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By the age of 29 years old, Harry Hugo is more or less living every young boy's dream.
We're back with another 'Football Jobs' episode. This time with a club director and that director is the brilliant Harry Hugo. Harry is an entrepreneur and a club director for a non-league side who are doing very well. I heard about Harry because of the superb job he has been doing with my local non-league team. He has made a lot of noise across football in the South East of England and lots of people are now talking about the club he is the director of 'Farnham Town'. I hope you learn lots, I hope you are inspired and I hope this chat opens your minds to all of the wonderful jobs that you can do in football. Footballforkidspodcast@Gmail.Com Bonus content: https://www.patreon.com/FootballforkidsSupport the showFootball for kids is written, recorded and produced by Darren Rees.
Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024
Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work.Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Ste spoke to former Liverpool FC content creator, Harry Hugo about his journey from covering The Reds to being an investor in non-league football club Farnham Town, who just won their league in record-breaking fashion!Support this show http://supporter.acast.com/redmentv. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Branded Moments, I look back at my conversation with Harry Hugo - the Co-Founder of Goat Agency, a global, award-winning social media and influencer marketing agency. Harry shares why he and his co-founders decided to start filming their employees every week, the importance of trusting your team and giving editorial freedom to the video editors, and the benefits that have come with creating a weekly vlog which now has over 400 episodes!If you want to watch my full episode with Harry, you can listen to it on all podcast platforms or watch the entire video on YouTube.
Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operations for Microsoft Advertising, and Kate Scott-Dawkins - President, Global Business Intelligence at GroupM.
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, Chairwoman and CEO of EBONY and Jet, and host a panel discussion with Wavemaker's Head of Content Adam Puchalsky, Virginie Bercot, Global Brand Director at AXA, Thai Randolph, CEO of Hartbeat, and GroupM Motion Entertainment's Chet Fenster.
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Stevens, and GroupM NA Chief People Officer Serena Anthony.
On today's episode, we bring in some special guests to share useful business insights in a classic game of..."would you rather". Hear from internet sensation & Happy Hour co-host Robbie Knox, Marketing legend & co-founder of the incredibly successful Goat Agency Harry Hugo & lots more (even our Dad makes a Cameo appearance). We hope you enjoy this new style of episode! Try Adobe Express (pod sponsor).
With me, your host Oz Rashid, on this episode, I am joined by Amelia Sordell, Founder of Klowt — a personal branding agency — to discuss Klowt's hiring process, culture and the innovative onboarding strategy they use to enable continual improvements.Klowt's hiring philosophy is that both sides need to benefit, so they utilize a unique methodology that ensures the candidate feels heard and at the same time, enables Klowt to identify the qualities of candidates.Amelia explains what happens during a new employee's first week and how the business uses it as a mechanism for constant improvement.She delves into how Klowt cares for its team in ways that are meaningful to each individual, and recounts how she dealt with gender prejudice way back when and what she learned from it.Man, I loved this interview!Amelia Sordell - https://www.linkedin.com/in/ameliasordell/Resources mentioned:Chris Walker, CEO at Refine Labs - https://www.refinelabs.com/chris-walkerJustin Welsh - https://www.linkedin.com/in/justinwelsh/Harry Hugo, Co-Founder of Goat - https://www.linkedin.com/in/harryhugo-thegoatagency/?originalSubdomain=ukGallup - https://www.gallup.com/home.aspxHeka - https://www.hekahappy.com/HelloFresh - https://www.hellofresh.com/Connect with me, Oz Rashid, on LinkedIn: https://www.linkedin.com/in/ozrashid/.Learn more about MSH: https://www.talentmsh.com/.Don't forget to rate, download and subscribe to the podcast so you won't miss out on creative, innovative strategies for hiring the best talent.#talent #hiring #learning #teams
We are rounding up season 3 of the Jaily Show with an Omnibus special! Our guest list has included some incredible people over the past 3 years so we wanted to take a stroll down memory lane with the likes of; Lea Turner, Brian Burns, Kobi Omenaka and Harry Hugo! We have learned a lot about podcasts, social selling, making the most of LinkedIn, and content creation as a whole with all of our guests. But these guys have the wisdom and expertise that is worth repeating so check it out! If you haven't already heard, we are taking a short hiatus for the rest of 2022 to ensure we continue to innovate and keep things fresh. And in 2023, we will be back! Bigger and bolder than ever! But just before we go, please enjoy this final treat from us! - Lea Turner https://www.linkedin.com/in/lea-turner/ Lea's Website: https://leaturner.co.uk/ - Brian Burns https://www.linkedin.com/in/brianburns/ B2B Revenue Leadership: https://www.b2brevenue.com/ - Kobi Omenaka https://www.linkedin.com/in/kobiomenaka/ Flixwatcher Podcast: https://flixwatcher.tv/ - Harry Hugo https://www.linkedin.com/in/harryhugo-thegoatagency/ The GOAT Agency: https://goatagency.com/ Learn more about GLProUK: https://www.glpro.co.uk Connect with us on LinkedIn: https://www.linkedin.com/company/glprouk Find us on Vimeo: https://vimeo.com/glprouk Follow us on Facebook here: https://www.facebook.com/GLProUK/ Find our Instagram here: https://www.instagram.com/glprouk At GLProUK, we love creating, refining, and promoting digital content for ourselves and our clients. Our team is defined by huge amounts of experience in podcasting, video, photography, animation, and everything in between, and share a passion for innovation.
Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside Harry Hugo and Nick Cooke.In this episode weForecast influencer marketing's growth as in industry to be worth $100 billion in 2027.Look at why lack of scale has held the industry back and why that has now changed.Examine the drivers and restraints affecting advertisers becoming social-first advertisers. Consider what the Inflexion investment has brought to the agency.Reimagine the advertising holding groupCheck out the Influencer Marketing Lab for full show notes and related useful links
The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK. And a big part of the agencies success has been down to the way they market themselves. In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world's longest-running agency vlog, The Daily Goat. This is how I met Harry - how some of you listening might already know him. But there is so much more to Harry Hugo than just the Daily Goat - and The Goat Agency. This guy is 27 years old and has the mind and business acumen of someone double that age with multi exits under his belt. I'm lucky enough to call Harry a friend, and I'm not sure he knows this also a mentor. This conversation lifts the lid on what it takes to build a billion-dollar agency. I know you'll be glued from start to finish.
Harry Hugo is the co-founder of award winning global influencer agency, The Goat Agency. Operating across international offices and with over 200 employees, The Goat Agency is the world's fastest growing influencer marketing agency. Since its launch seven years ago the company has achieved great acclaim having worked on huge campaigns for the likes of Lidl, British Airways, New Look and Chelsea FC. Currently working as Chief Campaign Officer Harry oversees campaign success, ensuring that KPIs are met and that clients achieve their objectives. Harry was kind enough to share some of his time with us. Whilst in our company he gave us an update on how Covid is impacting the influencer space, opened up on his most remarkable achievement to date and explained the difficulty in measuring the effectiveness of content marketing. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.
Welcome to Boostly Podcast Season 8 Episode 35. This is a recap of my interview with Harry Hugo and The Hotel Man where we talked about influencer marketing. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 00:20 About influencer marketing 02:40 About Harry Hugo of Goat Agency 07:50 Harry's advice to small business owners 10:40 How to start the conversation with influencers 14:40 About Manny, The Hotel Man 17:20 The moment Manny noticed his guests 18:40 The moment Manny realized this could be a marketing strategy 21:00 Manny's advice to get started • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast
On today’s episode we’re joined by Kristian Sturt, who runs an influencer marketing and talent agency. He told us what he looks for when he’s signing someone, how he got into the industry and gave us some insight into how he makes money from Youtubers.He also gave us the truth about what really happened with Fame MMA, a Youtuber boxing event that went horribly wrong last December. Plus, we discuss Kavos’s content (who's managed by Kristian), Jack’s sitcom and how Stevie can get that much deserved popcorn brand deal.If you enjoyed the episode with Harry Hugo, you might like this one!Produced by Katie Baxter***Please rate and review us on Apple, Spotify or wherever you get your podcasts. It means a lot and makes it easy for other people to find us. Thank you!*** See acast.com/privacy for privacy and opt-out information.
At 25 years old and with over 120 staff Harry Hugo seems to be doing everything right. Aged 18 he raised £25million to start his second business after being turned down earlier on by the Bournemouth Echo for being 'too young' to write for them. Now Harry is one of 3 founding partners at the influencer marketing agency Goat and with offices in London, New York and Singapore Harry talks to Oliver about how COVID-19 and enormous overheads left them with 3 options; to sell, raise funding or trade out the crisis.
The Supersonic Marketing Podcast served with storekit & Saved by Robots feat. Mark McC
MARK MCC (MARK MICK-SEE), SUPERSONIC INCI'm a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/Follow me: Twitter: https://twitter.com/supersonic_incInstagram: https://www.instagram.com/supersonic_inc/LinkedIn: https://www.linkedin.com/in/markmcculloch/ Brought to you by Engage Interactive Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.Find out more: https://engageinteractive.co.uk/Supported by BDOBDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.“That's why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk
In today's Five by Five we have Harry Hugo from the Goat Agency. 5x5 is the 5 minute podcast that drops 5 days a week. You never know what the show topic will be but we promise it will be interesting. If you know someone that has a compelling story or can drop some actionable in less than 5 minutes send us a recommendation to hello@nbs.fm. 5x5 is bought to you by NBS.FM, the 'No Bull Shit' podcast network.
Hold on to your hats it's another episode of The Jaily Show and boy do we have a doozy for you this week. In this episode Jay talks to Harry Hugo, Co-founder of and Chief Campaign Officer at The Goat Agency. If you need anything to do with influencer marketing then Harry is your guy. As the UK's leading industry expert on the topic he has some awesome insight into that area of marketing that a lot of 'jack of all trades' types will not be privy to. So listen in as Jay delves into the world of Goat and gleams some nuggets from our guy at Goat. GLProUK’s enthusiastic team of specialists have the knowledge to help grow your audience and reach, on the platforms that will benefit your company the most. Whether it is Instagram, Facebook, Twitter, LinkedIn or one of the many others, we have the best social media management tools at our disposal and the experience of knowing how to use social media in the best way for your business. Maybe your company doesn’t have a social presence and you are struggling to take the first steps into a new digital marketing strategy. Our social media management services are run by small teams that are dedicated to helping your digital transition be a successful one. By creating campaigns, bespoke to your audience and tracking overall growth with detailed analytics. GLProUK have successfully grown the recognition of brands, locally and on a national scale with simple and effective digital strategies and campaigns, using Email marketing, content marketing and video marketing, with tactics for effective cross-platform synergy. We also utilise the podcast medium for unprecedented long form communication of your brand message. Where you can find us: ******************************************** Learn more about GLProUK : https://www.glpro.co.uk ******************************************** Connect with us on Linkedin : https://www.linkedin.com/company/glprouk ******************************************** Find us on Vimeo : https://vimeo.com/glprouk ******************************************** Follow us on Facebook here : https://www.facebook.com/GLProUK/ ******************************************** Find our Instagram here : https://www.instagram.com/glprouk/ ******************************************** GLProUK’s corner of the Twittersphere : https://twitter.com/glprouk ******************************************** We specialise in bespoke video, photography, design, podcasting & digital marketing. With our close-knit team of energetic digital experts, we will develop a thorough understanding of your creative vision and tailor packages to suit your needs on time, on budget and above all expectations. We believe in the power of great story-telling. At GLProUK, we pride ourselves on the ability to provide fresh ideas, expertise and guidance to develop and produce the story you wish to tell. Whether you’re planning to create a podcast or video for your business or content for social media, GLProUK can help. ********************************************* Companies often have multiple social media accounts on many different social platforms. They need to use social media management software and a social marketing team to stay on top of their social media presence. Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution. ***************************************** Starting a Podcast for your Business : https://www.youtube.com/playlist?list... ***************************************** Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences. ********************************************* Get a head start on Social Media for your Business : https://www.youtube.com/playlist?list... ********************************************* Our digital content forms the SEO backbone of our clients’ websites. Always superbly written and comprehensively researched, the copy we produce stimulates sales as well as conversation. Drive real, organic traffic to your website or premises, generate interest in products and services, and grow your audience of potential leads and clients.
How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched by thousands of people on LinkedIn every week. I chat with Harry Hugo. He's the Co-Founder of The Goat Agency, a global influencer marketing agency. We talk about how vlogging has played an important role in their recruitment. It's also become really influential for employee engagement and new business. Links to the stuff we mentioned during our chat: Harry's favourite episode vlog [and the best day of his life!]: KSI v Logan Paul in LA [Episode 199]: https://youtu.be/RyfZsnDKlYA The BT Sports Industry Awards 2019 pitch to judges [Episode 039]: https://youtu.be/6H-KfQlvvdU We're launching a daily vlog [Episode 001]: https://youtu.be/NkH52SHmZEc The Goat Agency on LinkedIn: https://www.linkedin.com/company/the-goat-agency/ --- Send in a voice message: https://anchor.fm/employercontentmarketing/message
For this week’s Happy Hour, Jack and Stevie are joined by entrepreneur Harry Hugo, who has unbelievable behind the scenes knowledge of Youtube!He came on the show to explain the inner workings of YouTube, including how YouTubers are making money these days, how creators are having to change their image and what it’s like to secure huge brand deals. If that wasn’t enough, he also ran Cristiano Ronaldo’s social media for two years. Mental.This is the perfect place to find out what your favourite creators are really like when the cameras aren’t rolling! Hugo’s your man. Don’t miss it.***Please take the time to rate and review us on Apple Podcasts or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** See acast.com/privacy for privacy and opt-out information.
This time round myself and Ellie went to see Harry Hugo, co-founder of Goat to find out what it's like growing the worlds' largest influencer marketing agency.For those unfamiliar with Goat, they've gone from a blank slate to over 120 people across three global offices in just five years. One year ago, Goat decided to invest a serious amount of effort into producing their daily vlog - a brilliant piece of marketing that provides a behind the scenes view on life at Goat.Really hope you enjoy this episode! As always, please do subscribe for more episodes.
For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency’s unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! In this podcast episode, we share: How Nick got started with his agency working with influencers The growth Nick experienced after leaving Sportlobster for The Goat Agency Tips for businesses wanting to work with influencers The power of knowing and analyzing numbers in influencer marketing How the paid/social combination with an influencer ad works Questions to ask an agency before hiring them to boost your brand What inspired The Goat to try daily vlogging on LinkedIn What’s next for The Goat Agency and where influencer marketing is headed for 2020 Meet Nick Cooke Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass. Connect with Nick: https://www.instagram.com/thegoatagency/ https://www.facebook.com/thegoatagency/ https://twitter.com/thegoatagency/ https://www.linkedin.com/in/nick-cooke-9357aa59/ https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA https://goatagency.com/ Special Black Friday Promo Mentioned: https://onlinedrea.com/blackfriday This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
How hard is it to make money on Instagram? Ed Butler hears from successful influencer Laura Strange, who makes a living from her Gluten-free food themed profile, and the BBC's Edwin Lane tries to become an influencer himself, with advice from Harry Hugo co-founder of the influencer marketing agency Goat, and Marie Mostad, influencer expert at the platform Inzpire.me. (Photo: Instagram logo displayed on a laptop. Credit: Getty Images)
To kick this season off we travel to London to sit down with the impressively successful Harry Hugo of GOAT. We deep dive into LinkedIn and influencer marketing and how they're completely disrupting the market.
This interview is taken from an episode of Startup Stories With Adam Callow. If you’re on the startup battlefield, Startup Stories brings news from the next trench. Startup founder Adam Callow talks to founders and gets their firs had stories with actionable inside from entrepreneurs. In this episode of Startup Stories Adam interviews Harry Hugo from The Goat Agency. https://goatagency.com/ For most people, being part of a well-funded startup before you’re 20 is living the dream. But Harry Hugo wanted to use what he’d learned to found a new kind of marketing agency, reinventing word of mouth for the 21st century. So he and his two cofounders set up the Goat Agency, and started to win big clients by making promises backed by a guarantee – if we don’t hit our targets, you don’t pay. today in Startup Stories with Adam Callow you’ll hear how Harry’s simple idea, “What if we're just the agency that does what we say what we can do?” has become a high-growth business that keeps on learning and experimenting every day. If you’d like to reach out to the show you can get in touch by emailing jeremy@nbs.fm --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode we talk with Managing Director of AB and host of The Internal Comms Podcast, Katie Macaulay. Links:3:15 Katie Macaulay’s Internal Comms Podcast: https://abcomm.co.uk/podcasts/9:00: Blind - Anonymous community app https://www.teamblind.com/articles/Topics20:22 AB Internal Comms Podcast - Episode 11: Paolo Peretti https://abcomm.co.uk/podcasts/episode/episode-11-putting-the-soul-back-into-patisserie-valerie/30:28 The 7 Habits of Highly Effective People by Stephen R. Covey https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/074326951934:00 Search Inside Yourself by Chade-Meng Tan https://www.amazon.com/Search-Inside-Yourself-Unexpected-Achieving/dp/006211693241:02 2019 Edelman Trust Barometer https://www.edelman.com/trust-barometer42:20 AB Internal Comms Podcast - Episode 9: Harry Hugo https://abcomm.co.uk/podcasts/episode/episode-09-how-to-win-colleagues-and-influence-people/44:00 The Daily Goat Vlog Series https://www.youtube.com/watch?v=cAsnl4DFN4Q&list=PLxBXkvmr_eCinU3HLgR4TgNzQZ8nsTJ7bQuotes:0:54 Introduction: Katie Macaulay - Managing Director of AB employee communications agency1:30 Tell us about yourself and what you do?1:38 Katie “fell into internal communications, as many people do, through a career in journalism.” “Today I have, by far, my dream job. I run an agency called AB… I run the internal comms podcast...which is a natural extension of exploring what’s next for internal comms.”3:30 Why do you think it is such a common trend that people “fall into” an internal communications role?4:04 “We are a young profession… A turning point happened in the 90s…of course came this thing called the worldwide web, mobile comms, social media, and it made engagement with our audiences a lot easier, but also we could engage with people in more creative ways. Internal communications has been on the rise.” “We live in an era where great organizations are built from the inside out, so I am now where it matters in terms of building a great organization.”6:45 What’s the first thing you do on your first day as an internal communicator?7:12 “Day one for me is when you say yes to the job offer.”. Firstly, “I always hop over to the investor relations page… that’s usually the closest thing you can find to the business strategy...you’re also going to want to know what people are saying about this organization, particularly people who work there and used to work there.” You should be looking for commonalities among levels of management in the company, but also should be “particularly interested, almost overwhelmingly excited, by the gaps, by the misunderstandings, because that’s where you need in the future to focus your energy and attention.”11:57 If you can or cannot segment your message to your new audience, how do you overcome it and reach those people?13:03 “Segmentation is not just about engaging people, it’s demonstrating yo
If you’re on the startup battlefield, Startup Stories brings news from the next trench. Startup founder Adam Callow talks to founders and gets their firs had stories with actionable inside from entrepreneurs. In this episode of Startup Stories Adam interviews Harry Hugo from The Goat Agency. https://goatagency.com/ For most people, being part of a well-funded startup before you’re 20 is living the dream. But Harry Hugo wanted to use what he’d learned to found a new kind of marketing agency, reinventing word of mouth for the 21st century. So he and his two cofounders set up the Goat Agency, and started to win big clients by making promises backed by a guarantee – if we don’t hit our targets, you don’t pay. today in Startup Stories with Adam Callow you’ll hear how Harry’s simple idea, “What if we're just the agency that does what we say what we can do?” has become a high-growth business that keeps on learning and experimenting every day. This episode of Startup Stories is bought to you by our friends at Pure Scooters. Save time, save money and save the planet with an electric scooter from Pure Scooters. The UK's most trusted electric scooter provider. Visit pure.nbs.fm for your chance to win one of two electric scooters. If you’d like to reach out to the show you can get in touch by emailing jeremy@nbs.fm
We ask entrepreneurs Liz Earle, MBE (founder, Liz Earle Wellbeing), Dan Kirby (founder, TechDept & Get Ahead), Praveen Vijh (founder, Eat Natural) and Harry Hugo (founder Goat) their practical tips for health and wellbeing in the workplace. This podcast is part of The AXA Growth Leaders Series, a collaboration between The Supper Club and AXA PPP healthcare. Find out more here:www.axappphealthcare.co.uk/axa-growth-leaders-hub/www.thesupperclub.com/AXA-growth-leader-series
Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to global brands such as UEFA, Lidl and British Airways.Support this podcast by buying me a coffee (or 3...) ☕In this episode we cover:What is influencer marketing?What does The Goat Agency do?Guaranteeing results as an agencyHow to consistently deliver resultsHow to hire the best young talentWhy starting a vlog in 2019 can be so effectiveCan influencers be used in B2B?You can find their Daily Vlog here.Arron's LinkedIn.Follow me.
Harry Hugo co-founded influencer-first marketing agency, Goat, in 2015 and since then the company has grown from 3 to 120 staff in three years, with offices in London, New York, Singapore and Monaco and has worked with brands including BBC Sport, New Look and Malibu. As Chief Campaign Officer Harry oversees campaign success, ensuring the strategic fit of influencers with wider brand goals. Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers. He was then invited to write for Liverpool’s official website as an influential blogger. He then became Head of Social at Sportlobster by 18 during which built relationships with every major influencer in the UK. Show highlights 1:35 Harry introduces himself, Goat and how they got started. 3:58 Human to human marketing. Goat isn't a tech platform. 6:58 Where the current opportunities are for influencer marketing. 9:50 Vlogging on LinkedIn. 12:07 Harry's view on influencer marketing platforms. 14:03 Instagram potentially removing the visibility of engagement. 15:58 On the Tools and the opportunity for niche content and audiences at scale. 17:57 Which part of a brand's budget are new influencer agencies like Goat getting? 18:40 The industries Goat predominantly work in. 19:57 Working with influencers in Formula E. 24:04 Harry's advice to someone looking to grow their own brand in social media in 2019. 25:57 Where Harry sees the future of influencer marketing in the next 12 months and the next five years. 28:57 The one book that Harry recommends everyone should read. Resources/people/articles mentioned in the podcast Goat agency Goat's vlog on LinkedIn Influencer marketing platforms Arron Shepherd on LinkedIn On The Tools Ste's podcast with Chris Henley Ste's podcast with Chris Stokel-Walker Formula E Zac and Jay show crash The Drum Awards Harry's book recommendation Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social WorldHardcover BookVaynerchuk, Gary (Author) View on Amazon
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
It’s episode 6 of HYWB and joining us this week we have Arron Shepard and Harry Hugo from The Goat Agency. Founded in 2015 they have built one of the best international influencer agencies in the world. It was great to learn how they are changing the industry for good and the kind of sacrifices that comes with running such a big business. Make sure you check out their daily vlog on Youtube and Linkedin.
Startup Secrets Podcast | Business | Entrepreneur | Interviews
“Don’t try and be superman” with Harry Hugo Offices in London, New York, Singapore, and Monaco. 100+ staff. Working with some of the world’s biggest brands. A $50million business. Oh yeah… and they’re only 3 years old!! In this episode, I had the pleasure of chatting with Harry Hugo, Co-founder of The Goat Agency. I joined Harry at their stunning offices in London and we chatted about their amazing growth in such a short period of time, his backstory and previous experience, and future plans for what sounds like world domination! In this episode we discuss: Rapid growth and how to manage it Recruitment Team culture Internationalisation Social media influencing and the future of marketing How the role of the co-founder changes as the team grows And as always, plenty more...
Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers. He was then invited to write for Liverpool's social website as an influential blogger. He then became Head of Social at Sportlobster by 18 and built relationships with every major influencer in the UK. Since Harry founded Goat 2 years ago, the company has grown to 53 staff and has worked with global brands like Formula E, Lidl and British Airways.
Why political parties and advertisers crave influence on social media. Amol Rajan is joined by Isabel Hardman, assistant editor of The Spectator, Craig Elder, digital strategist, Harry Hugo, co-founder of The Goat Agency, Sam Barcroft, CEO of Barcroft Media and Jim Waterson, BuzzFeed News political editor. Presenter: Amol Rajan Producer: Richard Hooper.
Kevin Freshwater was back for another episode alongside Jahannah James! However, Noel misses the show so much he rang in to talk about his newest project! Jahannah and Kevin were also joined in the studio by social media wizard Harry Hugo, actor Phil Adele and Marisa Carnesky of Dr Carenky's Bleeding Woman.
Kevin Freshwater was back for another episode alongside Jahannah James! However, Noel misses the show so much he rang in to talk about his newest project! Jahannah and Kevin were also joined in the studio by social media wizard Harry Hugo, actor Phil Adele and Marisa Carnesky of Dr Carenky’s Bleeding Woman.