The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

In this episode, Bill shares a live coaching session with one of his clients - a leadership consultant who landed his first cold outreach call after just one week of working a LinkedIn strategy. Bill breaks down the exact 5-step framework he uses to help consultants and service providers turn initial prospect calls into profitable engagements.This episode is perfect for consultants, coaches, and service providers who want to scale beyond referrals and create a systematic approach to converting prospects into clients. He provides real-world examples and specific language you can use in your own sales conversations.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategies12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Bill Caskey tackles a topic close to home - how sales professionals over 50 can maintain and even increase their relevance in a rapidly evolving marketplace. Drawing from personal experience and client success stories, Bill shares five critical strategies that seasoned professionals must adopt to thrive.Whether you're approaching 50, already there, or managing team members in this age group, this episode provides actionable insights on leveraging your wisdom and experience while avoiding the trap of outdated tactics. Learn why working harder isn't the answer and discover how to create an "everyday lead strategy" that works while you sleep.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategies12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Bill explores why talented sales professionals often achieve merely average results—and it has nothing to do with work ethic, integrity, or lack of skills. Bill delves into how dramatically buyer behavior has changed and what sales organizations must do to adapt.He reveals the first five crucial shifts in buyer behavior that are transforming the sales landscape.Join Bill next week for Part 2, where he'll reveal six more critical elements affecting sales performance in today's market.Join our upcoming workshop, "Exceptional Talent - Average Results." Go to https://resources.billcaskey.com/2x-workshop to save your spot now.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategies12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Bill introduces his concept of "Everyday Leads" - a framework for consistently generating new business opportunities through leverage rather than labor. He explains why traditional cold calling burns people out and introduces five key elements you need to implement an effective lead generation system: proper market positioning, clear external problem statements, understanding internal customer motivations, defining your transformation promise, and creating a repeatable workshop or masterclass. 2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategies12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this follow-up episode, Bill completes his breakdown of the 10 strategies that can double your business growth. Building on last week's fundamentals, Bill reveals five additional habits that separate top performers from the rest.  These insights come directly from Bill's observations of million-dollar performers. Whether you're a sales professional, consultant, or business leader, these strategies provide a clear roadmap to elevate your performance and accelerate your business growth.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategiesLeadership Discussion: Join our Leadership Discussion: "How To Inspire Your Sales Team." Go to https://www.billcaskey.com/masterclass to save your spot now! 12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares the first five habits that separate top sales performers from the rest. Recorded from a live client session, Bill reveals key strategies that can help you double your business growth. These actionable strategies come directly from Bill's observations of high achievers in the field. Tune in next week for Part 2, where Bill will complete his breakdown of all 10 habits that can transform your sales approach and accelerate your business growth.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategiesLeadership Discussion: Join our Leadership Discussion: "How To Inspire Your Sales Team." Go to https://www.billcaskey.com/masterclass to save your spot now! 12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Tired of complicated storytelling advice with no practical framework? In this episode, Bill shares his straightforward O-O-O-E method for business storytelling that anyone can use right away. Learn how to craft compelling stories using three key observations followed by one powerful epiphany that resonates with potential clients. Bill illustrates this approach through a real coaching example with a financial professional, showing you exactly how to implement this framework in your own client conversations. If you've been struggling to tell your story effectively in business settings, this episode delivers the simple, actionable framework you've been waiting for.Join our Leadership Discussion: "How To Inspire Your Sales Team." Go to https://www.billcaskey.com/masterclass to save your spot now! Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares his proven method for starting new client engagements - a strategic 20-question assessment that identifies sales performance gaps and growth opportunities. Whether you're a VP of Sales, CEO, or frontline salesperson, these diagnostic questions help pinpoint exactly where your sales process needs improvement. Bill walks through key metrics including conversion rates, sales cycle length, lead generation sources, and untapped assets that can dramatically impact revenue. Learn how to establish clear benchmarks, set realistic targets, and create a roadmap for sales transformation that could potentially double your business. Join our monthly Masterclass! Go to https://www.billcaskey.com/masterclass to find out this month's topic. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill Cakey shares 10 proven strategies that have helped his high-achieving clients (those earning $150K-$500K annually) double their revenue and increase their market impact. Bill walks through each strategy in detail, from crafting a compelling personal and corporate story to developing an economic philosophy that shifts conversations away from price. He emphasizes the importance of having visual sales processes, lead generation devices, and consistent content creation to leverage your time and reach more prospects.Beyond tactical approaches, Bill also highlights the importance of mindfulness practices and surrounding yourself with supportive peers to maintain clarity and focus amid today's turbulent business environment.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares five powerful mindset shifts that can transform your sales performance in today's rapidly changing marketplace. Drawing from his exclusive monthly Insider group sessions, Bill reveals half of his coveted “10 Mindsets” framework that helps sales professionals, CEOs, and entrepreneurs excel at customer acquisition.He explores why recognizing your unique value is essential in an increasingly automated world, and why authentically sharing your experiences creates deeper connections with prospects. Be sure to go to http://billcaskey.com/masterclass to find out our next webinar topic and get the list.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill challenges the traditional labor-dependent approach to sales growth and introduces his framework for building a sustainable sales engine. He explains why relying solely on personnel leads to inconsistent results, forecasting difficulties, and vulnerability to staffing changes. Instead, he presents a paradigm shift: “You don't hire people to build business—you hire people to build systems that build business.”Bill is hosting a LinkedIn Live session on Friday at 8:30 am EST titled “How to Build a Sales Engine in 30 Minutes,” where he'll expand on these concepts and provide a complete framework for sales engine development. Go here to connect with Bill and join the LIVE session: https://www.linkedin.com/in/billcaskeyWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares a comprehensive framework for developing your signature story that resonates with prospects and customers. Through his own personal journey from struggling salesperson to successful sales coach, Bill breaks down the essential elements of compelling storytelling: situation, challenge, desire, decision, breakthrough, and importance. He demonstrates how vulnerability and authenticity can transform your sales approach while providing actionable steps to craft your own story that connects with audiences.Whether you're a sales professional, consultant, or business leader, this episode provides invaluable insights on leveraging your unique experiences to create meaningful connections and drive business growth.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this  episode, Bill  challenges the notion that selling has to be a struggle. Inspired by Stuart Wild's philosophy, Bill shares five transformative principles that can make selling not just easier, but more fulfilling. From detaching from outcomes to mastering curiosity, he reveals how modern sales professionals can shift from the outdated “convince and persuade” model to a more authentic, service-oriented approach. Whether you're new to sales or a seasoned professional feeling stuck, this episode provides actionable strategies to rediscover the joy in selling and achieve better results without the pressure. Learn how to transform your sales approach from a struggle into a fulfilling professional journey that serves both you and your clients.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this conclusion to the Million Dollar Seller Roadmap series, Bill Caskey reveals the final three steps to truly maximize your revenue potential. Learn how to pour gasoline on your foundation and interaction strategies with these game-changing approaches:✓ Landing Larger Accounts: Discover how to position yourself as a thought leader and create powerful assessment tools that set you apart from traditional salespeople✓ Becoming the Ultimate Guide: Master the mindset and methodology to truly transform client relationships and outcomes✓ Building Your Platform: Learn practical strategies to expand your influence through content, including how one client dominates their market with a simple weekly FAQReady to implement the complete Million Dollar Seller Roadmap in your business? Visit BillCaskey.com to explore bringing these strategies to your team.

In Part 2 of this powerful revenue-scaling series, Bill Caskey reveals the crucial interaction stage of the Million Dollar Selling Method. Building on the foundation from Part 1, discover the three key steps that will transform how you connect with prospects and convert opportunities:✓ Pipeline Building: Learn why cold outreach isn't your only option and how to create systems that generate leads while you sleep✓ Asset Leveraging: Unlock the hidden potential in your existing network and email list with proven content strategies✓ Customer Conversion: Master the "upfront agreement" technique that separates serious prospects from tire-kickersFeaturing real success stories, including how one client landed five major accounts through LinkedIn videos alone, and how a neighborhood contact turned into $120,000 in revenue through effective email nurturing.Ready to take your business to the next level? Visit https://billcaskey.com to schedule a complimentary 15-minute consultation and learn how to implement these strategies in your organization.

Want to dramatically scale your revenue in 2025? In this first episode of our three-part series, Bill Caskey breaks down the crucial foundation stage of the Million Dollar Selling Method. Bill shares the first three steps to transforming your sales approach:✓ Million Dollar Mindsets: Discover the game-changing perspective of detachment and unlock your true potential✓ Customer Success Roadmap: Learn how to guide prospects from Point A to Point B with a proven framework✓ Sales Process Development: Create a clear, repeatable system that converts more prospects into clientsThis is Part 1 of 3 in our revenue scaling series. Stay tuned for next week's episode covering customer interactions in the digital age.Ready to take your business to the next level? Visit https://billcaskey.com to schedule a complimentary 15-minute consultation and learn how to implement these strategies in your organization.

In this forward-looking episode, Bill Caskey shares three essential strategies to enhance your business outcomes in 2025. He emphasizes the importance of authentic communication in an AI-dominated landscape while drawing from his book "12 Bold Moves." The key strategies include: developing a clear A-to-B roadmap to guide customers from their pain points to desired outcomes, leveraging customer success stories through video testimonials, and implementing pre-call videos to establish credibility and professionalism before initial meetings. Whether you're in sales, marketing, or leadership, these practical, cost-effective approaches can help differentiate your business and demonstrate value to potential clients.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill Caskey reveals three powerful strategies to increase sales profitability without increasing workload. These profit amplifiers help sales professionals and business leaders leverage their existing assets more effectively.Key Points:Creating and following a 30-day action plan focused on key revenue-generating activitiesDesigning and implementing a visual sales process to double close ratesTurning untapped expertise into revenue-generating contentActionable Tips:Spend 4 hours monthly planning next month's activitiesDocument your sales process and share it with prospectsCreate video responses to common prospect questionsRepurpose expertise across multiple platformsWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Are your sales team's skills stuck in the past? In this episode, Bill reveals four critical modern sales capabilities that many teams are missing out on. He breaks down why video production, digital writing/social selling, digital assets for the buyer journey, and AI implementation are no longer optional skills - they're essential for sales success in today's market. Learn practical frameworks for developing these abilities within your team and discover how these modern tools can significantly impact your revenue generation. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares three powerful strategies that helped one of his client companies double their revenue from $15M to $30M. Bill breaks down the importance of map building (both company-wide and individual), message refinement, and conversion rate optimization. He explains why great plans should focus on inputs rather than outputs, how to craft messages that truly resonate with prospects, and why most companies are settling for conversion rates far below their potential. Whether you're a VP of Sales, company owner, or individual performer, these practical insights will help you drive significant revenue growth in your organization.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill shares his personal insights on why many of us "play small" despite having massive potential. Bill opens up about his own struggles with imposter syndrome and reveals five practical strategies to break free from self-imposed limitations. From embracing your divine purpose to treating physical fitness as a business strategy, listeners will learn actionable steps to command their true worth in the marketplace. Whether you're battling self-doubt or looking to scale your impact, this episode offers a blueprint for showing up bigger in both business and life. CEOs & Sales VPs: Ready to unlock your team's hidden growth potential? Join our "The $15M Growth Campaign" workshop: http://billcaskey.com/15mgrowthWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively. Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom.Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Bill challenges the conventional wisdom that sales training alone is the key to success. He introduces a multi-faceted approach to achieving excellence in sales, covering crucial areas often overlooked by traditional methods. From the importance of strategic planning and mindset mastery to understanding marketing principles and honing communication skills, Bill provides a comprehensive framework for sales professionals looking to elevate their performance. He also demonstrates how this holistic strategy can transform your sales approach and set you apart in a competitive marketplace. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill delves into the often misunderstood world of lead generation. He challenges traditional cold-calling methods and introduces a fresh perspective on building meaningful connections with prospects.Bill breaks down three crucial levels of connection: the Acquaintance Connection, the Contribution Connection, and the Shared Experience Connection. Whether you're struggling with cold calls or looking to enhance your sales pipeline, this episode offers insights to transform your lead generation process. Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill explores the common tendencies that often hinder our personal and professional growth. Drawing from his extensive coaching experience, Bill identifies ten key behaviors that may be secretly sabotaging your success. From the fear of standing out to the habit of avoiding discomfort, he offers valuable insights on how to recognize and overcome these obstacles. Whether you're a sales professional, business leader, or entrepreneur looking to scale your income, this episode provides practical wisdom to help you unlock your full potential and achieve exponential growth. Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill unveils his powerful "Business Ascension Framework" - a comprehensive model designed to help entrepreneurs and sales professionals scale their businesses effectively. He dives deep into five critical pillars of business growth. He also emphasizes the importance of each component and how they work together to drive success. Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future. Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages listeners to assess their current skill set and make a plan to continuously improve in these key areas. Tune in to discover the future-proof abilities that will set you apart from the competition.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years. He introduces the concept of the "$15 Million Skill Stack," emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy.Bill focuses on one key element from his 12-part framework: the importance of adopting proper mindsets in sales. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingLearn the step-by-step campaign that grew revenue from $15M to $31M in two years! Go here to save your spot now: https://billcaskey.com/15milliondollarstack

In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding. Bill discusses the importance of focusing on inputs rather than outputs, moving beyond "wanting and trying," and crafting a clear, compelling offer. Whether you're a sales professional, manager, or business owner, these core truths will help you build a solid foundation for success.Learn the step-by-step campaign that grew revenue from $15M to $31M in two years! Go here to save your spot now: https://billcaskey.com/15milliondollarstack

In this episode, Bill Caskey explores the concept of "unique medicine" - the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings.Whether you're in sales, consulting, or any other field, this episode offers practical advice on how to stand out in your marketplace and connect with those who need your specific "medicine." Learn how to move beyond generic personal branding and truly showcase what makes you and your offerings special.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today's rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies. Whether you're leading a sales team or driving your own sales career, this episode offers valuable insights to help you navigate these common dilemmas and make strategic decisions for growth and success. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals. Whether you're a sales leader looking to elevate your team's performance or an individual salesperson aiming for excellence, this episode offers practical strategies to help you achieve world-class results in today's competitive sales landscape.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill  unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you're a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just "doing" to strategically growing your business.Learn about creating an effective marketing system, implementing a customer-centric selling system, developing a memorable onboarding process, mastering personal and business planning, and cultivating mental toughness through preparation. Bill provides actionable insights on leveraging your assets, using testimonials, crafting compelling offers, and maintaining the right mindset. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire "kinetic chain" in sales success. Whether you're a CEO, sales professional, or business leader, this episode will challenge your thinking and provide actionable insights to elevate your performance. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a "noble purpose." Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success.This episode challenges the conventional wisdom of relying solely on tactics and techniques, emphasizing the importance of tapping into a higher sense of purpose that resonates with both customers and salespeople. To learn more about Lisa and get a copy of her new book, go to https://www.mcleodandmore.com/.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk. Bill emphasizes the importance of getting regular heart scans, especially for those over 40, and not disregarding the results. He also stresses the need to reevaluate and reinvent one's diet and eating habits, as they can significantly impact overall health and energy levels, which are crucial for success in any field, including sales and leadership. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a "guide" who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome. He breaks down the key elements of being an effective guide, including deeply understanding the prospect's reality, envisioning their ideal future state, having a clear map to get them there, and anticipating potential roadblocks along the way. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

Bill answers a listener question from Jason on how to go beyond just working harder to achieve greater success in his career and income. He provides a framework for envisioning bigger possibilities, including journaling about your ideal outcomes over an extended period, examining how your thinking may need to change to reach those possibilities, and developing a plan to instill that new mindset. He stresses tapping into your mind's full potential instead of limiting yourself to conventional thinking about career growth.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

Bill  is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges. Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one's connection to reality. He emphasizes the importance of becoming the person you envision, nurturing key areas of life – family, finances, friendships, fitness, and faith – and understanding the spiritual underpinnings that enable human collaboration and progress.  Learn more about Rabbi Daniel Lapin at https://rabbidaniellapin.comTo listen to Rabbi Daniel Lapin on the Advanced Selling Podcast, go here: https://advancedsellingpodcast.com/episode-359-religion-sales-success-rabbi-daniel-lapin/Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

Bill  dives deep into the question of whether we are truly achieving at a level that matches our full potential. He identifies four crucial "links" that often hold us back from reaching our highest levels of achievement: spiritual discipline, psychological discipline, communication skills, and personal branding. He also challenges listeners to examine these links, identify weaknesses, and make intentional changes to become the best version of themselves and unlock new heights of success and fulfillment.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights from coaching clients, highlighting the importance of recognizing doubt for what it is – a signal that we need to push forward rather than retreat. He offers practical strategies for acknowledging doubt without obeying it, refocusing on our true intentions, and trusting ourselves to follow through on commitments. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and instead embrace a more rewarding, "humane" approach. Whether you're new to sales or a seasoned professional, this episode offers a fresh perspective on how to succeed in this dynamic field.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things down into smaller, more manageable steps. Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or "ask." Listeners will get practical tips on improving their own cold outreach, as well as an inside look at Bill's coaching process. Whether you're just starting out or a seasoned pro, this episode will help you rethink your cold-calling tactics.-----------------------------------------------------------------Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comAre you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action. Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensive roadmap for achieving sustainable growth and financial success. Whether you're just starting out or seeking to take your income to new heights, this episode offers invaluable insights to help you plot your course and unlock your highest potential.Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers. If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana's pro tips to make yours a success!To learn more about Mariana and get her free training, go to https://brandmagnetic.com-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate. Tune in to gain actionable strategies to get more out of your sales meetings.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in guides that continue working for you even when you're not actively selling. Tune in to hear Bill's thoughts on personal branding, email marketing, and maximizing your time by leveraging assets you already have.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be mindful of these mental blocks that stop you from leveraging your talents and achieving exponential income growth. He also shares how creating assets like books requires work upfront but allows you to grow passively later.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Join now to get access to proven strategies, expert coaching, and a community of high-achieving entrepreneurs who will help you reach your revenue goals. 

In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach to avoid commoditization. Matt stresses thinking differently about prospects and goals, while Bill emphasizes the value of coaching and mentoring. Tune in for practical advice to transform your sales approach and grow your business in the new year.Connect with Matt on LinkedIn at https://www.linkedin.com/in/getmatt or learn more about his business at https://www.dtb.sandler.com/-----------------------------------------------------------------Do you want to scale your business in 2024? Get on the waitlist now to be the FIRST to know when we launch our Million Dollar Seller Experience! Go to http://billcaskey.com/waitlist to get on the list now.

In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpose, and a willingness to expand your vision of what's possible. If you feel your business is stagnating and want to scale your income without just working more hours, this episode will give you a roadmap to leverage what you already have for greater success.If you haven't already, be sure to save your spot for our upcoming Masterclass on January 31st. Go here to learn more now: http://billcaskey.com/masterclass