Podcasts about premium product

Join us as we welcome Jock Gibson from Edinvale Farm in northern Scotland, who shares his inspiring journey into grass-fed beef farming amidst the region's challenging climate. Jock reflects on his unexpected return to the family farm in 2015 after the loss of his parents, a transition that marked a shift in the farm's focus towards highland cattle. Explore the evolution of Edinvale Farm, from its beginnings in the mid-70s under George's father to its current operations, and the benefits and challenges of raising highland cattle. Discover how the farm's connection to their butchery business adds value to their produce, alongside their commitment to being "Pasture for Life" certified, which guarantees a grass-only diet for their cattle.Our discussion highlights the transformation towards sustainable farming practices, emphasizing the strategic integration of Edinvale Farm and the butcher shop to produce premium products that meet consumer demands. We discuss the introduction of Shorthorn genetics to improve carcass confirmation and finishing times while maintaining winter hardiness, as well as the importance of consumer feedback in shaping farm practices and breed choices. The balance between maintaining high-quality beef and meeting the economic challenges posed by the UK's beef market is a focal point, demonstrating the farm's resilience and adaptability.Jock also offers insights into optimizing cattle nutrition and grazing in northern Scotland's unique environment. Listen as he explains the decision to integrate Luing cattle, adapting breeds to fit specific systems and comply with regulations. The conversation touches on reducing chemical use, shifting grazing strategies, and tackling issues like low selenium affecting pregnancy rates. The episode culminates in exploring sustainable beef production strategies, underscoring the significance of resilience and adaptability in farming practices amidst a challenging political and economic climate. Join us for a thoughtful exploration of Jock's journey and the broader themes of sustainable agriculture and meat production.Links Mentioned in the EpisodeEdinvale FarmMacbeth ButcheryVisit our Sponsors:Noble Research InstituteRedmondKencove Farm FenceGrazing Grass LinksNew Listener Resource GuideProvide feedback for the podcastWebsiteInsidersResources (Coming Soon)Community (on Facebook)Original Music by Louis Palfrey

NasCardRadio Episode 201: Kin joins the show while Logan attends the National in Cleveland. First there is the racing recap with last week's Indianapolis races Craftsman Truck Series (Ty Majeski), Xfinity Series (Riley Herbst) and Cup (Kyle Larson) race winners, highest finishing rookies (Layne Riggs, Shane Van Gisbergen and Carson Hocevar) and their rookie trading cards. In F1, what should have been a great day for Oscar Piastri turned in to a drama fest and the guys review his first trading cards for this first-time winner. Over in IndyCar for the Honda Indy Toronto race, Colton Herta was the race winner and the guys review his first trading cards. Next the guy's dive in to a few IndyCar Parkside topics from Pronto Packs to a post on Facebook about the upcoming season and a fall premium product. Val chats about the return of Panini Instant in 2024 and the Josh Berry card currently for sale and the parallels that have already sold out. Finally, Val does his best IndyCar version of ‘The Kings Court'. #thehobby #tradingcards #panini

#FenceFam Probably one of the smartest guys ever to be on the show is Al Martins with Fence Armor! You've seen them everywhere and have an idea of how the product works, but Al drops knowledge bombs on business, selling, and how to be a premium fence fompany offering premium products!!! A great listen for anyone trying to level up their fence company!!!    Register for the West Coast Fence Show Here: https://westcoastfenceshow.com   Cheers! Remember to like, share, comment and REVIEW!   The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Mr. Fence Companies:    IG @MrFenceAcademy FB @MrFenceAcademy TikTok @MrFenceAcademy YouTube @MrFenceAcademy Mr. Fence Tools https://mrfencetools.com Mr. Fence Academy https://mrfenceacademy.com   Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us   Kencove Farm Fence Supplies IG @KencoveFarmFence FB @KencoveFarmFenceSupplies TikTok @KencoveFarmFenceSupplies YouTube @KencoveFarmFence Visit kencove.com   Elite Technique Visit getelitetechnique.com   Greenwood Fence Visit greenwoodfence.com   Cat-5 Gate Systems Visit floridafenceco.com/cat-5-gates   Fence Armor Visit fencearmor.com   Lions Fencing and Steel Supplies Visit lionfence.com   FenceNews Visit fencenews.com   Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit ozfence.com   Benji with CleverFox for all your FENCE website needs! Visit cleverfox.online   Tony Thornton Fence Consulting Group Visit fenceconsultinggroup.com   One Tap Connect Visit onetapconnect.com   The Fence Industry Podcast is Produced by "Rob The Producer" Check him out at @therobnoble everywhere.  

This week on Organic Matters, we speak to beef farmer Rebecca Harris. Rebecca is based in county Wicklow and runs a 230 herd of Angus cattle with her family across 800 acres. Animals are outside all year round and grass-fed only with a strong focus on animal health and welfare. Rebecca speaks about getting a premium for their organic beef by selling direct through Avoca under the Ballyhenry Organic Angus brand as well as future plans to build their own abattoir on the farm.

Link to episodes: https://podcasters.spotify.com/pod/show/demarius3 NBA Draft NBA Free agency Jamarcus Russell NFL Sunday ticket lawsuit #nba #nola #nfl #titans #saints #raiders #vikings #pelicans #knicks #celtics #murray #jjreddick #lakers #nflsundayticket #jamarcusrussell #bronnyjames #nbadraft #tnt #charlesbarkley #nbaleaguepass #podcast #spotifypodcast #anchorpodcast #applepodcast   https://www.trophyzandmedalz.com   https://soundcloud.com/iamd-o-p-e/sets/the-babayka-im-back    https://www.amazon.com/DVS-Mindz-Twenty-Year-Greatest-Almost/dp/0231208731   http://www.tncomedy.net/   https://open.spotify.com/show/6Xjsds1ofZJB0pv4MOKlfV?si=hDLyIEICQgqn4_37Y-p-2w https://www.youtube.com/channel/UCj3oOAFifwN0gn8jyUQXPcw    https://fnx.grsm.io/Trophyzandmedalspodcast   https://anchor.fm/demarius3   https://open.spotify.com/show/7IymYztO1PjWstofOUHahn    https://podcasts.apple.com/us/podcast/trophyz-medals-podcast/id1477131333   https://overcast.fm/itunes1477131333/trophyz-medals-podcast    https://www.iheart.com/podcast/269-trophyz-medalz-podcast-72283152/    https://taylors-comb-llc.myshopify.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/demarius3/message Support this podcast: https://podcasters.spotify.com/pod/show/demarius3/support

Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success. In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations. We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth. In episode 401 of the AM/PM Podcast, Kevin and Phil discuss: 00:00 - Life in Bali 10:52 - Building a Brand Beyond Amazon 14:03 - Competing With Unique Pricing Strategy 17:59 - Expanding Product Line Strategy 18:44 - Exploring Marketing Strategies for Growth 24:29 - Amazon's Approach Beyond Price 29:45 - Obsession With Luxury Items in Marketing 32:02 - Strategic Business Growth and Exit Strategy 36:37 - Influencer-Driven Marketing Strategy 40:39 - Email List Building Strategies on Instagram 43:35 - Financial Scaling and Event Networking 44:26 - Navigating Funding for International Business  50:46 - Marketing Success Through Valuable Insights 52:00 - Kevin King's Words Of Wisdom

Welcome to the Scale with Strive podcast,  the place where you come to listen to some of the world's most influential leaders of the SaaS industry.

Not being beholden to tradition or industry norms has helped Joey Mason make Mason Hills Farms a premium provider of beef for the discerning consumer. His cattle are grass fed and grain finished on his own farm near Grand Bay, Alabama. Never farming before, Joey has learned the business from the ground up, from how to prepare the cattle to how to process and package them to retain the best flavor in the meat. He's now selling it direct to the consumer and is adding a line of ready to cook burgers. And with the scraps? A premium dog food. Joey (like his cattle!) is all in. Show Sponsors: First Horizon Bank's "Bucket List-ening" podcast Seth Cherniak of Jeffrey Matthews Financial E3 Termite & Pest Control Allison Horner - State Farm Agent Roy Lewis Construction Angelo DePaola - The Coastal Connection Realty Persons Services Corp Trey Langus - Transworld Business Advisors Buy What Works - The Best Ideas from the First 200 Episodes on Amazon.com. 

Welcome to Season 7 of the Troubleshooting Innovation podcast, sponsored by Puratos' Sunset Glaze. Joanie Spencer, editor-in-chief for Commercial Baking, speaks with Richard Charpentier, bakery expert and CEO at Baking Innovation. Their conversation explores the technical aspects of creating high-quality, premium baked goods on a commercial scale. In the first episode, Spencer and Charpentier give bakers a roadmap to understand the product development of premium baked goods, the risks behind it, and the difference between artisan vs. premium.

Grocery and CPG are certainly hot areas for startups, but it hasn't always been that way. Brooklyn Delhi, a company that makes Indian-inspired sauces and condiments, has been in the business since 2014. This week on the Modern Retail Podcast, founder Chitra Agrawal talked about growing the business -- and the current DTC landscape. Brooklyn Delhi began as a predominately local company. Agrawal got laid off from her marketing job but had already been building a following as a food blogger. It seemed only natural to try her hand as an entrepreneur. In its early years, Brooklyn Delhi made its achaar products, an Indian pickled condiment, and mostly sold it locally in New York City. The brand started getting on shelves in small grocers, as well as became featured in trendy Brooklyn restaurants. "We always pictured our product on store shelves one day," said Agrawal. "But to get there, I think we first knew that we needed to start at this very local market level to kind of understand what was it that people thought about the product." It took some time, but the strategy worked. Today, Brooklyn Delhi is available nationwide in stores like Whole Foods, as well as available on its direct-to-consumer site and with meal kit services like Blue Apron. And it's expanded its products beyond its hero achaar product to simmer sauces. There have been some road bumps. For example, Agrawal said Trader Joe's was in talks with Brooklyn Delhi for a potential private label partnership, and then she noticed that the retailer ended up making its own achaar product that looked suspiciously similar to hers. Agrawal decided to go public about what she viewed as blatant product copycatting. "I wanted to say something because I wanted people to know that we did not pack the watered-down version of Trader Joe's," she said. "Because so many people had come to us and they were just like, 'this doesn't taste right, is this your product?'" Even so, the company has moved on and moved up. The focus now, said Agrawal, is to grow the DTC arm as well as expand its product line. Currently, Brooklyn Delhi has 11 SKUs, but Agrawal hopes to have as many as 15 launched in the next year. "There's going to new a lot of new product coming out for Brooklyn Delhi," she said.

How earth friendly are the so-called “earth friendly” products? In the opinion of this week's guest Justine Potashnik - not very.But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? Listen in for Marc's tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market. Want a deeper dive into the topics discussed in today's show? The paperback edition of Marc's international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com. While you're there, sign up for Marc's newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph Marcrandolph.com

Today on the podcast we have Marcus Black who is the co-founder of Spirit of Harrogate - the company making incredible Gin, which you may know as Slingsby, a gin that prides itself by sourcing everything locally to his hometown, Harrogate.Marcus, an accountant by trade found somehow found himself at the head of an international drinks company, Intercontinental Brands, with his now co-founder, Mike.In this chat we cover creating a successful co-founder relationship, the importance of understanding your goal for the brand, driving awareness in the premium space and so much more.So please sit back and enjoy my conversation with Marcus from Spirit of Harrogate.Support the show

Premium Product Profit Formula - https://www.marketingsharks.com/premium-product-profit-formula/Are You Frustrated That Selling $17 Products Doesn't Add Up To Much? Is It Taking Far Too Long For You To Ramp Up Your Sales To The Level You Want?“Insane” Product Developer Teaches How To Create Your Own $97 Product In 48 hours Or Less!Premium Product Profit FormulaRecently I created a “behind closed doors” training presentation. And by “behind closed doors”, I mean I stayed in one room by myself until I finished the product. You'll find that I also have a warped sense of humor. Some might say it's even “insane”. Anyway…Recently I created a jam-packed, nothing-but-the-meat, hour long training in which I teach how to create $97+ products in 48 hours or less. I've entitled it, “The Premium Product Profit Formula”. Catchy huh?That's what it is.A system.For creating premium products.This doesn't have to be complicated.Premium Product Profit Formula - https://www.marketingsharks.com/premium-product-profit-formula/

Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife. Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.LINKS WE MENTION:Fishwife's InstagramBecca's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: hello@femalestartupclub.com

Iedereen is inmiddels wel bekend met het verschil tussen een high end en een low end product, premium en goedkoop. Wat niet veel mensen zich beseffen is het volgende: Het bedenken van een low end product is NIET alleen maar om dat product te verkopen. Het werkt juist andersom. Het is een methode om te kijken naar hoe je jouw High End product gemakkelijker kunt verkopen aan potentiele klanten die jou nog niet kennen. Hoe dit in zijn werk gaat laat ik je zien in deze video.

In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.

In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.

In today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthlessly committed to a pragmatic and results-oriented approach, and the results show it! Listen to this episode if you want a healthy dose of practical, super useful marketing strategy. Enjoy!KEY TAKEAWAYS FROM THE EPISODE:Make sure your KPIs match your business model.Know your customer. Use post-purchase surveys or survey email campaigns to engage your customers.Design, test, repeat.TODAY'S GUESTScott Brinkman is the Vice President for Growth of Nom Nom, makers of premium and high-end food for dogs and cats. Nom Nom is committed to pet health and wellness. They are currently building the largest library of pet microbiome data and research in the world. Plus, their community features a pet adoption program for new pet parents.Visit Nom Nom’s website at https://www.nomnomnow.com/ or follow them on IG: @nomnomConnect with Scott on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

This week I'm joined by Clare Whitney from Clayworks. Clayworks Clay plasters are unique blends of unfired clays mixed with minerals and pigments to provide healthy, breathable finishes for internal walls and ceilings.Manufactured in Cornwall from abundant raw materials, they are amongst the most sustainable and healthy wall finishes available. They are recyclable, compostable, re-useable, and contain no toxic ingredients or VOCs.As well as being 100% natural, Clayworks clay plasters are also high performance. They regulate relative humidity, allow buildings to breathe, and absorb toxins, odours and acoustics. They can also passively regulate temperature.Clayworks Clay Plasters provide unique aesthetics – with a depth of cloudy tone and texture not found in conventional wall finishes. A seamless finish, they are ready mixed in a wide range of naturally pigmented colours and extraordinary textures, from luxurious silkiness to deeply coarse and rustic.This is a bonus episode as I have managed to stack up a few recordings and wanted to get them to your ears in time for Christmas. Episode 36 LinksClayworks WebsiteBuilding Sustainability Podcast Youtube ChannelNicky Gibson leaf printsArchitects DeclareRIBA ChallengeDown to Earth ProjectSocial Media LinksTwitterInstagramFacebook Support the show (https://www.patreon.com/buildingsustainability)

Welcome to the new season of The Doers Podcast, where leaders from across the business spectrum share ideas about how to help build you organization whether working in the non-profit, public or private sectors you will hear tips from emerging or recognized leader that is sure to lighten or inspire. In this episode, we speak with Prashant Ghimire about BUILDING A PREMIUM PRODUCT. Guest : Prashant Ghimire https://www.instagram.com/prashantghims/ CEO/ FOUNDER OF HILIFE FOODS PVT.LTD https://www.instagram.com/hilifefoodsnepal/   Host: Anup Ghimire https://www.instagram.com/ghimire.anup/   As always, we're a new podcast with a lot to learn so send us your thoughts, comments, and suggestions either by email (thedoers.2019@gmail.com) We are glad to have ACCA on board as our Title Sponsor. ACCA is a global body for professional accountants. https://www.instagram.com/acca.nepal/   We are glad to have Bizkit on board as our Business Solution Partner. Byzkit is a powerful, effective & simple to use software for human resource management. Its toolkit will help to break down the hassle for the HR and the staff. https://www.byzkit.com/?utm_source=youtube&utm_medium=the%20doers%20podcast Support us by buying The Doers Nepal Prints, https://www.setocanvas.com/store/The-Doers-Nepal The audio version of our podcast is also available on: Apple podcast https://podcasts.apple.com/us/podcast/the-doers/id1470084659?ign-mpt=uo%3D4 Google podcast https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jMWQ1ZjkwL3BvZGNhc3QvcnNz Spotify podcast https://open.spotify.com/show/7JYlKL2BFBHKp7jJ7wBc8O Catch us on other social media for more: Facebook: https://www.facebook.com/thedoersnepal Instagram: https://www.instagram.com/thedoersnepal LinkedIn: https://www.linkedin.com/company/thed... Twitter: https://www.twitter.com/thedoersnepal TikTok: https://www.tiktok.com/thedoersnepal Visit our Website: www.thedoresnepal.com The Doers Nepal, Get Inspired. Be a Doer.

In episode 8 we take a break from our usual format as Tom hosts a very special guest, Rhys, a good friend of ours from Head For Points. We discuss British Airways' premium product, from earning status to using the airline's most exclusive lounges.

We have now made our flagship online courses, Bought In & Valued, accessible to everyone year-round! These were previously only available twice a year during limited launches. These are the only courses of their kind that offer immersive learning on how to be a better coach. They also cover avoiding burnout, how to become a better professional, and how to deal with different forms of conflict. Check them out below!   Valued: https://courses.artofcoaching.com/valued-signup/ Bought In: https://courses.artofcoaching.com/signup/   This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50).   If you have been listening to this podcast for a while or you are a new listener, then you are probably familiar with our partner, Momentous. Whether you are curious about the product side, or the story of Momentous, then look no further than today's episode.   Matt Wan, the Founder & CEO of Momentous, joins us today on the podcast. Momentous is a sports nutrition startup dedicated to creating no-compromise products and tools that support the continuous improvement of personal performance. Matt co-founded the company in 2017 with MTV's Rob Dyrdek and later dropped out of Harvard to pursue startups full-time.   Topic's discussed today: Some of the key questions they had to ask themselves when starting a supplement company Peeling back the curtain and making expert information widely available and popular How Matt and his partners bought into the idea of 'moving the chains' vs. 'throwing Hail Mary's' The negative side of being a brand and trying to make everyone happy The powerful influence Matt's father had on him at a young age and how this drives him today   Reach out to Momentous & Matt: Via website: https://www.livemomentous.com/ Via Instagram: @livemomentous & @_matt.wan   Join our exclusive Facebook group of fellow Art of Coaching Podcast listeners and have your voice heard!   Don't forget to check-out and download our new free resources.   Podcast Reflection Sheets: Click Here   How to Find a Mentor Guide: Click Here   Sign up for my course: Sign Up Now!   Follow me on social media:   Via Instagram: @coach_BrettB   Via Twitter: @coach_BrettB   Subscribe to my YouTube channel here   Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."   Therefore Primal Pasture’s sole job as marketers is to try to find and sell to the believers.  The customers who value their product for what it is and are willing to pay for it.     Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products.”  It’s a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too.   Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today. Growing Your Farm Business Mastermind - March 22 & 23 at Primal Pastures - Learn More https://grassfedife.co  

Shownotes: http://fizzleshow.com/296 What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that's what we're talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by Aiden Fishbein and Joe Kerns who will be helping us unpack these problems. Both Aiden and Joe have some great perspectives and expertise in areas that can really push your strategy forward. We also talk about knowing your value, clarifying your vision and a few actionable steps to get the process started. For all this and more, be sure to tune in! Key Points From This Episode: • The strange relationship we can foster with price tags. [0:07:50.7] • Introducing the topics of pricing, value and thresholds. [0:10:32.3] • The different elements that go into pricing when you start out. [0:14:39.5] • Hierarchies and ladders in the extraction of value. [0:18:01.6] • The usefulness and benefits of aiming higher with clients. [0:21:30.4] • Figuring out what clients are actually paying you for. [0:24:02.6] • Reconciling the disparate meanings of value. [0:28:34.8] • Starting with your own sense of value and selling to yourself. [0:32:30.5] • The difference that charging for a service makes to a process. [0:37:10.3] • Knowing your value and how this impacts your perspective on sales. [0:41:25.2] • Clearing up your own vision and clarifying your ideal customer. [0:45:49.3] • The transformation you are offering and the net that this casts. [0:50:15.6] • Pricing tiers, premium products and testing out a number of options. [0:54:02.6] • A journalling exercise around what money means to us. [0:59:20.0] • How to take the next step in your own pricing decisions. [1:05:03.2] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Gusto — https://gusto.com/fizzle • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Joe Kerns • Joey Diaz — https://www.imdb.com/name/nm0224995/ • Joe Rogan — https://www.joerogan.com/ • Derek Halpern — https://socialtriggers.com/ • Robert Frost — https://www.poetryfoundation.org/poets/robert-frost • Aubrey Marcus — https://www.aubreymarcus.com/ • Onnit — https://www.onnit.com/ • Donald Miller — http://storylineblog.com/ • StoryBrand — https://storybrand.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Patriot Act with Hasan Minhaj — https://www.rottentomatoes.com/tv/patriotactwithhasanminhaj/ • Chris Johnson — https://www.linkedin.com/in/genuinechris • Simplifilm — https://simplifilm.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Avatar — https://www.imdb.com/title/tt0499549/ • The Financial Wisdom of Ebenezer Scrooge — https://www.amazon.com/Financial-Wisdom-Ebenezer-Scrooge-Relationship/dp/0757307663 • Jim Rohn — https://www.jimrohn.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

This is part 3 of our 3-part series on "Selling a Premium Product in a Commodity Market." In this episode, we deal with ACTION. What ACTION will you take to command a premium product in your world? This was a Facebook Live broadcast on 03/28/17. The prior three episodes dealt with the other sections of this topic, Getting Clear, and Getting Ready. If you sell a high-priced product, then make sure you are aware of what goes into the process to get your price. ========================================= Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/ Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video! Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com. =========================================

This is part 2 of a 3 part series. In today's live training we address the elements of "Getting Ready" to enter the market with a Premium Solution.  Here are the topics we cover: 1. Being able to explain your value competantly.  2. Being skilled at handling the 5 questions you will get from your prospect. 3. Being able to articulate your difference.  Go to http://billcaskey.com/pro to get your assessment, "Are You An Amateur Or Are You a Pro?" ========================================= Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/ Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video! Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com. =========================================

The second part of this is ..."In a Commodity World." Every seller we know faces this problem: "How do I better control my thinking and my actions so that I will command a premium price - in a world that is price-sensitive?" This is Part 1 of a 3 part series. In this episode, Bill walks you through how to GET CLEAR on your value. Also, go to billcaskey.com/pro to download the Amateur v. Pro worksheet. ========================================= Go to my Facebook page to watch this episode live! facebook.com/billcaskeyfan/ Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video! Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com. =========================================

As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."   That’s the route that Primal Pastures has gone.  They don’t sell a cheap product.  They have positioned themselves as the premium product.   And that means they don’t try to compete in on price.  And they don’t worry about the non-believers or the price discriminant buyers. Because no amount of convincing is going to make that buyer pay up.  They already have a price point set in their mind, and the mind is a very hard thing to change as a marketing.   Therefore Primal Pasture’s sole job as marketers is to try to find and sell to the believers.  The customers who value their product for what it is and are willing to pay for it.     Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products.”  It’s a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too.   Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today.   In addition to that you will also learn about how to prepare for a transition from full time job to full time farmer, how to overcome early obstacles in farm startup and Paul tackles the question - is pastured poultry a good business? View the show notes at permaculturevoices.com/124. Support the show at permaculturevoices.com/support.

Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product This episode is brought to you by Mizzen+Main.  My newest favorite shirts are Mizzen+Main. I work out every day and I enjoy the feel of my workout clothes. These shirts feel exactly like my workout gear does. The 4 way stretch fabric is like no other dress shirt I’ve ever felt before. Originally I purchased one shirt to try them out. When someone told me they would feel like my workout clothes, I didn’t believe them. Then I ordered one… After feeling the shirt and wearing it, I immediately purchased 6 more button down dress shirts and two Henley’s. They are my best looking, best fitting, and certainly the best feeling shirts I’ve ever worn. I promise you will agree after trying one on.  A few Mizzen+Main shirts would make for a great gift for anyone who wears button down shirts.  After you try 1 or 3 out, send me a tweet @RyanHawk12 to let me know your thoughts!  When you go to check out, use the code “ryanhawk” for free overnight shipping or if you want to buy 3 shirts (which is what I do), use the code “ryanhawk3” and you will receive $50 off! Alejandro Chahin is a very interesting and inspiring leader.  He is deeply interested entrepreneurship and serving his customers. I loved getting the opportunity to speak with him while his company is still young and on the verge of exploding.  We are extremely fortunate to have Julie share her knowledge with us, the loyal listeners of The Learning Leader Show.  At age 25, Alejandro Chahin left Honduras to pursue his master’s in business administration at New York University. After graduating, Alejandro wanted to start his own business and founded Mott & Bow Jeans, named after two streets in New York’s West Village, where Chahin lives. Mott & Bow launched in February (2014) with two employees and a $300,000 investment from Intermoda. Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “Be Courageously Simple.” In This Episode, You Will Learn: The characteristics in a premium jean are: Denim Fabric (his is from Turkey), Sewing (His family has been doing it since the 80’s), and the Fit The process of starting… Mistakes made Funding through Kickstarter – How it got funded?  What he could have done better… Earning additional investment ($300K) to cover expenses PR Strategies needed to get the word out The day to day activities of the CEO/Entrepreneur Keys to month over month growth Shark Tank Appearance? The reason the jeans are for men only Mentors – Who? Why? What they provide… Use the code “Learning Leader” and receive 20% off at www.mottandbow.com “Use The Code “Learning Leader” And Receive 20% off” Continue Learning: Go To Alejandro’s website: mottandbow.com Read: "Guys Are Going Crazy For Handmade Jeans" Follow Alejandro on Twitter: @MottandBow You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 085: Jessica Lahey – Why Your Parenting Style Is Wrong Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Alejandro Chahin is a leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio At age 25, Alejandro Chahin left Honduras to pursue his master’s in business administration at New York University. After graduating, Alejandro wanted to start his own business and founded Mott & Bow Jeans, named after two streets in New York’s West Village, where Chahin lives. Mott & Bow launched in February (2014) with two employees and a $300,000 investment from Intermoda.

Check out Episode 50! What are the six emotional triggers the media uses to get viewers? How many are negative emotions? Why you may be leaving money on the table - lots and lots of money - especially over an entire working career. Find out two tips for better 401k portfolio investment management. And, check out the done for you offering you can get for less than a couple Starbucks coffees every month! Thanks for joining us.

Transcript -- Fullers: A traditional brewery using modern operational management systems

Fullers: A traditional brewery using modern operational management systems

Transcript -- Fullers: A traditional brewery using modern operational management systems

Fullers: A traditional brewery using modern operational management systems