The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.
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The To The Point - Home Services Podcast is an exceptional podcast that provides valuable insights and mentorship for those in the home services industry. Hosted by Chris Yano and Tall Paul, this podcast brings on a variety of guests who share their expertise and experiences, keeping each episode interesting and informative. Whether you're a technician just starting out or an owner of an HVAC company looking to take your business to the next level, this podcast provides valuable mentorship and guidance.
One of the best aspects of this podcast is the wide range of guests that are brought on. Each guest has their own unique talent and knowledge, offering different perspectives and strategies for success in the home services industry. As an owner of an HVAC company, it can be difficult to find mentorship and guidance, but this podcast fills that gap by providing access to some of the best in the business. The hosts, Chris and Paul, also bring intensity and passion to every episode, ensuring that listeners get maximum value from each conversation.
While there are many positive aspects to this podcast, one potential downside is that sometimes the hosts can take a while to get to the point. Some listeners have mentioned that Chris tends to ramble or go off on tangents before getting into the meat of the discussion. However, once they do get into it, the information shared is always valuable.
In conclusion, The To The Point - Home Services Podcast is an outstanding resource for anyone in the home services industry. Whether you're looking for marketing strategies, business insights, or general tips and tricks, this podcast offers a wealth of valuable information. The hosts bring on top-quality guests with years of experience in various aspects of the industry, ensuring that listeners gain practical knowledge they can implement in their own businesses. Overall, this podcast is a must-listen for anyone looking to grow their business in the home services sector.
Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market! YouTube | Instagram | Facebook | TikTok 04:18 Bob Sager Birthday message for Tall Paul 12:36 Adding on the pillar content: filters 13:54 Going from selling in person to online - E-commerce 16:00 Giving online estimates 23:20 What is Contractor Commerce 26:43 What can I do with my business' website and E-commerce 28:00 How to engage with your customers 31:20 American home comfort study 38:44 Benefits of direct mail 50:07 Sales by education 55:00 Giving a ball park price over the phone
With demand leads down and contractors searching for answers, we're re-releasing our famous episode with Michael E. Gerber and Ken Goodrich. Whether you heard it years ago or you haven't heard it yet, this episode is one you don't want to miss! YouTube | Instagram | Facebook | TikTok 00:00 Intro 18:16 Does it feel equally as good to know successful people keep coming back to you? 24:10 How did you (Ken) and Michael meet and become close like you are? 49:27 What are some of the top rules for success? 57:50 Does your marketing percentage go up when you are going into a new market and what is that percentage? 1:10:15 What advice do you have for contractors through the slow season?
CSRs are your first line of defense…and offense! We bring on Liz Patel to talk about call coaching your CSRs to boost your bottom line and make sure you aren't losing out on valuable leads in the highly competitive home services and improvement industry. Listen now! YouTube | Instagram | Facebook | TikTok 05:15 How did you get into the trades? 08:27 How did the beta experiences go with such big companies? 14:52 What are some of the KPIs that these contractors should be looking for to measure success? 19:33 How do you handle varying skill levels? 24:44 What are some red flags to be aware of in CSRs? 29:25 Is there a good cadence that people should be paying attention to for training? 32:18 How important is roleplaying in training your CSR? 35:04 What are some ways to motivate your CSRs? 37:56 What is a good frame of reference on cost for a good CSR coaching service? 40:38 How to get ahold of us to get any information?
In the home services industry and most markets, demand leads are down across the board. We bring on Joshua Crouch, CEO & Founder of Relentless Digital, to talk with host Chris Yano about the state of digital marketing, the real numbers around leads, and what contractors can do about it! YouTube | Instagram | Facebook | TikTok
On today's episode, Chris and David Lord talk about the history of Nexa and what it takes to make a successful customer service call with your customers. YouTube | Instagram | Facebook | TikTok 6:40 what did you come in and change to make Nexa so successful? 12:50 What all are you able to do for the contractor? 16:37 What is the size of Nexa? 18:20 Are your agents overseas or in the U.S? 22:22 How is your cost comparable to others? 24:21 What are some good averages? 29:22 Phone call with Nexa CSR 42:56 What are you seeing these home services companies that are the biggest pain points? 49:30 Do you have to go back and reschedule? 51:58 What are you doing with the out bounding calls? 54:30 Is text messaging apart of this?
Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to! YouTube | Instagram | Facebook | TikTok 4:40 95/5 Rule 11:40 return on influence 14:00 Branding 15:40 6 P's of Marketing 22:04 KMART Commercial 24:00 Social Media Influence 29:10 Pay attention to market 34:00 pay attention to results 41:00 Pay attention to your people 45:31 Pay attention to giving back
Host Chris Yano speaks to an audience at the 2023 American Dream Event in Houston, Texas. Chris tells the story of RYNO Strategic Solutions, detailing his journey from his start in Indiana to running the #1 digital marketing agency for the home services and improvement industries. YouTube | Instagram | Facebook | TikTok 00:00 Intro 1:02 The 95/5 Rule 6:52 The beginning of RYNO 13:24 Yellow pages 16:18 Brickyard Marketing 24:47 When things started to change 33:43 closing remarks
Special host Jeff speaks with CEO & Founder of Perimeter Roofing, Jeff Price live from Win The Storm in Dallas! We dive in to how Todd made the transition from the gym industry to the world of roofing, how he's grown his business, and what sets him apart from the competition. YouTube | Instagram | Facebook | TikTok 00:47 Is there any part of your body that is not tattooed? 01:15 Tell us about how you got into the trades? 03:12 When did you know that you have really made it? 04:29 How did you start to differentiate perimeter roofing to your competitors? 08:36 What is the best way you have attracted customers to your business? 09:57 From a digital marketing standpoint how have you guys attracted customers? 11:58 How important is your branding and your brand in your marketing strategy? 15:15 Talk to me about your core values 17:21 Does your team see how disciplined you are and do you think that drives them to be more disciplined? 18:04 Give me an example of when you were so disciplined a customer was impacted by your team picking up their game? 22:08 What was the biggest mistake you have made and how did you overcome it? 28:25 What is some advice you give some of the younger guys? 30:15 What is next for you and perimeter roofing?
Planning to sell your business or just sold? Hearing that you're going to have to pay 30% or more in taxes? What if we told you that simply wasn't true…We welcome Vince Annable, CEO and Founder of VFO Advisory Group to talk about how business owners can successfully navigate taxes, estate planning, retirement and more to MAXIMIZE how much money they're keeping for themselves and their families. YouTube | Instagram | Facebook | TikTok 00:00 Intro 4:47 Tell us a little about your history 8:50 Give us an overview of the financial services you offer 11:10 What is the lead time for people to be thinking about this? 13:58 What can some of these early companies do to get them in a better position with their finances? 17:33 Can you explain how in your model you are providing legal representation and the accountant of record for your client? 22:13 How do you get compensated? 27:17 What options do they have? 30:35 what is one thing they can do THIS WEEK even without your help? 35:01 How do you approach situations that could involve an economic downturn? 38:15 With your tax planning are you looking at any off shore jurisdictions? 40:21 with your minimization structures have those been tested through the legal system with the IRS? 42:24 Could you offer the to the point listeners a 30 minute discovery session with you and your team? 45:15 How do people get in touch with you or your organization?
Join an esteemed panel of movers and shakers in the home services industry at the 2023 ACCA Conference! Host Chris Yano speaks to the panel about how you can not just survive, but THRIVE in a recession or downturned economy. YouTube | Instagram | Facebook | TikTok 00:00 4:35 Is there a market correction coming? 10:15 How to prepare for a recession 19:20 Adding services to your company 32:50 Should you lease or finance services? 50:30 What pre-qualification questions to ask your customer 54:30 How to navigate high interest rates
Live from the 2023 ACCA Conference and Expo for HVACR Contractors and Businesses, host Chris Yano speaks with two West Coast Home Services Titans. Join CEO of Goettl, Ken Goodrich, and CEO of Service Champions, Frank DiMarco, for a great conversation about the state of the industry! YouTube | Instagram | Facebook | TikTok
It doesn't have to be hard to make your millions in the home services industry…we welcome Brad Lea, Founder & CEO of Lightspeed VT to To The Point! Host Chris Yano and Brad discuss why keeping it simple can be the secret to success you need, and talks about his journey of building 8-figure brands and businesses.
From a coil cleaning HVAC apprentice to President of Morris-Jenkins, Jonathan Bancroft joins To The Point for part two! We continue our conversation with Jonathan about how he helped grow the organization from 3.5MM to the 150MM powerhouse it is today.
From HVAC Apprentice to President of Morris-Jenkins, Jonathan Bancroft has helped his organization grow from 5MM to 100MM+ over the last few decades. Tune in to this incredible journey to find out what has made Jonathan and Morris-Jenkins one of the most successful family-owned, single-location home services companies in the country!
Join us for part two of our conversation with Jeremy Hansen, the Operator that helped grow Any Hour from 3.5MM to a 400MM+ operation! We dive into the challenges of entering a new territory, building brand equity, day-to-day operations, and what has made Any Hour Services so successful over the years. Listen now!
How does a contractor go from 1.5MM to over 400MM? We bring on Jeremy Hansen, COO of Any Hour to talk with host Chris Yano and guest co-host Wyatt Hepworth about taking Any Hour Services from a small new construction electrical company to a multi-service, multi-state behemoth through a 10-year plan!
Host Chris Yano joins a group of digital marketing competitors for part two discussing the current state of digital marketing, what contractors need to know about digital marketing partners, the future of the industry, and more!
We're joined by Tommy Mello, Owner of A1 Garage Doors to talk about his journey turning his garage door company from in debt to a multi-million dollar powerhouse. If you're in the home services industry and ready to elevate your game and win, listen in today!
Host Chris Yano joins a group of digital marketing competitors to discuss the current state of digital marketing, what contractors need to know about digital marketing partners, the future of the industry, and more!
A strong female leader in the home services industry, Mary Jean Anderson joins To The Point! Mary Jean is CEO of Anderson Plumbing Heating & Air, a top 1% contractor. Join host Chris Yano to talk to Mary Jean about Nexstar, business growth, fighting inflation, and what it takes to turn a company from over 1MM in debt to almost 60MM with double-digit profitability!
What do home services businesses need to know about financials and metrics to aim for 100MM? We welcome Mike Barnhart, CFO & Co-Owner of Eco Plumbers, Electricians, and HVAC Technicians to To The Point! Alongside guest co-host Aaron Gaynor, we dive deep into the key metrics and financial understanding that will help you grow your service company to new heights.
Parker & Sons dominates their territory for HVAC, plumbing, and electrical services – but how? At RYNOx 2023, Josh and Paul Kelly cover the question no one is asking, and dive into how simplicity is the key to success in your business.
How does culture impact your business as a contractor? Howard Behar, former President of Starbucks International speaks to the audience at RYNOx 2023 about Frappucinos, the massive growth of Starbucks, and how culture was the primary driver of the company to reach a value of over 15 BILLION across the world.
Whether you're a plumber, a roofer, an HVAC business owner or you're just starting out in the trades, memory plays a HUGE part in your performance! Join us for part two with 5-time US Memory Champion Nelson Dellis about the implications of memory in both life and in business.
If you could remember everything as a contractor…what would that do for your business and your life? We talk with 5-time US Memory Champion Nelson Dellis about how to improve your memory, the implications and value of remembering, and how what's possible with your mind is way less limited than you currently believe.
Enjoy the exclusive RYNOx 2023 Legends Panel! Home Services legends Leland Smith, Ken Haines, Ken Goodrich, Jimmy Hiller, Dave Geiger, and Paul Kelly join Chris Yano to answer the hottest industry questions at the biggest event of the year.
Ismael Valdez, Chris Hoffman, George Donaldson, Chad Peterman, and Chris Yano at RYNOx 2023 during the “Industry Influencers” panel talking about what it takes to be a leader in the industry.
Today's podcast is a look back at the first RYNOx in 2021 where American entrepreneur, author, and internet personality Gary Vee took the stage to talk about social media and the arbitrage of consumer attention.
Joe Crisara, America's Service Sales Coach returns to To The Point to discuss the FUTURE of home services training. Whether you're an HVAC contractor just getting started or a seasoned vet, this is an episode you can't afford to miss!
3rd generation plumber and CEO of CopperPoint Bobby Hamilton joins To The Point! From helping run a plumbing company to founding a group dedicated to investing into and building up contractors, Bobby's journey has been all about being excellent to those around you. Listen now!
Whether you're an HVAC owner or just a spouse that wants to be a better listener, this one's for you! Join us for part two of our series on influential listening with CEO and founder of Ethical Influence Global, Keith Mecurio! Keith and host Chris Yano finish their conversation on how to listen with courage, authenticity, and true empathy.
Is communication keeping you from success with your home services business, at work, or in your personal life? We welcome back CEO and Founder of Ethical Influence Global and Sr. Director of Executive Success at ServiceTitan Keith Mecurio! Keith and host Chris Yano have a deep discussion about influential listening, communication, and authenticity.
Roofing companies and contractors of all shapes and sizes can learn a thing or two from our guest! The roofing content king himself, Dmitry Lipinskiy joins To The Point! Founder of Roofing Insights, Directorii, Roofing Process Conference, and roofing content king, Dmitry gives valuable advice around content and more for trades companies of all shapes and sizes.
Chris Yano and Liftify founder Zach Garrett chat about the effects of online reviews in the home services industry and beyond as well as how business owners can optimize their online reputation by connecting with their customers.
From the smallest HVAC business owner to the CEO of a plumbing empire, everyone needs a coach. And everyone needs to have a next level mindset! We bring on Walter Bond, legendary business coach and former NBA player to talk about what it takes to DOMINATE and get to the next level!
This is a special announcement on Goal setting in 2023. We posted this last year but while we reflect on what we learned and how we have grown we wanted to revisit this because goals should always be set, you should always keep moving forward and in 2023 we wanted to re-emphasize this. What are your goals? what are you striving for and what are you doing or putting into place to accomplish those goals? remember. You don't have to do everything, but you've got to so something. NO. ZERO. DAYS.
What a year! To The Point Home Services Podcast and our loyal listeners enjoyed a 2022 filled with industry leaders from the world of HVAC, Plumbing, Electrical, Roofing, and so much more. We even had celebrity appearances and some surprise co-hosts! We invite you to take a look back at some of the greatest moments of 2022 with us - the laughs, business insights, industry hot topics and more - and bring in the new year right.
On today's episode of the podcast, Chris Yano and MAX Service Group's Matt Tyner discuss the art of branding, LSA, PPC, SEO, and what home services contractors should expect in 2023
Even in a small market, an HVAC and plumbing company can hit HUGE revenue goals with the right approach. Don't underestimate the power of numbers and networking! Host Chris Yano sits down with Co-Owner of John Henry's Plumbing Heating and Air, Ben Robles. We talk about his history in the world of financing, his transition into the trades, and how he's used the power of networking to make the huge leap from 10MM to 30MM in a smaller market.
On today's episode, Chris talks about how to make money as a business during a recession with leaders of the industry: Ismael Valdez, Victor Rancour, and Tommy Mello. Featuring a live audience at the Profit Rocket Summit.
On this exciting episode of To The Point, host Chris Yano and Chief Experience Office for RYNO Strategic Solutions Mike Venidis talk about FREE things contractors can do to boost your marketing efforts!
Katey Stern, CMO of Service Champions in Southern California joins us for part one of our series on the trade marketing playbook magic you NEED to understand. Think direct mail is dead? Think again. Don't miss this one!
To The Point Host Chris Yano and special guest Gene LaNois talk about Nest, Google, Smart Thermostats, and the effect Smart Home technology has on the trade industry!
On this episode of To The Point, host Chris Yano joins a panel with Josh and Laura Kelly of Clover Marketing along with Chief of Experience Officer Michael Venidis of RYNO Strategic Solutions to discuss what your digital marketing strategy SHOULD be.
What levers do you need to understand in order to get your small business to that next level? Brandon Dawson, Co-Founder and CEO of Cardone Ventures joins To The Point to talk about private equity, platform companies, and how he's on a mission to help small business owners and entrepreneurs grow, scale, and capture the value of their life's work!
Don't underestimate the power of branding! We welcome Ryan Kettering, founder of Prolific Brand Design to To The Point Home Services Podcast to talk about the ins and outs of branding that you NEED to know to DOMINATE your market!
If you're a business owner, chances are you've either seen or dealt with a fake online review – negative ones and positive ones, either for your own business or with a competitor. How in the world do you get something like that taken down? Curtis Boyd, Founder of The Transparency Company joins To The Point with that very answer and more!
The Wizard of Ads is back for part two! Roy Williams continues the conversation with host Chris Yano about branding and advertising. We discuss brandable chunks, advertising psychology, and what home services businesses can do to make their name the first one that customers think of for service.
We're off to see the wizard! Well rather, the Wizard of Ads has come to see us! We welcome the world-famous, one and only Roy H. Williams! Join us for an incredible meeting between host Chris Yano and Roy Williams where Roy takes us through his start in advertising, his work with some of the most legendary names in the home services industry, and what you need to understand about branding and advertising!
Live from RoofCon, Host Chris Yano and guest Co-Host "The Jeff" Bowab talk to Paul Reed! Owner and President of Operations of North West Roofing and Founder of Roofers in Recovery, Paul's incredible story is one for the ages. He talks about his journey and then why creating a raving fan network of your business is a huge key to success!
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