SHE-talks E-commerce

If there is one episode you don't want to miss, it's this one.I can't believe that we are finally here - the end of 2023 and what an INCREDIBLE year it has been. Today's episode marks the last one for the year, as I am listening to my own advice and taking the time to recoup, recover and relax so that I can deliver you all the best content next year, and we can keep working to grow your business.Today, I am sharing with you 10 golden nuggets of wisdom that I wish someone had shared with me at the start of my SHE-Compreneur journey. These tips have been gleaned from my own mistakes, the things I have wasted my money on, but also my successes.You'll hear:✨ The one that you can NEVER take off if you want to scale your business✨ Why you should always build your business to SELL even if that's not your goal✨ The importance of building a tribe to help you through the grind, share your fears and find inspiration✨ How you can practise self-love so that you can make 2024 your biggest year yet.… and SO much more Have a lovely holiday and I'll see you in 2024, gorgeous lady!WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

How do you become a household name? This week we're sitting down with Jo Mercer, the woman behind Jo Mercer Footwear and Co-founder of Matilda Life.Jo began her entrepreneurial journey by securing private equity and launching her namesake brand back in 1998, we chat through what it took to grow during those years and why Jo took the leap that some often dream of … leaving to go back to the corporate world!Jo has had so much success and experience in the manufacturing world so if you're looking to grow and scale your business this ep is a must listen! You'll hear:✨ Jo's cash flow HORROR story that could happen to ANYONE✨ Why choosing the right business partner is SO important✨ Our views on entering into the 2024 economy and what we're doing about it✨ Why Jo QUIT her growing empire to rejoin the corporate world… and SO much more You can find Jo Mercer here and Matilda Life here or on Instagram @jomercershoes and @matildalifeaustralia.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

We are doing things a little differently today, we've actually filmed a behind-the-scenes chat with Gabi Saper, co-founder of CMY Cubes and one of our incredible coaches over here at SHE-com. We thought that this would be a really great opportunity for you to listen in to the kind of chats that we have every week inside our SHE-com program and what kind of discussions you could be a part of. You'll hear:✨ Which platform is NOT a sustainable marketing practice✨ What is the ONE metric that almost no e-commerce brand tracks and NEEDS to start✨ Why you CANNOT rely on Meta Advertising to grow your business… and SO much more ​​If you haven't listened to our full episode with Gabi, and you want to learn how SHE went viral on Tiktok and landed in MoMA NYC then be sure to have a listen here.You can find Gabi over @cmycubes and www.cmycubes.comWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

What if I told you that you can get social media content created FOR YOU for only 27 CENTS?It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it's a good one!Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed to engage families away from the screens and onto the floor with their kids. With decks ranging from newborns to early primary, Zara has created a unique product that puts creating happy homes at the forefront of her business.Zara shares with us her incredible marketing strategies that have resulted in The Play Card Co's organic Instagram growth and an increase from 800 to 68,000 followers in an incredibly short space of time. We discuss exactly how she creates a community of brand reps that actually WANT to work with her, and why wholesalers are putting her first as a result.You'll hear: ✨ The automation Zara uses that gives her FREE marketing✨ How to create a voice of authority that will make your customers TRUST your brand✨ The boundary you NEED to set to protect your mental space and bubble✨ How to get your average order value OVER $100 when your product is only $30!… and SO much more You can find The Play Card Co over at www.theplaycardco.com.au and @theplaycard_coToday's episode is made possible thanks to Shopline. With their complete E-commerce and POS solution full of extensive tools and free themes you can create your online store in just 5 minutes. Head over to au.shopline.com and mention SHE-com when you're talking to the team and they will get you up and running in no time!WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

What do you do when your values are at odds with your business?In today's episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat.Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank entrepreneur she cold-called and got AMAZING advice from!You'll hear: ✨ What it takes to have a WORLD FIRST product✨ How to choose between your MORAL compass and your BUSINESS compass✨ About recognising your limit and making decisions that PUSH you✨ Which trait you NEED as a SHE-compreneur… and SO much more You can find Strucket over at www.strucket.com or @strucketToday's episode was brought to you by Klaviyo. They take the stress out of email marketing software with their user-friendly interface as well as their ability to segment your lists - helping to make sure you're reaching the right people!Check them out at www.klaviyo.com or over on Instagram @klaviyoThis week's PRODUCT YOU SHOULD KNOW ABOUT is FRANKIE4 footwearHead to FRANKIE4 or follow them on Instagram @frankie4footwearWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams?Today we are joined by Monica Tarca, a remarkable woman who's seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit. Monica shares with us the GENIUS way she combats the challenges of manufacturing errors, how she used her time working at Mecca to learn what women REALLY want, and what industry standard for luxury products she REFUSES to participate in.You'll hear: ✨Why you need to develop a point of difference in your brand and how to make one that ACTUALLY works✨How do you figure out what YOU want to sell versus what your CUSTOMER wants to buy?✨All about Monica's UNIQUE way to reduce waste AND keep your profit margins in the green✨The secret perk of stocking in boutique shops over massive department stores!… and SO much more You can find Vestirsi over at https://shopvestirsi.com  and @shopvestirsiWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co

Do you ACTUALLY want your customer to repeat the purchase? That might seem like a crazy question but not forAcacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews. For the PuraU team, success is when a customer purchases their product, they get results and they DON'T have to repurchase from them ever again, so we talk today about how she's been able to retain customers, build loyalty and increase the AOV and lifetime spend of these customers WHILST still getting resultsIf you've ever wondered HOW you start manufacturing a product PARTICULARLY a TGA-approved product Acacia shares the entire process from the first Google search to the mistakes made along the way. You'll hear: ✨ The challenges of launching a TGA-approved product ✨ What held customers back from buying and the SIMPLE change that made them $70k in a day ✨ A task that takes 5 minutes a day but is the reason PuraU customers are SO loyal … and SO much more You can find PuraU over at https://www.purau.com.au and @purauofficial This week's PRODUCT YOU SHOULD KNOW ABOUT is Rita's Coffee and NutsHead to Rita's Coffee and Nuts or follow them on Instagram @ritasnutshop.Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

How do you go from idea to over 1000 pre-orders before you've even started manufacturing?Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house. This chat is super inspiring and Gabi's story is one that I know so many of you will get some incredible takeaways from with her extensive career in marketing Gabi shares how she tackles omni-channel marketing on her OWN but gets incredible reach, engagement and results just from a couple of clicks. We touch on patents, trademarks, copycats and what it really takes to master Amazon and make sure you stay tuned to the end to find out what her plans are for the next 12 months! You'll hear: ✨ The biggest mistake people make with patents and trademarks ✨ How they went from a prototype to 3 million views and 1000 pre-orders ✨Gabi's Pinterest HACK that takes one minute to do and gets over 2.7 MILLION organic views a month… and SO much moreYou can find CMY Cubes over @cmycubes or visit their website.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Do you have a new product idea but you're TERRIFIED to launch it because you're worried it might take away from your existing sales? If you haven't listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand. Today's guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spoke about in the last episode, Mel has introduced a product that MOST people would be terrified to THINK about let alone launch. Wild Dough was born out of a huge gap Mel saw in the market as a mum and has gone on to become a brand that over 250,000 Victorian families have as part of their Kinder Kits and has won 11 awards across 3 continents. In PART TWO of this episode, we cover some KEY brand lessons that might just reframe how you think about your products entirely.You'll hear: ✨ How to keep your customers FOR LIFE (even if you acquire them as babies!) ✨ All things PR and how to do it in the most COST-EFFECTIVE way ✨ Why Mel launched a new product that had the potential to cannibalize the growth of her existing hero product… and SO much moreWILD DOUGH:You can find Wild Dough at Instagram @wilddough.co and visit their website at wilddough.com.au.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity. Today's podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that.After watching the Netflix documentary ‘Daughters of Destiny' she was overwhelmingly inspired and started learning more about how she could help some of the most disadvantaged children in India. This is how her business, Rugs For Good was born. Jess' story tells us it's possible to create a business that not only makes an income but helps create a better world for all. You'll hear: ✨ How Jess donates ALL her profit to charity ✨ How to drive your EXISTING customers to keep coming back and BUYING your products ✨ What it's like running a business with ADHD … and SO much moreRUGS FOR GOODYou can find Rugs For Good at Instagram @rugsforgood and visit their website at rugsforgood.com.au WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

We've wrapped up SHE-com LIVE and it was the most incredible three days of laughter, connection and inspiration. This BONUS episode is a sneak peek behind the curtains and some advice on the things that have changed not only my life but the lives of so many other incredible women. After building three multimillion-dollar businesses, having the most amazing women on the stage at all of our SHE-com events and speaking to over 300 female brand owners I've been able to pick up some pretty incredible gold nuggets about being in business that have been key to their (and my own) success. So—I've narrowed them down to five lessons that have genuinely changed my life and they are the lessons that I've seen have a monumental impact on others as well. We chat: ✨ The most IMPORTANT hat for you to wear in your business ✨ Why we STOP growing, and how to avoid the trap ✨ The one thing that will unlock a WHOLE new level of growth for you … and SO much more.Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Have you thought about going into business with your family? How about adding in one of your best friends? Today's guest is Hayley Pannekoecke who is the co-founder of Kip & Co. along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and stylish aesthetic to apparel and homewares for every corner of the home, and every member of the family.Now with a global following and very exciting new product ranges on their way, Kip & Co. continues to be inspired by the girls' simple passion for joy, laughter and the colour of life.We talk about balancing business and family, the pros and cons of having three opinions and what started Kip & Co. in the first place. We chat: ✨ How to add a COMPLETELY NEW product range into your offering  ✨ The most IMPORTANT HIRE to get right ✨ What products DIDN'T WORK and WHY … and SO much moreYou can find Kip & Co over at @kipandco and www.kipandco.com.au This week's PRODUCT YOU SHOULD KNOW ABOUT is The Ark.Head to The Ark or follow them on Instagram @thearkclothingco.Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Do you have a product idea that you KNOW will fill a gap in the market and solve a problem? Dom and Helene were both diagnosed with chronic illnesses and found each other after sharing their stories online, the two of them hit it off and went on to quickly found Spoonie Society in 2020 so that they could help others suffering from chronic illness.From the start they wanted the brand to be about MORE than just making money, they wanted to create a community and help others find their voice and become empowered and educated about their diagnosis, knowing they weren't alone.Spoonie Society has now helped over 100,000 people with their pain management and donated over $50,000 to charities along with providing Dom and Helene the flexibility to work and manage their team whilst also managing their health. We chat: ✨ The pros and cons of WHOLESALING ✨ Building a community that creates UGC for you FOR FREE ✨ The real ROI from collaborations … and SO much moreYou can find Dom & Helene over at @thespooniesocietyau and www.thespooniesociety.com.au  This week's PRODUCT YOU SHOULD KNOW ABOUT is The Quick Flick's Quick ScreenHead to the LVLY website or follow them on Instagram @hello_lvlyHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Would you turn down a huge investment in your business? You may have already seen today's guest either with her viral videos on TikTok, being featured on Shark Tank or as part of the Forbes 30 under 30 list. Iris Smit used $10,000 as a 22-year-old student to create her own beauty product in 2017 called The Quick Flick - a “game-changing” eyeliner that stamps the perfect wing-tip look.Since then Iris has launched many other game-changing products as well as a second business, The Beauty Fridge and landed deals to be stocked in Priceline, and Coles and selling across the world. Iris very cleverly leverages social media and PR opportunities to create hype and demand for her products which means they fly off shelves the second they arrive and her warehouse is constantly chasing to keep up.If you're a SHE-compreneur who wants to land in major retailers or increase your social presence, this episode is for you! We chat: ✨How to get major retailers to say YES! And create demand for your product in-store ✨ Using social media to go VIRAL and find new customers  ✨ How to get customers to fall in love with your new products before they've even launched … and SO much moreYou can find Iris over at @thequickflick and The Quick Flick or @irisjade. This week's PRODUCT YOU SHOULD KNOW ABOUT is MUSQ.Head to the MUSQ website or follow them on Instagram @musqcosmeticsHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co.

Did you start your E-com brand because you were searching for a product that didn't exist? Today's guest has been named as #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products. As I know from building Ecoriginals the world of eco is hard! People will often say they want Eco, but they're not always prepared to pay for it and you truly need to communicate the value and inspire them to make a change. Ellie Degraeve has led Go for Zero from strength to strength by focusing on providing their loyal community with education, transparency and choice. We chat about how she teaches people about the benefits of their products so they keep wanting MORE and how Go For Zero gets a 50% repeat customer rate whilst still attracting new customers each month. We chat: ✨How to use education to engage your following and drive repeat sales ✨Navigating the Mummy Juggle and how Ellie stays present and connects with her family ✨Leveraging awards to increase trust and recognition … and SO much moreGO FOR ZERO:Check out Go For ZeroFollow @goforzero_auThis week's PRODUCT YOU SHOULD KNOW ABOUT is Petal and Wood.Check out their https://www.petalandwood.com.au/ or follow them on Instagram @petalandwood_byronbayHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

What do you do when your target market is shrinking?How do you continue to not just survive but THRIVE through the cost of living rising?Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand?Introducing Kristy Withers who saw a gap in the market back in 2011 when searching for the perfect bed for her little one, and decided to do something about it. With a background in digital marketing and advertising, managing MILLIONS of dollars in monthly budgets, Kristy founded Incy Interiors - a D2C and wholesale furniture store focusing on beautiful kids' furniture. Incy has grown into a multi-million dollar brand with over 10 million a year in revenue and is now stocked in big retailers like Harvey Norman, Myer, and Baby Bunting and is about to expand into international markets.Whether you're just starting out or you're looking to kick your growth up a gear this pod has so many great learnings, so grab your pen or open your notes app and let's dive in. We chat: ✨What Incy did to come back and GROW more than before after losing 130 stockists & ONE MILLION DOLLARS in revenue in one year✨How to secure HUGE contracts and opportunities for exposure with a TINY marketing budget✨The SECRET to managing rising freight costs that keep going up! … and SO much moreINCY INTERIORS:Check out INCY INTERIORS Follow @incyinteriorsThis week's PRODUCT YOU SHOULD KNOW ABOUT is Wild Dough. Check out their website or follow them on Instagram @wilddough.coHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

Can you successfully own a business in partnership with one of your friends? Introducing Rachel and Grant, the co-founders of Harlow Harry, established in January 2019. Best friends with a shared passion for dogs and business, on a mission to redefine pet fragrances. Being fragrance lovers, they wanted Harlow Harry scents to evoke the same joyous response we have to human fragrances, but for our dogs! Since starting they are now stocked worldwide and more recently in David Jones. In today's episode, we ask some controversial questions, we chat cashflow, collaborating with brands in the same industry and what's gone WRONG along the way.  We chat: ✨ Costly 3PL NIGHTMARES and how you can avoid them ✨ Why Rachel is GLAD she said NO to a major retailer and what happened next!  ✨ The best TECH STACK to increase average order spend and SAVE YOU HOURS … and SO much moreYou can find Harlow Harry at @harlowharry and https://harlowharry.com.auThis week's PRODUCT YOU SHOULD KNOW ABOUT is Bourbon Maple Splash by Tweed Real Food. Check out their website or follow them @tweedrealfoodHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

“I think if I didn't create that brow product then we probably wouldn't be here right now.”In today's episode, we're chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child. Although operating for LESS than 18 months Ann has turned over $1.85 million dollars in less than 18 months and now supports herself, her husband and their two young children. Before starting this business Ann would buy businesses, improve them and sell them for a profit so in this episode we are covering ALL of her learnings both personally and professionally to get to where she is today.You'll hear: ✨Why Ann didn't give up after 50 no's when trying to create her product  ✨The EXPENSIVE lessons made along the way including the one that DOUBLED the cost of shipping✨How Ann pivoted QUICKLY when she realised her products weren't in demand any more … and SO much moreAMAIA LashesVisit their Website hereFollow them on their Instagram @amaia_lashesThis week's PRODUCT YOU SHOULD KNOW ABOUT is SARA Skin Dewy Duo. Check out their website or follow them on Instagram @saraskin_Have you got a product we should know about? Tell us here.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn't work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time. After purchasing the business for $15,000 off Gumtree, Tess has leaned into influencer campaigns, PR and more recently paid marketing to grow and scale Midnight Mischief to over $2 million dollars in revenue. Her pyjamas have been worn by some of Australia's favourite influencers and celebrities and she's been featured in huge media publications. Today we talk about how this all came about but more importantly, the mistakes she's learnt along the way and the marketing tactics you can implement in your own business. You'll hear: ✨How Tess overcame SELF DOUBT and IMPOSTER SYNDROME in order to quit her full-time job ✨What MARKETING CHANNELS are working NOW and how they've changed ✨The mistake Tess made that left her with THOUSANDS of units of stock, and how she sold them … and SO much moreYou can follow Tess over at @midnightmischiefsleepwear , @tessngyuen_ and on https://www.midnightmischief.com.au/This weeks PRODUCT YOU SHOULD KNOW ABOUT is Bilum & Bilas. Check out their website or follow them on Instagram @bilumandbilas Have you got a product we should know about? Tell us hereWant More: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start Up where we'll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

If you went on holiday for a month tomorrow, would your business still operate? Would it still grow? If you're looking to sell your business there are a few questions you need to be asking yourself and to share her wildly successful exit story (AND all of the fun beforehand) I am joined by someone I've had an E-com crush on for a very long time … Taryn Williams!Taryn is the powerhouse behind Wink Models, The Right Fit & #Gifted and in this ep we're going into the nitty gritty details behind raising capital, exiting a business and setting yourself up to scale from day one. Aside from growing these incredible businesses, Taryn is also regularly in the media and a speaker of choice for many businesses including Mumbrella, Business Chicks, Vivid, The Collective Hub and SHE-com of course.This ep is longer than our usual SHE-talks E-commerce episodes but MAKE SURE you stick around to the end as we talk about all things personal branding and how YOU can position yourself as the expert in your field. You'll hear: ✨The things you NEED to do to set your business up to SELL✨How to get your products into the hands of influencers & content creators FOR FREE ✨Why your personal brand is important (ESPECIALLY if you want to exit!) … and SO much more Follow Taryn over @tarynwilliams, @hashgifted and @winkmodelsThis week's PRODUCT YOU SHOULD KNOW ABOUT is Strapsicle. Check out their website or follow them on Instagram @strapsicleHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group here.

Imagine building a brand that your customers love SO much that they order from you multiple times a WEEK!! Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend

Can you imagine having reviews SO good that Google didn't believe they were real? Today, I have the absolute pleasure of sitting down with the amazing Julia Foyster, founder of Tweed Real Food, who shares her journey from natural disasters almost wiping out her family's business (imagine losing 8 FIGURES of stock in 10 minutes) to pivoting into e-commerce and building a hugely successful B2B and B2C brand.Julia shares her top strategies for gaining loyal customers, telling your authentic brand story and using the power of email marketing to leverage huge returns. She also talks about what it's like to juggle being a mum, wife and business owner and how her mindset has enabled her to balance it all whilst scaling from her bedroom to a 7 figure brand. You'll hear: ✨Having reviews SO GOOD that GOOGLE didn't believe them! ✨The moment Julia decided to turn off all paid ads (and WHY)✨Why TOO MUCH repeat business can actually be a bad thing… and SO much moreJULIA FOYSTER & TWEED REAL FOODCheck out Tweed Real Food hereConnect with Tweed Real Food on Instagram and FacebookThis week's PRODUCT YOU SHOULD KNOW ABOUT is Ben and Ellie Baby. Check out their website or follow them on Instagram @benandelliebabyHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group here

How do you get your products stocked in some of Australia's biggest stores? Alisa Fraser the CEO and Co-Founder of al.ive body joins Lisa behind the mic to talk about building and scaling al.ive body. Alisa and her twin sister Lysandra rose to fame after winning the Block in 2013 and spent 18 months creating al.ive body after being dismayed at the LACK of products on the market that look great on your counter but are ALSO functional and naturally derived. Lisa and Alisa speak about the juggle of balancing it all, what it's really like running an 8 figure brand and whether growing pains ever really go away. You'll hear: ✨Going from $70k in their first month to making $1,000,000 in FOUR DAYS✨Why adding MORE is often not the answer ✨What you need to consider when looking at GLOBAL expansion  … and SO much more You can find al.ive Body @al.ive_body and www.alivebody.com.au and BTS of Alisa's day to day is over on @alisa_lysandraDo you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we'll guide you every step of the way to test your idea and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyThis week's PRODUCT YOU SHOULD KNOW ABOUT is Worthy. Check out their website or follow them on Instagram @wthy_coHave you got a product we should know about? Tell us hereHave an idea for an episode or want to connect? Reach out at @shecom.co and join us in the FREE SHE-com Facebook group here

Are you wondering HOW your favourite e-commerce brands have landed in large retailers? Created products that sell out the second they launch? Or balanced the infamous mummy juggle whilst building an empire? Well we have the podcast for you! In this podcast your host and serial entrepreneur Lisa Jones interviews founders and industry experts to unpack their journey to success and shares ACTUAL STRATEGIES you can implement to live a life that sets your soul on fire. Lisa has built and scaled three MULTI-MILLION DOLLAR online businesses over the last 14 years, and now runs SHE-com - a community built to help women in e-commerce collaborate, learn, grow and scale their businesses whilst creating a life on their terms. Whether you're an e-commerce entrepreneur owner looking to scale, or you're right at the start of your e-com journey with just an idea - this podcast is for you!Hit follow so you don't miss out on our latest episodes and for more head over to SHE-com , follow us on Instagram or join our community here.