VideoWeek

In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.  Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make the industry more attractive to young people - The impact of client behaviour on agency models - Principal media and its effect on the industry - The influence of platforms on agency spending - The impact of the CPM model on effectiveness - The limitations of social media as an advertising environment  - How AI stands to impact the ad ecosystem

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).  Sattel discusses: - The benefits and drawbacks of in-housing - OpenX's positioning in the market between buyers and sellers - The practice of reselling in CTV - Whether honesty pays in the industry - The debate around curation - Are industry KPIs fit for purpose? 

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising. Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of zero-rated spots - What is ‘fit for TV' in an age of high-quality user-generated content - Barb's relationship with Origin, a measurement product created by ISBA - The challenges of companies "marking their own homework" when it comes to measurement

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations. Prasad also discusses:  - The brands that took centre stage at the Olympics - How sports sponsorships can go wrong for brands - Untapped opportunities for advertising at sports events - The extent to which programmatic has delivered on its promise

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media's role in the marketing mix Implications of commerce media for the consumer The future of privacy

In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses: What clients are looking for right now Bringing creative and media back together under one agency roof How T&Pm is preparing for the AI age and the impact of AI on agencies How clients view CTV today

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising  How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach to measurement The challenges of straddling the line between OOH and CTV

In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.

This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google's Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange's rapidly growing CTV business and where he'd invest $10 million today. 

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps. One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.

This week's guest on the VideoWeek Podcast is Elizabeth Anyaegbuna, CEO at 16x9, a contextual media agency who work with brands to create ads and content for brands across multiple channels. Elizabeth is also President of Bloom, an organsation that supports women in the UK communications industry, and a founding member of Join Our Table, a group celebrating female Black talent in the advertising industry.  The conversation flows from Elizabeth's early experiences in the industry, the role of content marketing and how to best distribute it, and the state of equality and inclusion in the industry. 

In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019. The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.  Joining Vincent Flood, Editor-in-Chief at VideoWeek are:   Nic McCarthy, Global Head of Creative Excellence at Wavemaker  Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of  Dmitrii Chebakov, CEO at Bidscube David Fisher, Industry Principal Media, Entertainment & Advertising at Snowflake Augustin Decré, Regional Managing Director, SEMEA at Index Exchange

In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children's channels like Pop, Tiny Pop and Pop Max to the market.  The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they're playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children's market, the role of data and the growing influence of the various CTV platforms.

This week's episode is with Toby Jenner, Global CEO at Wavemaker. Toby joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he got into advertising in the first place, Mark Reed as a leader at WPP, the macroeconomy and what he's seeing in terms of client strategies, the agency relationship with programmatic technologies, and the challenges facing agencies over the coming years.  VideoWeek events mentioned in the introduction: VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/ New Video Frontiers, BAFTA & King's Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

#35 Rob Christensen, SVP, Advanced Global TV, Sales & Distribution, at Vevo, the label-owned giant of music video streaming. Rob joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss everything from about everything from Vevo's offering, the company's flourishing relationship with YouTube, the opportunities and challenges of scaling globally, and how to create a great company culture.  VideoWeek events mentioned in the introduction: VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/ New Video Frontiers, BAFTA & King's Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos. In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works. How is product placement sold and measured? How do you go about getting your product in a TV show?  And what makes good product placement vs a bad one? Links: BEN's Website Referenced at the Beginning: VideoWeek@DMEXCO TV Rise

In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek's Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it's used today, Tom's own experiences with being aa social media star and Miami's growing technology scene. 

Lauren Wetzel is COO of Infosum, one of the companies at the forefront of digital advertising's privacy revolution. In this episode Lauren joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss how data clean rooms work, why she hates the term 'clean room', the extent to which they're actually delivering for advertisers today, and how they can be used in a variety of ways that go beyond simply matching datasets.

This week's episode is something of a departure from the podcast's usual stomping ground of speaking to industry insiders. Instead it focuses on how the industry and wider society can deal with narcissistic leaders, during a time in history when both media companies and tech platforms are faced with challenges on balancing the spread of misinformation - something that is part and parcel of having a sociopathic narcissist at the helm - with the need to protect freedom of speech.  Our guest is Radhia Gleis, who was a member of Buddhafield, a cult that started in Hollywood in the 1980s. The group was the subject of a documentary, Holy Hell, which was produced by actor Jared Leto. Radhia also wrote a more comprehensive account of the cult in her book, The Followers, which explores the parallels between narcisstic leaders, most notably Donald Trump, and people like Jaime Gomez, Buddahfield's leader.   

Alex Khan is MD, International at Unruly, and is a veteran of the digital advertising space, having worked in influential roles in both EMEA and APAC.  In this episode Alex joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss his career working in various parts of the media and digital advertising space, his experiences in APAC, one of the world's most interesting and complicated markets, the state of outstream advertising, and how Unruly has been adapting to the CTV advertising market. 

This week's episode features Lisa Utzschneider, CEO at Integral Ad Science, a company that has been an industry leader on brand safety and fraud detection for some time now, but recently moved into CTV ad tech with the acquisition of Publica for $220 million.  Lisa joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the acquisition, whether we're winning the war against fraud, brand safety on the social platforms, and her advice to people in the industry about how they can make a meaningful impact at their companies. 

This week's episode features Aki Tsuchiya, CEO of Streamhub, and Jamie West, who has joined the company as a non-executive director. Jamie is probably best known for his work at Sky, where he was one of the people who led the pioneering Adsmart initiative. Since leaving Sky, West has been working with Streamhub after seeing how successful the company was in Japan, where they successful in persuading broadcasters in the market to share their data to the mutual benefit of all. Also discussed in this episode was Streamhub's work in helping broadcasters deliver the Tokyo Olympics during a pandemic, how they managed to get the Japanese TV market to work together and a regular theme of the podcast - just how can the TV incumbents survive the coming years and compete more effectively?

This week's episode is with Karen Nelson-Field, CEO of Amplified Intelligence, an ad measurement company that focuses heavily on which ads and media channels people are actually pay attention to. Karen formerly worked at the world-renowned Ehrenberg-Bass Institute for Marketing Science, but had also spent many years working in the industry prior to spending some time in academia. She joins Vincent Flood, Editor-in-Chief at Videoweek, to discuss what actually works for advertisers online, how Amplified Intelligence are measuring what people pay attention to, and the whether awards are being given to the creatives that actually work. 

This week's episode form part of our new 'Founders' series and features Callum Smeaton, CEO at TV Squared, a cross-platform TV ad measurement platform. Calum joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started the company, what he spent a £50,000 prize on to get the company started, and why he moved to LA early on in the company's history. Also discussed is the TV industry's moves to become more data-driven and programmatic, along with the development of in-housing on the advertiser side. 

Zack Sullivan is Chief Revenue of Future, one of modern publishing's great success stories. In this episode Zack joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss the company's business model and why the company regards itself as part publishing platform and part creative agency, how the company has diversified their revenue streams beyond advertising. 

This week's episode is with Harlan Mandel, CEO of the Media Development Investment Fund (MDIF), an organisation that has funded independent media globally to the tune of $220 million. The organisation's mission is to help supply capital to independent media organisations in countries where democracy is under threat from autocratic regimes. MDIF's work has becoming increasingly important in countries like Hungary and Poland where 'media capture' is taking place as the state seeks to control the media by having state-controlled companies buy media companies and by levying taxes on advertising. 

This week’s episode is the first of a new series on the VideoWeek podcast called "Founders", which will speak feature people from a variety of backgrounds who have started companies in video and TV advertising. Our first guest is Amy Williams, Founder and CEO of Good-Loop, an ad technology company that generates charity donations for worthy causes in exchange for user engagement with advertising. Amy founded Good-Loop in 2016 and joins Vincent Flood, Editor-in-Chief of VideoWeek to talk about how she came to start her business, her most difficult decisions, and the challenges associated with being a commercially successful but socially-minded business. 

This week's episode is with Maria Flores Portillo, General Manager, EMEA, at Amobee. Maria has been at the forefront of video and TV ad technology for many years now and her deep understanding of both the technological and commercial challenges makes her one of Europe's most highly regarded ad tech executives. This episode features discussions about how telcos can best exploit their role in the market, how Maria almost teared up when she first saw ITV's Planet V in action for the first time, and how broadcasters are/aren't adapting to the CTV revolution. 

This week's episode features Rory Sutherland, vice chairman of Ogilvy UK and one of the industry's most unique thinkers. Sutherland joins Vincent Flood, Editor-in-Chief at VideoWeek, to give his wide-ranging insights on the state of creativity in advertising. Sutherland discusses why he believes many aspects of advertising's impact are simply impossible to measure, the need for creatives to embrace the trivial, and why he thinks process in creativity is overrated. 

This week's episode features Austin Scott, Head of Video Market Development, EMEA, at Xandr. Austin joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss 'the myth of convergence', the challenges facing the European CTV advertising market, whether the TV incumbents are doing enough to safeguard their future, the relationship between broadcasters and platforms, and why we aren't seeing more interesting creativity taking place in CTV environments.

Tess Alps has been one of the UK industry's most interesting and vibrant characters over the course of her career. As she is about to step down from her role as Chair of Thinkbox to focus more on her writing and her role at the Advertising Standards Authority, at New Video Frontiers we did an exit interview with Tess. In this episode, Tess joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss her past career, the TV industry's relationship with GAFA and her advice to women in the industry. 

This week's episode features Sir Martin Sorrell, Executive Chairman of S4 Capital and is an extended version of the interview at New Video Frontiers. Sorrell joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the stellar growth of S4 Capital, his views on WPP and the other agency holding groups, the challenges and opportunities in China and what he would have done differently if he had the time again. 

This week's guest is Brian Cullinane, chief revenue officer at VideoElephant. Brian joins Vincent Flood, VideoWeek's Editor-in-Chief, to talk about VideoElephant's new OTT platform VideoElephant TV, why news publishers have been slow moving into CTV, and the challenges publishers have faced when attempting to pivot to video.

This week's guest is Lara Izlan, director of advertising and data analytics at ITV. Lara joins Vincent Flood, VideoWeek's Editor-in-Chief, to talk about ITV's new addressable TV advertising solution Planet V, how ITV's culture has been changing over the past few years, and how "small acts of bravery" can help push forward diversity within the industry. 

This week's guest is Ian Whittaker, founder at Liberty Sky Advisors. Ian won City A.M.'s "Analyst of the Year" award no less than two times and has been a regular contributor to our events over the years. Here he joins Vincent Flood, VideoWeek's Editor-in-Chief, to look at the macro economic situation is likely to impact the advertising industry, the bizarre rallies in the stock market as tech share prices go through the roof, and how consumers and businesses are likely to cope with both the pandemic and the global recession looming on the horizon. 

This week's guest is Liam Brennan, Global Director of Innovation for WPP-owned Mediacom, one of the world's leading media agencies. Liam joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how brands are responding to the pandemic, how agencies are coping, how the agency model is evolving and whether the threat from consultancies materialised in the way that some predicted. 

This week's episode is with Denise Colella, SVP for Advanced Advertising Products & Strategy at NBCUniversal. Denise joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the launch of Peacock, how NBCU is working with Sky which is also owned by Comcast, and how AVOD services can compete with SVOD. 

This week’s guest is Rory Sutherland, Vice Chairman at Ogilvy, and author of two books, The Wiki Man and Alchemy, The Surprising Power of Ideas That Don't Make Sense. Rory joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss lockdown, behavioural psychology, brands that have succeeded with seemingly terrible products, the role of data and technology in advertising, before taking a detour into conservatism and Brexit. 

Lindsey Clay is CEO of Thinkbox, a marketing body that represents the UK TV industry. In this episode Lindsey joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the challenges and opportunities facing the TV industry, Thinbox's relationship with the tech world, and her work with WACL, a club for senior women in communications and advertising. 

Johnny Ryan is the industry's best known privacy advocate. As Chief Policy Officer of Brave, Johnny has spoken about privacy everywhere from the UN right through to the US Senate Judiciary Committee. In this episode, Ryan joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the recent revelation that Brave was redirecting users to affiliate links from their search results without informing the user, where his passion for privacy comes from, and the state of privacy enforcement. 

Richard Kramer is Senior Analyst at Arete Research and in this episode he joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the antitrust case being taken against Google, which parts of the company the regulators might seek to carve off (if any), and how ad tech is perceived by Wall Street, the confusion in ad tech and the rise of China. 

David Shing (better known as "Shingy" is one of the most instantly recognisable figures in the advertising industry and worked with AOL and then Verizon Media as their digital prophet. Shingy is part-marketer and part-futurist, and is now working independently with a number of clients. In this episode he joins Vincent Flood, Editor-in-Chief of Video Ad News, to discuss the predictions he got right and wrong, how he came to become a digital prophet, the Tim Armstrong years at AOL, the state of video and TV advertising, AR and VR, and of course what the future holds...

In this episode Rishad Tobaccowala, Senior Advisor to Publicis, joins Vincent Flood, Editor-in-Chief of Video Ad News, to discuss how agencies are like cockroaches, the 'turd on the table' for agencies, Sir Martin Sorrell and S4 Capital, the roles that Marcel and Epsilon are playing at Publicis and the leadership crisis at Facebook.Rishad Tobaccowala has been one of the industry's most influential leaders for many years now. Rishad served as Chief Growth Officer and as Chief Strategist for Publicis, the world's third largest agency holding group that has 80,000 employees worldwide, and earlier in the year Harper Collins published his business book, Restoring the Soul of Business, Staying Human in the Age of Data.  

Mary Keane-Dawson is CEO of Takumi, a company that helps brands scale influencer marketing campaigns. Here Mary joins Vincent Flood, Editor-in-Chief of Video Ad News, to discuss how influencers have been coping with the pandemic in spite of being housebound, whether authenticity can be maintained when money changes hands, and the progress on diversity in the industry. 

This guest week’s guest is Belinda J Smith, who is Global Diversity Ambassador for the the World Federation of Advertisers (WFA). Belinda is also a diversity activist and over the course of her career she has headed up media and acted as Global Head of Marketing Intelligence for EA, which is home to one of the most highly rated in-house teams in the industry. In this episode Belinda joins Vincent Flood, Editor-in-Chief of Video Ad News to discuss the Black Lives Matter movement, the role of the social platforms and their relationship with President Trump, the countless attacks on journalists, and in terms of  how brands are lending their support. Also discussed is the issue of racial equality in the media and advertising industry.  

For over a decade now, Ciaran O'Kane has been one of the industry's most outspoken and interesting commentators. Ciaran is CEO of WireCorp, a B2B publishing business that counts Exchangewire, Fast Growth Brands and The Gaming Economy amongst its titles. Here Ciaran joins Vincent Flood, Editor-in-Chief of Video Ad News, to discuss how the 'pandession' is likely to hit the industry, GAFA, ad tech innovation in Europe and where he'd invest £100 million if he had it today.

Brian Wieser is one of the industry's finest analysts and heads up business intelligence for GroupM. Brian joins Vincent Flood, Video Ad News's Editor-in-Chief, to discuss the impact of the pandemic on advertiser behaviour, the future of TV and how agencies are becoming closer to supply-side-platorms.

Few people have changed the TV and cable landscape today more than Tom Rogers. Prior to becoming Chairman of Captify, Rogers lead the on-demand TV revolution as CEO of TiVo, was President of NBC Universal Cable where he was instrumental in founding CNBC, MSNBC, The National Geographic Channel and many others. In this episode, Rogers joins Vincent Flood to discuss leadership in the pandemic, the launch of Quibi, and the challenges ahead for the TV and advertising industry. 

Few people have had a more transformative impact on the advertising industry over the last decade than Keith Weed. As CMO of Unilever, he put the theory of purpose-driven advertising into practice and helped raise the bar on a variety of key industry issues including transparency, viewability and trust in advertising. Having started at Unilever during the last recession, Weed explains how brands can navigate the stormy economic seas ahead.