Name Drop

Join Molly Baker, founder of Indie Consulting, and our guest as they discuss his dynamic career, from the early days of the dotcom boom to the rise of social media and the evolution of influencer marketing. He reflects on the power of curiosity, the importance of team building, and his approach to leading through crisis. Tune in for candid insights on AI, the real impact of the creator economy, and where the industry is headed next.  

Molly Baker, founder of Indie Consulting, sits down with our guest to unpack how values guide how we lead, collaborate, and build meaningful connections.Our guest shares how uncovering values, building strong teams, and leading with purpose can transform both brand identity and company culture. Whether you're leading a team, seeking your purpose, or learning how to show up more authentically—this episode is for you!

Join Molly Baker, founder of Indie Consulting, and our inspiring guest who shares her journey from corporate success to entrepreneurship, offering a candid look at the founding of her company and the transformative power of timing. She also opens up about a pivotal moment early in her career that had a lasting impact on her life. Tune in for an inspiring conversation that will encourage you to pursue your dreams and celebrate every milestone along the way!

Join Molly Baker, founder of Indie Consulting, and our guest, as they discuss her career journey from executive assistant to entrepreneur. She shares the importance of resilience, hard work and how to embrace redirection. Join us for a true behind the scenes of launching a podcast, creating your own brand and how to get uncomfortable.  If you're craving a dose of real talk, reinvention, and ambition—this one's for you.

Join Molly Baker, founder of Indie Consulting, and our guest, as they explore her career journey and her current role as an ESG impact leader. They dive into the importance of partnerships, the art of asking questions, and staying grounded in core values. She offers valuable insights on building and nurturing meaningful mentor relationships. Tune in for expert advice on driving impactful change within your business, team, and community!

Join Molly Baker, founder of Indie Consulting, and our guest, as they discuss creating marketing campaigns for multicultural brands.They explore the importance of building connections, helping brands uncover their unique stories, and the loneliness that comes with being a founder.  Our guest also reveals the most valuable lesson she's learned over the past five years! Don't miss this authentic conversation about the "pinch-me moments" and the challenges that come with being a founder.

Join Molly Baker, founder of Indie Consulting, and our guest as they dive into the world of influencer marketing and PR. They chat about the importance of listening, building genuine relationships and staying flexible in a fast-moving industry. Plus, our guest shares the important person who has had the biggest influence on her career! Tune in for takeaways on intentionality, agility, and  what trends to watch for this year.

Join Molly Baker, founder of Indie Consulting, and our mystery guest as they discuss all things PR! Our guest gives an inside look at what it's really like working in the PR field—revealing common misconceptions and the often-overlooked value of PR. She shares her strategies for building strong media relationships and offers valuable insights on expanding your impact as your career progresses.Tune in for a lively discussion that spans everything from the future of AI in comms to the surprising truth about PR (it's nothing like the movies!)

In this episode of Name Drop, Molly Baker sits down with this week's mystery guest, an e-commerce expert with a diverse career path. Together, they dive into topics like understanding consumer behavior, shifting from a startup mindset, and building brand trust. The guest also opens up about her career journey, from leading marketing at a church supply company to navigating the startup and tech worlds. Tune in for valuable insights on embracing change, decision-making, and truly listening to your customer.

In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest to discuss how to build and cultivate a powerful brand story! Our mystery guest delves into the art of storytelling and its pivotal role in building authentic, enduring brands. She shares her wealth of experience working with legacy brands and reveals the secret ingredients that make for compelling brand narratives. Tune in for expert insights on the intersection of brand marketing, consumer behavior, and career development—offering valuable takeaways for anyone looking to connect with audiences on a deeper level and take bold risks in the ever-evolving world of branding.

This episode of the NameDrop podcast is a must-listen for anyone interested in the evolving landscape of brand marketing. Molly Baker, founder of Indie Consulting, sits down with Sarah Hammer and Mimi Su who share leadership responsibilities for a major global brand, offering a fresh perspective on how job-sharing can drive productivity and creativity. From navigating their journey as business school interns to leading together in one of the world's most iconic brands, they share their experiences and insights into the future of marketing, collaboration, and innovation. Tune in for a conversation about the evolving role of marketers and what it's like to operate as one brain across two bodies.

In this episode of Name Drop Podacast, Molly Baker sits down with this week's guest, a veteran sales leader reflects on her career evolution, moving from a high-profile corporate role to independent consulting. She delves into how AI is revolutionizing sales and marketing, emphasizing the role of authentic relationships and strategic flexibility in unlocking growth. If you're contemplating a career pivot or seeking fresh ways to approach sales in today's digital world, this episode provides essential lessons for thriving in an ever-evolving business landscape.

In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest, a seasoned packaging salesperson at the Stephen Gould Corporation, to explore his incredible journey through B2B sales. From a surprising start in the funeral industry to becoming a respected figure in packaging sales, he shares candid insights into his 30+ years in the field. He reflects on the evolution of sales tactics, emphasizing the enduring importance of communication, relationship-building, and perseverance. He also reveals how his background shaped his approach to selling and why he believes the key to success is hard work and optimism. As the conversation delves into the modern sales landscape, he discusses how he's successfully reignited old-school sales tactics—like in-person engagement and relationship building—in today's digital-driven market. Tune in for an inspiring discussion on adapting classic strategies to thrive in the ever-changing world of sales.

In this special episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our guest discuss the keys to building lasting customer loyalty in the highly competitive consumer packaged goods (CPG) market. Our mystery guest shares their expert POV on the importance of community engagement, how to stay true to a brand's identity while adapting to evolving consumer expectations, and the biggest mistakes brands make when trying to build loyalty. We also explore their professional journey, challenges faced in launching a product, and how professional sports played a role in building a successful brand. Tune in to uncover valuable insights on customer loyalty and brand growth!

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and our guest delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, sits down with our guest to explore the importance of a ‘social first' approach in today's creative marketing landscape. Listen along to shared insights on why this strategy is essential for success, how it shapes creative and strategic decisions, and the evolving creative production landscape. We also dive into our guest's career journey, discussing the balance between creative thinking and client needs, keeping campaigns fresh, and her approach to collaboration. If you want to stay ahead in the fast-paced world of marketing, this episode is a must-listen!

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our mystery guest dive into the art of crafting effective communication strategies across various sectors. Listen along for shared insights on balancing concise messaging with today's complex communication channels, managing reputational risk, and the influence of cultural sensitivities on brand communication. We also explore key elements of developing a client's communication plan, professional challenges, and the future of the PR and marketing industry. Whether you're in PR, marketing, or simply curious about brand strategy, this episode is packed with valuable takeaways!

In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company's six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting our guest delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today's marketing landscape, our guest highlights trends, discusses the “lost arts” of brand marketing, and shares her experience building a creative and collaborative team. Tune in for an in-depth discussion on navigating the ever-evolving CPG and beer industries, all through the lens of a seasoned marketer.

Join Molly Baker, Founder of Indie Consulting and our mystery guest as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work. Chris also offers advice for those looking to break into the CPG and activism space, blending personal reflections with professional expertise on using marketing to drive meaningful change.

Join Molly Baker, Founder of Indie Consulting as she explores the latest trends and strategies in the health and wellness industry with our expert guest. Tune in as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively. Learn how customer feedback and industry trends drive innovation. Discover how our guest maintains her well-being while managing a successful business and her growing family.

Join Molly Baker, Founder of Indie Consulting and our mystery guest for a conversation on professional growth and the power of partnerships. Listen along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing. Tune in to gain valuable insights into collaboration and professional development.

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with our mystery guest, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing landscape. Our guest also shares their professional journey, revealing key insights into their role and daily work life, while reflecting on the impact of their career experiences.

Join Molly Baker, Founder of Indie Consulting, as she explores the benefits and challenges of a varied career path with a seasoned professional. Discover how diverse experiences can enrich both professional development and personal fulfillment. Listen along to gain valuable perspectives on choosing a career in marketing, navigating various industries, and the surprises along the way.

Join Molly Baker, Founder of Indie Consulting, as she explores the evolving landscape of influencer marketing with an industry expert. Discover the key elements of a successful campaign, strategies for choosing the right influencers, and the importance of timing for viral content. Tune in for shared insights on balancing authenticity with viral potential and inspiring stories to elevate your influencer marketing game.

Join Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they dive into all things Business Development. From professional thoughts for the day to his definition and approach to BD, and common mistakes in the field, Ben shares his thoughts on the 'salesperson' stereotype and how to form influential relationships. We also explore the challenges of building a remote team and the biggest opportunities ahead for Platter. Tune in for an insightful episode!

In this episode, Molly Baker, founder of Indie Consulting, is joined by an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand strategy.

Today we are joined by an entrepreneur who has built an impressive business by harnessing the power of storytelling. Tune in as we discuss the pros of creative burnout, why it's important to follow your interests, and what it looks like to bet on yourself.

Get to work! Who said it first? Kim K or our Mystery Guest? Join Molly and her special mystery guest to hear about what it takes to be a successful entrepreneur, what it's like to go from a successful exit to launching a start-up, and why we should all be drinking tea.

Tune in to hear Molly and her mystery guest discuss the continuum of the digital transformation, what it really means to create and have a data strategy, and the impact of leaning into change across all aspects of life.

Today we are joined by a mystery guest from a loved brand who specializes in all things growth marketing to discuss how to balance acquisition vs. retention, prioritize channels for growth, and the importance of building a relationship with your customers.

Join us today as Molly chats with her mystery guest about everything from lessons in leadership to how we define ‘wellness' today. Our guest today has a wealth of knowledge and insights to share on how to evolve a fast growing brand over time.

Join us as we discuss all of the opportunities within the consumer and DTC landscape today, how to bring focus into fast moving environments, and why a good boss can be a game changer.

Today we are joined by an impressive entrepreneur who transparently shares insights from her entrepreneurial journey, highlighting the importance of a sustainable business model and key growth marketing strategies that actually work (and those that do not).

Join Molly and her guest as they discuss the dos and don'ts of creative briefing, what it means to approach client services with empathy first, and the nuances of the creative world today.

Today we're sitting down with a strategist from the big tech world to discuss what strategy really means, how to be a great strategist, and how certain traits can be super powerful both professionally, and personally.

Tune in to hear what it takes to build customer loyalty in today's changing environment from a leader at one of the fastest growing health & wellness companies of our time. 

Join Molly and her mystery guest while they discuss the biggest challenges brands are facing today and what their hot takes are for overcoming them!