The Social Standard Podcast

Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement!Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started.Tune in to learn more about Camping World's unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life!A few words about Melanie:Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA.WebsiteFollow on Melanie on SocialTwitter @mkrichtmanhttps://www.linkedin.com/in/mkrichtmanTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insightshttps://www.instagram.com/socialstandard_/?hl=enhttps://www.facebook.com/thesocialstandard12/https://www.linkedin.com/company/10697664/admin/https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/

In this episode, host Jess Phillips,  speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co.Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.  Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content!About Dustin Hinz:An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews.Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era.Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park.Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators' “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.https://www.dustinhinz.com/Follow on SocialInstagramLinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.  Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris:Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. Chris' previous roles as a Director at Fnatic and Co-Founder of Level99, have given him a unique perspective of the esports ecosystem from a team, agency, and analyst angle. Chris holds an MBA from WHU and went through executive education at Kellogg (US), IIMB (India), as well as Tsinghua and Fudan University (China). Prior to his career in esports, Chris worked as a global IT-program manager at Vodafone, one of the world's largest telecommunication operators. Chris discusses how the gaming industry was super-charged during the slow times of 2020!  Learn about all the ways gaming continues to change i.e digital hangouts like Fortnite.  Chris describes what companies are doing to maintain the traction gained during 2020 in the coming years.  Host Jess Phillips makes sure to engage Chris about the business of Esports!   Chris explains traditional sports own the majority stake in that space and teaches us what companies need to do to be accepted by Gen Z.  You'll get a good idea of what works with this new audience and will be rejected immediately.  Hear about the social climate of gaming which has changed dramatically since the Atari era.  Gaming is far more accepted now but nobody wants the “Gamer” label lol! Tune in to hear about all that and more including how different gaming teams work and what the business structure options are in terms of the players, managers, and independents.  Follow Chris Hana on SocialInstagramTwitterLinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby!  Demi fills us in on her background, motivations, and a shocking injury :(  Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so.Competitive nature keeps influencers always looking to go a little farther than the status quo.  That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip.  We learn that what dictates the overall impact is what you do and how you do it.  This is how Demi was able to find the shock value in a different flavor.  Demi threw out the first pitch at the Padres game (link below).  She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own!  She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet!  You'll have to tune in for the full breakdown!Jess and Demi discuss a great number of subjects in this episode but the key takeaways are:The need for clear and frequent communication between brands and influencers  Going beyond the status quo on every project and whyHow to make yourself stand out by finding the shock valueThe effects of limited communicationHow brands and influencers can best work togetherDon't miss this episode!  Tune in to hear this amazing story!About Demi:Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds.  As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator.  Now, Demi aims to have a positive influence in other people's lives by spreading her message in life and in businessDemi's Padre Game First pitch Videohttps://www.youtube.com/watch?v=hc-gJ2YVbqsDemi's websitehttps://demibagbyfit.com/Follow Demi on Social!TiktokYoutubeInstagramTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!poppi was born from Allison's relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. It was life changing, but there was an issue – drinking ACV alone had a less appealing taste. Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The goal was simple, keep it healthy and make it taste amazing. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016)., She is also a respected entrepreneur and business leader.  After gaining early traction at local Farmer's Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC's Shark Tank.  The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan's CAVU Venture Partners. Allison is a graduate of the University of North Texas and a proud mother of two. Prior to creating poppi, she worked in research as a landman within the Oil and Gas industry. Since creating this company from her own personal experience, Allison's life and health have changed for the better. She cannot wait to share poppi with as many people as possible.The real takeaway in this episode is the details about all the levels between poppi's success!  Allison describes both the risks and rewards of launching this business amid the chaos of 2020 all the way to where they are now!  Allison takes us way back to when this was a health hack made out of her own necessity.   We hear the amazing story of how it grew organically by simply sharing with neighbors and how that turned into tons of orders!  Hear the amazing story of how poppi and Wholefoods first met at a farmer's market by chance and how that transformed into poppi living on their shelves today!  Complete with a real-life Shark Tank story, this is an episode you won't want to miss!For more info on poppi:Websitehttps://www.drinkpoppi.com/Follow Poppi on SocialInstagramFacebook TikTokBlogLinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Check out Rishad's book Restoring the Soul of Business: Staying Human in the Age of Datahttps://rishadtobaccowala.com/Check out Rishad on social:InstagramfacebookTwitterlinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp.Learn how a 47-year-old company with deep roots, utilizes social media to thrive!  Many new companies have entered the cooler space in recent years.  Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own!  This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive!Hear about Igloo's amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics!  Some of Igloo's most notable COOLaborations include:DisneyGrateful DeadStar WarsThe BeatlesHello KittyBarefoot WinesWe also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags.  Igloo's FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles!  From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior.History of Igloo:Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.And through it all, we haven't lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That's why we're still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.https://www.igloocoolers.com/For more on Brian Garofalow, check out his LinkedinIgloo Coolers on social:FacebookInstagramTikTokTwitterTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

For more information about Bev,  Please Visit www.drinkbev.comVisit Bev on Social!Facebook InstagramTik TokTwitterFor more about Alix Peabody, please visit her on LinkedIn.  Be sure to check out The Made By Chicks PodcastTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®.  Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what's produced by the influencer, and what is done in-house.In this episode, you'll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable's success.  Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products.  You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck!Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships!Watch The Video HERECheck out their website for more information!https://ruggable.com/Ruggable on Social!InstagramFacebookYoutubeTiktok.comtwitterFor more about Dmitri Cherner, you can find him on LinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace!Jess gets the back story of Caroline's journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what's happening in 2021, 17 million downloads later!  Learn how Headspace has morphed into a lifestyle brand and the importance of creating great  partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode!About HeadspaceIt's hard to talk about Headspace without talking about Andy Puddicombe. So let's start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas.After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders.That's when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That's when Headspace was born.Bio:Caroline Pay is Chief Creative Officer at Headspace, where she directs the company's dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadershipposition worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek's “Los Angeles Brand Stars.”Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London's Metropolitan Police. During her tenure, Pay was also named one of Ad Age's “Women to Watch Europe 2018” and was nominated as one of the “World's Most Creative Women” by The Drum.Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency's new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry's diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi's, Baileys, and Google.After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government's drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm's first global campaign for Honda.  For more info on Headspace® Please visit:www.headspace.comSocial: @headspaceTwitterInstagramfacebookTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014.https://www.acremezcal.com/To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

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