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In this episode, we speak with Mother London creative directors Tom Colman and Derek Man Lui. We discuss the pitching process, how to present an idea to a client, and how to find the right director for the job.The podcast is hosted by directors Ozzie Pullin and Craig Bingham and produced by Jack Kirkwood.This episode is sponsored by The Gate+. We hope you enjoy.
Creativity Sucks! looks at what Gen Z wants from brands, with help from guests Vairi MacLennan at Mother London; Stephen Mai of Woo; and Efemena Okogba at the Digital Fairy.
Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.Further reading:'Energy and fizz': how Saatchi & Saatchi London won John Lewis PartnershipJohn Lewis Partnership picks Saatchi & Saatchi London for ad accountWhy quitting my job after maternity leave was the right decision Hosted on Acast. See acast.com/privacy for more information.
As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right.Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWALondon's new ECD dialled in to review some recent ads: Marmite "Baby scan" by Adam & Eve/DDB, BBC "Eurovision 2023" by BBC Creative, Butterkist "Microwave" by St Luke's, Pets at Home "We're all for pets" by Nomad and The & Partnership.Campaign's Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what this means for the production sector. Also up for discussion is Spike Lee's honorary creative maker of the year award at Cannes Lions. Hosted on Acast. See acast.com/privacy for more information.
Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work.The two discuss the look of EA Sports FC, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by McCann London.Da Costa tunes in after he announced his departure from Now earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.Campaign's Charlotte Rawlings joins the podcast to chat about the enduring power of street art, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.Also up for discussion, TSB recently introduced a new mascot in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.Further reading:'Art is controversial': the power of street art in the digital ageEA Sports FC plays with triangles for post-Fifa rebrandNow CCO Ben da Costa departsIkea celebrates highs of saving money in new ad campaignDaisy May Cooper voices elephant mascot in TSB campaignNurofen packaging reflects everyday dismissals women in pain receive Hosted on Acast. See acast.com/privacy for more information.
Leyla Okhai is the founder and CEO of Diverse Minds. Enabling organisations to create mentally healthy and equal workplaces through coaching, training, speaking and consultancy. With a focus on practical mental health strategies, cultural awareness and race equality to facilitate a positively productive workplace. Leyla's current clients include ASOS, Science Museum Group, JKR Global, Mother London, University of London, UCL and FarFetch. She was appointed to the Council of the University of Leeds in November 2018. In January 2021 her podcast, the Diverse Minds Podcast won best Diversity and Inclusion Podcast in the Podcasting for Business Awards. In 2019 Diverse Minds was the winner of The Woman Who Award (Services Category) and The Asian Business Chamber of Commerce's Outstanding Diversity and Inclusion Business of the Year. From July 2012-April 2017, Leyla was the Head of Centre for Equality, Diversity and Inclusion Centre at Imperial College London. She was in charge of overall strategy and managing a team of staff working on various projects and initiatives. The work she led there was shortlisted for the Race for Opportunity 2014 award in Race Equality: Transparency, Monitoring and Action category. Leyla has over seventeen years' experience in developing and implementing diversity, inclusion and equality practices, primarily by working closely with senior leadership teams. She has been responsible for embedding culture change and moving vital agendas forward.
In the latest episode of Marketing Week's podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious.
Campaign's UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London's executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire's journey to the top. Maisie and Kate discuss the news that Mother's creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise and SumUp. Kate talks about the inspiration behind Campaign's latest front cover: a quirky costume book written by Jane Asher in the 1980s. Maisie then runs through the main features in the magazine, including why it is a golden age for animation, how brands can navigate the K-shaped revolution and why Havas' chief creative officer Vicki Maguire's profile showcases a new type of creative leadership. Listen below or tap ‘subscribe' to get the podcast on Apple, Spotify and other platforms.
Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace!Jess gets the back story of Caroline's journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what's happening in 2021, 17 million downloads later! Learn how Headspace has morphed into a lifestyle brand and the importance of creating great partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode!About HeadspaceIt's hard to talk about Headspace without talking about Andy Puddicombe. So let's start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas.After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders.That's when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That's when Headspace was born.Bio:Caroline Pay is Chief Creative Officer at Headspace, where she directs the company's dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadershipposition worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek's “Los Angeles Brand Stars.”Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London's Metropolitan Police. During her tenure, Pay was also named one of Ad Age's “Women to Watch Europe 2018” and was nominated as one of the “World's Most Creative Women” by The Drum.Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency's new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry's diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi's, Baileys, and Google.After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government's drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm's first global campaign for Honda. For more info on Headspace® Please visit:www.headspace.comSocial: @headspaceTwitterInstagramfacebookTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog
Baileys was loved, but was not being consumed. This is the story of how the team expanded beyond cocktails into the high growth world of adult treats. A 2020 IPA Effectiveness Award winner, this is the "part cake, part booze, pure pleasure" journey. See the creative on our site.
Guy Shelmerdine is one of the most respected commercial directors of the past two decades. He’s a creator to the core with an inspiring focus on craft, performance, characters and concept, creating an impressive and eclectic body of work with a comedic through line. He joined the production company SMUGGLER in 2003 after winning Best New Director at Cannes, and has remained there ever since. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. Other notable projects include work for Hertz with adam&eveDDB, MoneySuperMarket with Mother London, and Jockey with Droga5. He’s a rare talent to find equal levels of success in the US and European markets. Guy also created the pioneering VR genre experience, Catatonic, the first ever live-action virtual reality horror film, which was lauded at SXSW, Cannes and Comic Con. Recent notable work includes his campaign for UberEats featuring Patrick Stewart and Mark Hamill, the Star Wars vs. Star Trek face-off we’ve all been waiting for. Other fan favorites include his inventive work for Starburst “Vertical Salon”, considered a technical feat of production design. He’s a storyteller and comedy maker who has created one of the most original and distinctive bodies of work in advertising.
Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021. Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announcing another major round of job cuts and latest forecasts that the UK ad market will 'only' shrink by 4% this year (02:20). Plus Sarah Salter, head of innovation at Wavemaker, reveals what she will look out for as chair of the judging panel for the upcoming Campaign Tech Awards (https://www.campaignlive.co.uk/article/wavemaker-innovation-chief-sarah-salter-chair-campaign-tech-awards/1701966?bulletin=campaign_brands_bulletin) (44.30). - Leonard: "This country in particular is going to need to find its venom and its again, because we’re lost. The creative industries are going to see a renaissance like we’ve never had." - Mackay-Sinclair: "The Microsoft Sam montage of ‘all Covid ads look all the same' (https://www.youtube.com/watch?v=vM3J9jDoaTA) is the best reflection of what happens when everything is conditional and everyone is crippled by fear." This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley. Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) . Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Tweet Tweet @CampaignMag (https://twitter.com/Campaignmag?) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/)
As fires rage across the West Coast, Trent and Cole share their hot takes on two UK ads that take outside-of-the-box ideas and turn them into reality. First up, an ad from Jet Fuel that shows you not only the best way to fill up your baby grand, but is also an ode to Joe Jackson. The boys also dive into an IKEA fable from Mother London that brings the Tortoise and the Hare to the 21st Century. Take a listen leaflings, and try not to get burnt. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message Support this podcast: https://anchor.fm/salad-podcast/support
This is a special edition of the Dog 'n' Bone hosted by recent Brixton Finishing School graduate Dorcas Matomby. Dorcas interviews Justin Copeland-Thomas, CEO of DDB North America, Kieran Kent, Managing Director of Propeller Group and Ben Major, Recruitment Director for Mother London, about their perspectives and plans when it comes to promoting diversity in the advertising industry.
This episode of #TheNewAbnormal features Sarah Rabia, the Global Director of Cultural Strategy & Backslash Co-Founder at TBWAChiatDay. Based in Los Angeles she's an award-winning Content Marketer and Cultural Insight Expert, who was previously a Strategist at BBH London and Mother London; having been the Senior Trends Analyst at The Future Laboratory and a journalist at The Face, which she joined after studying journalism at the London College of Fashion / University of the Arts London. In this podcast, she talks about how and why she co-founded Backslash re: blending cultural insights and trend data to help the agency make brands more relevant. In effect, to help them move at the speed of cultural issues. So she describes her trend research, spotting patterns and stories 'at the edge' in order to develop forecasting reports. We discuss her recent projects into issues such as work-life boundaries, the convenience economy, diversification, wealth warfare and innovation around wellbeing. Finally, and along the way, Billie Eilish gets an appropriate shout-out. So...enjoy!
[0:00 – 2:55] Intro [2:56 – 7:42] Having an artistic childhood in New Jersey with a painter mother and a doctor father [7:43 – 13:00] Exposure to the advertising world, learning jobs don't have to stuck, pursuing art at The University of Delaware [14:30 – 25:29] Interning at Mother London, getting a portfolio invention, partnering with art director Brandon Henderson and landing first jobs [25:29 – 30:05] Working with hero Jeff Kling (Miller High Life) in the creative department, writing a basketball blog, connecting the dots between writing and writing ads [30:05 – 37:35] Writing Dos Equis's The Most Interesting Man in the World campaign [38:40 – 39:57] Working harder post Dos Equi's campaign [39:58 – 52:40] From Gyro to Mother then eventually Wieden + Kennedy, and the importance of briefs [39:58 – 55:45] Defining “good ideas,” the future of advertising, and the power of the internet [55:45 – 59:16] Droga5 Superbowl spots Walking Dead and Game of Thrones [59:16 – 1:00:38] Outro
What does Snoop Dogg, peanut butter, nightclubs, and sleep all have in common? They each play major roles in this week’s ads (courtesy of Klarna and IKEA). Additionally, Trent and Cole dissect the recent recipes for disaster from GM and AT&T. Finally, our hosts are joined by Alex Budenberg the Group Account Director for Stella Artois’ global and US creative and strategy account at Mother New York. 1:04 // Cole dives into why GM pulled their recent Chevy ads. 7:45 // Trent highlight’s Klarna’s recent ads with Snoop Dogg. 10:48 // Trent and Cole discuss Mother London’s recent IKEA “Nightclub” ad 18:20 // Alex Budenberg joins the show. 26:06 // Alex discusses the day to day of a Group Account Director. 35:20 // Alex teaches the importance of strong opinions lightly held and other lessons on leadership. 41:22 // Alex shares the one thing that will never change in advertising. 49:13 // Trent and Cole close out the show. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message
Katie Mackay-Sinclair, Partner at Mother London answers four questions: 1. What's A Piece of Work With A Personal Connection For You? 2. What's A Piece of Work With An Interesting Backstory? 3. What's An A Piece of Work You Think Deserves More Attention? 4. What's The Piece of Work Of Which You're Proudest? Find out more at apg.org.uk
Ana and Hermeti Balarin, who are the executive creative directors of Mother London, join us today on the Movidaim Creative Leaders podcast. We discuss balancing craft and speed, the impact of the influencer-marketing trend, and the future of independent agencies.
Ana and Hermeti Balarin, who are the executive creative directors of Mother London, join us today on the Movidaim Creative Leaders podcast. We discuss balancing craft and speed, the impact of the influencer-marketing trend, and the future of independent agencies.
PHD’s global chief executive Mike Cooper and Mother London’s joint head of strategy Chris Gallery join Campaign’s global editor-in-chief Claire Beale and news editor Omar Oakes for this week’s newscast.
On this episode of Art Matters, we speak with Katy Hessel, the woman behind the Instagram account, The Great Women Artists. We discuss how digital tools can help champion women artists, and how social platforms offer a voice to underrepresented communities. With this year marking 100 years since women began to gain voting rights in the UK, and International Women’s Day approaching on 8 March, it’s the perfect time to highlight and celebrate great, overlooked women artists. This episode's guest: Katy Hessel is the woman behind the Instagram-based blog @thegreatwomenartists. Having completed a BA in Art History at UCL in 2015, Katy began the account in October 2015 to highlight and celebrate female artists through daily posts. The women featured range from emerging artists to lesser-known women artists from the Baroque and Renaissance periods, as well as well-known female artists like Frida Kahlo. The Great Women Artists seeks to reinsert women back into the art historical narrative in an accessible way, and Katy has written this subject for numerous publications including i-D, It's Nice That, and Dazed. In November 2017, Katy curated her first exhibition, ‘The Great Women Artists: Women on Instagram’ at Mother London, showcasing a range of women artists who use Instagram as a platform for their artistic careers. Katy lives and works in London. Images: https://artuk.org/discover/artworks/in-spinster-salts-collection-231094 https://artuk.org/discover/artworks/self-portrait-in-a-straw-hat-115310 https://artuk.org/discover/artworks/cane-river-cotton-gin-40920
Born into a family of scientists from Iran, Chaka Sobhani grew up in Devon and started off as a director – she is now the Chief Creative Officer at advertising agency Leo Burnett and featured in Pitch's Mavericks issue. In this episode of #PitchPodcast Pitch guest editor and cofounder of Utopia Nadya Powell interviews Chaka, they talk about her early childhood obsession with film (she used to get up to watch films at 6 o'clock in the morning aged 7), her time at ITV (she set up ITV Creative) and Mother London. Chaka discusses what it means to tell great stories, the energy of creative studios, and how your 20s are about finding out about what you don't want to do and your 30s are about doing what you do want to do. Her final message: don't wait, just to it and have the best time. See acast.com/privacy for privacy and opt-out information.
Libby Brockhoff launched her career as one of the founding partners, and namer, of Campaign’s “Agency of the Decade,” Mother London. She was 27 — and she hasn’t slowed down since. As one of the only female creative directors in the industry (women make up 3% of agency leadership), she’s crafted the advertising strategies for Silicon Valley tech giants like Facebook, Microsoft, and YouTube. She reframed the transgender narrative as the creative visionary behind Caitlyn Jenner’s coming out story. She helped activate Obama’s Arms Trade Treaty because she believed in it. And, she leads a dangerous team of equally passionate professionals at the AdAge’s “Small Agency of the Year” (and next “Agency of the Decade”), Odysseus Arms. Playing Small Moment Libby was supposed to quit her job and move with her husband to Los Angeles. Her boss told her shortly before she was scheduled to leave, he was starting an ad agency in the UK and she couldn’t leave. She feels her playing small moment was when she moved back to the US. The Wake Up Call Libby created the ‘Army of Moms’ to harness and return energy back to women. Her Aha moment was when she realized she could go back and pick up where she left off before leaving the workforce. She could follow her dreams and goals. What Are You Excited About? Libby is excited about a project she is working on with Facebook. The Facebook project focuses on the social media company giving back and reinvesting in their workforce. Current Business Challenge Libby says it is challenging to bring value to the creative work her company does. Your Support System Libby is surrounded by believers. Her husband wouldn’t let her quit, and helped to reignite her passion for her business, and other strong women are frequently reaching out to her, offering their support. Leadership Practice Libby says her special leadership practice is spending time with the people she works with. Book to Develop Leadership Any Books or Art by Frida Kahlo Advice For Younger Self Embrace being a woman, your femininity. Don’t try to hide it. Inspirational Quote “Difficulties be damned!” Links Facebook: https://www.facebook.com/libby.brockhoff Email: Libby@o-arms.com LinkedIn: https://www.linkedin.com/in/libby-brockhoff-6825a14b Twitter: https://twitter.com/motorhoney2 Thank You to Our Sponsors Jewel's Custom Books: Every child wants to be the hero of their own story! With a Jewel’s Custom Book your child plays the central role in every book, bringing joy and delight when they hear their name and those of their family and friends. Visit jewelscustombooks.com to make your child the STAR of the show! Zebralove Web Solutions: Your website tells a story about your business! At Zebralove Web Solutions, Milly and her team are going to make sure your website tells the story you want your customers to hear. Connect with Milly at zebralovewebsolutions.com to create the impression you want to make! Private Facebook Community https://www.facebook.com/groups/womentl/ Find more resources at https://womentakingthelead.com
Kazi Riasat Alve is a young photographer based in Dhaka, Bangladesh. He studied business at the University of Chittagong and in Dhaka, but became interested in photography when a friend gave him a hand-me-down Nikon D40. His specific interest in documentary photography came after seeing works of master photographers such as Josef Koudelka, Daido Moriyama, Alex Webb and Raghu Rai. He has participated in a documentary photography workshop conducted by Agence Vu’ photographer Pieter Ten Hoopen and is enrolled in the documentary photography mentorship program under prominent Bangladeshi documentary photographer Saiful Huq Omi at Counter Foto. His photography has received recognition by various global organizations, most recently in the 2013 Ian Parry Scholarship where he was a awarded ‘Commended’. His photographs has been exhibited in many parts of the world including London’s Somerset House, as part of the Sony World Photography Awards, and at MOTHER London gallery in conjunction with the Ian parry Scholarship, above. His work has also been exhibited in Singapore, Australia, Romania, India, Slovakia and his home country Bangladesh. Recently he is also featured in The New Yorker Magazine’s “Photo Booth” as one of the emerging photographers of the world. His works also published in many prestigious international publications including Sunday Times Magazine, The New Yorker Magazine, and Documentary Photography Review magazine and leading local newspapers of Bangladesh. Alve's portfolio: www.lightstalkers.org/kazi-riasat-alve