Podcast appearances and mentions of bill caskey

Bill Caskey kicks off a new 12-week series based on his book "12 Bold Moves" by tackling the first bold move: creating a sales process that genuinely benefits prospects, not just salespeople. He challenges the traditional approach of "shoving people through" a process and shares how reframing discovery as mutual understanding can dramatically improve close rates. Caskey includes a real client example of using pre-call assessments to increase closing rates from 20% to 40% while providing genuine value to prospects. Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

It's graduation season, and Bill Caskey and Bryan Neale are sharing their top advice for new graduates entering the workforce—plus essential reminders for seasoned professionals who might need to hear these truths again. In this episode, you'll discover why understanding that life and sales naturally go up and down like an accordion can save you from unnecessary stress and help you navigate both the highs and lows with greater wisdom. Bill and Bryan explore how to build a professional network that compounds like interest and why starting early makes all the difference in your career trajectory. They discuss how to be judicious about that crucial first position and avoid toxic work environments that can shape your mindset for decades. You'll also learn a simple strategy for finding multiple mentors who can accelerate your growth, and why this approach works for both graduates and seasoned veterans alike. Whether you're a recent graduate, a parent with kids entering the workforce, or a seasoned professional looking for a reset, this episode delivers practical wisdom that can reshape how you approach career growth and life decisions. Don't forget to review the podcast and join the Advanced Selling Podcast LinkedIn group with over 13,000 members! ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

Bill Caskey tackles a topic close to home - how sales professionals over 50 can maintain and even increase their relevance in a rapidly evolving marketplace. Drawing from personal experience and client success stories, Bill shares five critical strategies that seasoned professionals must adopt to thrive.Whether you're approaching 50, already there, or managing team members in this age group, this episode provides actionable insights on leveraging your wisdom and experience while avoiding the trap of outdated tactics. Learn why working harder isn't the answer and discover how to create an "everyday lead strategy" that works while you sleep.2X Strategies Download: If you want to download all ten "2X Strategies", go here to get them now: https://billcaskey.com/2xstrategies12 Bold Moves: Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In part 2 of their special live episode on navigating uncertain markets, Bill Caskey and Bryan Neale continue their discussion on essential skills for sales professionals. The guys emphasize the importance of utilizing free and low-cost tools already at your disposal, from LinkedIn to ChatGPT, rather than waiting until circumstances force your hand. Bill shares a powerful strategy for commanding premium pricing by developing a customer roadmap that builds trust in your process. Meanwhile, Bryan advocates for becoming a connector who actively brings valuable people together without keeping score. Through practical examples and personal experiences, Bill and Bryan demonstrate why taking decisive action now can position you to thrive regardless of economic conditions. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

In this solo episode, Bill Caskey challenges traditional sales approaches that may be holding you back. If your closing rate is hovering around 20% or less, your approach likely needs an overhaul. Bill argues that many sales organizations are stuck in outdated paradigms, failing to adapt to modern buying processes where more stakeholders are involved and decisions take longer. Bill emphasizes that people don't buy features—they buy transformation and results. He challenges listeners to start their next sales conversation by asking prospects where they want to go, not what features they're looking for. The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

In this final installment of his three-part series on critical future sales skills, Bill Caskey explores the vital concept of team alignment planning. Bill explains why traditional approaches to stakeholder management are no longer sufficient in today's complex sales environment. He also reveals how AI is transforming the traditional diagnosis phase of sales, shifting the salesperson's core value to implementation expertise and team alignment. Lastly, he demonstrates why getting all stakeholders involved early, understanding potential implementation challenges, and proactively addressing resistance are crucial for sales success.  Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com  

In this solo episode, Bill Caskey explores a vital but often overlooked sales skill - the ability to help prospects vividly envision their future after implementing your solution. Through a compelling case study of a leadership program for sales managers, he demonstrates how making the future tangible can transform both the sales process and deliver genuine value to prospects, whether they buy or not. Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com  

In this conclusion to the Million Dollar Seller Roadmap series, Bill Caskey reveals the final three steps to truly maximize your revenue potential. Learn how to pour gasoline on your foundation and interaction strategies with these game-changing approaches:✓ Landing Larger Accounts: Discover how to position yourself as a thought leader and create powerful assessment tools that set you apart from traditional salespeople✓ Becoming the Ultimate Guide: Master the mindset and methodology to truly transform client relationships and outcomes✓ Building Your Platform: Learn practical strategies to expand your influence through content, including how one client dominates their market with a simple weekly FAQReady to implement the complete Million Dollar Seller Roadmap in your business? Visit BillCaskey.com to explore bringing these strategies to your team.

In Part 2 of this powerful revenue-scaling series, Bill Caskey reveals the crucial interaction stage of the Million Dollar Selling Method. Building on the foundation from Part 1, discover the three key steps that will transform how you connect with prospects and convert opportunities:✓ Pipeline Building: Learn why cold outreach isn't your only option and how to create systems that generate leads while you sleep✓ Asset Leveraging: Unlock the hidden potential in your existing network and email list with proven content strategies✓ Customer Conversion: Master the "upfront agreement" technique that separates serious prospects from tire-kickersFeaturing real success stories, including how one client landed five major accounts through LinkedIn videos alone, and how a neighborhood contact turned into $120,000 in revenue through effective email nurturing.Ready to take your business to the next level? Visit https://billcaskey.com to schedule a complimentary 15-minute consultation and learn how to implement these strategies in your organization.

Want to dramatically scale your revenue in 2025? In this first episode of our three-part series, Bill Caskey breaks down the crucial foundation stage of the Million Dollar Selling Method. Bill shares the first three steps to transforming your sales approach:✓ Million Dollar Mindsets: Discover the game-changing perspective of detachment and unlock your true potential✓ Customer Success Roadmap: Learn how to guide prospects from Point A to Point B with a proven framework✓ Sales Process Development: Create a clear, repeatable system that converts more prospects into clientsThis is Part 1 of 3 in our revenue scaling series. Stay tuned for next week's episode covering customer interactions in the digital age.Ready to take your business to the next level? Visit https://billcaskey.com to schedule a complimentary 15-minute consultation and learn how to implement these strategies in your organization.

In this forward-looking episode, Bill Caskey shares three essential strategies to enhance your business outcomes in 2025. He emphasizes the importance of authentic communication in an AI-dominated landscape while drawing from his book "12 Bold Moves." The key strategies include: developing a clear A-to-B roadmap to guide customers from their pain points to desired outcomes, leveraging customer success stories through video testimonials, and implementing pre-call videos to establish credibility and professionalism before initial meetings. Whether you're in sales, marketing, or leadership, these practical, cost-effective approaches can help differentiate your business and demonstrate value to potential clients.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this solo series episode, Bill Caskey shares a revealing story about witnessing poor customer service at a store he visited recently, where a salesperson failed to meet a customer at their knowledge level when discussing smartwatch options. He uses this experience to illustrate a crucial sales lesson: the importance of understanding where customers are in their journey before attempting to sell. Caskey emphasizes that improving close rates requires asking the right questions and meeting prospects where they are, rather than making assumptions about their knowledge or needs. Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

In this episode, Bill Caskey reveals three powerful strategies to increase sales profitability without increasing workload. These profit amplifiers help sales professionals and business leaders leverage their existing assets more effectively.Key Points:Creating and following a 30-day action plan focused on key revenue-generating activitiesDesigning and implementing a visual sales process to double close ratesTurning untapped expertise into revenue-generating contentActionable Tips:Spend 4 hours monthly planning next month's activitiesDocument your sales process and share it with prospectsCreate video responses to common prospect questionsRepurpose expertise across multiple platformsWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively. Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom. Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively. Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom.Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future. Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages listeners to assess their current skill set and make a plan to continuously improve in these key areas. Tune in to discover the future-proof abilities that will set you apart from the competition.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey explores the concept of "unique medicine" - the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings.Whether you're in sales, consulting, or any other field, this episode offers practical advice on how to stand out in your marketplace and connect with those who need your specific "medicine." Learn how to move beyond generic personal branding and truly showcase what makes you and your offerings special.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today's rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies. Whether you're leading a sales team or driving your own sales career, this episode offers valuable insights to help you navigate these common dilemmas and make strategic decisions for growth and success. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey and Bryan Neale explore critical career dilemmas faced by sales professionals. They discuss pivotal choices such as staying in a comfortable job versus seeking new opportunities, breaking through income plateaus, and embracing personal branding. They emphasize how recognizing these moments and making intentional decisions can significantly impact career growth. The guys offer advice on approaching these challenges, highlighting that even small choices can lead to substantial long-term success.  ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire "kinetic chain" in sales success. Whether you're a CEO, sales professional, or business leader, this episode will challenge your thinking and provide actionable insights to elevate your performance. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk. Bill emphasizes the importance of getting regular heart scans, especially for those over 40, and not disregarding the results. He also stresses the need to reevaluate and reinvent one's diet and eating habits, as they can significantly impact overall health and energy levels, which are crucial for success in any field, including sales and leadership. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

Bill Caskey, one of the hosts of "The Advanced Selling Podcast", shares how he has grown his show to 100,000 monthly/downloads over the past 18 years. Bill talks openly about what has specifically helped them to develop and grow such a successful show over the last 18 years.Host Name: Bill CaskeyShow Name: The Advanced Selling PodcastCurrent audience size at the point of publishing: 100,000 monthly/downloadsNiche/Focus of show: Business Management & Sales Global Ranking: Top 0.5% You can find Bill's show here.Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.And this is one of those episodes.So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets."In this episode, we're joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales tactics and advocating for a more profound, mindset-oriented approach to selling. Bill will help you rethink how sales teams operate, the critical interplay between marketing and sales, and why creating soul in your sales process can lead to more authentic and fruitful customer relationships. This episode is a must-listen for anyone eager to leave the old-school sales playbook behind and engage prospects in a way that's meaningful and effective. In this episode, you'll learn:Embrace a mindset change from aggressive sales tactics to understanding and solving potential clients' actual needsLeverage and maximize underused assets like social media platforms and storytelling to improve interactions with customersDiversify your lead generation strategies to reduce dependency on any single source, ensuring stability and continued growthResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/billcaskey/Check out Caskey Achievement Strategies: https://billcaskey.com/Timestamps:[04:35] Sales mindset is focused on closing, not relationships.[07:58] Shift your mindset to abundance and focus on others[12:23] Leverage your assets for success and growth[15:42] Outbound calling and other pillars for success[18:24] Content creation and sales team mindset[20:55] Most marketing teams lack sales process knowledge[24:00] Telling stories builds rapport and trust

In this solo episode, Bill Caskey shares a counterintuitive approach to controlling the sales process more effectively. He emphasizes the importance of having a clearly defined sales process to guide prospects throughout, but advocates against trying to forcefully control or push prospects through the process. He provides practical insights on when to disengage from unresponsive prospects and focuses on attracting customers who value and respect the sales process.  Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

In this solo episode, Bill Caskey dives into the critical mental and physical preparation needed before any important sales call, presentation, or client interaction. He emphasizes the importance of getting your mind in the right state by focusing on the proper intention - which is never to "sell them something."  Bill provides practical tips on clarifying your intention to serve the client's needs and having a clear plan for executing the first 30-60 seconds to start interactions powerfully. He stresses that nailing the opening sets the tone for the entire engagement.  Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com  

In this solo episode, Bill Caskey addresses a common challenge faced by professionals: the nagging feeling of fear, anxiety, or doubt that can creep up unexpectedly. Drawing from his extensive experience, Bill shares a simple yet powerful strategy to overcome these mental hurdles. By adopting a mindset centered on genuinely helping the customer, regardless of whether they ultimately choose to work with you, the fear and anxiety dissipate.  Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! =================================

In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights from coaching clients, highlighting the importance of recognizing doubt for what it is – a signal that we need to push forward rather than retreat. He offers practical strategies for acknowledging doubt without obeying it, refocusing on our true intentions, and trusting ourselves to follow through on commitments. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensive roadmap for achieving sustainable growth and financial success. Whether you're just starting out or seeking to take your income to new heights, this episode offers invaluable insights to help you plot your course and unlock your highest potential.Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate. Tune in to gain actionable strategies to get more out of your sales meetings.-----------------------------------------------------------------Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller! Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

Prepare to be captivated as I, Anika Jackson, engage in a thought-provoking conversation with the legendary Bill Caskey of The Advanced Selling Podcast and Caskey Training. Journey with us as Bill recounts his evolution from a struggling salesman to a top-tier sales coach and author. His pioneering flipped sales model promises an innovative approach for sales professionals eager to transform their technique. Our discussion peels back the layers of traditional sales tactics, revealing the crucial role of addressing a prospect's problems and how this focus can be a true game-changer in the industry.Embark on a deep dive into the essence of trust and personal branding within the sales realm on this edition of Brand Amplified. Bill and I tackle the hurdles of judgment and time constraints, offering up actionable advice to conquer them. Learn how the strategic creation of content across various platforms can cement your reputation as an industry thought leader. This chapter isn't just about selling—it's about authenticity, about serving up real value to your audience, and about the journey to building a lasting personal brand that resonates with customers and peers alike.As the digital age reshapes the world of sales and publishing, Bill shares his foresight on adapting strategies to keep pace with market changes. Discover why he believes the future lies in shorter, more targeted publications as we explore his plans for his upcoming works. We also shine a light on the transformative impact of podcasting and authenticity in fostering both personal and professional growth, along with a mantra that encapsulates the essence of service and purpose. Join us as we unravel the symbiotic relationship between serving others and achieving financial success, and why this philosophy lies at the heart of what we do.Sign up for Caskey's free newsletter - https://billcaskey.com/newsletter-signup/Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

In this episode, Bill Caskey shares his "leverage ladder" concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage - from analog grinding with no leverage up to having your own platform and audience. Whether you're making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill's strategic advice for salespeople and business owners looking to scale their earnings in 2024.-----------------------------------------------------------------Do you want to scale your business in 2024? Get on the waitlist now to be the FIRST to know when we launch our Million Dollar Seller Experience! Go to http://billcaskey.com/waitlist to get on the list now.

“I've recently come to the realization that…we're always selling. We're selling ourselves. We're selling our products. We're doing it constantly. And the sad thing is, we're doing it all wrong.”   So, how do we do it the RIGHT way?   On this week's episode of The Liquid Lunch Project, Matt and Luigi sit down with Bill Caskey to share his revolutionary approach to selling.    Caskey found that most sales training was focused on teaching salespeople what to say or do to persuade someone to buy. However, he believed this approach was flawed. He realized that the prospect or customer should be the one convincing the salesperson that they have a problem that needs to be solved. This realization led him to develop a framework that flipped the script, changing the dynamic of the buyer-seller process.   He calls this approach a "180 flip," in which the salesperson shifts their focus from convincing the prospect to buy to understanding the prospect's problems and needs. Caskey believes that changing this dynamic makes prospects more engaged, honest, and open about their issues. This approach creates a more organic and joyful way to sell, which benefits everyone.   If you're stuck in a sales rut or looking for ways to get better at what you do (let's face it, most of us can!), don't miss this episode.  Key Takeaways:   The importance of crafting customer-focused, unique messages Choosing the right platforms to deliver your message Why persuasion alone is not enough to build trust and establish lasting relationships with customers How to foster honest communication The pros…and cons...of incorporating AI into your sales approach Favorite Quote:   “I believe the greatest salespeople are exquisite communicators rather than exquisite persuaders.” Connect with Bill: Website: https://billcaskey.com/  Facebook: https://www.facebook.com/billcaskeyfan/  Instagram: https://www.instagram.com/bill.caskey/  LinkedIn: https://www.linkedin.com/in/billcaskey/  YouTube: https://www.youtube.com/c/BillCaskeyTraining Million Dollar Checklist: https://resources.billcaskey.com/mds-checklist    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.      

Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in his belief that this challenge requires self-awareness and a shift in mindset. He suggests that impostor syndrome is a fear of success and a belief that one is not capable of achieving beyond a certain level. Caskey emphasizes the importance of recognizing and addressing this internal struggle to avoid self-sabotage and blaming others for one's lack of success. He also acknowledges that everyone experiences impostor syndrome to some extent and that it can manifest in different areas of life. Join Kim Thompson-Pinder and Bill Caskey on this episode of the Author to Authority podcast to delve deeper into this topic.

In this episode of the Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale discuss the challenges salespeople face with constant economic news bombardment. They offer strategies to cut through the noise, stay focused, and serve clients. The guys emphasize the value of personal observation over media narratives and share insights on dealing with AI-driven content. Tune in for actionable tips to remain centered and productive in uncertain times. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

In this episode, hosts Bill Caskey and Bryan Neale tackle the age-old question of sales cadences – the structured outreach sequences used by many salespeople. They discuss the merits of using a cadence while emphasizing the need for authenticity and value delivery. Bill and Bryan share insights into crafting meaningful interactions, rather than relying on automated templates. They challenge the idea of a one-size-fits-all approach, suggesting that offering valuable tools and advice can be more effective in building relationships. Tune in to gain a fresh perspective on sales cadences and discover how to strike the right balance between science and authenticity in your sales efforts. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

In this episode, Bill Caskey sits down with James Mayhew, a culture and execution consultant, to delve into the world of building strong organizational cultures and fostering employee alignment. James, known for his expertise in transforming companies' culture and enhancing employee engagement, shares his insights and experiences working with businesses of various sizes, from small teams to larger enterprises.He explains how he guides companies to align their culture, strategy, and execution at the macro level, highlighting the essential role of leadership commitment in the process. The conversation explores the significance of culture and how it interacts with execution to drive success. Learn more about James at https://www.jamesmayhew.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://billcaskey.com

In a profession that's filled with constant pressure to hit goals, sales trainer and coach, Bill Caskey talks with James Mayhew about what it takes to exceed at sales in 2023.Bill Caskey went from hating sales and thinking about getting out of it – to becoming a sales author, trainer and coach helping thousands of people worldwide master world-class skills and achieve world-class results. Discussion Points:Bill's personal journey and his early struggles as a sales professional - even considering getting out of salesWhat most sales training is and why it's ineffective Getting to know your buyerAsking the question, Is that really how people want to be sold to?Humility and confidence in salesConfidence or Conviction? Building your personal brand - why every sales person needs to be producing contentOvercoming the desperation mindsetWhy your ego is hurting your sales About Bill CaskeyBill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill's passionate about sharing his ideas about selling, business, life, money, and meaning.he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—andThe Bill Caskey Podcast, a deeper dive into achievement.Get Bill's free download, 5 Reasons You Don't Have Enough ClientsVisit Bill's website at BillCaskey.comMentioned in this episode:Get James' free "5 Day Founder Bootcamp Guide" at ThrivingCultureGuide.com

In this episode, Bill Caskey and Bryan Neale discuss the challenges sales professionals face during tough economic times marked by cutbacks and budget reductions. Drawing inspiration from their coach David Meltzer, they discuss valuable strategies for sales professionals to remain indispensable to both existing and new clients. The guys emphasize the importance of proactive communication, reevaluating offerings to meet market needs, and demonstrating exceptional value to clients.  ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!  The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

In this inspiring episode, Bill Caskey interviews the renowned author, speaker, and coach trainer, Andrea Waltz (https://twitter.com/GoforNo), who has revolutionized the way sales teams approach their work. Andrea shares her unique philosophy called "Go for No," which challenges conventional sales tactics and empowers salespeople to embrace rejection as a stepping stone to success. Learn how detaching from outcomes, understanding the true value of "no," and shifting mindset can transform your sales approach and bring about significant improvements in your results. Discover why a good "no" is sometimes better than a bad "yes" and how to navigate the sales landscape with authenticity and freedom. If you're ready to elevate your sales game and forge a new path to success, this episode is a must-listen!

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the topic of LinkedIn fatigue. They candidly discuss their personal experiences and explore ways to overcome burnout and find meaningful engagement on the platform. If you've been experiencing LinkedIn fatigue or want to optimize your engagement on the platform, this episode offers valuable advice and actionable tips to help you find renewed energy and meaningful connections on LinkedIn. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!  The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

In this episode, Bill continues his series, "Big Profit Amplifiers." He shares three more powerful strategies to increase profitability in your company.Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message. Implement these strategies to amplify profit and achieve greater success. Tune in now for valuable insights from Bill Caskey.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

In this episode, Bill Caskey and Bryan Neale delve into the world of AI and Chat GPT. As sales professionals themselves, Bill and Bryan share their perspectives on how these emerging technologies can be harnessed to enhance the sales process and boost productivity. They both share their own experiences with Chat GPT and address common fears and misconceptions. They also discuss the importance of embracing new technologies rather than succumbing to resistance or anxiety. Tune in to this episode to gain a fresh perspective on AI and Chat GPT, and learn how these tools can empower you as a sales professional in the ever-evolving business landscape. ================================= Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!  The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================  

In this episode, Bill Caskey and Bryan Neale of The Advanced Selling Podcast delve into the importance of engaging top-level executives, particularly CEOs, in the sales process.  They discuss how involving CEOs can significantly increase closing rates and share their insights on why this is beneficial for both the salesperson and the customer.  Listeners will gain valuable strategies for engaging the C-suite and improving their overall sales success. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!  ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

In this episode, sales experts Bill Caskey and Bryan Neale discuss the concept of burnout and the impact it can have on salespeople in today's environment. They address the self-imposed and other factors contributing to burnout and explore strategies for avoiding burnout and maintaining mental and emotional health. And emphasize the importance of managing personal well-being while continuing to grow and build in the sales industry. The guys also touch on the concept of reorienting and reinventing one's sales process to achieve desired outcomes without compromising personal health and well-being. Tune in to gain valuable insights on how to avoid burnout and sustain a healthy and successful sales career. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!  ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Are you still using outdated sales strategies? Today, you might just find out.  In this episode, Bill and Bryan discuss old-school selling techniques that no longer work and their new school alternatives.  They'll also give you some ideas that you can use to modernize your sales process.  —Copy and paste this in and send it to people who do bad outreach :)—Thanks for your outreach. Not interested at this time, but may I offer some unsolicited advice? This is a guide for outreach that we use for our sales team. The templates are unique and seem to get action. It's called "EmailIt: A Seller's Guide" ($20). https://resources.billcaskey.com/emailitsellersguide The author is Bill Caskey. He also has a podcast specifically for B2B sales teams he does with Bryan Neale, called The Advanced Selling Podcast. You can find it here:www.advancedsellingpodcast.com I hope these ideas are of some value.

 Discover how to flip the buyer/seller system to generate better and more sales results Learn why giving discounts is something you should avoid as a first step Understand why telling your sales team to grind and work harder is a big mistake and a waste of effort Resources/Links: Want to know more about how you can control the buyer/seller process? Click here: billcaskey.com Summary Have you and your sales team been grinding so hard but it seems like it's getting nowhere? Do you want to know how you can flip the system to get that sales success? The old-fashioned marketing tactics don't work nowadays. Marketing strategies are different for everyone, however, the secret to securing your sales success starts with shifting your mindset. Bill Caskey has been training sales teams for over 30 years and has logged over 10,000 training events. Tune in to what Bill has to share on why you need to stop the unnecessary grinding and start shifting your mindset to flip the buyer/seller process and secure yourself better and more sales! Check out these episode highlights: 02:26 - Bill's ideal client: Well, my ideal client is a business-to-business organization who sells complex or high-ticket products or solution services to its client base. And they typically have a sales team. 03:01 - The problem he helps solve: Well, most people come to me when they are not generating the sales results or top-line revenue they want. They find it harder to command a premium. 03:49 - The symptoms of the problem: That's a very good way to think about it, the symptoms because that's what we really look at and feel are the day-to-day symptoms. Results aren't where they need to be-- that's an easy one to see. 05:11 - Clients' common mistakes before consulting Bill: There's a lot! I've got two that I think that I see people try, and it never ever works. One is telling your sales team to grind harder, to work harder, to make more calls to just get out there, email blasts. 06:43 - Bill's Valuable Free Action (VFA): Yeah, let's talk about the mindset here for 27 seconds. I want the mindset to be the customer who sells you on why they need this problem they have solved. That's the essence of the total flip, and nobody's really teaching that. 08:09 - Bill's Valuable Free Resource (VFR): Want to know more about how you can control the buyer/seller process? Click here: billcaskey.com 08:45 - Q: What kind of results can I get from using this mentality? A: So you know, one thing is, I want you to close a higher percentage of the business. I think this idea that the national average or the world average is 10 to 15% of deals quoted to deals closed-- that's way too low. Tweetable Takeaways from this Episode: “Sometimes massive action without intelligence and intentionality behind the action is just a total waste of effort.” -Bill CaskeyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, yet again, beaming out to you from the Sunshine Coast in Australia here, joined today by Bill Caskey. Bill, very warm good day from Down Under. Sir, where are you hanging out? Bill Caskey 00:22 Tom, thanks for inviting me. Yeah, I'm in the Midwest in the US. Indiana is the state and probably nobody knows where that is. But it's right smack dab in the middle of the Midwest. Tom Poland 00:31 I'm old enough to remember "Indiana Wants Me". Bill Caskey 00:33 Oh, yes! That's right. Oh, there's a lot. Tom Petty had a song. "I'm standing outside the market square in my underwear" or something like that. There was a line and song so we've- Tom Poland 00:47

Having a hard time closing a sale? Have you been on a campaign for the longest time but still can't see significant results? This is the podcast for you! Doug C. Brown sits down with Sales Development Leader and experimenter Bill Caskey to discuss not just strategies to increase your sales revenue and close rate but, more importantly, the factors that keep you from your goals. In this episode, you will learn:● How you can set the tone and lay out your agenda effectively● How to conduct yourself, prepare, and take control of the sales call or process● How detaching yourself from the result of the call and having the right intentions can help you bring value to the solution that you are offering Bill is giving away his eBook, "5 Reasons You Don't Have Clients", which will help you sort out why you may not be attracting the quantity and quality of customers you want. Get it here!

Today's guest is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill's passionate about sharing his ideas about selling, business, life, money, and meaning. But his work expands beyond B2B and individual training and coaching; he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, and The Bill Caskey Podcast. He is also creator of The High Achiever Mentor's Program, a small group coaching program for high performing B2B sales people who want to scale their income - and The World Class Sales Leader (.com) program, helping sales managers and leaders inspire and motivate their teams. Watch now and learn how you can not only excel in life, but in business as well.             Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode's guest is Bill Caskey of billcaskey.com. Bill is a true master in the area of sales, sales development, and sales excellence. Today, we are going to learn why caring about a sale too much is exactly the opposite of what you should do if you want to close more business. Bill primarily works with VP of Sales, CEOs and their sales teams to develop skills in engaging clients, lead generation, and closing sales. Bill went from hating sales and thinking about a career change to becoming a sales author, trainer and coach who helps thousands of sales people world-wide by teaching them to master world-class skills and as a result, achieve world class results. After listening to today's episode, check out https://billcaskey.com/start-here/ to join one of Bill's programs geared specifically for the role you play in your organization.

In today's episode of The Referral Bench Podcast, Phil and Ian talk with Bill Caskey, President of Caskey Achievement Strategies. Bill is a sales development leader and expirimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill's passionate about sharing his ideas about selling, business, life, money, and meaning. But his work expands beyond B2B and individual training and coaching; he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business - and The Bill Caskey Podcast, a deeper dive into achievement. Bill's success and passions are rooted by his family and community service. He spends time with his wife, Jane, and their two daughters, Kelly and Kara, who work in Indianapolis and Denver. He is also the creator of The 2X Group (.com), a small group coaching program for B2B sales people, and The World Class Sales Leader (.com) program, helping sales managers and leaders inspire and motivate their teams. Learn more about Bill: Website LinkedIn Contact Phil & Firestorm Phil's LinkedIn Firestorm Website Contact Ian & Mission Suite Ian's LinkedIn Mission Suite Website