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In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we cover:-Landing a double deal on Shark Tank with Mr. Wonderful and Rohan Oza (and what came after)-Building Chalkless from scratch by starting with driveway experiments and Gold Bond bottle hacks during the pandemic-Engineering the brand's trade show booth experiences to maximize engagement, data, and sales-Surprising customer use cases — from pole fitness to pipe fitting to equestrian riders blocking horse sweat mid-gallop (yes, really)-Collecting data that proves Chalkless improves grip torque by ~65%, and how that opens doors to new industries-Navigating content, influencers, and a marketing strategy for a product that resonates with everyone from CrossFitters to codersJames brings a fascinating look at creating a product people didn't know they needed — and how to get it in their hands. Listen, re-listen, and if you haven't tried Chalkless yet, find them on Amazon, at chalklessgrip.com, or at your next fitness or tactical event.
Scott and Megan Reamer were on a mission to help their son in any way they could. They found that certain foods really helped him. As they perfected preparations of some of these foods, little did they know they would eventually become a shark tank success story.RESOURCES:Visit Jackson's Potato Chips:https://snackjacksons.com/Get the Book Nourishing Traditions by Sally Falon:https://amzn.to/3G3yE9VWatch the Home Visit portion of the Shark Tank Episode:https://www.youtube.com/watch?v=fRF2GY81PgcWatch a snip of the studio portion on Shark Tank:https://www.youtube.com/watch?v=Kcs3JyKJRV0Visit this episode's Blog Page:https://drhaley.com/jacksons/TIMESTAMPS:00:00 Intro Snip00:47 Introduction Jackson's Meagan and Scott Reamer who got a deal on Shark Tank03:30 What is your son Jackson's story that brought you to study healthy foods?04:35 When you can't figure out the diagnosis, or there are no treatment options, what can you do?07:40 How starting a snack company focused on low inflammatory foods has ministered to others.08:51 Jackson's legacy09:35 How inflammation is a part of so much disease11:48 For an anti-inflammatory diet, what would you consume more of and what would you avoid?14:11 How to make healthy potato chips17:42 What are the healthy fat options for potato chips?20:35 Why are saturated fats better?24:30 Are any of your ingredients potentially on the MAHA chopping block?27:55 How different parts of the country are looking for healthier options29:55 Tell us about your shark Rohan Oza that invested in your company and how much he participates in decisions32:45 What are some of hard decisions you have had to make?34:34 When did you realize you needed to ditch co-packers and bring manufacturing in-house and what were the advantages?40:26 Who did the researching to decide what foods were healthier and who observed the results?41:14 Who were your influencers and what books did you read?41:29 All about Nourishing Traditions, Weston A. Price recipe's and more44:14 What is a "Nutrient Dense Food"?46:59 What was one of the nutritional "AHA!" moments?47:55 What are the underlying cynicisms about the food chain?
Poppi just popped – big time. But was PepsiCo's $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup with Koia's Chris Hunter, Verlivest's Ken Sadowsky, and Matriarch Wealth Management's Stephen Santangelo. Show notes: 0:45: Ray, Animated. Talk The Talk. Humble Pie! Zero Function. Founder Tok. The Oza Effect. More To Come? THSee, Puff Corn & NPP. – Ray has a tell or a tic – it's his signature and shares a reminder to watch OR listen to Elevator Talk. John hands a slice to Ray – who gobbles it up – before opining on the value of Poppi's prebiotics in its growth and how the company and Olipop cracked the seemingly impenetrable CSD category. Jacqui talks about the impact of Poppi co-founder Allison Ellsworth's early adoption of TikTok on the brand's development, Mike discusses how investor Rohan Oza affected its trajectory and John offers a prediction on what's next for BFY CSDs. Ray shares another kind of “pop,” Mike and John crack open a couple of canna-bevs and Jacqui highlights a “salty” chili jam. 33:12: Interviews: Stephen Santangelo, Founder, Matriarch Wealth Management; Ken Sadowsky, Sr. Advisor, Verlivest; Chris Hunter, Co-Founder, Koia & Four Loko – Stephen and Ken discuss their investment strategies in food and beverage startups, emphasizing founder passion, scalability, and emerging trends like health-conscious drinks. Stephen highlights Matriarch's focus on private investments in brands such as No Bull and Junkless. Ken shares insights on personal investments in emerging brands Neau Water and Parch, while also noting Miami's growing food and beverage startup ecosystem. Chris reflects on balancing entrepreneurship with family and how his businesses evolved alongside his lifestyle. He also underscores the importance of velocity in CPG success, advocating for strong regional traction before national expansion, along with strategic pricing, in-store promotions, and consumer engagement. Brands in this episode: Poppi, Olipop, Culture Pop, SmartWater, Vitaminwater, Pop & Bottle, Gorilla, Brez, Pink Salt, Like Air, Neau Water, BodyArmor, No Bull, Junkless, Vive Organic, Parch, Koia, Four Loko
Get ready for an emotional, heartfelt ride in this episode of the NTI PodTalk as we dive into the inspiring story behind Jackson's. Meet Scott and Megan Reamer, the passionate duo who turned their family's fight for health into a mission-driven snack company. Their journey began over a decade ago when their son, Jackson, was diagnosed with a rare autoimmune disease, leaving them searching for answers. Determined to improve his quality of life, they turned to nutrition, discovering the power of healthy fats and anti-inflammatory foods. What started as a personal pursuit soon evolved into Jackson's—a line of delicious, nutrient-dense snacks that prioritize both taste and wellness.About Scott and Megan Reamer:Formerly known as Jackson's Honest, Jackson's has become the Snack Super™ brand, renowned for its sweet potato chips kettle-cooked in premium avocado oil and super flavors. The company cooks its chips low and slow to create a super taste and texture sensation.Scott and Megan Reamer founded Jackson's in 2013 in their kitchen in Crested Butte, Colorado. They began making chips as a healthy snack using low-inflammation ingredients for their eldest son, Jackson, who had been diagnosed with a rare autoimmune disorder.After securing a $1.25 million investment from Shark Tank's Rohan Oza, Jackson's expanded its reach. Today, its super snacks with better ingredients have gained a passionate community of fans. Consumers can now find Jackson's chips in major retailers like Walmart, Target, Costco, Whole Foods, Sprouts, Kroger, CVS, 7-Eleven, and various regional grocers and co-ops. Additionally, shoppers can purchase them online in multipacks and variety packs at JacksonsChips.com and Amazon.com.Jackson's WebsiteJackson's Instagram**Timestamps for the topics discussed can be found on this episode'sNTI PodTalk page.Are you ready to start your journey as a Nutrition Therapist Master or Natural Food Chef? To learn more about NTI's Nutrition Therapist Master Certification, visitntischool.com for more information, or call 303-284-8361 to speak with our admissions team.This discussion is not intended to provide Medical Nutrition Therapy, nor in any way imply that Nutrition Therapists who graduate from NTI are qualified to provide Medical Nutrition Therapy. The scope of practice for graduates of NTI is to deliver therapeutic nutrition guidance to our clients which helps support their natural biology to achieve optimal function in whatever wellness path they are on.
Dealmaking for the Next Decade: Going Public, Taking Private, and Everything In Between with moderator: Steven Bertoni, Assistant Managing Editor, Founders, Forbes and panelists: Nelson Griggs, President, Nasdaq, Michal Katz, Head of Investment & Corporate Banking, Mizuho Americas and Rohan Oza, Cofounder & Managing Partner, CAVU Consumer Partners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“Opportunities are usually disguised as hard work, so most people don't recognize them.” – Ann Landers Can you imagine auditioning for Shark Tank while 9 months pregnant?
Hi! I'm Olivia Bria, but my friends call me Liv— and you can too! This past weekend I got to meet this week's guest in person, which was super fun. Allison Ellsworth, entrepreneur and co-founder of better for you soda brand, Poppi, had a pop-up store in LA...and it was wild! Paris Hilton on the DJ, many star-studded appearances, and of course, some Poppi-inspired cocktails. The product launched in March of 2020 and received a deal of $400,000 for a 25% stake from investor, Rohan Oza, on Shark Tank. Ellsworth shared some funny anecdotes about her time on the show, spoke on gut health Tiktok, and divulged on her best kept entrepreneurial secrets.Make sure to follow the podcast on Instagram or check me out on TikTok. Follow Allison's journey on Instagram or Poppi on TikTok. You can order the drink on Amazon now. Recording by Riverside.fmMusic by Music_Unlimited from Pixabay
Allison Ellsworth is the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation. Poppi was born from Allison's relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. Since drinking ACV alone had a less appealing taste, Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020. Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016). After gaining early traction at local Farmer's Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC's Shark Tank. The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan's CAVU Venture Partners. I was blown away by the success of Poppi after hearing their numbers and have so much respect for how Allison started this company. I hope you find the inspiration you need in this chat; now let's get on over to my conversation with Allison.
Simi speaks with Anita Chatterjee, Founder and CEO of A-Game Public Relations. A-Game Public Relations is a bicoastal firm representing celebrities, business leaders, venture capital firms, and innovative technology and consumer packaged goods companies. Anita has built the profiles of several high profile individuals, including Rohan Oza, Guest Shark on ABC's Shark Tank and Grammy Award-winning artist Ne-Yo. She has also worked with CAVU Venture Partners; Bai antioxidant drinks, which was acquired by Dr. Pepper for $1.7 billion; Gobble, the originator of the 15-minute gourmet dinner kit; and our former guest, ClassPass Founder, Payal Kadakia.Prior to founding A-Game PR, Anita orchestrated PR campaigns for several celebrities, including Lady Gaga, Katy Perry, and Rihanna while serving as an executive at Desi Hits, a multimedia startup founded by famed investor and manager Anjula Acharia. Anita holds a degree in communications from DePaul University and a graduate degree in PR from Georgetown. To date, we've seen Anita around every corner... elevating so many of the very trailblazers we've had on this podcast. In this episode, we finally talk to the woman behind the curtain, learning how she makes the magic happen.This episode is brought to you in partnership with, McKinsey & Co. Discover McKinsey's latest business insights through their Insights App. For more episodes, visit us at southasiantrailblazers.com. Subscribe to our newsletter to get new episodes in your inbox and follow us @southasiantrailblazers on Instagram, LinkedIn, Facebook, and Youtube.
Want to know what my favorite time of year is? Diwali. This year we celebrated at the White House, with Mayor Adams in New York and at the South Asian Met Gala – Diwali at the Pierre Taj Hotel which has been covered by Vogue, the New York Times and more. I spoke to the hosts of the event about the genesis, the guest list, and food, music, fashion revelry on my podcast, “That's Total Mom Sense.” South Asians have arrived and our kids are now a part of a whole new ecosystem that celebrates our culture and all traditions in such a special way. Come listen wherever you get podcasts and thatstotalmomsense.com and celebrate Diwali all over again. Happy Diwali and Saal Mubarak! Let's begin with my interview with Maneesh Goyal, restaurateur, founder and Partner of Sona and Sona HOME along with Priyanka Chopra. Moving on, we'll hear from co-host Anita Chatterjee who's a dear friend. She's the Founder/CEO of A-Game PR and represents industry leaders including Anjula Acharia, Payal Kadakia Pujji, and Rohan Oza. I next spoke to Sakshi Khurana who's an entrepreneur and Director of Product Development at 360 Production. Next up is Alvina Patel Buxani, Brand and Communications Architect and Investor. And lastly, Falguni and Shane Peacock, designers with a global presence who outfitted 30-40 guests at the premiere Diwali event in NYC.
On a BevNET Live stage several years ago, former vitaminwater CMO, beverage investor and current “Shark Tank'' judge Rohan Oza remarked that “everything is niche, until it's not.” It's an adage that one could certainly apply to Skrewball Whiskey, a peanut butter-flavored whiskey brand that has experienced one of the one of the fastest market rollouts in the history of the spirits industry. Launched in 2018 by married couple Brittany and Steven Yeng, Skrewball was inspired by a popular peanut butter shot that was on the menu at Steven's restaurant in San Diego. While flavored whiskies have become an established segment within the overall whiskey category, few believed that Skrewball would be anything more than a novelty concept. It's safe to say that the naysayers were wrong. Skrewball has grown at an astonishing rate, selling over one million cases within three years of its debut. The brand is available in all 50 states along with Canada and the Caribbean and sold at major retailers, liquor stores and restaurants. In an interview featured in this episode, Brittany, who earned her master's in chemistry before becoming an attorney and eventually the owner of a spirits brand, spoke about the development of Skrewball, why an “against the grain” approach has worked for the company, what she learned about trust and aligning with people acting in their best interests and why a gut check is a key factor in every decision. She also explained how a poor review of the brand early on was a blessing in disguise, how she and Steven won over a key distribution partner and her position that she's not selling peanut butter whiskey. Show notes: 0:46: Brittany Yeng, Co-Founder, Skrewball Whiskey – Taste Radio editor Ray Latif spoke with Yeng about Skrewball's partnership with the NFL's Buffalo Bills, why a desire to build something with her husband and align their work schedules were important factors in launching the brand, their faith that the company could succeed and the emotional conversation she had with her father about leaving her career in law. She also discussed the impact of her husband's perspective as a restaurant owner and her experience in navigating the nuances of the hospitality industry, why misjudging people was both problematic and helpful and how Skrewball landed its first distilling partner. Later, she explained why identifying a retail buyer's personal motivations is critical to the pitch, the importance of sharing the brand's origin story, the art (and not science) of asking questions, the conundrum of bad people who have good advice and good people with bad advice, the company's straightforward pricing strategy, why naming the brand was the hardest part of the brand's development and how she views ‘me too' products. Brands in this episode: Skrewball Whiskey
Allison Ellsworth and her husband Stephen, formerly employed in the oil and gas industry, quit their jobs to bet on themselves and and started a health-based soda alternative. Their concept, a prebiotic drink called Poppi masks the strong taste of apple cider vinegar using less than 6 grams of sugar to help support gut health. The Texas based start-up was funded by Rohan Oza after the couple went on Shark Tank who helped them work on a rebrand. Allison, who was 9 months pregnant shares how the company has focused on its digital and retail sales strategy, and why they are moving their team from Dallas to Austin.
She may have been called a “cockroach” by Mr. Wonderful on Shark Tank, but this week's guest is also a business owner and founder, proud mom, and wife, and wellness advocate. Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the prebiotic healthy soda brand that you've probably seen all over Instagram and TikTok. Allison joins Elizabeth to talk about finding relief from her own constant health issues after experimenting with daily shots of apple cider vinegar, and how that sparked the initial seeds for creating Poppi. She shares how she was discovered at a farmer's market by a Whole Foods buyer, getting a life-changing deal on Shark Tank with “The Brandfather” Rohan Oza, Poppi's commitment to keeping it clean, and finding time for self-care while growing a huge brand. Mentioned: Poppi Instagram | TikTok Garden of Life PMD Clean Clio Science vs Shark Tank Allison Ellsworth: LinkedIn | Instagram Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramDiscount: use code POPPIFAM for 15% off drinkpoppi.com
Ep 67: The Vision in Venture Capital with Brett Thomas (co-founder, CAVU Ventures) “Skate to where the puck is going to be, not where it has been.” – Wayne Gretzky Joining us today is venture capital legend and branding expert, Brett Thomas. Brett is the visionary behind CAVU Venture Partners, a firm dubbed "the hottest venture firm in the consumer-packaged goods space" by CNBC. Brett has assembled an all-star team of industry experts at CAVU Venture Partners, including iconic brand builder and CAVU co-founder Rohan Oza (also a personality on TV show Shark Tank), to provide unparalleled and hands-on value to their amazing portfolio brands. CAVU is behind some of the world's leading wellness brands, such as: Bulletproof, Vital Proteins, Thrive Market, Once Upon a Farm, and Beyond Meat. Join the Win the Day group on Facebook:
Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!poppi was born from Allison's relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. It was life changing, but there was an issue – drinking ACV alone had a less appealing taste. Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The goal was simple, keep it healthy and make it taste amazing. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016)., She is also a respected entrepreneur and business leader. After gaining early traction at local Farmer's Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC's Shark Tank. The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan's CAVU Venture Partners. Allison is a graduate of the University of North Texas and a proud mother of two. Prior to creating poppi, she worked in research as a landman within the Oil and Gas industry. Since creating this company from her own personal experience, Allison's life and health have changed for the better. She cannot wait to share poppi with as many people as possible.The real takeaway in this episode is the details about all the levels between poppi's success! Allison describes both the risks and rewards of launching this business amid the chaos of 2020 all the way to where they are now! Allison takes us way back to when this was a health hack made out of her own necessity. We hear the amazing story of how it grew organically by simply sharing with neighbors and how that turned into tons of orders! Hear the amazing story of how poppi and Wholefoods first met at a farmer's market by chance and how that transformed into poppi living on their shelves today! Complete with a real-life Shark Tank story, this is an episode you won't want to miss!For more info on poppi:Websitehttps://www.drinkpoppi.com/Follow Poppi on SocialInstagramFacebook TikTokBlogLinkedinTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 48, we dissect Poppi's business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy. Timestamps:00:55 Poppi's Background6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.7:39 Build A Data Collection Strategy Focused on SMS.10:19 Packaging For The Insta & Standing Out From Your Competitors11:42 Leverage Amazon or other distribution channels for hard-to-ship products.16:20 Cross-Promote With Other Brands & Do Giveaways18:18 Start Advertising Outside of Facebook & Google.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari
So often you hear about start-ups that raise millions or even tens of millions of dollars from venture capitalists before beginning to generate revenue and start making a dent in the marketplace. That is very far from the story of our guest in this episode. Meet Deborah Torres, founder and CEO of Atlas Monroe, a start-up making plant-based fried chicken. As you'll hear, a chance encounter with a stranger in a supermarket led Deborah to become vegan, which ultimately transitioned her whole family into a plant-based lifestyle. Pretty soon Deborah was making her own plant-based fried chicken, and people really liked it, leading her to offer it as a one-off at a VegFest in Chicago. Well, one thing led to another, and the next thing you know Atlas Monroe won the best chicken at the National Fried Chicken Festival. That's not just best vegan fried chicken--that's the best fried chicken of all the fried chicken offered at this festival. As the company's fame grew, Deborah found herself on Shark Tank being offered a million dollars to buy her newly formed company, an offer she promptly rejected. Today, just a couple years later, Atlas Monroe operates its own factory, is on track to bring in $5M in revenue in 2021, and just keeps expanding. Amazingly, Deborah has achieved all this without ever taking outside investment, and she continues to own 100% of her company. It's an inspirational tale of an entrepreneur bootstrapping her way to success. Discussed in this episode You can watch the Atlas Monroe pitch on Shark Tank (best viewed at 0.5x speed since this clip is sped up) Deborah recommends exploring Small Business Association loans and Lendistry The Simply Raw documentary had a profound impact on Deborah's family Paul ate Atlas Monroe chicken from Pure Soul in Sacramento Clean Eating magazine's interview with Deborah Torres More about Deborah Torres Deborah Torres is the founder and CEO of the world's largest vegan fried chick'n manufacturer - ATLAS MONROE. Atlas Monroe was the first and only vegan company to be invited to the National Fried Chicken Festival and was named best fried chicken dish out of all the conventional chicken by Time Magazine's Extra Crispy. Atlas Monroe was also featured on ABC's hit show, Shark Tank, in a viral episode where Ms. Torres turned down $1 million dollars from Mark Cuban and Rohan Oza. Atlas Monroe has been featured on Yahoo!, Black Enterprise, NBC, VegNews, AfroTech, Clean Eating Magazine, Medium, Forbes, Plant Based News, LiveKindly, and more. Now this plant-based production company has recently acquired a multi-million dollar manufacturing facility and their products are sold and shipped nationwide. In addition to delectable plant-based fried chick'n products the company also specializes in all vegan, non-gmo, plant-based bacon, apple wood-fired ribs, deep fried and stuffed turkeys, signature sauces, decadent cakes, and much more mouthwatering items.
Ever heard of Mother Beverage? Okay, how about Poppi??
NEW ANNOUNCEMENT: WE LAUNCHED OUR BRAND NEW, WEEKLY PODCAST, ‘THE TRANSFORM YOUR CONFIDENCE SHOW! Last Sunday, our founder Raj Girn went live at: https://www.facebook.com/groups/transformyourconfidence/ to officially launch our weekly holistic leadership and advocacy coaching podcast, ‘The Transform Your Confidence Show', which airs every Sunday at 9am PST & 12pm EST. In case you missed it, here is the replay of the inaugural episode. Raj kicked off the show by setting her intentions for the show. She shared that the format of each show was going to be as follows:
My guests today are Jason Karp and Rohan Oza. Jason is the founder and CEO of HumanCo, a holding company focused on building businesses that help people live healthier lives. Jason formerly ran the hedge fund Tourbillon Capital and was an audience favorite when he was on the podcast several years ago. Rohan is the co-founder of CAVU Venture Partners, one of the fastest-growing venture funds in the CPG space. Before Cavu, Rohan focused on supercharging brands like Vitaminwater and Smartwater at Glaceau which was acquired by Coca Cola for over $4b dollars. You may also recognize his name as a recurring Shark on ABC's Shark Tank. Our conversation covers how to think about investing in brands, what makes for a great brand, how partnerships with influencers and celebrities can turbocharger a brand, how brand ultimately gives you pricing power, and how Rohan and Jason try to add, in their words, sizzle, to the brands they work with. I really enjoyed this conversation with two of the smartest people I know on brands and brand strategy and hope you will too. This episode is brought to you by Koyfin, one of the fastest growing fintech startups. I discovered Koyfin earlier this year when I asked twitter for the best Bloomberg alternative, and the overwhelming winner was an intriguing new product called Koyfin. Koyfin has tons of high-quality data, powerful functionality, and a nice clean interface. If you’re an individual investor, research analyst, portfolio manager, or financial advisor, you should definitely check them out. Sign up for free at koyfin.com Ladder Teams is a modern personal training experience with expertly designed workout plans, 1x1 access to some of the best coaches in the world, and the power of community, all delivered to your phone. If you’re looking to switch up your fitness routine at home or if you are back at the gym and looking to refresh your training plan Ladder Teams has a program for you. Check out https://ladder.fit/ to download the app and get started. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag Show Notes (2:58) – (First question) – Exploring the early part of Rohan’s career with Mars (4:53) – First time changing a brand’s image (6:40) – Jason’s transition since his last appearance on the podcast (9:47) – What parts of a brand excite Rohan as an investor (11:33) – The marketing machine once you find a brand (13:13) – Options in the retail strategy (19:07) – Biggest errors early in a brands lifecycle (21:04) – The shift where consumers care more about the makeup of a product than just the brand (26:20) – Finding the fanatical few in the early part of a brands lifecycle (31:03) – How the role of celebrity has changed in shaping brands (33:01) – The importance of how a brand makes consumers feel (36:15) – Will distribution drive market changes in the future (38:17) – Driving revenue multiples for products (48:33) – Categories in health and wellness ripe for disruption (52:20) – How scalable health and wellness brands are as public companies (55:00) – Challenges that older brands have in today’s environment (56:46) – Kindest thing anyone has done for Rohan Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag
In this week’s episode, we’re joined by Breezy Griffith, co-founder and CEO of SkinnyDipped, a Seattle-based brand of almonds and cashews that are coated with a thin layer of chocolate or yogurt. Launched in 2013, SkinnyDipped is one of the fastest growing food and beverage companies in America; according to Inc magazine’s annual Inc 5000 list, SkinnyDipped’s revenue has grown by 1,550% over the past three years. To keep up with surging demand, the company raised over $10 million in new funding in July which included an investment from pop music star Shakira. As part of our conversation, Griffith spoke about her background as an entrepreneur and how her experience building businesses post-college fueled the launch and development of SkinnyDipped. She also spoke about why persistence was critical to landing the brand’s first retail accounts, how guts and guile got the products into the office pantries of Google and Microsoft, how she orchestrated national distribution of the brand at Target and why she’s turned to an industry veteran to manage day-to-day operations. Show notes: 0:34: We Have So Much For You To See -- The episode opened with a chat about how actor and comedian Craig Ferguson has influenced Ray’s hosting style and a new and incredibly useful calendar that highlights recent and upcoming video content published by BevNET and NOSH. The hosts also discussed tips on how to apply for and land placement in strategic incubators and accelerator programs and how food and beverage brands are supporting “deprived” NYU students. 12:23: Interview: Breezy Griffith, Co-Founder/CEO, SkinnyDipped -- Taste Radio editor Ray Latif sat down with Griffith, who discussed the origins of her unique first name, how selling polished rocks as a child and meal kits in NYC paved the way for a career in entrepreneurship and why she decided to go into business with her mother and two friends to launch SkinnyDipped. She also spoke about what literally cornering a grocery store owner taught her about sales, shared a remarkable story about how SkinnyDipped made its way into the offices of two top tech companies and how she built a lasting partnership with a key buyer at Target. Later, she explained the role that CAVU co-founder and SkinnyDipped investor Rohan Oza has had on the brand’s development and why shedding her role as president of the company has paid significant dividends. Brands in this episode: Nadi, Dabbly, Stacy’s Pita Chips, Spudsy, SkinnyDipped, Tiesta Tea
If you’re a regular BevNET reader, you might recognize Allison and Stephen Ellsworth, co-founders of prebiotic soda brand Poppi, who triumphed in BevNET’s New Beverage Showdown 12 competition. Or you might recall them from their 2018 appearance on the reality TV show “Shark Tank,” in which they received a $400,000 investment from beverage industry luminary Rohan Oza. In both appearances, the brand was known as Mother Beverage and positioned as a line of sparkling apple cider vinegar drinks. The “Shark Tank” deal elicited additional funding via CAVU Venture Partners, the private equity firm co-founded by Oza, an investment that contributed to the brand revamp. In an interview included in this episode, the Ellsworths spoke about their foray into the beverage industry and lessons learned from their first year in business, one that included the launch and eventual shuttering of a production facility, and how they navigated the revamp. They also discussed how consumer awareness about Poppi’s key ingredient has evolved over the years, and how they’ve maintained their independence and vision for the brand while aligned with influential and experienced strategic partners. Show notes: 0:38: The Answers You’re Looking For Might Be Here -- The episode hosts encouraged early-stage entrepreneurs to apply to the upcoming BevNET New Beverage Showdown 19 and NOSH Pitch Slam 8 competitions (deadline is May 29) and spoke about how content in BevNET and NOSH’s education platform can help brand owners make informed decisions about their businesses (access is free to subscribers). They also discussed the launch of a new brand of chickpea chips and our Virtually Live event, which will be held on June 23 and 24. 10:49: Allison & Stephen Ellsworth, Co-Founders, Poppi -- The Ellsworths spoke with Taste Radio editor Ray Latif about how they first encountered apple cider vinegar and their motivation to leave lucrative careers and launch a beverage brand. They also discussed a gradual shift in how consumers perceive apple cider vinegar, why operating a manufacturing facility provided important lessons on how to manage co-packer relationships, preparing for their appearance on “Shark Tank” and how to tactfully decline advice or recommendations from investors. Later, they explained why they hired a CEO in 2019 and why Stephen reassumed the role earlier this year and how they are navigating an expanding market for better-for-you soda. Brands in this episode: Poppi, Coconut Cartel, Revive Kombucha, Aqua ViTea Kombucha, Ugly Drinks, GT’s Kombucha, Humm Kombucha, Peacasa Snacks, Hu Kitchen
Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season Eleven Episode 4. Lori, Mark, Kevin, Barbara, and Guest Shark, Rohan Oza were in The Tank to hear pitches from: -Knife Aid -Bug Bite Thing -Plop Star -Snacklins -Update on Buttercloth Shirts Contact Pierce @ PierceMarrs.com or call 615.59.COACH Contact Jimi @ JimiGibson.com
Season Eleven, Episode Four Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season Eleven Episode 4. Lori, Mark, Kevin, Barbara, and Guest Shark, Rohan Oza were in The Tank to hear pitches from: –Knife Aid –Bug Bite Thing –Plop Star –Snacklins -Update on Buttercloth Shirts To Download this episode, Right… The post Shark Tank Fan Podcast #178 appeared first on Pierce Marrs.
Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season Eleven Episode 2. Lori, Mark, Kevin, Barbara, and Guest Shark, Rohan Oza were in The Tank to hear pitches from: -Circadian Optics -Boost Oxygen -Koko Face Yoga -Atlas Monroe -Update on Mush
Season Eleven, Episode Two Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season Eleven Episode 2. Lori, Mark, Kevin, Barbara, and Guest Shark, Rohan Oza were in The Tank to hear pitches from: –Circadian Optics –Boost Oxygen –Koko Face Yoga –Atlas Monroe -Update on Mush To Download this episode, Right… The post Shark Tank Fan Podcast #175 appeared first on Pierce Marrs.
Host of FOX Business Network's The Claman Countdown, Liz Claman is joined by Rohan Oza, a businessman and an investor on Shark Tank. Rohan has been labeled as “Hollywood’s Brandfather” for pairing undeveloped brands with celebrities, such as Sprite, Popchips and Vita Coco. Rohan shares how he began his career in manufacturing, the importance of being passionate about what you do and how he decides what brands to work with. Follow Liz on Twitter: @LizClaman
Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season 10 Episode 8. Click the following to see Jimi Gibson's TedX Talk: You Have Magic Power: Use It For Good | Jimi Gibson | TEDxHiltonHead Lori, Mark, Kevin were joined by guest Sharks Bethany Frankl and Rohan Oza in The Tank to hear pitches from: -Pop It Pal -Yumble -BollyX -Mother Beverage - Update from Tipsy Elves
Season Ten, Episode Eight Join Pierce Marrs and Branding Magician Jimi Gibson, as they recap Shark Tank Season 10 Episode 8. Click the following to see Jimi Gibson’s TedX Talk: You Have Magic Power: Use It For Good | Jimi Gibson | TEDxHiltonHead Lori, Mark, Kevin were joined by guest Sharks Bethany Frankl and Rohan Oza… The post Shark Tank Fan Podcast #171 appeared first on Pierce Marrs.
There are so many exciting things happening in wellness from personalized testing to plant-based burgers popping up at fast-food chain burger restaurants. We invited entrepreneur, investor, and shark on ABC's Shark Tank Rohan Oza to join us on the mbg podcast to talk about the exciting wellness trends he expects will stick around and how he sees them evolving over time. As a consumer packaged good expert, Rohan is versed in the products and trends that have the potential to make it into stores across the country rather than just the coasts (where wellness fads traditionally start). Rohan pointed out that he believes fads are more fleeting and draw attention on the coasts and eventually fizzle out, while trends are indicative of more significant conversations in wellness and are followed in the middle of the country. Rohan breaks down the seven trends he sees as major players in wellness now and in the future. With all of these trends, Rohan said to expect bigger brands and companies to take a large share of the space by expanding their product offerings to include even more products with functional benefits. He said these larger players will likely scale to meet the growing demands of consumers. It's promising to see that many of these trends fulfill people's growing interest in making wellness work for them. It means that more companies are responding to the need for personalized and accessible wellness. There's a long way to go in making wellness more accessible to all, but it's encouraging to hear that many of these trends are expected to find their way across the country.
As the saying goes: if life gives you lemons, make lemonade. But what if life gave you 800 million pounds of ugly, but perfectly edible watermelons? If you’re Jody Levy, you make WTRMLN WTR, a brand of cold-pressed watermelon juice beverages. A serial entrepreneur and design expert, Levy has overseen the evolution of WTRMLN WTR from a single product to a platform brand whose products are available at over 25,000 locations nationwide. Leading with a mission of sustainability and natural hydration, WTRMLN WTR has attracted funding from prominent investors from within the beverage industry as well as from a number of celebrities, including NBA star Chris Paul and music icon Beyoncé, who praised the company’s desire to “deliver accessible wellness to the world.” In the following interview, Levy spoke about her background in branding and design and how it fueled the creation of WTRMLN WTR. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it’s important to admit what you’re not good at and what you love to do, and why she describes her career as a “journey of synchronicity.” Show notes: 2:38: Interview: Jody Levy, Co-Founder, WTRMLN WTR -- In an interview recorded at Natural Products Expo West 2019, Levy spoke about the importance of her family nurturing her artistic spirit and the role it continues to play throughout her life. She also discussed the important mentors and influential artists, including the Eames brothers and Buckminster Fuller, who helped shape her perspective in creating WTRMLN WTR. She also explained why “running a beverage company is like getting hit in the face by a 2x4 every day,” why connecting with investors on a personal level led to deals with Rohan Oza and Beyoncé and what battling Lyme disease taught her about work-life balance. Brands in this episode: WTRMLN WTR
The #1 Key To Success With Brett Knutson - Episode 27 Nehemiah Davis & Brett Knutson Interview Brett Knutson is a serial entrepreneur and speaker who has started several 7 and 8 figure companies. Brett's companies have raised millions and have led into working relationships with many respected investors like Rohan Oza (shark on shark tank/vitamin water/smart water), the Founder of EA Games, and many celebrities, professional athletes, and influencers. Brett regularly speaks alongside business icons like Steve Wozniak, Gary Vaynerchuk and others as well as at high schools and universities all around the country. IG: @knutson www.capitalacademy.com Website: http://nehemiahdavis.com/ Circle Of Greatness Academy: http://nehemiahdavis.com/circleofgrea... ★☆★ SUBSCRIBE TO NEO'S PODCAST NOW ★☆★ iTunes: https://apple.co/2Eoyqbm Spotify: https://spoti.fi/2DZmPOl Pod Bean: https://neodavis.podbean.com Google Play: https://bit.ly/2No0PBe Stitcher: https://bit.ly/2H0lEBi ★☆★ SUBSCRIBE TO NEO'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/channel/UCWzN... ★☆★ CONNECT WITH NEO ON SOCIAL MEDIA ★☆★ Instagram: www.instagram.com/neodaviso/ Twitter: https://twitter.com/NeoDaviso/ Facebook: https://www.facebook.com/nehemiah.dav... Youtube: https://www.youtube.com/channel/UCWzN... LinkedIn: https://www.linkedin.com/in/nehemiah-... ★☆★ WANT TO OWN NEO'S BOOKS? ★☆★ Turn Your Passion Into Profits https://app.convertkit.com/landing_pa... Step Into Greatness http://nehemiahdavis.com/contact/
Internets! This week on the show Premium Pete is joined by Rohan Oza, aka “The Brandfather”. Rohan discusses helping build brands such as Pop Chips, Vita Coco, Bai and Vitamin Water. Rohan details the growth and sale of Vitamin Water, signing 50 Cent and other celebrities, and the beauty and growth that comes from failing. So many gems and life lessons, Internets, take notes!
Rohan Oza is a global pioneer in celebrity equity deals and is known for transforming groundbreaking consumer products into household names. His revolutionary expertise has led him to appear on numerous national television shows, including as a Guest Shark on Shark Tank.Rohan's unique philosophy, ideas and strategy have earned billions for corporations, brands and celebrities alike. His strong track record and consistent success have enabled him to identify key trends and leverage those insights to build iconic brands.On this episode of Bulletproof Radio, Rohan shares with us how they can be their own “brand messiah” and also gets into what makes me (Dave) a good and bad founder.
Rohan Oza is a global pioneer in celebrity equity deals and is known for transforming groundbreaking consumer products into household names. His revolutionary expertise has led him to appear on numerous national television shows, including as a Guest Shark on Shark Tank.Rohan's unique philosophy, ideas and strategy have earned billions for corporations, brands and celebrities alike. His strong track record and consistent success have enabled him to identify key trends and leverage those insights to build iconic brands.On this episode of Bulletproof Radio, Rohan shares with us how they can be their own “brand messiah” and also gets into what makes me (Dave) a good and bad founder.
CAVU Venture Partners has led the $20 million Series B for Once Upon a Farm, which sells organic, cold-pressed baby food in 8,500 grocery stores in the U.S. The Berkeley-based startup was originally founded in 2015 by serial entrepreneurs Rohan Oza and Clayton Christopher. Today, it lists actress Jennifer Garner and former General Mills presidentJohn Foraker as co-founders, too.
Today's guest David Zamarin, Detrapel founder appears on Shark Tank and gets a capital investment from Mark Cuban the billionaire Mavericks owner and Lori Greiner, Queen of QVC in the amount of $200,000 for a 25% investment in the liquid repellent spray company. I first spoke with David on his first appearance about being a serial young entrepreneur. David sold not one but two of the Sharks on his non-toxic, superhydrophobic spray that repels stains, Shark Tank, the entrepreneurship reality show that has helped entrepreneurs, saw David on episode 916 of the opening of the show's tenth season. Like the Listenup Show and the Mitchell Chadrow podcast Shark Tank is a business-themed show and inspires all of us to execute on our business goals. David handled the tough, self-made, multi-millionaire and billionaire tycoon Sharks well. The work David has done with Detrapel is an amazing story to listen up to and should motivate and inspire all of you in search of your own business goals. David has been given a great opportunity by The Sharks as he is chasing the American dream and did secure a business deal that now helps him become the next millionaire. What you'll learn is has to network, make the right connections to raise money for your business. How David actually got on ABC TV show Shark Tank and what it took to actually raise the money for your business. So many resources are discussed on the show: Babson College - Entrepreneurial Studies The Grommet - Product Launch Platform Ace Hardware Jordan's Furniture IMAX Theatre's Landmark Theatre's Joel Schulman, EntrepreneurShares LLC Mark Cuban Lori Greiner Barbara Corcoran Chris Fralic, VC, First Round Capital First Round Capital - Josh Kopelman, VC B2B B2C Retail Strategy 3M Scotchgard Product Segmentation Shark Tank - second new episode of ABC's 'Shark Tank,' Sunday, January 7 "Episode 916" - David Zamarin, Founder of Detrapel, a young serial entrepreneur and past Listenup Show guest airing (10:00-11:00 p.m. EST), on The ABC Television Network, streaming and on demand. Facebook: @SharkTank Twitter: @ABCSharkTank Instagram: @sharktankabc Hashtag: #SharkTank The Sharks on David's episode are Robert Herjavec, Barbara Corcoran, Mark Cuban, Lori Greiner and branding guru, Rohan Oza. So Many Ways to Listen CONNECT ON ALL SOCIAL MEDIA!