Inside Marketing Design

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways 01:30 - Why Julian describes what he does as “packaging design” 03”10 - The “Magic Team” at Linear  07:15 - How designers collaborate at Linear 09:30 - How Linear approaches content marketing and storytelling 15:40 - Where content fits in the design process 18:45 - Julian's process for writing and creating the Linear homepage 27:41 - How Julian and his team worked through the challenges of a homepage redesign 36:40 - The design community's reaction to the new Linear homepage 39:18 - How Linear measures the success of a website 41:40 - What's next for the website 43:54 - Other projects Julian is working on 48:50 - Processes and tools at Linear 53:12 - Julian's advice for people who want to create impactful marketing design  Links  Linear Julian on Twitter Julian on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside's marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside's brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways 01:22 - Inside the marketing creative team at Superside 03:07 - How Piotr describes his responsibilities 04:00 - Collaboration and creative challenges 11:16 - How Piotr describes the Superside brand 15:03 - Superside's brand refresh 19:14 - The challenges of rebranding 22:47 - What are “astropods” and how do they work?  33:43 - What is “Creative as a Service”? 44:52 - Metrics, and how Superside tracks performance 46:00 - Challenges, and what's next for Superside 47:06 - Piotr's advice for anyone who wants to create really impactful brand and marketing design work Links  Superside Piotr on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways 01:10 - Inside the brand team at Scale AI 02:00 - Lin's responsibilities as a Senior Brand Designer 05:05 - Where does the brand team fit within the company structure? 06:42 - What teams Lin collaborates with the most 08:20 - How Lin collaborates with product designers 09:55 - How Lin thinks about the Scale AI brand and their audience 15:57 - How has the explosion in AI affected the company? 18:42 - Working on the 2023 AI Readiness Report 25:07 - How Scale AI works and collaborates with agencies 38:01 - Maintaining brand consistency and managing internal feedback 40:25 - Challenges Lin is currently facing 41:35 - Lin's advice for creating impactful marketing design Links  Scale AI Lin on LinkedIn Lin on Twitter Lin's website Scale AI's 2023 AI Readiness Report Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk's brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he's encountered along the way.Key Takeaways 01:48 - Dan's responsibilities as Senior Visual Designer at Snyk 03:27 - Where does the brand design team fit in Snyk's company structure? 11:26 - Building and implementing a brand design system 15:13 - The role of trust in the design process 21:11 - What role does the marketing website play at Snyk? 23:07 - The process of rebranding the website 32:41 - How the design system works at Snyk 47:52 - What are some future challenges for Dan and Snyk? 51:20 - Dan's advice for creating impactful brand and marketing design work  Links  Snyk Dan on LinkedIn Dan on Twitter Figma Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess's role as Director of Brand Design and Creative 04:07 - How do you measure success with a team of multidisciplinary creatives? 06:43 - How the bran studio team is structured at Webflow 09:45 - How Webflow works with external agencies 11:02 - How the brand studio collaborates with other teams inside Webflow 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for? 22:51 - How Jess's team created ties between the Webflow Conf sub-brand and the company's main brand 27:25 - Collaborating with the marketing team on a huge event 30:57 - Creating demand gen campaign assets 33:58 - How Jessica's team has created a super-fast design system 36:33 - How the brand studio team interacts and works with data 37:13 - How does Webflow use Webflow? 40:59 - How often is the Webflow marketing site updated? 42:20 - Jess's advice to those who want to create impactful brand and marketing design work Links  Webflow Jess on LinkedIn Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez Figma Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.Key Takeaways 02:17 - Who is on the brand studio team at ConvertKit? 04:54 - How would you describe your responsibilities as Senior Brand Designer? 08:37 - How the brand studio team collaborates 17:13 - What is ConvertKit's Creator Network? 20:34 - David's process for creating assets 28:46 - Design systems at ConvertKit 35:47 - What's next for ConvertKit's design system? 39:36 - How ConvertKit completely overhauled their website 44:15 - Charli's top redesign priorities 49:05 - What David is looking forward to solving next 54:22 - David's advice for aspiring brand and marketing designers Links  ConvertKit David on LinkedIn Inside Marketing Design at Sendible with Brand Marketing Manager David Preston  ConvertKit Creator Network I Am A Creator Inside Marketing Design at Pitch with Designer & co-founder Jan Martin Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

The idea of reflecting on what you've heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we're looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways 00:00 - Reflecting is the best way to learn 02:05 - The importance of a Brand Manager 04:04 - Rebrands 06:24 - Product imagery in marketing design 09:41 - Design systems 12:25 - Data and testing 16:07 - Copy and copywriters 19:31 - Design founders 19:57 - Working with contractors and agencies 21:59 - Taking ownership 23:18 - What's coming in season 04  Links Catch up on any episodes you missed: Pitch Monday.com Auth0 Zapier Sketch Paystack Oyster Funding Circle Planoly Chargebee RightMessage Zendesk Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaborationZendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you're hiring! https://www.linkedin.com/in/meghangkelley/

In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.Key Takeaways 02:01 - How design works at RightMessage 07:17 - How Brennan describes the RightMessage brand 14:28 - The strategy behind the new website design 15:23 - Tools Brennan uses in the design process 17:18 - How Brennan came up with the narrative flow for the new website 19:02 - The most challenging parts of the new design 22:47 - How long Brennan spends on a design project 24:03 - How Brennan uses metrics 34:26 - Are there situations where the effort to personalize doesn't pay off?  40:32 - The biggest challenges Brennan is facing 43:01 - Brennan's proudest design win Links  RightMessage Brennan on LinkedIn OptinMonster ConvertKit VS Code Figma TailwindCSS Coolors.co Transistor Laura Roeder Typeform Pat Flynn Drift Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it's such a critical component of Chargebee's process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.Key Takeaways 02:04 - How Chargebee's marketing design team is structured, and where it fits within the organization 03:21 - Shakthi's role as Design Manager 06:518 - How internal collaboration works at Chargebee 08:30 - How Chargebee uses design systems 10:35 - Taking on large projects 16:54 - “Problem-aware” web pages vs “solution-aware” pages 24:43 - How and why Chargebee lets the marketing team “design” web pages 27:53 - The importance of documentation and why it's an integral part of the process 36:10 - How Shakthi's team works with marketing goals 40:35 - The role of metrics in the design process 43:34 - How Shakthi decides what projects to revisit and iterate on 51:21 - Chargebee's design process from concept to launch 52:24 - Shakthi's biggest challenges 54:51 - Shakthi's personal and career goals 56:09 - Shakthi's proudest moment Links  Chargebee Shakthi on LinkedIn The Design Convo Podcast Shakthi's YouTube channel Shakthi's website Audience Influence Model by Brian Cugelman Eat That Frog! By Brian Tracy Measure What Matters by John Doerr Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.Key Takeaways 02:05 - How does the Marketing Design Team fit into PLANOLY's overall structure? 02:52 - Carra's day-to-day responsibilities as a Design Manager 04:27 - What the Marketing Design Team is responsible for 07:08 - How Carra describes the PLANOLY brand 08:59 - How PLANOLY maintains brand consistency 12:02 - How social media design has evolved 15:41 - Carra's process for creating video ads 17:31 - Designing for video vs still graphics 24:24 - Marketing a product or feature that doesn't exist yet 27:03 - How marketing and product collaborate at PLANOLY 29:01 - Carra's approach to product imagery in design 35:24 - How Carra works through ideas that didn't work 37:00 - Who owns and manages the marketing site at PLANOLY 41:18 - Working with contractors and agencies 50:02 - The biggest challenges Carra is currently facing 53:03 - Carra's proudest moment  Links  PLANOLY.com Carra on LinkedIn HubSpot Figma Adobe Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle's most successful campaign came to fruition.Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways 02:14 - Monika's role as Lead Marketing Designer 04:35 - Where the design team sits in the larger org structure 06:24 - How designers collaborate at Funding Circle 09:22 - How Monika describes the Funding Circle brand 13:01 - How Funding Circle produces TV commercials 17:56 - Working with external agencies 20:46 - The neon campaign 25:43 - The impact of Funding Circle's most successful campaign 28:57 - How much of Monika's work is print vs digital 30:02 - The differences between print and digital design 33:03 - How Funding Circle measures the success of print campaigns 35:28 - Monika's biggest challenges 37:39 - What's next for Monika 38:23 - Monika's proudest design moment  Links  FundingCircle.com Monika on LinkedIn Marketing Design Dispatch Inside Marketing Design at Monday.com Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company's fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.Key Takeaways 02:14 - Justin's role as Director of Brand 05:18 - Why Oyster uses Webflow for the marketing website 07:17 - How brand and product collaborate at Oyster 10:24 - How design and marketing work together 14:47 - How Justin build out the Oyster's brand studio team 18:21 - How Justin decides what to outsource 23:58 - How Justin would describe the Oyster brand 25:59 - Goals for redesigning the home page 27:33 - How Oyster uses data in design 32:08 - Working with time constraints 36:05 - Development and project management tools at Oyster 38:42 - How Brand Producers function at Oyster 42:17 - How the new home page has performed 44:41 - Justin's biggest challenges 47:44 - Areas where Justin wants to grow 51:34 - The project Justin is most proud of  Links  OysterHR.com Justin on LinkedIn Justin on Twitter Loom Inside Marketing Design at Loom Webflow Freigeist Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it's not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch's new website, how they incorporated the brand's personality into the new design, and why it's so important that product design informs every aspect of marketing design.Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch's place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.Links  Sketch.com Oz on LinkedIn Carly on LinkedIn Sketch's developer handoff page Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier's recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don't want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code.Key Takeaways 02:23 - Michael's responsibilities as Creative Director 03:30 - Zapier's Brand Studio team 05:59 - How to maintain consistency between Brand and Product 06:49 - How a fully remote design team stays connected 08:43 - Zapier's recent rebrand 16:32 - The red cord 21:02 - Rebranding a rebrand 32:56 - When processes need to adapt 38:20 - Handling the emotional side of a rebrand 42:21 - Redesigning the Zapier homepage 44:57 - Getting buy-in on change and dealing with “design baggage” 48:54 - Connecting the product to the homepage 51:11 - Why quality and impact must be the same for design 58:13 - Challenges the Zapier team is currently facing 65:15 - What Michael is most proud of Links  Zapier.com Michael on LinkedIn Michael on Twitter Instrument Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.Key Takeaways 03:48 - Austin's responsibilities as a Senior Brand Designer 05:38 - What brand designers do at Auth0 07:50 - Auth0's creative process 09:01 - How brand design works with product design 11:43 - How feedback works at Auth0 14:30 - Working with external agencies 21:56 - Merging two brands after an acquisition 24:46 - How Auth0 maintains brand consistency 27:40 - How template helps deal with change 35:02 - How Austin sets goals 36:45 - What kind of assets does the marketing team produce? 38:45 - How Austin divides his time among many responsibilities 41:01 - Challenges Austin is currently facing 44:02 - Austin's plans for growth in his career 47:50 - The project Austin is most proud of Links  Auth0.com Otka.com Austin on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, monday.com's Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.Key Takeaways 02:37 - Noga's and Danielle's roles at monday 05:53 - What it means to “own a channel” 08:48 - How feedback works at monday 11:25 - How Noga and Danielle  ensure brand consistency 14:02 - How design decisions are made at monday 18:37 - How data fits into the day-to-day  20:44 - Measuring the success of brand awareness campaigns 26:36 - Embracing a “data-driven” approach 28:00 - Behind the scenes of creating a Super Bowl ad 33:56 - Working with external agencies 35:31 - What Noga and Danielle learned from making a Super Bowl ad 39:19 - When (and how) to revamp a home page 42:55 - A/B testing at monday 47:06 - How a home page revamp affects the rest of the website 49:57 - The main challenges Noga and Danielle are currently facing 51:36 - What's next for Noga and Danielle as creative marketing designers 53:20 - Noga and Danielle's proudest moments at monday Links  monday.com Noga Grinberg on LinkedIn Danielle Hassan on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today's guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he's not a fan of wireframes, and much more. Key Takeaways 00:15 - Jan's responsibilities and day-to-day at Pitch 04:58 - Marketing and brand design at Pitch 10:43 - The creative studio team 12:51 - The Pitch brand 14:55 - How 3D illustration became a big part of the Pitch brand 17:35 - How 3D happens at Pitch 19:20 - The symbiotic relationship between brand design and product design 22:40 - How to ensure consistency between marketing and product 23:58 - Getting your team to follow guidelines 26:52 - How creative studio collaborates with marketing and growth 29:15 - A design system for the marketing tech team 35:50 - How to make a design system “fool-proof” 37:49 - Design iteration at Pitch 41:45 - Individual and team challenges at Pitch 46:08 - Jan's proudest moments at Pitch Links  Pitch Jan Martin on LinkedIn Pitch on Twitter Christian Reber Dribbble Figma Asana Specify Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Reflection is an important part of the learning process. It's not enough to just consume great insights from industry leaders, we need to think about how we'll apply what we're learning too! That's what I'm doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.LINKSCatch up on any episodes you missed:SendibleHelpScoutStripeNotionBufferInstacartLoomDropboxHelloSignShopifyFigmaTIMESTAMPS0:00 - Why taking time to reflect helps you learn2:45 - Treating the marketing site as a product4:25 - Making templates for brand assets6:00 - There's no time for testing6:45 - End-to-end branding9:50 - Learning about team structures11:25 - Design team culture12:50 - Small company hustle14:15 - Brands and sub-brands16:30 - Learning from a design crush18:45 - Listener takeaways

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)LINKSRemilla's Figma Community profile Remilla on TwitterDamien on InstagramCheck out FigmaTIMESTAMPS0:00 - Introduction to Figma1:25 - Brand Studio team structure3:45 - Collaboration with product design on feature launches6:00 - Where a new project starts10:20 - The design process for marketing Figma's new commenting feature13:50 - Brand enablement and review16:30 - The Figma brand pillars18:45 - Figma's approach to sub-brand design22:45 - Role responsibilities for Damien and Remilla27:00 - Project management29:50 - Making time to work on the brand itself31:40 - Web design & development at Figma34:05 - Metrics of success and iterating40:00 - Marketing design system and style guides44:15 - Using Figma at Figma!46:10 - What Remilla and Damien are most proud of48:35 - Wrap up

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.LINKSFollow Lucy on TwitterCheck out HydrogenAnd check out ShopifyTIMESTAMPS0:00 - Introduction1:40 - The MUX team structure4:40 - Use of the UX title at Shopify6:45 - From centralized to decentralized13:20 - Collaboration with the product team on Hydrogen16:35 - Partnering with product marketing19:10 - Designing the Hydrogen brand & landing page23:45 - Collaborating in a remote setting25:30 - Project timeframe27:35 - The main Shopify brand30:45 - The Hydrogen brand35:05 - Regular responsibilities for the core MUX team38:00 - Testing & metrics of success44:30 - Project management & prioritising time48:05 - What Lucy is most proud of49:45 - Closing thoughts

Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Berenice on TwitterAnd on InstagramBerenice's siteCheck out Hello SignListen to/watch the Dropbox episode!TIMESTAMPS 0:00 - Introducing HelloSign1:55 - The early days of design at HelloSign5:50 - Design at helloSign after the acquisition7:55 - How Berenice and HelloSign fit in to the Brand Studio team13:20 - Creative review meetings & design collaboration17:30 - The HelloSign brand20:10 - Project planning & kickoff25:20 - The landing page design process29:00 - Using Webflow for the marketing site31:00 - Collaboration with Marketing34:25 - How Berenice's role has changed over the years37:15- Metrics & responsibilities41:20 - Advice for a designer getting acquired44:45 - Moving the HelloSign site to Webflow50:00 -  Do me a favor?

In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Liz on InstagramCheck out Dropbox TIMESTAMPS0:00 - A little about Dropbox1:55 - The 'end-to-end' approach to brand at Dropbox4:00 - Brand studio team structure10:15 - Getting buy-in for a team structure change14:15 - The work involved in See, Buy, Use17:45 - Collaboration with Marketing on the homepage23:50 - A product strategy approach to a website25:25 - The design and development process for the homepage30:20 - Experimentation and optimisation32:25 - Making a visual identity system flexible35:00 - Working with agencies37:20 - Metrics of success44:00 - Project management at Dropbox47:00 - What's next for Brand Studio52:00 - Takeaways

When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Stewart on TwitterCheck out Loom TIMESTAMPS 0:00 - About Loom 1:50 - Team structure at Loom 7:30 - The benefits of in-house brand design 10:10 - Areas of focus for the brand design team 12:25 - Infusing brand in the product 18:40 - Tools at Loom 20:30 - Metrics of success and testing 26:15 - Building the marketing site 27:40 - The Loom brand 30:10 - The rebrand project 37:15 - How the team collaborates on a project 44:20 - Current challenges 46:40 - "It's only software"

Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSMonica's YouTube channelFollow Monica on InstagramInstacart

Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Julia on TwitterCheck out Buffer 

Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Cory on TwitterCheck out Cory's logo layout Figma plugin! Check out NotionSee how I use Notion for my own side hustles

Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Tatiana on Twitter: https://twitter.com/tatsvc And on Instagram (for beautiful mountain pics!): https://www.instagram.com/zatiana/ Follow Stripe Design on Instagram too for more behind-the-scenes: https://www.instagram.com/stripedesignteam/ Stripe: https://stripe.com/en-es Jobs at Stripe: https://stripe.com/en-es/jobsGet more episodes at https://insidemarketingdesign.co TIMESTAMPS 0:00 - Today's episode! 3:00 - Design team structure & collaboration 6:00 - Responsibilities of different design teams 8:30 - The Stripe brand 11:20 - Kicking off the 2020 site redesign 17:20 - Stress-testing the system 19:30 - Project timeline 24:30 - The site build process at Stripe 26:50 - After a site launch 29:30 - Design & project management tools 30:45 - Collaboration with marketing 33:40 - User research and testing 37:00 - Design trends & inspiration43:00 - Project planning 45:20 - What's next for design at Stripe 49:10 - My takeaways ABOUT THE SHOWInside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. ABOUT THE HOSTInside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. 

Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSVisit Matt's site: https://www.mattplays.co/Follow matt on Twitter: https://twitter.com/mattplays_And on Instagram: https://www.instagram.com/mattplays.co/Check out Help Scout: https://www.helpscout.com/Check out In The Works: https://intheworks.helpscout.com/Get more episodes at https://insidemarketingdesign.co TIMESTAMPS0:00 - Introduction to the show & to Help Scout!2:30 - Design team structure at Help Scout3:50 - Matt's responsibilities as Lead Brand Designer6:10 - Collaborating with product design (fika!)10:40 - How Help Scout markets its product11:50 - Imagery for content15:35 - The design process for In The Works22:35 - The build process for In The Works26:15 - How components help the brand designers collaborate33:20 - Measuring the success of a project37:30 - Project timelines38:50 - Iterating, testing and improving designs43:10 - What Matt is most proud of ABOUT THE SHOWInside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. ABOUT THE HOSTInside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKS Follow David on Twitter: https://twitter.com/thewzrdharry Check out David's site: https://thewzrdharry.com Find out more about Sendible: https://www.sendible.com Get more episodes at https://insidemarketingdesign.coTIMESTAMPS 0:00 - What to expect for season 2 1:30 - About Sendible & today's guest 3:10 - David's role & responsibilities as Brand Marketing Manager 5:40 - What David works on day-to-day 9:00 - The Sendible marketing website 13:00 - Marketing at Sendible 15:00 - Sendible brand & messaging 18:50 - The web design & testing process 26:10 - Tools & software 27:25 - Why David does his own photography 29:15 - Measuring success & data 31:10 - Project management 32:45 - Designing social media images 35:55 - Design system & staying aligned with product 37:50 - Challenges David is facing at the moment 39:40 - Planning work in 2 week sprints 42:35 - The impact of marketing design at Sendible ABOUT THE SHOWInside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. ABOUT THE HOSTInside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. 

What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.For more episodes of Inside Marketing Design, head to insidemarketingdesign.co

For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumiWatch the video for this episode at insidemarketingdesign.co/at/moneyboxTIMESTAMPS0:00 - Intro1:55 - Marketing and design team structure4:15 - Marketing focusses at Moneybox6:00 - Working with an agency and freelancers9:00 - Tools of the trade10:05 - Working with a motion designer to create ads12:40 - An example of a recent project at Moneybox16:20 - Measuring success22:40 - Autonomy and the idea backlog23:30 - Working on reactive short-term projects24:40 - Main challenges27:35 - What Mayumi loves about her job & next steps30:45 - Wrapping up

Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.comWatch the video at insidemarketingdesign.co/at/basecampTIMESTAMPS0:00 - Introduction1:50 - Team structure at Basecamp4:45 - Responsibilities as a marketing designer8:40 - Being the designer and the developer12:40 - A/B testing17:10 - The pitfalls of modern marketing20:25 - Tracking, privacy and tools24:00 - Starting a project with copy, not visuals28:35 - Design tools31:20 - Every version of a page is shippable33:45 - Isolation when your work is self-contained35:20 - The future of marketing design at Basecamp36:50 - Why Adam loves marketing design40:20 - Wrap up and closing thoughts

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.comWatch the video and find more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introduction2:10 - The WEconnect team structure7:20 - Marketing design focusses9:00 - Dealing with two different target audiences11:45 - Metrics of success14:30 - How a project starts16:20 - Design process & tools20:00 - Challenges21:30 - Usability testing for marketing materials27:00 - Career growth30:10 - Why in-house marketing design?32:25 - wrap up

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.Try Twist at twistapp.com and Todoist at todoist.comFollow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesignFollow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.comWatch the video at insidemarketingdesign.co/at/doistTIMESTAMPS0:00 - Introduction2:15 - Design team structure at Doist5:20 - Introducing the “Do system” for projects7:00 - In-house vs agency12:00 - Marketing design responsibilities16:10 - How the Do system works18:10 - Design tools & process21:30 - Feedback & trust25:00 - Measuring the success of a project27:50 - Performance reviews29:20 - Challenges32:20 - Being the designer “on call”35:20 - Getting hands on in the code37:00 - Favorite parts of the job40:20 - Wrap up

You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumixTIMESTAMPS0:00 - Introduction1:30 - Team structure6:40 - Marketing team focus8:50 - Social media efforts10:00 - Design tools & workflow10:45 - Working with head office in Japan14:30 - Role responsibilities17:50 - Projects at Lumix21:15 - Brand refinements23:20 - Determining the success of a project26:05 - Challenges & areas for growth28:50 - Favorite parts of the job30:00 - Wrap up

At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry hereWatch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technologyTIMESTAMPS0:00 - Intro to Emily & Surrey Satellite Technology2:10 - Marketing team structure & output7:00 - Dealing with in-depth subject matter10:00 - Project briefs & final sign off13:50 - Website design & content17:25 - A regular day for Emily21:45 - Goals & measuring performance25:15 - Main challenges29:30 - Design tools30:10 - Favorite parts of the job

In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.meLearn more about Proof for website personalization using my affiliate link here: useproof.comWatch the video & learn more at insidemarketingdesign.co/at/proofTimestamps: 0:00 - Introduction1:20 - Team structure5:25 - Responsibilities & metrics9:00 - Creating templates & guides12:30 - Design tools14:00 - The future of the design. Team at Proof15:45 - Marketing focusses18:50 - How a project works27:10 - Interesting experiment results31:25 - Challenges & areas for growth35:20 - What Brent loves about his job36:00 - Wrap up

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.comWatch the video at insidemarketingdesign.co/at/contentful0:00 - Intro1:10 - Brand design team structure5:00 - What the brand design team works on6:20 - Being promoted to management11:20 - Working on a project at Contentful15:45 - Dividing the design work17:40 - Project management20:50 - Measuring success22:05 - Web design at Contentful25:00 - Goals & challenges27:50 - The impact of brand design in the company31:00 - Wrap up 

In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnieIf you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflowWatch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)TIMESTAMPS0:00 - Introduction & Webflow overview1:45 - Webflow team structure5:15 - Webflow’s approach to marketing9:05 - Project management14:50 - Design tools & process19:45 - Content & writing copy23:55 - Measuring the success of a project27:15 - Running A/B tests29:45 - Performance reviews & areas of growth34:20 - Challenges for the brand studio team37:20 - Having full ownership of the work40:00 - Wrap up

Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.See the video and transcript at insidemarketingdesign.co/at/convertkit0:45 - Why I created this series & what to expect02:05 - About ConvertKit & the team05:00 - My marketing design responsibilities10:50 - Design and project management tools13:10 - The process for working on a web project24:35 - Performance & success metrics28:30 – Challenges I face in my role33:15 - Areas of growth34:30 - The impact of marketing design at ConvertKit35:50 - What I love about my jobFollow me on Twitter @charliprangley and check out my personal website at charlimarie.comLinks mentioned in the episodeConvertKitMeasure What Matters (Book about OKRs)Standardized design salaries at ConvertKit (video)