Podcasts about alix peabody

This special edition of the podcast highlights interviews with six founders, creators and innovators who joined us on Taste Radio during the first half of 2024. Our guests include Chamberlain Coffee founder Emma Chamberlain; Elizabeth Banks and Marian Leitner, co-owners of Archer Roose; Patagonia CEO Ryan Gellert; Alix Peabody, founder of Bev; Jay Shetty, co-founder of Juni; and Super Bowl champion NFL quarterback Patrick Mahomes, the lead investor of Throne Sport Coffee. Show notes: 0:31: Interview: Emma Chamberlain, Founder, Chamberlain Coffee – We kick things off with Gen Z icon and Chamberlain Coffee founder Emma Chamberlain. In this clip from an episode published on May 7, Emma spoke about why the brand's  identity is anchored by love and modernity, and how collaborations with other brands are determined by a set of “filters.” 4:55: Interview: Elizabeth Banks & Marian Leitner, Co-Owners, Archer Roose – Next up we have Elizabeth Banks & Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose. In a clip pulled from an episode featured on April 30, Elizabeth and Marian spoke about how they incorporate a sense of adventure, breaking rules and relatable humor into Archer Roose' marketing strategy, and why entering Target meant swinging at a pitch they could hit. 8:45: Interview: Ryan Gellert, CEO, Patagonia – We keep it going with Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia. In this clip, from our episode published on March 26, Ryan discussed how leaders of early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies. 13:16: Interview: Alix Peabody, Founder, Bev – Next we have Alix Peabody, the founder of Bev, a stylish brand of canned wines that was acquired by E & J Gallo in June 2023. In this clip, pulled from an episode published on January 9, Alix spoke about how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment and a potential return to entrepreneurship. 19:00: Interview: Jay Shetty, Co-Founder, Juni – We continue with popular wellness influencer and podcaster Jay Shetty, who is the co-founder of sparkling tea brand Juni. In this clip from an episode aired on March 5, Jay explained the criteria he uses to identify alignment with potential business partners, and how the intersection of human behavior and evolution of social media impacts consumer habits and their motivation to try new things. 26:14: Interview: Patrick Mahomes, Lead Investor, Throne Sport Coffee – Finally, we hear from NFL superstar Patrick Mahomes, who is the lead investor in upstart RTD coffee brand Throne Sport Coffee. In the following clip from an episode published on May 21, Patrick spoke about how he and company founder Michael Fedele aligned on the company's business plan and strategy and how he is highlighting his consumption habits to build an authentic relationship with consumers. Brands in this episode: Chamberlain Coffee, Archer Roose, Patagonia, Bev, Juni, Throne Sport Coffee, BodyArmor

Alix is the founder and CEO of the wildly popular brand, Bev. She discusses how she turned her passion for women's empowerment into a business, the gender gap, and the party phenomenon in the USA. You can listen to her full-length episode HERE on Spotify and HERE on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When an entrepreneur sells their company, it's usually a cause for celebration. But when Alix Peabody, the founder of pioneering canned wine brand Bev, sold her company to global wine and spirits conglomerate E & J Gallo, she knew that not everyone would be cheering. Launched in 2017, Bev is known for its chic label design, better-for-you positioning and promotion of “empowerment and inclusivity in beverage and beyond.” E & J Gallo obtained exclusive U.S. distribution rights for Bev in February 2021 and acquired the company last June. At the time, Peabody hailed “Gallo's values and commitment to women and diversity in the industry [as] exemplary of the exact change we aim to create.” It seemed like an ideal partnership, but Peabody quickly found herself isolated from many of her closest friends, co-workers and advisors who were unhappy with her decision to sell Bev. In this episode, Peabody chronicled the three years leading up to Bev's acquisition, how she analyzed the timing and opportunity to sell the company, and the surprising fallout with confidants. She also reflected on how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment, and talked about a potential return to entrepreneurship. Show notes: 0:43: Interview: Alix Peabody, Founder, Bev – Peabody and Taste Radio editor Ray Latif recalled their first conversation in 2019, before the entrepreneur spoke about her recent travels and why she returned to Instagram after a self-imposed, months-long hiatus. She also discussed Gallo's interest in acquiring Bev, and why her reluctance to raise millions in new funding was a key factor in her decision to sell, which was also impacted by the challenge of separating her personal and professional relationships. Peabody also talked about the loneliness of entrepreneurship, how a two-month work break to address stress and anxiety yielded a surprising reaction by some colleagues and why she believes that the “best friend you can always rely on should be no one but yourself.” Brands in this episode: Bev

This episode is brought to you by Sendlane.   Alix says, “I think we're probably the only alcohol company that encourages people to do Dry January and not drink our product. We even have a system in place where people can pause their subscription if they're taking a break. I would imagine for most alcohol product companies, this approach is highly unusual. But I believe that because of encouraging Dry January and the other things we discussed, we've been able to build a vast community of brand ambassadors.”   Today we interview Alix Peabody, Founder and CEO of Bev. Bev makes premium canned wine made from California grapes, with zero sugar, in 6 fizzy varieties. They are on a mission to empower women in business and beyond starting with their women-led team and wine “Made By Chicks”.   We discussed a lot of things today, including:   * Alix's gratefulness practice * Her experience as a survivor of sexual assault * Gratitude for the mentorship of an ex-boss * Advice for women who have gone through a similar experience * How they strive to turn social situations and gender dynamics in to a positive environment * A brand that is unapologetically feminine * Changing the industry from the inside and operating from a position of strength * The origin story * Throwing a party to pay for her medical expenses * Why it was important that the wine be zero-sugar * Having a brand before the company was born * Why Bev is like taking the company's vision and putting into a can * Rundown of “Old Dude” campaign * How they partner with LGBTQ youth organization, Way Out * Review of Bev flavors * First Federally approved zero-sugar canned wine * Their National Bar Safety program * The challenge of being a growing female-led company in a male dominated industry * What the younger Alix would tell her older self * Advice for other entrepreneurs * How she got turned down 386 times   Join Ramon Vela and Alix Peabody as they break down the inside story on The Story of a Brand.   For more on Bev, visit: https://drinkbev.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary Sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Alix Peabody, is the founder and CEO of Bev, a canned wine company that is made by a community of entrepreneurs, creatives and freelancers empowering women across industries. Here's what you're going to learn from Alix Peabody: How to use scrappy marketing to build your brand How to foster relationships to build your business How to shift the culture within a traditional industry How to stay the course especially when you're told no Get Bev here: https://drinkbev.com/?utm_source=google&utm_medium=paidsearch&utm_campaign=acq&utm_content=brand&gclid=Cj0KCQjw9ZGYBhCEARIsAEUXITUq35WTahNjGUza4Q4mxJcNkA6HofLmknPfvlLK4Hnuvn0nocSzRg4aArNuEALw_wcB Check out "Why Good Men Stay Silent" by Alix Peabody https://medium.com/@alixpeabody/why-good-men-stay-silent-68b34e81a4d6

When Alix Peabody was in her early 20s, she suffered from an ovarian torsion, in which an ovary twists, cutting off blood flow. Doctors recommended that if she wanted children one day, she should freeze her eggs. The only problem? The procedure, which can cost over $20,000 wasn't covered by insurance. In an effort to raise funds, Alix started hosting ticketed parties and found a passion for creating female-dominated social spaces. She wanted to create that same energy in a product that people could enjoy again and again, and Bev was born.  In this episode, we talk to Bev Founder Alix Peabody about breaking into the male-dominated wine industry with zero experience, standing up against toxic drinking culture, and creating a fun and inclusive experience through every brand interaction. 

For more information about Bev,  Please Visit www.drinkbev.comVisit Bev on Social!Facebook InstagramTik TokTwitterFor more about Alix Peabody, please visit her on LinkedIn.  Be sure to check out The Made By Chicks PodcastTo set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and InsightsInstagram Facebook LinkedinTikTokBlog

#376: On today's episode we are joined by Alix Peabody. Alix is the founder and CEO of the wildly popular brand; Bev. Alix joins the show to discuss how she took on a male dominated and saturated industry and won by creating one of the premier wine brands. Alix discusses her journey as an entrepreneur and the struggles she has been able to overcome along the way.  To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential  The Hot Mess Ice Roller is here to help you contour, tighten, and de-puff your facial skin and It's paired alongside the Ice Queen Facial Oil which is packed with anti-oxidants that penetrates quickly to help hydrate, firm, and reduce the appearance of fine lines and wrinkles, leaving skin soft and supple. To check them out visit www.shopskinnyconfidential.com now.  The episode is brought to you by TRADESY Personal style is a journey, not a destination. That's why Tradesy is making it simple and environmentally friendly to recirculate pre-owned clothing and accessories as your style changes. We all have that one thing sitting in our closet that we paid way too much for and know we're never going to wear again. Now you can find that piece a new home and stop feeling guilty. Go to www.tradesy.com and get $100 off your first order of $500 or more by using code TSC100. This episode is brought to you by Sakara This year, turn your resolutions into reality. Whether you're looking to try plant-based eating, build an empowered body, boost skin's glow, or simply feel your very best, Sakara makes it easy to create rituals that last. Sakara is a wellness company rooted in the transformative power of plant-based food. Their menu of creative, chef-crafted breakfasts, lunches, and dinners changes weekly, so you'll never get bored. And it's delivered fresh, anywhere in the U.S. And right now, Sakara is offering our listeners 20% off their first order when they go to www.sakara.com/skinny and enter code SKINNY at checkout. Produced by Dear Media 

Adam is joined by Bev founder Alix Peabody and E & J Gallo Winery CMO Stephanie Gallo to discuss their partnership on the canned wine brand and how Bev is looking to expand beyond DTC sales to wholesale markets. Please send suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.

With crisp, fizzy, canned wines, Bev is a female first brand on a mission to transform the alcohol industry. Offering three flavors, all with zero grams of sugar, Bev is available online and in select retailers, including Total Wine, BevMo, and Target. In this episode, Bev Founder and CEO, Alix Peabody, shares her journey from attending boarding schools in Europe as a teenager to working as a headhunter in San Francisco for a recruiting firm, to experiencing some serious reproductive health issues which led her to take the leap into entrepreneurship and launch Bev. Alix talks with us about raising a seven million dollar seed round, the challenges that come with growing 200% month over month, and how she met her husband, now also her head of marketing, at an airport.

Entrepreneurs are, by nature, risk-takers. But most would still think it’s crazy to invest your entire life savings on 300 gallons of rosé. Nevertheless, that’s the true story of how Alix Peabody started her company, Bev. Sold online and in-store, Bev is a made-by-chick alcohol company famous for its canned rosé.  Alix says that Bev’s secret to success is built on some key pillars, the most important of which might surprise you: customer service. On this episode of Up Next in Commerce, Alix explains why ecommerce brands should be investing heavily into their customer service operations. Plus, she reveals how she is capitalizing on the huge percentage of buyers that come from mobile.  Main Takeaways:Integrate Customer Service into the Company Culture From the Start: Too many companies gloss over the importance of having a good customer service operation that is integrated into the company as a whole. There is a real importance to this team, and it is critical to understand how influential and impactful they are when it comes to new product development or flagging recurring issues that could turn into beasts down the road.The Influence on Mobile: A staggering percentage of ecommerce orders are taking place on mobile (I bet you can’t guess exactly how high this percentage is for Bev!), which makes investing in a frictionless mobile experience a must-do for brands.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Welcome to Up Next In Commerce. This is your host Stephanie Postles, Co-Founder at Mission.org. Today on the show, we have Alix Peabody, the Founder and CEO at Bev. Alix, welcome.alix:Thank you so much for having me.Stephanie:I'm excited to have you on. It feels like the perfect environment to talk about beverages with everything that's going on.alix:Oh, my gosh. Yeah, I mean, so much consumption in my world for sure. It's been a little bit of a crazy time.Stephanie:These days, I have to limit myself. Wait, did I just have wine yesterday, the day before, and the day before? I need to chill. I have to pull myself [crosstalk 00:00:39].alix:Yeah, 100%. I mean, it's funny too, because we've got moms with kids working from home and people trying to separate their days and all that kind of stuff. So, I feel for them, but glad we can be here to help.Stephanie:Yes, me too. So, I have read your backstory a little bit of it. You have a crazy backstory of why you started this. I was hoping you could start there where you go through, "What led you to starting it?"alix:So, it's a crazy story. When I first moved to San Francisco, I was 24. I'd been working in finance for a couple of years. I moved out there thinking I wanted to learn a little bit more about the whole startup world and all that stuff. I took a job as an Executive Headhunter helping startups place C-suite level employees essentially. Right when I moved there, I got pretty sick. So, I had a whole bunch of issues with my reproductive health system. I was totally drowning in medical bills. I was trying to figure out, how I was going to pay for all this stuff. I had to freeze my eggs. It was a total nightmare. I started throwing these parties. I was charging tickets for these parties, which people didn't realize I was using to pay down a whole bunch of medical care.alix:I went to a school that was very frat centric. I worked in finance, and I was in tech. I've always cared a lot about gender dynamics and drinking culture and how we interact with one another when our guards are down. I started to notice that there was just a really different energy when you're in a female-owned social space. At that point, I realized that I wanted to do something that addressed that in a way that was positive and fun and approachable. So, I started looking around, realized that I was going to really need a product to sell if I wanted to have a brand and a mission. Alcohol seems like the lowest common denominator. So, I weirdly ended up in wine.Stephanie:At the perfect spot to land. I mean, so tell me a little bit about you come on to this decision that you want to start in the alcohol industry. What happened next?alix:Yeah. So, I knew nothing about booze, I knew nothing about the industry. I really wanted to make a voice for women, and we say, good dudes, in a space where there just really hasn't been much out there. So, I tried to figure out, "How was I going to sell this product?" There's so much legal stuff that goes into the industry in general. It's so hard to get on a shelf, because you have to go through all of these different loopholes. So, I realized that there was a loophole to the system, specifically in wine.alix:The reason for that is basically that if you're a California vineyard, you can have a tasting room and a wine club. So, I realized pretty quickly that I was going to need to have a wine-based product if I wanted to be able to sell online. So, that I could have a proof of concept before trying to get onto the shelf. That's how I ended up with rosé in can as our first product.Stephanie:And beautiful can.alix:Thank you. Thank you so much. It's funny. My cousin's handwriting is actually what's on the side of the can, once our origin logo.Stephanie:That's good handwriting. I would not have known that's handwriting.alix:Yeah, yeah, we had to make our own font. It's funny, but anyways, yeah. Basically, at that point, I realized I had a 401k from my first job, but I'd forgotten about. I cashed the whole thing, bought 300 gallons of rosé. We were off to the races.Stephanie:That's amazing. Where did you even send these 300 gallons of rosé?alix:Yeah. Actually, I wasn't even... Don't tell anyone I said this, just kidding to anyone who's listening, but I wasn't even licensed at the time when I made our first proof of concept. So, I wasn't allowed to sell it. I technically purchased it from a winery under their license as a direct to consumer sale. So, I used the product to go seed investors basically. I would bring it to all of these different parties. And then a couple days later, I asked for an introduction from a friend to a potential angel investor. They'd be like, "Oh, my gosh. That stuff was everywhere." But I actually put it there. So, it was just the hustle is starting together original around the funding.Stephanie:So, since you bought that 300 gallons of rosé for $20,000, have you changed the product? Is it a new different wine now? From where it started, where is it today?alix:Honestly, we hit it pretty well in the beginning. Wine is so interesting, because there's so much chemistry that goes into the profile of making it. So, we basically done a whole bunch of blind taste tests of a bunch of different types of rosé and just went to our winemakers. We're, like, "Build us this backwards." So, there's definitely been some fine tuning and making sure it's as delicious as possible and sugar free and all that stuff. But it's pretty similar to what it was at the beginning. Now we have additional products as well that all have a similar profile but are different varietals.Stephanie:Okay, cool. What's the strategy behind putting it in the can?alix:Yeah, at the beginning, people ask me this a lot, because they're like, "Oh, cans are exploding. This is such a new category." When I did it, it was not normal. It was super hard to find somebody who would even can it. We're talking three years ago before you really saw any canned wine on the shelf. The reason I did it was pretty practical. I had no money, right? So, I was like, "How am I going to make something that is branded, and that people recognize if you pour it into a glass and you don't know what it is?" Right?alix:So, in my mind, I was like, "Well, if I make it almost like Red Bull-esque, where it's a really identifiable can, it's cute, it's Instagram friendly, the product will start to market itself." That's how it ended up in a can't honestly. It was no real strategy at first, but I also wanted to really be able to play against the beer culture, which that seemed to make sense at the time.Stephanie:Yeah, I mean, that seems like such a great way to get that word of mouth marketing working for you, just like it worked in the beginning with investors, but also, having something that people share where it's different. I mean, even thinking about the amount of bottles of wine, I wouldn't think to share one of them or even remember half the time where it came from or the brand that's behind it. So, it seems like a really unique way to get people to share for you.alix:100%. If it's cute enough and fun looking enough and whatever, people want to take pictures with it. They want to be seen holding it. I think, beverage is such an interesting category, because people don't realize how emotional it is. But brands really drive a lot of the purchasing power in terms of what people choose to consume, because it says a lot about who you are. Think about Monster versus Red Bull, Fiji or whatever it's called versus smartwater. It's more emotional than people realize off the bat.Stephanie:Yeah, I love that. So, how are you going about garnering that emotion and developing that community, which seems like a very important part of why you even started this company? How do you do that day-to-day now?alix:Absolutely. I mean, there are so many different ways. I think we really are digitally native brands, which is such an overused term, but we've really been able to build out a community online and get our message across through our social platforms and all those types of things, where people really know what we're about and who we are and why we exist.alix:Originally like last year, there was a lot of event-based marketing that we did, where we had actual events that people could really get to know the brand and obviously that all came to a quick halt in early 2020. But now we have brand ambassador programs that actually have community ways that they communicate with each other. They find people to go out with together, even like housing. It's really become more than just a brand ambassador in the traditional way, but a real community where they are communicating with each other as well as with the company.Stephanie:That's great. Have you seen any success with virtual things? I mean, you mentioned that brand ambassador and building a community online, but are there other things that you took your event budget and moved it over to something new to try out virtually?alix:Yeah, I mean, we've done a few virtual events. I think people got a little tired from them a little early on. I think, where we've seen a lot of word of mouth growth and that kind of thing is actually because of the form factor, it's so easy for social distancing, right? You don't have to split a bottle of wine and use glasses. It's sanitary, stuff like that. We've seen a lot of word of mouth coming from people ordering cans and being able to sit outside far apart and enjoying the same thing, which has been pretty interesting and not something that I would have thought of originally when COVID hit. But that's definitely been something that's worked in our favor.Stephanie:Oh, that's really interesting. Are you leaning into that trend once you started seeing it pop up, starting to create conversations around that and showing, "Hey, look at what our other customers are doing"?alix:Oh, for sure, for sure. In addition to that, in what we call on premise, like bars and restaurants and stuff like that, it's so much easier for takeaway, right? Ordering something, being able to throw a can in a bag and go do your thing has been something that's been helping the category all around.Stephanie:So, when you were building out your ecommerce platform and thinking about building out a shopping experience to sell alcohol online, especially one that caters to women, how did you think about setting up your website in a way that someone would go there and be like, "Oh, I want to order this right now," or "I really feel a connection with this brand"? What things did you implement or personalization did you implement on the website? What things did you build out that really worked?alix:Yeah, I think it's funny, because when we first built the website and my Head of Marketing, who also happens to be my husband... He's awesome. Well, that actually happened second. He was recruited once after we got married. He was telling me, "We have to invest in the website. We have to invest in the website." At the time, honestly, I didn't get it, right? I was like, "Our website looks fine. It's cute. It's whatever." I'm so glad that he did, because it's made frictionless buying... I've started to realize just how important that is. Things like Apple Pay and making sure that the website's easy to navigate has really converted for us.alix:I think the other thing, from an emotional perspective, it's been important for us to really makes sure that who we are and why we are is front and center and easily accessible. That's something that, I think, people start to poke around the website. They start to really get, I mean, I hope so anyway, who we are, and that brings them into the family more. We've seen that our repeat purchase rates are really strong, because people become such advocates of not just the product but the brand.Stephanie:That's great. Because we've talked about this quite a bit, on-the-shelf brands like Bombas or Yellow Leaf Hammocks. There's always this tricky balance between selling the brand and everything you're doing around the brand, maybe the social good aspects or things like that, but then also selling the product and making sure people know the products very good. How do you think about that balance, especially on a website where someone could quickly just come on there, look at something, and then hop off?alix:For sure. My favorite compliment is, "Wow, it's actually delicious," because that means that... We get that all the time, where it's like, "Oh, this is actually really good." I'm like, "Well, yeah. I mean, duh. I'm not going to sell you something that I wouldn't want to drink." But I love that, because it means people don't expect it to taste how it does out of the can. It's great. But I think focus is so important when it comes to that. I think the way that we really try to attack marketing is making sure that the messages that we're sending aren't too many. They're very focused on what we want to do, right. So, for us, it's really Made by Chicks, zero sugar product. Our mission is break the glass, right? That's what we really try to hone in on.alix:I think there's a lot of A/B testing that goes into, "Okay, what consumers are really looking at the products and are buying for the first time, because of the product versus buying for the first time because of the brand and the mission?" I think a lot of the times people are going to buy a product that they're excited about or that they've heard about or that they want to try. If they if they like it, that's just straight table stakes. That's when you start to see repeat and people really start to become evangelists. So, it is a fine line and one that I think is constantly evolving, but something I think the team has done a pretty good job of navigating and just making sure that it's focused.Stephanie:Yeah, that makes sense. The brand can draw people in or the purpose can draw them in, but then you have to have a good product. That's how you get your repeat buyers.alix:Oh, for sure. Yeah. It's table stakes, right? If it's not delicious, it's not actually delicious.Stephanie:Yeah, actually good.alix:Yeah. If it's not actually good, then you're not going to get what you want.Stephanie:Yup. So, earlier, you're mentioning about investing the website. What were some of the biggest changes that you all made? You mentioned frictionless buying, but what other things did you update where you were surprised by increases in the metrics you're watching or performance or buying rates?alix:Yeah, well, everything. I mean, we had to redo the entire thing. For us specifically, there was a lot of programming that had to go to the back end to make sure that everything was compliant, because we are alcohol. There's a lot of legislation rather. There was a lot of build out that had to go into that. alix:And then I think the other things that helps are having things like a chat on the site, where you can reach out to customer service and these types of simple things. We're continuing to expand on that and stuff like loyalty programs, because the repeats are so strong. People want to recommend it to their friends. There's been a lot of different things of that nature. Also, just making sure that the tech stack on the back end is strong, so that we're learning right and evolving as we see customer behavior.Stephanie:So, you built out this new platform. You're trying out chat bots and everything. What kind of metrics are you monitoring to see if things are going well? What do you look at every day or week?alix:For sure, I mean, obviously, top line, we're looking at AOV, average order value. Lifetime repeat rates are huge. We have a subscription service on our website as well, because people really love their wine. So, making sure we're keeping an eye on churn. Things of that nature are pretty straightforward, but I think all of that is really important in understanding the health of the online business and the brand.Stephanie:How do you keep customers engaged? Whether they're in a subscription or they just bought for the first time, what kind of methods are you using to engage with them and keep them coming back and keep them subscribed?alix:Well, we have a fair amount of email marketing that we do that we found works really well. We try to make sure that we have content that's interactive. I think one of the things that really surprised me at the very beginning of takeoff is customer service and how critical that is, right? You can turn somebody from a "Karen," if you will, into an evangelist with a strong customer service team. I think people underestimate how revenue generating that can be. So, that's definitely been a big thing for us.alix:And then in addition, we've been doing SMS and a lot of things that keep us top of mind without oversaturating people's inboxes and having them unsubscribe or anything like that. The other thing that I think is important is just... My husband always says this, "Say what you do and do what you say," right? So, make sure that we are delivering orders on time. If we go out of stock, people will drop their subscriptions, because they got their most recent one later than they thought they would. Now they have too much wine or stuff like that. So, really making sure that the execution behind the marketing is there is so critical.Stephanie:So, I want to dive a bit deeper into that, building out a good customer service team, because I think that's something that's really important that I don't see enough brands investing in. I want to hear how do you go about building a team like that, who can, like you said, turn a Karen into a loyal customer? What kind of training are you giving them? How do you think about building up that team?alix:Yeah, so that team is really at the end of the day, the heart and soul of the organization. I think a lot of places make mistakes and not treating it as such. They're the voice of the brand. They're the literal person that people are communicating with. So, we actually have a policy where anyone who starts especially on the marketing team has to do two weeks of customer service, they have to understand who our customers are, how we talk to them, how we interact. It's critically important. I think that team has to be so well-trained on culture and brand voice and mission and making sure that they're constantly getting better and getting better, right?alix:So, implementing new systems, pulling insights from our customers, seeing what they're asking for, which helps us decide what new products to develop, all of those kinds of things. So, I think a lot of the time, those positions can be undervalued. At the end of the day, that's where you're going to get so much information and so much communication with your customer and so much insight into what you should be building.Stephanie:I can see there being a lot of value too with, like you're mentioning, gathering that feedback and seeing what customers are asking for, seeing what the conversations are, and then doing a full circle back to the team. So, then they know, "Okay, here's what other team members keep having to respond to. You probably will, too," and just using it as a training method as you ingest that data and getting it back to them.alix:Yeah, exactly.Stephanie:So, with that customer servicing, when you're getting all the feedback and all the data, how do you go about organizing it in a way that you can make decisions off of?alix:So that is really the team lead, right? She pulls together reports for us on a weekly basis that are major insights. The team under her flag certain things in different categories, whether it's major complaints that we're seeing or major requests or what some of the positive feedback might look like. Obviously, to me, the negative feedback is more important, because that's where the real learnings are going to be. But we have a system of tagging in various categories to make sure that we're pulling those insights into the metrics that we find important. If people are choosing to cancel, why are they choosing to cancel thing, things like that. So, that's reported up. We have consumer insights meeting at least every other week.Stephanie:Yup, that's cool. What are some of the most surprising insights or complaints that you've gotten that you were like, "Oh, I wouldn't have expected that"?alix:Unfortunately, some of the ones that I've found to be the most upsetting are people who like the product but don't agree with how we communicate about the social issues we care about.Stephanie:Oh, I see.alix:Yeah. That's been a tough line, because we're here with a very specific mission and purpose. We are about women and women and men treating each other right and addressing toxic masculinity in a happy way. We're very clear about our communication around things like sexual assault in our industry and date rape culture and all that stuff. I've had moments where people... They're like, "Keep your views to yourself, I would have kept drinking your product otherwise," or whatever it is.Stephanie:Oh, my gosh.Stephanie:Well, I am happy that you guys stood up to those people, because I think there's going to be room for more brands to start speaking up against crazies, because right now, I do feel like a lot of brands actually sometimes get bullied by whoever's loudest on the internet.Stephanie:I think there's a lot of room for more brands to speak up like that behind the decisions that they're making, instead of just conceding to the loudest person on the internet, which might not even present the majority.alix:100%. I mean, the loudest people are the ones that drive conversation a lot of the time. I think brands fail when they try to be everything to everyone. That's not a brand. That's just a thing. We are who we are. We care about what we care about. That's where you're going to be the difference between a product and a brand that has real lasting power.Stephanie:Yeah, I love that. That's a good quote. So, with everything's going on with a pandemic, have you seen buying behaviors change? Earlier, when you were mentioning about reasons people are canceling, have you seen new reasons pop up for why they're canceling that we're different than months ago or why they're buying that's very different than six months ago?alix:Yeah, I mean, six months ago, it was harder to get people to buy alcohol online, right? It's generally you're going from one place to another. It's oftentimes an impulse purchase. You're on your way to a friend's house or on your way to a party. I would say we've seen an uptick in the way people are purchasing our products more than we've seen some of the difficulties that other brands are seeing during the pandemic, because they don't want to go out. This is not something that historically people buy in a forward looking predetermine fashion, if that makes sense. That's changed. They want things at home. They don't want to have to really think about it. They're not going out as much. So, that's been huge for us, where we've actually seen a huge lift in online purchasing and online subscription.Stephanie:That's good. How are you guys leveraging mobile? I know earlier, you had mentioned SMS. How do you think about that, especially when it comes to mobile ordering?alix:We definitely do SMS marketing. Like I said before, making sure that the mobile experience at our website. Honestly, I believe it's about 70 to 80% of purchases are made on mobile.Stephanie:Oh, wow.alix:Which is crazy.Stephanie:On your website?alix:Yeah, on our website on mobile, which is pretty nuts. Yeah. I was really surprised by that that people are buying on their phones, because they're seeing it on Instagram and TikTok and all of these different outlets, where they're sitting on their phone and they're clicking through. So, making sure that process is seamless has been really important.Stephanie:That's huge. That's a very big number. I wouldn't expect it to be that high on your website. So, where are these customers coming from? What are your best channels right now, where you're getting the most customers from?alix:We're really trying to diversify away from just Facebook and Instagram. Though obviously, that's a big funnel for many brands, but it becomes addictive. It can be fickle and expensive. So, we're really trying to diversify different ways that we acquire customers that are more organic, whether again, that's our brand ambassador program, influencer programs. We've actually seen a lot of success on TikTok. That's not paid, because we're alcohol. So, we can't actually advertise on TikTok. So, all of that has to be organic and influencer driven. Funnily enough, I was pretty surprised, but we've seen a fair amount of return on podcast advertising as well.Stephanie:Oh, that makes sense, because podcast listening is up as we know. So, yeah, that makes sense for that to work out well.alix:Yeah. Our email marketing is pretty strong. So, once people are in the funnel, we do see a fair amount of lift with emails. Just making sure that all of it is on brand and the brand voice is really consistent and makes people feel like we're not just a bot, but we're real people that are reaching out to them, we've found to be something that consumers get excited about.Stephanie:That's cool. So, earlier, you just mentioned about influencers and TikTok, how are you going about partnering with influencers? Who do you find to be the best influencer? How do you find those people? How do you work with them? Because we've got a lot of listeners ask about working with influencers and that people don't really understand, "How do you start those relationships? Do they actually have a good ROI? How do you find good ones?" So, let's start with that.alix:Yeah, I mean, it's tough, right? I think we're in a very lucky position, because nobody is going to say no to free product.Stephanie:Okay, that's how you get them in. You offer them free products.alix:For the most part. Do you want to try this out? Here's what we're all about. Here's who we are. Making sure that those interactions are direct and actually a real person, not templating things. Doing your research on what these people are about, who their following is rather, how engage they are. Really doing your homework and being thoughtful in the way that you partner. I'm a huge advocate of quality over quantity. So, I would rather have a longer term partnership with a fewer number of people, where they're repeating rather than just one huge post from a large scale influencer. We've seen bigger ROIs on the smaller people with the higher engagement.Stephanie:Yeah, yeah, I've heard that same theme. Is there a certain level where you're like, "Up until this point, if they have this many followers or less, free product will win them over. And then after this point, then they're just going to be looking for money or something else"? Is there a certain barrier maybe?alix:It varies. It really varies, because I think, for us, people get excited about us for different reasons. As I mentioned before, whether it's product, whether it's the mission and they just want to get behind it, whether it's just being part of the community, right? So, we've seen people want to post and engage for all sorts of different reasons. There isn't really a fine math to it. I would say, the more macro the influencer is, we found the more that they want to get paid. But also, it really depends on who it is. But by and large, I would say that the returns are not as good.Stephanie:Yeah. Yeah, that's good to know. So, what is a favorite piece of content that either you've created, or an influencer has created, where you're like, "This is really fun or funny," or drove a lot of purchases, anything come to mind?alix:So, we have a small silly thing that we do. We have this weird sub cult of grandma's drinking Bev.Stephanie:Oh, my gosh. That's great.alix:Which is funny. So, there's this one influencer we've worked with called Ms. PattyCake. She's done the funniest content for us, where she's just this fab grandma. She'll like dress up in full extra clothes and be drinking our cans of wine and stuff like that. So, I mean, that's one of my personal favorites. Whether-Stephanie:That's greatalix:... it's going to drive the most traffic, I couldn't tell you. I mean, another partnership that we did that's been really great is Serena Kerrigan and her Instagram show, I don't know if you're familiar with that.Stephanie:I'm not. Tell me about it.alix:Yeah. Yeah, totally. So, during quarantine, she basically created like the first reality television show on Instagram. She started going on live dates on Instagram Live with random guys from her house. It became such a funny cult following thing, where people were just login. It's actually on Wednesdays at 8:30 most the time just to watch her go on a date, whether she goes on the second date or whatever. So, we sponsored her for her second season. I think that's one of the big things too. The bigger the influencer is, the more brands they're working with. We really like to find people who are fun and own themselves and very mission aligned and empowered that are earlier and up and coming. We found that to just be way more effective.Stephanie:That's great. I need to go and watch that. That sounds really funny. How did you find her? How do you find these smaller people? Because that always seems like the hardest part for me anyways. Think about like, "Oh, go find an influencer, who has a good following. These people will actually want what she has or he has, but they're not too big where they don't ask for crazy things." How do you find those people?alix:That is a great question. The team is really good at that. I'm not necessarily doing this all myself these days, but I would say that it's especially tough for younger brands, because there is such a capacity constraint in terms of time. It really, really is a full time job keeping your finger on the pulse on what's going on social, right? I think it changes so quickly. What people are doing online changes so quickly. I mean, they can change in the day, right?alix:Making sure that you're that you're responding without losing your authenticity, and also, just being engaged with your consumers and who are they following and what are they excited about and seeing if those audiences are like-minded people. It's a lot of keeping your finger on the pulse. Frankly, it's a lot. It's a lot of time.Stephanie:What are you seeing when you sponsor a series on Instagram like that, where it's more product placement, where it might not be something that that person is referencing but she's in the scene; versus the ROI on a platform, maybe like TikTok, where they're probably putting it more front and center? That's what their post is about. What kind of ROI should someone expect when utilizing these two different methods?alix:I mean, honestly, it varies, because a lot of the time in TikTok, it's not necessarily just about what the product is. A lot of the time, it is something that they just happen to be drinking while they're saying something funny. And then they might like off the cuff mention it. Whereas on Instagram, you're looking at more of a hard post. You can track the ROIs with specific codes that you're giving influencers and stuff like that.alix:So, it's something that I think we're really trying to fine tune in terms of, "How do you track those ROIs in an effective way?" But for us, we've seen that TikTok engagement in particular is really interesting, because it's still newer and the algorithms aren't as tightly figured out as Instagram is from what we've started to see. So, the ROIs can be much higher. But again, it totally varies, and it really depends on the content of the person.Stephanie:Got it. That makes sense. Are you working on any new crazy things like crazy marketing campaigns or channels that you're trying out or anything where you're like, "I have no idea if this will work, but we're going to try it"?alix:Absolutely. I mean, we're really trying to build out our own content marketing platforms. We launched a podcast that did quite well, that I was actually the host of.Stephanie:Nice.alix:It's called Made By Chicks. Yeah. So, figuring out we're trying to build out more of, "What does our newsletter look like? How are we bringing value-add content to people? How are we doing it in a way that's not necessarily just sales emails, but really addressing who we are and giving people value outside of our product alone?" Right? So that's one of the big challenges that I think we're going to see in 2021, is "How do we build that in a way that has a strong ROI? What do those ROIs look like? What kind of partnerships can we get involved with?" These types of things is something that we're really going to focus on for next year to get away from the Instagram addiction, if you will.Stephanie:Yup. Yeah, I think it's good to start exploring new things like that. Yeah, we work with companies all the time, who are thinking about building podcast or sponsoring podcasts. It's definitely a good avenue to explore, because it's only increasing. At least podcasting is only increasing, not people listening.alix:For sure, for sure.Stephanie:All right, so let's move over to the lightning round. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready, Alix?alix:I am so ready.Stephanie:Alright. First, we'll start with the hard one, what one thing will have the biggest impact on ecommerce in the next year?alix:What one thing was the biggest impact on ecommerce? I think the biggest thing that will have an impact on ecommerce is the social climate.Stephanie:Tell me a bit more.alix:I think it really depends on what happens with COVID and civil unrest and all those types of things, because that's what really starts to clog up people's feeds. They're seeing a lot of that. So, that's where we see tax increase dramatically is when there's a lot going on in the world around [inaudible 00:44:21].Stephanie:Got it. Makes sense. That's a good one. What's next on your reading list?alix:My reading list?Stephanie:Mm-hmm (affirmative).alix:Never Split the Difference, which is a negotiation book from I believe it's a CIA interrogator.Stephanie:Yeah, we just had someone else recommend that. I think it was just a couple of episodes ago.alix:Oh, really?Stephanie:Yeah, that's popular book. Definitely check it out now. What's up next on your Netflix queue?alix:Oh, I mean, obviously, The Crown, definitely watching that. The Queen's Gambit was amazing too.Stephanie:Yes, I'm watching The Queen's Gambit right now. It's so good.alix:It's amazing.Stephanie:I have to check out The Crown. I haven't seen that one yet though. I always just take recommendations from our guests. That's what guides my Netflix queue from all you guys, so.alix:Well, yeah, I would love any recommendations, because I feel like the whole world has just straight up run out of Netflix.Stephanie:I know. Yeah, we got to make more content. We need it.alix:Exactly, exactly. Give the people what they want, Netflix and Bev.Stephanie:What one thing do you not understand today that you wish you did?alix:Can it be about anything?Stephanie:Mm-hmm (affirmative).alix:I wish I had a better grasp on American history. I went to high school abroad. So, I actually missed my junior year when you're supposed to take American history. I was taking history abroad. So, I actually don't have a great background in that. I really wish I did, especially right now.Stephanie:Oh, that's a good one. I always say history repeats itself. Yeah, it's something I have to-alix:It does.Stephanie:... dive into deeper as well.alix:It does indeed. I wish I were better at reading biographies and historical books, but I'm not.Stephanie:Yeah. Well, hey, there's so much going on right now, but that's a good thing to lean into. The last one, what piece of tech is making you most efficient right now?alix:Superhuman with email.Stephanie:Oh, do you like it?alix:Yeah, I love it. It's definitely helped with my efficiency dramatically. Yeah, I wish I could say Asana. My team uses it very well. I'm a little bit of the slow adopter, but Superhuman has been really awesome.Stephanie:Cool. I have to check that out. Yeah, I've heard so much about it. Maybe something you can check out next. All right, Alix. It's been awesome having you come on the show. Where can people find out more about you and Bev?alix:Absolutely. So, you can check us out at drinkbev.com and follow us on Instagram, @drinkbev. Subscribe to our newsletters.Stephanie:Awesome. It's been a pleasure. Thanks for joining us.alix:Thanks so much.

Made by Chicks offers an opportunity for guests to share the real, never-before-heard stories of challenges they faced while building a successful career. What unexpected people lifted them up? What cultural norms and prejudices did they have to overcome? How did they beat the kind of internal conflict that holds all of us back? Listen to the relatable, vulnerable, authentic stories behind your favorite actors, activists, CEOs, and more. Welcome to a world Made by Chicks! Follow us on instagram @madebychicks and @drinkbev.

Made by Chicks offers an opportunity for guests to share the real, never-before-heard stories of challenges they faced while building a successful career. What unexpected people lifted them up? What cultural norms and prejudices did they have to overcome? How did they beat the kind of internal conflict that holds all of us back? Listen to the relatable, vulnerable, authentic stories behind your favorite actors, activists, CEOs, and more. Welcome to a world Made by Chicks! Follow us on instagram @madebychicks and @drinkbev.

Made by Chicks offers an opportunity for guests to share the real, never-before-heard stories of challenges they faced while building a successful career. What unexpected people lifted them up? What cultural norms and prejudices did they have to overcome? How did they beat the kind of internal conflict that holds all of us back? Listen to the relatable, vulnerable, authentic stories behind your favorite actors, activists, CEOs, and more. Welcome to a world Made by Chicks! Follow us on Instagram.

PRE-ORDER KELSEY’S FIRST MENTAL HEALTH BOOK “DON’T F*CKING PANIC” here! *https://shopc.at/dfp* ALIX. FREAKIN’. PEABODY. Is a straight up huuuuuustler honey. She’s dominated the wine industry in the amount of time it takes you to pronounce Sauvignon Blanc! She’s raised 7 MILLLLLLION DOLLARSSSS for her WINE IN A CAN company (thats Made By Chicks, of course) BEV!!! @drinkBev BUT *GASP* At what cost?! Alix walks us through the highs and lows (can there BE a low with wine!?) about becoming a founder, CEO, and potential burnout victim before age 30!!! Support this podcast at — https://redcircle.com/confidently-insecure/donations Advertising Inquiries: https://redcircle.com/brands

Made by Chicks offers an opportunity for guests to share the real, never-before-heard stories of challenges they faced while building a successful career. What unexpected people lifted them up? What cultural norms and prejudices did they have to overcome? How did they beat the kind of internal conflict that holds all of us back? Listen to the relatable, vulnerable, authentic stories behind your favorite actors, activists, CEOs, and more. Welcome to a world Made by Chicks!

Don't miss out on the next #womenintech podcast episode, get notified by signing up here http://womenintechshow.comWomen in Tech: Alix Peabody“Create A Community That Encourages Women And Men To Be Their True Self”#womenintech Show is a WeAreTech.fm production.To support the Women in Tech podcast go to https://www.patreon.com/womenintechTo be featured on the podcast go to http://womenintechshow.com/featureGuest Host, Brian Nickersonhttps://twitter.com/briannickersonhttps://www.magiclinks.org/Guest,Alix Peabody of Bevhttps://twitter.com/alixpeabodyhttps://www.linkedin.com/in/alixpeabody/http://instagram.com/drinkbevIn LA? Here’s some awesome resources for you to become immersed in the LA Tech scene -For a calendar of all LA Startup events go to, http://WeAreLATech.comTo further immerse yourself into the LA Tech community go to http://wearelatech.com/vipBe featured in the Women in Tech Community by creating your profile here http://womenintech.co/Links Mentioned:Bev, https://drinkbev.com/Shopify, https://www.shopify.comCredits:Produced and Hosted by Espree Devora, http://espreedevora.comStory produced, Edited and Mastered by Adam Carroll, http://www.ariacreative.ca/Show Notes by Karl Marty, http://karlmarty.comMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Canned Rosé

Alix Peabody, founder and CEO of Bev, joins Lo to discuss her experience with life-altering reproductive health issues and ho wthrowing ticketed pool partieis in Sonomoa, California led to creating a female-first beverage brand.

On this episode of #ThePlaybook, Alix Peabody, Founder and CEO of Bev, shares her insights on:[3:11] - The main reason why it seems that most entrepreneurs are a “little crazy”[6:40] - Why she never focuses on what her competitors are doing and only focuses on Bev[11:18] - The most important lesson she’s learned about how to manage cash flow as your company grows[13:51] - Why the current business environment gives entrepreneurs the opportunity to build the business they want

Alix Peabody, the founder and CEO of Bev – a beverage company in Los Angeles that makes canned wine – has had an incredible first year in the market. Alix had to overcome personal adversity to start the business, everything from a rare and serious medical condition, to overcoming imposter syndrome. Then, right as she was finally gaining traction in one of the most competitive industries in the world, a global pandemic hit. Now, Alix, a first-time founder, is having to rethink her business strategy and learn ways to lead through uncertainty. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

After enduring Ovarian Torsion, Alix was left with a big wake up call. She decided to build something of her won. Alix wanted to build something "made by chicks" to overturn the gendered drinking culture that currently exists. We learn about the laws surrounding alcohol distribution, how she grew her community and her plans for Bev's future.Shop Bev's products at drinkbev.comFollow Bev @drinkbevShop our collection items at theclearcut.coFollow us on @theclearcut 

In this highlight episode culled from interviews with six of the leaders, innovators and entrepreneurs who joined us on the podcast during the second half of 2019, we examine the role that relationships play in the development of great businesses. Our guests include “The Beverage Whisperer” Ken Sadowsky, Whole30 founder and CEO Melissa Hartwig Urban, Grillo’s Pickles founder and CEO Travis Grillo, Veggie Grill co-founder T.K. Pillan, Dogfish Head Brewery founder Sam Calagione and Bev founder and CEO Alix Peabody. Show notes: 1:50: Ken Sadowsky, The Beverage Whisperer -- We kick off the show with Ken Sadowsky, who is affectionately known as “The Beverage Whisperer.” A longtime investor and advisor to many high-profile and category leading brands, including Vitaminwater, Vita Coco, Bai, Hint and Califia Farms, Ken is one of the industry’s best known and most respected insiders. In the following clip, pulled from our interview with Sadowsky in Ep. 174, he explained how he assesses opportunities to align with and invest in early stage brands, how he advises entrepreneurs on packaging and design, and why he warns that indecisiveness can lead to big mistakes. 10:11: Melissa Hartwig Urban, Co-Founder/CEO, Whole30 -- Next up is Melissa Hartwig Urban, the co-founder and CEO of popular 30-day lifestyle program Whole30. Since its launch in 2009, Whole30 has become a cultural phenomenon that has attracted millions of followers, many of whom adhere to its paleo-centric guidelines even after they complete the program. In this clip, pulled from our interview in Ep. 184, Urban explained why most of her work time is spent direct messaging with members of the Whole30 community, the importance of accessibility, and how she’s learned that “you can’t let perfect be the enemy of good.”  20:18: Interview: Travis Grillo, Founder/CEO, Grillo’s Pickles -- We continue with Travis Grillo, the founder and CEO of premium pickle brand Grillo’s. From his humble beginnings selling pickles out of a small food cart, Grillo’s has grown into a nationally distributed brand carried at several major chains and one that generates tens of millions of dollars in sales annually. In a clip from our wide-ranging interview with Grillo, which we featured in Ep. 175, he spoke about why he positioned Grillo’s as a lifestyle brand, how he considers new hires and investment and why he’s just as likely to take advice from a homeless person as he would from a billionaire. 30:42:  Interview: T.K. Pillan, Co-Founder, Veggie Grill/PowerPlant Ventures -- We keep things going with T.K. Pillan, the chairman and co-founder of fast-casual restaurant chain Veggie Grill and investment firm PowerPlant Ventures. Thirteen years since opening its first location, Veggie Grill now has 37 stores and is planning to operate 50 locations by next year. In the following clip, from our interview with Pillan in Ep. 188, he discussed the common theme in all of his businesses, why it’s critical for co-founders to have a clear understanding of roles and complementary skill sets, why he described growth plans as “a double-edged sword” and what it means to be “a good investor.”  41:41: Sam Calagione, Founder, Dogfish Head Brewery -- Next we have some words of wisdom from Sam Calagione, the founder of iconic craft beer brand Dogfish Head. We spoke with Calagione in Ep. 189 and in the following clip, he reflected on his experience building Dogfish Head, which in May merged with Samuel Adams maker The Boston Beer Co. in a deal valued at $300 million. He also discussed why “goodness” is a pillar of Dogfish Head’s business philosophy, why he refers to employees as “co-workers” and why he urges entrepreneurs to figure out how “small their businesses can possibly be.” 47:44: Alix Peabody, Founder/CEO, Bev -- Last, but not least, we have Alix Peabody, the founder of Bev, a wellness-focused canned wine brand that aims to change the narrative around how women are projected and perceived by the alcohol industry and redefine traditional ways of doing business in a space long dominated by men. In this clip pulled from Ep. 191, Peabody explained why, despite very challenging times, she never thought to quit, how she made inroads to tech investors and how she attempts to redefine “old school” ways of doing business.  Brands in this episode: Whole30, Grillo’s, Veggie Grill, Dogfish Head, Bev

It’s fair to say that Bev isn’t your average wine brand, and that Alix Peabody isn’t your average beverage entrepreneur.  Peabody is the 28-year-old founder of Bev, a wellness-focused canned wine brand that aims to change the narrative around how women are projected and perceived by the alcohol industry and redefine traditional ways of doing business in a space long dominated by men. Peabody launched Bev in 2017 after cashing out her 401K and buying 300 gallons of rosé wine. Despite her ambition, she had no prior experience in the beverage business and struggled early on; at one point Peabody was debt-ridden, broke and living on a friend’s couch. However, perseverance paid off and Bev eventually found its stride, along with a powerful partner in Peter Thiel’s Founders Fund, which led a $7 million investment round in the brand earlier this year. In an interview included in this episode, Peabody spoke about about aligning mission and brand, staying the course during tough times, how the company strategizes around digital content and how she’s becoming comfortable as the face of Bev. This episode is presented by Blue Pacific Flavors. Show notes:  3:18: Interview: Alix Peabody, Founder/CEO, Bev — In a call with Taste Radio editor Ray Latif, Peabody spoke about overcoming “imposter syndrome,” why she never planned on becoming a beverage entrepreneur and why she views Bev as a media company that sells wine. She also explained why, despite very challenging times, she never thought to quit, how she made inroads to tech investors, and how she attempts to redefine “old school” ways of doing business. Later, she discussed the meaning of the slogans “Break the Glass” and “Made By Chicks” and how the company assesses opportunities to align with other brands and organizations. Brands in this episode: Bev, Red Bull

Coming to you from Venice, California at Bev Headquarters, talking to founder and CEO Alix Peabody about her female-first beverage brand Bev. Bev is a mission-driven #breaktheglass beverage company that has risen in a real phoenix from the ashes story. Alix got sick, really sick. Collapsing in agony, suffering an ovarian torsion, which is a severe medical condition where the ovary twists and cuts off the blood flow, Alix was in and out of surgeries that left her with a huge debt. Bev grew out of a risky plan to pay off that debt. Now, Alix is on track to build a beverage company with a focus on empowering women. --- Support this podcast: https://anchor.fm/beautiful-hollywood/support

You have an idea for a business. So, you cash in your 401K and start a business in an industry you’ve never worked in before. It’s not the path most entrepreneurs take but for Alix Peabody this is exactly how she launched her business and set out to change an industry.

Alix Peabody, founder and CEO of Bev Rosé, shares her incredible journey that led to her founding a female-focused company in a male-dominated industry. Hear how she overcame a challenging diagnosis that required six surgeries and ultimately paved the way for her to start Bev.

Bev founder, Alix Peabody joins #NoFilter with Zack Peter to discuss why she spent her entire life savings on wine, reaching her rock bottom moment, and how she built her rosé empire. Shop #NoFilter merch now at www.justplainzack.com/shop  Keep up with Alix and Bev at @drinkbev and www.drinkbev.com Like the show? Subscribe at: https://apple.co/2DxTKe6 and listen every Wednesday. Don’t forget to leave us a nice review, because you love us!  Couldn't get enough of us? Follow Zack @justplainzack on Twitter and Instagram & justplainzack.com Keep up with Zack on YouTube at www.youtube.com/justplainzack 

Haley and Founder/ CEO of Bev, teepee a house and make it snow in LA...while consuming a LOT of California rose. MERRY CHRIMAS-EVE ERRBODY! https://www.drinkbev.com/ ---------------------------------- Hailing from the heart of Studio City, Haley Ringo hosts LAnded, a weekly Late Night show that shares the stories of doers, dreamers, and creatives living in Los Angeles. Along with monologues and fan-favorite games, each week she interviews diverse line-ups of successful guests who bring their dreams to life all while dealing with the realities of trying to make it in LA. ---------------------------------- Subscribe NOW to LAnded Late Night with Haley Ringo goo.gl/EXeqcv Watch LAnded Late Night with Haley Ringo every Tuesday 8PM PST/ 10PM CST! Get more Haley Ringo:Follow Haley: https://www.instagram.com/haleyrynnringo/Follow LAnded: https://www.instagram.com/landed_la/Like LAnded: https://www.facebook.com/LAndedLateNight

Today we get to know Alix Peabody of Bev. Bev is California Rosé (21+) made by chicks. To support the Women in Tech podcast go to https://www.patreon.com/womenintech - tweet @womenintechshow and @EspreeDevora. https://www.drinkbev.com/ http://twitter.com/womenintechshow https://twitter.com/espreedevora Guest Host, Brian Nickerson https://twitter.com/briannickerson https://www.magiclinks.org/

Alix Peabody founded Bev, the rosé “made by chicks” and drank by, well, anyone who enjoys a tasty rosé wine!     We admire the way that Alix walks the walk and talks the talk, nurturing Bev into not just a beverage company but also a mission-driven brand dedicated to female empowerment. Her story is wild, and she’s been a mentor to us over the past few crazy months. She’s helping us grow and spread our wings – and we know she’ll be an expander for you too!   We discuss…   The Bev mission statement Going on destination first dates (like Hawaii with a guy you’ve never met before) How the male-dominated social scene in college led Alix down the path to starting Bev Experiencing ovarian torsion Creating the first bar designed with women in mind Investing her 401k into rosé Finding a wine supplier on Hinge Attending four high schools in three countries The loophole that allows Bev to sell wine directly to consumers, without a distributor What people don’t see in building a business Working in and running a business with radical transparency Knowing your worth   Find more to love at almost30podcast.com!   Resources: Want to try Bev? Use code ALMOST30 for 10% off an order of $50 or more! | drinkbev.com Instagram | @alixpeabody Twitter | @alixpeabody Join Lindsey + Krista on tour | almost30podcast.com/tour Branch Basics | Use code ALMOST30 for 15% off a starter kit at branchbasics.com Organifi | This organic superfood supplement line makes quality trusted nutrition convenient and accessible. Their most popular product, GREEN JUICE, solves the problem of juicing greens ON THE GO! Just add to water, drink and let your body soak up the benefits. Because let's face it: it's a struggle to stay healthy while we're addicted to success. Use code 'ALMOST30' at for 20% off your order at organifi.com! Poo~Pourri | Use code ALMOST30 for 15% off at poopourri.com Brass Clothing | Use code ALMOST30 for 15% off your order at www.brassclothing.com Alterra Pure | Use code ALMOST30 for 15% off at alterrapure.com Robinhood | We’re giving our listeners a FREE stock to help build their portfolio at almost30.robinhood.com Grove | Use code ALMOST30 for a two-month VIP membership + bonus gift at www.grove.co/almost30 Stitch Fix | Get 25% off when you keep all 5 personally styled items from stitchfix.com/almost30 The Almost 30 Podcast is edited by Podcast Masters

Today we are spotlighting Alix Peabody of Bev. Bev is California Rosé (21+) made by chicks. Contributing to our Patreon to show your support is the fuel we need to keep on going https://www.patreon.com/wearelatech/ - Connect with us at wearelatech.com/podcast and tweet @WeAreLATech and @EspreeDevora. What is your ask from the community? Come and meet us at the Bev house! https://drinkbev.com/ https://twitter.com/wearelatech https://twitter.com/espreedevora Guest Host, Brian Nickerson https://twitter.com/briannickerson https://www.magiclinks.org/

Founder & CEO of Bev, Alix Peabody, took one look at the alcohol beverage industry and realized there was minimal out there that spoke to and about women in a positive, authentic way. She founded Bev in 2017 to change not only the drinks in our hands but also to inspire and kinder more inclusive fun in drinking culture. With a variety of refreshingly crisp, dry, and a lil' fizzy zero sugar canned wines, Bev is on a mission to transform the industry as we know it — creating a voice for women (and good dudes!) in a fun, inclusive, and approachable way.In this episode of Under the Influence:Pool parties & fertility struggles: Alix's origin storyInspo behind Bev & focusing on brand vs. productHow Alix invested her 401(k) into roséChallenges of breaking into the male-dominated wine industryBest way to approach growing a brand & communityHow Alix avoids burnout & why she keeps Mondays freeThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Alix:Instagram: @alixpeabody Bev IG: @drinkbev  Website: drinkbev.com Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Thank you Fernando Gentil for the introduction to today's guest, Alix Peabody ( https://www.instagram.com/alixpeabody/?hl=en ) , CEO and founder of Bev ( https://drinkbev.com/ ). Bev is a wine company that is breaking down barriers in the heavily male dominated alcohol space. Feel free to follow Alix on Instagram and Bev @alixpeabody ( https://www.instagram.com/alixpeabody/?hl=en ) and @drinkbev ( https://www.instagram.com/drinkbev/?hl=en ). You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). One book that inspired Alix personally is The Four Agreements: A Practical Guide to Personal Freedom ( https://www.amazon.com/gp/product/1878424319?camp=1789&creativeASIN=1878424319&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Don Miguel Ruiz and one that inspired her professionally is Start with Why: How Great Leaders Inspire Everyone to Take Action ( https://www.amazon.com/gp/product/B074VF6ZLM?camp=1789&creativeASIN=B074VF6ZLM&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Simon Sinek. Here's what you'll learn: * What attracted her to entrepreneurship? What was the insight that she saw that led her to starting Bev? Why she chose to raise money. How she was able to position herself to VCs? Her fundraising strategy. * What worked and what didn't? What parts of her business did investors care about most? How she established her supply chain? What parts could she control? How she approached brand strategy? How did she think about growth? * How has COVID changed her strategy or affected Bev? How did she think about product-market fit, where her customers spend their time and distribution? How she's thinking about growth vs. profitability now? What was the most surprising thing that she learned since founding Bev? * What's one thing that she would change when it came to fundraising? What's one thing she would change in the fundraising process? What's one piece of advice for founders of B2C businesses?