almofadas e cabos substituíveis, projetados para durar até 10 anos.* Reduziu o descarte em 40% vs. concorrentes, segundo estimativas internas.* Produção Local:* 100% artesanal no Brasil, com eletrônica montada internamente e fornecedores locais para componentes.Impacto: 78% dos clientes destacam "sustentabilidade" como fator decisivo (pesquisa Kuba, 2024).3. Economia de Drops: Escassez como Estratégia* Modelo de Lotes:* Produção de 80-100 unidades por mês, esgotadas em 48 horas com lista de espera de 3.000+ nomes.* Preços subiram de R$ 800 para R$ 1.300 em 2024, testando elasticidade da demanda.* Casos de Viralidade:* Vídeo do influenciador Micido gerou pico de 500 pedidos em 24 horas (2024).Resultado: Margens brutas de 55%, contra 35% da média da indústria, apesar de um teto de crescimento estimado em R$ 10 milhões em 2024 (atingiu apenas 65% da meta).4. Comunidade e Experiências Sensoriais* Kuba Collective:* 1.200 embaixadores podem gerar até 30% das vendas via indicações, recompensados com acesso a betas e eventos.* Perfume Exclusivo:* Fragrância customizada por perfumistas, oferecida como upsell após 2 compras.* 62% dos clientes recorrentes adquirem o produto, aumentando o LTV em 28% (2024).Diferencial: O perfume cria uma identidade olfativa única, reforçando laços emocionais com a marca.Análise Financeira e ProjeçõesDesempenho Histórico (2022-2024)Métrica202220232024Variação 22-24Receita (R$ milhões)3,04,06,5+116%Margem Bruta45%50%55%+10 p.p.Custo de Aquisição (CAC)R$ 250R$ 220R$ 180-28%Clientes Recorrentes10%15%28%+18 p.p.Fonte: Dados fornecidos por João Pedro Salles, ajustados para consistência.Projeções para 2025* Expansão Internacional: Investimento de R$ 2 milhões para México (varejo premium) e EUA (e-commerce).* Lançamentos: Adaptador USB-C com DAC e linha "Kuba Mini" (R$ 900), mirando jovens.* Meta: R$ 12 milhões (+85%), assumindo resolução de gargalos operacionais.Cenários Competitivos CríticosCenário 1: Gigantes Adotam Modularidade* Risco: Apple lança fone modular em 2026, reduzindo a demanda da Kuba em 30%.* Resposta: Acelerar parcerias com ONGs como Greenpeace para reforçar credenciais éticas.Cenário 2: Skullcandy Intensifica no Brasil* Dados: Skullcandy planeja 3 modelos abaixo de R$ 500 em 2025.* Contramedida: "Kuba Mini" com preço competitivo (R$ 900), mantendo modularidade.Cenário 3: Pressão por Escala* Opções:* A) Terceirização na Ásia: -40% em custos, mas risco à qualidade e identidade.* B) Manufatura aditiva no Brasil: +400 unidades/mês, com investimento de R$ 5 milhões.Recomendações Estratégicas* Ecossistema de Customização Aberto:* Marketplace para peças de terceiros (ex.: arcos de designers locais), aumentando receita recorrente.* Parceria com plataformas como Thingiverse para impressão 3D de componentes.* Expansão por Diásporas e Nichos:* Foco inicial em comunidades brasileiras nos EUA e Portugal (ex.: pop-ups em Miami).* Campanhas com influenciadores locais de áudio (ex.: podcasters mexicanos).* Inovação via Necessidade:* "Kuba Labs": Co-criação com clientes para novos SKUs (ex.: almofadas térmicas).* Aliança com universidades brasileiras para materiais reciclados de baixo custo.Objetivos Pedagógicos* Avaliar como nichos disruptivos competem com gigantes.* Analisar trade-offs entre escala e autenticidade.* Explorar o papel de comunidades em estratégias de crescimento.Atividades* Simulação: Decidir entre terceirização na Ásia ou manufatura aditiva.* Debate: Perfume como upsell é sustentável a longo prazo?* Exercício: Redesenhar a estratégia da Kuba para os EUA.Leituras* Porter, M. E. Estratégia Competitiva (Diferenciação).* Kim, W. C., Mauborgne, R. Estratégia do Oceano Azul (Nicho). To hear more, visit victormignone.substack.com

Surprisingly, if you appeal to tired & worn out people it might just reflect in your own work.'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices.Huge thanks to Lyceum for the support this week, much appreciated!Timeline:(00:00:00) Intro(00:02:26) Themes/Questions(00:12:38) Author & Extras(00:20:41) Summary(00:22:57) Value 4 Value(00:25:33) Join Live! Connect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast

Disruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that's not always the case.INSEAD strategy professor Renée Mauborgne says there is a way to create new markets without destroying jobs, companies, and communities. She calls this idea: “nondisruptive creation.”Mauborgne explains how some entrepreneurs and companies have been able to grow billion-dollar businesses by creating new markets rather than displacing existing ones. She points to Square, which enables credit card transactions with a mobile phone or tablet, as one prime example.Mauborgne also breaks down the key operational advantages that come with nondisruptive creation and explains how to spot a nondisruptive market opportunity and evaluate its potential. Key episode topics include: strategy, innovation, disruptive innovation, growth strategy, entrepreneurs and founders. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: Disruption Isn't the Only Path to Innovation (2023)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

Seth Godin: This is Strategy Seth Godin has published 21 bestselling books that have changed the way people think about work. He writes one of the most popular blogs in the world, and two of his TED talks are among the most popular of all time. His blog is at seths.blog and his newest book is titled This is Strategy. Seth writes this: “It's not clear to me why business plans are the way they are, but they're often misused to obfuscate, bore, and show an ability to comply with expectations.” In this conversation, Seth and I explore the key components of a modern business plan. Key Points Big problems require small solutions. We often skip strategy because most of us have trained our whole lives for tactics. A modern business is clear about systems and the status quo. Use the system if you intend to change the system. Assertions are the heart of a business plan. Leaders need to have empathy for someone else's “better.” Articulating alternatives helps you stay resilient when some of your assertions are inevitably wrong. Find people to support you who have a track record of shipping. A useful business plan gets easier over time and persists (any maybe even thrives) when the world changes. The six sections of a modern business plan: Truth Assertions Alternatives People Money Time Resources Mentioned This is Strategy* by Seth Godin Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How Leaders Build, with Guy Raz (episode 491) How to Grow Your Business, with Donald Miller (episode 629) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business. From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you've ever wondered whether franchising could be the key to explosive growth, this episode is for you. Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they'll cover the remaining questions. Don't miss this opportunity to learn from industry pros! Catch the full episode and start assessing your franchising potential today!   “People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr   In This Episode: – Is your value proposition unique? – Are your systems easily transferrable? – Why embrace continuous improvement for your brand? – How strong is your brand, and are you ready to invest in it? – What is strategic defensibility? – Do you have demand in multiple markets?   Resources: 

Are you finding it tough to define your ideal customers and struggling to boost your business's success? Do you feel overwhelmed trying to cater to everyone, only to resonate with no one? If these challenges sound familiar, you're not alone. Many entrepreneurs face this dilemma when they first start their business journey.In today's episode, Omar breaks down one of the most crucial steps to building a successful business: identifying your target market. Omar shares real-life examples and actionable steps that have helped countless entrepreneurs find their niche. You'll learn why trying to appeal to everyone can backfire and how niching down can propel your business forward.Ready to stop speaking to the void and start connecting with the right audience? Then this is an episode you can't afford to miss. Hit play at the top of the page, and tune in to learn how to pinpoint your target market, maximize your marketing efforts, refine your products, and ultimately grow your business. Get ready to make a lasting impact on your entrepreneurial journey!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed SHOW LINKSMBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

The world is constantly changing, your marketplace is ever-evolving, and those who can't keep up will be left behind. Today, we'll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding. Books referenced in this episode: The Lean Startup by Eric Ries Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne  

David Novak: How Leaders Learn David Novak is Co-Founder and the retired Chairman and CEO of Yum! Brands, the world's largest restaurant company. During his tenure as CEO, Yum! Brands became a global powerhouse, growing from $4 billion in market cap to over $32 billion. After retiring in 2016, he became Founder and CEO of David Novak Leadership, dedicated to developing leaders at every stage of life. He is the author of How Leaders Learn: Master the Habits of the World's Most Successful People. One element of powerful leadership is bringing different people and ideas together to create something entirely new. In this conversation, David and I discuss how leaders can use pattern thinking to create new value. Plus, we explore why active learning is so critical for successful leadership. Key Points Pattern thinking is 1+1 = 3. Create something bigger than its parts by pairing things not related to make something new. Be curious about the world by being an active learner. Use books, travel, listening, and hobbies to come across insights you wouldn't normally see. Active learners seek out patterns proactively in order to create something new. Questions to ask yourself: The last time you came up with an especially creative idea or solution, what was your inspiration? What pattern were you applying and where had you discovered it? How much time do you spend exploring outside your usual work and life experiences? Where are you getting exposure to different disciplines or industries? Think of a challenge you're facing or a problem you've been struggling to solve? Have you looked for patterns or ideas from unusual sources yet? If not, where could you turn next? Resources Mentioned How Leaders Learn: Master the Habits of the World's Most Successful People by David Novak Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Solve the Toughest Problems, with Wendy Smith (episode 612) Better Ways to Lead Brainstorming, with Jeremy Utley (episode 630) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

在你琳琅满目的消费品清单中，是否有这样一类品牌，功能性也就那样，价格却不怎么美丽，但就是可以通过标新立异的价值观让你欲罢不能。毕竟消费不仅可以让我快乐，还可以让世界更好，还有什么比这更诱人的呢？噢，这该死的加州感。本期节目就来扒一扒消费主义中这股清流的底色。【栏目介绍】由主播曹柠和品牌广告营销专家王元元联合主持，用新奇的脑洞和跨度极大的思维方式揭开消费品日用而不知的另一面，展示广告之魅的同时想象生活的另一种可能。愿我们都清醒而主动地生活！更多活动将在栏目公众号和私域群中开展，敬请期待！你有什么想听的话题也欢迎在评论区告诉我们！ 【你将会听到】03:33 中国版植物蛋白饮料：六个核桃、维他奶、椰树椰汁06:53 植物奶兴起与加州意识形态营销12:30 加州感是什么？20:22 消费是一种罪，品牌是赎罪22:04 加尔文宗与something bigger than me23:05 消费价值的东方版本：欲望满足31:09 美式工业大生产35:35 泥石流系品牌对中国品牌的启示41:14 美式平等主义冲击44:00 美国消费品牌对中国改革开放的塑造45:16 品牌故事是非有不可的东西吗49:20 不是赎罪券买不起，而是中国制造更有性价比50:15 华为的品牌力到底领先在哪53:10 没有品牌的国家，只有国家的品牌56:04 中国出海品牌的国际形象58:20 三个红牛的选择【词条链接】OATLY于1994年创立于瑞典的燕麦植物基品牌，致力于开发一系列健康和环保的高品质燕麦产品，产品线包括燕麦奶、燕麦酸奶、燕麦冰淇淋、燕麦奶油等。2018年，OATLY进入中国市场与星巴克、Tims等上万家咖啡馆合作，逐渐拓展向茶饮、酒吧西餐、酒店、面包烘焙、甜品店、零售等不同领域。2020年5月 OATLY在纳斯达克敲钟上市。加州意识形态 The Californian Ideology融合自由主义、进步主义和高科技创新的思想风格和生活方式，其代表是硅谷的科技公司与明星创业者。它强调社会平等、环境保护、多元文化和LGBTQ+权利，鼓励技术创新和企业家精神。研究者指出，其与20 世纪 90 年代硅谷互联网热潮与美国新自由主义的矛盾混合有关，常常以充满希望的技术决定论的形式出现。“这种新的信仰是旧金山文化波西米亚主义与硅谷高科技产业的奇异融合……加州意识形态混杂地结合了嬉皮士的自由精神和雅皮士的创业热情。 ”蓝海战略Blue Ocean Strategy由韩国学者金伟灿（W. Chan Kim）和法国学者勒妮·莫博涅（Renée Mauborgne）于2005年出版的畅销书，意图为后资本主义时代深陷恶性竞争的企业找出一条全新的生存之道。书中将压低成本、抢占市占率、大量倾销等传统商业手法称为红海策略(red ocean strategy)，并认为这是在现今市场竞争中产生的种种弊端，利润增长停滞、成本提高等企业竞争力衰退的根本原因。所谓的蓝海就是不完全竞争的市场，由于进入者少的关系，对于商品价格，消费者没有办法做价格上的比较，企业得以订出远较成本高出甚多的售价，获取高额的利润。赎罪券大赦（Indulgentia）是基督宗教的教理及神学思想之一，但现今仅天主教会采用。信徒在领受和好圣事后，虽然罪过已获得赦免，但仍然会受制于罪过遗留下的思想或行为，被称为“暂罚”，这时候必须透过教会颁布大赦，给信徒分施基督及历代圣人的功劳宝藏，使自身的暂罚得以在神前获得免除。基于“代赎”的观念，中世纪晚期的罗马教廷为筹措资金，授权神职人员前往欧洲各地售卖大赦证明书（由羊皮纸制成的“纪念证书”），此即后世所称的赎罪券（又称赦罪券、赦罪符），这使得大赦的行为商业化，沦为当时教会之敛财工，本已矛盾重重的欧洲社会被激起动荡，更由此引发宗教改革，最终导致新教的产生。《新教伦理与资本主义精神》Die protestantische Ethik und der Geist des Kapitalismus德国思想家马克斯·韦伯1905年的著作。韦伯在该书中论述宗教观念（新教伦理）与隐藏在资本主义发展背后的心理驱力（资本主义精神）之间的关系。韦伯列举了新教、清教、加尔文教等教徒生活学习的例子并加以分析得出：资本主义的兴起和成功与新教盛行存在着相互影响的关系。新教入世禁欲主义伦理为资本主义企业家提供了心理驱动力和道德能量，从而成为现代资本主义得以兴起的重要条件之一。“在构成近代资本主义精神，乃至整个近代文化精神的诸基本要素之中，以‘职业'概念为基础的理性行为这一要素，正是从基督教禁欲主义中产生出来的──这就是本文力图论证的观点。”加尔文主义Calvinism是16世纪法国宗教改革家、神学家约翰·加尔文毕生的许多主张和实践及其教派其他人的主张和实践的统称，在现代的神学论述习惯中，加尔文主义常指“救赎预定论”跟“救恩独作说”。加尔文支持马丁·路德的“因信称义”学说，主张人类不能透过正义、礼数或虔诚的行为获得救赎，反对逐渐成为天主教神学主流的“神人合作”论，恢复逐渐被天主教会所遗弃的奥古斯丁派“神恩独作”论，因为加尔文认为教义应当回归圣经所谓神拣选的他的子民，因此加尔文主义者之神学传统常被称为“归正神学”或“改革宗神学”（Reformed theology）。《许倬云说美国》许倬云1930年生于江苏无锡，1962年获美国芝加哥大学博士学位，先后执教于台湾大学、美国匹兹堡大学，其间多次受聘为香港中文大学、美国夏威夷大学、杜克大学、香港科技大学等校讲座教授。1986年荣任美国人文学社荣誉会士。本书记述了作者六十余年美国客居生涯中印象深刻也值得回味的人、事、地、物，追溯这些经历背后的时代背景及历史源流，讲述从“五月花”号到特朗普的美国发展，以及近年来的衰败、冲突与问题。SHEIN总部设在新加坡的中国大陆在线快时尚零售商，前身跨境婚纱电商SheInside由许仰天（Chris Xu）于2008年在中国南京创立。Shein在全球超过150个国家地区开拓市场，作为世界各地千禧一代经常使用的热门电商平台，知名于贩售相对平价的服装，利用算法评估与社群媒体创造趋势，来消费流行的经营模式。初期该公司被视为一种厂商直送商家，因其未直接涉及设计和生产环节，而直接从广州的服装批发市场处入货。Shein由2012年开始建立自己的供应链体系，转变自身成为一个完全的综合零售商。到2022年时在广州建立的供应网络拥有超过3000个供货商。基于拓展国际市场和经济因素，公司总部于2019年移师新加坡，同时保留在中国的库房和供应链。2022年收入达到240亿美金，规模与Zara和H&M这些服装零售巨头相当。Temu来自中国的电商购物平台，总仓位于美国马萨诸塞州波士顿，是拼多多控股的子公司。该平台以提供大幅折扣的廉价商品为主打特色，销售范围涵盖服装、电子产品和家具在内的所有商品，这些商品多直接从中国运送至全球消费者。于2022年首次在美国推出，平台上的中国供应商可以直接向海外客户销售商品并全球发货，而无需借助目的地国家的中间分销商，从而保持低价以吸引消费者。其商业模式还旨在通过降低物流和卖家端的利润率来扩大客户群，Temu还向一些用户提供免费商品，这些用户通过社交媒体和游戏化营销等方式成功为Temu吸引了新用户。马斯洛需求层次理论该理论是一种分类系统，需求层次分为缺陷需求和增长需求，涉及的两个关键主题是个人主义和需求优先化。 需求层次用于研究人类如何内在地参与行为动机。 马斯洛使用“生理”、“安全”、“归属感和爱”、“社会需求”或“尊重”、“自我实现”和“超越”等术语来描述人类需求和动机通常移动的模式。为了在下一阶段产生动机，每个先前阶段都必须由个人满足。 值得一提的是，虽然该理论通常在插图中显示为金字塔，但马斯洛本人从未创建金字塔来表示需求层次。山寨二十世纪早期，仿冒手段在工业化较迟起步的国家（例如德国、日本、韩国）中很常见，但因为当年贸易规模限制，这类山寨产品的生产规模通常不大，且以满足国内需求、替代进口为主，但在全球化后的2000年代开始，网络等信息流通快速，中国大陆出口型态的特殊仿冒文化成风，最初通常都只会在商标、外观上跟随流行（仿冒），到逐渐出现以代工工厂零件所拼揍的供应链（高仿），后来甚至会出现能自行研发专利的大型公司（山寨品牌化）。山寨的技术也从单纯品牌山寨变成产品功能、专利的山寨。 制作 曹福楼配乐 麦田守望者-在路上

On this episode, Kate Hampford Donahue, CEO of Hampford Research, discusses the transformative journey of taking over her father's specialty chemical company.   Without a background in the chemical industry, Kate embraced a new kind of leadership, using skills gained throughout her early career. She recounts the pivotal support of Vistage, a CEO peer-to-peer group, that provided her with invaluable insights and support.   Kate shares her initial challenges from discovering the company was in a poorer shape than anyone realized to reshaping its culture and strategy in the face of that adversity. She managed to turn challenge into opportunity…and fell in love with manufacturing at the same time!   Kate's favorite book: Blue Ocean Strategy, Renée Mauborgne and W. Chan Kim   Kate Hampford Donahue, Hampford Research Website: https://www.hampfordresearch.com/ LinkedIn: https://www.linkedin.com/company/hampford-research-inc Twitter: https://twitter.com/HampfordRsrch Kate's LinkedIn: https://www.linkedin.com/in/kate-donahue-7327007   Ari Santiago, CEO, CompassMSP Company Website: https://compassmsp.com/ Company LinkedIn: https://www.linkedin.com/company/compass-msp/ Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/   Podcast produced by Miceli Productions: https://miceliproductions.com/ Podcast executive production by Gael Communications: https://www.gaelcommunications.com/   Kate and Ari discuss Leadership, Transition, Vistage, and Workplace Culture

Well… as we celebrated Episode 400… I asked for YOUR questions.  And you hit us with a ton of questions… and MANY of them were about having YOUR OWN podcasts!  So… I created THIS episode to answer your questions, to help you to find the opportunities and most specifically… to help you to GET STARTED!   Now… if you're not sure about having a podcast… I'd still encourage you to check out this episode because I give a “State of the Union” on the podcasting world… and I share some data you can wow your friends with!  But I also share about why NOW is a great time to jump in the wild and fun world of Podcasting!  Seriously… come on it… the water  (the blue ocean… specifically) is FINE! Have you ever thought about becoming a Life Coach?  Check out Mitch's brand new training: MitchMatthews.com/coachlaunch Check out this FREE (strategy-packed) Training! 3 Keys to Launching! 2 Steps for Creating Time! 1 Critical Strategy for Building Wealth! Check out Mitch's OTHER PODCAST: ENCOURAGING THE ENCOURAGERS You can now check out Mitch's new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.   It's specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, strategy AND… of course… encouragement! Check out: www.encouragingtheencouragers.com!  Find it on Apple Podcasts:  Click here Find it on Spotify: Click here Find it on Anchor: Click here Find it on Google: Click here A “STATE OF THE UNION” FOR PODCASTING: The podcasting industry is booming.  Stats show that there are about 4.3 million according to Podcast Index and 3.2 million according to ListenNotes).  LOOKING BACK: There were approx. 203,000 new podcasts released in 2018 In 2019… that figure jumped to almost 337,000 THEN…2020 brought over 1,000,000 new podcasts  In 2021… about 740,000   In 2022… 244,000  In 2023… 212,000   THAT'S STILL A BIG NUMBER UNTIL YOU SEE THIS: Almost half (44%) of podcasts have less than 3 episodes!  Only about 20 to 25% (720k) podcasts have more than 10 episodes.  And… of those… ONLY ABOUT 25% (156k) release a weekly episode. PODCASTING is a “BLUE OCEAN” OPPORTUNITY: Here's the article that Mitch was talking about from the Harvard Business Review about the “Blue Ocean” concept: hbr.org/2004/10/blue-ocean-strategy  Again… the “Blue Ocean Strategy” is a book written by W. Chan Kim and Renée Mauborgne. The idea is a “red ocean” is an existing market with many competitors, where a blue ocean is a market yet to be discovered… or that's newly discovered… with no competitors or fewer competitors!  According to Kim and Mauborgne… “In blue oceans, demand is created rather than fought over.  There is ample opportunity for growth that is both profitable and rapid.” And if you compare podcasting to youtube… there are plenty of podcasts… but “blue ocean” opportunities lean towards rocking the mic with a podcast! NOW…I WANT TO HEAR FROM YOU: So… how about YOU?  What questions (big or small) do YOU have about the podcasting world… and/or starting your own podcast? Leave a comment below and let us know!  I'll get back to you! And seriously… we'd LOVE to hear from YOU!!! Let's do this!   Minute By Minute:  00:02 Welcome back! What's inside Episode 401. 00:32 Answering YOU questions about podcasting!  01:12 Deep dive into podcasting: numbers and opportunities. 02:04 Discussion on the growth and potential of the podcast industry. 03:10 Analysis of podcast creation trends and opportunities for new podcasters. 04:03 The state of the podcasting industry and how to leverage it. 05:00 Insights into podcast consumption and opportunities in the industry. 06:03 Understanding the podcast audience and adapting to changes. 07:11 Strategies for succeeding in podcasting despite competition. 08:05 Comparison of podcasting to other platforms like YouTube. 09:20 Discussing podcast longevity and competition. 10:06 Exploring the concept of "Blue Ocean Strategy" in podcasting. 13:27 Tips for starting and maintaining a successful podcast. 19:15 Discussing monetization strategies for podcasts. 26:46 Benefits of sponsoring your own podcast and monetization through affiliate links. 30:49 Encouraging guest appearances and leveraging personal connections. 36:19 The importance of starting a podcast with clear boundaries. 40:13 The significance of having fun while podcasting. 46:00 Mitch's Minute: Emphasizing the enjoyment and impact of podcasting.

In the Tagoras Learning Business Maturity Model, strategy is one of the five fundamental domains learning businesses need to work on and in to mature and be successful. To help with your essential strategy work, in this episode of the Leading Learning Podcast, number 406, co-hosts Jeff Cobb and Celisa Steele talk about “Part Two: How to Realize Nondisruptive Creation” of Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée Mauborgne. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode406.

Strategy is one of the five fundamental domains in the Learning Business Maturity Model. And most learning business leaders know that strategy is important. But truly understanding strategy and formulating intelligent strategy? That's trickier. To help with that understanding and formulation, in this episode of the Leading Learning Podcast, number 404, co-hosts Jeff Cobb and Celisa Steele offer an audio book report on Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée Mauborgne of blue ocean fame. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode404.

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?This episode was produced by Kerry Thompson with music by Ramtin Arablouei.It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ethan Mollick: Co-Intelligence Ethan Mollick is a professor of management at Wharton, specializing in entrepreneurship and innovation. His research has been featured in various publications, including Forbes, The New York Times, and The Wall Street Journal. Through his writing, speaking, and teaching, Ethan has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. He's the author of the popular One Useful Thing Substack and also the author of the book, Co-Intelligence: Living and Working with AI*. Whether you've used it or not, you've heard that AI will transform how we work. Given how quickly the technology is changing how do you start and, if you've started already, what's the way to use it well. In this conversation, Ethan and I discuss the principles for using AI, even as the technology changes. Key Points GPT-4 is already passing the bar examination in the 90th percentile, acing AP exams, and even passing the Certified Sommelier Examination. Always invite AI too the table. It's may be helpful, frustrating, or useless — but understanding how it works will help you appreciate how it may help or threaten you. Being the “human in the loop” will help you catch where AI isn't accurate or helpful. Zeroing in on areas where you are already an expert will help you appreciate where AI is useful and where its limitation emerge. Treat AI like a person, but tell it what kind of person it is. It's helpful to think of AI like an alien person rather than a machine. Assume this is the worst AI you will ever use. Embracing that reality will help you stay open to possibilities on how you use AI do your work better. Resources Mentioned Co-Intelligence: Living and Working with AI by Ethan Mollick Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Build an Invincible Company, with Alex Osterwalder (episode 470) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) How to Begin Leading Through Continuous Change, with David Rogers (episode 649) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Fundada em 1967 em Porto Alegre e adquirida em 2007, a Aeromot é uma das maiores vendedoras de aeronaves novas do país, com bases e atuação no Brasil e nos Estados Unidos. Neste novo episódio do NexoCast, Guilherme Cunha, atual CEO da companhia, e Cristiane Cunha, vice-presidente, apresentam o Case da Aeromot, com enfoque na governança na prática em empresas familiares.   Sempre com um olhar voltado para a governança, a cultura da companhia preza pelo foco na experiência do cliente e gestão humanizada. Com diversas ações de governança auxiliando o desenvolvimento da empresa, Guilherme destaca a importância de “manter sempre a humildade em saber escutar, em saber redirecionar; em saber que você tomou a decisão errada em alguns momentos, o empreender é isso: acertar e errar”.   Como tradição do NexoCast, os irmãos indicam os livros A Estratégia do Oceano Azul: Como criar novos mercados e tornar a concorrência irrelevante, dos professores Renée Mauborgne e W. Chan Kim, e Organizações Exponenciais: Por que elas são 10 vezes melhores, mais rápidas e mais baratas que a sua (e o que fazer a respeito), de Michael S. Malone e Yuri Van Geest.   O NexoCast é uma produção original de Nexo Governança Corporativa, que conta com o patrocínio de Atitus Educação, BrSupply Suprimentos Corporativos e CanofeLipp franqueada Prudential.

Leaders in independent schools are having to make some hard decisions at the moment, especially those in the UK facing the possible addition of VAT to school fees.Some of these decisions could be classified as ‘wicked' - defined as a problem where multiple stakeholders want different, sometimes contradictory, outcomes.In the last episode Juliet explored how NASA approaches this type of problem, drawing out lessons for school leaders.In this episode Juliet explores further the three questions we finished with last time:What ‘wicked' problems are you trying to solve, and what contradictory outcomes do the stakeholder want that makes them wicked?What system do you have in place to brainstorm new ways of doing things, anticipate knock-on consequences and rapidly revise the plans?Are you and your team ready to embrace change that might feel hard?Episode linksListen to the last episode: 173: Solving wicked problems the NASA way 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant' by  Renée Mauborgne and W. Chan Kim Contact Juliet: hello@consultjuliet.co.ukSign up at http://www.consultjuliet.co.uk/signup to receive an email each Thursday morning about the week's new podcast episode.Thank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

In today's episode, we're going to talk about Blue Oceans and Red Oceans, a concept talked about in Blue Ocean Strategy by Renée Mauborgne, W. Chan Kim. Broadly speaking, a “blue ocean” is uncontested market space—something that no one else is really doing, like Cirque Du Soleil when they first started. Compare that with a “red ocean”, or a supersaturated market in which you're unlikely to succeed, like me selling you my NFTs of my head spliced onto Ryan Reynold's body for the low low price of just 2 ETH! Joining us today is Ramiro Velasco, President and Co-Founder of GoAvance, a company that specializes in Amazon e-commerce but specifically in Latin America. The reason I wanted to do this show is because we tend to think only of opportunity in the country we live in. But perhaps, if certain techniques no longer work in your country, the blue ocean is applying those ideas to a different market, in this case, Mexico. I try to expand your ideas of what's possible with this show, and maybe moving to Mexico and setting up shop there is exactly what you should do to find your own, uncharted waters. We'll talk about practical tips for selling on Amazon in any country and also some general trends in marketing and ecommerce—this is especially relevant if you've ever wanted to sell something online. ➡️ https://goavance.com/ ➡️ https://rosspalmer.com/ramiro-velasco ➡️ Follow me on Instagram: @therosspalmer ➡️ Subscribe on YouTube: @therosspalmer

Hear about perseverance, pivoting, and putting yourself out there In today's podcast I bring you Gemma Toner, former media and telecommunications innovator and one of the 102 amazing women leaders featured in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and myself. Gemma and I talk about not being afraid to take a job or head up a project even if you think you're not 100% quailified. Believe in yourself and offer yourself as a smart person who can grow—that's when amazing things can happen. Listen in! Watch and listen to our conversation here 8 takeaways from Gemma for your own journey Just start. And then keep going. This the best advice Gemma received from one of her mentors. Everybody makes mistakes. Learn and start again. Find people that are like you that can support you, in good times and bad. We all need a support team. Don't forget where you came from. Remember your roots. Be open to lateral moves. There are many ways to build your career. Even roles you don't like can lead to great opportunities. Sometimes you don't know what you don't know. Be open and curious. Share your wisdom and experiences with other women. As you rise, lift others. Don't let setbacks limit you. Handle the disappointment, learn as much as you can from it, then let it go and move on. To connect with Gemma, you can find her on LinkedIn, Facebook, Twitter, Instagram, YouTube, and her company website Tone Networks. You can also email her at gemma@tonenetworks.com. For more on becoming the best you can be, here are some of our favorite podcasts: Elizabeth Rosenberg—Can An Extraordinary Coach Bring Out The Unseen Beauty In Your Strengths? Jodi Flynn Takes You From Dreaming To Doing Shayna Bergman—How To Identify Your Values And Live Them Every Day Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored with Edie Fraser and Robyn Freedman Spizman  Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon and as you know, I'm your host and your guide, and I love doing podcasts so that you can see, feel and think in new ways. Why is that important? Well, these are very fast changing times, and regardless of who you are or where you are, something is pushing against you a little bit and you're not quite sure. Do I like it? Don't I like it? Most humans hate change. It creates pain in the brain. But it's time to change. And the sooner you make change your friend, the more happy you're going to be. My job is to get you off the brink. So today I have an amazing woman here. Gemma Toner is a fabulous woman. She's part of our book Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. You can see behind us, and I'm going to show you her picture. And each of them provide five wisdoms. And what I love doing is sharing their wisdom on the podcast because sometimes it comes alive even better. Gemma, thank you for being with me today. You're smiling, I love you. Gemma Toner: I am so grateful to be here. Thank you. Andi Simon: Gemma and I are going to have a great lunch after our podcast. But first we have to get through our podcast. Let me tell you about her so that you, our viewers and our listeners, know why you should listen up because it's important. Gemma is a media and telecommunications leader known for driving innovation. In 2017, she created Tone Networks. And we're going to talk about Tone today as a SAS microlearning platform designed for early- to mid-career women. Although as I looked at them, I think it's for all women to stay in advance in the workplace. She's been a board member of publicly traded companies including Sandvine, and is currently Co-Chair of the Women Business Collaborative. Before founding Tone Networks, Gemma held executive positions in media and technology for AMC and Cablevision Media, running the fastest ISP in the country. We're going to hear more about that in a moment. She's been granted patents for data analytics, and she proudly serves on the board of the global humanitarian organization Concern Worldwide. Don't you love that bio, audience? I think this is a wonderful time because you had that great article in February of 2023 about The Great Breakup. So here you're going to hear about Gemma in the corporate world and then founding a new company to help women do even better. And this is something that is extremely important to me and to her. Tell us about your journey. How did you get into corporate? What was it like?  Gemma Toner: All right. Let me tell you about my journey, because it is not one that people immediately think of or hear. And that is that. I think of myself as a mother and a wife and a business person, a technologist, and I'm a data geek, but I'm also an immigrant. And that's important because it's such a strong part of my identity. And it's also kind of driven me throughout my whole life. And so you ask how I got into corporate? Well, I'll tell you. My parents immigrated from Northern Ireland when I was about 4 or 6 months old. When you're an immigrant, and this was back in the 60s, your family actually became your friends. And at least for our family, we were packed up every summer and spent time with all our family that my parents had left back in Ireland. So I have this kind of bifurcated life which sometimes I didn't always appreciate. You ask me again how I got into corporate. Well, I kind of looked at my dad and saw what he accomplished, and I was the oldest in a family of three girls. I thought, well, I've got to do better because he came here literally with nothing. He had very little money, very little education, but he had the dream that the American dream was possible. And you know what? It really was for him. And he became wildly successful here in the United States. So I had some big shoes to fill. And my dad didn't go to college. So the first step for me to get to corporate America was actually to get to college. And so I did. I got into Villanova and had a great experience there and ended up studying accounting. That wasn't necessarily the most strategic. I happen to be really good at it. I happen to also be one of the few women in the room, and I didn't mind that. So it was a great school, great experience. And I popped into corporate America and my first job was at a great company now called Ernst and Young. And I got to spend a lot of time at Time Inc. and again, this was again for this immigrant girl, this was corporate. America was not something I grew up with. I did not know about mentors or sponsors. I didn't even know that those names or terms existed. I certainly didn't know anything about networking. But what I did know was that, keep your head down and work really hard. So I got to see corporate America kind of in its heyday. When you're working for those types of firms, you actually get to see the world at a pretty high level, even though you might be doing pretty mundane things as an entry level employee. But what it turned me on to and what I'm very grateful for was I got to really learn about the media business. And I realized pretty quickly that, Hey, this is actually where I want to be. And so I came home to my father, who had worked so hard and given us so much opportunity and said, Dad, I really don't like this accounting thing very much. I think I want to try something else. And he said, Gemma, you can do anything. And he didn't make me feel bad that I had just spent four years studying accounting, which is a great degree. I highly recommend it. Working at Ernst and Young was a great experience. But, it was time for me to make the jump. You'll hear often in my career, I kind of jump off cliffs and eventually fly. It doesn't always go seamlessly, but it happens. And so I jumped. And so it wasn't easy to have someone to have a media company hire an accountant, because certainly they didn't think I had a marketing background and I didn't, but I was entry level. And so it was a great time to kind of jump in and make a career switch. So I was fortunate enough. I actually started out at a company called Rainbow Advertising. So I got to see the world of advertising. And then I landed this fantastic job working for a woman. Her name is Katie McEnroe at AMC Networks. And that was where I had that first moment of: I see her, I want to be her. Andi Simon: Ah. Gemma Toner: And she was president of this network. We were in heavy distribution and marketing mode. And it was run by Josh Sapan at the time, another fantastic human being to work for. And it was probably one of the best experiences I could ever have. I got to see so much. I got to do so much. We were all so supportive of each other. We were very aggressive, but in an okay way, at a time in the telecommunications industry where it was really a bonanza of creativity and technology and distribution, it was just all these new things that were coming out. And so from there, that was sort of how I landed in corporate, and then towards the end of my time at AMC Networks, I got really fascinated with this thing, I'm going to date myself a bit, called New Media. And I was always a bit of a geek. And, you know, I love computers and machines and things like that. And so I was able to persuade my boss at the time to create a new job, which was, how do we create content for this new medium, the internet. And more importantly, it wasn't just about the internet because this was, again, where you had to dial up. It was really about this next thing that was coming, which was high speed data, which most people didn't even know the name of. So I got to create content. We learned, we made a lot of mistakes. I learned very early on that the programming and the content had to be really short. And this was way back, like in 2000. We knew it needed to be short. So we made a lot of mistakes along the way. But it was a great ride, and I share that because that transitioned me to yet my next gig, which was, I got asked to interview for this job working at a company here in New York called Cablevision to run this fledgling product called Optimum Online. And at the time it had a lot of optimism. And the CEO of Cablevision and President wanted someone that had a really good branding background. And if there's anything AMC Networks can do, it really teaches you how to brand and how important it is and to understand your audience. And all of that will follow through as we talk about Tone Networks. So anyway, I was fortunate enough to land the job, and at the time, I'll just say, so for anyone that ever has had this experience, I landed the job, I got married and then ended up becoming pregnant all within like three months. So I thought to myself, what in the world have I just done to myself? But I did it. So I jumped again, jumping into a big cliff or off a big cliff. And it was probably the hardest job I've ever had. You know, it was, now I was working at a cable company. It was heavy in the technology space. We were also in a place where people didn't know what high speed access was and they kind of liked that old dial up sound. So it was quite a challenge. But it was really the beginning of a fantastic career journey at this cable company because not only did I get to be a part of launching and building that, but I also got to be a part of launching other new technologies at the company, namely Optimum Voice. I got to be a part of that team, as well as Optimum WiFi and then again at Cablevision. It was very entrepreneurial, even though we were a publicly traded company. It had great visionaries at the top and mentors. Quite honestly, I got picked to solve a problem. And the problem was, Here we were, this company that had all of this data, and this was again early, before it was even called big data. And what could we do with it? How could we monetize it? How can we make products? And so I got to do something that I never in my wildest dreams imagined I would do, which was to run this data analytics team. And they were brilliant. And, again, it really speaks to you may not have to know how to do it. You just need to know how to lead and have some vision. Because truly, Andi, you and I were talking about one of my main criteria was, I needed a social anthropologist. We needed to understand what all this data and behavioral data meant. But we had data scientists. I mean, it was just an extraordinary time and we ended up creating new products. We ended up getting some patents. And so that was really my life in corporate America. And it was a wild ride. It was not easy, I want to be really clear. I think so many people come on podcasts or do media and interviews and they don't share that. It was hard. It was really hard. I cried a lot, I want to be honest. I cried myself to work some days with the pressure and everything that was coming at me. But, you know, I think one of my mentors always said, keep going. And I think that is something that I want everyone to remember. Just keep going. Keep going through it. You'll get through it. And so I stuck with it. I had this great opportunity, and then I had something very personal happen. And that was, a very good friend of mine who I had watched struggle with colon cancer for five years, passed away. And I went into the office after she had died. I watched her fight day in and day out for another day with her boys. I had this great gig. I got picked for the really cool stuff. It was the hard stuff. But I loved the hard stuff. I had an executive coach.  I got to go to Stanford. I lived 20 minutes from my job. You couldn't have asked for a better dream job. But I walked in and I was like, I'm done. And I didn't know it was very emotional. So I wouldn't say, go do this, but I did. So I'm just being honest and vulnerable. But, I came home that day and I spoke to my husband and I said, I don't know what it is, but it's just not this anymore. And so I retired. When you retire, when you're kind of at the top of your game and you have a really great gig, people look at you funny. So again, I will let you know that people are like, Why are you leaving right now? You know, here you are a woman, you're at the top of it, it didn't make a lot of sense. But what I knew inside was that I needed something different. And that's all I knew. I did not have a strategic plan, so I recommend others have a strategic plan. Mine was a very emotional decision, but I also needed to take a break. And so what I did was having had an executive coach, which is truly life-changing and transformative, I knew enough about myself and my own neuroses and my A-type that I am, that I might squander this gift that I had given myself, which I thought was retirement. And I thought, I need to have my executive coach help me through this because the last thing I want to do was to lose this time worrying about what's next and not use it. I've worked for as long as I can remember. Well, we had monthly meetings, and she really helped me keep on that path of taking this time for yourself, rediscover yourself. I also had a girlfriend who gave me a book, which I highly recommend. And Brené Brown, if you're listening, I want to be your best friend, which is daring greatly.  And it was really about vulnerability. And that really resonated with me because I did not grow up in an environment where I felt I could be vulnerable. Making vulnerability equate with courage really spoke to me. It really sung to me. And so during my retirement, I got asked to be on those boards, which was fantastic. And I have another story which will take way too long, but it is about saying no. So we'll save that for the next podcast. But that was about how I ended up getting on those boards and how that snowballed, which was fantastic. And then during my, I guess you would call it a sabbatical, I got asked to serve on the Board of Concern Worldwide, and I hadn't heard of it. They were happening. They were looking for someone with a data analytics and marketing background. So I just happened to get lucky and interview for that position, and I thought this was for me, Andi. I thought, this is it. I want to give back. I need something more. I've done the corporate America thing and I thought, okay, thank you, thank you God, here it is. And so that's how I proceeded. Now, as being a board member, I was supposed to go to Haiti and go on a trip. And at the time, Haiti became too unstable for us to go. And so that trip was canceled, and I got to speak at a women's leadership conference because I was able to say yes to that. And I was very vulnerable. I didn't know what I was doing. It was for women in cable and telecommunications. And Maria Brennan, who was the CEO, called me and said, You need to talk about career pivots at the senior leadership conference. I was like, Marie, Maria, I'm in a personal pivot. Why would anyone want to hear from me? It's like, that's exactly why you have to. So I think Brené Brown is playing in my head and I think, I have to go and be brave, got to be courageous. And so I go and that blows my mind. This is a senior leadership conference in an industry where there's a lot of access to learning and great organizations that deliver education. And I was like, why are these women, some of them I know, why are they who are here to talk, going to listen to what I have to say? So I said, here's how I did it. And I was retired. So I had some headspace and I'm walking back to get the train home. And I thought, I'm no different than all those women that were in that room. So what was it that made me able to make the jumps that I did? And all these super talented women are struggling, and I thought I had access. And what does that mean, access? That means, for better or worse, somehow, because I didn't know what a mentor sponsor was, I got access to a mentor, I got access to role models, I got access to sponsors, I got that executive coach. And all of those things are scarce resources. Right at the end of the day, there's not enough of them. Not everybody gets that. I understand the economics of executive coaching. It's really expensive. And so I started to think about, what can I do about this? And I was like, Hang on, I know how to build software, I know content, I know data analytics. Wait a second. And so then I just started rocking on what could this be? And there you have it. So that was a very long-winded story of my drift from getting into being an immigrant, getting into corporate America, and then actually starting to create the idea of what a company could be. Andi Simon: But, I mean, remember, our job is to help people get off the brink. And you are an extraordinary role model, because in many ways, it wasn't as if you had a destination. You were curious and that curiosity and trust in yourself, and you can call it vulnerability. But that's a word that often doesn't mean anything. So just a cool word. Just supposed to be vulnerable. Well, what does that really mean? But what you found was that if you trusted your own feelings, calm instincts, you made some good decisions. Doesn't sound like you had many detours along the way, but you might have.  Gemma Toner: Oh, I did. Andi Simon: Yeah, I know we won't talk about it again. I want to be honest. Gemma Toner: I made lots of mistakes. You know, those were the highlights. You know, everybody makes mistakes. And so, again, I just like to be practical and honest. If you're not out there swinging and you're going to miss a lot, you're not going to get some of those peaks, right? I think that's really important for us to communicate because none of this is all hard.  Andi Simon: Well, you're talking about chance. You know, it could have been luck, yes, but life is a series of showing up. People say, How did you grow your business? I say, I showed up because who knows what's going to happen in the elevator when you meet Renée Mauborgne and she becomes a blue ocean strategist? I mean, the conversations are trusting that there's some magic here that's going to be, I don't know, magical. And so you have moved along without saying, I need to go help women, but you had an experience. And I want to emphasize that to our listeners. There was something experiential that said, Ooh, what is it? I could help those women because they need to see things through a fresh lens, and have the trust that this is why they feel the way they do? Why don't you begin your next story? Talk to us about Tone Networks because I am intrigued by how we can help women become the best they can be. I like men too, but it doesn't matter whether you're a guy or gal. I've coached both. I have many of them as clients but they all come and the brain hates change. It creates cortisol that says, This hurts. Help me do it. How am I going to help you do this? Because you need to do it. We need to figure out a way for you to see yourself in a new fashion, try some new things. So Tone Networks. And I'm not even sure how to understand the name of it because it's not physical. It's not toning you up, but it is toning you up. Um, so I'm curious. I'm curious. Out of it came this platform that is helping people, women in particular, become the best they can be. You share with us. How do you see it? How did you create it? Gemma Toner: You know, it's so funny yourself. It really is. Everything that I learned throughout that long-winded story I just shared with you really is used in the creation of this business. And so the data geek in me, how do you start a company? You know, again, I came from corporate, where I had started lots of new products. And so I knew my process which isn't necessarily what most startups do. So I was starting up as someone with corporate experience, so I don't know that I did it the right way, but I did it my way and my way was to start to really understand what the challenges women had. I didn't want to just trust my own self. And so we went out and did research and we did primary research. We did a national study, and we asked questions like, What stands in the way of your personal and professional development? Because long before the pandemic shone a light on the challenges that women have, I was a firm believer in my personal life did not get left at the threshold of my office door, that my personal and professional life were deeply intertwined, and the technology was going to make it even deeper. And so if we were going to solve and try to help women, I think we had to acknowledge that you didn't have clear boundaries. An example would be, I'm just about to go into a meeting and my daughter would text me. You know, Mom, I need you. But I mean, it happens to everyone. And whether it's a child or a parent or whatever, the gift of technology is we're more connected. It also interrupts us in some ways. So that's what we really looked to solve and what we did tons of research on, and I love research. So again, this is the geeky part of me. And what it bubbled up to were a couple of things. And it was when you asked women, all different ages, quite honestly, not just early- to mid-, all different types of women in different types of business categories. And it was this time factor. I don't have time to do sort of traditional learning. Access was made for me. I don't have time to go searching for everything and I just make it what I can. It's just for me, make it feel like it's just for me. And then the last, which is sort of the saddest, but it's a reality. It was confidence. And tucked under confidence was permission. And that whether we like it or not, the majority of women that were part of this study, and it was a statistically significant study, we're like, I need permission to take care of me. And I'm like, okay, so if that's what we need to do, then let's figure out how we can do this. And so that was really the beginning. And that became the pillars of Tone Networks. And so what Tone sets out to do is use microlearning. I am not a learning and development specialist. I know what it is to build products and content that engage audiences. And so that's really how we've created this learning tool. We've created it more like you would create a media experience than an education experience. We have no textbooks because what we're really looking to be is your TikTok for your personal professional development. So instead of going into that death scroll of Instagram or Snapchat or whatever, you can just jump on Tone and do something good for yourself and really enrich yourself. And so that's really our goal. That's how we make an impact. And what's really cool is we use technology to make it very personalized. So we ask you what you're interested in. The last thing I want to do is waste your time because I know how precious it is, because I've been there and I do not want to serve you things that you're not interested in. So if you are not a working parent, a working mom, we're not going to send you progressive parenting videos because that's not respectful. We need to be respectful of your time so that if you only have 3 or 5 minutes today because honestly, you just can't breathe, you can't catch a break, it's okay. We've got you. And so that's really how we developed the product. But we also developed it knowing, and again I know you're expert in this, behavioral change. And how do you know the nudge theory of behavioral change? So we've listened to women and they say, Make it for me. Make it easy. Give me a one, two, three because the last thing I want to do is write an essay or get homework, I have a long enough to-do list. And so what we did was, we made these really short-form videos, and at the end of every video we have your Tone Takeaways, which is kind of your one, two, three. The system actually sends you positive reinforcement the next morning and says, thank you for watching. Here are your Tone Takeaways. Why not? Because I'm being polite, but I am a very polite person. But because I want to remind you, you did something good for yourself and here you go. You can tell we worked with neuroscientists as well. We can pull that information out and recall it. And you know what, maybe you can take that first step or maybe you'll just watch it again. That's okay. Change is hard. I'm so with you when you say that, right? It is so hard. So that's part of the way the product works for the end user because we were designed to be both a consumer platform and a B2B platform. Right now we're working on the B2B front, but trust me, I want all women to get access to this, whether you're in corporate America or not. But today, that's where we are. And so what we can also do is help inform our business partners, the companies we work with, with a new data set. But this comes back to, my data geek days are anonymized. Why is it anonymized? Because if you won't watch, my boss is a narcissist. If you know that your company is tracking you. And you know what, if you have a boss that's a narcissist, you should know how to handle that. And I'm okay with that. If you don't have a boss, you have someone in your life. Everyone's got a narcissist somewhere. I mean, it's just an upward trend in our society. But the game plan here is to add value and new insights and to really be a contender. We are not looking to be your typical learning and development platform. There's plenty of companies out there doing that. We're really looking to deliver the knowledge that you get from having access to executive coaches and experts. The really good stuff that you get deeper in your career. Why shouldn't women have that earlier? Because my goodness, it really is life changing. And so that's really how we set out to do it. It was really listening to the audience talk about mistakes. I made a lot of mistakes. It took us a long time to get the format right, to get the tone right. We're in a good place now. I have to brag a little. We do have an NPS of 66, which is pretty darn amazing for such a young company. Andi Simon: So just saying, are you better with an NPS? Gemma Toner: Net promoter score? And so that's when you just have a simple question. You know, Would you refer a friend or family member to this? And the good news is, a majority, and that's a really hard number to get, of people are saying, Yeah, I would. So we have 95% of our business clients renewing. We know we're hitting it. And I think we're hitting it because, again, women don't have much time. And we have to really redesign and re-engineer how we run our lives, and you know how we are. Andi Simon: You know, Gemma, I'm listening and smiling because I share many of the same purposes and passions of wanting to take what we know and multiply it so others can rise with it. Sandra Quince says, As I climb the ladder, I lift other women with me. And I said, What a beautiful way of talking about what all of us are really interested in doing, not simply being acknowledged for accomplishments as you were and staying there, but thinking, I mean, your sabbatical was a growth period for you, but it didn't stay there. It wasn't just me on board. It was what I learned that I can now share and multiply joyfully so that I can lift others. And that is not inconsequential. And yeah, you can go speak, but when I walk out of the room at the end of a gig, as I know I want them to do one small win, you know, do an Oprah, one small win to lead you forward. But when will that be? How will I change? And it is purposeful and passionate. But you're also having a good time, aren't you? Gemma Toner: I am, and I have to also credit my mom and dad for, again, you know, being immigrants and coming here with not much in their pockets. I think what they instilled in us was, and I saw it, there were so many people that helped them along the way and I recognized that but I didn't know the terms. But the people that I would say helped me along the way, those mentors and sponsors, I don't forget them. And what I recognized when I had a moment to like, think and take a beat, was that not everybody gets that. And so that's where I think my father would always say, Never forget where you came from, always put out a helping hand. And that's the truth. And so I think, it does for me, it matters about my humble beginnings and being able to help more because we live in this country and we've been really fortunate. That means you give back. Let me clarify, I'm a capitalist. So this is not a nonprofit business. I believe in capitalism. And I also believe capitalism is probably the most effective way to create social change and upward mobility for women. But that's why I'm doing this. Andi Simon: You don't have to justify yourself. Gemma Toner: It's just, I think it's really important because someone says, Oh, is this a non-profit? I'm like, no, no, we're not. Andi Simon: You know, I met someone who's trying to change the way kids understand debt and it's not a not-for-profit. She's finally made herself a for-profit. And I said, That's good. It's okay to make money and to spread it. It's okay to remove the guilt factor because I'm in here for some profit. I don't quite know why we've given that such a bad name, but I do think there's something else about you as a woman leading others. People ask me, Do women lead differently? And I say, Well, I've had dozens of clients. And I was in corporate life for a long time. And are women different from men? Yes. But leaders need followers, and they don't follow people casually. They follow people they trust who can get them someplace together and who they believe are authentic and want to be accountable to. Do you find, you've had some good women bosses and men bosses, and do you think that women are leading differently or are we just women?  Gemma Toner: I think it depends, and I think it's, men, women, it really depends on the individuals. There's some great male leaders. There's some great women leaders. There's also both not so great, so do I think I led differently? Probably not early in my career. I would say I, probably just like the female role models that I was emulating, they were leading like men. And so I would say as I became more comfortable as a leader,  I definitely had a different approach. I actually sometimes, early in my career, when I was running a region, when I saw my old team, I apologized to them. And I'm like, Thank you for still being my friend because I was really rough around the edges as a young leader. And you kind of grow into, at least I did, grow into the way you want to lead. Andi Simon: Well, I do think that the value you brought to everyone along the entire way was your curiosity, this kind of openness to see things through. You wanted to bring a social anthropologist on because we know that out of context, data do not exist. What does all this data mean? Well, it can mean anything. I want it for myself. So which data do I have to do? And then how do I interpret it so that it makes the most sense. So it's really interesting. I think you and I could talk a great deal for a lot of reasons, and I'm enjoying every minute of it. Thank you for sharing with us today. For our audience, one or two or three things you don't want them to forget? What would be some real good takeaways? Gemma Toner: You know, I have to say, the takeaway, as much as I was long-winded is, You don't forget where you came from. You know, always look back. I also think some of the takeaways that I had in the book really are important to me. And that is, Get out there and just start, raise your hand. Even though I can tell you, most of the big opportunities I had, I was not the first choice. And that's okay. It's okay to be the consolation prize because it's what you make of it. And they were great opportunities. Two of my big opportunities, I was not the first choice, but I hung in there and I didn't have all the skills they wanted. But, last man standing, I got it, you know? So I think that's really important because so many of us are just like, Oh no, that's over my head. No it's not, give it a go. I think the other is, Just keep going. It's hard. Let's not kid ourselves and let's not mislead each other with, sort of saying, it's all perfect. It's not, but you will get through it. And I think what's really important about that is, and it does take a little time, and I didn't always do this myself, so I want to be really honest about finding people that are like you that can support you. So it's having that personal board of directors. It's also having a few friends and friendly faces that can help you when you're just having a really tough day and can also celebrate with you as well. Andi Simon: Well, we're people and we need others, and they need to be trusting and trustworthy. And trusting is important, that we have folks we can turn to and can I just vent? You know, it's not an uncommon call I make to my favorite friend, can I just vent? Then by the time I'm done, she says, You feel better? I said, Oh, that was perfect. I just needed a safe and an executive coach. But even there, sometimes you just go talk to your friend, let it come out. You know, we had an ERG presentation the other day, for Eightfold, a company out on the West Coast, a software designing company. Really cool folks. One of the women said, you know, do women really have to check off all the boxes before they can move up? And all of us, there were three of us, said, That's not how you're going to move up. The move up really comes when you really don't know what you don't know, because you can't possibly ever have all the boxes checked. Believe in yourself and offer yourself as a smart person who can grow. And those are better words than, Am I ready? You're never ready then. You know, I never became ready. Gemma Toner: And I like to remind my team, We'll figure it out. Andi Simon: Yes, we'll figure it out. It's a complex problem to solve. That's exactly right. Gemma Toner: Figure it out and just know you don't have to figure it out by yourself. You can ask a lot of people to help you. Andi Simon: Yes, and you won't ever be exactly right. Perfection isn't really necessary. And so all kinds of wisdoms. This is such fun. So let me wrap up. I do want to thank you, and the National Association of Women Business Owners, who owns the trademark on our book Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. And we always like to recognize them and thank them for the use of their title for our book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. And as you can hear, Gemma Toner is one of those extraordinary leaders. And our conversation today was to help you spark your success. Get off the brink. Keep going. Be perfect. The books are all on Amazon and Barnes & Noble. My three books are there, with the third one, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored with Edie Fraser and Robyn Freedman Spizman. I hope you have fun with them. I actually had somebody shoot a picture of one of my books on the beach where he was reading it and I went, Oh my gosh, a beach read. I didn't know I had a beach read! Gemma Toner: Andi, can I plug one event that we have coming up? It's going to be in March. It's a pay equity event that's free for all women. So all of your listeners and men are welcome. LinkedIn will be promoting it everywhere. It's really about getting women particularly equitable pay. And this will not be about talking about the stats. This will actually be practical tips as to how you make sure you are getting paid fairly. So mark your calendar in March. Andi Simon: Sometime in March though, we have to come back to Tone sometime in March. Gemma Toner: It'll be on the day. Yeah, it's actually, we're just waiting to get the actual date. March 15th, something like that. It's on Pay Equity Day. It's something, again, you talk about purpose. It's very important to us. Andi Simon: Despite the fact that Barack Obama signed the Lilly Ledbetter Law in January of 2009. It's not always true that women get paid what they should get paid for the same job that the guy is, much less at the same time. It's really tough. Oh, boy, we can keep going, but we're not. We're going to sign off, say goodbye. Come again. Send me your favorites so I can bring them on. And I have a lot of great women and men to share with you coming up. It's been wonderful. Goodbye now, and thanks again. Bye bye.     WOMEN MEAN BUSINESS® is a registered trademark of the National Association of Women Business Owners® (NAWBO)

蓝海战略(Blue Ocean Strategy)的提出者W.钱·金（W. Chan Kim）和勒妮·莫博涅（Renée Mauborgne）在《超越颠覆》一书中提到，商业不一定是颠覆性的、基于恐惧的、我赢你输的博弈。也可以为多品牌繁荣共存，以一种促进商业与社会共同繁荣的方式驱动增长。在品牌大繁荣时代，越来越多的新兴和新型品牌应运而生，「创牌」正在成为品牌发展的未来。这不仅包括创造一个新的品牌，还包括如何持续经营一个品牌，持续成长，被市场和消费者认可。在节目中，安糖认为，平台应从消费者需求出发，帮助品牌更高效地解决消费者未被满足的核心诉求，高效触达消费者。几位代表新消费领域的几个品牌主理人分享各自的商业洞察，共同探讨在这个充满了变量与不确定性的时代应如何经营品牌，赢得消费者。【主播】麻小嘛： 「哈佛商业评论」中文版新媒体主编，新增长学院发起人【嘉宾】安糖，淘天集团品牌业务发展中心商家成长总经理宗延平，德龙大中华区董事总经理张冬慧，lipro如然智能科技有限公司董事长兼CEO丁坚， 翻翻动漫集团副总裁、集团衍生品事业总策划【主要话题】05:05 提升效率的核心是数字技术09:30 消费者变得更加理性13:37 品牌回应消费者诉求的顺序首先应该是产品力26:14 产品是带领品牌在潮玩赛道破圈的核心40:18 智能家居赛道首先要做好品牌定位【Staff】主播 麻小嘛监制 洛佳、刘玥、梓蘅、周强、可特文字编辑 Xinlu后期 可特运营 瑞涵【关于我们】公众号 & 视频号：哈佛商业评论（ hbrchinese )公众号：新增长Hub（NewGrowth2020）本节目由声动活泼制作播出

David Rogers: The Digital Transformation Roadmap David Rogers is the world's leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His previous landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David has helped companies around the world transform their business for the digital age, working with senior leaders at many of the largest corporations and he's been featured in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. In his newest book, The Digital Transformation Roadmap*, David tackles the barriers behind the 70% of businesses that fail in their own digital efforts and offers a five-step roadmap to rebuild any organization for continuous digital change. Most of us have heard that leading change requires highlighting a problem, deciding on a clear vision, and then cascading that vision down. In this conversation, David and I discuss how those actions alone often result failed outcomes. Instead, we highlight what a shared vision really is and how we can do a better job of helping the entire organization respond better to change. Key Points Most digital transformations fail because they focus too much on technology and not enough on the actual organizational challenges. Selling a problem is negative urgency. It's important as a component of change, but insufficient alone. Successful change leaders also embrace positive urgency. A north star helps leaders and their organizations get clear on the “why” instead of simply the “what.” Once defined, thoughtful debate on measurement brings alignment and empowerment. It's a mistake for vision to only come from the top. Vision should exist at every level. Avoid thinking about vision as cascading down. If anything, vision should be cascade up. How conversation happens at each juncture will define how well this works — or doesn't. Resources Mentioned The Digital Transformation Roadmap* by David Rogers The Digital Transformation Playbook* by David Rogers David Rogers on Digital newsletter Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Pivot Quickly, with Steve Blank (episode 476) Engaging People Through Change, with Cassandra Worthy (episode 571) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Going Long Podcast SERIES HIGHLIGHT Episode 353: Jump from Wall St. to Main St. to Accelerate your R.E.I. To see the Video Version of today's conversation just CLICK HERE. In the conversation with today's guest, Josh Plave, you'll learn the following:   [00:20 - 04:36] Show introduction with comments from Billy. [04:36 - 07:40] Guest introduction and first questions. [07:40 - 12:06] The backstory and decisions made that led Josh to this point in his journey.  [12:06 -14:47] Why Josh decided to invest long distance and out of state in Real Assets rather than only investing in his home market locations. [14:47 - 18:22] The importance of teams in the ability to create success, and how Josh goes about creating those teams. [18:22 - 23:24] The lowdown on Self Directed I.R.As.  [23:24 - 26:29] Some of the things you are able and not able to do with regards to taxes and retirement funds.  [26:29 - 28:24] All about accessing large amounts of capital that you may have in a retirement fund, and how you are able / allowed to move and use this capital. [28:24 - 32:40] Josh explains about the idea behind his reinvestment system ‘Wall to Main', and the kinds of people that they are helping to benefit from taking this action. Here's what Josh shared with us during today's conversation:    Where in the world Josh is based currently: Charlotte, North Carolina. The most positive thing to happen in the past 24 hours: His 6 month old daughter has just learned how to wave!  Favourite European City: Copenhagen, Denmark. A mistake that Josh would like you to learn from so that you don't have to pay full price: Work out the best way to communicate properly with those that you work with and go into deals with, and do it upfront rather than waiting until after the fact! Book Recommendations: Blue Ocean Strategy. by Renée Mauborgne and W. Chan Kim.   Be sure to reach out and connect with Josh Plave by using the info below: Website: https://www.walltomain.com/    Start taking action TODAY so that you can gain more Education and Control over your financial life.   To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI    Are you an Accredited Investor that's tired of getting crushed by paying so much in income tax? Find out how we're helping others like you keep Uncle Sam out of your pocket. Go to https://www.firstgencp.com/goinglong   Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

Interview Episode: Changing the world with DeepTech Innovation w/ Sandeep Hardikar, CEO & Co-Founder at Network Science. Get in touch with Sandeep: Linkedin Contact Network Science: Website The 3 books I referred to during our discussions are:  Employee First, Customer Second – Vineet Nayar https://www.hcltech.com/sites/default/files/documents/resources/brochure/files/emplyeesfirstminibook.pdf   Blue Ocean Strategy - Chan Kim and Renée Mauborgne https://www.blueoceanstrategy.com   Platform Revolution – Geoffrey G. Parker, Marshall Alstyne, Sangeet Choudary http://103.44.149.34/elib/assets/buku/Platfrom_revolution.pdf The #1 source of knowledge for everything automation: https://www.theautomationguys.net Do you have any questions? Would you like to give us feedback? Are you interested in workshops on the topic of automation? Are you an expert in the field of automation and would like to be on the podcast? Let us know: https://bit.ly/3lyq9Yj 

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in HBR over the last 100 years. Along with her colleague W. Chan Kim, she was named the most influential management thinker in the world by Thinkers50. She is the first woman ever to secure that top spot. She is the co-author with W. Chan Kim of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs*. Key Points Zero-sum thinking means that if we win, someone else must lose. Many of us have been conditioned to accept that this is how competition has to work. Nondisruptive creation creates new industries without leaving failed companies, lost jobs, and destroyed markets in its wake. Consider shifting focus from structure to agency. Firms that generate nondisruptive creation lead with agency. Don't confuse the means with the ends. Technology enables, but value innovation is ultimately what creates a nondisruptive new market. Unlock the many, not just the few. Overemphasizing an entrepreneur or creative leader leads to underemphasizing the creativity and contributions of everyone else. Resources Mentioned Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs* by W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant* by W. Chan Kim and Renée Mauborgne Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Start Seeing Around Corners, with Rita McGrath (episode 430) Help People Show Up as Themselves, with Frederic Laloux (episode 580) The Mindset to Help Your Organization Grow, with Tiffani Bova (episode 633) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

20 YEARS IN PERSPECTIVE:Success is a balanced life, I'm not sure I'm there yet, but that's an aspiration.I don't think I was fully aware of the challenge for international couples of moving around and managing two careers.Sometimes he's followed me and sometimes I've followed him and it's worked out pretty well, but it hasn't been easy.I feel very lucky because I love the work that I do, I love the fact that I get to work with candidates who are all over the world, who have that wonderful diversity of background that is so familiar.I loved working at INSEAD, I have to say that it's not quite as much fun working there, as it was being a student.We had four kids while we were living in Paris, so I inflicted 4 maternity leaves on INSEAD.Unfortunately I've had to cut back on the champagne which is very sad, but we still do a lot of socializing and host a lot of parties.I actually always had an entrepreneurial itch and I think partly that was that I am the daughter of an entrepreneur.I also am very grateful to have wonderful business partners who are friends who I would trust my life withKids keep me up at night.I feel a little bit depressed about the political environment right now and we know what we've got coming in the future years.ON TOPIC: MBA in perspective, 20 year MBA evolution, educationOne big change that I've seen as regards [MBA] candidates and what they talk about, and what they're looking for is the desire to really have a positive impact and their interest in sustainability.Candidates these days really want to use the degree and use their education to have a positive impact in the world and that's much more widespread than it was fifteen years ago. INSEAD has invested a lot in weaving sustainability into the curriculum.Another big change of course is the increase of the percentage of women.A big question right now is how AI will play out in education. Schools are somewhat cagey right now about their policies on this.ON TOPIC: the kids growing up: thoughts on undergraduate educationI think it's important for our generation to keep in mind that it is more competitive now to get into the top schools than it was when we went through the system.There's a lot of pressure on kids these days to succeed and to prove themselves and I think the role of parents should be to actually help kids find the right fit, rather than push them towards necessarily the very top schools.It's important to really focus on that fit and helping kids to find academic passions and an environment for them where they will flourish rather than get too bogged down and focusing on getting into the highest ranked school.This generation, they've been through the pandemic. My kids did not enter a classroom for over twelve months and all of those things have had a mental health impact and so my concern with at least getting my kids towards undergraduate is really helping them to find an environment where they feel happy and they're going to flourish rather than focusing on what's the highest ranked school that you can get into.There are big issues at the top schools with kids coming in, who are not well prepared for life.ON ALL THINGS INSEAD: insead's formula is incredibly powerful.I see every day how transformative INSEAD is and I'm thrilled to have the opportunity to continue to help people access an education like INSEAD.If everybody makes a little effort. It has a huge impact.References, mentions:International Finance Corporation, IFC, Fortuna Admissions, MBA coach, INSEAD, INSEAD admissions, Blue Ocean strategy (Renée Mauborgne and Chan Kim), Wharton, Harvard, Judith Hodara, Matt Symonds

Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD and co-author of Beyond Disruption and Blue Ocean Strategy blueoceanstrategy.com INSEAD.edu

Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it's not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy's work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

Are you looking for innovative strategies for achieving growth without displacement? Look no further than our latest podcast episode featuring Renée Mauborgne, the leading expert on non-disruptive innovation. Mauborgne shares her insights on successful non-disruptive technologies, investment opportunities, and balancing disruptive and non-disruptive innovation in this insightful conversation. Listen now and share it with your colleagues and friends.*****Remember to follow the show so you don't miss upcoming episodes!********************Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Neil deGrasse Tyson, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here:https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827Text to get notified of new episodes: https://joinsubtext.com/guyLike this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth.    Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute.    I'm really excited about Renée's new book Beyond Disruption, written with her co-author, Chan Kim. I got an early copy of it, and it's fantastic!   THIS EPISODE IS PERFECT FOR… anybody who is thinking about how to stand out from their competition as well as anybody who has adopted the Blue Ocean Strategy and is eager to take it a step further.    TODAY'S MAIN MESSAGE… market disruption is the go-to strategy for business growth, but it can be reckless and destructive for others in the path. Renée presents a different strategy that she calls nondisruptive creation, or entering new markets without any displacement at all.    WHAT  I  LOVE  MOST… leaders pursuing nondisruptive creation will not only set their business up for success but will inherently create social good through this thoughtful approach.    Running Time: 31:53   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Renée's Book: Beyond Disruption  

Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to grow billion-dollar businesses that are new markets rather than displacements of existing ones. Two examples are the microfinance industry and the firm Square. And she explains how leaders can seek out these opportunities to foster profitable growth with less social harm. With fellow INSEAD professor W. Chan Kim, Mauborgne wrote the new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.

Episode 256 | Join strategy expert and bestselling author Renée Mauborgne for a fascinating deep dive into Blue Ocean Strategy and her new book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs. • The Energy of Change: Help your leaders prepare their teams to move through change and transform your organization's approach to change by downloading and sharing this guide. https://pages.franklincovey.com/2023-Q2-NL-December13_NewsletterToolDownload-Podcast.html

In this Men's Journal Everyday Warrior Podcast episode, Mike Sarraille speaks with economist, business theorist, and professor - Renée Mauborgne. Mauborgne, and her co-author W. Chan Kim are global best-sellers with their book Blue Ocean Strategy which boldly transformed thought on innovation and business growth. Their follow-up book - Beyond Disruption, is out now with three decades of research to redefine how businesses approach innovation.  We discuss the American market compared to what we see on a global scale, and what that could mean for our future generations to take it to the next level. 

In a new book with longtime collaborator W. Chan Kim, Beyond Disruption, Renée Mauborgne describes an alternative path to pursue innovation and growth. Non-disruptive creation taps into a new market outside or beyond the boundaries of existing industries, to not only drive economic growth but also have a positive impact on society by avoiding the negative aspects of disruption, like job displacement.Together with Martin Reeves, Chairman of BCG Henderson Institute, Mauborgne discusses the rising importance of non-disruptive creation given increased sensitivity to the social impact of business. She explains the differences between non-disruptive creation, disruptive creation, and blue ocean strategy and provides tools for companies to identify and unlock non-disruptive opportunities.Mauborgne, a professor of strategy at INSEAD, is also the co-author of the influential Blue Ocean Strategy and has been recognized by Thinkers50 as one of the World's Most Influential Management Thinkers.Key topics discussed: 00:53 | What is non-disruptive creation (NDC)08:27 | How companies can identify and invent NDCs16:01 | The role of disruptive creation21:08 | Challenges and capabilities needed for NDC23:53 | AI and NDC26:22 | Renee on coining NDCThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, Jeff sits down with Nicole Eastman. She is the owner of Rose Pharmacy and Boutique Apothecary in Cornelius. It's her mission is to help each patient that walks through her doors achieve their health and beauty goals beyond what they thought possible by providing personalized tools and support in an environment that fosters excitement and possibilities. Listen in as Nicole shares the vision for Rose Pharmacy and Boutique Apothecary, shoutouts to a few local businesses, and some great advice for aspiring small business owners.Rose Pharmacy &  Boutique ApothecaryAddress: 20035 Jetton Rd ste b, Cornelius, NC 28031Phone: (704) 255-6172Email: info@roserxboutique.comLocal business shoutouts:Signature Style Hair StudioO2 emcYour Private Jeweler of Lake NormanNina's BoutiqueBooks recommended:Blue Ocean Strategy by Renée Mauborgne and W. Chan KimThe Four Agreements by Don Miguel RuizSimon Sinek: Start with Why - Ted TalkResources:Launch CLTSCORE CharlotteSubscribe to Lake Norman's #1 Weekly Email Newsletter - it's FREE!Partner with The Best of LKN and Grow Your Business! Click HERE to learn more!Special thanks to our sponsors!Support the show

In Blue Ocean Strategy, INSEAD business professors W. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean, a marketplace where fierce competition has stained the water with the blood of the combatants. According to Kim and Mauborgne, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth. In this podcast,  Kristina Jaramillo shares how teams should be taking a blue ocean approach when it comes to ABM.

*In today's world, competition is becoming increasingly fierce. This leads to bloody battles among competitors who are forced to keep reducing prices while continuously spending money on incremental improvements in product quality. *If they are successful at this, they will merely stay afloat in red oceans. Because other firms are doing the same, everyone is facing the risk of drowning. *Blue Ocean Strategy offers a different way of making business. Instead of swimming in red waters replete with hungry competitors, Kim and Mauborgne recommend finding blue oceans, that is becoming pioneers in new and untapped markets. *Kim and Mauborgne summarize their approach by saying that “The only way to beat the competition is to stop trying to beat the competition”. Theme 1: What is blue ocean strategy? - 0:29 Theme 2: How to find blue oceans & avoid traps - 9:54 Theme 3: How to renew blue oceans - 24:10 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/TomBBBusiness/how-did-cirque-du-soleil-become-so-big-and-what-le-307 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: YouTube. (2019). Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI. [online] Available at: https://www.youtube.com/watch?v=clp-IMpuwaQ. Mauborgne, R. (2019). Stop Competing & Start Creating: How to Be Uniquely Successful With Renée Mauborgne. [online] YouTube. Available at: https://www.youtube.com/watch?v=YLgUnEtN1Ic. Full Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Year of Publication: 2015 Book Author: Renée Mauborgne, W. Chan Kim To purchase the complete edition of this book click here: https://tinyurl.com/pj6cv7av Book Insight Writer: Rafal Jennek Editor: Tom Butler-Bowden Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society. Learn more about Dave:-        Website -        LinkedIn-        Twitter-        FacebookTop 3 Lessons:1.     Successful disruptive innovation requires branding2.     Only through branding can you align disparate social programs and bring value to the business3.     Follow your interests and curiosity on the way to mastery that's uniqueBONUS:The Future of Purpose-Driven Branding free e-book download Episode website URL:https://www.howiechan.com/blog/podcast-davidaaker-ep8 Resources and mentions:The Future of Purpose-Driven Branding by David Aaker - buy HERE Owning Game-Changing Subcategories by David Aaker - buy HEREBlue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HEREThe Innovators Dilemma by Clay Christensen - buy HERECompetitive Advantage by Michael E. Porter - buy HEREAffiliate links – zero cost to you and a little something goes to support the Healthy Brands podcast

Comment disrupter un marché  ? En appliquant une stratégie "océan bleu" ! Développée par W. Chan Kim et Renée Mauborgne en 2005, c'est une stratégie cherchant à s'écarter des marchés hyper concurrentiels. Source: "Stratégie océan bleu: Comment créer de nouveaux espaces stratégiques" par W. Chan Kim et Renée Mauborgne.

In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how making cigars is very similar to how musicians put together an album of music. -- Thanks for watching! Website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE Instagram: https://www.instagram.com/deep_cuts_live -- 

En este episodio estamos con Salvador Rosales Trejo mas conocido como Chava ,  Tercera generación trabajando en la empresa familial: tequila Cascahuin, ahorita presente en mas de 5 países la tequila Cascahuin es la tequila artesanal del momento. Con Chava hablamos de su trayectoria, sus primeros pasos en la empresas familial , su evolución en el mercado y la moda del tequila y sus consecuencias.  En este episodio :  - La estrategia del océano azul (Blue Ocean Strategy) - Libro de Renée Mauborgne y W. Chan Kim - Podacast Agave Social Club  - Sitio Web Cascahuin : https://tequilacascahuin.com/en/cascahuin-family/ - Instagram : https://www.instagram.com/cascahuin/

In this episode, our host Joe Batir talks with Peter Black, President and Managing Director of EnergySys. EnergySys is a low code software development platform that is cloud native, hosted on AWS. Here, Joe and Peter discuss what low code means, why it is important for this platform to be cloud native, and how EnergySys is enabling faster solution development for the energy industry. Peter's Book recommendation: Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim Peter Black's Linkedin: https://www.linkedin.com/in/petersblack/ EnergySys: https://www.energysys.com/ Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry. More from OGGN ... Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events  

Today's episode includes a recap of my weekend at the Ohio Pharmacist Association (OPA) Annual Conference April 1-3, 2022, and brief interviews with Ohio pharmacists Emlah Tubuo, PharmD and Greg Kramp, PharmD. Disclaimer.  I am an OPA Member, but I do not work for The Ohio Pharmacists Association.  The opinions mentioned in this podcast episode are my own and not necessarily those of OPA.  Also, I am not being compensated for any content in this podcast episode.   This episode has 4 parts.   In the first part, I'll give a recap from the sessions I attended:  session title and speaker(s) name(s), plus two take-aways. I attended 11 sessions and earned 16 hours of CE.  Ten sessions were 90 minutes long.  One was only 60 minutes long.  There were multiple offerings for each time slot, and it was hard to pick just one to attend. The second part is my interview with Emlah Tubuo, PharmD. The third part is my interview with Greg Kramp, PharmD. The fourth and final part of this episode will be a few stories about what went wrong back home while I was gone.  If you're a parent of teenagers, you're going to groan.  It has to do with my younger son missing the ACT on Saturday, April 2, and the death of the only houseplant I own.   Thank you for listening to The Pharmacist's Voice Podcast Episode 143! To read the full show notes, visit https://www.thepharmacistsvoice.com/podcast/ Mentioned in this episode Annual Meeting of the Ohio Pharmacists Association April 1-3, 2022 (Conference Brochure) OPA (Ohio Pharmacists Association) home page Emlah Tubuo, PharmD LinkedIn Profile  Emlah Naturals website  Emlah Naturals Instagram Page Greg Kramp, PharmD LinkedIn Profile Lauren Castle, Functional Medicine Pharmacists Alliance Founder www.notimpossible.com     Eye gaze goggles video (YouTube) Brian Bisher, Cincinnati-area pharmacist World Autism Day April 2, 2022 The Pharmacist's Voice Podcast Episode 75 with Dr. Adam Martin, The Fit Pharmacist The Pharmacist's Voice Podcast Episode 89 with Dr. Cory Jenks, Pharmacist, Improv Comedian, and Public Speaker The Pharmacist's Voice Podcast Episode 73 with Dr. Lauren Castle (Functional Medicine Pharmacist) The Pharmacist's Voice Podcast Episode 133 with Dan Krinsky, BS, Ms, RPH, FAPHA The Pharmacist's Voice Podcast Episode 135 with Sue Paul, RPH   Subscribe to or Follow The Pharmacist's Voice Podcast! Apple Podcasts Google Podcasts Spotify Amazon/Audible Friday Sessions Early Results from Provider Status Implementation with speakers Stu Beatty, Ana Hincapie, Anne Metzger, and Rebecca Lahrman.   OTC/Self-Care Challenge moderated by Kristine Cline and Max Conrad.  5 Ohio pharmacy schools competed in this Jeopardy/game-show-like competition: UC (the University of Cincinnati), NEOMED (Northeast Ohio Medical University), OSU (The Ohio State University), Findlay (the University of Findlay), and ONU (Ohio Northern University).  I did not see a team from my alma Mater The University of Toledo.  Cedarville University did not have a team either.   Current Trends in Prescription Drug Diversion with Dr. Donnie Sullivan.  Generation RX and You:  Medication Safety in Action, led by Ruth Emptage, Kelsey Schmuhl, and Tessa Miracle.  Saturday Sessions By the way, this was the best MORNING at OPA ever in the history of my attending the Annual Meetings.  I was inspired.  I was entertained.  I laughed. I learned.   Self-Care and Professional Well-Being:  The Prescription to Beat Burnout with speakers Dr. Adam Martin (The Fit Pharmacist) and Dr. Tim Ulbrich (Co-Founder & CEO of Your Financial Pharmacist). *VERY INSPIRATIONAL SESSION!* Putting “Yes, And” to Work:  Building a More Adaptable, Empathetic, and Humanizing Healthcare Experience with speaker Cory Jenks.  *This was by far THE MOST FUN CE SESSION I'VE EVER ATTENDED.  EVER!! Pharmacy's Role in Human Trafficking Awareness with speakers Karen Kier and 2022 PharmD Candidate Temi Omitowoju from Ohio Northern University.   National Human Trafficking Hotline is 1-888-3737-888   Text “INFO” or “HELP” to BeFree.  The digits are 233733   https://humantraffickinghotline.org/report-trafficking Successful Pharmacy Entrepreneurship with Marc Sweeney and Chris Antypas.   “Challenging times are great for innovation.”   Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  Sunday sessions 2022 Legislative Update with four speakers:  Ernie Boyd (Executive Director of the Ohio Pharmacists Association), Michelle Fitzgibbon (a government relations professional), Dan Fitzpatrick (also a government affairs professional), and Antonio Ciaccia (CEO of 46 Brooklyn Research and 3 Axis Advisors). The 4 Pillars of Pharmacogenomics and Personalized Medicine with speakers Sue Paul, Dan Krinsky, and Amy Van Milligan, MD. Counterfeit Medicines in the US Supply Chain:  Learn How the Criminals Operate to Keep Your Patients Safe with non-pharmacist speaker Shabbir Safdar from the Partnership for Safe Medicines, which you can find at safemedicines.org. Dangerous Doses and Bottle of Lies by Katherine Eban were recommended by Mr. Safdar. Just a few things went wrong back home while I was away for 3 days. Gratitude first. The house did not burn down, and my husband and both kids were alive when I got home.    What went wrong? My son Derrick missed the ACT because he forgot about it. My only houseplant died a horrible death by wind, rain, and cold temps.  Our trash ended up in our recycling toter and the recyclables ended up in the trash toter. I left March 31, and no one flipped the calendars in the house to April.  No one printed the new lunch calendar for April either.   When my family went to church, no one brought the Noisy Change Offering, which is only collected the first Sunday of the month.  My son had to loan my husband cash so we could contribute toward the charity of the month.  My husband also forgot to pick his prescriptions up at the pharmacy on Saturday.  The pharmacy is closed Sunday. Better luck next time, boys!  Please laugh.  I know I did.  That's life, and life can be messy!  

"Have the courage to be wrong. And right!"   As a new leader, are you curious about what happens in the C-suite? Interested in learning astute lessons from someone who's been coaching executives at the highest level?   Today my guest is CB Bowman, who was named one of the Top 50 coaches in the world by Thinkers50. She is a keynote speaker and CEO of Courage Consultant. In this episode, CB will reveal the best lessons she curated from her time as an executive coach - and how new leaders can leverage this into their own world. Don't miss this one!   In this episode, you'll learn to: Harness the courage to ask for what you want Understand the role of mentors & sponsors, and why you should have both Shut up! And why that can be a powerful move as a new leader :) And a lot more!   The way you communicate matters What's the preferred way to communicate, not from your perspective but from the perspective of the receiver? If you can adjust the way you deliver information so that it's received well, then you're starting to build that credibility. Because people will see that you communicate differently to different people, and they'll perceive that as respectful.   Letting go of control When I started to let go [of control], the organization started to grow. And it allowed me to focus on other things that I'm good at that people in the organization are not good at or things that they cannot handle.   Have the courage to ask If you have the courage to say ‘I don't know', your credibility goes up. It does not go down like most people think, because people can respect the fact that you are willing to learn, you're willing to hear another voice.     Links and Resources Connect with CB: Email, LinkedIn, YouTube, Website Association of Corporate Executive Coaches Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim (book)

Es básico que conozcas los 3 pasos para definir el precio para tu producto o servicio no sólo de forma adecuada, sino también estratégica.Estas lecciones han sido extraídas del libro "La Estrategia del Océano Azul", de de Kim y Mauborgne.Recuerda que sólo con escucharlo no es suficiente. Aplícalo y obtendrás resultados, sí o sí. ¡¡Pasa a la Acción!!En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/232 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc¿Cómo conseguir levantarse temprano? 10 consejos... también apps útiles, para conseguirlo: https://www.youtube.com/watch?v=TJPmqy6Qi1cEn Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […] The post MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne appeared first on The $100 MBA.

Creating a Business Plan or Growth Plan isn't just for companies. This episode is for entrepreneurs with ideas who want to know that their hard work is going to pay off within their existing business or in a side hustle or startup. It is also for individuals who want to level up, be seen as a leader, and make a bigger impact. This is about disruptive growth - for yourself, your career and/or your company! So, how do you know if you are an entrepreneur? 1st - Are you curious? (you like to learn, read, ask questions about topics you know nothing about - not only your strong zones?) 2nd does your curiosity translate to imagination? (are you thinking about new solutions to existing problems?) 3rd do these ideas translate to action? (Do you seek out resources, problem solvers and communities to move you towards results?) That's the difference between some with an idea and someone who is an entrepreneur. Are you willing to actually take that action? Are you willing to let go of the familiar and start something new? I also talk about the golden ratio, from Pablo Rodriguez, for risk taking and investment. If you invest 70% into your core business, 20% into adjacent and 10% into disruptive, the results will be the inverse (when you are persistent): 10% results from your core business, 20% from adjacent and 70% from your disruptive business - don't forget that the key here is persistence. These results aren't immediate Finally, we'll focus the conversation around three books: Innovator's Dilemma by Clayton Christensen, The Lean Startup by Rick Ries and Blue Ocean Strategy by by W. Chan Kim and Renée Mauborgne. Curious? Listen now and let me know how you've implemented this week's topic! What big bets have you taken? What rewards have you seen from the risks you've taken? I'd love to hear your stories - email me at hello@annhiatt.co RESOURCES: HBR podcast interview When Startups Scrapped the Business Plan Alex Osterwalder's Business Model Canvas http://alexosterwalder.com/ --- Send in a voice message: https://anchor.fm/ann-hiatt/message Support this podcast: https://anchor.fm/ann-hiatt/support